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4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Corporate philanthropy has been a hot button topic recently. Your nonprofit can’t afford to miss out on the benefits that come with corporate philanthropy. Here are the top four ways to use corporate philanthropy to boost your online fundraiser. Guest blog by Adam Weinger.

Charity vs. Philanthropy and Charitable People vs. Philanthropists

iMarketSmart

Philanthropy – Making an investment that stimulates other investments or provides opportunity for others. In addition to helping people learn about your organization, its programs, and its impact, I think you should help them learn what philanthropy is all about.

Ever wonder about the history of philanthropy and fundraising? Here it is!

iMarketSmart

Thanks to the good people at the National Philanthropic Trust , now you can take a journey online to learn about the history of modern philanthropy. The post Ever wonder about the history of philanthropy and fundraising? This is so cool! You’re going to love it!

Back to the Future of Philanthropy

Nonprofit Consultant Blog

I received a kind email from Erik Anderson, of the Donor Dreams Blog , suggesting I take on the subject of The Future of Philanthropy for this month's nonprofit blog carnival. Certainly that qualifies not only as philanthropy, but as professional fundraising, and maybe even crowd-funding.

Creating a Culture of Data-Driven Philanthropy

Kivi's Nonprofit Communications Blog

On one end of the philanthropy continuum, many “traditional donors” make investments based on their passion for mission and their personal relationships. But we believe that tools like this can support a culture of data driven philanthropy. Anjali Deshmukh.

Thoughts On National Philanthropy Day

The Agitator

Around the globe today, more than 100 communities and 50,000 people will have participated in events and celebrations marking National Philanthropy Day. As we mark this year’s Philanthropy Day, two occurrences strike me as significant and deserving of special attention by our fellow.

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Why I pay for the Chronicle of Philanthropy

Fundraising Coach

Years ago, the school that employed me as a fundraiser paid for a subscription to the Chronicle of Philanthropy. And I was getting pretty much all the news I wanted from their free Philanthropy Today email. Very few news agencies even have a "philanthropy" beat.

Can I get a hell yes? Thank you RE:Philanthropy & Dan Pallotta!

Wild Woman Fundraising

RE:Philanthropy wrote this review of Dan Pallotta’s talk to the council on philanthropy, and I just want to shout, “FRABJOUS DAY!&#. When I read this on the RE:Philanthropy blog, I was floored. Pallotta tasks philanthropy leaders with finding “the next AIDSRide, the next Newman’s Own, or Product Red. So tell me, as a fundraiser, would you like a higher salary?

What will happen in philanthropy in 2013?

Nonprofit Marketing Blog

My response is that there is a huge power shift brewing in philanthropy, and in 2013 it will turn old school charity on its head. Philanthropy is next, folks. I was recently asked to post on LinkedIn what I thought would be a big trend in our sector in 2013. And you shall see it, if you are paying attention. The consumer, not the nonprofit, will be the source of innovation and growth.

How to get a bigger nonprofit salary? Read what I said in The Chronicle of Philanthropy!

Wild Woman Fundraising

Recently Little House Communications asked me to help them write an article about negotiating your nonprofit salary, for the Chronicle of Philanthropy. Learn how to better negotiate your nonprofit salary by reading the whole article here: The Chronicle of Philanthropy.

4 Trends That are Changing the Face of Philanthropy

Marketing for Nonprofits

AFP NC - The Changing Face of Philanthropy View more presentations from JocelynCHarmon Yesterday, I had the great pleasure of giving the keynote presentation at the 2011 AFP (Association of Fundraising Professionals) NC Philanthropy Conference.

Philanthropy Outlook Rosy, Reports IU Lilly School of Philanthropy

Nonprofit Marketing Blog

Giving momentum is strong and getting stronger, according to research findings recently released by the IU Lilly School of Philanthropy and Martz & Lundy. Here’s more of the good news reported in The Philanthropy Outlook 2015 & 2016 charitable giving predicted to rise 4.8 percent in 2015. The tide may be turning!

How the Benefit Concert is Shaping Philanthropy

Nonprofit Marketing Blog

Music has been one of the most powerful ways causes, celebrities, and communities can connect to raise money for serious issues.

#Philanthropy: Get Involved With Some Of The Biggest Corporate Donors

Non Profit Marketing 360

Uncategorized Bank of America Business Corporate Social Responsibility Corporation education Environment Foundation Center Nonprofit Novartis philanthropy Sanofi-Aventis Sustainability Wal-Mart

Be Glad It’s Called Cause Marketing and Not 'Marketing Related Philanthropy'

Cause Related Marketing

Back in the 1980s, at the behest of Jerry Welsh, American Express trademarked the term ‘Cause-Related Marketing.’Welsh,

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Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse. Watch now to learn how Teva refined its corporate philanthropy efforts by interacting directly with its customers.

The 7 faces of philanthropy simplified

iMarketSmart

I finally got around to reading a terrific book titled The 7 Faces of Philanthropy (Prince & File). Fundraising Major Giving Philosophy/motivation Philanthropy philosophy Strategy Boy am I sorry I waited so long. I strongly recommend checking it out.

Your donors want to find meaning in their lives. But are you helping them?

iMarketSmart

Fundraising Major Giving Planned Giving strategy fundraising tips major donor fundraising major gift fundraising major gift marketing nonprofit marketing nonprofit marketing tips Philanthropy philanthropy blog Planned Giving MarketingSick of my rants yet?

Wrap-Up: Philanthropy Midwest Conference

Selfish Giving

Thanks to everyone who came out to my workshop at the Philanthropy Midwest Conference yesterday. Cause Marketing News cause marketing philanthropy midwest conferenceAs promised, here are my slides and some links to some key posts that will enhance your learning. My Presentation: Cause Marketing 101. What is Cause Marketing? A Primer on Pinups. The Power of Free (and why you should give away your cause marketing). I talked a lot about Ocean State Job Lot and iParty.

Stop complaining because your success is up to you

iMarketSmart

All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again. Many felt that Jim Thorpe, a Native American from Oklahoma, was the greatest athlete of the 20th century.

How to use verbatims and digital body language to raise more money

iMarketSmart

Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here. Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing).

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Is your job really to raise money?

iMarketSmart

Fundraising strategy charitable giving charity Fundraiser job description Fundraising duties fundraising tips for nonprofits How to raise more money Lead Generation legacy gift marketing major gift fundraising Og Mandino Philanthropy philanthropy blog philosophy solve problems

Dr. Russell James’ Greatest Hits: Free webinars and eBooks

iMarketSmart

Fundraising Major Giving Planned Giving strategy best practices for fundraising case development case loads Dr. Russell James fundraising resources Lead generation for planned giving major gift fundraising marketing for nonprofits nonprofit marketing tips Philanthropy philanthropy blogWant more interesting research from Dr. James? Here you go: News from the Ivory Tower: Webinar. Words that Work: Webinar. Words that Work: eBook.

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Cause Marketing or Corporate Philanthropy Program? It’s Not a Yes or No Question.

Cause Related Marketing

The question was prompted by a press release I saw recently announcing a new cause marketing effort from Godiva, the high-end chocolatier owned by the Turkish company Yildiz Holding, and headlined ‘Godiva Launches Philanthropy Program.’ Now Godiva almost certainly didn’t write the headline for the release I saw, but a quick reading made it clear that what Godiva was announcing was more a cause marketing than a corporate philanthropy effort.

Are you being tested?

iMarketSmart

Related Posts. >> How to get a million dollar donation. >> Charity vs. Philanthropy and Charitable People vs. Philanthropists. Mark Zuckerberg’s big $100 million gift in 2010.

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Cause Talk Radio Ep59: Reinventing Philanthropy: Choosing Impact Over Emotion

Selfish Giving

and chats with Eric Friedman , author of the forthcoming book, Reinventing Philanthropy. In the book, Friedman challenges traditional donor-driven philanthropy and contends that decisions made emotionally may not be the most effective use of personal or corporate contributions to charities.

5 lessons fundraisers can learn from Subway (Yes! The sandwich shop)

iMarketSmart

Fundraising strategy best practices for fundraising charitable giving Charitable Giving Cultivation Copywriting direct marketing tips fundraising blog major gift fundraising strategy marketing tips nonprofit marketing PhilanthropyHere are 5 great lessons fundraisers can learn from Subway : 1.

9 reasons why it’s time to uncover philanthropic mindsets

iMarketSmart

> Inside the Mind of Your Major Donor: The Science Behind Major Giving and Philanthropy. >> >> Charity vs. Philanthropy and Charitable People vs. Philanthropists. I think organizations should do whatever it takes to uncover philanthropic mindsets because: 1.

Could December be the month when you will LOSE the most donors?

iMarketSmart

Fundraising Major Giving Planned Giving strategy fundraising techniques Giving Tuesday nonprofit marketing tactics nonprofit marketing tips Philanthropy philanthropy blogI’m worried about fundraisers who get too excited about Giving Tuesday.

Should your donors be given a chance to “tip” your organization?

iMarketSmart

Are you confused by that headline? Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide how much of their donation goes toward overhead.

5 things great nonprofits do (according to Veritus Group)

iMarketSmart

Fundraising strategy best nonprofits to work for best practices for fundraising charity blog cultivation for major gifts donor cultivation fundraising tips great nonprofits most effective nonprofits nonprofit marketing philanthropy blog

HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target

iMarketSmart

The post HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target appeared first on MarketSmart.

6 reasons why some donors prefer to stay anonymous

iMarketSmart

They do not want fundraisers from other organizations to ask them for money (this is the #1 reason according to the Center on Philanthropy study conducted in 1991 titled “Survey on Anonymous Giving”).

Are you chasing wealthy people or philanthropists?

iMarketSmart

Fundraising strategy Charitable People vs. Philanthropists donor cultivation philanthropic mindsets Philanthropy philanthropy blogWealthy people are not necessarily philanthropists. But philanthropists are usually wealthy.

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

Who inspired you in your life, your work and your philanthropy? Everyone says the number one reason why people give is because they were asked.

How to create a culture of philanthropy at your nonprofit

Wild Woman Fundraising

And she’ll be speaking about how to create a culture of philanthropy at your nonprofit. You’re going to be presenting on how to create a culture of philanthropy at your nonprofit, but what is a culture of philanthropy and why is it so important?

Do you have a ‘commendation mindset’?

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving strategy charity charity blog charity organizations donor stewardship tips donor-centricity fundraising tips for nonprofits healthcare fundraising higher education fundraising major gift marketing tips Philanthropy relationship fundraising top philanthropy blogsMark Twain once said, “I can live for two months on a good compliment.”

Donor Psychology: Do you know what really makes your supporters feel good?

iMarketSmart

Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know, I know. In the books and webinars, they’ll say, “It’s all about proving impact and results.” ” Others will say, “It’s all about relationships.”

8 Great Ways to End Emails or Letters

iMarketSmart

Cultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send to donors: 1. First name], I’m really counting on you!

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Do you donate to your employer?

iMarketSmart

>> Charity vs. Philanthropy and Charitable People vs. Philanthropists. Fundraising Donating employer relationships greg warner marketsmart Nonprofit philanthropy blog SmartideasDo you donate to your employer? If your answer was, “No, I donate my time… I work here!”