Do Your Nonprofit’s PR Efforts Include Diverse Audiences?

Kivi's Nonprofit Communications Blog

But as many organizations are assessing whether their practices and strategies are reinforcing racial and social inequities, our PR firm has been taking a long look at whether this strategy unintentionally leaves some important audiences out. Nonprofit PRFlickr Creative Commons photo.

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How to Prepare Your Nonprofit for a PR Crisis

Kivi's Nonprofit Communications Blog

It is also good practice to engage an independent PR or crisis communication professional who can provide objective insights and advice. Nonprofit PRFlickr Creative Commons photo by fotologic. Sometimes, bad things happen to good organizations.

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How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

There are various levels of outsourcing including: Big firms Name-brand marketing and PR firms often have a wide range of capabilities. The post How to Choose a PR Firm for Your Nonprofit appeared first on Kivi's Nonprofit Communications Blog. Hiring Consultants Nonprofit PRPhoto credit: gotcredit.com For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function.

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Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

We try to cover just about everything a nonprofit communications director has to do here at Nonprofit Marketing Guide, but one big whole in that coverage has been PR. Let us know what PR and media relations questions you have and we’ll get you answers. Guest Post by Sean Horrigan of PR Guy. PR is powerful. PR is the art of building brand awareness. While it’s not a cure all, PR is an essential part of a strategic marketing mix. Sean Horrigan.

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Nonprofit Marketing v. PR Battles – Your Advice?

Kivi's Nonprofit Communications Blog

“We have a Director of PR as well as myself (Director of Marketing), and we constantly struggle with how the two best work together. For example, if I buy advertising for an event, she says it lessens her ability to get PR for it – but advertising is guaranteed and the PR isn’t. Advertising works to attract attendees ahead of time; PR is good for organizational exposure. Marketing Team Media Relations Nonprofit Communications Your Advice PR public relations

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SEO and PR - Working Together For You

Social Media Bird Brain

small nonprofits Facebook SEO Shift Communications Nonprofit Quarterly Google+ communities search results Public relations prThis is one of the best explanations of how to currently get higher up in Google search rankings. Why do you want to get higher up? Because most people don't look farther than the first page of search results.

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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? PR and marketing pros will increasingly look to automation and data technology tools to ramp up efficiency and output of compelling and highly searchable content. PR professionals will need to understand how to use content tools and paid content techniques to amplify the earned Andy shared content that results from their efforts. Nor has PR embedded itself into academic community and its thought leadership and alumni networks.

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Activating Cause Marketing with PR

Cause Related Marketing

basically all cause marketing has a PR component whether or not there’s also any bought or owned media.” New York Times Public Relations Firehouse Subs Activation Firefighter Cause Marketing PROn Tuesday, Feb 14, 2012 in my post about activating cause marketing efforts, I wrote: “.basically So how does that work? On the left is a newspaper clipping from earlier this month that tells the story of the donation from Firehouse Subs Public Safety Foundation to the local fire department.

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NONPROFIT BRANDING: Great Product. Crappy PR. WHY?

NonProfit Branding

So, how come the company’s PR and marketing departments blew off my requests. World Class branding product. Durable, useful, respected. Carried by tens of millions of people. Great place to put your nonprofit logo. Are they indifferent? Incompetent? Or both? And what can we learn from their failure?

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Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy

Kivi's Nonprofit Communications Blog

Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. It’s also about making sure you are curating the right information in the places where reporters hang out to gather information. Recently, we explored why it’s important to create a reporter-friendly online newsroom on your organization’s website to help ensure that you’re putting your best foot forward to journalists who might be interested in covering your nonprofit.

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Rhode Island Pr

Fundraising Breakthroughs

After the rhode island pr and after finding out what the rhode island pr are you doing? This is and should be utilized to determine the rhode island pr of cases on the rhode island pr , the rhode island pr into the rhode island pr on more than 5 years of our nation. Conferences are a few dollars, than the rhode island pr after the rhode island pr. The parties most seriously consider the rhode island pr of their parts, they can say something.

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6 Reasons to Take the Problem-Solver Approach to a PR Challenge

Kivi's Nonprofit Communications Blog

It’s likely that long after the buzz of the latest PR issue has died down, what will be remembered is the sense that yours is an organization that deals with issues in a transparent and action-oriented way. You become more than the PR flack that puts together a prepared statement, and more of a trusted advisor who is a steady hand to help navigate rough waters.

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PR Pick-Up Lines: Starting a Relationship With Your Favorite Reporter

Kivi's Nonprofit Communications Blog

When was the last time you reached out to a reporter without a story to pitch? If you’re like many nonprofit communicators, you might be straining to answer this question because it’s been a long time. This is especially true if your role isn’t exclusively focused on media relations.

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Good Cause Marketing Lessons From Bad PR

Cause Related Marketing

Maybe the site's size and renown explains the volume of off-topic pitches I get from well-meaning PR people. When they send me helpful pitches that are pertinent to causemarketing.biz I call them PR angels. Heck, even PR people are outing the clueless. It's never been more chic than right now to complain about PR idiots. I’m not going to out any clueless PR people by name.

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New Resources: PR Toolkit and Free Stock Images

Kivi's Nonprofit Communications Blog

Free and Discounted Services from PR Newswire. First, Nonprofit Marketing Guide has teamed up with PR Newswire to provide you with some outstanding discounts, free services and resources. I’ve created a couple of new partnerships recently to help nonprofit communicators.

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3 PR Trends You Need to Adopt in 2018

Selfish Giving

Integrate PR to understand multiple business goals. Few other tools are as effective as getting the word out about a company than PR. Whether it’s time for your company to recruit for new talent, market a new service or communicate the latest news to investors, PR is structured to do so efficiently. Make sure that your PR strategy is looking at how all those pieces fit together in the big picture. PR needs to specialize.

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Most PR Bad. This PR Good.

Marketing for Nonprofits

Of course, I have spent a lot of time working in the PR business, so I know how awful being pitched can be. Remember good PR is about good RELATIONSHIPS. Again, this title may not work for all PR pros but it's a perfect fit with Mike's brand. Tags: online PR Read this.

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How to Know It’s Time to Fire Your PR Group

Cause Related Marketing

If your firm has complications like multiple locations doing the same cause marketing promotion at the same time then your PR crew has a responsibility to step up their game. With the same press release in each market, released on the same date over the same PR wire. Bad PR Public Relations Cause Marketing Activation Activation cause marketingThe most common way to activate or promote your cause marketing campaign is via public relations.

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2 easy ways to get free PR in 2012

Fundraising Coach

Each email has a PR tip from Bill or Steve. Free PR can help your nonprofit get in front of more. Those are my favorite free PR tools! Engage Samples & Tools book pr media new year's resolutionsOne of your 2012 New Years resolutions should be to get more media for your nonprofit. No matter how big your marketing budget is, chances are great that you could use more exposure. More postitive exposure!

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#SocialNetworks: Prepped For A PR Disaster? You Better Be…

Non Profit Marketing 360

Politicians are hardly the only ones who run the danger of stepping into a PR minefield. Heidi Cohen has written a great synopsis of how Perry’s snafu should inspire businesses and nonprofits to prepare for their own PR crises that will inevitably come up some day. His forgetting is forgivable. His staff's lethargy to respond is not. We all have our brain freezes/brain farts, though few of us have them in front of millions of people.

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6 Ways to Get More Value Out of Your Next Press Release

Kivi's Nonprofit Communications Blog

Nonprofit Content Marketing Nonprofit PRFlickr Creative Commons photo by Alvin Chua. Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. But it is just one tool. Most nonprofits that are successful in getting meaningful media coverage do so through building relationships with journalists and other influencers — and then leveraging those relationships into placements in stories.

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COVID-19 and Media Relations: A Quick Guide for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Nonprofit PR Thought LeadershipCOVID-19 is quickly rewriting the rules for how all of us are approaching our communications. It’s also forcing all nonprofits — no matter the mission — to rethink their short-term media relations strategies. Here are five tips to consider as you think about how you want to communicate with the media during the coming weeks and months: Rethink Your Calendar. The spring is often an important time for nonprofits seeking news coverage.

Put the 'R' Back in PR

Marketing for Nonprofits

"I like her because she smiles at me and means it." - Anonymous Calling all PR pros! I got a great email the other day from a PR pro at Convio , a software provider to nonprofits.

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Remember SPAT When Activating Your Cause Marketing via PR

Cause Related Marketing

Suffice it to say that while PR has greater credibility, it’s challenging to get the frequency using PR alone that you can get with advertising. Advertising offers frequency and repeatability, but it can be expensive and it’s less credible than PR. How do you do activate your cause marketing using PR? You don’t have to have all the elements of SPAT to effectively activate your cause marketing via PR.

Bad PR Pitches Hold Lessons for Smart Cause Marketers

Cause Related Marketing

When they send me helpful pitches that are pertinent to causemarketing.biz I call them PR angels. Heck, even PR people are outing the idiots. It's very chic to complain about PR idiots right now, and who am I to resist a trend? I’m not going to out any idiot PR people by name. Yesterday in conversation with a new friend in India I learned that I am ‘quite famous’ in India.

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Comms in Crisis? You are NOT Olivia Pope.

Kivi's Nonprofit Communications Blog

” Nonprofit Communications Nonprofit PR crisis crisis communicationsScandal ’s badass and fictional White House Communications Director Olivia Pope could solve a nuclear level crisis…IN AN HOUR. But I am assuming that during the course of this year [and this might come as a surprise to your co-workers] that you are NOT Olivia Pope. In the real world of fast-moving news stories, you need a little more time and preparation for crisis communications.

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The Award for Best Pitch Goes To…

Kivi's Nonprofit Communications Blog

One report by Agility PR Solutions found that nearly half of all journalists worldwide receive more than 25 email pitches a day, while producing fewer than 25 pieces a month. Nonprofit PRChloe Greer. Rising Senior Chloe Greer! This is why… I’ve seen hundreds of good, bad and ugly nonprofit pitches as a media correspondent and former producer for the Public News Service.

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How to Get Your Nonprofit’s Story Told During Covid-19

Kivi's Nonprofit Communications Blog

Nonprofit PR Thought Leadership coronavirusFlickr Creative Commons photo by Steve Bustin. By Peter Panepento. It’s not easy for nonprofits to get news coverage. And that’s especially true during the Covid-19 pandemic. As the news industry has changed, fewer journalists have nonprofits as part of their beat — and during Covid-19, most have been reassigned to cover some aspect of the pandemic.

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Tips for Nonprofit News Writing

Kivi's Nonprofit Communications Blog

See our blog section on Nonprofit PR for more tips on news writing and working with the media. Nonprofit PR Nonprofit WritingNews Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.”

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Newsjacking: From Roadkill to Rock Stars

Kivi's Nonprofit Communications Blog

In our book, Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World, Peter Panepento and I talk about how nonprofits have used the strategy of embracing good, bad and ugly news to elevate their messaging with the media. Nonprofit PRDuring the wee hours of the morning of April 8 th , I received a call from Tom Harrison, director of the award-winning North Carolina Black Bear Festival and Bear-ology Museum.

How to Make the Most of a Television Interview

Kivi's Nonprofit Communications Blog

Nonprofit PROne of our nonprofit clients just landed a great opportunity to appear live on a cable network to talk about her organization’s mission. She’s a wonderful speaker – and she knows her subject matter better than anyone. But it’s been a long time since she’s been put in front of a camera. I’m confident she’s going to do a great job. But because TV interviews aren’t opportunities that occur frequently for most people, we’ve been spending some time preparing her for her close up.

PR Sidebar

Mission Paradox Blog

When I kicked off a series on authentic PR yesterday, I got some email.  A lot of the email made it clear that I hadn't done a good job of explaining why doing more work on PR is a worthwhile use of your time. If you don't make PR a priority it's very likely that you'll let your busy life cause you to ignore the vital relationships you need to build a career in the arts. A good PR plan helps to make sure that you never become that guy.

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5 Hooks You Can Use to Get Your Story Told

Kivi's Nonprofit Communications Blog

Nonprofit PRWhat’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels. To get your story picked up and noticed, it’s critical to have something current to latch on to — a hook that adds a sense of urgency by connecting to something that’s happening right now. The good news is that there are plenty of good hooks out there.

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How to Handle Negative Online Comments

Kivi's Nonprofit Communications Blog

Nonprofit PR Nonprofit Social MediaFlickr Creative Commons photo by Serra Boten. One of my clients recently celebrated a big victory. After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. He put together a timely and thoughtful piece about a controversial issue — a piece that challenged conventional wisdom about a complex topic and showcased his experience and expertise.

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Is Your Communications Team Ready for 2020’s Next Big Crisis?

Kivi's Nonprofit Communications Blog

Nonprofit PRFlickr Creative Commons photo by fotologic. If 2020 has taught us anything, it’s to be prepared for the unexpected. During the first half of the year, we’ve been confronted with two events that have turned our world on its axis — the COVID-19 pandemic and the murder of George Floyd. In both instances, nonprofits had to confront urgent and tragic situations that they weren’t planning for.

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Cause-Related Marketing Lessons Learned from Bad PR Pitches

Cause Related Marketing

When they send helpful pitches that are pertinent to this blog I call them PR angels. Lately one of the great things about the Cause-Related Marketing blog for me is that I don’t have to go out and ‘enterprise’ my blog posts the way I did in the early days.

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State Department PR Expert Shares Steps to Media Relations Success

Getting Attention

Words of wisdom on media relations from guest author, Todd Calongne, Public Affairs Officer, Secretary’s Office of the Coordinator for Reconstruction and Stabilization, U.S. Department of State: Relax. Being yourself is the straightest path to gaining a new friend in the media. Feel free to engage in conversation while sussing out how much the journalist knows about the subject or the field of interest, and her slant. It's media relations as media education.

Avoid These 10 Mistakes to Get More News Coverage

Kivi's Nonprofit Communications Blog

Nonprofit PRFlickr Creative Commons photo by Jeff Eaton Many nonprofit communicators have a similar complaint about the news media. It goes something like this: “We have great stories, but nobody covers us.” ” While it’s easy to blame the media for your lack of coverage, it’s more likely that you’re not getting attention because you’re not sharing your stories thoughtfully.

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Time Saver: Online Press Conferences & Media Events

Kivi's Nonprofit Communications Blog

Nonprofit PRTechnology is challenging the way people gather for meetings. That’s why online press conferences and media events are a growing trend in the busy news world. They provide a perfect way for nonprofits of all sizes to give the media access to thought leaders, data experts and organizational statements. Journalists in my research prefer this format because it saves time and the frustration of setting up multiple interviews. What is an online press conference or media event?

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Encouragement for the Crazy Marketing/PR/Communications Person Who Wears Many Hats

Kivi's Nonprofit Communications Blog

Pam Jacobsen. I think a lot of my readers will relate to today’s guest post. Pam Jacobsen shares some of the fun aspects of her multi-task job. Guest Post by Pam Jacobsen, Fort Bend Christian Academy. Can you tell by the title how I’m feeling today? It’s 5:10 p.m. on a Friday and I am the only soul in the building.

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Asics GT-1000 PR for Christina Applegate’s Right Action for Women

Cause Related Marketing

If a sponsor is going to cap a donation at a certain maximum amount, what’s the right minimum amount to donate? In this campaign, which benefits Right Action for Women - The Christina Applegate Foundation, Asics has put out a special pink running shoe with black satin laces and the iconic pink ribbon embroidered on the heel collar. During October, $2 from the sale of each shoe sold benefits The Christina Applegate Foundation, with a maximum donation of $100,000.

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How to Launch a Grassroots Micro-Influencer Campaign for Your Nonprofit

J Campbell Social Marketing

Digital PR Marketing Nonprofits Social Media dana bakich Influencers micro-influencerDo you hear the word “influencer” and think of a million dollar campaign? Not anymore! You already have micro-influencers in your online community just waiting to get more involved with your organization!

PR v. Publicity

Mission Paradox Blog

Seth on the difference between PR and Publicity.

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