#INTERVIEW: Debra Askanase, Socialbrite.org Strategist, Offers Useful Advice To Nonprofits Using Social Media

Non Profit Marketing 360

Advice Blogs Cross-Post Fundraising Nonprofit Permission Marketing Perspectives Social Media Business Community Organizer 2.0 Debra Askanase, founder of Community Organizer 2.0 , is an “engagement strategist” who consults with nonprofit organizations on digital media.

6 major donor expectations you simply cannot ignore


Permission. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen. Dialogue. Major donors expect to be able to have a dialogue with an organization and its staff.

The K(no)w Post

Social Media Bird Brain

permission BNet small nonprofits social media big duck Fluent SelfFrom Oak Creek Printworks I didn't have a post planned for this week. When life wasn't so chaotic, I used to line up post ideas with notes and links so I could get right at one when I needed to. But I find that I prefer not having a lot of prepared stuff. I like looking around (I am a digital flaneuse, after all) and finding something in an article that makes me think and wonder and ponder and.

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The 5 p’s of engagement fundraising


1- Permission. The best way to ensure that they don’t exercise that power is to gain their permission to communicate with them. You can gain permission if you develop content (engagement experiences, tools, widgets, videos, workbooks, apps, etc.)

5 Ways to Use Events to Generate Enormous Planned Gifts


Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first). Mention, “if you are wondering what legacy giving is all about, it’s easy, just ask me or a Legacy Society Member.” ” 3.

#Development: Jumo And Good.is Join To Create Largest Nonprofit Network

Non Profit Marketing 360

We have followed the development of the Jumo website and network over the last year or so, and that organization has recently announced a development ‘merger’ with Good.is that will make it/them arguably the largest nonprofit socially-conscious network around.

4 Inspirational “Share Your Story” Pages That Will Knock Your Socks Off

Kivi's Nonprofit Communications Blog

Gain permission AGAIN if you plan to use a supporter story in fundraising. Want to get your supporters pumped? Try a “Share Your Story” page on your website.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach.

Interview with Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”

Non Profit Marketing 360

This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Michael Stein, Senior Account Executive for Donordigital , is a veteran nonprofit technology strategist whose areas of expertise include online fundraising, email messaging, email list growth, blogging, website content, mobile messaging, and social media.

Fundraising Bravery

The Agitator

Regulatory efforts aimed at imposing an ‘opt in’ system requiring that nonprofits have the donor’s permission before contacting them. Sometimes Professor Adrian Sargeant can be a real pain in the ass. We should all be grateful.

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#SocialMedia: Facebook’s Updates Strive For Timelines About Its Users

Non Profit Marketing 360

Communications Community eNewsletter Facebook Marketing Media Review Nonprofit Opinion Permission Marketing Public Relations Social Media Software Review Storytelling Technology Video Web and Print Web Design Beth Kanter Charitable organization Farmville Google Non-profit organization Online Communities Social network Spotify Timeline videoLast week Facebook presented its latest iteration and updates with fanfare unusual even for Facebook.

GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Kivi's Nonprofit Communications Blog

Welcome emails confirm permission and set expectations with the subscriber. Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Welcome them – quickly, warmly, sincerely.

Ideas 77

Do you care more about your legacy society than the donors in it?


Others don’t do anything for the donors except put them on a list in the annual report (sometimes without their permission). Some nonprofits seem to care about ‘having’ a legacy society far more than they care about the donors in them. . There’s lots of evidence supporting my claim. For instance: Way less than half of the people who make planned gifts notify the nonprofits in advance and many of those that do ask to be anonymous.

Like You’re Talking to a Friend (Do It Differently: Part 2)

Getting Attention

In fact, several of them have requested permission to share content from our year-end newsletter in their own communities (thus increasing our reach). Welcome back to our new Do-It-Differently series , featuring fresh ideas from the field.

How to get great fundraising advice without reading an entire book


You can only upload the content of others if they have given you permission/attribution. I love to sit down and read about marketing and fundraising. I often find myself ordering books from Amazon because I like the titles and I truly want to read the books.

Throwing UK Fundraising Under the Bus

The Agitator

In effect the new rules say that, for fundraising purposes, in the absence of written permission from the donor charities may no longer contact donors who are on the Telephone Preference Service list — even if the charity has an ongoing business relationship with that donor.

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URGENT ACTION REQUEST: Jailed in Dubai for Helping Children

The Agitator

Scott Richards, a volunteer fundraiser, has been charged by Dubai authorities for “fundraising without permission” He faces up to a year in prison under a new law regulating charities amid regional concerns about donations reaching extremists. A British-Australian dual national living in Dubai, the United Arab Emirates city that bills itself as a “friendly holiday resort”, has been detained for weeks because he tried to raise money for Afghan child refugees using his Facebook page.

Want Staff Help with Communications? Start with Photography

Kivi's Nonprofit Communications Blog

They like to post photos from their activities and daily life, so if I see something I like, I always ask permission to share their photos on the Air Force Enlisted Village Facebook page,” says Scarlett.

7 common major gift marketing mistakes you should avoid this year (including planned gift marketing)


If they didn’t give you permission to flog them with your emails, you might be doing more harm than good. Believing that you are imposing on your supporters by asking them for money. Remember, they want to give. The key is to think of yourself as a facilitator, not a fundraiser.

Plan 86

Words Or Video … Content Still King

The Agitator

You still need permission, still need to seek remarkability, still need to create something that matters. Seth Godin blogged recently that while the web was built on words, today’s internet is built on video … “Much more difficult to create well, far more impact when it works.” ” He argues that professionalism still matters, even if anyone with a smartphone can make a video.

Opt-in/Opt-out: Special to UK and EU Readers

The Agitator

At stake is nothing short of whether a charity will be able to communicate with its donors or prospects without first securing the donors’ permission.

9 ways nonprofits are conning and duping supporters (all of which you should do without)


Spamming supporters and advocates (and/or sending too much printed junk mail without their permission). New donors, are testing you out. But many feel duped. I think that’s why retention is so low. Everyone hates to be duped! In fact, a fundraiser recently admitted to me that a major donor once told him he and his wife would rather meet with a used car salesman than a fundraiser. Here are the ways nonprofits are conning and duping supporters: 1.

Putting the Donor in Control of Fundraising

The Agitator

requiring charities to get donors’ permission to make future solicitations. Much of what we fundraisers practice and preach will eventually be shown to be wrong or out of date. Sometimes, if we’re lucky, disturbing trends and startling events arise to speed up the re-evaluation and change process. Events like the imposition of new regulatory rules in the U.K. Trends like the skyrocketing acquisition costs and plunging retention rates in the U.S. and elsewhere.

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Your Deal With Email Subscribers: Part 1

Getting Attention

2) They give us permission to email them in exchange for respect, and targeted content they value. Pay attention to this fresh approach to creating the most effective email campaigns possible.

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Communications Directors, Step Up and Lead

Kivi's Nonprofit Communications Blog

I haven’t been given permission or authority to make this decision or to do this work. Just about every week, I talk to nonprofit communications directors who have “limiting beliefs” that are holding them back.

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3 new phrases/concepts engagement fundraisers need to know


Absent feedback loops nonprofits habitually employ for outbound direct mail, email (spam, not permission email), and telemarketing to achieve their fundraising objectives without listening carefully to their constituents’ reactions and responses. If you’ve been reading this blog for a while, you know that I coined the phrase “ engagement fundraising ” in 2013. Here’s my first rant on the subject.

How to Get Your Nonprofit Into the News During the Holidays

Kivi's Nonprofit Communications Blog

If you are looking to pitch a donor story, it’s important to speak with the person ahead of time and gain permission. But smart organizations are also planning ahead for another year-end tradition: increased coverage of charities during the holidays.

The Annual Report Donor List is a Stupid Waste of Time

Kivi's Nonprofit Communications Blog

Could your annual report fit right in with this scene? It’s time to update your approach. If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. Seriously.

Weinergate’s 5 Communications Lessons for Nonprofits

Getting Attention

Tips reprinted with permission from “The Publicity Hound’s Tips of the Week&# ezine. Thanks to guest blogger Joan Stewart for sharing her timely advice. What a week for learning about crisis communications! Here are five important lessons that Rep.

Could December be the month when you will LOSE the most donors?


That led me to wonder if December might be when nonprofits end up losing a ton of donors as a result of their abuse of the permission bestowed upon them by their donors (investors). I’m worried about fundraisers who get too excited about Giving Tuesday.

Are you taking notes?

A Small Change

Ask permission. ‘Hey I’m just gonna jot a few notes as things come to mind, that ok?’ It’s always a win during in-person meetings when our supporters and prospects share about their families, work, interests, passions, and other colors that shape their story.

15 telephone call don’t’s for major and planned gift fundraisers


Forget to address the person by name (but only after asking for permission to do so first). Two days ago I outlined my “ do’s “ Today, here are my “don’t’s” Both can be found here on this cheat-sheet. 15 Don’t’s. Be disingenuous.

Plan 77

Don’t Get Suckered By This Facebook Myth

J Campbell Social Marketing

Today I saw my friend post this status on her Facebook Timeline: I, FIRST LAST, as of November 6, 2013 9:18 Eastern time, do not give Facebook or any entities associated with Facebook permission to use my pictures, information, or posts, both past and future without monetary compensation.

If you’re asking yourself whether or not direct mail is dead, then you’re asking the wrong question


Have you sought their permission to send them direct mail? There’s too much talk about whether or not direct mail is dead. Of course it is NOT dead! I get direct mail delivered to me every day. The question shouldn’t be about whether it is dead or not. The question should rather be about why BAD direct mail is still alive at all. BAD direct mail should be killed dead. Good direct mail should be kept alive. So what about your direct mail efforts? Are they good or bad?

Should You Use Pre-Checked or Unchecked Opt-In Forms?

Kivi's Nonprofit Communications Blog

however, they do have different levels of user permission from least permission (worst) to most permission (best).

How to Coordinate a (Cheap) Successful Photo Shoot for Your Nonprofit Part II

Kivi's Nonprofit Communications Blog

Photo from "Invest in Transit" Campaign. - Get permission to shoot if needed for your location/s and try to find locations with some flexibility so you can do more in less time. Marta Lindsey.

Reinvent your legacy society to become a stewardship society instead


Put those who have already made planned gifts on a pedestal at the events (with their permission of course). I’ve always been a bit baffled by Legacy Societies. Here’s why: Oddly, many nonprofits try very hard to get people to “join.”

How To Tell Your Impact Story: Nonprofit Storytelling, Part 5

Getting Attention

And if you don’t have the details and permissions that will make them even stronger, go back and get those elements for recent stories, and start collecting proactively going forward.

Wonderful Response from the American Heart Association

Kivi's Nonprofit Communications Blog

With her permission, I am reprinting the email I received from Maureen Ryan on Tuesday. A couple of weeks ago, I shared with you what kind of communications I received from twenty different national nonprofits after giving year-end gifts in the last days of 2011.