Which Communications Plan Should You Create Now? [Decision Tree]

Kivi's Nonprofit Communications Blog

When you talk about creating a “communications plan” or a “marketing plan,” you are actually talking about creating one of five different documents that have different purposes. Quick and Dirty Marketing Plan. Nonprofit Marketing Plans and Strategies

Plan 172

How To Market Your Planned Giving Program

Kivi's Nonprofit Communications Blog

Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. And it turns out that promoting Planned Giving doesn’t hurt your relationships with donors who give through annual appeals. Tony Martignetti.

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Don’t Be Like Top Chef: Have a Response Plan

Kivi's Nonprofit Communications Blog

To learn more about creating your response plan, join us for this Thursday’s budget-friendly webinar Rapid Response Protocol: How to React Quickly to a Crisis, Current Event, or Catastrophe with nonprofit PR experts Antionette Kerr and Peter Panepento.

Plan 227

What’s Your Comms Plan for Election Week?

Kivi's Nonprofit Communications Blog

As Kristina and I were planning out our fall training schedule and editorial calendar, we moved everything important off of the week of November 2 – 6, 2020. What plans do you have for Election Week? Nonprofit Editorial Calendars election planning schedule

Plan 217

Why You Need a Thank You Plan

Ann Green

This is why having a thank you plan is crucial. A thank you plan will help you stay focused on gratitude all year round. Here’s what you need to include in your thank you plan. Plan to make a good first impression with your thank you landing page.

Plan 93

Pandemic Creates More Planning and Collaboration on Communications

Kivi's Nonprofit Communications Blog

A majority of nonprofits said they did more communications planning (63%) and that the level of internal collaboration on the communications workload went up (57%) as a result of the pandemic.

Plan 239

Make Your Vacation Part of Your 2021 Plan Now

Kivi's Nonprofit Communications Blog

If you aren’t regularly using your vacation time, make a plan now! By making a decision now, even if it’s just within a timeframe like “June,” you can plan for it, so you aren’t leaving anyone in a lurch.

Plan 239

Plan Ahead for Your Year-End Appeal

Ann Green

I like to plan ahead, both professionally and in my personal life. Speaking of planning ahead, now is a good time to start planning your year-end fundraising campaign. Also, our current state of uncertainty makes it more important to plan ahead. Do you have a plan?

Plan 63

How to Plan Your 2021 Social Media Marketing Calendar

J Campbell Social Marketing

How to Plan Your 2021 Social Media Marketing Calendar from Julia Campbell. The post How to Plan Your 2021 Social Media Marketing Calendar appeared first on marketing for the modern nonprofit. Sign up for the free Nonprofit Marketing Summit to see this session live!

Want a Nonprofit Communications Training Plan? Here Is Where to Start

Kivi's Nonprofit Communications Blog

Whether you are just starting your nonprofit communications journey or have been at this a while, we have a plan for you. Just take a quick 2-question quiz and you will be given a training plan based on your level of expertise. Your full plan will have even more actionable steps.

The Nonprofit Fundraising Strategic Plan Guide

EveryAction

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful.

Guide 213

Did You Make a Great Plan, Then Never Look at It Again?

Kivi's Nonprofit Communications Blog

Did your plan address only part of your workload? The plan needs to acknowledge all of that work, because if it doesn’t, you’ll end up ignoring it for “when you have more time” which is never. Was the plan too aspirational? Here’s to a better plan!

Plan 154

Communications Planning for the Rest of 2020

Kivi's Nonprofit Communications Blog

Did 2020 just chew up your communications plan and spit it out? Or did you even have a concrete plan to begin with? Lots of nonprofits had to either throw their plan out once the pandemic hit or they have been winging it for as long as they can remember anyway.

Plan 145

How marketing automation helps nonprofits raise more major gifts, planned gifts and mid-level gifts at lower cost

iMarketSmart

In this post you’ll learn how marketing automation can take tedious tasks off your plate while supporting your major gift, planned gift, and mid-level fundraising efforts. . Or would you have a strategic follow-up plan in place? And would that follow-up plan be effective?

This July: Comms Planning, Professional Development, Rapid Response Protocols (and a Huge Discount on It All)

Kivi's Nonprofit Communications Blog

July 8: Communications Planning That Works Master Class with Kivi Leroux Miller. Three-Hour Workshop] Get both the concepts and the tools you need to lead meaningful and effective communications planning. Here’s what’s happening this month at Nonprofit Marketing Guide….

July 188

Nonprofit Communications Planning for 2021 Master Class [NEW]

Kivi's Nonprofit Communications Blog

Nonprofits have lots of programmatic, fundraising, and marketing goals that are really just wishes – because there’s no solid strategic communications plan in place to make them a reality. We’ll show you how during our next Master Class on communications planning.

Class 153

3 Tips for Planning Eco-Friendly Events

Nonprofit Marketing Insights by GlobalOwls

3 Tips for Planning Eco-Friendly Events. Are you planning to plan an event, but want to be eco-conscious about it? From the backyard barbecue to a birthday bash, most people are happy to find an excuse to plan an event.

Plan 52

Sonia Torres Appointed as Mission Minded’s Director of Strategic Planning

Mission Minded

Learn how this new role will help our clients develop and lead inspired and actionable plans that put their mission and stakeholders at the center. The post Sonia Torres Appointed as Mission Minded’s Director of Strategic Planning appeared first on Mission Minded.

5 questions to ask your planned giving marketing vendor

iMarketSmart

How many highly qualified planned giving leads did you generate for my nonprofit last year? The post 5 questions to ask your planned giving marketing vendor appeared first on MarketSmart | . Fundraising Planned Giving best practices for planned giving Lead generation for planned giving nonprofit marketing planned giving acquisition planned giving programs for nonprofits

Vendor 144

Your planned giving offers need to change

iMarketSmart

Related Posts. >> 9 content offers that work well to generate planned giving leads. >> The Ultimate Planned Gift Marketing Strategy (4 simple steps). >> How to Generate More Planned Gifts with Less Money and Reduced Resources. Recommendations from blogs we follow. >> Fundraising Best Practice Series: Volume 9, Planned Gift Prospecting. >> Raise more money – Talk about the Need, not yourself. It can’t only be about death and taxes.

Plan 136

How to Project Your Planned Gift Potential

iMarketSmart

“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.”. The presenter continued, “If it weren’t for their efforts to cultivate planned giving donors 15 years ago, we wouldn’t be as financially stable as we are today.

Plan 130

Objectives for Your Nonprofit Communications Plan

Kivi's Nonprofit Communications Blog

Today let’s talk about the types of objectives you should have in your communications plan. Join me for Communications Planning that Works: Getting Your Goals, Strategies, Objectives, and Tactics Right in 2019, a brand-new two-part webinar series in January. The post Objectives for Your Nonprofit Communications Plan appeared first on Kivi's Nonprofit Communications Blog.

Proof that planned gifts increase annual giving revenue

iMarketSmart

What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. Recommendations. >> 7 Simple Lessons to Remember from Dr. Russell James About Planned Gift Marketing. >> Words That Work: Phrases that Encourage Planned Giving. The post Proof that planned gifts increase annual giving revenue appeared first on MarketSmart | . We really need to thank our lucky stars for Dr. Russell James!

Plan 133

The single worst way to evaluate your planned giving program

iMarketSmart

Recently someone told me that their current planned giving marketing efforts were not working. “Because there’s been a drop in our planned giving revenue over the past couple of years,” she replied. So she was evaluating the success of her current planned giving marketing efforts based on a recent drop in planned giving revenues even though many of the recent gifts were surely the result of donor decisions made years earlier (and perhaps even decades earlier).

Sonia Torres Appointed as Mission Minded’s Director of Srategic Planning

Mission Minded

Learn how this new role will help our clients develop and lead inspired and actionable plans that put their mission and stakeholders at the center. The post Sonia Torres Appointed as Mission Minded’s Director of Srategic Planning appeared first on Mission Minded.

Building awareness for planned giving is easier and less expensive than ever

iMarketSmart

Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. By using Google’s pay-per-click advertising system you can ensure that the ads they will see (whether they want them or not) are sure to promote your planned giving opportunities (instead of a random ad for a new car or refrigerator). The single worst way to evaluate your planned giving marketing program.

Plan 100

Are mobile devices impacting your planned giving marketing plans?

iMarketSmart

I reviewed a few and gathered the Google Analytics data from a total of 2,066 planned giving site visitors in the past two months. That means that we drive a lot of folks to their planned giving websites using digital marketing (such as emails). Communication marketing Mobile marketing Multi-channel marketing New Technology Planned Giving Planned giving Planned Giving Marketing Uncategorized mobile online marketing

Plan 148

Week of Freebies, Day 2: The Nonprofit Editorial Planning Starter Kit

Kivi's Nonprofit Communications Blog

Today we share a new resource that has some of our best planning worksheets and tips on editorial planning all in one place. We’ll show you how to get started with editorial planning and the steps you should take and things to consider before building your editorial calendar.

Plan 191

The Why and How of Your Next Strategic Plan

Mission Minded

Strategic planning is the process—and result—of focusing the intelligence of your staff and leadership on making your organization’s optimal future a reality. The post The Why and How of Your Next Strategic Plan appeared first on Mission Minded.

Plan 80

Your Simple 5-Point Plan for Giving Tuesday on November 30 #GivingTuesday

J Campbell Social Marketing

Get a plan and a blueprint for your Giving Tuesday and/or year-end digital fundraising campaign! . Watch the video below and check out the blog post below for nonprofit examples: Here is a 5-point plan for celebrating the spirit and the intention of Giving Tuesday: 1.

Want more planned gifts? Focus on why not how

iMarketSmart

There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. Here’s the problem with this is: Planned gift websites don’t get much traffic (rendering them relatively useless). So, absent a solid cultivation marketing plan devised to drive traffic to your PG pages, you won’t yield much in terms of a return on your investment. Check out our free webinar: How to Achieve Planned Giving Success Online.

Plan 130

How to Know if Your Organization is Ready to Embark on a Post-Pandemic Strategic Plan

Mission Minded

Hear what organization leaders who are kicking off strategic planning initiatives right now, are telling us about how they knew it was time. . The post How to Know if Your Organization is Ready to Embark on a Post-Pandemic Strategic Plan appeared first on Mission Minded.

Plan 74

How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign.

Your 5-Point Plan for #GivingTuesdayNow May 5

J Campbell Social Marketing

Here is a 5-point plan for celebrating the giving spirit of #GivingTuesdayNow: 1. You don’t have to have a huge, comprehensive marketing plan to participate in #GivingTuesdayNow! .

May 146

The 3 types of planned giving prospects

iMarketSmart

requests for information as they update their plans. Recorded Webinar – Inside The Mind Of The Planned Giving Donor. 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects. How to Get All of Your Planned Giving Marketing Questions Answered for FREE. The Problem with Too Many Planned Giving Leads. The post The 3 types of planned giving prospects appeared first on MarketSmart |.

A 90-Day Plan to Revamp Your Social Media Strategy

Kivi's Nonprofit Communications Blog

Is it finally time to get a grip on your social media strategy? If yes, Julia Campbell has some great advice for you on how to do just that, and get it all done in three months.

Your Next Digital Campaign: How to Plan

Mission Minded

The post Your Next Digital Campaign: How to Plan appeared first on Mission Minded. Whether you’re a nonprofit trying to attract donors or a school seeking to reach prospective families, a digital campaign must have a thoughtful, brand-centered strategy in order to succeed.

8 posts that will help you develop a solid planned gift marketing strategy

iMarketSmart

Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take. Share this post: The post 8 posts that will help you develop a solid planned gift marketing strategy appeared first on MarketSmart |. Here’s a sort of “Greatest Hits” list.

Plan 158

What Goes into a Nonprofit Marketing and Communications Plan or Strategy?

Kivi's Nonprofit Communications Blog

Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? When we talk about communications plans , we are most often referring to two documents, the Big Picture Communications Timeline and the Editorial Calendar. Here’s a one-page Strategic Communications Plan Outline that we recommend. This is your day-to-day working plan. Nonprofit Marketing Plans and Strategies

Your Simple 5-Point Plan for Giving Tuesday on December 1 #GivingTuesday

J Campbell Social Marketing

Here is a 5-point plan for celebrating the spirit and the intention of Giving Tuesday: 1. You don’t have to have a huge, comprehensive marketing plan to participate in Giving Tuesday! .

The Importance of Having a Thank You Plan

Ann Green

Something that should help is having a thank you plan. Creating a thank you plan will help you stay focused on gratitude all year round. . Here’s what you need to include in your thank you plan. Plan to make a good first impression with your thank you landing page.

Plan 85

Kick 2021 Off with a Bang: 25% Off Annual All-Access Pass, Communications Planning Workshop and 2021 Trends

Kivi's Nonprofit Communications Blog

January 21: Communications Planning for 2021 Master Class with Kivi Leroux Miller. Three-Hour Workshop] Join us for this Master Class and create an effective communications plan for your organization. Here’s what’s happening this month at Nonprofit Marketing Guide….

Trends 206

What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?

iMarketSmart

I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. I think this is a much better, strategic offer than a crusty old estate planning seminar. Recommendations. >> 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects. >> Visual Planned Giving eBook: An Introduction to the Law & Taxation of Charitable Gift Planning by Dr. Russell James J.D.,