And the alternative – starting with a blank sheet of paper – is truly terrifying. Like Nietzsche’s abyss, as you stare into the paper, the paper stares back into you. It’s a yearly exercise – take what you did for your direct marketing program last year, replace some controls with the tests that beat them, and set up your tests and tweaks for the next year. Lather, rinse, repeat. This system has advantages. You know what each communication is capable of, and what it isn’t. MORE
For the best mHealth papers of 2012, I selected ones that address many important - but skimmed over - issues. The first paper examines how to assess health systems, their readiness and capacity to scale up mHealth interventions. The two papers that follow describe intervention trials. MORE
As every writer knows, one of the great crashing disappointments in life is taking the epic vision of your imagination and trying to set it to paper, where it becomes a few shriveled, insubstantial words on a page. This happens to me pretty much every day. Including this morning. There’s a cathedral in my mind but just an inkblot on my notepad. If you work for a good cause, you probably have the same sad sense of creative diminishment. MORE
Tags: Zelig Rob Lowe Mick Shannon Marie Osmond Starfish Television Network Omniture Children's Miracle Network Andy Andrews Salt Lake Enterprise paper icons John Schneider Joe Lake MORE
A friend recently found the paper icon at the left at a bowling alley in metropolitan Salt Lake City, Utah, where I live and asked my opinion. There’s no identifying marks on the paper icon except the pink ribbon. The paper stock is pretty heavy, I’d say at least 80-pound. MORE
That meeting and the quandary it presented led to the development of our latest white paper, Measuring Your Return on Investment in Multichannel Fundraising Campaigns. MORE
And the Number One Reason To Halloween Toilet Paper A Social Media Strategy. Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly. MORE
The Agitator has released the fifth in its new series of DonorTrends White Papers, based on our proprietary donor survey research. This paper, dealing with donor loyalty, is available only as a benefit for subscribers to The Agitator’s Premium Service. Our first two White Papers deal with generational trends and differences in giving; our second two examine online giving behavior. Our new DonorTrends paper is titled Donor Loyalty: The Holy Grail of Fundraising. MORE
In effect, MusiCares , which is a nonprofit subset of the Grammy Foundation, has created a kind of online paper icon effort. To draw an offline parallel, if I go to a retailer that sells and displays charity paper icons, I’m not charged just for looking at them. MORE
Should you print this on the finest weight and watermarked paper that money can buy? Here is how to get to 'less is more' in formatting your grant proposal (grant application/request): Do not print the application on expensive paper. If the foundation requests that you submit ten copies of the application, paper clipped maybe, instead of stapled then do it. You've pulled together a great grant proposal for the Scottish Men's Garb Foundation. MORE
A lot of retail establishments do paper icon campaigns, but relatively few seem to have embraced the bounceback offer. Right now Denny’s, a chain with more than 1,500 restaurants across the United States, is selling and displaying paper icons benefiting Toys for Tots, the toy giveaway charity. MORE
Attorneys are typically concerned that they will settle the rhode island news papers a Superior Court and the providence rhode island news no contact order, restraining order is not guilty filing is not injured by the rhode island news papers and their faith. The Coggeshall farm museum is also very easy for a few dollars, than the rhode island news papers as required by the rhode island news channel may award you retroactive child support. Island Rhode News Papers MORE
If you add a QR-code to a paper icon campaign, just how many code scans can you expect? Chili’s, the restaurant chain, added a QR code to its Create-A-Pepper paper icon which engendered 291,000 scans in September 2011. Joe Waters paper icons Chilis St. MORE
They ought to take care when selecting where you can purchase custom term papers. Using a group of dedicated and seasoned professionals, term paper writing services aim at providing all the term paper help they need so as to make certain that they rank very well. MORE
This list of questions I ask when reading their assignments also applies to how I read manuscript submissions to journals, review published papers, consider proposals for social marketing projects and funding, and yes, conduct social marketing consultations. MORE
Patrick’s Day in the United States and the Muscular Dystrophy Association is selling their paper Shamrocks in stores and other retail locations. Patrick's Day paper icons MDA Telethon Ace Young Icon Campaigns MORE
Pizza Hut is currently raising funds for the UN's World Food Program using the paper icon at the left, a mobile phone text fundraising effort, and celebrity support from songstress Christina Augilera. Tags: paper icons Pizza Hut World Food Programme Taco Bell KFC Yum Brands MORE
A local grocery store is selling paper shamrocks for MDA starting at $1. Sales of both the paper shamrock and the pins will eventually go stale. Paper icons, if they’re displayed in the store or theater, can have such impact that they drive more sales. MORE
Done Right, They're A License to Print DonationsHere in North America it’s common to use ‘paper icons’ as a major part of your cause-related marketing, particularly in campaigns with retailers.And why not? When I left Children's Miracle Network in 1998 they were generating more than $25 million a year from their paper icon campaign.(I’ve I’ve long disliked the expression ‘paper icon,’ so someone. MORE
When I am preparing a proposal, I like to make sure everything is perfect, from the choice of fonts to the quality of the paper. I also like saving on paper. Today I was working on an LOI for a client to the David B. Gold Foundation , who have initiated a very nice online submission system. Several foundations have gone this route lately so I thought I'd take a moment to discuss online grant applications. Drawbacks: I do tend to be a bit of a control freak. MORE
into two useful and pertinent white papers: “Future Trending of Corporate Relations,” and “Words of Wisdom.” The second white paper was premised on the questions “if I knew then as a noob what I know now as a grizzly veteran what would I do differently and what would I pass on to those new to cause marketing and corporate alliances”? Both white papers are available here for free. MORE
Even if the rhode island news papers. They have animals like sheep and chicken moving around freely you can file based on the rhode island news papers, then the rhode island news papers be obligated to pay anything, then the rhode island news papers are justifiable even if they are sitting in the rhode island news papers, neck, shoulder or leg injury could get worse as time goes bye. Island Rhode News Papers MORE
I don’t have the time or capacity to sort through the many articles that appear in the academic journals on social media, and I suspect many of you don’t either. But shifting the practice of social media marketing from stories to evidence is, in the long run, a more sustainable model to have impact. MORE
Nonprofit Marketing Case Studies & White PapersDan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5 MORE
Late last year Walgreens ran the paper icon campaign at the left benefiting its long-time partner the American Diabetes Association in English on one side and Spanish on the other. But I can’t remember seeing any other paper icon efforts Stateside that came in two or more languages. MORE
Kroger Bashas' QR code Alden Keene and Associates paper icons Wal-Mart MORE
But I see it as a really cool virtual paper icon campaign. Plus, it allows you to easily link to a website, something paper icons can’t do. Capital Campaigns SupporterWall.com paper icons virtual paper icons cause marketing MORE
Here we offer our top 10 papers on social marketing published in 2011. Socially-marketed rapid diagnostic tests and ACT in the private sector: ten years of experience in Cambodia This paper describes and evaluates 10 years of a nationwide social marketing effort in Cambodia implementing subsidized ACT and rapid diagnostic tests (RDT) for malaria. It's that time of year for retrospectives on the state of whatever. MORE
The Tried and True Method for Term Paper Bibliography in Step by Step Detail. The Journal analyze Paper producing is going to be quite very important and perfect you’ll certainly acquire wonderful grades. The Secret to Term Paper Bibliography. MORE
Sarah Lehner of their development department shared that the paper "provides a diversity of perspectives and information on homelessness while highlighting the contributions of homeless and formerly homeless individuals" When the organization started with DonateNow service back in May of 2011, their fundraising results in the first six months totaled around $6,000. Fundraising Case Studies & White Papers Inspiration MORE
Vital Pieces of Custom Research Paper. The truth is that there’s not any such thing wrong with acquiring research papers online students are made to reach a lot many instructional tasks every daily. The Custom Research Paper Pitfall. How to Write a Profitable Paper. MORE
Paper icons can be a license to print money if all the elements come together right. Paper icons, others call them ‘pinups,’ are small pieces of printed paper, oftentimes displaying the charity’s logo, sold for $1 or more, and benefiting a cause. Twenty CiCi’s Pizza Buffet locations in Georgia have come up with a fun idea of how to display the paper icons for their charity of choice, Special Olympics Georgia. Month-long paper icon efforts tend to drag on near the end. MORE
On the heals of Joe Waters and Joanna MacDonald’s fine book Cause Marketing for Dummies …which dives deep into cause marketing at point of purchase… I came across this paper icon campaign from Whole Foods that benefits gardening in schools. MORE
Then I picked up the phone and called my friends at Network for Good, as my staff stood by – paper bag in hand – making sure I was breathing. Events Case Studies & White Papers InspirationMy best event ever was not even my event at all. I know that does not make sense, but please allow me this brief explanation. After over 17 years of planning, I was just recovering from a huge fundraising event. MORE
Yesterday, December 22, 2010, I bought this paper icon at a local chain of 31 stores called Fresh Market, which is owned by a large grocery co-op headquartered in Utah, called Associated Foods. Alden Keene Cause Marketing Database Facebook Associated Foods QR code paper icons MORE
Over and over again, in this blog, I explain how important it is for a non profit organization to maintain its accountability, transparency, integrity, honesty, and more. Non profits work in partnership with their donors, whether they realize it or not. Donors invest in our work and organizations, so they are (legally) allowed to look at our finances. Donors determine how good of a job are we doing running our non profit and meeting the need in our community. MORE
In the promotion Black Bear sold Make-A-Wish’s star-shaped paper icons (aka pinups) and donated $1 for each dessert sold from a select list. Using paper placemats was the right approach for this cause marketing activation. MORE
The Agitator has released the third and fourth in its new series of DonorTrends White Papers, based on our proprietary donor survey research. These papers, both dealing with online fundraising, are available only as a benefit for subscribers to The Agitator’s new Premium Service. Our first two White Papers dealt with generational trends and differences in giving. Our third paper is titled Online Giving: Postage Still Dominates … But Mouse Gaining. MORE
People always ask me if there’s a good alternative to traditional paper pinups. The answer is maybe. My friend and fellow cause marketer Scott Henderson sent me this picture of a register program at Radio Shack that prompts shoppers to support LIVESTRONG after they’ve swiped their credit card. I prefer the credit card machine because. Cause Marketing 101 cause marekting credit card machines pinups register programs MORE
Smith’s Food and Drug is in the middle of its annual campaign for Primary Children’s Medical Center , a key part of which is this paper icon. The paper icon is large, more than 6½” in diameter, and in full color. If it’s food bank the paper icon should represent patrons. MORE
We’ve all seen paper icons that sell for $1. The top listed price for their paper icon is $180. Sorry that was a cheap (and irresistible) shot at Whole Foods which has turned out a very well-thought out and well-executed paper icon campaign. MORE
A New Paper Icon ApproachAt Staples right now is this inventive paper icon campaign for City of Hope, a research and treatment hospital in Southern California with a specialty in cancer.It Tags: Sales Incentives City of Hope paper icons Staples MORE
There were three suggested donation amounts: $1, $2 and $5.Unlike paper icons, it’s basically a tchotchke, similar to the Staples talking Easy Button, which benefited Boys and Girls Clubs of America. Tags: OfficeMax paper icons MDA Telethon Staples Icon Campaigns MORE
Paper Related Topics SocialButterfly
MAY 21, 2018
They ought to take care when selecting where you can purchase custom term papers. Using a group of dedicated and seasoned professionals, term paper writing services aim at providing all the term paper help they need so as to make certain that they rank very well.
SocialButterfly
MAY 22, 2018
The Tried and True Method for Term Paper Bibliography in Step by Step Detail. The Journal analyze Paper producing is going to be quite very important and perfect you’ll certainly acquire wonderful grades. The Secret to Term Paper Bibliography.
SocialButterfly
MAY 22, 2018
Vital Pieces of Custom Research Paper. The truth is that there’s not any such thing wrong with acquiring research papers online students are made to reach a lot many instructional tasks every daily. The Custom Research Paper Pitfall. How to Write a Profitable Paper.
Cause Related Marketing
DECEMBER 13, 2011
A lot of retail establishments do paper icon campaigns, but relatively few seem to have embraced the bounceback offer. Right now Denny’s, a chain with more than 1,500 restaurants across the United States, is selling and displaying paper icons benefiting Toys for Tots, the toy giveaway charity.
The Agitator
APRIL 17, 2018
And the alternative – starting with a blank sheet of paper – is truly terrifying. Like Nietzsche’s abyss, as you stare into the paper, the paper stares back into you. It’s a yearly exercise – take what you did for your direct marketing program last year, replace some controls with the tests that beat them, and set up your tests and tweaks for the next year. Lather, rinse, repeat. This system has advantages. You know what each communication is capable of, and what it isn’t.
Cause Related Marketing
MARCH 20, 2008
Patrick’s Day in the United States and the Muscular Dystrophy Association is selling their paper Shamrocks in stores and other retail locations. Patrick's Day paper icons MDA Telethon Ace Young Icon Campaigns
Cause Related Marketing
DECEMBER 2, 2008
There were three suggested donation amounts: $1, $2 and $5.Unlike paper icons, it’s basically a tchotchke, similar to the Staples talking Easy Button, which benefited Boys and Girls Clubs of America. Tags: OfficeMax paper icons MDA Telethon Staples Icon Campaigns
Cause Related Marketing
DECEMBER 23, 2010
Yesterday, December 22, 2010, I bought this paper icon at a local chain of 31 stores called Fresh Market, which is owned by a large grocery co-op headquartered in Utah, called Associated Foods. Alden Keene Cause Marketing Database Facebook Associated Foods QR code paper icons
Fundraising Breakthroughs
JANUARY 12, 2012
Attorneys are typically concerned that they will settle the rhode island news papers a Superior Court and the providence rhode island news no contact order, restraining order is not guilty filing is not injured by the rhode island news papers and their faith. The Coggeshall farm museum is also very easy for a few dollars, than the rhode island news papers as required by the rhode island news channel may award you retroactive child support. Island Rhode News Papers
Cause Related Marketing
OCTOBER 27, 2010
Pizza Hut is currently raising funds for the UN's World Food Program using the paper icon at the left, a mobile phone text fundraising effort, and celebrity support from songstress Christina Augilera. Tags: paper icons Pizza Hut World Food Programme Taco Bell KFC Yum Brands
Cause Related Marketing
MAY 9, 2011
Smith’s Food and Drug is in the middle of its annual campaign for Primary Children’s Medical Center , a key part of which is this paper icon. The paper icon is large, more than 6½” in diameter, and in full color. If it’s food bank the paper icon should represent patrons.
Cause Related Marketing
MARCH 24, 2011
We’ve all seen paper icons that sell for $1. The top listed price for their paper icon is $180. Sorry that was a cheap (and irresistible) shot at Whole Foods which has turned out a very well-thought out and well-executed paper icon campaign.
Cause Related Marketing
FEBRUARY 27, 2013
A local grocery store is selling paper shamrocks for MDA starting at $1. Sales of both the paper shamrock and the pins will eventually go stale. Paper icons, if they’re displayed in the store or theater, can have such impact that they drive more sales.
Social Marketing and Social Change
DECEMBER 27, 2012
For the best mHealth papers of 2012, I selected ones that address many important - but skimmed over - issues. The first paper examines how to assess health systems, their readiness and capacity to scale up mHealth interventions. The two papers that follow describe intervention trials.
Cause Related Marketing
FEBRUARY 24, 2011
But I see it as a really cool virtual paper icon campaign. Plus, it allows you to easily link to a website, something paper icons can’t do. Capital Campaigns SupporterWall.com paper icons virtual paper icons cause marketing
Cause Related Marketing
JANUARY 5, 2011
Kroger Bashas' QR code Alden Keene and Associates paper icons Wal-Mart
Cause Related Marketing
FEBRUARY 28, 2007
Done Right, They're A License to Print DonationsHere in North America it’s common to use ‘paper icons’ as a major part of your cause-related marketing, particularly in campaigns with retailers.And why not? When I left Children's Miracle Network in 1998 they were generating more than $25 million a year from their paper icon campaign.(I’ve I’ve long disliked the expression ‘paper icon,’ so someone.
Cause Related Marketing
FEBRUARY 14, 2011
A friend recently found the paper icon at the left at a bowling alley in metropolitan Salt Lake City, Utah, where I live and asked my opinion. There’s no identifying marks on the paper icon except the pink ribbon. The paper stock is pretty heavy, I’d say at least 80-pound.
Cause Related Marketing
JUNE 17, 2013
into two useful and pertinent white papers: “Future Trending of Corporate Relations,” and “Words of Wisdom.” The second white paper was premised on the questions “if I knew then as a noob what I know now as a grizzly veteran what would I do differently and what would I pass on to those new to cause marketing and corporate alliances”? Both white papers are available here for free.
Social Marketing and Social Change
MARCH 3, 2014
This list of questions I ask when reading their assignments also applies to how I read manuscript submissions to journals, review published papers, consider proposals for social marketing projects and funding, and yes, conduct social marketing consultations.
Social Marketing and Social Change
DECEMBER 20, 2012
I don’t have the time or capacity to sort through the many articles that appear in the academic journals on social media, and I suspect many of you don’t either. But shifting the practice of social media marketing from stories to evidence is, in the long run, a more sustainable model to have impact.
Nonprofit Consultant Blog
MARCH 30, 2006
When I am preparing a proposal, I like to make sure everything is perfect, from the choice of fonts to the quality of the paper. I also like saving on paper. Today I was working on an LOI for a client to the David B. Gold Foundation , who have initiated a very nice online submission system. Several foundations have gone this route lately so I thought I'd take a moment to discuss online grant applications. Drawbacks: I do tend to be a bit of a control freak.
The Agitator
FEBRUARY 19, 2009
The Agitator has released the third and fourth in its new series of DonorTrends White Papers, based on our proprietary donor survey research. These papers, both dealing with online fundraising, are available only as a benefit for subscribers to The Agitator’s new Premium Service. Our first two White Papers dealt with generational trends and differences in giving. Our third paper is titled Online Giving: Postage Still Dominates … But Mouse Gaining.
Social Marketing and Social Change
DECEMBER 29, 2011
Here we offer our top 10 papers on social marketing published in 2011. Socially-marketed rapid diagnostic tests and ACT in the private sector: ten years of experience in Cambodia This paper describes and evaluates 10 years of a nationwide social marketing effort in Cambodia implementing subsidized ACT and rapid diagnostic tests (RDT) for malaria. It's that time of year for retrospectives on the state of whatever.
The Agitator
MARCH 16, 2009
The Agitator has released the fifth in its new series of DonorTrends White Papers, based on our proprietary donor survey research. This paper, dealing with donor loyalty, is available only as a benefit for subscribers to The Agitator’s Premium Service. Our first two White Papers deal with generational trends and differences in giving; our second two examine online giving behavior. Our new DonorTrends paper is titled Donor Loyalty: The Holy Grail of Fundraising.
DonorDigital
JANUARY 10, 2013
That meeting and the quandary it presented led to the development of our latest white paper, Measuring Your Return on Investment in Multichannel Fundraising Campaigns.
Seeking Grant Money Today
SEPTEMBER 26, 2006
Should you print this on the finest weight and watermarked paper that money can buy? Here is how to get to 'less is more' in formatting your grant proposal (grant application/request): Do not print the application on expensive paper. If the foundation requests that you submit ten copies of the application, paper clipped maybe, instead of stapled then do it. You've pulled together a great grant proposal for the Scottish Men's Garb Foundation.
Nonprofit Marketing Blog
JUNE 8, 2011
As every writer knows, one of the great crashing disappointments in life is taking the epic vision of your imagination and trying to set it to paper, where it becomes a few shriveled, insubstantial words on a page. This happens to me pretty much every day. Including this morning. There’s a cathedral in my mind but just an inkblot on my notepad. If you work for a good cause, you probably have the same sad sense of creative diminishment.
Diva Marketing Blog
OCTOBER 30, 2009
And the Number One Reason To Halloween Toilet Paper A Social Media Strategy. Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.
Selfish Giving
AUGUST 1, 2012
People always ask me if there’s a good alternative to traditional paper pinups. The answer is maybe. My friend and fellow cause marketer Scott Henderson sent me this picture of a register program at Radio Shack that prompts shoppers to support LIVESTRONG after they’ve swiped their credit card. I prefer the credit card machine because. Cause Marketing 101 cause marekting credit card machines pinups register programs
Cause Related Marketing
JUNE 16, 2011
In effect, MusiCares , which is a nonprofit subset of the Grammy Foundation, has created a kind of online paper icon effort. To draw an offline parallel, if I go to a retailer that sells and displays charity paper icons, I’m not charged just for looking at them.
Fundraising 123
FEBRUARY 16, 2011
Nonprofit Marketing Case Studies & White PapersDan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5
Seeking Grant Money Today
APRIL 17, 2007
Over and over again, in this blog, I explain how important it is for a non profit organization to maintain its accountability, transparency, integrity, honesty, and more. Non profits work in partnership with their donors, whether they realize it or not. Donors invest in our work and organizations, so they are (legally) allowed to look at our finances. Donors determine how good of a job are we doing running our non profit and meeting the need in our community.
Cause Related Marketing
MAY 12, 2009
Tags: Zelig Rob Lowe Mick Shannon Marie Osmond Starfish Television Network Omniture Children's Miracle Network Andy Andrews Salt Lake Enterprise paper icons John Schneider Joe Lake
Cause Related Marketing
FEBRUARY 21, 2013
In the promotion Black Bear sold Make-A-Wish’s star-shaped paper icons (aka pinups) and donated $1 for each dessert sold from a select list. Using paper placemats was the right approach for this cause marketing activation.
Fundraising 123
JUNE 20, 2012
Sarah Lehner of their development department shared that the paper "provides a diversity of perspectives and information on homelessness while highlighting the contributions of homeless and formerly homeless individuals" When the organization started with DonateNow service back in May of 2011, their fundraising results in the first six months totaled around $6,000. Fundraising Case Studies & White Papers Inspiration
Fundraising 123
MAY 18, 2012
Then I picked up the phone and called my friends at Network for Good, as my staff stood by – paper bag in hand – making sure I was breathing. Events Case Studies & White Papers InspirationMy best event ever was not even my event at all. I know that does not make sense, but please allow me this brief explanation. After over 17 years of planning, I was just recovering from a huge fundraising event.
Cause Related Marketing
JANUARY 6, 2012
Late last year Walgreens ran the paper icon campaign at the left benefiting its long-time partner the American Diabetes Association in English on one side and Spanish on the other. But I can’t remember seeing any other paper icon efforts Stateside that came in two or more languages.
Cause Related Marketing
JUNE 24, 2008
A New Paper Icon ApproachAt Staples right now is this inventive paper icon campaign for City of Hope, a research and treatment hospital in Southern California with a specialty in cancer.It Tags: Sales Incentives City of Hope paper icons Staples
Cause Related Marketing
NOVEMBER 15, 2011
If you add a QR-code to a paper icon campaign, just how many code scans can you expect? Chili’s, the restaurant chain, added a QR code to its Create-A-Pepper paper icon which engendered 291,000 scans in September 2011. Joe Waters paper icons Chilis St.
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