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Today let’s talk about the types of objectives you should have in your communications plan. Join me for Communications Planning that Works: Getting Your Goals, Strategies, Objectives, and Tactics Right in 2019, a brand-new two-part webinar series in January. The post Objectives for Your Nonprofit Communications Plan appeared first on Kivi's Nonprofit Communications Blog. MORE
“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.”. The presenter continued, “If it weren’t for their efforts to cultivate planned giving donors 15 years ago, we wouldn’t be as financially stable as we are today. MORE
The post Your Next Digital Campaign: How to Plan appeared first on Mission Minded. Whether you’re a nonprofit trying to attract donors or a school seeking to reach prospective families, a digital campaign must have a thoughtful, brand-centered strategy in order to succeed. MORE
Did your plan address only part of your workload? The plan needs to acknowledge all of that work, because if it doesn’t, you’ll end up ignoring it for “when you have more time” which is never. Was the plan too aspirational? Here’s to a better plan! MORE
In this post you’ll learn how marketing automation can take tedious tasks off your plate while supporting your major gift, planned gift, and mid-level fundraising efforts. . Or would you have a strategic follow-up plan in place? And would that follow-up plan be effective? MORE
January 21: Communications Planning for 2021 Master Class with Kivi Leroux Miller. Three-Hour Workshop] Join us for this Master Class and create an effective communications plan for your organization. Here’s what’s happening this month at Nonprofit Marketing Guide…. MORE
The Nonprofit Communications Strategic Planning Card Deck fits the bill. ” “Great idea of using cards to set up a plan” “Love the card deck.” Nonprofit Marketing Plans and Strategies MORE
This is why having a thank you plan is crucial. A thank you plan will help you stay focused on gratitude all year round. Here’s what you need to include in your thank you plan. Plan to make a good first impression with your thank you landing page. MORE
To learn more about creating your response plan, join us for this Thursday’s budget-friendly webinar Rapid Response Protocol: How to React Quickly to a Crisis, Current Event, or Catastrophe with nonprofit PR experts Antionette Kerr and Peter Panepento. MORE
3 Tips for Planning Eco-Friendly Events. Are you planning to plan an event, but want to be eco-conscious about it? From the backyard barbecue to a birthday bash, most people are happy to find an excuse to plan an event. MORE
I like to plan ahead, both professionally and in my personal life. Speaking of planning ahead, now is a good time to start planning your year-end fundraising campaign. Also, our current state of uncertainty makes it more important to plan ahead. Do you have a plan? MORE
Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign. MORE
July 8: Communications Planning That Works Master Class with Kivi Leroux Miller. Three-Hour Workshop] Get both the concepts and the tools you need to lead meaningful and effective communications planning. Here’s what’s happening this month at Nonprofit Marketing Guide…. MORE
Hear what organization leaders who are kicking off strategic planning initiatives right now, are telling us about how they knew it was time. . The post How to Know if Your Organization is Ready to Embark on a Post-Pandemic Strategic Plan appeared first on Mission Minded. MORE
How many highly qualified planned giving leads did you generate for my nonprofit last year? The post 5 questions to ask your planned giving marketing vendor appeared first on MarketSmart | . Fundraising Planned Giving best practices for planned giving Lead generation for planned giving nonprofit marketing planned giving acquisition planned giving programs for nonprofits MORE
Today we share a new resource that has some of our best planning worksheets and tips on editorial planning all in one place. We’ll show you how to get started with editorial planning and the steps you should take and things to consider before building your editorial calendar. MORE
I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. I think this is a much better, strategic offer than a crusty old estate planning seminar. Recommendations. >> 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects. >> Visual Planned Giving eBook: An Introduction to the Law & Taxation of Charitable Gift Planning by Dr. Russell James J.D., MORE
When you talk about creating a “communications plan” or a “marketing plan,” you are actually talking about creating one of five different documents that have different purposes. Quick and Dirty Marketing Plan. Nonprofit Marketing Plans and Strategies MORE
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. MORE
Nonprofits have lots of programmatic, fundraising, and marketing goals that are really just wishes – because there’s no solid strategic communications plan in place to make them a reality. We’ll show you how during our next Master Class on communications planning. MORE
Get a plan and a blueprint for your Giving Tuesday and/or year-end digital fundraising campaign! . Watch the video below and check out the blog post below for nonprofit examples: Here is a 5-point plan for celebrating the spirit and the intention of Giving Tuesday: 1. MORE
Here is a 5-point plan for celebrating the giving spirit of #GivingTuesdayNow: 1. You don’t have to have a huge, comprehensive marketing plan to participate in #GivingTuesdayNow! . MORE
Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take. Share this post: The post 8 posts that will help you develop a solid planned gift marketing strategy appeared first on MarketSmart |. Here’s a sort of “Greatest Hits” list. MORE
Did 2020 just chew up your communications plan and spit it out? Or did you even have a concrete plan to begin with? Lots of nonprofits had to either throw their plan out once the pandemic hit or they have been winging it for as long as they can remember anyway. MORE
Here is a 5-point plan for celebrating the spirit and the intention of Giving Tuesday: 1. You don’t have to have a huge, comprehensive marketing plan to participate in Giving Tuesday! . MORE
Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. And it turns out that promoting Planned Giving doesn’t hurt your relationships with donors who give through annual appeals. Tony Martignetti. MORE
Something that should help is having a thank you plan. Creating a thank you plan will help you stay focused on gratitude all year round. . Here’s what you need to include in your thank you plan. Plan to make a good first impression with your thank you landing page. MORE
Recently someone told me that their current planned giving marketing efforts were not working. “Because there’s been a drop in our planned giving revenue over the past couple of years,” she replied. So she was evaluating the success of her current planned giving marketing efforts based on a recent drop in planned giving revenues even though many of the recent gifts were surely the result of donor decisions made years earlier (and perhaps even decades earlier). MORE
requests for information as they update their plans. Recorded Webinar – Inside The Mind Of The Planned Giving Donor. 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects. How to Get All of Your Planned Giving Marketing Questions Answered for FREE. The Problem with Too Many Planned Giving Leads. The post The 3 types of planned giving prospects appeared first on MarketSmart |. MORE
As Kristina and I were planning out our fall training schedule and editorial calendar, we moved everything important off of the week of November 2 – 6, 2020. What plans do you have for Election Week? Nonprofit Editorial Calendars election planning schedule MORE
How to Plan Your 2021 Social Media Marketing Calendar from Julia Campbell. The post How to Plan Your 2021 Social Media Marketing Calendar appeared first on marketing for the modern nonprofit. Sign up for the free Nonprofit Marketing Summit to see this session live! MORE
What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. Recommendations. >> 7 Simple Lessons to Remember from Dr. Russell James About Planned Gift Marketing. >> Words That Work: Phrases that Encourage Planned Giving. The post Proof that planned gifts increase annual giving revenue appeared first on MarketSmart | . We really need to thank our lucky stars for Dr. Russell James! MORE
Is it finally time to get a grip on your social media strategy? If yes, Julia Campbell has some great advice for you on how to do just that, and get it all done in three months. MORE
Related Posts. >> 9 content offers that work well to generate planned giving leads. >> The Ultimate Planned Gift Marketing Strategy (4 simple steps). >> How to Generate More Planned Gifts with Less Money and Reduced Resources. Recommendations from blogs we follow. >> Fundraising Best Practice Series: Volume 9, Planned Gift Prospecting. >> Raise more money – Talk about the Need, not yourself. It can’t only be about death and taxes. MORE
Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. By using Google’s pay-per-click advertising system you can ensure that the ads they will see (whether they want them or not) are sure to promote your planned giving opportunities (instead of a random ad for a new car or refrigerator). The single worst way to evaluate your planned giving marketing program. MORE
Learn how this new role will help our clients develop and lead inspired and actionable plans that put their mission and stakeholders at the center. The post Sonia Torres Appointed as Mission Minded’s Director of Srategic Planning appeared first on Mission Minded. MORE
Whether you are just starting your nonprofit communications journey or have been at this a while, we have a plan for you. Just take a quick 2-question quiz and you will be given a training plan based on your level of expertise. Your full plan will have even more actionable steps. MORE
A majority of nonprofits said they did more communications planning (63%) and that the level of internal collaboration on the communications workload went up (57%) as a result of the pandemic. MORE
Strategic planning is the process—and result—of focusing the intelligence of your staff and leadership on making your organization’s optimal future a reality. The post The Why and How of Your Next Strategic Plan appeared first on Mission Minded. MORE
If you aren’t regularly using your vacation time, make a plan now! By making a decision now, even if it’s just within a timeframe like “June,” you can plan for it, so you aren’t leaving anyone in a lurch. MORE
Learn how this new role will help our clients develop and lead inspired and actionable plans that put their mission and stakeholders at the center. The post Sonia Torres Appointed as Mission Minded’s Director of Strategic Planning appeared first on Mission Minded. MORE
There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. Here’s the problem with this is: Planned gift websites don’t get much traffic (rendering them relatively useless). So, absent a solid cultivation marketing plan devised to drive traffic to your PG pages, you won’t yield much in terms of a return on your investment. Check out our free webinar: How to Achieve Planned Giving Success Online. MORE
I reviewed a few and gathered the Google Analytics data from a total of 2,066 planned giving site visitors in the past two months. That means that we drive a lot of folks to their planned giving websites using digital marketing (such as emails). Communication marketing Mobile marketing Multi-channel marketing New Technology Planned Giving Planned giving Planned Giving Marketing Uncategorized mobile online marketing MORE
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? When we talk about communications plans , we are most often referring to two documents, the Big Picture Communications Timeline and the Editorial Calendar. Here’s a one-page Strategic Communications Plan Outline that we recommend. This is your day-to-day working plan. Nonprofit Marketing Plans and Strategies MORE
Plan Related Topics Kivi's Nonprofit Communications Blog
JUNE 2, 2021
When you talk about creating a “communications plan” or a “marketing plan,” you are actually talking about creating one of five different documents that have different purposes. Quick and Dirty Marketing Plan. Nonprofit Marketing Plans and Strategies
Kivi's Nonprofit Communications Blog
OCTOBER 15, 2020
Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. And it turns out that promoting Planned Giving doesn’t hurt your relationships with donors who give through annual appeals. Tony Martignetti.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Kivi's Nonprofit Communications Blog
JULY 27, 2021
To learn more about creating your response plan, join us for this Thursday’s budget-friendly webinar Rapid Response Protocol: How to React Quickly to a Crisis, Current Event, or Catastrophe with nonprofit PR experts Antionette Kerr and Peter Panepento.
Kivi's Nonprofit Communications Blog
OCTOBER 7, 2020
As Kristina and I were planning out our fall training schedule and editorial calendar, we moved everything important off of the week of November 2 – 6, 2020. What plans do you have for Election Week? Nonprofit Editorial Calendars election planning schedule
Ann Green
AUGUST 4, 2021
This is why having a thank you plan is crucial. A thank you plan will help you stay focused on gratitude all year round. Here’s what you need to include in your thank you plan. Plan to make a good first impression with your thank you landing page.
Kivi's Nonprofit Communications Blog
JANUARY 19, 2021
A majority of nonprofits said they did more communications planning (63%) and that the level of internal collaboration on the communications workload went up (57%) as a result of the pandemic.
Kivi's Nonprofit Communications Blog
JANUARY 21, 2021
If you aren’t regularly using your vacation time, make a plan now! By making a decision now, even if it’s just within a timeframe like “June,” you can plan for it, so you aren’t leaving anyone in a lurch.
Ann Green
AUGUST 11, 2021
I like to plan ahead, both professionally and in my personal life. Speaking of planning ahead, now is a good time to start planning your year-end fundraising campaign. Also, our current state of uncertainty makes it more important to plan ahead. Do you have a plan?
J Campbell Social Marketing
FEBRUARY 24, 2021
How to Plan Your 2021 Social Media Marketing Calendar from Julia Campbell. The post How to Plan Your 2021 Social Media Marketing Calendar appeared first on marketing for the modern nonprofit. Sign up for the free Nonprofit Marketing Summit to see this session live!
Kivi's Nonprofit Communications Blog
MAY 5, 2021
Whether you are just starting your nonprofit communications journey or have been at this a while, we have a plan for you. Just take a quick 2-question quiz and you will be given a training plan based on your level of expertise. Your full plan will have even more actionable steps.
EveryAction
JULY 18, 2018
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful.
Kivi's Nonprofit Communications Blog
FEBRUARY 4, 2021
Did your plan address only part of your workload? The plan needs to acknowledge all of that work, because if it doesn’t, you’ll end up ignoring it for “when you have more time” which is never. Was the plan too aspirational? Here’s to a better plan!
Kivi's Nonprofit Communications Blog
JUNE 17, 2020
Did 2020 just chew up your communications plan and spit it out? Or did you even have a concrete plan to begin with? Lots of nonprofits had to either throw their plan out once the pandemic hit or they have been winging it for as long as they can remember anyway.
iMarketSmart
JUNE 4, 2021
In this post you’ll learn how marketing automation can take tedious tasks off your plate while supporting your major gift, planned gift, and mid-level fundraising efforts. . Or would you have a strategic follow-up plan in place? And would that follow-up plan be effective?
Kivi's Nonprofit Communications Blog
JULY 1, 2021
July 8: Communications Planning That Works Master Class with Kivi Leroux Miller. Three-Hour Workshop] Get both the concepts and the tools you need to lead meaningful and effective communications planning. Here’s what’s happening this month at Nonprofit Marketing Guide….
Kivi's Nonprofit Communications Blog
JANUARY 13, 2021
Nonprofits have lots of programmatic, fundraising, and marketing goals that are really just wishes – because there’s no solid strategic communications plan in place to make them a reality. We’ll show you how during our next Master Class on communications planning.
Nonprofit Marketing Insights by GlobalOwls
SEPTEMBER 9, 2021
3 Tips for Planning Eco-Friendly Events. Are you planning to plan an event, but want to be eco-conscious about it? From the backyard barbecue to a birthday bash, most people are happy to find an excuse to plan an event.
Mission Minded
AUGUST 31, 2021
Learn how this new role will help our clients develop and lead inspired and actionable plans that put their mission and stakeholders at the center. The post Sonia Torres Appointed as Mission Minded’s Director of Strategic Planning appeared first on Mission Minded.
iMarketSmart
FEBRUARY 1, 2017
How many highly qualified planned giving leads did you generate for my nonprofit last year? The post 5 questions to ask your planned giving marketing vendor appeared first on MarketSmart | . Fundraising Planned Giving best practices for planned giving Lead generation for planned giving nonprofit marketing planned giving acquisition planned giving programs for nonprofits
iMarketSmart
SEPTEMBER 25, 2015
Related Posts. >> 9 content offers that work well to generate planned giving leads. >> The Ultimate Planned Gift Marketing Strategy (4 simple steps). >> How to Generate More Planned Gifts with Less Money and Reduced Resources. Recommendations from blogs we follow. >> Fundraising Best Practice Series: Volume 9, Planned Gift Prospecting. >> Raise more money – Talk about the Need, not yourself. It can’t only be about death and taxes.
iMarketSmart
JANUARY 29, 2020
“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.”. The presenter continued, “If it weren’t for their efforts to cultivate planned giving donors 15 years ago, we wouldn’t be as financially stable as we are today.
Kivi's Nonprofit Communications Blog
DECEMBER 6, 2018
Today let’s talk about the types of objectives you should have in your communications plan. Join me for Communications Planning that Works: Getting Your Goals, Strategies, Objectives, and Tactics Right in 2019, a brand-new two-part webinar series in January. The post Objectives for Your Nonprofit Communications Plan appeared first on Kivi's Nonprofit Communications Blog.
iMarketSmart
MAY 9, 2016
What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. Recommendations. >> 7 Simple Lessons to Remember from Dr. Russell James About Planned Gift Marketing. >> Words That Work: Phrases that Encourage Planned Giving. The post Proof that planned gifts increase annual giving revenue appeared first on MarketSmart | . We really need to thank our lucky stars for Dr. Russell James!
iMarketSmart
MARCH 10, 2017
Recently someone told me that their current planned giving marketing efforts were not working. “Because there’s been a drop in our planned giving revenue over the past couple of years,” she replied. So she was evaluating the success of her current planned giving marketing efforts based on a recent drop in planned giving revenues even though many of the recent gifts were surely the result of donor decisions made years earlier (and perhaps even decades earlier).
Mission Minded
AUGUST 31, 2021
Learn how this new role will help our clients develop and lead inspired and actionable plans that put their mission and stakeholders at the center. The post Sonia Torres Appointed as Mission Minded’s Director of Srategic Planning appeared first on Mission Minded.
iMarketSmart
JANUARY 12, 2018
Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. By using Google’s pay-per-click advertising system you can ensure that the ads they will see (whether they want them or not) are sure to promote your planned giving opportunities (instead of a random ad for a new car or refrigerator). The single worst way to evaluate your planned giving marketing program.
iMarketSmart
DECEMBER 3, 2012
I reviewed a few and gathered the Google Analytics data from a total of 2,066 planned giving site visitors in the past two months. That means that we drive a lot of folks to their planned giving websites using digital marketing (such as emails). Communication marketing Mobile marketing Multi-channel marketing New Technology Planned Giving Planned giving Planned Giving Marketing Uncategorized mobile online marketing
Kivi's Nonprofit Communications Blog
DECEMBER 29, 2020
Today we share a new resource that has some of our best planning worksheets and tips on editorial planning all in one place. We’ll show you how to get started with editorial planning and the steps you should take and things to consider before building your editorial calendar.
Mission Minded
SEPTEMBER 23, 2020
Strategic planning is the process—and result—of focusing the intelligence of your staff and leadership on making your organization’s optimal future a reality. The post The Why and How of Your Next Strategic Plan appeared first on Mission Minded.
J Campbell Social Marketing
SEPTEMBER 10, 2021
Get a plan and a blueprint for your Giving Tuesday and/or year-end digital fundraising campaign! . Watch the video below and check out the blog post below for nonprofit examples: Here is a 5-point plan for celebrating the spirit and the intention of Giving Tuesday: 1.
iMarketSmart
NOVEMBER 16, 2016
There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. Here’s the problem with this is: Planned gift websites don’t get much traffic (rendering them relatively useless). So, absent a solid cultivation marketing plan devised to drive traffic to your PG pages, you won’t yield much in terms of a return on your investment. Check out our free webinar: How to Achieve Planned Giving Success Online.
Mission Minded
JUNE 14, 2021
Hear what organization leaders who are kicking off strategic planning initiatives right now, are telling us about how they knew it was time. . The post How to Know if Your Organization is Ready to Embark on a Post-Pandemic Strategic Plan appeared first on Mission Minded.
J Campbell Social Marketing
APRIL 16, 2020
Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign.
J Campbell Social Marketing
MAY 5, 2020
Here is a 5-point plan for celebrating the giving spirit of #GivingTuesdayNow: 1. You don’t have to have a huge, comprehensive marketing plan to participate in #GivingTuesdayNow! .
iMarketSmart
JULY 15, 2015
requests for information as they update their plans. Recorded Webinar – Inside The Mind Of The Planned Giving Donor. 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects. How to Get All of Your Planned Giving Marketing Questions Answered for FREE. The Problem with Too Many Planned Giving Leads. The post The 3 types of planned giving prospects appeared first on MarketSmart |.
Kivi's Nonprofit Communications Blog
MAY 6, 2020
Is it finally time to get a grip on your social media strategy? If yes, Julia Campbell has some great advice for you on how to do just that, and get it all done in three months.
Mission Minded
OCTOBER 29, 2020
The post Your Next Digital Campaign: How to Plan appeared first on Mission Minded. Whether you’re a nonprofit trying to attract donors or a school seeking to reach prospective families, a digital campaign must have a thoughtful, brand-centered strategy in order to succeed.
iMarketSmart
AUGUST 17, 2015
Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take. Share this post: The post 8 posts that will help you develop a solid planned gift marketing strategy appeared first on MarketSmart |. Here’s a sort of “Greatest Hits” list.
Kivi's Nonprofit Communications Blog
MAY 21, 2019
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? When we talk about communications plans , we are most often referring to two documents, the Big Picture Communications Timeline and the Editorial Calendar. Here’s a one-page Strategic Communications Plan Outline that we recommend. This is your day-to-day working plan. Nonprofit Marketing Plans and Strategies
J Campbell Social Marketing
NOVEMBER 4, 2020
Here is a 5-point plan for celebrating the spirit and the intention of Giving Tuesday: 1. You don’t have to have a huge, comprehensive marketing plan to participate in Giving Tuesday! .
Ann Green
JULY 28, 2020
Something that should help is having a thank you plan. Creating a thank you plan will help you stay focused on gratitude all year round. . Here’s what you need to include in your thank you plan. Plan to make a good first impression with your thank you landing page.
Kivi's Nonprofit Communications Blog
JANUARY 6, 2021
January 21: Communications Planning for 2021 Master Class with Kivi Leroux Miller. Three-Hour Workshop] Join us for this Master Class and create an effective communications plan for your organization. Here’s what’s happening this month at Nonprofit Marketing Guide….
iMarketSmart
APRIL 1, 2016
I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. I think this is a much better, strategic offer than a crusty old estate planning seminar. Recommendations. >> 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects. >> Visual Planned Giving eBook: An Introduction to the Law & Taxation of Charitable Gift Planning by Dr. Russell James J.D.,
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