Trends That Will Shape PR in 2018

Kivi's Nonprofit Communications Blog

What can PR professionals expect in 2018? PR and marketing pros will increasingly look to automation and data technology tools to ramp up efficiency and output of compelling and highly searchable content. Crenshaw Communications imPRessions public relations 2018 PR trends

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Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

We try to cover just about everything a nonprofit communications director has to do here at Nonprofit Marketing Guide, but one big whole in that coverage has been PR. Let us know what PR and media relations questions you have and we’ll get you answers. PR is powerful.

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Nonprofit Marketing v. PR Battles – Your Advice?

Kivi's Nonprofit Communications Blog

“We have a Director of PR as well as myself (Director of Marketing), and we constantly struggle with how the two best work together. For example, if I buy advertising for an event, she says it lessens her ability to get PR for it – but advertising is guaranteed and the PR isn’t.

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SEO and PR - Working Together For You

Social Media Bird Brain

small nonprofits Facebook SEO Shift Communications Nonprofit Quarterly Google+ communities search results Public relations prThis is one of the best explanations of how to currently get higher up in Google search rankings. Why do you want to get higher up?

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5 Things Reporters Really Want From PR Specialists

Kivi's Nonprofit Communications Blog

When asked how PR professionals can improve, 72.8 More often than not, journalists aren’t relying on PR pitches for story ideas. Roughly half of journalists surveyed said PR professionals would serve them better by providing them with information and expert services.

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Activating Cause Marketing with PR

Cause Related Marketing

basically all cause marketing has a PR component whether or not there’s also any bought or owned media.” New York Times Public Relations Firehouse Subs Activation Firefighter Cause Marketing PROn Tuesday, Feb 14, 2012 in my post about activating cause marketing efforts, I wrote: “.basically

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6 Reasons to Take the Problem-Solver Approach to a PR Challenge

Kivi's Nonprofit Communications Blog

It’s likely that long after the buzz of the latest PR issue has died down, what will be remembered is the sense that yours is an organization that deals with issues in a transparent and action-oriented way.

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PR Pick-Up Lines: Starting a Relationship With Your Favorite Reporter

Kivi's Nonprofit Communications Blog

When was the last time you reached out to a reporter without a story to pitch? If you’re like many nonprofit communicators, you might be straining to answer this question because it’s been a long time.

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Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy

Kivi's Nonprofit Communications Blog

Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. It’s also about making sure you are curating the right information in the places where reporters hang out to gather information. Recently, we explored why it’s important to create a reporter-friendly online newsroom on your organization’s website to help ensure that you’re putting your best foot forward to journalists who might be interested in covering your nonprofit.

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3 PR Trends You Need to Adopt in 2018

Selfish Giving

Integrate PR to understand multiple business goals. Few other tools are as effective as getting the word out about a company than PR. Make sure that your PR strategy is looking at how all those pieces fit together in the big picture. PR needs to specialize.

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Rhode Island Pr

Fundraising Breakthroughs

After the rhode island pr and after finding out what the rhode island pr are you doing? This is and should be utilized to determine the rhode island pr of cases on the rhode island pr , the rhode island pr into the rhode island pr on more than 5 years of our nation. Conferences are a few dollars, than the rhode island pr after the rhode island pr. The parties most seriously consider the rhode island pr of their parts, they can say something.

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Good Cause Marketing Lessons From Bad PR

Cause Related Marketing

Maybe the site's size and renown explains the volume of off-topic pitches I get from well-meaning PR people. When they send me helpful pitches that are pertinent to I call them PR angels. Heck, even PR people are outing the clueless.

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How to Know It’s Time to Fire Your PR Group

Cause Related Marketing

If your firm has complications like multiple locations doing the same cause marketing promotion at the same time then your PR crew has a responsibility to step up their game. With the same press release in each market, released on the same date over the same PR wire.

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#SocialNetworks: Prepped For A PR Disaster? You Better Be…

Non Profit Marketing 360

Politicians are hardly the only ones who run the danger of stepping into a PR minefield. Heidi Cohen has written a great synopsis of how Perry’s snafu should inspire businesses and nonprofits to prepare for their own PR crises that will inevitably come up some day.

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New Resources: PR Toolkit and Free Stock Images

Kivi's Nonprofit Communications Blog

Free and Discounted Services from PR Newswire. First, Nonprofit Marketing Guide has teamed up with PR Newswire to provide you with some outstanding discounts, free services and resources. I’ve created a couple of new partnerships recently to help nonprofit communicators.

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Most PR Bad. This PR Good.

Marketing for Nonprofits

Of course, I have spent a lot of time working in the PR business, so I know how awful being pitched can be. Remember good PR is about good RELATIONSHIPS. Again, this title may not work for all PR pros but it's a perfect fit with Mike's brand. Tags: online PR Read this.

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Remember SPAT When Activating Your Cause Marketing via PR

Cause Related Marketing

Suffice it to say that while PR has greater credibility, it’s challenging to get the frequency using PR alone that you can get with advertising. Advertising offers frequency and repeatability, but it can be expensive and it’s less credible than PR.

Encouragement for the Crazy Marketing/PR/Communications Person Who Wears Many Hats

Kivi's Nonprofit Communications Blog

Pam Jacobsen. I think a lot of my readers will relate to today’s guest post. Pam Jacobsen shares some of the fun aspects of her multi-task job. Guest Post by Pam Jacobsen, Fort Bend Christian Academy. Can you tell by the title how I’m feeling today? It’s 5:10 p.m. on a Friday and I am the only soul in the building.

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2 easy ways to get free PR in 2012

Fundraising Coach

Each email has a PR tip from Bill or Steve. Free PR can help your nonprofit get in front of more. Those are my favorite free PR tools! Engage Samples & Tools book pr media new year's resolutions

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Put the 'R' Back in PR

Marketing for Nonprofits

"I like her because she smiles at me and means it." - Anonymous Calling all PR pros! I got a great email the other day from a PR pro at Convio , a software provider to nonprofits.

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PR Sidebar

Mission Paradox Blog

When I kicked off a series on authentic PR yesterday, I got some email.  A lot of the email made it clear that I hadn't done a good job of explaining why doing more work on PR is a worthwhile use of your time. If you don't make PR a priority it's very likely that you'll let your busy life cause you to ignore the vital relationships you need to build a career in the arts. A good PR plan helps to make sure that you never become that guy.

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5 Simple Tips to Get More Visibility for Your Nonprofit

J Campbell Social Marketing

I recently gave a free educational webinar with Bloomerang, on the topic of Digital PR Basics for Nonprofits- How to Get Visibility for Your Cause. In the noisy, cluttered, competitive world of Digital PR, there are 3 keys to success: Consistency – showing up regularly and being present.

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Bad PR Pitches Hold Lessons for Smart Cause Marketers

Cause Related Marketing

When they send me helpful pitches that are pertinent to I call them PR angels. Heck, even PR people are outing the idiots. It's very chic to complain about PR idiots right now, and who am I to resist a trend? I’m not going to out any idiot PR people by name. Yesterday in conversation with a new friend in India I learned that I am ‘quite famous’ in India.

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Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

Media Relations communications nonprofit PRMost nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation.

PR v. Publicity

Mission Paradox Blog

Seth on the difference between PR and Publicity.

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Cause-Related Marketing Lessons Learned from Bad PR Pitches

Cause Related Marketing

When they send helpful pitches that are pertinent to this blog I call them PR angels. Lately one of the great things about the Cause-Related Marketing blog for me is that I don’t have to go out and ‘enterprise’ my blog posts the way I did in the early days.

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State Department PR Expert Shares Steps to Media Relations Success

Getting Attention

Words of wisdom on media relations from guest author, Todd Calongne, Public Affairs Officer, Secretary’s Office of the Coordinator for Reconstruction and Stabilization, U.S. Department of State: Relax. Being yourself is the straightest path to gaining a new friend in the media. Feel free to engage in conversation while sussing out how much the journalist knows about the subject or the field of interest, and her slant. It's media relations as media education.

Asics GT-1000 PR for Christina Applegate’s Right Action for Women

Cause Related Marketing

If a sponsor is going to cap a donation at a certain maximum amount, what’s the right minimum amount to donate? In this campaign, which benefits Right Action for Women - The Christina Applegate Foundation, Asics has put out a special pink running shoe with black satin laces and the iconic pink ribbon embroidered on the heel collar. During October, $2 from the sale of each shoe sold benefits The Christina Applegate Foundation, with a maximum donation of $100,000.

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News Releases to Tweets: Getting Your Story Straight and Composing Effective PR Writing

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As your organization works to stay top of mind for supporters and the media, you may stare at your blinking cursor wondering how to create the most effective bang for your public relations buck: "What makes a nonprofit press release pop?" " "How can I stay consistent across different media-both online and offline?" " "What's the most effective way to tell my organization's story? What are the dos and don'ts?"

Extreme DIY Social Media Media Blogger Relations Training For PR/Ad Agencies

Diva Marketing Blog

Seems that PR people think that I am a media outlet. How do you "social media fix" a PR agency or ad agency? Follow that with: The Hyper-Social Organization , Naked Conversations , The Digital Handshake The New Rules of Marketing and PR - Second Edition.

Keep Your Nonprofit Mind Open,But Don't Let It Slip Away

Social Media Bird Brain

I listened in on a webinar a couple of weeks ago where the talk was about how owned media (blogs and websites), paid media (advertising and pr), and earned media (customer relations) were all coming together. jargon overlap customer relations pros social media marketing open mind slang pr

8 Ways That Nonprofit Digital Storytelling Can Advance Your Cause

J Campbell Social Marketing

Nonprofits Storytelling digital PR digital storytelling storytelling benefitsI am on a mission to help nonprofits of all sizes become better communicators. This is the second part in a multi-part series on nonprofit storytelling designed to show nonprofits the most effective ways to amplify their stories using digital storytelling techniques. .

A Different Look at Arts PR - Part 1

Mission Paradox Blog

PR, when executed properly, can be one of the most powerful tools there is. It's been my experience working with arts groups, however, that PR is one of the most misunderstood concepts in our field. So I want to spend a few posts talking about PR.    Hopefully I'll clear up some misconceptions about PR and help you understand how to use it more effectively. What does PR stand for? For example, m any of us outsource our PR

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CDC Asks You to Name That Blog


Ogilvy PR recently launched their Social Marketing ExChange as well (and started an office in Atlanta–as did AED…). You may have noticed a fun new badge on the bottom right of SocialButterfly.

Do you want to get your nonprofit mass media attention?

Wild Woman Fundraising

They will send PR blasts for you to specific markets, whether it’s your region, nationally, or even internationally. Any other PR tips you’d like to share? I just found out about Lisa Orrell, author of Promote U Guru, and a dynamo marketer who has won many awards.

Better Arts PR - Part 3: Talking To Yourself

Mission Paradox Blog

Welcome to Part 3 of the Arts PR series. Part 1 - Why PR is more then Press Relations is Here. The Sidebar - Why you need authentic PR is Here. Now before we discuss how we manage PR with our internal stakeholders, let's talk about WHY you should. That should be another role for your internal PR. Your internal PR has to share that news.  Use PR to deliver that news. --. Part 2 - Defining Your External Stakeholders is Here.

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Better Arts PR - Part 2: Define the Stakes

Mission Paradox Blog

  He needs to be included in your PR plan. This is what authentic PR is.  Those ideas are now a part of your PR plan. Part 1, explaining why authentic public relations is MUCH more then just dealing with press/media is here. In part 2, let's define the world public. The easiest way to do that is by replacing the word public with the word stakeholder. A stakeholder is a person or organization who affects or can be affected by your actions.

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We’re all revolutionaries now

Wild Woman Fundraising

Conflict women birth of a fundraiser Catch a fire death of rue Fundraising fundraising heroine fundraising movie Hunger games HUnger games movie series katniss 3 finger salute katniss and snow katniss everdeen marketing heroine mockingjay 1 mockingjay 2 movies PR heroine

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Better Arts PR - Part 4: Sharpen your angle

Mission Paradox Blog

  Sidebar:  Point 2 is a really good reason to hire an outside PR firm.  Now that you are working on a strategy to reach your internal and external stakeholders, we can turn our eyes back toward the press. Here's how to give yourself the best shot possible at getting a feature article on your work: 1.    Remember the timing factor.   Don't try to pitch a story to the press at the same time that every other arts organization is doing it. 

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The Secret to Successful Op-ed Writing

Mission Minded

Nonprofit Branding Nonprofit Messaging Nonprofit communications nonprofit pr op-ed writingHow to put the power of op-eds to work for your organization.

Singapore Social Media Workshop for PR and Online Media: September 2011

Nonprofit Marketing Blog

You can also download the Social Media PR Singapore brochure from Scribd. TUN 2nd Annual Online PR & Media Relations_2011. On 13th of September, 2011 I am teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! Details below and also the brochure and a discount coupon for 15% off!

Cause Marketing Cooperation

Cause Related Marketing

In most cases the big PR agencies would balk at this idea. On its own your cause marketing campaign probably has a PR budget of approximately 1/7th of what would be with six other partners.

You’re the PR person for a green charity funded by BP: What to do, what to say?

Nonprofit Marketing Blog

Which got me thinking: If you were head of PR for the Nature Conservancy or Conservation International or another organization happily accepting grants from BP these past years, what would you do now? Me : Nancy, imagine you’re head of PR for one of these charities.

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