Buy One Plant One Cause Marketing at the Outdoor Retailer Show

Cause Related Marketing

But at the Outdoor Retailer Show that wrapped up Saturday, August 6, 2011 I found a new favorite. BOGO Trees for the Future Paul Jones Oboz Outdoor Retailer Trade Show Alden Keene and Associates Heifer International

OluKai Cause Markets For Local Cause at Outdoor Retailer Show

Cause Related Marketing

For instance, at the Outdoor retailer show that took place last week in my small State of Utah, the show was right around the 30th largest city in the State! Outdoor Retailer Trade Show OluKai Cause Marketing at Trade Shows Kellen Trachy

The Great Outdoors is a Great Place for Cause Marketing

Selfish Giving

I’ve always been interested in how state and national parks– and green spaces in general –can use cause marketing to raise money. These popular places are a national treasure, but government funding is bottoming out. They need to diversify to raise more money.

Cause Marketing at the Summer Outdoor Retailer Show

Cause Related Marketing

Starting today in my fair city is the Outdoor Retailer Summer Market, the trade show of the $10.85 billion Outdoor Industry Association. Corporate Social Responsibility Outdoor Retailer Trade Show Alden Keene and Associates Twitter cause marketing

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Camelbak Announces New Cause Marketing Effort for

Cause Related Marketing

In an exclusive interview with at the Summer 2011 Outdoor Retailer Show in Salt Lake City, here’s Shannon Stearns, senior marketing manager at Camelbak, to explain it. David Letterman Camelbak Facebook Shannon Stearns Outdoor Retailer Trade Show Matt Damon

Ep236: REI Aims to Reclaim Outdoors for Women with 'Force of Nature'

Selfish Giving

The goal of Force of Nature is a total disruption of the dominance of male imagery, heroes and stories as "masters of the outdoors." and and seeks reclaims the outdoors for women of all ages, races, sizes, and gender expressions.

Getting NPO Logos Size Right in Cause Marketing Ads

Cause Related Marketing

I beat up Outdoor Research pretty badly in yesterday’s post for promoting its sponsorship of the nonprofit charity Leave No Trace so inconspicuously that it could scarcely be seen. I suspect that Outdoor Research's advertising budget is modest.

Trade Show Cause Marketing

Cause Related Marketing

I spent a few hours at the Outdoor Retailers annual winter trade show on Friday, January 21, 2011 going from booth to booth and looking for notable cause marketing efforts. Like any trade show, a good portion of what goes on at the Outdoor Retailer show is business intelligence.

Social Media Awareness That Works: S’mores in the Outdoors

Kivi's Nonprofit Communications Blog

If you know anything about me, you know that whenever I am not working, I am outdoors – hiking, biking, skiing, paddling, camping, taking long walks with the dogs (my self-proclaimed motto is “I brake for trailheads”). Julia Reich.

Cause Marketing Signs at the Summer Outdoor Retailer Show

Cause Related Marketing

Yesterday at the Outdoor Retailer Summer Market was the Open Air demo. Outdoor Retailer Trade Show Twitter cause marketingToday the indoor portion of the twice-annual show starts.

Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

A Pair for a Foot BOGO Outdoor Retailer Trade Show Teva Jaime Eschette Buy One Give One cause marketingTeva, the footwear company, started out making sandals for Colorado River Guides. And at its founding in 1984, Teva supported the nonprofit Save the Colorado, as it still does today.

Made in America Cause Marketing

Cause Related Marketing

The night before my interview with Alex Strickland of Liberty at the 2012 Outdoor Retailer trade show in Salt Lake City the company hosted a beer bash that raised $2000 for BCM.

Using Cause Marketing to Preserve Retail Pricing Power

Cause Related Marketing

That question came after reading the unsigned editorial at the left in a recent issue of Outdoor USA Magazine , a trade publication of the outdoor retailers and manufacturers industry. The editorial is specifically about the dangers to outdoor retailers of using Groupon.

Cause Marketing Sponsors Wanted to Help Save Millions of Lives

Cause Related Marketing

World Vision, the very able humanitarian organization, has an ambitious goal to End Malaria by 2015 and they’re at the mammoth Outdoor Retailer Summer Market trade show in Salt Lake City to drum up corporate support among outdoor retailers and brands.

Outré Cause Marketing?

Cause Related Marketing

A special sale of the knife at the SHOT Show (Shooting Hunting Outdoor Trade) in January 2011 in Las Vegas generated $22,000 for the Cascade Pacific Council in Northwest Oregon, where Gerber is headquartered. I saw the item in Outdoor USA Magazine.

Size Matters in Cause Marketing

Cause Related Marketing

I was reminded of this when I saw this ad for Outdoor Research in Outdoor USA Magazine , a trade publication that I picked up at the Winter 2011 Outdoor Retailers trade show. Outdoor USA Magazine is tabloid sized and printed on matte paper.

Using Cause Marketing Money to Fund Your Charity’s Endowment

Cause Related Marketing

When I read the news item in Outdoor USA Magazine, a trade publication, above it occurred to me that one of the ways a charity could use cause marketing funds is to build an endowment. Komen for the Cure Children's Miracle Network Benefits of Cause Marketing Outdoor USA Magazine Activation St.

Cause Marketing Your Customer Satisfaction Warranty

Cause Related Marketing

A news report in Outdoor USA Magazine put Sole’s U.S. Ford Dress for Success Aeron chairs Big City Mountaineers Outdoor USA Magazine Herman Miller Soles4Souls Sole Junior AchievementOrthotic insole maker Sole offers a cause marketing approach that addresses a different side of business than I’ve ever seen before.

Consider using the word “consider” more often


For instance say, “If we were to create a garden outside the hospital… sort of an outdoor waiting room… would you consider helping us with the construction costs?” Consider this. “Consider” is a very powerful word for fundraising.

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Grants Available for Schools & Youth Non Profits Creating Sun-Safe Outdoor Areas

Seeking Grant Money Today

American Academy of Dermatology Announces 2008 Shade Structure Grant Program Deadline: March 5, 2008 To assist organizations in creating sun-safe outdoor areas, the American Academy of Dermatology ( [link] ) has announced the availability of grant applications for its Shade Structure Program. Tags: American public schools youth groups RFP sun safe outdoor areas grants American Academy of Dermatology the foundation center From The Foundation Center.

What would I do without you?

Wild Woman Fundraising

Thank you to Ecology In the Classrooms and Outdoors ! I want to thank you for reading, for buying my products and engaging my services this year. I am so grateful to you, my readers, customers and clients, because you make this all possible. Here is what you have said about me on Twitter this year-AND THANK YOU for supporting me and Wild Woman Fundraising! Thank you Sheena Greer of Colludo ! Thank you Carrie Packard of ! Thank you the National Council of Nonprofits !

Newsletter and Blog Post Ideas for Summer

Kivi's Nonprofit Communications Blog

Groups with members who work outside can provide tips on avoiding heat exhaustion while working outdoors. Need some new ideas for your newsletter, blog, or social media? Consider one of these five summer-inspired themes: 1) Summer Heat.

Day in the Life of a Nonprofit Communicator – Sarah Tarnopolsky

Kivi's Nonprofit Communications Blog

In her spare time she enjoys running, biking, swimming and other outdoor adventures on beautiful Vancouver Island. Sarah Tarnopolsky. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.

REI Gets It Right

A. Fine Blog

But every once in a while, someone gets it just right and last week it was REI, the outdoor apparel and equipment company. They believe in work/life balance and the benefits physically, emotionally and spiritually of spending time outdoors.

Tis the Season for Bad Cause Marketing

Selfish Giving

As first reported in Nonprofit Quarterly , a New Mexico company sponsored a Coyote Kill Contest this weekend, saying that half the proceeds will go to the Children’s Outdoor Adventure Association. on outdoor adventures. I couldn’t make up this stuff if I tried.

DoGooder Video Awards

The Agitator

Change Agent Award — BOMF CASTLEBERG Outdoors 350 Expedition (Target Ovarian Cancer – UK).

An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Kivi's Nonprofit Communications Blog

It took me a few weeks to realize several posts that feature a different picture or theme actually circle back to the same content page highlighting “Outdoor Resources,” a guide for Girl Scout volunteers to introduce girls “to the wonders of hiking and camping.”.

Cause Marketing Blog Interview with Neil Bradshaw of AVEX

Cause Related Marketing

In this second video interview from the 2013 Winter Outdoor Retailer trade show in Salt Lake City, I talk with AVEX’s Brand Ambassador Neil Bradshaw about how this product feature figured into their decision about which charity to support when it came time to do some cause marketing.

6 Now-or-Never Summer Reboots

Getting Attention

2) Get together and get outside : Caroline Avakian—founder of Source Rise , which connects journalists with experts in international development— spends more time outdoors and with her family. Our daughter Charlotte is finishing up a blissful summer at a few different day and overnight camps.

How Nonprofits Can Be #InstaAwesome on Instagram

J Campbell Social Marketing

Instagram is a marketing powerhouse for brands, companies, and nonprofits alike. If you want to target a younger demographic, Instagram could be for you, with 59% of online adults ages 18-29 active on the network.

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Get Your People Out of the Heat & Into Action

Getting Attention

Focus on Summer Programming and Outdoor Events—. We’re officially one month into summer, so don’t waste a moment in heating up your communications and results with season-specific approaches.

It’s So Easy To Just Blast Them Out

The Agitator

Here’s an example from the commercial space — Patagonia, the outdoor apparel retailer. ‘Tis the height of email fundraising season, as we noted yesterday. And judging from the email I see, most fundraisers are just blasting away, with no apparent effort to use donor information (of course, that assumes you have some!) to target donors with personally relevant messages. “Too damn busy this time of year” I can hear some readers saying.

Ep231: The North Face: 'Walls are Meant for Climbing'

Selfish Giving

Cause Marketing Blog Interview with Randy McKinley of Bearpaw

Cause Related Marketing

The Outdoor Retailer Show increasingly features a lot of cause marketing. Paul Jones Outdoor Retailer Trade Show Alden Keene and Associates Cause Marketing Blog Bearpaw Randy McKinley cause marketing

Nonprofit Video – What’s It Really Worth?

Kivi's Nonprofit Communications Blog

Considerations for capturing indoor, outdoor and event footage. Aaron Bramley. Videos are a great way to engage and inspire your supporters and Lights. Camera. Help. is a nonprofit organization that encourages other nonprofits to use film and video to tell their stories.

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Brainstorming Donor Identities

The Agitator

For environmental/nature organizations , do they like to experience nature outdoor or indoor? I’ve been preaching testing donor identities as ways of segmentation your file even in my pre-Agitator days. But here’s a secret: not all donor identities are created equal.

Day in the Life of a Nonprofit Communicator – Erika Olson

Kivi's Nonprofit Communications Blog

She’s a proud native of the Pacific Northwest who loves the great outdoors, drinks a lot of coffee, and has a well-worn library card. Erika Olson.

Democratized Cause Marketing With a Lower Price of Entry

Cause Related Marketing

American Express Pepsi The Members Project Matthew Effect Great Outdoors Project Redwood Creek Pepsi Refresh

More or Better Corporate Partnerships? How National Park Foundation Addressed a "Good Problem" [SPONSORED]

Selfish Giving

With outdoor retailer REI , NPF was awarded the 2017 Golden Halo Award in the best environmental campaign category at the Engage for Good Conference in June.

10 Excellent Club Fundraising Ideas

Fundraiser Ideas

Yard clean-up and outdoor work. Organizing fundraisers for clubs and activities can be a fun and educational experience for high school students. By selecting club fundraising ideas that relate thematically to the activity or club being supported, club members can often achieve improved results, both in donations and in increased awareness of the club in the greater community. Here are ten club fundraising ideas that go beyond the same old bake sale or car wash routine.

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