Social Media Awareness That Works: S’mores in the Outdoors

Kivi's Nonprofit Communications Blog

If you know anything about me, you know that whenever I am not working, I am outdoors – hiking, biking, skiing, paddling, camping, taking long walks with the dogs (my self-proclaimed motto is “I brake for trailheads”). Julia Reich.

Cause Marketing at the Summer Outdoor Retailer Show

Cause Related Marketing

Starting today in my fair city is the Outdoor Retailer Summer Market, the trade show of the $10.85 billion Outdoor Industry Association. Corporate Social Responsibility Outdoor Retailer Trade Show Alden Keene and Associates Twitter cause marketing

Buy One Plant One Cause Marketing at the Outdoor Retailer Show

Cause Related Marketing

But at the Outdoor Retailer Show that wrapped up Saturday, August 6, 2011 I found a new favorite. BOGO Trees for the Future Paul Jones Oboz Outdoor Retailer Trade Show Alden Keene and Associates Heifer International

OluKai Cause Markets For Local Cause at Outdoor Retailer Show

Cause Related Marketing

For instance, at the Outdoor retailer show that took place last week in my small State of Utah, the show was right around the 30th largest city in the State! Outdoor Retailer Trade Show OluKai Cause Marketing at Trade Shows Kellen Trachy

Cause Marketing Signs at the Summer Outdoor Retailer Show

Cause Related Marketing

Yesterday at the Outdoor Retailer Summer Market was the Open Air demo. Outdoor Retailer Trade Show Twitter cause marketingToday the indoor portion of the twice-annual show starts.

The Great Outdoors is a Great Place for Cause Marketing

Selfish Giving

I’ve always been interested in how state and national parks– and green spaces in general –can use cause marketing to raise money. These popular places are a national treasure, but government funding is bottoming out. They need to diversify to raise more money.

Grants Available for Schools & Youth Non Profits Creating Sun-Safe Outdoor Areas

Seeking Grant Money Today

American Academy of Dermatology Announces 2008 Shade Structure Grant Program Deadline: March 5, 2008 To assist organizations in creating sun-safe outdoor areas, the American Academy of Dermatology ( [link] ) has announced the availability of grant applications for its Shade Structure Program. Tags: American public schools youth groups RFP sun safe outdoor areas grants American Academy of Dermatology the foundation center From The Foundation Center.

Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society

Cause Related Marketing

Listen now to this interview with Paul at the 2012 Outdoor Retailer Show in Salt Lake City as he talks about Cycle Dog's products, how they keep inner tubes out of the landfill, how they benefit the Humane Society, and how to crack open a cold one with man’s best friend.

Nike 186

Cause Marketing Blog Interview with Neil Bradshaw of AVEX

Cause Related Marketing

In this second video interview from the 2013 Winter Outdoor Retailer trade show in Salt Lake City, I talk with AVEX’s Brand Ambassador Neil Bradshaw about how this product feature figured into their decision about which charity to support when it came time to do some cause marketing.

Cause Marketing During Trade Shows

Cause Related Marketing

The Summer 2011 Outdoor Retailer Show attracts something close to 25,000 people… about the population of a small city… and puts them in a space about the size of 2 city blocks square.

Getting NPO Logos Size Right in Cause Marketing Ads

Cause Related Marketing

I beat up Outdoor Research pretty badly in yesterday’s post for promoting its sponsorship of the nonprofit charity Leave No Trace so inconspicuously that it could scarcely be seen. I suspect that Outdoor Research's advertising budget is modest.

Ads 130

Made in America Cause Marketing

Cause Related Marketing

The night before my interview with Alex Strickland of Liberty at the 2012 Outdoor Retailer trade show in Salt Lake City the company hosted a beer bash that raised $2000 for BCM.

Cause Marketing Blog Interview with Randy McKinley of Bearpaw

Cause Related Marketing

The Outdoor Retailer Show increasingly features a lot of cause marketing. Paul Jones Outdoor Retailer Trade Show Alden Keene and Associates Cause Marketing Blog Bearpaw Randy McKinley cause marketing

Camelbak Announces New Cause Marketing Effort for Water.org

Cause Related Marketing

In an exclusive interview with causemarketing.biz at the Summer 2011 Outdoor Retailer Show in Salt Lake City, here’s Shannon Stearns, senior marketing manager at Camelbak, to explain it. David Letterman Camelbak Facebook Shannon Stearns Outdoor Retailer Trade Show Water.org Matt Damon

Democratized Cause Marketing With a Lower Price of Entry

Cause Related Marketing

American Express Pepsi The Members Project Matthew Effect Great Outdoors Project Redwood Creek Pepsi Refresh

Price 141

Using Cause Marketing to Preserve Retail Pricing Power

Cause Related Marketing

That question came after reading the unsigned editorial at the left in a recent issue of Outdoor USA Magazine , a trade publication of the outdoor retailers and manufacturers industry. The editorial is specifically about the dangers to outdoor retailers of using Groupon.

Price 130

Outré Cause Marketing?

Cause Related Marketing

A special sale of the knife at the SHOT Show (Shooting Hunting Outdoor Trade) in January 2011 in Las Vegas generated $22,000 for the Cascade Pacific Council in Northwest Oregon, where Gerber is headquartered. I saw the item in Outdoor USA Magazine.

Trade Show Cause Marketing

Cause Related Marketing

I spent a few hours at the Outdoor Retailers annual winter trade show on Friday, January 21, 2011 going from booth to booth and looking for notable cause marketing efforts. Like any trade show, a good portion of what goes on at the Outdoor Retailer show is business intelligence.

Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

A Pair for a Foot BOGO Outdoor Retailer Trade Show Teva Jaime Eschette Buy One Give One cause marketingTeva, the footwear company, started out making sandals for Colorado River Guides. And at its founding in 1984, Teva supported the nonprofit Save the Colorado, as it still does today.

Cause Marketing Sponsors Wanted to Help Save Millions of Lives

Cause Related Marketing

World Vision, the very able humanitarian organization, has an ambitious goal to End Malaria by 2015 and they’re at the mammoth Outdoor Retailer Summer Market trade show in Salt Lake City to drum up corporate support among outdoor retailers and brands.

Using Cause Marketing Money to Fund Your Charity’s Endowment

Cause Related Marketing

When I read the news item in Outdoor USA Magazine, a trade publication, above it occurred to me that one of the ways a charity could use cause marketing funds is to build an endowment. Komen for the Cure Children's Miracle Network Benefits of Cause Marketing Outdoor USA Magazine Activation St.

Cause Marketing Your Customer Satisfaction Warranty

Cause Related Marketing

A news report in Outdoor USA Magazine put Sole’s U.S. Ford Dress for Success Aeron chairs Big City Mountaineers Outdoor USA Magazine Herman Miller Soles4Souls Sole Junior AchievementOrthotic insole maker Sole offers a cause marketing approach that addresses a different side of business than I’ve ever seen before.

Mission Minded Wins PEAK Award from CO American Marketing Association

Mission Minded

Nonprofit Design advertising American Marketing Association award billboard campaign Denver Art Museum design Marvelous Mud nonprofit advertising outdoor PEAK WinMission Minded’s work on behalf of Denver Art Museum won a Colorado American Marketing Association PEAK award in the integrated marketing campaign category last night.

Mission Minded Wins PEAK Award from CO American Marketing Association

Mission Minded

Nonprofit Design advertising American Marketing Association award billboard campaign Denver Art Museum design Marvelous Mud nonprofit advertising outdoor PEAK WinMission Minded’s work on behalf of Denver Art Museum won a Colorado American Marketing Association PEAK award in the integrated marketing campaign category last night.

Your Official #NN18 Local's Guide to New Orleans

EveryAction

At this intimate Frenchmen Street bar, catch one of two live music sets (at 6pm and 10pm) seven days a week, and don't forget to stop by the outdoor art market next door. The space is contemporary and invites a smooth transition from indoor to outdoor. So it’s great for the outdoor vendors, who are usually just regular New Orleanians with special culinary talents, to sell cut fruit, crawfish pasta, and other snacks.

Guide 135

How Greenpeace & Other Environmental Groups Are Using Technology to Build a Better World

EveryAction

Outdoor Alliance. The Outdoor Alliance is another organization that demonstrates how to achieve effective advocacy asks especially when it comes to targeting your Congressperson. Outdoor Alliance achieves this perfectly with their action alerts. There are thousands of nonprofits changing the world in big and small ways every single day.

Groups 143

Gaps in Your Editorial Calendar for June? Use These Nonprofit Writing Prompts

Kivi's Nonprofit Communications Blog

Great Outdoors Month. Haven’t quite filled in your content calendar for next month? Use these prompts taken from our Monthly Nonprofit Writing Prompts Email Newsletter for your blog posts, social media updates or newsletter articles. (If

June 168

Thanking Donors: 10 Ways To Show #DonorGratitude On A Shoestring Budget

J Campbell Social Marketing

Throw a free outdoor concert and invite your donors and supporters. No matter what time of year, it’s always the perfect time to show your donors some love. If you wait until year-end when thanking donors, or right before you are asking for another gift, it may be too late.

Budget 270

Building the Way to San Jose: Here's what EveryAction will be up to at 16NTC.

EveryAction

What to expect - open bar, delicious snacks, outdoor games, and a chance to mingle with hundreds of nonprofit professionals.

Your Official #18NTC Local's Guide to New Orleans

EveryAction

At this intimate Frenchmen Street bar, catch one of two live music sets (at 6pm and 10pm) seven days a week, and don't forget to stop by the outdoor art market next door. We're just a few weeks away from one of the most highly anticipated nonprofit conferences of the year , and we're so excited to be headed down South to the Big Easy!

Guide 143

Day in the Life of a Nonprofit Communicator – Erica Hurt

Kivi's Nonprofit Communications Blog

In her spare time, Erica, her husband and son, work towards building a small sustainable farm and spend a lot of time fishing, hunting, hiking, camping, and enjoying what the Montana outdoors has to offer. Erica Hurt.

Newsletter and Blog Post Ideas for Summer

Kivi's Nonprofit Communications Blog

Groups with members who work outside can provide tips on avoiding heat exhaustion while working outdoors. Need some new ideas for your newsletter, blog, or social media? Consider one of these five summer-inspired themes: 1) Summer Heat.

Summer 171

Great Nonprofit Marketing Jobs: Monday Matters!

Getting Attention

Communications & Public Engagement Coordinator , Outdoor Alliance (Washington, DC). Please post your open nonprofit marketing positions here. Associate Director of Marketing & Communications , The Center for State and Local Finance (Atlanta, GA). Chief Marketing Officer , Net Impact (San Francisco, CA). Communications & Marketing Manager , The Lewy Body Dementia Association (Lilburn, GA).

Jobs 122

DoGooder Video Awards

The Agitator

Change Agent Award — BOMF CASTLEBERG Outdoors 350 Expedition (Target Ovarian Cancer – UK).

Bringing a Reporter to a Pine Beetle Battle (With Apologies to Dr. Suess)

Cause Related Marketing

What I found was a self described “portal for all things outdoor” and a “news source for recreation information and advocacy.” Help Choose Outdoors sustain the outdoor experience for all Americans. Introduce someone to outdoor activities."

Consider using the word “consider” more often

iMarketSmart

For instance say, “If we were to create a garden outside the hospital… sort of an outdoor waiting room… would you consider helping us with the construction costs?” Consider this. “Consider” is a very powerful word for fundraising.

Words 130

It’s So Easy To Just Blast Them Out

The Agitator

Here’s an example from the commercial space — Patagonia, the outdoor apparel retailer. ‘Tis the height of email fundraising season, as we noted yesterday. And judging from the email I see, most fundraisers are just blasting away, with no apparent effort to use donor information (of course, that assumes you have some!) to target donors with personally relevant messages. “Too damn busy this time of year” I can hear some readers saying.

Your Official 17NTC Local's Guide to DC

EveryAction

If you're looking for a lush, green oasis in DC, Meridian Hill Park (aka Malcom X Park) is the place to go for picnics, workouts, outdoor naps, first dates, and Sunday drum circles. We're just a few weeks away from one of the most highly-anticipated nonprofit conferences of the year and, seeing as it will be hosted in Washington, DC, our team wanted to share some favorite local spots to eat, drink, and enjoy the sights while visiting for 17NTC.

DC 148

REI Gets It Right

A. Fine Blog

But every once in a while, someone gets it just right and last week it was REI, the outdoor apparel and equipment company. They believe in work/life balance and the benefits physically, emotionally and spiritually of spending time outdoors.

How Nonprofits Can Be #InstaAwesome on Instagram

J Campbell Social Marketing

Instagram is a marketing powerhouse for brands, companies, and nonprofits alike. If you want to target a younger demographic, Instagram could be for you, with 59% of online adults ages 18-29 active on the network.

Guide 242