INDUSTRY INSIGHTS YOUR PEERS ARE READING
Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! Is your site worth searching for? MORE
In its 2011 Landing Page Optimization Benchmark Report , marketing research firm Marketing Sherpa identified 8 common practices that sabotage commercial marketers’ landing page performance. A design approach that works for one segment is likely sub-optimal for another, so customization of the landing page experience for key segments is the way to go. Page designs that live on your site for political or personal reasons will never be optimal user experiences for your supporters. MORE
Are you trying to ‘maximize” your “resources” and “optimize” your “funding dollars”? Are you looking for a nonprofit with a good 5 year plan, and programs based on research? MORE
About the Results: By finding the best responding audience, NPF drove engagement with a 92% conversion rate, while optimizing budget by lowering the cost per like by up to 30%, giving them almost 30% more voice to start the conversation with! MORE
Their goal: to identify how to optimize recurring giving by looking at it from the donor’s perspective. It’s not too late to take make adjustments to your monthly giving progress that will boost recurring giving returns in this year-end quarter. MORE
Compared with responses to our mid-2009 survey, we’d term the latest results "creeping optimism." This modest optimism is reflected also in response to the following statements: I’m bullish on 2010, and so I plan to ramp up my fundraising aggressively — 20% agree. All in all, an impressive degree of optimism given how low fundraisers were feeling only six months ago … to say nothing of one year ago! MORE
We recommend creating an annual testing calendar in line with the scientific method so you can optimize your learning. For instance, by December (the biggest fundraising month of the year), you’ll want to have tested your donation forms thoroughly so you are serving the most optimized version. MORE
Free or low-cost testing tools are much more plentiful than a few years ago (GCE, Optimizely, and Visual Website Optimizer are good options for nonprofits with tight testing budgets). Dawn speaks regularly about testing and optimization at industry conferences and publishes papers highlighting what’s working and not working with our testing clients. Testing and Analysis landing page optimizationPart 2. MORE
The time to improve and optimize your donation page is now. Is your donation page holding you back? Are you sure? MORE
Online Fundraising Testing and Analysis donation page landing page optimization year-endTo improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing. MORE
In a recent MarketingSherpa webinar on email optimization , Director of Digital Analytics Amelia Showalter shared how President Barack Obama’s 2012 presidential campaign generated more than $500 million in online donations. Here are a few especially important tips for optimizing your nonprofit email campaigns: 1. By using simple email optimization tactics, you can learn more about your audience and take your digital strategy to the next level. MORE
Sometimes you stumble onto something that just makes your day. I discovered the organization and website www.keep-a-breast.org. They work on breast cancer issues from a cooler and hipper perspective, and my understanding is that they feel like they get quite a bit of traffic. I can’t help but wonder if it’s qualified traffic however, because when you search for them in Google, this is what their sitelinks look like: Yes, that’s correct. MORE
Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends MORE
Have you ever bought something online? OF COURSE! You know it! What did you buy? Was it a book from bookfinder.com? Was it something off of Amazon or iTunes? More and more people are shopping online, and more people are giving online. MORE
The online industry (never knowingly understated) has labeled the change ‘Mobilegeddon’ out of concern over the number of non-mobile optimized sites that will see their organic search rankings tumbling following the algorithm update. MORE
For even more tips from John on optimizing your landings pages, check out the recording from this webinar. . A landing page is any page on your website where you want someone to take an action. That action could be collecting an email, signing a petition, donating or sharing your content with others. A successful landing page is about having one clear call to action. Everything on that page will focus on getting the visitor to take that one action. . MORE
advice charity website donation page mistakes mazarine treyz nonprofit website nonprofit website flops nonprofit website mistakes social media website optimizationAre you not getting enough donations or volunteers signing up through your website? MORE
Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. Accidental Techies Nonprofit Communications nptech search engine optimization SEO MORE
Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. What are they? Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. MORE
Find out what your users think and do on your website with these three optimization tools. What tools do you use to optimize your website? via GIPHY. Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate. MORE
Indeed, landing page testing and optimization may be the closest thing non-profits have to a magic bullet in 2009 — and it's one of the surest ways we've found to help our clients raise more money in a tough economy. Download Donordigital's brand new report, Landing on Gold: Optimizing your donation landing pages to increase giving: a bright spot in a tough economy and find out what's working. Your e-mail and web copy may persuade people to "click to donate now." MORE
I stumbled on these series of videos which I think do a great job of explaining the challenges of optimizing your blog for search. Tagged: blog seo optimization, optimizing blogs, seo friendly. Tags: SEM blog seo optimization optimizing blogs seo friendly MORE
Learn in 60 Seconds Tips Videos learn in 60 seconds link tracking links Mike Kujawski Search Engine Optimization SEO SEOmoz videoI have an easy hands-on video tip for you today. MORE
To help you get the most out of your donation pages at year-end, we’ve prepared a list of ‘best practices’ based on our experience testing and optimizing such pages for a wide variety of clients over the past 5 years. Dawn speaks regularly about testing and optimization at industry conferences and publishes papers highlighting what’s working and not working with our testing clients. Online Fundraising donation page landing page optimization year-end MORE
So I thought I’d write a post to show you how to optimize your planned giving inserts for results. Now, having said that, here’s how I recommend you optimize your efforts : Step 1. That’s how you optimize your planned giving inserts for results. MORE
Over the last three years, Donordigital has been running landing page optimization tests that have increased conversion rates – the percentage of people who land on a donation page who actually make a donation – by 10%, 20%, even more for some organizations and some pages. MORE
Image from whatsyourdigitaliq.com So let's pick up where we left off last time, looking at what's involved in either creating a separate mobile website or redesigning your site to be mobile-friendly or optimized for mobile. Separate Mobile Site One of the reasons a separate mobile site can be problematic is that most non-mobile optimized sites have a lot of content. redesign mobile optimized usability friendly not for profits website nonprofit design content MORE
To view it please enter your password below: Password: Testing and Analysis google website optimizerThis post is password protected. MORE
Small changes to a web or email donation page can dramatically increase the number of visitors who actually make a gift. From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. And in tough times like these, non-profit organizations cannot afford to overlook opportunities to immediately improve their bottom line. MORE
Advertising Advice Communications Community How-to Marketing Measurement Media Review News and Current Affairs Nonprofit Public Relations Reviews Site Administration Social Media Technology Business Business Pages communication development Google Google+ Business Page Online Communities Search engine optimizationYes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news. MORE
" He predicts that before too long "digital personal optimization" services will emerge … folks who help you burnish your personal online image! G’won, admit it … you google your name every now and then! And what "personal brand" emerges? In this article from Online Spin, Max Kalehoff of search marketing firm Clickable advises that folks who want to stand out and get ahead had better put some serious thought to their online "personal brand." MORE
Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERPThis week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson? MORE
But one thing that simplicity costs your organization is SEO ( Search Engine Optimization ). We have sung the praises of Tumblr for the past few Thursdays , and we will continue to do so. MORE
Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, MORE
Managing your online reputation. What: 3-D Nonprofit Reputation Engine Webinar. When: Friday, July 15th. 1pm-2:30pm EST. Cost: $59.99. Sign up here. Has your nonprofit ever tried to be more relevant to your donors and failed? Or worse have you tried to get more attention and failed? MORE
How do you regularly update your community? Email and social, right? But if your email and social media strategies aren’t in sync, you are missing out on important connections! It’s time to integrate your strategies and bring it all together. MORE
Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined. MORE
Image from whatsyourdigitaliq.com We've looked at what's involved with evolving your social communication by making your website either Mobile Friendly or Mobile Optimized in Parts 1 and 2 of this blog post. social communications mobile texting mobile-friendly smartphones website evolution mobile-optimized feature phones MORE
In order to effectively appeal to your mobile donors, your organization should: Optimize your donation page. Incorporate mobile-optimized emails. Optimize Your Donation Page. Your online giving form is a great place to start your mobile optimization processes. MORE
Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. MORE
They’re an international AdWords copywriting agency who have developed an ad text effectiveness algorithm which enables them to audit Google Adwords copy and score it to show how well optimized it is. MORE
Unfortunately, if your nonprofit hasn''t yet optimized its website for smartphones , you could also be frustrating potential donors, volunteers, and supporters. Optimizing the entire website involves creating an entirely separate mobile version of your desktop site. MORE
working with NRCS field offices to provide technical assistance to farmers, ranchers, foresters, and other private landowners seeking to optimize wildlife habitat conservation on private lands. From The Foundation Center. [If MORE
SEO success starts here. Oh, the last official weekend of summer, and it’s three-day long one to boot! You might be itching to get out of the office a bit early today and make it a three and a half day weekend. MORE
Optimization Related Topics The Agitator
AUGUST 28, 2018
Their goal: to identify how to optimize recurring giving by looking at it from the donor’s perspective. It’s not too late to take make adjustments to your monthly giving progress that will boost recurring giving returns in this year-end quarter.
EveryAction
NOVEMBER 6, 2018
Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study.
Ann Green
OCTOBER 3, 2018
In order to effectively appeal to your mobile donors, your organization should: Optimize your donation page. Incorporate mobile-optimized emails. Optimize Your Donation Page. Your online giving form is a great place to start your mobile optimization processes.
Kivi's Nonprofit Communications Blog
MAY 19, 2016
Find out what your users think and do on your website with these three optimization tools. What tools do you use to optimize your website? via GIPHY. Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate.
Fundraising 123
NOVEMBER 20, 2013
Unfortunately, if your nonprofit hasn''t yet optimized its website for smartphones , you could also be frustrating potential donors, volunteers, and supporters. Optimizing the entire website involves creating an entirely separate mobile version of your desktop site.
Fundraising 123
MAY 8, 2012
We recommend creating an annual testing calendar in line with the scientific method so you can optimize your learning. For instance, by December (the biggest fundraising month of the year), you’ll want to have tested your donation forms thoroughly so you are serving the most optimized version.
Non Profit Marketing 360
JULY 23, 2012
Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!,
iMarketSmart
JANUARY 26, 2015
So I thought I’d write a post to show you how to optimize your planned giving inserts for results. Now, having said that, here’s how I recommend you optimize your efforts : Step 1. That’s how you optimize your planned giving inserts for results.
Fundraising 123
AUGUST 21, 2013
Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. What are they? Keywords are the most relevant single words or phrases that are commonly searched for in top search engines.
DonorDigital
FEBRUARY 4, 2013
Online Fundraising Testing and Analysis donation page landing page optimization year-endTo improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing.
DonorDigital
DECEMBER 1, 2009
Over the last three years, Donordigital has been running landing page optimization tests that have increased conversion rates – the percentage of people who land on a donation page who actually make a donation – by 10%, 20%, even more for some organizations and some pages.
The Agitator
NOVEMBER 17, 2009
Compared with responses to our mid-2009 survey, we’d term the latest results "creeping optimism." This modest optimism is reflected also in response to the following statements: I’m bullish on 2010, and so I plan to ramp up my fundraising aggressively — 20% agree. All in all, an impressive degree of optimism given how low fundraisers were feeling only six months ago … to say nothing of one year ago!
Giving in a Digital World
FEBRUARY 3, 2015
They’re an international AdWords copywriting agency who have developed an ad text effectiveness algorithm which enables them to audit Google Adwords copy and score it to show how well optimized it is.
Fundraising 123
MAY 18, 2011
For even more tips from John on optimizing your landings pages, check out the recording from this webinar. . A landing page is any page on your website where you want someone to take an action. That action could be collecting an email, signing a petition, donating or sharing your content with others. A successful landing page is about having one clear call to action. Everything on that page will focus on getting the visitor to take that one action. .
Cause Related Marketing
JANUARY 17, 2008
Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined.
DonorDigital
JUNE 10, 2013
About the Results: By finding the best responding audience, NPF drove engagement with a 92% conversion rate, while optimizing budget by lowering the cost per like by up to 30%, giving them almost 30% more voice to start the conversation with!
The Agitator
MARCH 9, 2009
" He predicts that before too long "digital personal optimization" services will emerge … folks who help you burnish your personal online image! G’won, admit it … you google your name every now and then! And what "personal brand" emerges? In this article from Online Spin, Max Kalehoff of search marketing firm Clickable advises that folks who want to stand out and get ahead had better put some serious thought to their online "personal brand."
Fundraising 123
APRIL 23, 2009
Indeed, landing page testing and optimization may be the closest thing non-profits have to a magic bullet in 2009 — and it's one of the surest ways we've found to help our clients raise more money in a tough economy. Download Donordigital's brand new report, Landing on Gold: Optimizing your donation landing pages to increase giving: a bright spot in a tough economy and find out what's working. Your e-mail and web copy may persuade people to "click to donate now."
Nonprofit Marketing Blog
JULY 19, 2013
In a recent MarketingSherpa webinar on email optimization , Director of Digital Analytics Amelia Showalter shared how President Barack Obama’s 2012 presidential campaign generated more than $500 million in online donations. Here are a few especially important tips for optimizing your nonprofit email campaigns: 1. By using simple email optimization tactics, you can learn more about your audience and take your digital strategy to the next level.
Fundraising 123
MAY 29, 2009
Small changes to a web or email donation page can dramatically increase the number of visitors who actually make a gift. From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. And in tough times like these, non-profit organizations cannot afford to overlook opportunities to immediately improve their bottom line.
Search Marketing for Nonprofits
JANUARY 26, 2010
Sometimes you stumble onto something that just makes your day. I discovered the organization and website www.keep-a-breast.org. They work on breast cancer issues from a cooler and hipper perspective, and my understanding is that they feel like they get quite a bit of traffic. I can’t help but wonder if it’s qualified traffic however, because when you search for them in Google, this is what their sitelinks look like: Yes, that’s correct.
Seeking Grant Money Today
JUNE 10, 2012
working with NRCS field offices to provide technical assistance to farmers, ranchers, foresters, and other private landowners seeking to optimize wildlife habitat conservation on private lands. From The Foundation Center. [If
Wild Woman Fundraising
JULY 7, 2015
advice charity website donation page mistakes mazarine treyz nonprofit website nonprofit website flops nonprofit website mistakes social media website optimizationAre you not getting enough donations or volunteers signing up through your website?
Social Media Bird Brain
APRIL 30, 2012
Image from whatsyourdigitaliq.com So let's pick up where we left off last time, looking at what's involved in either creating a separate mobile website or redesigning your site to be mobile-friendly or optimized for mobile. Separate Mobile Site One of the reasons a separate mobile site can be problematic is that most non-mobile optimized sites have a lot of content. redesign mobile optimized usability friendly not for profits website nonprofit design content
Public Sector Marketing 2.0
APRIL 25, 2011
Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERPThis week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson?
Kivi's Nonprofit Communications Blog
MARCH 13, 2012
Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. Accidental Techies Nonprofit Communications nptech search engine optimization SEO
Public Sector Marketing 2.0
MAY 17, 2011
Learn in 60 Seconds Tips Videos learn in 60 seconds link tracking links Mike Kujawski Search Engine Optimization SEO SEOmoz videoI have an easy hands-on video tip for you today.
Wild Woman Fundraising
MAY 16, 2011
Have you ever bought something online? OF COURSE! You know it! What did you buy? Was it a book from bookfinder.com? Was it something off of Amazon or iTunes? More and more people are shopping online, and more people are giving online.
Social Media Bird Brain
MAY 9, 2012
Image from whatsyourdigitaliq.com We've looked at what's involved with evolving your social communication by making your website either Mobile Friendly or Mobile Optimized in Parts 1 and 2 of this blog post. social communications mobile texting mobile-friendly smartphones website evolution mobile-optimized feature phones
Non Profit Marketing 360
MAY 3, 2012
Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! Is your site worth searching for?
Non Profit Marketing 360
AUGUST 31, 2012
SEO success starts here. Oh, the last official weekend of summer, and it’s three-day long one to boot! You might be itching to get out of the office a bit early today and make it a three and a half day weekend.
Giving in a Digital World
APRIL 15, 2015
The online industry (never knowingly understated) has labeled the change ‘Mobilegeddon’ out of concern over the number of non-mobile optimized sites that will see their organic search rankings tumbling following the algorithm update.
Wild Woman Fundraising
SEPTEMBER 3, 2013
Are you trying to ‘maximize” your “resources” and “optimize” your “funding dollars”? Are you looking for a nonprofit with a good 5 year plan, and programs based on research?
DonorDigital
JUNE 5, 2012
To view it please enter your password below: Password: Testing and Analysis google website optimizerThis post is password protected.
Non Profit Marketing 360
MARCH 22, 2012
But one thing that simplicity costs your organization is SEO ( Search Engine Optimization ). We have sung the praises of Tumblr for the past few Thursdays , and we will continue to do so.
Non Profit Marketing 360
NOVEMBER 9, 2011
Advertising Advice Communications Community How-to Marketing Measurement Media Review News and Current Affairs Nonprofit Public Relations Reviews Site Administration Social Media Technology Business Business Pages communication development Google Google+ Business Page Online Communities Search engine optimizationYes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news.
Wild Woman Fundraising
JUNE 29, 2011
Managing your online reputation. What: 3-D Nonprofit Reputation Engine Webinar. When: Friday, July 15th. 1pm-2:30pm EST. Cost: $59.99. Sign up here. Has your nonprofit ever tried to be more relevant to your donors and failed? Or worse have you tried to get more attention and failed?
Giving in a Digital World
JANUARY 11, 2015
Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends
Search Marketing for Nonprofits
APRIL 8, 2009
I stumbled on these series of videos which I think do a great job of explaining the challenges of optimizing your blog for search. Tagged: blog seo optimization, optimizing blogs, seo friendly. Tags: SEM blog seo optimization optimizing blogs seo friendly
DonorDigital
DECEMBER 19, 2012
Free or low-cost testing tools are much more plentiful than a few years ago (GCE, Optimizely, and Visual Website Optimizer are good options for nonprofits with tight testing budgets). Dawn speaks regularly about testing and optimization at industry conferences and publishes papers highlighting what’s working and not working with our testing clients. Testing and Analysis landing page optimizationPart 2.
EveryAction
NOVEMBER 16, 2015
The time to improve and optimize your donation page is now. Is your donation page holding you back? Are you sure?
DonorDigital
OCTOBER 21, 2011
To help you get the most out of your donation pages at year-end, we’ve prepared a list of ‘best practices’ based on our experience testing and optimizing such pages for a wide variety of clients over the past 5 years. Dawn speaks regularly about testing and optimization at industry conferences and publishes papers highlighting what’s working and not working with our testing clients. Online Fundraising donation page landing page optimization year-end
DonorDigital
DECEMBER 13, 2012
In its 2011 Landing Page Optimization Benchmark Report , marketing research firm Marketing Sherpa identified 8 common practices that sabotage commercial marketers’ landing page performance. A design approach that works for one segment is likely sub-optimal for another, so customization of the landing page experience for key segments is the way to go. Page designs that live on your site for political or personal reasons will never be optimal user experiences for your supporters.
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