INDUSTRY INSIGHTS YOUR PEERS ARE READING
Effective communicators are also twice as likely to invest significant time into editorial planning as ineffective ones. It’s time to own your job and get a grip on your communications plan. We’ve always known what a difference an editorial calendar makes. MORE
You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. That’s my marketing plan and what I use to create my budget. A: No, Virginia, that to-do list is not your marketing plan! MORE
Have the Planning Committee Pick a Time, Date, and Venue. #4. Be sure to check out Booster’s Ultimate Guide to Planning a Fundraising Event. First of all, there are two main committees— the planning committee and the event (or host) committee. Planning Committee. MORE
80 20 rule for planned giving. And, years from now, someone else will probably get the credit for your hard work and smart strategic planning. Here’s why: We know that the 80 / 20 rule applies to planned giving. MORE
Today let’s talk about the types of objectives you should have in your communications plan. Join me for Communications Planning that Works: Getting Your Goals, Strategies, Objectives, and Tactics Right in 2019, a brand-new two-part webinar series in January. The post Objectives for Your Nonprofit Communications Plan appeared first on Kivi's Nonprofit Communications Blog. MORE
In a field that is constantly changing and evolving, like nonprofit communications and marketing, it can be hard to create a professional development plan. But there’s so much that you can’t predict or plan for because the communications landscape is changing so fast. MORE
You have to spend more time planning it. The post 7 Planning Steps for a Short Annual Report appeared first on Kivi's Nonprofit Communications Blog. MORE
In the Chronicle of Philanthropy’s recent report, 9 Trillion And Counting: How Charities Can Tap Into the Transfer of Wealth , researchers undertake a qualitative and quantitative study of the state of nonprofit planned giving programs. planned giving MORE
How many highly qualified planned giving leads did you generate for my nonprofit last year? The post 5 questions to ask your planned giving marketing vendor appeared first on MarketSmart | . Fundraising Planned Giving best practices for planned giving Lead generation for planned giving nonprofit marketing planned giving acquisition planned giving programs for nonprofits MORE
This is a good time to revisit the importance of having a thank you plan. Creating a thank you plan will help you stay focused on gratitude all year round. . Here’s what you need to include in your thank you plan. Plan to write a warm and personal automatic thank you email. MORE
A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. You need to have a ‘bequest communication plan’ in place. ”. So, this plan might not work for you and your nonprofit. MORE
Before we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first. The post 7 major principles for major gift fundraising (including planned gifts) appeared first on MarketSmart | . MORE
Too often planned giving newsletters are written by lawyers and the lawyers at nonprofits think they are just dandy. Your planned giving newsletter is designed to educate people about planned gifts, right? Smartideas planned giving newslettersConfusing? MORE
Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? We will answer 30 questions about nonprofit marketing planning in 30 minutes. There’s no faster way to learn about nonprofit marketing planning. MORE
Forge Your Path to Success with a Professional Development Plan. Join us this Thursday for our next BUDGET-FRIENDLY webinar: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan. How to Create Your Plan. MORE
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. So what makes a good fundraising plan great ? A strong fundraising strategic plan starts with a solid foundational case statement. MORE
Planned Giving is a steadily growing area of focus for nonprofit fundraisers. With such a large group of potential donors waiting to be engaged, more and more nonprofits are devoting time and resources to Planned Giving programs. In the realm of Planned Giving, as is the case for any type of fundraising, you rarely get what you don’t ask for. Asking someone to consider Planned Giving, however, is a more sensitive and complicated task than others. MORE
I know, I know… you love your planned giving newsletter. We need to blanket the prospects that have high-planned giving scores. There ARE instances when MarketSmart recommends a planned giving newsletter. That’s my kind of planned giving newsletter. MORE
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. MORE
If you’re totally new to the Instagram scene and are looking to gain quick momentum early on, one way of going about it is to tie your launch to an event or fundraiser. MORE
Earlier today on Facebook Live ( watch the recording now ), I shared five considerations for creating a professional development plan in the nonprofit communications and marketing field. #1: MORE
Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take. Here’s a sort of “Greatest Hits” list. MORE
You don’t need to buy a planned giving website. For decades, nonprofit leaders and staff have been led to believe that planned giving is complicated while most planned gifts are made in the form of simple bequests or by beneficiary designation. MORE
You know you need a fundraising plan, but if you’re like most, you don’t know where to start. . Although planning can seem overwhelming, it’s not really a difficult process, yet it makes all the difference in the world in the success you will enjoy in raising big money. Let me make it simple for you and share the 9 steps to creating a powerful fundraising plan. Create a plan of action. Work the plan. Take action on your plan. MORE
One of today’s biggest areas of growth for nonprofit fundraising is Planned Giving. It is estimated that over the next 25 years nearly $6 trillion will transfer to charitable organizations through bequests, trusts and other planned gifts. What is Planned Giving? MORE
If you’re expecting your organization to create your professional development plan, you are making a big mistake. During this 60-minute webinar , Kivi will show you how to create a professional development plan that puts you on the path to success. RoiAnn Phillips, Past Webinar Attendee The post Your Professional Development Plan Is Up To You #NPCOMMLIFE appeared first on Kivi's Nonprofit Communications Blog. MORE
Recently someone told me that their current planned giving marketing efforts were not working. “Because there’s been a drop in our planned giving revenue over the past couple of years,” she replied. Start planting your seeds for planned gifts today. MORE
requests for information as they update their plans. Recorded Webinar – Inside The Mind Of The Planned Giving Donor. 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects. How to Get All of Your Planned Giving Marketing Questions Answered for FREE. MORE
What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. Recommendations. >> 7 Simple Lessons to Remember from Dr. Russell James About Planned Gift Marketing. >> Words That Work: Phrases that Encourage Planned Giving. MORE
All nonprofits need a communications plan. The trouble is knowing where to begin or if the plan you are using now is still the best option for your nonprofit. Join us tomorrow for our next budget-friendly webinar: What a Nonprofit Communications Plan Should Look Like in 2018. MORE
With any big project (and especially fundraising), it’s critical that you start with a plan. To create a quilt like this, you have to start with a plan, or at least an idea of what you want the finished quilt to look like. The answers to these questions (and more) form your plan. MORE
Today on Facebook Live I talked with special guest all about what goes into planning and executing a successful Giving Tuesday campaign at your nonprofit. The post How to Plan for a Great #GivingTuesday Campaign appeared first on marketing for the modern nonprofit. MORE
Related Posts. >> 9 content offers that work well to generate planned giving leads. >> The Ultimate Planned Gift Marketing Strategy (4 simple steps). >> How to Generate More Planned Gifts with Less Money and Reduced Resources. It can’t only be about death and taxes. MORE
Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Related Posts: >>Why you don’t need to update your planned giving web pages as much as you might think. >>The MORE
Want a nonprofit communications training plan that meets you where you are? Get the free customized training plan that comes with our Free Membership. The customized training plan is just one benefit of having a Free Membership to our site. Happy Holidays! MORE
Planned giving is a new area for me. And now my new boss wants me to come up with an action plan for the next year. Eighty percent of the success of your planned gift marketing efforts will be dependent upon your list. MORE
Are you telling a bunch of great little stories in your communications that don’t really seem to add up to much? You are likely missing a larger story arc. I’ll be speaking at the 2016 Nonprofit Storytelling Conference in Chicago in November (early bird registration ends this Friday!). MORE
As with most things in business, you’re going to need to create a plan. Timeline : A timeline will help you manage the tasks and tactics included in your plan. If you plan to send out one release a month it’s best to plan when you’ll write the release and when you’ll send it out. MORE
When put in place, these four tasks can provide your nonprofit with the peace of mind that comes with having a system and a plan for your online marketing efforts – much better than throwing stuff up against the wall to see what sticks. MORE
There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. Here’s the problem with this is: Planned gift websites don’t get much traffic (rendering them relatively useless). So, absent a solid cultivation marketing plan devised to drive traffic to your PG pages, you won’t yield much in terms of a return on your investment. Check out our free webinar: How to Achieve Planned Giving Success Online. MORE
A customized plan to improve your CALM Score. A private kick-off call with me to go over your plan and another call later in the summer to keep you on track. The post I’m Planning Your Summer of CALM appeared first on Kivi's Nonprofit Communications Blog. MORE
If you don’t have a media relations plan or your plan just isn’t working, then our next Nonprofit Marketing Accelerator is for you! Join us and you will leave with a completed Media Relations Communications Plan. MORE
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? When we talk about communications plans , we are most often referring to two documents, the Big Picture Communications Timeline and the Editorial Calendar. MORE
I reviewed a few and gathered the Google Analytics data from a total of 2,066 planned giving site visitors in the past two months. That means that we drive a lot of folks to their planned giving websites using digital marketing (such as emails). MORE
Plan Related Topics EveryAction
JULY 18, 2018
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. So what makes a good fundraising plan great ? A strong fundraising strategic plan starts with a solid foundational case statement.
Kivi's Nonprofit Communications Blog
MAY 21, 2019
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? When we talk about communications plans , we are most often referring to two documents, the Big Picture Communications Timeline and the Editorial Calendar.
Kivi's Nonprofit Communications Blog
DECEMBER 6, 2018
Today let’s talk about the types of objectives you should have in your communications plan. Join me for Communications Planning that Works: Getting Your Goals, Strategies, Objectives, and Tactics Right in 2019, a brand-new two-part webinar series in January. The post Objectives for Your Nonprofit Communications Plan appeared first on Kivi's Nonprofit Communications Blog.
EveryAction
MAY 9, 2018
One of today’s biggest areas of growth for nonprofit fundraising is Planned Giving. It is estimated that over the next 25 years nearly $6 trillion will transfer to charitable organizations through bequests, trusts and other planned gifts. What is Planned Giving?
EveryAction
JANUARY 4, 2016
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them.
Kivi's Nonprofit Communications Blog
DECEMBER 24, 2018
Want a nonprofit communications training plan that meets you where you are? Get the free customized training plan that comes with our Free Membership. The customized training plan is just one benefit of having a Free Membership to our site. Happy Holidays!
iMarketSmart
SEPTEMBER 25, 2015
Related Posts. >> 9 content offers that work well to generate planned giving leads. >> The Ultimate Planned Gift Marketing Strategy (4 simple steps). >> How to Generate More Planned Gifts with Less Money and Reduced Resources. It can’t only be about death and taxes.
iMarketSmart
MARCH 10, 2017
Recently someone told me that their current planned giving marketing efforts were not working. “Because there’s been a drop in our planned giving revenue over the past couple of years,” she replied. Start planting your seeds for planned gifts today.
iMarketSmart
MAY 9, 2016
What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. Recommendations. >> 7 Simple Lessons to Remember from Dr. Russell James About Planned Gift Marketing. >> Words That Work: Phrases that Encourage Planned Giving.
Kivi's Nonprofit Communications Blog
APRIL 17, 2018
A customized plan to improve your CALM Score. A private kick-off call with me to go over your plan and another call later in the summer to keep you on track. The post I’m Planning Your Summer of CALM appeared first on Kivi's Nonprofit Communications Blog.
Kivi's Nonprofit Communications Blog
MARCH 5, 2018
Forge Your Path to Success with a Professional Development Plan. Join us this Thursday for our next BUDGET-FRIENDLY webinar: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan. How to Create Your Plan.
Kivi's Nonprofit Communications Blog
NOVEMBER 15, 2017
You have to spend more time planning it. The post 7 Planning Steps for a Short Annual Report appeared first on Kivi's Nonprofit Communications Blog.
EveryAction
JULY 2, 2018
In the Chronicle of Philanthropy’s recent report, 9 Trillion And Counting: How Charities Can Tap Into the Transfer of Wealth , researchers undertake a qualitative and quantitative study of the state of nonprofit planned giving programs. planned giving
Ann Green
JUNE 25, 2019
This is a good time to revisit the importance of having a thank you plan. Creating a thank you plan will help you stay focused on gratitude all year round. . Here’s what you need to include in your thank you plan. Plan to write a warm and personal automatic thank you email.
EveryAction
MAY 21, 2018
Planned Giving is a steadily growing area of focus for nonprofit fundraisers. With such a large group of potential donors waiting to be engaged, more and more nonprofits are devoting time and resources to Planned Giving programs. In the realm of Planned Giving, as is the case for any type of fundraising, you rarely get what you don’t ask for. Asking someone to consider Planned Giving, however, is a more sensitive and complicated task than others.
iMarketSmart
DECEMBER 3, 2012
I reviewed a few and gathered the Google Analytics data from a total of 2,066 planned giving site visitors in the past two months. That means that we drive a lot of folks to their planned giving websites using digital marketing (such as emails).
Get Fully Funded
APRIL 12, 2012
You know you need a fundraising plan, but if you’re like most, you don’t know where to start. . Although planning can seem overwhelming, it’s not really a difficult process, yet it makes all the difference in the world in the success you will enjoy in raising big money. Let me make it simple for you and share the 9 steps to creating a powerful fundraising plan. Create a plan of action. Work the plan. Take action on your plan.
Kivi's Nonprofit Communications Blog
JANUARY 28, 2015
As with most things in business, you’re going to need to create a plan. Timeline : A timeline will help you manage the tasks and tactics included in your plan. If you plan to send out one release a month it’s best to plan when you’ll write the release and when you’ll send it out.
iMarketSmart
FEBRUARY 1, 2017
How many highly qualified planned giving leads did you generate for my nonprofit last year? The post 5 questions to ask your planned giving marketing vendor appeared first on MarketSmart | . Fundraising Planned Giving best practices for planned giving Lead generation for planned giving nonprofit marketing planned giving acquisition planned giving programs for nonprofits
Kivi's Nonprofit Communications Blog
AUGUST 29, 2018
If you don’t have a media relations plan or your plan just isn’t working, then our next Nonprofit Marketing Accelerator is for you! Join us and you will leave with a completed Media Relations Communications Plan.
Get Fully Funded
APRIL 24, 2012
With any big project (and especially fundraising), it’s critical that you start with a plan. To create a quilt like this, you have to start with a plan, or at least an idea of what you want the finished quilt to look like. The answers to these questions (and more) form your plan.
Getting Attention
APRIL 6, 2017
You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. That’s my marketing plan and what I use to create my budget. A: No, Virginia, that to-do list is not your marketing plan!
Kivi's Nonprofit Communications Blog
OCTOBER 25, 2016
If you’re totally new to the Instagram scene and are looking to gain quick momentum early on, one way of going about it is to tie your launch to an event or fundraiser.
iMarketSmart
JULY 15, 2015
requests for information as they update their plans. Recorded Webinar – Inside The Mind Of The Planned Giving Donor. 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects. How to Get All of Your Planned Giving Marketing Questions Answered for FREE.
iMarketSmart
AUGUST 17, 2015
Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take. Here’s a sort of “Greatest Hits” list.
Kivi's Nonprofit Communications Blog
FEBRUARY 25, 2019
If you’re expecting your organization to create your professional development plan, you are making a big mistake. During this 60-minute webinar , Kivi will show you how to create a professional development plan that puts you on the path to success. RoiAnn Phillips, Past Webinar Attendee The post Your Professional Development Plan Is Up To You #NPCOMMLIFE appeared first on Kivi's Nonprofit Communications Blog.
J Campbell Social Marketing
SEPTEMBER 22, 2016
Have the Planning Committee Pick a Time, Date, and Venue. #4. Be sure to check out Booster’s Ultimate Guide to Planning a Fundraising Event. First of all, there are two main committees— the planning committee and the event (or host) committee. Planning Committee.
iMarketSmart
DECEMBER 4, 2015
Before we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first. The post 7 major principles for major gift fundraising (including planned gifts) appeared first on MarketSmart | .
Kivi's Nonprofit Communications Blog
FEBRUARY 7, 2017
Effective communicators are also twice as likely to invest significant time into editorial planning as ineffective ones. It’s time to own your job and get a grip on your communications plan. We’ve always known what a difference an editorial calendar makes.
Kivi's Nonprofit Communications Blog
DECEMBER 13, 2017
All nonprofits need a communications plan. The trouble is knowing where to begin or if the plan you are using now is still the best option for your nonprofit. Join us tomorrow for our next budget-friendly webinar: What a Nonprofit Communications Plan Should Look Like in 2018.
iMarketSmart
NOVEMBER 16, 2016
There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. Here’s the problem with this is: Planned gift websites don’t get much traffic (rendering them relatively useless). So, absent a solid cultivation marketing plan devised to drive traffic to your PG pages, you won’t yield much in terms of a return on your investment. Check out our free webinar: How to Achieve Planned Giving Success Online.
iMarketSmart
MAY 13, 2019
Too often planned giving newsletters are written by lawyers and the lawyers at nonprofits think they are just dandy. Your planned giving newsletter is designed to educate people about planned gifts, right? Smartideas planned giving newslettersConfusing?
Kivi's Nonprofit Communications Blog
FEBRUARY 20, 2018
In a field that is constantly changing and evolving, like nonprofit communications and marketing, it can be hard to create a professional development plan. But there’s so much that you can’t predict or plan for because the communications landscape is changing so fast.
Kivi's Nonprofit Communications Blog
JUNE 23, 2011
Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? We will answer 30 questions about nonprofit marketing planning in 30 minutes. There’s no faster way to learn about nonprofit marketing planning.
Kivi's Nonprofit Communications Blog
MARCH 6, 2018
Earlier today on Facebook Live ( watch the recording now ), I shared five considerations for creating a professional development plan in the nonprofit communications and marketing field. #1:
Kivi's Nonprofit Communications Blog
JULY 13, 2016
Are you telling a bunch of great little stories in your communications that don’t really seem to add up to much? You are likely missing a larger story arc. I’ll be speaking at the 2016 Nonprofit Storytelling Conference in Chicago in November (early bird registration ends this Friday!).
iMarketSmart
NOVEMBER 9, 2016
A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. You need to have a ‘bequest communication plan’ in place. ”. So, this plan might not work for you and your nonprofit.
J Campbell Social Marketing
SEPTEMBER 11, 2017
When put in place, these four tasks can provide your nonprofit with the peace of mind that comes with having a system and a plan for your online marketing efforts – much better than throwing stuff up against the wall to see what sticks.
J Campbell Social Marketing
AUGUST 2, 2018
Today on Facebook Live I talked with special guest all about what goes into planning and executing a successful Giving Tuesday campaign at your nonprofit. The post How to Plan for a Great #GivingTuesday Campaign appeared first on marketing for the modern nonprofit.
iMarketSmart
JUNE 6, 2016
You don’t need to buy a planned giving website. For decades, nonprofit leaders and staff have been led to believe that planned giving is complicated while most planned gifts are made in the form of simple bequests or by beneficiary designation.
iMarketSmart
APRIL 22, 2013
80 20 rule for planned giving. And, years from now, someone else will probably get the credit for your hard work and smart strategic planning. Here’s why: We know that the 80 / 20 rule applies to planned giving.
iMarketSmart
NOVEMBER 28, 2016
I know, I know… you love your planned giving newsletter. We need to blanket the prospects that have high-planned giving scores. There ARE instances when MarketSmart recommends a planned giving newsletter. That’s my kind of planned giving newsletter.
iMarketSmart
SEPTEMBER 26, 2016
Planned giving is a new area for me. And now my new boss wants me to come up with an action plan for the next year. Eighty percent of the success of your planned gift marketing efforts will be dependent upon your list.
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