Level Up Your Permission-Based Marketing and List Building

Kivi's Nonprofit Communications Blog

Here’s how we suggest you level up your permission-based marketing, list building, and segmentation. No matter where you are in the process of creating more effective communications and marketing for your nonprofit, you can always do more.

The Difference Between Content Marketing and Permission-Based Marketing

Kivi's Nonprofit Communications Blog

Permission-Based Marketing and Content Marketing are the two most popular marketing strategies in the nonprofit sector, according to our Nonprofit Communications Trends Report research. PERMISSION-BASED MARKETING is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and lists of social followers. Sending it is more in your self-interest, even though you have permission to do so.

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What Nonprofits Should Know About GDPR

J Campbell Social Marketing

However, I am a passionate permission marketing evangelist. Email Marketing Nonprofits data privacy GDPR permission marketingSo much has happened this week in terms of privacy rules and regulations! If your inbox is anything like mine, it has been inundated and overflowing with businesses and organizations sending updated privacy policies, in order to comply with GDPR, which goes into effect today.

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#INTERVIEW: Debra Askanase, Socialbrite.org Strategist, Offers Useful Advice To Nonprofits Using Social Media

Non Profit Marketing 360

Advice Blogs Cross-Post Fundraising Nonprofit Permission Marketing Perspectives Social Media Business Community Organizer 2.0 Debra Askanase, founder of Community Organizer 2.0 , is an “engagement strategist” who consults with nonprofit organizations on digital media. She is also a strategist for Socialbrite. Her background includes a decade of community organizing experience, followed by seven years in community economic development.

The K(no)w Post

Social Media Bird Brain

permission BNet small nonprofits social media big duck Fluent SelfFrom Oak Creek Printworks I didn't have a post planned for this week. When life wasn't so chaotic, I used to line up post ideas with notes and links so I could get right at one when I needed to. But I find that I prefer not having a lot of prepared stuff. I like looking around (I am a digital flaneuse, after all) and finding something in an article that makes me think and wonder and ponder and.

#OurWork: NYU Faculty Against the Sexton Plan Marketing Campaign

Non Profit Marketing 360

Advertising Blog Post Campaigns Case Study Communications Community Cross-Post Dashboards Fundraising Marketing Budget Marketing Skills Measurement Nonprofit Permission Marketing Public Relations Revitalization Silent Auction Social Media Sustainability Tweets Twitter Advertising campaign Facebook Greenwich Village New York City New York University NYU Promoted Tweets Social Marketing and Media Relations Campaign.

#SOCIALNETORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Non Profit Marketing 360

Advice Advocacy Campaigns Cause Marketing Communications Community Crowdfunding Development Education: Technology Facebook Fundraising How-to Interview Marketing Marketing Budget Marketing Skills Measurement Nonprofit Permission Marketing Public Media relationships Report Resource Social Media Twitter Video Video Interview advocacy Charitable organization LinkedIn Non-profit organization Nonprofit organization NTEN Online Communities Social network video

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#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part II)

Non Profit Marketing 360

Earlier this month we posted our first interview with Rob Wu , co-founder of the online fundraising and social-media platform Causevox. We wanted to talk with him because Causevox was rolling out the latest version of its platform in late September. Our conversation proved so interesting that we couldn’t contain it in one post, so today we bring you part two of our conversation with Rob.

A New Year – and a New Era in NYC?

Non Profit Marketing 360

Blog Post Campaigns Case Study Community Cross-Post Facebook Marketing News and Current Affairs Nonprofit Permission Marketing Press Release Public Relations Revitalization Social Media Sustainability Bloomberg brooklyn Brooklyn Bridge Park city Court Greenwich Village New York City New York University NYC NYU NYU Expansion NYUFASP Park Parkland Parkland Alienation Parks Public Space Public Trust Doctrine Tobacco Warehouse Happy New Year to all. As ever, we hope it will be a good one.

#Interview: Gail Perry, Fundraising Consultant, Trainer & Author of Fired-Up Fundraising

Non Profit Marketing 360

As web guru Seth Godin says, you earn permission to email people. They give you permission to come into their lives, into their computers. Gail Perry is a fundraising consultant and trainer and the author of Fired-Up Fundraising: Turn Your Board’s Passion into Action. She is a highly sought speaker and writes a popular blog. Her most recent venture is an online coaching group.

#TECH: Facebook Timeline Rolled Out-Nonprofits Roll In

Non Profit Marketing 360

Advertising Advice Campaigns Cause Marketing Communications Crowdfunding Development Facebook Fundraising How-to Marketing Marketing Budget Marketing Skills Measurement Media Review Nonprofit Permission Marketing Reviews Site Administration Social Media Software Review Storytelling Technology Artez Charitable organization communication Initial Public Offer Marketing and Advertising Non-profit organization Online Communities Open Graph protocol Social network Spotify Timeline

#COMMUNICATIONS: The Number One Way To Gain Site Or Blog Readership Is…

Non Profit Marketing 360

Advertising Advice authenticity Blogs Communications eNewsletter How-to Marketing Marketing Skills Measurement Newsletter Newspaper Article Nonprofit Permission Marketing Publications Storytelling Writing advocacy Blog Business Charitable organization communication development Headline marketing Non-profit organization Nonprofit organization Social Media website WordPress

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#SOCIALMEDIA: Online Communication Is A Team Sport

Non Profit Marketing 360

Advice Blogs Branding Campaigns Cause Marketing Communications Crowdfunding Development eNewsletter Marketing Skills Measurement Nonprofit Permission Marketing Public Media Public Relations Publications Resource Site Administration Social Media Technology Writing Charitable organization communication development Fundraising Internet marketing marketing Non-profit organization Nonprofit organization Online CommunitiesPrep your staff for social media success.

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#SOCIALNETWORKS: Facebook Adds Handy Scheduling Features To Organizations’ Pages

Non Profit Marketing 360

Advice Communications Community Facebook How-to Marketing Measurement Nonprofit Permission Marketing Public Media Reviews Site Administration Social Media Software Review Technology Video Charitable organization communication HowTo John Haydon Non-profit organization Nonprofit organization Online Communities Social networking serviceFacebook is not known for its simple elegance, and some recent developments might not change that fact.

#VIDEO: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part II)

Non Profit Marketing 360

Earlier this month we posted our first interview with Rob Wu , co-founder of the online fundraising and social-media platform Causevox. We wanted to talk with him because Causevox was rolling out the latest version of its platform in late September. Our conversation proved so interesting that we couldn’t contain it in one post, so today we bring you part two of our conversation with Rob.

#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too

Non Profit Marketing 360

A Twitter Wall adds dynamism to even the smallest event. Though weather in the mid-Atlantic continues to flirt with spring while staying surprisingly loyal to winter, it is the season to be planning summer festivals, fundraisers, and rallies. And if you really want to stay on top of your nonprofit’s schedule, start planning your end-of-year banquet as well (and use Tungle ).

#Development: Jumo And Good.is Join To Create Largest Nonprofit Network

Non Profit Marketing 360

Advocacy Blogs Campaigns Civics Communications Community Crowdfunding Development eNewsletter Environment Fundraising Marketing Media Review News and Current Affairs Nonprofit Permission Marketing Politics Public Media Public Relations Research Reviews Social Media Volunteerism advocacy Business Charitable organization Chris Hughes communication development Facebook Jumo Non-profit organization Online Communities Social network website

#Interview: Nicole Harrison is the founder of SocialNicole.com and host of #nptalk

Non Profit Marketing 360

Blogs Communications Cross-Post Facebook Fundraising Interview Marketing Nonprofit Permission Marketing Perspectives Philanthropy Social Media Tweets Twitter Google Internet marketing Mark Dayton Minneapolis Nicole Non-profit organization SocialNicoleNicole Harrison is the founder of SocialNicole , a Minneapolis agency that provides online and social media communications services for businesses and nonprofits. She is also the host of a weekly Twitter chat about nonprofits, #NPTalk.

#SOCIALNETWORKS: What Makes Pinterest So Engaging? It’s Incredibly Simple to Use.

Non Profit Marketing 360

Advertising Advice Advocacy Apple Blogs Communications Community Design Education: Technology Fundraising How-to iDevice iPhone Apps Marketing Marketing Skills Newspaper Article Nonprofit Permission Marketing Public Media relationships Reviews Site Administration Social Media Software Review Technology Video Web and Print Web Design Charitable organization communication Marketing and Advertising Non-profit organization Online Communities Pinterest Social network Social networking service

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#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Advertising Advice Book Review Branding Campaigns Case Study Communications Community Cross-Post Facebook Fundraising Marketing Marketing Budget Marketing Skills Measurement Nonprofit Permission Marketing Perspectives Philanthropy Public Relations Research Resource Tweets Twitter Business Guerrilla Marketing Jay Jay Conrad Levinson Marketing and Advertising Small business Twinkie Twinkie the Kid Walmart Wonder Bread

Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

If we are okay with CAN-SPAM but still in conflict with permission-based restrictions – what are our options for bulk email? In this case, it seems like the permission-based opt-in best practices that many bulk email companies are enforcing — and not the law itself — is what’s tripping up this group. E-Newsletters Nonprofit Communications Publication Management CAN-SPAM email marketing opt-in opt-out permission-based marketingThumbs Up or Down?

#ADVOCACY: When A Clever Concept Just Misses, It Misses By A Lot

Non Profit Marketing 360

Advice authenticity Blogs Campaigns Case Study Cause Marketing Civics Communications Community Crowdfunding Design Development Donor Acquisition Fundraising Graphic Design Health Marketing Skills Media Review Nonprofit Permission Marketing Public Media Public Relations Publications Reviews Storytelling advocacy Charitable organization communication design Food bank Hunger Jeff Brooks marketing Non-profit organization Oxfam Social network SOFII

Interview with Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”

Non Profit Marketing 360

Advertising Advice Book Review Branding Campaigns Case Study Communications Cross-Post Direct Mail Facebook Interview Marketing Marketing Budget Marketing Skills Measurement Nonprofit Permission Marketing Perspectives Public Relations Publications Research Resource Social Media Big Duck Business Chico Marx Disney Consumer Products marketing Marketing and Advertising Non-profit organization

#PUBLICPOLICY: Online Privacy Becomes Concern For Service Providers

Non Profit Marketing 360

Audio Interview Blogs Civics Communications Community Education: Technology Facebook Geo-Location Marketing Measurement Media Review National/International News and Current Affairs Permission Marketing Politics Public Media Site Administration Social Media Twitter Web and Print communication Google Google Chrome HTTP cookie Internet Explorer Internet privacy Marketing and Advertising New Yorker NPR Obama Administration Online Communities Privacy privacy settings Social network

#SocialMedia: Facebook’s Updates Strive For Timelines About Its Users

Non Profit Marketing 360

Communications Community eNewsletter Facebook Marketing Media Review Nonprofit Opinion Permission Marketing Public Relations Social Media Software Review Storytelling Technology Video Web and Print Web Design Beth Kanter Charitable organization Farmville Google Non-profit organization Online Communities Social network Spotify Timeline videoLast week Facebook presented its latest iteration and updates with fanfare unusual even for Facebook.

#Interview: Gail Perry, Fundraising Consultant, Trainer & Author of Fired-Up Fundraising

Non Profit Marketing 360

As web guru Seth Godin says, you earn permission to email people. They give you permission to come into their lives, into their computers. Gail Perry is a fundraising consultant and trainer and the author of Fired-Up Fundraising: Turn Your Board’s Passion into Action. She is a highly sought speaker and writes a popular blog. Her most recent venture is an online coaching group.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Advertising Advice Blogs Branding Campaigns Communications Community Copyrighting Cross-Post Development Direct Mail Donor Acquisition E-Mail eNewsletter Facebook Grants Marketing Skills Newsletter Nonprofit Permission Marketing Perspectives Philanthropy Publications Storytelling Tweets Twitter Writing Advertising mail Cause marketing DonorsChoose Fundraising Google Mal Warwick Michael Nick Allen Non-profit organization Rainforest Action Network Social Media TechSoup World Wide Web

#INTERVIEW: Joanne Fritz, The About.com Website Guide on Nonprofit Charitable Organizations

Non Profit Marketing 360

Advice Blogs Campaigns Community Cross-Post eNewsletter Facebook Fundraising Nonprofit Permission Marketing Perspectives Storytelling Twitter Web Design About.com American Red Cross Charitable organization Don Akchin Google Joanne Non-Governmental Organization Nonprofit organization Social Media Social network Washington D.C.Joanne Fritz is the guide to About.com ’s “ Nonprofit Charitable Organizations ” site.

#Communications: Fine Tune Twitter Use To Enrich Outreach

Non Profit Marketing 360

Advice Blogs Book Review Branding Campaigns Cause Marketing Communications Community Fundraising Marketing Marketing Skills Measurement Nonprofit Permission Marketing Public Relations Publications Resource Reviews Social Media Technology Tweets Brian Solis Business marketing online fundraising Social network TwitterThe idea of using Twitter can overwhelm some, and how to use it as a smart tool for strategic engagement seems downright contradictory to many.

#INTERVIEW: Debra Askanase, Socialbrite.org Strategist, Offers Useful Advice To Nonprofits Using Social Media

Non Profit Marketing 360

Advice Blogs Cross-Post Fundraising Nonprofit Permission Marketing Perspectives Social Media Business Community Organizer 2.0 Debra Askanase, founder of Community Organizer 2.0 , is an “engagement strategist” who consults with nonprofit organizations on digital media. She is also a strategist for Socialbrite. Her background includes a decade of community organizing experience, followed by seven years in community economic development.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Advertising Advice Book Review Branding Campaigns Case Study Communications Community Cross-Post Facebook Fundraising Marketing Marketing Budget Marketing Skills Measurement Nonprofit Permission Marketing Perspectives Philanthropy Public Relations Research Resource Tweets Twitter Business Guerrilla Marketing Jay Jay Conrad Levinson Marketing and Advertising Small business Twinkie Wonder Bread

#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

Non Profit Marketing 360

Blogs Campaigns Communications Cross-Post Development Donor Acquisition E-Mail eNewsletter Fundraising Grants Grants and Funding Marketing Skills Newsletter Nonprofit Permission Marketing Perspectives Publications Design relationships Storytelling Writing advertising Advertising mail Blog Domain Group Don Akchin Internet marketing Nonprofit organization Social Media

#Interview: Howard Adam Levy, Principal of Red Rooster Group

Non Profit Marketing 360

Cross-Post Design Donor Acquisition eNewsletter Grants Grants and Funding Graphic Design Major Gifts Marketing Skills Newsletter Nonprofit Permission Marketing Perspectives Publications Publications Design Slide Presentations Social Media Storytelling Web Design Writing Adam Levy Business Don Akchin Facebook Howard Adam Levy marketing New York City Non-profit organization Red Rooster Group Small business

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#Inteview: Amy Eisenstein, Fundraising Consultant and Author of 50 Asks in 50 Weeks

Non Profit Marketing 360

Book Review Campaigns Cross-Post Development Donor Acquisition Facebook Fundraising Grants Major Gift Major Gifts Marketing Skills Nonprofit Permission Marketing Perspectives Philanthropy Public Relations Reviews Tweets Board of directors consultant Development director Don Akchin Donation marketing Non-profit organization Organization Social Media TwitterAmy Eisenstein is a “no nonsense” fundraising consultant for local and national nonprofits.

#SocialNetworking: Facebook Updates Introduces “Timelines”

Non Profit Marketing 360

Communications Community eNewsletter Facebook Marketing Media Review Nonprofit Opinion Permission Marketing Public Relations Social Media Software Review Storytelling Technology Video Web and Print Web Design Beth Kanter Charitable organization Farmville Google Non-profit organization Online Communities Public relations Social network Spotify Timeline videoLast week Facebook presented its latest iteration and updates with fanfare unusual even for Facebook.

#Interview: Howard Adam Levy, Principal of Red Rooster Group

Non Profit Marketing 360

Cross-Post Design Donor Acquisition eNewsletter Grants Grants and Funding Graphic Design Major Gifts Marketing Skills Newsletter Nonprofit Permission Marketing Perspectives Publications Publications Design Slide Presentations Social Media Storytelling Web Design Writing Business Don Akchin Facebook Howard Adam Levy marketing New York City Non-profit organization Red Rooster Group Small business

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#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Advertising Advice Blogs Branding Campaigns Communications Community Copyrighting Cross-Post Development Direct Mail Donor Acquisition E-Mail eNewsletter Facebook Grants Marketing Skills Newsletter Nonprofit Permission Marketing Perspectives Philanthropy Publications Storytelling Tweets Twitter Writing Advertising mail Cause marketing Fundraising Google Nick Allen Non-profit organization Rainforest Action Network Social Media TechSoup

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Advertising Advice Blogs Branding Campaigns Communications Community Copyrighting Cross-Post Development Direct Mail Donor Acquisition E-Mail eNewsletter Facebook Grants Marketing Skills Newsletter Nonprofit Permission Marketing Perspectives Philanthropy Publications Storytelling Tweets Twitter Writing Advertising mail Cause marketing DonorsChoose Fundraising Google Mal Warwick Michael Nick Allen Non-profit organization Rainforest Action Network Social Media TechSoup World Wide Web

#Interview: Sandy Rees, Owner of the “Get Fully Funded” Blog and Fundraising Consultant

Non Profit Marketing 360

Blogs Communications Cross-Post Development Donor Acquisition Facebook Fundraising How-to Nonprofit Permission Marketing Perspectives Philanthropy Twitter Business development donor acquisition donor cultivation giving marketing Non-profit organization nonprofit consultant Organization Social Media United StatesSandy Rees writes the “ Get Fully Funded ” blog in addition to consulting and coaching nonprofit leaders on fundraising.

6 major donor expectations you simply cannot ignore

iMarketSmart

Permission. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen. Dialogue. Major donors expect to be able to have a dialogue with an organization and its staff. Convenience. Major donors expect their engagements to be convenient for them. Focus. Major donors expect you to focus on them (be relevant and provide value that suits their needs and desires). Self-directed.

Three Simple Steps to Using Original Photos

Kivi's Nonprofit Communications Blog

Before you take out the camera, though, check whether your organization has a policy regarding the use of original photos, specifically how to handle obtaining permission from people that will be shown in the photos. Does your organization have photo permission forms (and guidelines for how to use them)? 1 Permission Forms. Some secure permissions in advance, but when that isn’t an option – there isn’t time, for instance – you may need to hand out forms during an event.

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Interview On Cause Marketing With a Trade Magazine Reporter

Cause Related Marketing

Jude Carol Gustafson Seth Godin Permission Marketing Advantages of Cause-Related Marketing Last week I did “email interview” on cause-related marketing with Carol Gustafson, a writer for W&E Today, a trade magazine for the western and English equine industry.She asked me five questions. I’ll post the answers to the first two questions on today’s post, and the remaining on next Tuesday’s post. Carol’s questions are in italics, followed by my answers.1. With money tight and ad budgets.

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The 5 p’s of engagement fundraising

iMarketSmart

1- Permission. The best way to ensure that they don’t exercise that power is to gain their permission to communicate with them. You can gain permission if you develop content (engagement experiences, tools, widgets, videos, workbooks, apps, etc.) Once you’ve gained permission, you must prove over and over that you won’t abuse the privilege you just attained by over-communicating irrelevantly. You won’t abuse the permission they granted.