Stop SPAMMING your supporters with planned giving e-newsletters


Do I have prior explicit and verifiable permission (opt-in) from the recipient to send them this email/content? . It’s spam! If you are sending unsolicited email, that’s spam. What matters is only whether or not they explicitly gave you permission to send the information to them. Email communications absent permission is spam, plain and simple (even if it’s legal ). Stop spamming your supporters. . STOP SPAMMING YOUR SUPPORTERS!

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3 questions to ask before you spam, spray and pray


But too many nonprofits turn those effective channels into “spam” and “junk mail.” ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.” ” Here are 3 questions to consider before you hit that button or sign that purchase order yet again: 1- Did you get their permission to communicate with them? When done right, email and print work very well together to produce results.

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But is spamming your donors really donor-centric? But I have found that (sadly) most nonprofits don’t have a written opt-in strategy and rarely ask their supporters for permission to send them emails. The post STOP SPAMMING YOUR SUPPORTERS!

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A perfect example of ‘spray and pray fundraising’


I didn’t give her or them permission to email me. Smartideas can spam and nonprofits email fundraising spray and pray fundraisingThis email wasted my time and annoyed me because… I don’t know this person. I don’t know this organization.

Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. Is what we are doing a violation of the CAN-SPAM law? Thumbs Up or Down?

What Nonprofits Should Know About GDPR

J Campbell Social Marketing

Because anticipated, personal and relevant messages will always outperform spam. And spam is in the eye of the recipient.”. However, I am a passionate permission marketing evangelist. Email Marketing Nonprofits data privacy GDPR permission marketing

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Avoiding Dealing with GDPR? Here Are Some Easy Reads to Get Started

Kivi's Nonprofit Communications Blog

nonprofits might think they don’t have to worry about spam and privacy legislation elsewhere, but that’s not true. how you get permission to use cookies on your website for remarketing. The reality is that if you are communicating online (and who isn’t?) you should really stay abreast of how the rules in other countries, like Canada and the European Union, are changing best practices everywhere.

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12 of Your Email Deliverability Questions Answered


Speaker Brett Schenker, EveryAction's very own Email Deliverability Specialist , shared a full hour of tips on how to decrease the chances of your email ending up in the dreaded spam folder, with puns and timely TV references sprinkled in for your general enjoyment.

7 common major gift marketing mistakes you should avoid this year (including planned gift marketing)


Spamming your supporters. If they didn’t give you permission to flog them with your emails, you might be doing more harm than good. Believing that you are imposing on your supporters by asking them for money. Remember, they want to give.

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9 ways nonprofits are conning and duping supporters (all of which you should do without)


Spamming supporters and advocates (and/or sending too much printed junk mail without their permission). New donors, are testing you out. But many feel duped. I think that’s why retention is so low. Everyone hates to be duped! In fact, a fundraiser recently admitted to me that a major donor once told him he and his wife would rather meet with a used car salesman than a fundraiser. Here are the ways nonprofits are conning and duping supporters: 1.

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Could December be the month when you will LOSE the most donors?


That led me to wonder if December might be when nonprofits end up losing a ton of donors as a result of their abuse of the permission bestowed upon them by their donors (investors). I’m worried because: December seems to be when too many nonprofits spam like crazy.

3 new phrases/concepts engagement fundraisers need to know


Absent feedback loops nonprofits habitually employ for outbound direct mail, email (spam, not permission email), and telemarketing to achieve their fundraising objectives without listening carefully to their constituents’ reactions and responses. If you’ve been reading this blog for a while, you know that I coined the phrase “ engagement fundraising ” in 2013. Here’s my first rant on the subject.

How nonprofit organizations can provide more value to generate more revenue in 5 simple steps.


If only fundraisers would turn their focus away from junk mail, spam and events for just 30 minutes, they could engineer their value propositions and raise more money more effortlessly. You probably don’t need to get permission for most of them. In my last post, I tore up the concept of the disappearing donor. I proclaimed that donors are not disappearing.

Quick Tips for Building a Clean Email List

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This simply means that whenever someone new joins your email list or when you add someone (with their permission!), This will ensure you're not getting spam-bots or misspellings--as you would not get a follow-up from either type. If the tool you're using is highly SPAM-y, say Outlook or another, consider upgrading to an email marketing service with a good reputation likely to get past firewalls and other blockers.

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15 Ways Nonprofits Can Use Instagram

J Campbell Social Marketing

With their permission, post photos of your donors. Do not jump on the most popular hashtag and use it repeatedly – that’s spam. This post was first published on the GiftWorks Guest Blog. . Instagram is hot.

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How to Use CRM + Donor Management Software to Talk to Anyone


It’s called email deliverability , and the gist of it is this: the more people that mark your messages as spam or consistently delete them, the higher the probability that email providers like Google will deliver your messages to junk folders.

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8 Tips for Email Fundraising | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Youll do much better with the latter group, who has given you permission to communicate with them. They will be far less likely to consider you spam. Tis the season for email marketing. We can help.

Magic Keys Radio Today on Pitching + Mixed Links You Can’t Miss

Kivi's Nonprofit Communications Blog

If you feel like you need to apologize in your email for possibly spamming, it means you are spamming, says Email Marketing Reports. Take note of language you should avoid and the importance of a permission-based list.

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Letting Go of Donors

The Agitator

A couple weeks ago, I argued you haven’t truly acquired a donor until you get permission, information, or a second gift. I say “thinks” because PECR in Europe and CAN-SPAM in the US has always meant you need some form of pre-existing consent or relationship to solicit by email.).

Ensuring Your Emails Get Read

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We can't risk our reputations on cheap subject lines like "People will starve if you don't help" A recent major study found that 69% of subscribers base their decision to report your message as spam on the subject line. Source: This is reprinted with permission from the author and the former company Inform and Motivate, LLC. OK, you have crafted an inspired email that you think will do a great job informing and motivating your audience.

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Join the conversation in Twitter - get social with “social media”

Fundraising Coach

But publically tweeting is implicitly giving people permission to reply. None of us have time for spam. I’m thrilled with the increase in Twitter usage I’m seeing! More and more people are checking it out.

13 Tips for Raising Money Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Ask as many people as you can (without spamming). Its usually not OK for another organization to give you its email list, because the people on it didnt give you permission to email them. Tis the season for email marketing. We can help.

Building Your Nonprofit Email List

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Always remember the golden rule: Get permission to use an email address. You will be regarded as spam and be almost universally deleted before anybody sees your messages, all the while building a bad reputation. When you're collecting email addresses, you need to focus on both donors and non-donors. Don't neglect one group in favor of the other.

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Building your nonprofit’s email list

Fundraising Coach

People give you permission to send them email : The best form of this is double opt-in: they have to input their address into a form on your site. This double opt-in protects your organization against accusations of spamming. Back in 2000, I used email to raise $100,000 in six weeks. I wrote about it in “The $100,000 Guide to Email Solicitation.”

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Tips for an Effective Contact Us Page

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Yes, you may get spam. This adapted article is reprinted with permission from Microsoft Office Live Small Business and the E-WRITE Bulletin. One of the hardest-working but most underrated pages of any nonprofit website is the "Contact Us" page.

What To Do With Non-Responders

The Agitator

I suppose the reasoning ultimately is … Hey, they can always unsubscribe (if the marketer isn’t spamming in the first place). And yes, your email list will have ‘Lurkers’ — folks who aren’t inclined to respond to email overtures, but who are indeed interested and paying attention … arguably, to a point they’re tacitly giving you permission to come back by not Unsubscribing. Something interested them enough to give you permission.

What to do when half your email list bounces

Nonprofit Marketing Blog

This simply means that whenever someone new joins your email list or when you add someone (with their permission!), This will ensure you’re not getting spam-bots or misspellings—as you would not get a follow-up from either type. If the tool you’re using is highly SPAM-y, say Outlook or another, consider upgrading to an email marketing service with a good reputation likely to get past firewalls and other blockers

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