The Nonprofit Fundraising Strategic Plan Guide

EveryAction

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. So what makes a good fundraising plan great ? A strong fundraising strategic plan starts with a solid foundational case statement.

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What Goes into a Nonprofit Marketing and Communications Plan or Strategy?

Kivi's Nonprofit Communications Blog

Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? When we talk about communications plans , we are most often referring to two documents, the Big Picture Communications Timeline and the Editorial Calendar.

Objectives for Your Nonprofit Communications Plan

Kivi's Nonprofit Communications Blog

Today let’s talk about the types of objectives you should have in your communications plan. Join me for Communications Planning that Works: Getting Your Goals, Strategies, Objectives, and Tactics Right in 2019, a brand-new two-part webinar series in January. The post Objectives for Your Nonprofit Communications Plan appeared first on Kivi's Nonprofit Communications Blog.

Planned Giving 101: What Nonprofits Need to Know

EveryAction

One of today’s biggest areas of growth for nonprofit fundraising is Planned Giving. It is estimated that over the next 25 years nearly $6 trillion will transfer to charitable organizations through bequests, trusts and other planned gifts. What is Planned Giving?

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The 2016 Nonprofit Fundraising Strategic Plan Guide

EveryAction

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them.

Guide 207

Week of Freebies, Day 1: Get Your Customized Training Plan

Kivi's Nonprofit Communications Blog

Want a nonprofit communications training plan that meets you where you are? Get the free customized training plan that comes with our Free Membership. The customized training plan is just one benefit of having a Free Membership to our site. Happy Holidays!

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Your planned giving offers need to change

iMarketSmart

Related Posts. >> 9 content offers that work well to generate planned giving leads. >> The Ultimate Planned Gift Marketing Strategy (4 simple steps). >> How to Generate More Planned Gifts with Less Money and Reduced Resources. It can’t only be about death and taxes.

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The single worst way to evaluate your planned giving program

iMarketSmart

Recently someone told me that their current planned giving marketing efforts were not working. “Because there’s been a drop in our planned giving revenue over the past couple of years,” she replied. Start planting your seeds for planned gifts today.

Proof that planned gifts increase annual giving revenue

iMarketSmart

What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. Recommendations. >> 7 Simple Lessons to Remember from Dr. Russell James About Planned Gift Marketing. >> Words That Work: Phrases that Encourage Planned Giving.

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I’m Planning Your Summer of CALM

Kivi's Nonprofit Communications Blog

A customized plan to improve your CALM Score. A private kick-off call with me to go over your plan and another call later in the summer to keep you on track. The post I’m Planning Your Summer of CALM appeared first on Kivi's Nonprofit Communications Blog.

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How to Create Your Professional Development Plan

Kivi's Nonprofit Communications Blog

Forge Your Path to Success with a Professional Development Plan. Join us this Thursday for our next BUDGET-FRIENDLY webinar: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan. How to Create Your Plan.

7 Planning Steps for a Short Annual Report

Kivi's Nonprofit Communications Blog

You have to spend more time planning it. The post 7 Planning Steps for a Short Annual Report appeared first on Kivi's Nonprofit Communications Blog.

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10 Breakthrough Planned Giving Insights from Chronicle of Philanthropy’s Latest Report

EveryAction

In the Chronicle of Philanthropy’s recent report, 9 Trillion And Counting: How Charities Can Tap Into the Transfer of Wealth , researchers undertake a qualitative and quantitative study of the state of nonprofit planned giving programs. planned giving

Creating a Thank You Plan Will Help You Stay Focused on Gratitude All Year Round

Ann Green

This is a good time to revisit the importance of having a thank you plan. Creating a thank you plan will help you stay focused on gratitude all year round. . Here’s what you need to include in your thank you plan. Plan to write a warm and personal automatic thank you email.

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5 Ways Your Nonprofit Website Can Promote Planned Giving

EveryAction

Planned Giving is a steadily growing area of focus for nonprofit fundraisers. With such a large group of potential donors waiting to be engaged, more and more nonprofits are devoting time and resources to Planned Giving programs. In the realm of Planned Giving, as is the case for any type of fundraising, you rarely get what you don’t ask for. Asking someone to consider Planned Giving, however, is a more sensitive and complicated task than others.

Are mobile devices impacting your planned giving marketing plans?

iMarketSmart

I reviewed a few and gathered the Google Analytics data from a total of 2,066 planned giving site visitors in the past two months. That means that we drive a lot of folks to their planned giving websites using digital marketing (such as emails).

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9 steps to a powerful fundraising plan

Get Fully Funded

You know you need a fundraising plan, but if you’re like most, you don’t know where to start. . Although planning can seem overwhelming, it’s not really a difficult process, yet it makes all the difference in the world in the success you will enjoy in raising big money. Let me make it simple for you and share the 9 steps to creating a powerful fundraising plan. Create a plan of action. Work the plan. Take action on your plan.

Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

As with most things in business, you’re going to need to create a plan. Timeline : A timeline will help you manage the tasks and tactics included in your plan. If you plan to send out one release a month it’s best to plan when you’ll write the release and when you’ll send it out.

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5 questions to ask your planned giving marketing vendor

iMarketSmart

How many highly qualified planned giving leads did you generate for my nonprofit last year? The post 5 questions to ask your planned giving marketing vendor appeared first on MarketSmart | . Fundraising Planned Giving best practices for planned giving Lead generation for planned giving nonprofit marketing planned giving acquisition planned giving programs for nonprofits

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Build a GREAT Media Relations Plan from Scratch

Kivi's Nonprofit Communications Blog

If you don’t have a media relations plan or your plan just isn’t working, then our next Nonprofit Marketing Accelerator is for you! Join us and you will leave with a completed Media Relations Communications Plan.

In fundraising, planning is key

Get Fully Funded

With any big project (and especially fundraising), it’s critical that you start with a plan. To create a quilt like this, you have to start with a plan, or at least an idea of what you want the finished quilt to look like. The answers to these questions (and more) form your plan.

Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

Getting Attention

You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. That’s my marketing plan and what I use to create my budget. A: No, Virginia, that to-do list is not your marketing plan!

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Launching Your Nonprofit on Instagram – Plan Carefully or Wing It?

Kivi's Nonprofit Communications Blog

If you’re totally new to the Instagram scene and are looking to gain quick momentum early on, one way of going about it is to tie your launch to an event or fundraiser.

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The 3 types of planned giving prospects

iMarketSmart

requests for information as they update their plans. Recorded Webinar – Inside The Mind Of The Planned Giving Donor. 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects. How to Get All of Your Planned Giving Marketing Questions Answered for FREE.

8 posts that will help you develop a solid planned gift marketing strategy

iMarketSmart

Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take. Here’s a sort of “Greatest Hits” list.

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Your Professional Development Plan Is Up To You #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

If you’re expecting your organization to create your professional development plan, you are making a big mistake. During this 60-minute webinar , Kivi will show you how to create a professional development plan that puts you on the path to success. RoiAnn Phillips, Past Webinar Attendee The post Your Professional Development Plan Is Up To You #NPCOMMLIFE appeared first on Kivi's Nonprofit Communications Blog.

8 Step Guide to Planning the Perfect Nonprofit Fundraising Event

J Campbell Social Marketing

Have the Planning Committee Pick a Time, Date, and Venue. #4. Be sure to check out Booster’s Ultimate Guide to Planning a Fundraising Event. First of all, there are two main committees— the planning committee and the event (or host) committee. Planning Committee.

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7 major principles for major gift fundraising (including planned gifts)

iMarketSmart

Before we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first. The post 7 major principles for major gift fundraising (including planned gifts) appeared first on MarketSmart | .

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Planning Your Editorial Calendar This Year

Kivi's Nonprofit Communications Blog

Effective communicators are also twice as likely to invest significant time into editorial planning as ineffective ones. It’s time to own your job and get a grip on your communications plan. We’ve always known what a difference an editorial calendar makes.

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What a Nonprofit Communications Plan Should Look Like in 2018

Kivi's Nonprofit Communications Blog

All nonprofits need a communications plan. The trouble is knowing where to begin or if the plan you are using now is still the best option for your nonprofit. Join us tomorrow for our next budget-friendly webinar: What a Nonprofit Communications Plan Should Look Like in 2018.

Want more planned gifts? Focus on why not how

iMarketSmart

There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. Here’s the problem with this is: Planned gift websites don’t get much traffic (rendering them relatively useless). So, absent a solid cultivation marketing plan devised to drive traffic to your PG pages, you won’t yield much in terms of a return on your investment. Check out our free webinar: How to Achieve Planned Giving Success Online.

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Why hardly anyone reads your planned giving newsletter (and what you can do about it).

iMarketSmart

Too often planned giving newsletters are written by lawyers and the lawyers at nonprofits think they are just dandy. Your planned giving newsletter is designed to educate people about planned gifts, right? Smartideas planned giving newslettersConfusing?

My Professional Development Plan: Get Lost on Purpose

Kivi's Nonprofit Communications Blog

In a field that is constantly changing and evolving, like nonprofit communications and marketing, it can be hard to create a professional development plan. But there’s so much that you can’t predict or plan for because the communications landscape is changing so fast.

30 Marketing Planning Questions in 30 Minutes

Kivi's Nonprofit Communications Blog

Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? We will answer 30 questions about nonprofit marketing planning in 30 minutes. There’s no faster way to learn about nonprofit marketing planning.

5 Considerations for Your #NPCOMM Professional Development Plan

Kivi's Nonprofit Communications Blog

Earlier today on Facebook Live ( watch the recording now ), I shared five considerations for creating a professional development plan in the nonprofit communications and marketing field. #1:

Using Story Arcs to Plan Your Communications

Kivi's Nonprofit Communications Blog

Are you telling a bunch of great little stories in your communications that don’t really seem to add up to much? You are likely missing a larger story arc. I’ll be speaking at the 2016 Nonprofit Storytelling Conference in Chicago in November (early bird registration ends this Friday!).

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A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

iMarketSmart

A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. You need to have a ‘bequest communication plan’ in place. ”. So, this plan might not work for you and your nonprofit.

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How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

When put in place, these four tasks can provide your nonprofit with the peace of mind that comes with having a system and a plan for your online marketing efforts – much better than throwing stuff up against the wall to see what sticks.

How to Plan for a Great #GivingTuesday Campaign

J Campbell Social Marketing

Today on Facebook Live I talked with special guest all about what goes into planning and executing a successful Giving Tuesday campaign at your nonprofit. The post How to Plan for a Great #GivingTuesday Campaign appeared first on marketing for the modern nonprofit.

Do you really need to buy a planned giving website?

iMarketSmart

You don’t need to buy a planned giving website. For decades, nonprofit leaders and staff have been led to believe that planned giving is complicated while most planned gifts are made in the form of simple bequests or by beneficiary designation.

Why we love planned giving

iMarketSmart

80 20 rule for planned giving. And, years from now, someone else will probably get the credit for your hard work and smart strategic planning. Here’s why: We know that the 80 / 20 rule applies to planned giving.

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7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

I know, I know… you love your planned giving newsletter. We need to blanket the prospects that have high-planned giving scores. There ARE instances when MarketSmart recommends a planned giving newsletter. That’s my kind of planned giving newsletter.

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What to do about planned gift marketing when you don’t know what to do…

iMarketSmart

Planned giving is a new area for me. And now my new boss wants me to come up with an action plan for the next year. Eighty percent of the success of your planned gift marketing efforts will be dependent upon your list.

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