Trending Sources

“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula

iMarketSmart

But if you don’t have time for that, just apply the following to your communication efforts: Dear Donor, = Make sure you sound like you are talking to one person with great affection in your outreach.

Time Your Nonprofit Marketing Outreach for Greatest Impact

Getting Attention

But if you connect with your network members at a time when their minds are closed – when they’re getting their kids ready for school, prepping to deliver a key presentation, gobbling lunch or about to finish up for the day – your outreach will fall flat, no matter how well it’s crafted.

Three Ways to Humanize Your Nonprofit’s Social Media Outreach

Nonprofit Marketing Blog

(Credit: United Way, Source: Peter Panepento/The Chronicle of Philanthropy). Social media is a fantastic tool to make your presence known online. But are you using it correctly?

The top 10 reasons why your donor outreach fails

iMarketSmart

The post The top 10 reasons why your donor outreach fails appeared first on MarketSmart | . It’s boring. #9. It’s impersonal. #8. It’s irrelevant. #7. It lacks emotion. #6. It’s confusing. #5. It fails to tell the donor what you want them to do. #4.

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Pause Non-Essential Outreach A.S.A.P.—April 19 Alert

Getting Attention

As of Friday, April 19 1:42 pm ET—Will update as the news story evolves. Please share your take, questions and/or how your org is responding. PAUSE. That’s my #1 recommendation for your nonprofit right now, as responders chase down the second bombing suspect. We’re all too tense (at least now, at least the people I know) to absorb anything much right now. And if you try to spark engagement on non-related or non-essential issues right now, you’ll fail.

3 questions to spark more creative outreach

Nonprofit Marketing Blog

Do you ever feel you’re mindlessly repeating the same outreach methods? This was one of my first posts, from years ago.

How many LinkedIn contacts do you have?

iMarketSmart

Fundraising Lead Generation strategy charitable giving communication and engagement LinkedIn contacts LinkedIN marketing tips LinkedIN profiles Nonprofit nonprofit social media marketing Outreach on LinkedIn

The Two Words You MUST Include in All Your Outreach

Fundraising 123

Scammers love to trick you by pretending to be someone they''re not. For instance, how many times has "Your Bank" attempted to get you to confirm or re-enter your personal information for their records? They''re basically saying, "Haha, we''re not real. Yoink*!" " (*That''s the sound of your information and identity being snatched.) Now, put yourself in the shoes of someone new to your organization.

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12 digital fundraising trends for 2012 #2 Investment in Strategic Blogger Outreach

Giving in a Digital World

One reason for this gap may be that Blogger Outreach is managed by the Communications or Media Relations teams in your organisation. If this is the case, then offer to get the relevant person a coffee and book some time with them to talk through just what the Blogger Outreach Strategy is and how well fundraising is integrated into it. More likely, your organisation won’t have a properly developed Blogger Outreach Strategy.

#SOCIALMEDIA: Rise Of Micro-Networks Might Reconfigure Social Outreach

Non Profit Marketing 360

The opportunities for outreach are expanded exponentially through a social network like Twitter or a blogging site like Tumblr. Online social networking is all about the sharing, even sharing stuff you wished the rest of the world didn’t see.

NEW Webinar: Advanced Presentations To Get Mega-Donations Mar 20th

Wild Woman Fundraising

Whether you’re an executive director or an outreach coordinator or a fundraising professional, put your best foot forward with this new advanced webinar, and get more money, volunteers and relationships for your nonprofit!

#Development: How To Make A Video And Make It Grow Your Outreach

Non Profit Marketing 360

If part of an overall strategy of outreach, video will certainly bring a striking return on investment because it can make human in a few minutes what your organization does year-round. Telling stories is one of the elemental qualities of humans.

Data Driven Campaigns Can Help Small Nonprofits

Social Media Bird Brain

Here's the gist of it: Target your audience for the best returns on your outreach. data segment research measurement targeting Small nonprofit outreachgraphic via Robert Kirrily on Flickr I really dislike numbers, but sometimes it can't be helped. SSIR has a good article about learning from Obama's data-driven campaigns. They make it about measurement, but I make it about reach. Example: Obama's campaign focused on buying ads in places where they could.

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Crossing the Double Divide, Two Million Dollar Questions

SocialButterfly

Public Health Social Media audience segmentation digital divide digital literacy double divide health communications health information divide health literacy library outreach media usageEarlier this month, Susannah Fox discussed a health Information divide based on a recent report.

Four ways to inject social contagion into your outreach in 2012

Nonprofit Marketing Blog

In your outreach in 2012, make sure that you keep this in mind. Include social sharing links in all of your outreach to encourage word of mouth. A recent review of more than 20 academic papers on social contagion, published in the book Consumer Insights: Findings From Behavioral Research , shows that consumers are heavily influenced not only by word of mouth - which we all know by now—but also by merely observing the behaviors of others, even if no communication takes place.

Free Webinar: Rockstar Nonprofit Presentations Feburary 20th

Wild Woman Fundraising

Whether you’re the Outreach coordinator or the Executive Director, you know you have to be out there talking about your cause. How do you get to Carnegie Hall? Are you looking to talk more persuasively for your cause?

Craig Newmark - Income, Nonprofits and Social Media: a Study

Social Media Bird Brain

infographic small nonprofits income social media craig newmark effort outreach nonprofitsPerhaps because relationships are at the heart of a nonprofit's mission, NPs seem to instinctively get that social media transactions are conversation, rather than conversion. When people feel they know you and that you know them, they are more likely to support you. Money in the Equation? But money always comes into the conversation sooner or later, and probably some have wondered if the.

Where’s the donor in your outreach efforts?

Sea Change Strategies

We can learn a thing from Bruno Mars about making our audiences (and donors) the “stars” of our communications vehicles. Bruno Mars is featuring fans dancing to his hit “Treasure” on a new website called TreasureDance.com. The site looks for videos posted with the hashtag #TreasureDance on Instagram, takes the newest 100 videos and places them in a random sequence alongside Bruno Mars’s preexisting music video for Treasure.

Extend Your NGO's Reach With Wikipedia

Social Media Bird Brain

articles Just Giving outreach small NGO WikipediaSince I'm old, I remember the days when school report projects involved trips to the library and waiting and waiting for the volume of the Encyclopedia Britannica I needed to be freed up. In these internet days, knowledge is just a Google search away, but a lot of people prefer to look up their subject on Wikipedia. Not that it doesn't have its problems: there have been instances where.

#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Non Profit Marketing 360

But so too have Facebook, Twitter, and (HTML) email outreach opportunities been expanded and easily tweaked to your organization. The post #FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0 Easy-to-customize donation pages.

#SOCIALMEDIA: Politicians & NonProfits Need Agility With Online Outreach

Non Profit Marketing 360

But what both parties know well is the fact that they must be ‘agile’ with their social-media outreach. As the Democratic ‘nominee’ Barack Obama delivered his acceptance speech last night in Charlotte, NC, a record number of tweets on politics were sent out ?

#SocialNetworks: What Should You Expect From Your Online Outreach?

Non Profit Marketing 360

” If support is not being given, then the outreach is not motivating the targeted audience. ROI can offer profits in income, in personel and skills, and in reputation.

#Communications: Fine Tune Twitter Use To Enrich Outreach

Non Profit Marketing 360

The idea of using Twitter can overwhelm some, and how to use it as a smart tool for strategic engagement seems downright contradictory to many.

Here are 2 ways to get more donors now

Wild Woman Fundraising

The title of the interview is Finding Donors Through Community Outreach, and I talk about two ways that we did community outreach at two nonprofits that I used to work for. Mazarine Treyz Movie Mondays Interview.

Freud, Buddha, and Online Outreach at #09NTC

Kivi's Nonprofit Communications Blog

I attended “The Seven Things Everyone Wants: What Freud and Buddha Understood (and We’re Forgetting) about Online Outreach&# this morning with two of my favorite big brains in nonprofit marketing: Katya Andresen of Network for Good and Mark Rovner of Sea Change Strategies.

#COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

Non Profit Marketing 360

Well, let’s just chill out a bit this Monday (now that the national heatwave has finally been clipped) and follow some sage advice from Brad Smith : avoid three common mistakes, and the outreach can better take care of itself. You won't be the first, but how to avoid a #Fail?

Fitting Online Outreach into an Overall Fundraising Strategy

Fundraising 123

The Price: Adding online outreach to your fundraising strategy is a wise budgetary move. The highest marketing cost for most nonprofits is direct mail newsletters and appeals, so it’s frugal to move as much of your outreach online as possible. Email is vastly less expensive than offline outreach, and online donations are far more efficient than processing checks – plus the average online gift is triple the typical offline one! Why Raise Funds Online?

#FUNDRAISING: 2011 Was A Good Year For Email Outreach By Nonprofits

Non Profit Marketing 360

For me, one of the biggest surprises in the report was not so much the fact that email remains so important a means of outreach , but that response rates went up by 28% since the previous year, and fundraising via email outreach went up as well by 19%.

#HOWTO: Connect Your Facebook Page & Your WordPress Blog For Seamless Outreach

Non Profit Marketing 360

Blogger Outreach. Tread Lightly.

Marketing for Nonprofits

Blogger outreach isn't a bad idea. And blogs are more personal than MSM (mainstream media) so unless you're pitching the Huffington Post you must approach blogger outreach in a personal way. It's official. I'm a publisher and here's how I know.

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The Power of Timely Outreach -- 3 Snowy Day Campaigns

Getting Attention

There's nothing like online communications for getting "of the moment" word out to your organization's networks. I was delighted to see these three orgs reaching out via facebook and Twitter, inviting those of us in blizzard conditions to learn and be entertained (in person or online). This is smart communications--seeing a key point of connection (stuck at home, bored perhaps, a bit more time than on the typical work day) and communicating around it at the moment of.

#HOWTO: Tumblr’s Advanced Features Won’t Overwhelm Ease Of Outreach

Non Profit Marketing 360

We have been working our way through Tumblr now for a few weeks in the hopes of inspiring you and your colleagues to consider creation of a Tumblr presence for your nonprofit. Tumblr got going in 2007, and really took off a couple of years later as twenty-somethings found in the platform a sweet spot of posting stories longer than those allowed by Twitter but short and quick enough to make sharing a breeze. Since then, organizations ?

Your New Nonprofit Marketing Job: Movin’ Up Monday

Getting Attention

Communications & Outreach Manager , Recycle-A-Bicycle (Brooklyn, NY). Membership & Outreach Manager , San Juan Preservation Trust (San Juan Island, WA). Senior Manager of Media Outreach Strategy , Rainforest Alliance (NYC or London).

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4 Free Campaign Tools You're Probably Forgetting

EveryAction

Imagine your nonprofit is gearing up for a big initiative and, after lots and lots of research, you've settled on the amazing tools you're going to use for things like fundraising, marketing, and outreach.

How to Communicate in the Shadow of Disaster -- Guidelines for Respectful but Effective Outreach

Getting Attention

As I read accounts of Haitians struggling for basic needs post-earthquake, I'm struck by the number of lives that have been taken and touched by this disaster. It’s almost all one can think of. That's a significant communications challenge for the nonprofit organizations delivering aid: How to mobilize giving while communicating respectfully about their efforts and impact on the ground? How to keep giving going even as the earthquake, and the plight of survivors, is no longer top of mind?

Where’s the donor in your outreach efforts?

Sea Change Strategies

We can learn a thing from Bruno Mars about making our audiences (and donors) the “stars” of our communications vehicles. Bruno Mars is featuring fans dancing to his hit “Treasure” on a new website called TreasureDance.com. The site looks for videos posted with the hashtag #TreasureDance on Instagram, takes the newest 100 videos and places them in a random sequence alongside Bruno Mars’s preexisting music video for Treasure.

4 ways to stop guessing and start testing your outreach

Nonprofit Marketing Blog

That sounds rather dull and wonky to someone like me, so I’d call this four ways to “stop guessing and start testing&# in your online outreach. Have a template for tracking your online outreach results. jhhwild, Flickr.

Exit Center Stage and Bring Your Suitcase with You: Switching Your Messengers and Making Your Outreach Portable

Fundraising 123

Online Fundraising Change #6: Think Portable in All Outreach. PART 3 of 4: "The 8 Online Fundraising Changes You Must Make in 2010" (You can download the full, free online fundraising eBook on which this series is based!) Online Fundraising Change #5: Switch Up Your Messengers to Attain Social Proof. Over the past few years, trust has eroded in traditional, official messengers. We increasingly look to people like ourselves for reliable information.

New Year, New Nonprofit Marketing Job: Movin’ Up Monday

Getting Attention

Online Outreach Associate , National Women’s Law Center (Washington DC). Online Outreach Coordinator , Communications Workers of America (Washington DC). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.

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Reach Out during Crises: w/Recognition, Respect & Sensitivity

Getting Attention

Continue with your planned outreach. But they’ll help our organizations refine our outreach and messages in the days and weeks to come, and next time: Nonprofit Disaster Communications Done Right (Case Study). How to Communicate in the Shadow of Disaster — Guidelines for Respectful but Effective Outreach.