Tips From The E-Commerce World

The Agitator

I was fishing (not phishing) for some e-marketing tips and came across an article titled, Eight Myths E-Commerce Marketers Must Stop Believing In. Overall, the article is more pertinent to commercial marketers, but it did include a couple of points worth passing along. First, it was great to read about the acquisition myth: “Traditionally, most marketers were focused on top-of-the-funnel activities.

Email deliverability is more than double opt-in

Fundraising Coach

They thought this "ACTION REQUIRED" email was a phishing scheme, trying to get information from them or install malware. Nonprofits love sending email. It doesn't take all the printing time of direct mail. And it costs less. But what if your emails aren't getting to your list?

The shift to BYOD

Public Sector Marketing 2.0

Taking information learned and using it for social engineering schemes such as targeted phishing messages.

New Scams Claiming to Be the IRS - Aim for Nonprofits

Seeking Grant Money Today

Those who have received a questionable e-mail claiming to come from the IRS may forward it to a mailbox the IRS has established to receive such e-mails, phishing@irs.gov , using instructions contained in an article titled “ How to Protect Yourself from Suspicious E-Mails or Phishing Schemes.” More information on identity theft, phishing and telephone scams using the IRS name, logo or spoofed (copied) Web site is available on this Web site. From IRS.gov.