Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

Kivi's Nonprofit Communications Blog

High-quality, web-optimized video. It is important to make sure your digital assets are of high quality and optimized for the web and for social sharing. Encourage SEO Teamwork – Get everyone on the same page. A simple way to think of SEO is to compare it to crowds.

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Fuhgeddaboudit – SEO and Your Small Nonprofit

Social Media Bird Brain

Picture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results. tags small nonprofits SEO keywords content nonprofits

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#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! And it is true that SEO needs to be a part of your nonprofit’s online and outreach strategies. Is your site worth searching for?

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#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, What is SEO SEM (oleole.com).

#TECH: Title Tags Can Make Or Break Your Site’s SEO

Non Profit Marketing 360

SEO success starts here. ” So, for example, I’d like this blog to be found for anyone searching for information on Title, or Tags, or Tech, or SEO. Oh, the last official weekend of summer, and it’s three-day long one to boot!

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Better Cause Marketing with SEO

Selfish Giving

Now that we’re agreed on these two key points, here’s my pitch for using SEO (Search Engine Optimization) to achieve better cause marketing results. But first: what is SEO? Last week I stumbled on his post A SEO Experiment: Targeting One Keyword.

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Ensuring that your blog is SEO friendly

Search Marketing for Nonprofits

Blogs that run off of WordPress and have set up SEO plugins are generally more naturally SEO friendly than pages generated by a CMS system, but there are unique technical challenges that you should be aware of to make sure your blog is as SEO friendly as it can be. I stumbled on these series of videos which I think do a great job of explaining the challenges of optimizing your blog for search. Tagged: blog seo optimization, optimizing blogs, seo friendly.

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Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. Link building is an essential part of any SEO strategy. Brian Honigman.

Slideshare Platform Underused By Nonprofits for SEO

Blue Sky Collaborative

link] The basic account is free and has powerful SEO (search engine optimization benefits. Slidehare www.slideshare.com has been around for a while. Basically, it's a "youtube for powerpoint presentations." Recently slideshare announced pricing for its premium offerings. Most orgs have.

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Newsletter: SEO for Corporate Partnerships ; Liquid Death Murders Plastics in the Ocean ; Next Big Nonprofit Fundraiser is…Mermaiding? ???

Selfish Giving

Like most things in digital marketing, SEO (i.e. Search Engine Optimization) is getting harder. According to SEO leader Rand Fishkin , less than half the searches on Google will result in a click. But I'm sure Rand would agree that SEO is still important.

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How to Optimize Your Nonprofit Press Releases for Search

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Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. What are they? Keywords are the most relevant single words or phrases that are commonly searched for in top search engines.

It’s Today! Google Test Your Website

Getting Attention

If your website isn’t responsive or optimized for mobile devices, you should be worried. Websites that are optimized for mobile devices will receive the highest SEO rankings. So if your organization’s site falls into the “not optimized” category, it’s a huge problem.

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Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERPThis week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson?

How to find out who’s linking to you in 60 seconds

Public Sector Marketing 2.0

This is a great way to benchmark interest in your properties from a traditional SEO linking sense. Learn in 60 Seconds Tips Videos learn in 60 seconds link tracking links Mike Kujawski Search Engine Optimization SEO SEOmoz videoI have an easy hands-on video tip for you today.

How smart speakers and voice assistants are changing the game

Public Sector Marketing 2.0

Search engine optimization will diminish in importance compared to voice-assistant algorithm optimization. In the meantime, I recommend that you at least begin to move beyond SEO and test your visibility through one of these devices.

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

6) Rich Brooks – Advanced SEO: The Art of Visibility. SEO and YouTube marketing are key. YouTube is the #2 search engine in the world, so use it wisely and make sure your videos are optimized for the platform! With Jillian Vorce at #AOC2014.

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The Numbers Racket and Your Small Nonprofit

Social Media Bird Brain

Art by Andrew Tosiello Last week I mentioned I'd be attending a meetup on SEO and that if the info was good, I'd share. Search Engine Optimization is a fancy way of asking, "What can I do to make sure that when someone is doing a Google search* for my kind of stuff, that my stuff shows up on the first page of results?" authority search rankings small nonprofits expert research SEO relevance keywords

Improve Your Nonprofit Website’s Search Results – #10NTC Tips

Kivi's Nonprofit Communications Blog

One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck.

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#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

But one thing that simplicity costs your organization is SEO ( Search Engine Optimization ). We have sung the praises of Tumblr for the past few Thursdays , and we will continue to do so.

#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

So any searches for information on your Business Page gets pulled into the SEO figures you likely are already following for your traditional website. Advertising Advice Communications Community How-to Marketing Measurement Media Review News and Current Affairs Nonprofit Public Relations Reviews Site Administration Social Media Technology Business Business Pages communication development Google Google+ Business Page Online Communities Search engine optimization

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What’s Missing from Your Online Newsroom?

Kivi's Nonprofit Communications Blog

What We’ll Talk About During this 60-minute budget-friendly webinar , you’ll learn: How an online newsroom can make your job easier The best content for an online newsroom Inexpensive sources and widgets A basic guide of SEO Optimization What to avoid in your online newsroom Register now to learn how to create an effective online newsroom. A vibrant online newsroom can make you a treasured media source. But what do you include in your newsroom? What should you leave out?

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Mixed Links for Nonprofit Communicators – March 2, 2019

Kivi's Nonprofit Communications Blog

And once you have that visual content, be sure to follow the 9 Steps to Optimize Images for SEO. The Louis. Birmingham, AL March is here! Let’s kick the new month off with best articles, posts, tips, and more from around the world of marketing and fundraising.

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How to Go from “Plain Content” to “Content Marketing”

Kivi's Nonprofit Communications Blog

That could be building trust or influence, retaining donors, improving SEO for your website or building your email list, for example. If you are working on search engine optimization, you’ll need several pieces of content related to your topic that you and others can link to frequently. FAQs and explainer videos are great content formats for SEO objectives. You make a lot of content. That’s what communications staff do. But are you using that content well?

5 tips for increasing traffic to your nonprofit’s website

Fundraising Coach

I’m not an SEO expert, and I’ve never played one on TV. If you’re using WordPress like I do, check out the very handy All In One SEO Pack plug in. When it comes to search engine optimization, content is king. search engine optimization Websites Q: Do you know of the best way for my web site www.aidsadvantage.org to come up on search results when people type in the words “Aids, South Africa, Africa”?

Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

You write a super helpful blog post on your website, and Google gives it good SEO juice. For SEO (search engine optimization). The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority.

Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

Build your email list through website optimization and testing. EVERY nonprofit needs to understand HOW important website optimization and testing is, and needs to make it an organizational priority. Tags: "email marketing" Google SEM SEO Social media marketing fundraising integrated marketing online behavior paid ads web analytics nonprofit online best practices.

Expert Advice about Online Newsrooms, Part 1: Great Content

Kivi's Nonprofit Communications Blog

High quality, web optimized video. It is crucial to make sure that your digital assets are of high quality and optimized for web and social sharing. We will be sharing more advice from Danielle in the next blog post, Expert Advice about Online Newsrooms Part 2: From SEO to Analytics.

Build It and They Will Come? Not for Online Fundraising!

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Take a look at a few articles about how to drive traffic to your site using Search Engine Optimization (SEO): Google's Search Engine Optimization Starter Guide Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 1: Keywords Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 2: Blogs Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 3: Links Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 4: Outreach.

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Is Responsive Design the Right Mobile Strategy for Your Nonprofit?

Getting Attention

Your SEO strategy is very important to your overall web traffic strategy. According to Google (see Google’s recommendation link below) when it comes to SEO, it’s better to have one site accessible on all devices than multiple versions of the site for each platform.

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Bing is surprisingly important for your nonprofit marketing

Fundraising Coach

So paying attention to SEO that matters to Google is critical. So when people are doing searches on Facebook, if your site isn''t optimized for Bing too, you could be missing out on traffic. I''m a huge fan of Google.

Web Marketing for Fundraisers: Get Found, Get Traffic, Get Ahead

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For more than a decade, Jonathon Colman has designed, developed, and promoted web sites for nonprofits, including The Nature Conservancy and Conservation International.

How to Get Prospects and Supporters to Your Website

Getting Attention

That’s why inbound marketing — techniques such as search engine optimization (SEO, populating your site with keywords and phrases your network is likely to search for, in the right elements in the site), generating links into your site (a.k.a.

10 Helpful Fundraising Websites

Fundraiser Ideas

SEOBook.org – SEOBook is a nonprofit’s guide to SEO (search engine optimization). Your fundraising website will be more successful if you use the SEO tools taught on this site. Fundraising is the lifeblood of charitable organizations and nonprofit activities. Thanks to the Internet, you now have a wide variety of tools at your fingertips. Following are 10 helpful fundraising websites. PayPal.com – PayPal is the leading payment-transferring website on the Internet.

2013 Nonprofit Marketing Trends That Affect You—Part 1

Getting Attention

Till now, effective search engine optimization (SEO) was all about knowing the tricks of the trade. Now’s the time to finish outlining the right things for your organization’s marketing in 2013, and to finalize your next 90 days.

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7 Questions on Marketing Automation for Nonprofits

EveryAction

In nonprofit marketing terms, I’m most excited about the features we’re developing at EveryAction to make use of this, especially related to optimizing donation asks - stay tuned! This post was originally featured on The Campaign Workshop blog and has been reposted with permission.

Building a Fundraising Website: Here are 10 Things You Need to Include

Fundraiser Ideas

SEO your website. Search engine optimization involves implementing strategies to help ensure your website gets top ranking when people do a search engine search for specific terms. SEO can drive tons of traffic to your site! Thanks to the power of the Internet, you can now raise funds 24 hours a day. For this reason, a fundraising website is a powerful tool all nonprofits should consider. Following are 10 things you need to include when you build your fundraising website.

Call for Input--Your Stories on Two Key Nonprofit Marketing Topics

Getting Attention

Here's what I'm looking for: 1) Are you using a keyword strategy as the first (or only) step to search engine optimization (SEO) ? I'm writing an e-update article that guides organizations on how to identify the right keywords for SEO (the first step to getting your org's online content as far up in search engine results as you can, ideally in the first 10). I'd like to ask for your help.

What Actually Works In Marketing in 5 Sentences

J Campbell Social Marketing

I recently gave an hour-long presentation to business owners and coaches regarding social media marketing, creating content, SEO, and the like.

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Do Thought Leaders Have to Write AND Speak?

Kivi's Nonprofit Communications Blog

Why This Is a Problem: Both search engine optimization (SEO) and social sharing are essential to thought leadership marketing, and both require written content.

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Last year they helped Oceana and United Way of the Bay Area use analytics to boost donations, spend their marketing budgets more effectively and optimize SEO. Happy Friday, everyone! Here’s this week’s Mixed Links. Communications.

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YouTube now has auto captioning

Search Marketing for Nonprofits

Not only is this development amazing for those who are deaf (including my friend Christie) but there are also SEO implications. From an SEO perspective, this means that Google will have text that they can crawl to understand your videos, so when drafting your video script, keep your keyword strategy in mind. Having a text version of your video content will be great for optimizing your videos and reaching a larger audience.

7 More 2013 Nonprofit Marketing Trends That Impact YOU—Part 3

Getting Attention

By assessing results across all channels, you’ll be able to combine your findings for deeper insights and for even more integrated marketing that blends all channels and strategies—from social media to search optimization to e-newsletters—together for a more unified message.

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Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 4

Kivi's Nonprofit Communications Blog

Boosting SEO. This is the fourth and final post in a series by Julia Reich on infographics for nonprofits. Tuesday we talked about why to use them , Wednesday we looked at using infographics as part of your marketing toolkit , and Thursday reviewed ways to get started.