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SEPTEMBER 12, 2018

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MAY 24, 2018

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MAY 24, 2018

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MAY 21, 2018

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MAY 22, 2018

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AUGUST 28, 2018

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MAY 24, 2018

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MAY 22, 2018

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Cause Related Marketing

AUGUST 16, 2012

Paper icons can be a license to print money if all the elements come together right. Paper icons, others call them ‘pinups,’ are small pieces of printed paper, oftentimes displaying the charity’s logo, sold for $1 or more, and benefiting a cause. Twenty CiCi’s Pizza Buffet locations in Georgia have come up with a fun idea of how to display the paper icons for their charity of choice, Special Olympics Georgia. Month-long paper icon efforts tend to drag on near the end.

Display 119

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Cause Related Marketing

DECEMBER 13, 2011

A lot of retail establishments do paper icon campaigns, but relatively few seem to have embraced the bounceback offer. Right now Denny’s, a chain with more than 1,500 restaurants across the United States, is selling and displaying paper icons benefiting Toys for Tots, the toy giveaway charity. When you buy the paper icon at the left, Denny’s gives you the bounceback coupon below for an order of Pancake Puppies, which are sort of like deep-fried doughnut holes.

Paper 127

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Fundraising Breakthroughs

JANUARY 11, 2013

Even if the rhode island news papers. They have animals like sheep and chicken moving around freely you can file based on the rhode island news papers, then the rhode island news papers be obligated to pay anything, then the rhode island news papers are justifiable even if they are sitting in the rhode island news papers, neck, shoulder or leg injury could get worse as time goes bye. Island Rhode News Papers

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SocialButterfly

MAY 24, 2018

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Fundraising Breakthroughs

JANUARY 12, 2012

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Cause Related Marketing

AUGUST 26, 2011

On the heals of Joe Waters and Joanna MacDonald’s fine book Cause Marketing for Dummies …which dives deep into cause marketing at point of purchase… I came across this paper icon campaign from Whole Foods that benefits gardening in schools. He was bagging groceries when I offered to buy the paper icon. Successful paper icon campaigns frequently are an example of the Pareto Principle in action: 80% might be sold by people like this clerk/bagger.

Paper 146

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Cause Related Marketing

MARCH 24, 2011

We’ve all seen paper icons that sell for $1. The top listed price for their paper icon is $180. Sorry that was a cheap (and irresistible) shot at Whole Foods which has turned out a very well-thought out and well-executed paper icon campaign. Kudos to Whole Foods on a wonderful paper icon campaign. Whole Foods Microenterprise Microfinance Microcredit paper iconsA few sell for $5 and fewer still for $10. But how’s this for ambition from Whole Foods Market ?

Paper 136

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Social Marketing and Social Change

DECEMBER 27, 2012

For the best mHealth papers of 2012, I selected ones that address many important - but skimmed over - issues. The first paper examines how to assess health systems, their readiness and capacity to scale up mHealth interventions. This paper focuses on South Africa, but the framework and conclusions could fit most developed and LMIC contexts. It is a paper that most app developers and mHealth designers should put at the top of their reading list for 2013.

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Cause Related Marketing

MAY 9, 2011

Smith’s Food and Drug is in the middle of its annual campaign for Primary Children’s Medical Center , a key part of which is this paper icon. The paper icon is large, more than 6½” in diameter, and in full color. The credit card machine had a coordinated paper surround that also promoted the campaign. If it’s food bank the paper icon should represent patrons. How could Smith’s improve this well-put-together and effective paper icon campaign?

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Cause Related Marketing

MARCH 20, 2008

Patrick’s Day in the United States and the Muscular Dystrophy Association is selling their paper Shamrocks in stores and other retail locations. Patrick's Day paper icons MDA Telethon Ace Young Icon Campaigns We turn again to the icon campaign only this time an all-electronic version.It’s s the season of St. I saw them advertised as a top banner ad on the website of my local newspaper.I clicked on the ad and it took me to a secure page on the MDA website.

Paper 100

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Cause Related Marketing

FEBRUARY 27, 2013

A local grocery store is selling paper shamrocks for MDA starting at $1. Sales of both the paper shamrock and the pins will eventually go stale. But whereas most retailers wouldn’t have many qualms about throwing the leftover paper icons in the recycle bin, it wouldn't be so easy to do the same for the Variety lapel pin because they have a higher perceived value. Paper icons, if they’re displayed in the store or theater, can have such impact that they drive more sales.

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Cause Related Marketing

DECEMBER 23, 2010

Yesterday, December 22, 2010, I bought this paper icon at a local chain of 31 stores called Fresh Market, which is owned by a large grocery co-op headquartered in Utah, called Associated Foods. Alden Keene Cause Marketing Database Facebook Associated Foods QR code paper iconsSales of the icon benefits the hungry, women's shelters, military families, and community centers. based on what the individual store decides.Paper icon campaigns and their new-age descendents have been.

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Cause Related Marketing

OCTOBER 27, 2010

Pizza Hut is currently raising funds for the UN's World Food Program using the paper icon at the left, a mobile phone text fundraising effort, and celebrity support from songstress Christina Augilera. Tags: paper icons Pizza Hut World Food Programme Taco Bell KFC Yum Brands The campaign called From Hunger to Hope also invites direct support through the campaign website.From Hunger to Hope comes from Yum Brands, franchisor of Pizza Hut, KFC, Taco Bell, Long John Silver’.

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Cause Related Marketing

DECEMBER 2, 2008

There were three suggested donation amounts: $1, $2 and $5.Unlike paper icons, it’s basically a tchotchke, similar to the Staples talking Easy Button, which benefited Boys and Girls Clubs of America. Tags: OfficeMax paper icons MDA Telethon Staples Icon Campaigns Yesterday in OfficeMax I saw a new kind of icon campaign, this one a continuation of their efforts to benefit classroom teachers in the United States.

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Cause Related Marketing

FEBRUARY 24, 2011

But I see it as a really cool virtual paper icon campaign. Plus, it allows you to easily link to a website, something paper icons can’t do. Capital Campaigns SupporterWall.com paper icons virtual paper icons cause marketingSupporterWall.com is an interactive grid wall that displays pictures and links to your website that you could use for fundraising for you nonprofit or crowd funding your business idea.

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Cause Related Marketing

FEBRUARY 28, 2007

Done Right, They're A License to Print DonationsHere in North America it’s common to use ‘paper icons’ as a major part of your cause-related marketing, particularly in campaigns with retailers.And why not? When I left Children's Miracle Network in 1998 they were generating more than $25 million a year from their paper icon campaign.(I’ve I’ve long disliked the expression ‘paper icon,’ so someone.

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Cause Related Marketing

FEBRUARY 14, 2011

A friend recently found the paper icon at the left at a bowling alley in metropolitan Salt Lake City, Utah, where I live and asked my opinion. There’s no identifying marks on the paper icon except the pink ribbon. There’s no explanation on the back of the paper icon; just acres of unused white space. The paper stock is pretty heavy, I’d say at least 80-pound. Komen for the Cure Bad Cause Marketing paper icons Breast Cancer Awareness Month

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Cause Related Marketing

JUNE 17, 2013

into two useful and pertinent white papers: “Future Trending of Corporate Relations,” and “Words of Wisdom.” The second white paper was premised on the questions “if I knew then as a noob what I know now as a grizzly veteran what would I do differently and what would I pass on to those new to cause marketing and corporate alliances”? Both white papers are available here for free.

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Paper Phoenix March Corporate 113

Cause Related Marketing

JANUARY 5, 2011

This paper icon… which I purchased for $1 at Bashas’, an Arizona grocery chain… made it very clear to me that charities doing paper icon cause marketing campaigns are going to need to differentiate or risk being commoditized out of existence by the retailers themselves.The full-color icon benefits a new orangutan enclosure at the Phoenix Zoo. Kroger Bashas' QR code Alden Keene and Associates paper icons Wal-Mart

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Social Marketing and Social Change

MARCH 3, 2014

This list of questions I ask when reading their assignments also applies to how I read manuscript submissions to journals, review published papers, consider proposals for social marketing projects and funding, and yes, conduct social marketing consultations.

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Guidelines Paper Review Behavior 61

Social Marketing and Social Change

DECEMBER 29, 2011

Here we offer our top 10 papers on social marketing published in 2011. Socially-marketed rapid diagnostic tests and ACT in the private sector: ten years of experience in Cambodia This paper describes and evaluates 10 years of a nationwide social marketing effort in Cambodia implementing subsidized ACT and rapid diagnostic tests (RDT) for malaria. It's that time of year for retrospectives on the state of whatever.

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Paper Cambodia Sales And Marketing Kentucky 68

Social Marketing and Social Change

DECEMBER 20, 2012

I don’t have the time or capacity to sort through the many articles that appear in the academic journals on social media, and I suspect many of you don’t either. But shifting the practice of social media marketing from stories to evidence is, in the long run, a more sustainable model to have impact.

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The Agitator

APRIL 17, 2018

And the alternative – starting with a blank sheet of paper – is truly terrifying. Like Nietzsche’s abyss, as you stare into the paper, the paper stares back into you. It’s a yearly exercise – take what you did for your direct marketing program last year, replace some controls with the tests that beat them, and set up your tests and tweaks for the next year. Lather, rinse, repeat. This system has advantages. You know what each communication is capable of, and what it isn’t.

Paper 43

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Selfish Giving

AUGUST 1, 2012

People always ask me if there’s a good alternative to traditional paper pinups. The answer is maybe. My friend and fellow cause marketer Scott Henderson sent me this picture of a register program at Radio Shack that prompts shoppers to support LIVESTRONG after they’ve swiped their credit card. I prefer the credit card machine because. Cause Marketing 101 cause marekting credit card machines pinups register programs

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DonorDigital

JANUARY 10, 2013

That meeting and the quandary it presented led to the development of our latest white paper, Measuring Your Return on Investment in Multichannel Fundraising Campaigns. A while ago, I was invited to a small meeting with a handful of participants who represented large nonprofit organizations and leading fundraising agencies. The purpose of the meeting was to discuss the meaning of return on investment for multichannel fundraising efforts. I thought it was going to be a short meeting.

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The Nonprofit Consultant

MARCH 30, 2006

When I am preparing a proposal, I like to make sure everything is perfect, from the choice of fonts to the quality of the paper. I also like saving on paper. Today I was working on an LOI for a client to the David B. Gold Foundation , who have initiated a very nice online submission system. Several foundations have gone this route lately so I thought I'd take a moment to discuss online grant applications. Drawbacks: I do tend to be a bit of a control freak.

Paper 40

Paper Proposal Online Foundation 40

Nonprofit Marketing Blog

JUNE 8, 2011

As every writer knows, one of the great crashing disappointments in life is taking the epic vision of your imagination and trying to set it to paper, where it becomes a few shriveled, insubstantial words on a page. This happens to me pretty much every day. Including this morning. There’s a cathedral in my mind but just an inkblot on my notepad. If you work for a good cause, you probably have the same sad sense of creative diminishment.

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The Agitator

FEBRUARY 19, 2009

The Agitator has released the third and fourth in its new series of DonorTrends White Papers, based on our proprietary donor survey research. These papers, both dealing with online fundraising, are available only as a benefit for subscribers to The Agitator’s new Premium Service. Our first two White Papers dealt with generational trends and differences in giving. Our third paper is titled Online Giving: Postage Still Dominates … But Mouse Gaining.

Paper 40

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The Agitator

MARCH 16, 2009

The Agitator has released the fifth in its new series of DonorTrends White Papers, based on our proprietary donor survey research. This paper, dealing with donor loyalty, is available only as a benefit for subscribers to The Agitator’s Premium Service. Our first two White Papers deal with generational trends and differences in giving; our second two examine online giving behavior. Our new DonorTrends paper is titled Donor Loyalty: The Holy Grail of Fundraising.

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Diva Marketing Blog

OCTOBER 30, 2009

And the Number One Reason To Halloween Toilet Paper A Social Media Strategy. Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly. In the spirit of David Letterman's Top Ten. A zillion landing page blogs are pretending to be social media. take off the mask and you find a search strategy built on a blog platform 12.

Candy 56

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Seeking Grant Money Today

SEPTEMBER 26, 2006

Should you print this on the finest weight and watermarked paper that money can buy? Here is how to get to 'less is more' in formatting your grant proposal (grant application/request): Do not print the application on expensive paper. If the foundation requests that you submit ten copies of the application, paper clipped maybe, instead of stapled then do it. You've pulled together a great grant proposal for the Scottish Men's Garb Foundation.

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Insert Photos Paper Guidelines 43

Cause Related Marketing

JUNE 16, 2011

In effect, MusiCares , which is a nonprofit subset of the Grammy Foundation, has created a kind of online paper icon effort. To draw an offline parallel, if I go to a retailer that sells and displays charity paper icons, I’m not charged just for looking at them. Grammy Foundation Colbie Caillat MusiCares Entertainment Weekly magazine Owl City SupporterWall.com Selena Gomez Melanie Fiona Sugarland paper icons virtual paper icons Parachute

Cause Marketing 131

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