Photos to Ignite Year-End & Protect Privacy
DECEMBER 12, 2017
Dear Nancy: I saw how stories about our clients—powered by a photo or two—fueled our last two year-end campaigns. That plan changed radically last month when our social workers urged us to put our clients’ privacy first and stop using client photos. And how do I move forward with client photos in the future, as our stories aren’t as strong without them? Answer: You’re facing a tough situation, but you can still mobilize stories and photos in your year-end campaign.