Impressive Search Engine and Social Media Stats
Search Marketing for Nonprofits
SEPTEMBER 13, 2010
The clickthrough rate on a PPC ad when supported by a top organic listing is 15%. I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. Jupiter Research, 2008.