If you did a paper icon campaign for a children’s hospital and the campaign generated enough money to buy 50 high-quality neonatal pulse oximeters, then you should issue a press release and notify your social media channels of that fact. Alden Keene Cause Marketing Database Transparency paper icons Thanking Supporters cause marketing MORE
Before Christmas I posted on the efforts of a local grocery chain benefiting local food banks and utilizing their proprietary paper icon. Alden Keene Cause Marketing Database Fresh Markets paper icons Thanking Supporters Scientific American magazine MORE
Tags: Mick Shannon Michelle Kwan Children's Miracle Network Telethon Carmike Cinemas paper icons James Gartner Steve Young MORE
For the best mHealth papers of 2012, I selected ones that address many important - but skimmed over - issues. The first paper examines how to assess health systems, their readiness and capacity to scale up mHealth interventions. The two papers that follow describe intervention trials. MORE
As every writer knows, one of the great crashing disappointments in life is taking the epic vision of your imagination and trying to set it to paper, where it becomes a few shriveled, insubstantial words on a page. This happens to me pretty much every day. Including this morning. There’s a cathedral in my mind but just an inkblot on my notepad. If you work for a good cause, you probably have the same sad sense of creative diminishment. MORE
Tags: Zelig Rob Lowe Mick Shannon Marie Osmond Starfish Television Network Omniture Children's Miracle Network Andy Andrews Salt Lake Enterprise paper icons John Schneider Joe Lake MORE
A friend recently found the paper icon at the left at a bowling alley in metropolitan Salt Lake City, Utah, where I live and asked my opinion. There’s no identifying marks on the paper icon except the pink ribbon. The paper stock is pretty heavy, I’d say at least 80-pound. MORE
In effect, MusiCares , which is a nonprofit subset of the Grammy Foundation, has created a kind of online paper icon effort. To draw an offline parallel, if I go to a retailer that sells and displays charity paper icons, I’m not charged just for looking at them. MORE
In effect, it's a dressed up paper icon campaign. Vermont Foodbank Hannaford Supermarkets NAIL paper icons Jerry SeinfeldIn the TV show Seinfeld Jerry and George pitch NBC a sitcom they said was about nothing. MORE
Tags: Fundraising Case Studies & White Papers MORE
Nonprofit Marketing Case Studies & White PapersHave you read the new report out from the Knight Foundation: Connected Citizens: The Power, Peril and Potential of Networks ? The report notes: It’s important to listen to and consult the crowd in our work. We should create environments where connections can naturally form, including between people with different perspectives. It’s good practice to support collective action so grassroots efforts can grow. MORE
A lot of retail establishments do paper icon campaigns, but relatively few seem to have embraced the bounceback offer. Right now Denny’s, a chain with more than 1,500 restaurants across the United States, is selling and displaying paper icons benefiting Toys for Tots, the toy giveaway charity. MORE
Attorneys are typically concerned that they will settle the rhode island news papers a Superior Court and the providence rhode island news no contact order, restraining order is not guilty filing is not injured by the rhode island news papers and their faith. The Coggeshall farm museum is also very easy for a few dollars, than the rhode island news papers as required by the rhode island news channel may award you retroactive child support. Island Rhode News Papers MORE
This list of questions I ask when reading their assignments also applies to how I read manuscript submissions to journals, review published papers, consider proposals for social marketing projects and funding, and yes, conduct social marketing consultations. MORE
Patrick’s Day in the United States and the Muscular Dystrophy Association is selling their paper Shamrocks in stores and other retail locations. Patrick's Day paper icons MDA Telethon Ace Young Icon Campaigns MORE
Pizza Hut is currently raising funds for the UN's World Food Program using the paper icon at the left, a mobile phone text fundraising effort, and celebrity support from songstress Christina Augilera. Tags: paper icons Pizza Hut World Food Programme Taco Bell KFC Yum Brands MORE
A local grocery store is selling paper shamrocks for MDA starting at $1. Sales of both the paper shamrock and the pins will eventually go stale. Paper icons, if they’re displayed in the store or theater, can have such impact that they drive more sales. MORE
Done Right, They're A License to Print DonationsHere in North America it’s common to use ‘paper icons’ as a major part of your cause-related marketing, particularly in campaigns with retailers.And why not? When I left Children's Miracle Network in 1998 they were generating more than $25 million a year from their paper icon campaign.(I’ve I’ve long disliked the expression ‘paper icon,’ so someone. MORE
In January I posted on my idea of putting QR codes on paper icons as a way to bridge the digital and print worlds. 2-D Barcodes QR code Laura Marriott NeoMedia Technologies paper icons Cause Marketing Trends MORE
Nonprofit Marketing Case Studies & White PapersEver wonder what creates--and reduces--social distance for donors? In Deborah Small’s fascinating book, The Science of Giving , she investigates giving psychology. Small asks, ”Why do we care more about victims than others?” She talks about the fundamental reasons we choose to care about someone in need: 1. People tend to feel more sympathetic toward people closest to us. MORE
Cause Marketing for Dummies is especially strong on the topics of paper icon campaigns (they refer to them as ‘pinups’) and on transactional cause marketing efforts. MORE
into two useful and pertinent white papers: “Future Trending of Corporate Relations,” and “Words of Wisdom.” The second white paper was premised on the questions “if I knew then as a noob what I know now as a grizzly veteran what would I do differently and what would I pass on to those new to cause marketing and corporate alliances”? Both white papers are available here for free. MORE
I don’t have the time or capacity to sort through the many articles that appear in the academic journals on social media, and I suspect many of you don’t either. But shifting the practice of social media marketing from stories to evidence is, in the long run, a more sustainable model to have impact. MORE
US Scamalot Puppet From Clay and Paper Theater on Flickr. Protest Puppet from Paris: Image copyright 0olong from Flickr. What Barbara Erhenreich AND the Occupy Movement are teaching me is that we need to take the collective expression of protest around the world and have a dance-off. Really? MORE
Even if the rhode island news papers. They have animals like sheep and chicken moving around freely you can file based on the rhode island news papers, then the rhode island news papers be obligated to pay anything, then the rhode island news papers are justifiable even if they are sitting in the rhode island news papers, neck, shoulder or leg injury could get worse as time goes bye. Island Rhode News Papers MORE
Nonprofit Marketing Case Studies & White PapersDan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5 MORE
2-D Barcodes QR code Laura Marriott NeoMedia Technologies paper icons Cause Marketing TrendsIf 2-D barcodes represent a kind of bridge between the digital and world of print, what does that bridge actually look like? MORE
International Cause Marketing Chile SupporterWall.com Reforest Patagonia Brenna Loury virtual paper icons Habitat for Humanity cause marketing Argentina MORE
Kroger Bashas' QR code Alden Keene and Associates paper icons Wal-Mart MORE
In a post about a paper icon campaign dated 12/23/2010 I suggested that the sponsor use the back of the icon to help explain the campaign, both for the benefit of the consumer and for the cashiers who sell them. But what might you put on the back of a paper icon or similar effort? MORE
But I see it as a really cool virtual paper icon campaign. Plus, it allows you to easily link to a website, something paper icons can’t do. Capital Campaigns SupporterWall.com paper icons virtual paper icons cause marketing MORE
Here we offer our top 10 papers on social marketing published in 2011. Socially-marketed rapid diagnostic tests and ACT in the private sector: ten years of experience in Cambodia This paper describes and evaluates 10 years of a nationwide social marketing effort in Cambodia implementing subsidized ACT and rapid diagnostic tests (RDT) for malaria. It's that time of year for retrospectives on the state of whatever. MORE
The paper icon at the left benefiting my state's Special Olympics chapter from a local grocery chain made my wonder… again … why Americans can’t get a tax deduction for charitable donations generated through cause marketing efforts? MORE
Sarah Lehner of their development department shared that the paper "provides a diversity of perspectives and information on homelessness while highlighting the contributions of homeless and formerly homeless individuals" When the organization started with DonateNow service back in May of 2011, their fundraising results in the first six months totaled around $6,000. Fundraising Case Studies & White Papers Inspiration MORE
Paper icons can be a license to print money if all the elements come together right. Paper icons, others call them ‘pinups,’ are small pieces of printed paper, oftentimes displaying the charity’s logo, sold for $1 or more, and benefiting a cause. Twenty CiCi’s Pizza Buffet locations in Georgia have come up with a fun idea of how to display the paper icons for their charity of choice, Special Olympics Georgia. Month-long paper icon efforts tend to drag on near the end. MORE
On the heals of Joe Waters and Joanna MacDonald’s fine book Cause Marketing for Dummies …which dives deep into cause marketing at point of purchase… I came across this paper icon campaign from Whole Foods that benefits gardening in schools. MORE
Yesterday, December 22, 2010, I bought this paper icon at a local chain of 31 stores called Fresh Market, which is owned by a large grocery co-op headquartered in Utah, called Associated Foods. Alden Keene Cause Marketing Database Facebook Associated Foods QR code paper icons MORE
People always ask me if there’s a good alternative to traditional paper pinups. The answer is maybe. My friend and fellow cause marketer Scott Henderson sent me this picture of a register program at Radio Shack that prompts shoppers to support LIVESTRONG after they’ve swiped their credit card. I prefer the credit card machine because. Cause Marketing 101 cause marekting credit card machines pinups register programs MORE
Smith’s Food and Drug is in the middle of its annual campaign for Primary Children’s Medical Center , a key part of which is this paper icon. The paper icon is large, more than 6½” in diameter, and in full color. If it’s food bank the paper icon should represent patrons. MORE
Last weekend’s Sunday paper (business section) included a nice little story about MarketSmart and our recent growth spurt. The post MarketSmart was in the Washington Post last weekend appeared first on MarketSmart. Fundraising MORE
We’ve all seen paper icons that sell for $1. The top listed price for their paper icon is $180. Sorry that was a cheap (and irresistible) shot at Whole Foods which has turned out a very well-thought out and well-executed paper icon campaign. MORE
Tags: Mafia Wars Haiti Earthquake Bongos Cuban Cafe Gloria Estafan Farmville Zynga George Clooney American Red Cross Paper Culture World Vision World Food Programme Replay Photos MORE
There were three suggested donation amounts: $1, $2 and $5.Unlike paper icons, it’s basically a tchotchke, similar to the Staples talking Easy Button, which benefited Boys and Girls Clubs of America. Tags: OfficeMax paper icons MDA Telethon Staples Icon Campaigns MORE
Paper Related Topics 
Cause Related Marketing
MAY 9, 2011
Smith’s Food and Drug is in the middle of its annual campaign for Primary Children’s Medical Center , a key part of which is this paper icon. The paper icon is large, more than 6½” in diameter, and in full color. If it’s food bank the paper icon should represent patrons.
Cause Related Marketing
MARCH 20, 2008
Patrick’s Day in the United States and the Muscular Dystrophy Association is selling their paper Shamrocks in stores and other retail locations. Patrick's Day paper icons MDA Telethon Ace Young Icon Campaigns
Cause Related Marketing
FEBRUARY 24, 2011
But I see it as a really cool virtual paper icon campaign. Plus, it allows you to easily link to a website, something paper icons can’t do. Capital Campaigns SupporterWall.com paper icons virtual paper icons cause marketing
Cause Related Marketing
DECEMBER 13, 2011
A lot of retail establishments do paper icon campaigns, but relatively few seem to have embraced the bounceback offer. Right now Denny’s, a chain with more than 1,500 restaurants across the United States, is selling and displaying paper icons benefiting Toys for Tots, the toy giveaway charity.
Cause Related Marketing
MARCH 24, 2011
We’ve all seen paper icons that sell for $1. The top listed price for their paper icon is $180. Sorry that was a cheap (and irresistible) shot at Whole Foods which has turned out a very well-thought out and well-executed paper icon campaign.
Cause Related Marketing
AUGUST 26, 2011
On the heals of Joe Waters and Joanna MacDonald’s fine book Cause Marketing for Dummies …which dives deep into cause marketing at point of purchase… I came across this paper icon campaign from Whole Foods that benefits gardening in schools.
Social Marketing and Social Change
MARCH 3, 2014
This list of questions I ask when reading their assignments also applies to how I read manuscript submissions to journals, review published papers, consider proposals for social marketing projects and funding, and yes, conduct social marketing consultations.
Social Marketing and Social Change
DECEMBER 20, 2012
I don’t have the time or capacity to sort through the many articles that appear in the academic journals on social media, and I suspect many of you don’t either. But shifting the practice of social media marketing from stories to evidence is, in the long run, a more sustainable model to have impact.
Nonprofit Marketing Blog
JUNE 8, 2011
As every writer knows, one of the great crashing disappointments in life is taking the epic vision of your imagination and trying to set it to paper, where it becomes a few shriveled, insubstantial words on a page. This happens to me pretty much every day. Including this morning. There’s a cathedral in my mind but just an inkblot on my notepad. If you work for a good cause, you probably have the same sad sense of creative diminishment.
Social Marketing and Social Change
DECEMBER 29, 2011
Here we offer our top 10 papers on social marketing published in 2011. Socially-marketed rapid diagnostic tests and ACT in the private sector: ten years of experience in Cambodia This paper describes and evaluates 10 years of a nationwide social marketing effort in Cambodia implementing subsidized ACT and rapid diagnostic tests (RDT) for malaria. It's that time of year for retrospectives on the state of whatever.
Cause Related Marketing
AUGUST 22, 2011
Cause Marketing for Dummies is especially strong on the topics of paper icon campaigns (they refer to them as ‘pinups’) and on transactional cause marketing efforts.
Fundraising 123
FEBRUARY 16, 2011
Nonprofit Marketing Case Studies & White PapersDan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5
Cause Related Marketing
MAY 12, 2009
Tags: Zelig Rob Lowe Mick Shannon Marie Osmond Starfish Television Network Omniture Children's Miracle Network Andy Andrews Salt Lake Enterprise paper icons John Schneider Joe Lake
Cause Related Marketing
FEBRUARY 9, 2011
2-D Barcodes QR code Laura Marriott NeoMedia Technologies paper icons Cause Marketing TrendsIf 2-D barcodes represent a kind of bridge between the digital and world of print, what does that bridge actually look like?
Cause Related Marketing
AUGUST 16, 2012
Paper icons can be a license to print money if all the elements come together right. Paper icons, others call them ‘pinups,’ are small pieces of printed paper, oftentimes displaying the charity’s logo, sold for $1 or more, and benefiting a cause. Twenty CiCi’s Pizza Buffet locations in Georgia have come up with a fun idea of how to display the paper icons for their charity of choice, Special Olympics Georgia. Month-long paper icon efforts tend to drag on near the end.
Cause Related Marketing
JANUARY 26, 2010
Tags: Mafia Wars Haiti Earthquake Bongos Cuban Cafe Gloria Estafan Farmville Zynga George Clooney American Red Cross Paper Culture World Vision World Food Programme Replay Photos
Cause Related Marketing
JUNE 3, 2008
Tags: Mick Shannon Michelle Kwan Children's Miracle Network Telethon Carmike Cinemas paper icons James Gartner Steve Young
Cause Related Marketing
DECEMBER 23, 2010
Yesterday, December 22, 2010, I bought this paper icon at a local chain of 31 stores called Fresh Market, which is owned by a large grocery co-op headquartered in Utah, called Associated Foods. Alden Keene Cause Marketing Database Facebook Associated Foods QR code paper icons
Cause Related Marketing
FEBRUARY 8, 2011
In January I posted on my idea of putting QR codes on paper icons as a way to bridge the digital and print worlds. 2-D Barcodes QR code Laura Marriott NeoMedia Technologies paper icons Cause Marketing Trends
Cause Related Marketing
OCTOBER 27, 2010
Pizza Hut is currently raising funds for the UN's World Food Program using the paper icon at the left, a mobile phone text fundraising effort, and celebrity support from songstress Christina Augilera. Tags: paper icons Pizza Hut World Food Programme Taco Bell KFC Yum Brands
Wild Woman Fundraising
FEBRUARY 8, 2012
US Scamalot Puppet From Clay and Paper Theater on Flickr. Protest Puppet from Paris: Image copyright 0olong from Flickr. What Barbara Erhenreich AND the Occupy Movement are teaching me is that we need to take the collective expression of protest around the world and have a dance-off. Really?
Cause Related Marketing
FEBRUARY 27, 2013
A local grocery store is selling paper shamrocks for MDA starting at $1. Sales of both the paper shamrock and the pins will eventually go stale. Paper icons, if they’re displayed in the store or theater, can have such impact that they drive more sales.
Cause Related Marketing
FEBRUARY 10, 2011
In a post about a paper icon campaign dated 12/23/2010 I suggested that the sponsor use the back of the icon to help explain the campaign, both for the benefit of the consumer and for the cashiers who sell them. But what might you put on the back of a paper icon or similar effort?
Cause Related Marketing
JULY 14, 2011
In effect, it's a dressed up paper icon campaign. Vermont Foodbank Hannaford Supermarkets NAIL paper icons Jerry SeinfeldIn the TV show Seinfeld Jerry and George pitch NBC a sitcom they said was about nothing.
Fundraising Breakthroughs
JANUARY 11, 2013
Even if the rhode island news papers. They have animals like sheep and chicken moving around freely you can file based on the rhode island news papers, then the rhode island news papers be obligated to pay anything, then the rhode island news papers are justifiable even if they are sitting in the rhode island news papers, neck, shoulder or leg injury could get worse as time goes bye. Island Rhode News Papers
Fundraising 123
JUNE 20, 2012
Sarah Lehner of their development department shared that the paper "provides a diversity of perspectives and information on homelessness while highlighting the contributions of homeless and formerly homeless individuals" When the organization started with DonateNow service back in May of 2011, their fundraising results in the first six months totaled around $6,000. Fundraising Case Studies & White Papers Inspiration
Cause Related Marketing
FEBRUARY 28, 2007
Done Right, They're A License to Print DonationsHere in North America it’s common to use ‘paper icons’ as a major part of your cause-related marketing, particularly in campaigns with retailers.And why not? When I left Children's Miracle Network in 1998 they were generating more than $25 million a year from their paper icon campaign.(I’ve I’ve long disliked the expression ‘paper icon,’ so someone.
Selfish Giving
AUGUST 1, 2012
People always ask me if there’s a good alternative to traditional paper pinups. The answer is maybe. My friend and fellow cause marketer Scott Henderson sent me this picture of a register program at Radio Shack that prompts shoppers to support LIVESTRONG after they’ve swiped their credit card. I prefer the credit card machine because. Cause Marketing 101 cause marekting credit card machines pinups register programs
Cause Related Marketing
JANUARY 5, 2011
Kroger Bashas' QR code Alden Keene and Associates paper icons Wal-Mart
Fundraising Breakthroughs
JANUARY 12, 2012
Attorneys are typically concerned that they will settle the rhode island news papers a Superior Court and the providence rhode island news no contact order, restraining order is not guilty filing is not injured by the rhode island news papers and their faith. The Coggeshall farm museum is also very easy for a few dollars, than the rhode island news papers as required by the rhode island news channel may award you retroactive child support. Island Rhode News Papers
Cause Related Marketing
JUNE 17, 2013
into two useful and pertinent white papers: “Future Trending of Corporate Relations,” and “Words of Wisdom.” The second white paper was premised on the questions “if I knew then as a noob what I know now as a grizzly veteran what would I do differently and what would I pass on to those new to cause marketing and corporate alliances”? Both white papers are available here for free.
Fundraising 123
MAY 20, 2009
Tags: Fundraising Case Studies & White Papers
Fundraising 123
FEBRUARY 16, 2011
Nonprofit Marketing Case Studies & White PapersEver wonder what creates--and reduces--social distance for donors? In Deborah Small’s fascinating book, The Science of Giving , she investigates giving psychology. Small asks, ”Why do we care more about victims than others?” She talks about the fundamental reasons we choose to care about someone in need: 1. People tend to feel more sympathetic toward people closest to us.
Cause Related Marketing
MAY 28, 2012
If you did a paper icon campaign for a children’s hospital and the campaign generated enough money to buy 50 high-quality neonatal pulse oximeters, then you should issue a press release and notify your social media channels of that fact. Alden Keene Cause Marketing Database Transparency paper icons Thanking Supporters cause marketing
Cause Related Marketing
FEBRUARY 3, 2011
Before Christmas I posted on the efforts of a local grocery chain benefiting local food banks and utilizing their proprietary paper icon. Alden Keene Cause Marketing Database Fresh Markets paper icons Thanking Supporters Scientific American magazine
Cause Related Marketing
MARCH 7, 2011
The paper icon at the left benefiting my state's Special Olympics chapter from a local grocery chain made my wonder… again … why Americans can’t get a tax deduction for charitable donations generated through cause marketing efforts?
Cause Related Marketing
JUNE 16, 2011
In effect, MusiCares , which is a nonprofit subset of the Grammy Foundation, has created a kind of online paper icon effort. To draw an offline parallel, if I go to a retailer that sells and displays charity paper icons, I’m not charged just for looking at them.
iMarketSmart
MAY 11, 2015
Last weekend’s Sunday paper (business section) included a nice little story about MarketSmart and our recent growth spurt. The post MarketSmart was in the Washington Post last weekend appeared first on MarketSmart. Fundraising
Fundraising 123
APRIL 20, 2011
Nonprofit Marketing Case Studies & White PapersHave you read the new report out from the Knight Foundation: Connected Citizens: The Power, Peril and Potential of Networks ? The report notes: It’s important to listen to and consult the crowd in our work. We should create environments where connections can naturally form, including between people with different perspectives. It’s good practice to support collective action so grassroots efforts can grow.
Cause Related Marketing
JUNE 28, 2012
International Cause Marketing Chile SupporterWall.com Reforest Patagonia Brenna Loury virtual paper icons Habitat for Humanity cause marketing Argentina
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