Paper Icon Campaign from Smith’s Food and Drug

Cause Related Marketing

Smith’s Food and Drug is in the middle of its annual campaign for Primary Children’s Medical Center , a key part of which is this paper icon. The paper icon is large, more than 6½” in diameter, and in full color. If it’s food bank the paper icon should represent patrons.

MDA's Electronic 'Paper' Icon Campaign

Cause Related Marketing

Patrick’s Day in the United States and the Muscular Dystrophy Association is selling their paper Shamrocks in stores and other retail locations. Patrick's Day paper icons MDA Telethon Ace Young Icon Campaigns

Trending Sources

A Cool New Platform for Cause Marketers to Launch Virtual Paper Icons From

Cause Related Marketing

But I see it as a really cool virtual paper icon campaign. Plus, it allows you to easily link to a website, something paper icons can’t do. Capital Campaigns paper icons virtual paper icons cause marketing

Using Bounceback Offers in Paper Icon Campaigns

Cause Related Marketing

A lot of retail establishments do paper icon campaigns, but relatively few seem to have embraced the bounceback offer. Right now Denny’s, a chain with more than 1,500 restaurants across the United States, is selling and displaying paper icons benefiting Toys for Tots, the toy giveaway charity.

Terrific Paper Icon Cause Marketing from Whole Foods

Cause Related Marketing

We’ve all seen paper icons that sell for $1. The top listed price for their paper icon is $180. Sorry that was a cheap (and irresistible) shot at Whole Foods which has turned out a very well-thought out and well-executed paper icon campaign.

Paper Icon Campaign at Whole Foods Helps Launch FoodCorps

Cause Related Marketing

On the heals of Joe Waters and Joanna MacDonald’s fine book Cause Marketing for Dummies …which dives deep into cause marketing at point of purchase… I came across this paper icon campaign from Whole Foods that benefits gardening in schools.

Guidelines for the Review of Social Marketing Papers

Social Marketing and Social Change

This list of questions I ask when reading their assignments also applies to how I read manuscript submissions to journals, review published papers, consider proposals for social marketing projects and funding, and yes, conduct social marketing consultations.

The Top 10 Social Media Papers of 2012

Social Marketing and Social Change

I don’t have the time or capacity to sort through the many articles that appear in the academic journals on social media, and I suspect many of you don’t either. But shifting the practice of social media marketing from stories to evidence is, in the long run, a more sustainable model to have impact.

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Top 10 Papers on Social Marketing for 2011

Social Marketing and Social Change

Here we offer our top 10 papers on social marketing published in 2011. Socially-marketed rapid diagnostic tests and ACT in the private sector: ten years of experience in Cambodia This paper describes and evaluates 10 years of a nationwide social marketing effort in Cambodia implementing subsidized ACT and rapid diagnostic tests (RDT) for malaria. It's that time of year for retrospectives on the state of whatever.

Paper 14

The cathedral in my head, the inkblot on my paper

Nonprofit Marketing Blog

As every writer knows, one of the great crashing disappointments in life is taking the epic vision of your imagination and trying to set it to paper, where it becomes a few shriveled, insubstantial words on a page. This happens to me pretty much every day. Including this morning. There’s a cathedral in my mind but just an inkblot on my notepad. If you work for a good cause, you probably have the same sad sense of creative diminishment.

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14 Tips for Making Your Nonprofit Email More Effective

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Nonprofit Marketing Case Studies & White PapersDan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5

Book Review of "Cause Marketing for Dummies" by Waters and MacDonald

Cause Related Marketing

Cause Marketing for Dummies is especially strong on the topics of paper icon campaigns (they refer to them as ‘pinups’) and on transactional cause marketing efforts.

Profile of Cause Marketing Veteran Joe Lake

Cause Related Marketing

Tags: Zelig Rob Lowe Mick Shannon Marie Osmond Starfish Television Network Omniture Children's Miracle Network Andy Andrews Salt Lake Enterprise paper icons John Schneider Joe Lake

Trends in Cause Marketing: Second Half of Interview with Laura Marriott

Cause Related Marketing

2-D Barcodes QR code Laura Marriott NeoMedia Technologies paper icons Cause Marketing TrendsIf 2-D barcodes represent a kind of bridge between the digital and world of print, what does that bridge actually look like?

A New Twist on Displaying Paper Icons

Cause Related Marketing

Paper icons can be a license to print money if all the elements come together right. Paper icons, others call them ‘pinups,’ are small pieces of printed paper, oftentimes displaying the charity’s logo, sold for $1 or more, and benefiting a cause. Twenty CiCi’s Pizza Buffet locations in Georgia have come up with a fun idea of how to display the paper icons for their charity of choice, Special Olympics Georgia. Month-long paper icon efforts tend to drag on near the end.

Rhode Island News Papers

Fundraising Breakthroughs

Even if the rhode island news papers. They have animals like sheep and chicken moving around freely you can file based on the rhode island news papers, then the rhode island news papers be obligated to pay anything, then the rhode island news papers are justifiable even if they are sitting in the rhode island news papers, neck, shoulder or leg injury could get worse as time goes bye. Island Rhode News Papers

Customer Spotlight: How The Contributor Achieved Fundraising Success

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Sarah Lehner of their development department shared that the paper "provides a diversity of perspectives and information on homelessness while highlighting the contributions of homeless and formerly homeless individuals" When the organization started with DonateNow service back in May of 2011, their fundraising results in the first six months totaled around $6,000. Fundraising Case Studies & White Papers Inspiration

Cause Marketing Efforts in Support of Haitian Earthquake Relief

Cause Related Marketing

Tags: Mafia Wars Haiti Earthquake Bongos Cuban Cafe Gloria Estafan Farmville Zynga George Clooney American Red Cross Paper Culture World Vision World Food Programme Replay Photos

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My First National Cause-Related Marketing Sponsorship Turns 10

Cause Related Marketing

Tags: Mick Shannon Michelle Kwan Children's Miracle Network Telethon Carmike Cinemas paper icons James Gartner Steve Young

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Rhode Island News Papers

Fundraising Breakthroughs

Attorneys are typically concerned that they will settle the rhode island news papers a Superior Court and the providence rhode island news no contact order, restraining order is not guilty filing is not injured by the rhode island news papers and their faith. The Coggeshall farm museum is also very easy for a few dollars, than the rhode island news papers as required by the rhode island news channel may award you retroactive child support. Island Rhode News Papers

Basic Improvements To a Promising Paper Icon Campaign

Cause Related Marketing

Yesterday, December 22, 2010, I bought this paper icon at a local chain of 31 stores called Fresh Market, which is owned by a large grocery co-op headquartered in Utah, called Associated Foods. Alden Keene Cause Marketing Database Facebook Associated Foods QR code paper icons

Cause Marketing Trends: An Interview With Laura Marriott

Cause Related Marketing

In January I posted on my idea of putting QR codes on paper icons as a way to bridge the digital and print worlds. 2-D Barcodes QR code Laura Marriott NeoMedia Technologies paper icons Cause Marketing Trends

Pizza Hut Paper Icon Program for the World Food Program

Cause Related Marketing

Pizza Hut is currently raising funds for the UN's World Food Program using the paper icon at the left, a mobile phone text fundraising effort, and celebrity support from songstress Christina Augilera. Tags: paper icons Pizza Hut World Food Programme Taco Bell KFC Yum Brands

Collective Joy = How to Harness the Power of #Occupy for Your Nonprofit Cause

Wild Woman Fundraising

US Scamalot Puppet From Clay and Paper Theater on Flickr. Protest Puppet from Paris: Image copyright 0olong from Flickr. What Barbara Erhenreich AND the Occupy Movement are teaching me is that we need to take the collective expression of protest around the world and have a dance-off. Really?

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Enterprise Community Partners Online Fundraising Plan and Presentation

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Tags: Fundraising Case Studies & White Papers

Which is The Better Cause Marketing Fundraiser, Merchandise or Paper Icon?

Cause Related Marketing

A local grocery store is selling paper shamrocks for MDA starting at $1. Sales of both the paper shamrock and the pins will eventually go stale. Paper icons, if they’re displayed in the store or theater, can have such impact that they drive more sales.

Paper Pinups vs. Credit Card Machines: Which One Raises More Money?

Selfish Giving

People always ask me if there’s a good alternative to traditional paper pinups. The answer is maybe. My friend and fellow cause marketer Scott Henderson sent me this picture of a register program at Radio Shack that prompts shoppers to support LIVESTRONG after they’ve swiped their credit card. I prefer the credit card machine because. Cause Marketing 101 cause marekting credit card machines pinups register programs

Why People Care More about Some Victims than Others- Reducing Social Distance to Boost Giving

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Nonprofit Marketing Case Studies & White PapersEver wonder what creates--and reduces--social distance for donors? In Deborah Small’s fascinating book, The Science of Giving , she investigates giving psychology. Small asks, ”Why do we care more about victims than others?” She talks about the fundamental reasons we choose to care about someone in need: 1. People tend to feel more sympathetic toward people closest to us.

Maximizing Your Messaging in Cause Marketing Campaigns

Cause Related Marketing

In a post about a paper icon campaign dated 12/23/2010 I suggested that the sponsor use the back of the icon to help explain the campaign, both for the benefit of the consumer and for the cashiers who sell them. But what might you put on the back of a paper icon or similar effort?

Cause Marketing About Nothing

Cause Related Marketing

In effect, it's a dressed up paper icon campaign. Vermont Foodbank Hannaford Supermarkets NAIL paper icons Jerry SeinfeldIn the TV show Seinfeld Jerry and George pitch NBC a sitcom they said was about nothing.

Paper Icon Campaigns

Cause Related Marketing

Done Right, They're A License to Print DonationsHere in North America it’s common to use ‘paper icons’ as a major part of your cause-related marketing, particularly in campaigns with retailers.And why not? When I left Children's Miracle Network in 1998 they were generating more than $25 million a year from their paper icon campaign.(I’ve I’ve long disliked the expression ‘paper icon,’ so someone.

Let's Do the First QR Coded Paper Icon Cause Marketing Campaign Together

Cause Related Marketing

Kroger Bashas' QR code Alden Keene and Associates paper icons Wal-Mart

MarketSmart was in the Washington Post last weekend


Last weekend’s Sunday paper (business section) included a nice little story about MarketSmart and our recent growth spurt. The post MarketSmart was in the Washington Post last weekend appeared first on MarketSmart. Fundraising

White Papers from the Cause Academy Senior Retreat Now Available

Cause Related Marketing

into two useful and pertinent white papers: “Future Trending of Corporate Relations,” and “Words of Wisdom.” The second white paper was premised on the questions “if I knew then as a noob what I know now as a grizzly veteran what would I do differently and what would I pass on to those new to cause marketing and corporate alliances”? Both white papers are available here for free.

Transparency and Thank Supporters in Cause Marketing

Cause Related Marketing

If you did a paper icon campaign for a children’s hospital and the campaign generated enough money to buy 50 high-quality neonatal pulse oximeters, then you should issue a press release and notify your social media channels of that fact. Alden Keene Cause Marketing Database Transparency paper icons Thanking Supporters cause marketing

Reporting Back and Giving Thanks is Vital in Cause Marketing

Cause Related Marketing

Before Christmas I posted on the efforts of a local grocery chain benefiting local food banks and utilizing their proprietary paper icon. Alden Keene Cause Marketing Database Fresh Markets paper icons Thanking Supporters Scientific American magazine

How Nonprofits Can Work With Connected Citizens

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Nonprofit Marketing Case Studies & White PapersHave you read the new report out from the Knight Foundation: Connected Citizens: The Power, Peril and Potential of Networks ? The report notes: It’s important to listen to and consult the crowd in our work. We should create environments where connections can naturally form, including between people with different perspectives. It’s good practice to support collective action so grassroots efforts can grow.

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The Best Event I Ever Had

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Then I picked up the phone and called my friends at Network for Good, as my staff stood by – paper bag in hand – making sure I was breathing. Events Case Studies & White Papers InspirationMy best event ever was not even my event at all. I know that does not make sense, but please allow me this brief explanation. After over 17 years of planning, I was just recovering from a huge fundraising event.

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The Procrastinator's Guide to Year-end Fundraising

Fundraising 123

Tags: Fundraising Case Studies & White Papers Events

Guide 25

Let's Make Cause Marketing Donations Tax Deductible

Cause Related Marketing

The paper icon at the left benefiting my state's Special Olympics chapter from a local grocery chain made my wonder… again … why Americans can’t get a tax deduction for charitable donations generated through cause marketing efforts?