Expert insights. Personalized for you.
80 20 rule for planned giving. And, years from now, someone else will probably get the credit for your hard work and smart strategic planning. Even if the seeds you plant and have already planted might not benefit the organization you serve for 10 to 20 years (or more)… and even if you won’t get the credit for a good bit of your hard work… you and me… we love planned giving! Here’s why: We know that the 80 / 20 rule applies to planned giving. MORE
Today let’s talk about the types of objectives you should have in your communications plan. Join me for Communications Planning that Works: Getting Your Goals, Strategies, Objectives, and Tactics Right in 2019, a brand-new two-part webinar series in January. The post Objectives for Your Nonprofit Communications Plan appeared first on Kivi's Nonprofit Communications Blog. MORE
“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.”. The presenter continued, “If it weren’t for their efforts to cultivate planned giving donors 15 years ago, we wouldn’t be as financially stable as we are today. MORE
Did your plan address only part of your workload? The plan needs to acknowledge all of that work, because if it doesn’t, you’ll end up ignoring it for “when you have more time” which is never. Was the plan too aspirational? Here’s to a better plan! MORE
In this post you’ll learn how marketing automation can take tedious tasks off your plate while supporting your major gift, planned gift, and mid-level fundraising efforts. . Or would you have a strategic follow-up plan in place? And would that follow-up plan be effective? MORE
January 21: Communications Planning for 2021 Master Class with Kivi Leroux Miller. Three-Hour Workshop] Join us for this Master Class and create an effective communications plan for your organization. Here’s what’s happening this month at Nonprofit Marketing Guide…. MORE
The Nonprofit Communications Strategic Planning Card Deck fits the bill. ” “Great idea of using cards to set up a plan” “Love the card deck.” Nonprofit Marketing Plans and Strategies MORE
Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign. MORE
Hear what organization leaders who are kicking off strategic planning initiatives right now, are telling us about how they knew it was time. . The post How to Know if Your Organization is Ready to Embark on a Post-Pandemic Strategic Plan appeared first on Mission Minded. MORE
Today we’re going to find your Communications Effectiveness Level and design a training plan for you based on that. Get the free customized training plan that comes with our Free Membership. Get Your Training Plan. Welcome back to our Week of Freebies! MORE
How many highly qualified planned giving leads did you generate for my nonprofit last year? The post 5 questions to ask your planned giving marketing vendor appeared first on MarketSmart | . Fundraising Planned Giving best practices for planned giving Lead generation for planned giving nonprofit marketing planned giving acquisition planned giving programs for nonprofits MORE
Writing a Nonprofit Business Plan in 10 Steps. Take the time and write a Business Plan that covers your organisation’s essentials. A business plan is a great starting point for a rising organization. To make your plan effective, you need to pick your audience. . MORE
Before we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first. The post 7 major principles for major gift fundraising (including planned gifts) appeared first on MarketSmart | . In the United States, 72% of gifts come from individuals and wealthy individuals are responsible for most of those gifts. MORE
Today we share a new resource that has some of our best planning worksheets and tips on editorial planning all in one place. We’ll show you how to get started with editorial planning and the steps you should take and things to consider before building your editorial calendar. MORE
I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. I think this is a much better, strategic offer than a crusty old estate planning seminar. Recommendations. >> 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects. >> Visual Planned Giving eBook: An Introduction to the Law & Taxation of Charitable Gift Planning by Dr. Russell James J.D., MORE
When you talk about creating a “communications plan” or a “marketing plan,” you are actually talking about creating one of five different documents that have different purposes. Quick and Dirty Marketing Plan. Nonprofit Marketing Plans and Strategies MORE
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. MORE
Planned Giving is a steadily growing area of focus for nonprofit fundraisers. With such a large group of potential donors waiting to be engaged, more and more nonprofits are devoting time and resources to Planned Giving programs. In the realm of Planned Giving, as is the case for any type of fundraising, you rarely get what you don’t ask for. Asking someone to consider Planned Giving, however, is a more sensitive and complicated task than others. MORE
Nonprofits have lots of programmatic, fundraising, and marketing goals that are really just wishes – because there’s no solid strategic communications plan in place to make them a reality. We’ll show you how during our next Master Class on communications planning. MORE
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. MORE
Here is a 5-point plan for celebrating the giving spirit of #GivingTuesdayNow: 1. You don’t have to have a huge, comprehensive marketing plan to participate in #GivingTuesdayNow! . MORE
Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take. Share this post: The post 8 posts that will help you develop a solid planned gift marketing strategy appeared first on MarketSmart |. Here’s a sort of “Greatest Hits” list. MORE
Did 2020 just chew up your communications plan and spit it out? Or did you even have a concrete plan to begin with? Lots of nonprofits had to either throw their plan out once the pandemic hit or they have been winging it for as long as they can remember anyway. MORE
You know you need a fundraising plan, but if you’re like most, you don’t know where to start. . Although planning can seem overwhelming, it’s not really a difficult process, yet it makes all the difference in the world in the success you will enjoy in raising big money. Let me make it simple for you and share the 9 steps to creating a powerful fundraising plan. Create a plan of action. Work the plan. Take action on your plan. MORE
Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. And it turns out that promoting Planned Giving doesn’t hurt your relationships with donors who give through annual appeals. Tony Martignetti. MORE
I was talking to a fundraiser and he said, “We’ve got this cool system that includes pre-written estate planning e-newsletters I can send to my list whenever I want.” Folks, just because someone signed up to run a 5k, get email updates, or even if they donated, it doesn’t mean they also wanted to get your snazzy, jargon-laden planned giving e-newsletter every month. Wiz-bang tech? MORE
Something that should help is having a thank you plan. Creating a thank you plan will help you stay focused on gratitude all year round. . Here’s what you need to include in your thank you plan. Plan to make a good first impression with your thank you landing page. MORE
Recently someone told me that their current planned giving marketing efforts were not working. “Because there’s been a drop in our planned giving revenue over the past couple of years,” she replied. So she was evaluating the success of her current planned giving marketing efforts based on a recent drop in planned giving revenues even though many of the recent gifts were surely the result of donor decisions made years earlier (and perhaps even decades earlier). MORE
requests for information as they update their plans. Recorded Webinar – Inside The Mind Of The Planned Giving Donor. 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects. How to Get All of Your Planned Giving Marketing Questions Answered for FREE. The Problem with Too Many Planned Giving Leads. The post The 3 types of planned giving prospects appeared first on MarketSmart |. MORE
As Kristina and I were planning out our fall training schedule and editorial calendar, we moved everything important off of the week of November 2 – 6, 2020. What plans do you have for Election Week? Nonprofit Editorial Calendars election planning schedule MORE
How to Plan Your 2021 Social Media Marketing Calendar from Julia Campbell. The post How to Plan Your 2021 Social Media Marketing Calendar appeared first on marketing for the modern nonprofit. Sign up for the free Nonprofit Marketing Summit to see this session live! MORE
Is it finally time to get a grip on your social media strategy? If yes, Julia Campbell has some great advice for you on how to do just that, and get it all done in three months. MORE
What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. Recommendations. >> 7 Simple Lessons to Remember from Dr. Russell James About Planned Gift Marketing. >> Words That Work: Phrases that Encourage Planned Giving. The post Proof that planned gifts increase annual giving revenue appeared first on MarketSmart | . We really need to thank our lucky stars for Dr. Russell James! MORE
Related Posts. >> 9 content offers that work well to generate planned giving leads. >> The Ultimate Planned Gift Marketing Strategy (4 simple steps). >> How to Generate More Planned Gifts with Less Money and Reduced Resources. Recommendations from blogs we follow. >> Fundraising Best Practice Series: Volume 9, Planned Gift Prospecting. >> Raise more money – Talk about the Need, not yourself. It can’t only be about death and taxes. MORE
Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. By using Google’s pay-per-click advertising system you can ensure that the ads they will see (whether they want them or not) are sure to promote your planned giving opportunities (instead of a random ad for a new car or refrigerator). The single worst way to evaluate your planned giving marketing program. MORE
Whether you are just starting your nonprofit communications journey or have been at this a while, we have a plan for you. Just take a quick 2-question quiz and you will be given a training plan based on your level of expertise. Your full plan will have even more actionable steps. MORE
But at the stage of creating a marketing plan, there can be many difficulties since ordinary people united by a “let’s save the world” idea have to work on this issue. What Do You Need to Write in Your Marketing Plan? Start Working on Content Plan. MORE
Here, he shares the basics of creating an effective nonprofit fundraising plan. Uncharted Waters: A nonprofit fundraising plan that gets results. Fundraising plans do the same. And a fundraising plan will provide realistic goals that are both achievable and aspirational. MORE
A majority of nonprofits said they did more communications planning (63%) and that the level of internal collaboration on the communications workload went up (57%) as a result of the pandemic. MORE
Strategic planning is the process—and result—of focusing the intelligence of your staff and leadership on making your organization’s optimal future a reality. The post The Why and How of Your Next Strategic Plan appeared first on Mission Minded. MORE
If you aren’t regularly using your vacation time, make a plan now! By making a decision now, even if it’s just within a timeframe like “June,” you can plan for it, so you aren’t leaving anyone in a lurch. MORE
There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. Here’s the problem with this is: Planned gift websites don’t get much traffic (rendering them relatively useless). So, absent a solid cultivation marketing plan devised to drive traffic to your PG pages, you won’t yield much in terms of a return on your investment. Check out our free webinar: How to Achieve Planned Giving Success Online. MORE
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? When we talk about communications plans , we are most often referring to two documents, the Big Picture Communications Timeline and the Editorial Calendar. Here’s a one-page Strategic Communications Plan Outline that we recommend. This is your day-to-day working plan. Nonprofit Marketing Plans and Strategies MORE
I reviewed a few and gathered the Google Analytics data from a total of 2,066 planned giving site visitors in the past two months. That means that we drive a lot of folks to their planned giving websites using digital marketing (such as emails). Communication marketing Mobile marketing Multi-channel marketing New Technology Planned Giving Planned giving Planned Giving Marketing Uncategorized mobile online marketing MORE
Plan Related Topics Kivi's Nonprofit Communications Blog
JUNE 2, 2021
When you talk about creating a “communications plan” or a “marketing plan,” you are actually talking about creating one of five different documents that have different purposes. Quick and Dirty Marketing Plan. Nonprofit Marketing Plans and Strategies
Kivi's Nonprofit Communications Blog
OCTOBER 15, 2020
Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. And it turns out that promoting Planned Giving doesn’t hurt your relationships with donors who give through annual appeals. Tony Martignetti.
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Kivi's Nonprofit Communications Blog
JANUARY 19, 2021
A majority of nonprofits said they did more communications planning (63%) and that the level of internal collaboration on the communications workload went up (57%) as a result of the pandemic.
Kivi's Nonprofit Communications Blog
OCTOBER 7, 2020
As Kristina and I were planning out our fall training schedule and editorial calendar, we moved everything important off of the week of November 2 – 6, 2020. What plans do you have for Election Week? Nonprofit Editorial Calendars election planning schedule
Kivi's Nonprofit Communications Blog
DECEMBER 22, 2020
The Nonprofit Communications Strategic Planning Card Deck fits the bill. ” “Great idea of using cards to set up a plan” “Love the card deck.” Nonprofit Marketing Plans and Strategies
iMarketSmart
JUNE 4, 2021
In this post you’ll learn how marketing automation can take tedious tasks off your plate while supporting your major gift, planned gift, and mid-level fundraising efforts. . Or would you have a strategic follow-up plan in place? And would that follow-up plan be effective?
Kivi's Nonprofit Communications Blog
JANUARY 21, 2021
If you aren’t regularly using your vacation time, make a plan now! By making a decision now, even if it’s just within a timeframe like “June,” you can plan for it, so you aren’t leaving anyone in a lurch.
Kivi's Nonprofit Communications Blog
MAY 5, 2021
Whether you are just starting your nonprofit communications journey or have been at this a while, we have a plan for you. Just take a quick 2-question quiz and you will be given a training plan based on your level of expertise. Your full plan will have even more actionable steps.
EveryAction
JULY 18, 2018
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful.
Kivi's Nonprofit Communications Blog
JUNE 17, 2020
Did 2020 just chew up your communications plan and spit it out? Or did you even have a concrete plan to begin with? Lots of nonprofits had to either throw their plan out once the pandemic hit or they have been winging it for as long as they can remember anyway.
Kivi's Nonprofit Communications Blog
JANUARY 13, 2021
Nonprofits have lots of programmatic, fundraising, and marketing goals that are really just wishes – because there’s no solid strategic communications plan in place to make them a reality. We’ll show you how during our next Master Class on communications planning.
Kivi's Nonprofit Communications Blog
DECEMBER 6, 2018
Today let’s talk about the types of objectives you should have in your communications plan. Join me for Communications Planning that Works: Getting Your Goals, Strategies, Objectives, and Tactics Right in 2019, a brand-new two-part webinar series in January. The post Objectives for Your Nonprofit Communications Plan appeared first on Kivi's Nonprofit Communications Blog.
J Campbell Social Marketing
FEBRUARY 24, 2021
How to Plan Your 2021 Social Media Marketing Calendar from Julia Campbell. The post How to Plan Your 2021 Social Media Marketing Calendar appeared first on marketing for the modern nonprofit. Sign up for the free Nonprofit Marketing Summit to see this session live!
Kivi's Nonprofit Communications Blog
MAY 6, 2020
Is it finally time to get a grip on your social media strategy? If yes, Julia Campbell has some great advice for you on how to do just that, and get it all done in three months.
iMarketSmart
FEBRUARY 1, 2017
How many highly qualified planned giving leads did you generate for my nonprofit last year? The post 5 questions to ask your planned giving marketing vendor appeared first on MarketSmart | . Fundraising Planned Giving best practices for planned giving Lead generation for planned giving nonprofit marketing planned giving acquisition planned giving programs for nonprofits
iMarketSmart
SEPTEMBER 25, 2015
Related Posts. >> 9 content offers that work well to generate planned giving leads. >> The Ultimate Planned Gift Marketing Strategy (4 simple steps). >> How to Generate More Planned Gifts with Less Money and Reduced Resources. Recommendations from blogs we follow. >> Fundraising Best Practice Series: Volume 9, Planned Gift Prospecting. >> Raise more money – Talk about the Need, not yourself. It can’t only be about death and taxes.
Nonprofit Marketing Insights by GlobalOwls
JUNE 22, 2021
Writing a Nonprofit Business Plan in 10 Steps. Take the time and write a Business Plan that covers your organisation’s essentials. A business plan is a great starting point for a rising organization. To make your plan effective, you need to pick your audience. .
Fundraising Coach
JUNE 15, 2021
Here, he shares the basics of creating an effective nonprofit fundraising plan. Uncharted Waters: A nonprofit fundraising plan that gets results. Fundraising plans do the same. And a fundraising plan will provide realistic goals that are both achievable and aspirational.
iMarketSmart
JANUARY 29, 2020
“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.”. The presenter continued, “If it weren’t for their efforts to cultivate planned giving donors 15 years ago, we wouldn’t be as financially stable as we are today.
Kivi's Nonprofit Communications Blog
MAY 21, 2019
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? When we talk about communications plans , we are most often referring to two documents, the Big Picture Communications Timeline and the Editorial Calendar. Here’s a one-page Strategic Communications Plan Outline that we recommend. This is your day-to-day working plan. Nonprofit Marketing Plans and Strategies
iMarketSmart
MAY 9, 2016
What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. Recommendations. >> 7 Simple Lessons to Remember from Dr. Russell James About Planned Gift Marketing. >> Words That Work: Phrases that Encourage Planned Giving. The post Proof that planned gifts increase annual giving revenue appeared first on MarketSmart | . We really need to thank our lucky stars for Dr. Russell James!
iMarketSmart
MARCH 10, 2017
Recently someone told me that their current planned giving marketing efforts were not working. “Because there’s been a drop in our planned giving revenue over the past couple of years,” she replied. So she was evaluating the success of her current planned giving marketing efforts based on a recent drop in planned giving revenues even though many of the recent gifts were surely the result of donor decisions made years earlier (and perhaps even decades earlier).
iMarketSmart
JANUARY 12, 2018
Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. By using Google’s pay-per-click advertising system you can ensure that the ads they will see (whether they want them or not) are sure to promote your planned giving opportunities (instead of a random ad for a new car or refrigerator). The single worst way to evaluate your planned giving marketing program.
iMarketSmart
DECEMBER 3, 2012
I reviewed a few and gathered the Google Analytics data from a total of 2,066 planned giving site visitors in the past two months. That means that we drive a lot of folks to their planned giving websites using digital marketing (such as emails). Communication marketing Mobile marketing Multi-channel marketing New Technology Planned Giving Planned giving Planned Giving Marketing Uncategorized mobile online marketing
Kivi's Nonprofit Communications Blog
DECEMBER 29, 2020
Today we share a new resource that has some of our best planning worksheets and tips on editorial planning all in one place. We’ll show you how to get started with editorial planning and the steps you should take and things to consider before building your editorial calendar.
iMarketSmart
NOVEMBER 16, 2016
There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. Here’s the problem with this is: Planned gift websites don’t get much traffic (rendering them relatively useless). So, absent a solid cultivation marketing plan devised to drive traffic to your PG pages, you won’t yield much in terms of a return on your investment. Check out our free webinar: How to Achieve Planned Giving Success Online.
Mission Minded
JUNE 14, 2021
Hear what organization leaders who are kicking off strategic planning initiatives right now, are telling us about how they knew it was time. . The post How to Know if Your Organization is Ready to Embark on a Post-Pandemic Strategic Plan appeared first on Mission Minded.
J Campbell Social Marketing
APRIL 16, 2020
Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign.
iMarketSmart
JULY 15, 2015
requests for information as they update their plans. Recorded Webinar – Inside The Mind Of The Planned Giving Donor. 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects. How to Get All of Your Planned Giving Marketing Questions Answered for FREE. The Problem with Too Many Planned Giving Leads. The post The 3 types of planned giving prospects appeared first on MarketSmart |.
J Campbell Social Marketing
MAY 5, 2020
Here is a 5-point plan for celebrating the giving spirit of #GivingTuesdayNow: 1. You don’t have to have a huge, comprehensive marketing plan to participate in #GivingTuesdayNow! .
iMarketSmart
AUGUST 17, 2015
Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take. Share this post: The post 8 posts that will help you develop a solid planned gift marketing strategy appeared first on MarketSmart |. Here’s a sort of “Greatest Hits” list.
Ann Green
JULY 28, 2020
Something that should help is having a thank you plan. Creating a thank you plan will help you stay focused on gratitude all year round. . Here’s what you need to include in your thank you plan. Plan to make a good first impression with your thank you landing page.
Kivi's Nonprofit Communications Blog
DECEMBER 26, 2019
Today we’re going to find your Communications Effectiveness Level and design a training plan for you based on that. Get the free customized training plan that comes with our Free Membership. Get Your Training Plan. Welcome back to our Week of Freebies!
Get Fully Funded
APRIL 12, 2012
You know you need a fundraising plan, but if you’re like most, you don’t know where to start. . Although planning can seem overwhelming, it’s not really a difficult process, yet it makes all the difference in the world in the success you will enjoy in raising big money. Let me make it simple for you and share the 9 steps to creating a powerful fundraising plan. Create a plan of action. Work the plan. Take action on your plan.
Mission Minded
SEPTEMBER 23, 2020
Strategic planning is the process—and result—of focusing the intelligence of your staff and leadership on making your organization’s optimal future a reality. The post The Why and How of Your Next Strategic Plan appeared first on Mission Minded.
NonProfit Hub
FEBRUARY 4, 2021
But at the stage of creating a marketing plan, there can be many difficulties since ordinary people united by a “let’s save the world” idea have to work on this issue. What Do You Need to Write in Your Marketing Plan? Start Working on Content Plan.
iMarketSmart
APRIL 1, 2016
I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. I think this is a much better, strategic offer than a crusty old estate planning seminar. Recommendations. >> 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects. >> Visual Planned Giving eBook: An Introduction to the Law & Taxation of Charitable Gift Planning by Dr. Russell James J.D.,
iMarketSmart
DECEMBER 4, 2015
Before we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first. The post 7 major principles for major gift fundraising (including planned gifts) appeared first on MarketSmart | . In the United States, 72% of gifts come from individuals and wealthy individuals are responsible for most of those gifts.
Kivi's Nonprofit Communications Blog
JANUARY 6, 2021
January 21: Communications Planning for 2021 Master Class with Kivi Leroux Miller. Three-Hour Workshop] Join us for this Master Class and create an effective communications plan for your organization. Here’s what’s happening this month at Nonprofit Marketing Guide….
EveryAction
JANUARY 4, 2016
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful.
EveryAction
MAY 21, 2018
Planned Giving is a steadily growing area of focus for nonprofit fundraisers. With such a large group of potential donors waiting to be engaged, more and more nonprofits are devoting time and resources to Planned Giving programs. In the realm of Planned Giving, as is the case for any type of fundraising, you rarely get what you don’t ask for. Asking someone to consider Planned Giving, however, is a more sensitive and complicated task than others.
iMarketSmart
APRIL 22, 2013
80 20 rule for planned giving. And, years from now, someone else will probably get the credit for your hard work and smart strategic planning. Even if the seeds you plant and have already planted might not benefit the organization you serve for 10 to 20 years (or more)… and even if you won’t get the credit for a good bit of your hard work… you and me… we love planned giving! Here’s why: We know that the 80 / 20 rule applies to planned giving.
iMarketSmart
JUNE 29, 2018
I was talking to a fundraiser and he said, “We’ve got this cool system that includes pre-written estate planning e-newsletters I can send to my list whenever I want.” Folks, just because someone signed up to run a 5k, get email updates, or even if they donated, it doesn’t mean they also wanted to get your snazzy, jargon-laden planned giving e-newsletter every month. Wiz-bang tech?
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