A Wake-Up Call for P2P Fundraisers

J Campbell Social Marketing

Yesterday’s growth drivers are becoming increasingly obsolete; demographic shifts are resetting donor and participant expectations; and the promise of technology to reach new donors has never been more real. Check out my slides from the 2020 Peer-to-Peer Fundraising Forum.

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Mobile Friendly Design in Peer to Peer Fundraising Software Increases Donations

Blue Sky Collaborative

30-40% of the traffic to your Peer to Peer (P2P) fundraising site will come from phone and tablets. Much of this traffic is the result of email referrals by the fundraisers to their friends and family asking for donations on. Bikeathon software Bikeathons Fundraising Tips Mobile Fundraising Online Fundraising Peer to Peer Fundraising Software for Nonprofits Viral Fundraising Walkathon software Walkathons


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Live from P2P Forum 2019: Four peer-to-peer diagnostics that increase engagement


This week, the CrowdRise team is in New Orleans to mostly check out the parades at Mardi Gras, but also stop by one of the biggest fundraising conferences of the year: The 2019 Peer-to-Peer Professional Forum Conference. Couldn’t make it to the Big Easy?

Peer-to-Peer Fundraising Communications: 5 Mistakes You’re Making (And How to Fix Them!)

J Campbell Social Marketing

Peer-to-peer fundraising campaigns have become more than just an innovative approach to online fundraising : they’re now the standard. If you’re not familiar with how peer-to-peer campaigns work, let’s back up to recap the basics: Peer-to-peer campaigns turn donors into fundraisers by equipping them with personalized online fundraising pages that they can share via social media (and other channels).

3 Tools to Fuel Fundraising Ambassadors

Getting Attention

But most of us look right past them, much less make it appealing or easy for them to participate and succeed! You still have time to launch your team of fundraising messengers to spur year-end giving. Here’s how to ask for participation, train and support your messengers, and thank them. Your ambassadors’ reach, engagement, and donation impact is directly related to saying the right thing at the right time. I can’t wait to hear how it goes.

7 things we learned at the 2018 Peer-to-Peer Professional Forum Conference


7 things we learned at P2P 2018. Whether you were there with us at the 2018 Peer-to-Peer Professional Forum Conference in Miami, or you were busy putting in the grind back home, here's a super quick recap of what you need to know. Events Marketing

[Guest Post] 5 Reasons Your Peer to Peer Program is Failing

Fundraising Coach

Today, I''ve invited Dave Linn to teach about peer-to-peer fundraising. Dave is the Chief Operating Officer of The Generosity Series , a series of multi-charity 5K Run/Walks with an integrated peer-to-peer platform. 5 Reasons Your Peer to Peer Program is Failing. Peer to peer fundraising is booming. Here are five reasons why your peer to peer platform might be floundering. (Ok,

Raise More Money by Inspiring P2P Fundraisers

Kivi's Nonprofit Communications Blog

Abby Jarvis of Qgiv is back today to talk about events with a peer-to-peer fundraising component and how to get your supporters to fundraise for you. When running an event, it’s so easy to focus on getting tons of registrants and to neglect everything else. It’s so satisfying to see registrations come pouring in! But registrations are only half of the equation when you’re running a peer-to-peer event. Abby Jarvis.

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How to attend P2P Professional Forum 2018 without actually attending


Can’t make it to the Peer-to-Peer Professional Forum Conference 2018 in Miami later this month? We got you…. Marketing Decent Humans

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CROWDFUNDING: Who’s Giving…To What and Where

Kivi's Nonprofit Communications Blog

Peer pressure works. The agencies sought to answer two questions: What types of online fundraising campaigns or channels are people donating to? And what type of donor is giving to each of these types of campaigns or channels? Peer-to-Peer – donations made to a personal fundraising page for a run, walk, ride or other event, or DIY campaign such as “donate your birthday.”. Strangers make the smallest gifts.

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Mixed Links for Nonprofit Communicators – May 17, 2019

Kivi's Nonprofit Communications Blog

Abby Jarvis shares her Diary of a Peer-to-Peer Fundraiser: Tips for Retaining P2P Donors & Participants. Copyblogger created a poster with 10 Steps to Becoming a Better Writer , but it’s probably not what you want to hear. For more on writing, find out How to Boost Your Writing Confidence When it Takes a Big Blow. Here are 5 Easy-to-Use Tools to Create Compelling Images for Your Blog Posts. The Hound.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Everyone ready to be back to work? Well, let’s commiserate with some Mixed Links… LAST DAY TO SAVE! Get 365 days of access to webinars, downloads, time savers, and the awesome Pass Holder Community for only $499. That’s a savings of $200 off the regular price and comes out to less than $10 a week for essential nonprofit communications training and support. John Haydon kicks things off with 7 Marketing Habits to Strengthen in the New Year.

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Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

These days, it’s not enough for your nonprofit to just have a compelling mission and an inspired base of support. You need to be able to spread the word about your mission and expand that community! Add social media affiliations to supporter profiles.

What Is Social Fundraising Anyway?

Nonprofit Marketing Blog

Social fundraising is empowering your supporter base to fundraise on your behalf. Social fundraising is also known as peer-to-peer fundraising, P2P, personal fundraising, or crowdfunding. Although this is the best-known type of social fundraising, you don’t have to have an event to justify launching a social fundraising campaign Think beyond the walkathon.

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10 Digital Marketing Trends That Will Shape Nonprofit Comms In 2021

J Campbell Social Marketing

Join me for a brand new training, How to Hire and Inspire a Social Media Intern for Your Nonprofit! Which digital marketing trends do nonprofits need to understand and to be aware of? Artificial Intelligence and Chatbots are here, and nonprofits need to get on board. .

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Getting the Media to Care About Your Data

Kivi's Nonprofit Communications Blog

Our public relations expert Peter Penepento is back this month with a great post on how to work your data into a story the media will want to help you tell. Data and research can be powerful tools for nonprofits that are looking to call attention to their work. Reporters and editors love to latch on to stories that are based on new research or reveal an emerging trend. Has your organization been able to serve more people or raise more money?

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Nonprofit Fundraising: 5 Ways to Expand Community Engagement

Ann Green

But, planning and executing effective fundraisers is not an easy task to juggle while pursuing your mission. However, without crafting and enacting successful fundraisers, nonprofit organizations would not be able to continue their charitable work. Bring your nonprofit’s fundraising success to new heights by focusing on these 5 ways to expand community engagement: Donor Communication. Lose the jargon to gain donors. Peer-to-Peer Fundraising.

10 Top Takeaways from the Nonprofit Social Media Summit

J Campbell Social Marketing

The Summit was chock full of actionable sessions and high energy, filled with practical information that left nonprofits feel confident and excited to head back to their organizations and slay social media. Leave the stage to thunderous applause. ” “ In thirty years of conference-going I can honestly say this was the most idea-packed, directly-usable, highly relevant, real-world advice machine I’ve ever had the pleasure of being witness to.

Peer Pressure for Good

Nonprofit Marketing Blog

What kind of pressure does a fundraiser need to use? Peer pressure. Peer pressure can make action happen. When someone we know makes it clear that they support an organization or when we see them volunteering or donating, we are more likely to do so too. The Millennial Impact Study found evidence of this in its research, specifically in how peer pressure affects workplace giving. How can fundraising professionals leverage peer pressure for good?

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Strategies to turn supporters into fundraisers for #GivingTuesday, and beyond.

Nonprofit Marketing Blog

Your year-end campaigns are just about ready to go, but making the most of December is probably in the back of your mind all the time. Try a peer fundraising campaign. The Power of Peer Fundraising. Social, Personal, P2P or team fundraising are all names for the same concept: harnessing the power of your supporters and their networks to scale your impact. Once in a while, peer fundraising campaigns catch fire. We want to root for their success.

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How Digital and Social Media Tools Have Transformed Nonprofits [Infographic]

J Campbell Social Marketing

Love them or hate them, they are here to stay – and their influence on nonprofit marketing and fundraising is only growing. In MDG’s new infographic , they found that nonprofits have seen huge growth in their online presence, and an increase in their use of online fundraising tools such as social media and peer-to-peer campaigns. 81% of nonprofits still find Facebook incredibly important to their social strategy.

How Digital and Social Media Tools Have Transformed Nonprofits [Infographic]

J Campbell Social Marketing

Love them or hate them, they are here to stay – and their influence on nonprofit marketing and fundraising is only growing. In MDG’s new infographic , they found that nonprofits have seen huge growth in their online presence, and an increase in their use of online fundraising tools such as social media and peer-to-peer campaigns. 81% of nonprofits still find Facebook incredibly important to their social strategy.

Just Released: The Digital Giving Index

Nonprofit Marketing Blog

To make a smart plan for your digital giving spend and online fundraising strategy, you need to understand how donors are giving online. Since 2010, Network for Good has published the Digital Giving Index which looks at online giving trends across the Network for Good platform, including both branded and generic donation pages, peer-to-peer fundraising, portal giving, and employee giving. This data represents $190M in giving to 40,000 charities.