Pro Tips on Getting the Most Out of a Pay-Per-Click Campaign

Fundraising Coach

If you’re like me, you haven’t engaged an agency to conduct a pay-per-click campaign. Here’s how you make sure you find the right one: Meet the People You’re Paying. I wouldn’t know where to start, so I’m pleased to have this guest post from Dwayne Ricketts. Dwayne attended University of Missouri where he received a BA in Business. He currently works for an SEO firm in Kansas City. by Dwayne Ricketts.

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Pay-for-placement management (includes pay-per-click). Link popularity / reputation development” Two of the three bullet point include the word ‘pay’, which might put off some ?

Why you should simply make your planned giving messages simple.

iMarketSmart

35 characters per line. Advertising Fundraising marketing Pay-per-click marketing Planned Giving Planned giving Planned Giving Marketing ppc strategy internet online marketing Simple solve problemsRecently a client asked me to review and critique a fundraising letter.

Should you do SEO marketing? An interview with Didit CEO, Kevin Lee

Wild Woman Fundraising

Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. Do you see a movement in nonprofit marketing towards Pay Per Click advertising or SEO? You’ve done banners, letters, annual reports, even made a twitter account for your nonprofit. But what’s next? Where is the next frontier for nonprofit marketing?

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Building awareness for planned giving is easier and less expensive than ever

iMarketSmart

If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Promoting planned giving doesn’t have to be expensive. Try retargeting ads! What is retargeting?

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Building Awareness for Planned Giving is Easier and Less Expensive Than Ever

iMarketSmart

If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Promoting planned giving doesn’t have to be expensive. Try retargeting ads! What is retargeting?

Building Awareness for Planned Giving is Easier and Less Expensive Than Ever

iMarketSmart

If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Promoting planned giving doesn’t have to be expensive. Try retargeting ads! What is retargeting?

A potpourri of updates

The Agitator

In January, I talked about how Google was requiring nonprofits to have a click-through rate for Google Grant ads at 5%. Acquisio looked at the average click-through rates for various industries: As you can see, industries like Legal, Education + Employment, and Financial are well below the 5% CTR that Google is asking of nonprofits. Hmmmmmmm… I wonder if there’s any correlation to what those industries pay per click?

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What Blogging Can Do For You

Marketing for Nonprofits

And while billions are spent on Pay Per Click (PPC) and other ad-centric strategies, nearly all of the clicks on search results come from an organic area.It Click on the screen shot above. I love blogging. I love having a voice on the issues I care about.

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Diva Marketing Talks About Social Media Sponsored Conversations With "Auntie" Melanie Notkin and Scott Monty

Diva Marketing Blog

We'll also talk about where blogger relations and pay per click fits into the picture. Diva Marketing Talks is a live, internet radio show. 30-minutes. 2-guests. 1-topic about social media marketing.