Pro Tips on Getting the Most Out of a Pay-Per-Click Campaign

Fundraising Coach

If you’re like me, you haven’t engaged an agency to conduct a pay-per-click campaign. Here’s how you make sure you find the right one: Meet the People You’re Paying. I wouldn’t know where to start, so I’m pleased to have this guest post from Dwayne Ricketts. Dwayne attended University of Missouri where he received a BA in Business. He currently works for an SEO firm in Kansas City. by Dwayne Ricketts.

Why you should simply make your planned giving messages simple.

iMarketSmart

35 characters per line. Advertising Fundraising marketing Pay-per-click marketing Planned Giving Planned giving Planned Giving Marketing ppc strategy internet online marketing Simple solve problemsRecently a client asked me to review and critique a fundraising letter.

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Pay-for-placement management (includes pay-per-click). Link popularity / reputation development” Two of the three bullet point include the word ‘pay’, which might put off some ?

Building awareness for planned giving is easier and less expensive than ever

iMarketSmart

If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Promoting planned giving doesn’t have to be expensive. Try retargeting ads! What is retargeting?

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Building Awareness for Planned Giving is Easier and Less Expensive Than Ever

iMarketSmart

If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Promoting planned giving doesn’t have to be expensive. Try retargeting ads! What is retargeting?

Build 151

Building Awareness for Planned Giving is Easier and Less Expensive Than Ever

iMarketSmart

If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Promoting planned giving doesn’t have to be expensive. Try retargeting ads! What is retargeting?

Build 141

The Ultimate Guide to Digital Marketing for Nonprofits

Twenti

That’s why it’s important to make sure that you have a user-friendly website and donation system when your supporters click through from your ads or social media profiles. Click here to learn more about the different areas of SEO or read this guide on SEO for nonprofits.

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The Ultimate Guide to Social Media for Nonprofits

Twenti

You can pay to have your content show up in people’s feeds, encouraging them to watch a video, engage with a post or click through to your website. For the best engagement rates, keep your videos between 5 and 20 minutes long, and pay attention to your titles to attract viewers.

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A potpourri of updates

The Agitator

In January, I talked about how Google was requiring nonprofits to have a click-through rate for Google Grant ads at 5%. Acquisio looked at the average click-through rates for various industries: As you can see, industries like Legal, Education + Employment, and Financial are well below the 5% CTR that Google is asking of nonprofits. Hmmmmmmm… I wonder if there’s any correlation to what those industries pay per click?

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What Blogging Can Do For You

Marketing for Nonprofits

And while billions are spent on Pay Per Click (PPC) and other ad-centric strategies, nearly all of the clicks on search results come from an organic area.It Click on the screen shot above. I love blogging. I love having a voice on the issues I care about.

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Diva Marketing Talks About Social Media Sponsored Conversations With "Auntie" Melanie Notkin and Scott Monty

Diva Marketing Blog

We'll also talk about where blogger relations and pay per click fits into the picture. Diva Marketing Talks is a live, internet radio show. 30-minutes. 2-guests. 1-topic about social media marketing.