3 Powerful Tools to Help You Optimize Your Nonprofit Website

Kivi's Nonprofit Communications Blog

Find out what your users think and do on your website with these three optimization tools. What tools do you use to optimize your website? via GIPHY. Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate.

Testing 101: 4 Steps for Optimizing Your Fundraising Approach

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We recommend creating an annual testing calendar in line with the scientific method so you can optimize your learning. For instance, by December (the biggest fundraising month of the year), you’ll want to have tested your donation forms thoroughly so you are serving the most optimized version.

Trending Sources

3 Keys to Making Your Nonprofit Website Mobile Optimized

Fundraising 123

Unfortunately, if your nonprofit hasn''t yet optimized its website for smartphones , you could also be frustrating potential donors, volunteers, and supporters. Optimizing the entire website involves creating an entirely separate mobile version of your desktop site.

Optimizing Your Website for Word of Mouth

Cause Related Marketing

Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined.

Poorly optimized Google Adwords copy could be wasting a quarter of your search budget

Giving in a Digital World

They’re an international AdWords copywriting agency who have developed an ad text effectiveness algorithm which enables them to audit Google Adwords copy and score it to show how well optimized it is.

Kick-start Your Donation Page Optimization Efforts: Test These 7 Emerging Techniques

DonorDigital

Online Fundraising Testing and Analysis donation page landing page optimization year-endTo improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing.

3 tips to dramatically increase website donations

Wild Woman Fundraising

Have you ever bought something online? OF COURSE! You know it! What did you buy? Was it a book from bookfinder.com? Was it something off of Amazon or iTunes? More and more people are shopping online, and more people are giving online.

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. Accidental Techies Nonprofit Communications nptech search engine optimization SEO

5 Warning Signs Your Nonprofit Website Stinks

Wild Woman Fundraising

advice charity website donation page mistakes mazarine treyz nonprofit website nonprofit website flops nonprofit website mistakes social media website optimizationAre you not getting enough donations or volunteers signing up through your website?

Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERPThis week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson?

Do you have an online rep to promote? Get on this 3-D Nonprofit Reputation Engine Webinar!

Wild Woman Fundraising

Managing your online reputation. What: 3-D Nonprofit Reputation Engine Webinar. When: Friday, July 15th. 1pm-2:30pm EST. Cost: $59.99. Sign up here. Has your nonprofit ever tried to be more relevant to your donors and failed? Or worse have you tried to get more attention and failed?

Is your charity website ready for Mobilegeddon?

Giving in a Digital World

The online industry (never knowingly understated) has labeled the change ‘Mobilegeddon’ out of concern over the number of non-mobile optimized sites that will see their organic search rankings tumbling following the algorithm update.

Protected: Google’s new “Content Experiments” testing tool

DonorDigital

To view it please enter your password below: Password: Testing and Analysis google website optimizerThis post is password protected.

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Time to Integrate and Optimize Your E-Newsletters and Social Media

Kivi's Nonprofit Communications Blog

How do you regularly update your community? Email and social, right? But if your email and social media strategies aren’t in sync, you are missing out on important connections! It’s time to integrate your strategies and bring it all together.

2015 Digital Fundraising To Do List #1 Conversion Rate Optimisation

Giving in a Digital World

Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!,

Support to Promote Habitat Conservation on Private Land for Landowners Seeking to Optimize Wildlife Habitat Conservation

Seeking Grant Money Today

working with NRCS field offices to provide technical assistance to farmers, ranchers, foresters, and other private landowners seeking to optimize wildlife habitat conservation on private lands. From The Foundation Center. [If

How to Optimize Your Nonprofit Press Releases for Search

Fundraising 123

Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. What are they? Keywords are the most relevant single words or phrases that are commonly searched for in top search engines.

12 Nonprofit Donation Pages That Don’t Suck

EveryAction

The time to improve and optimize your donation page is now. Is your donation page holding you back? Are you sure?

Get ready for year-end giving by improving your website donation pages

DonorDigital

To help you get the most out of your donation pages at year-end, we’ve prepared a list of ‘best practices’ based on our experience testing and optimizing such pages for a wide variety of clients over the past 5 years. Dawn speaks regularly about testing and optimization at industry conferences and publishes papers highlighting what’s working and not working with our testing clients. Online Fundraising donation page landing page optimization year-end

Boost online response by optimizing your donation landing pages

DonorDigital

Over the last three years, Donordigital has been running landing page optimization tests that have increased conversion rates – the percentage of people who land on a donation page who actually make a donation – by 10%, 20%, even more for some organizations and some pages.

It’s Today! Google Test Your Website

Getting Attention

If your website isn’t responsive or optimized for mobile devices, you should be worried. Websites that are optimized for mobile devices will receive the highest SEO rankings. So if your organization’s site falls into the “not optimized” category, it’s a huge problem.

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Optimize Your Personal Brand

The Agitator

" He predicts that before too long "digital personal optimization" services will emerge … folks who help you burnish your personal online image! G’won, admit it … you google your name every now and then! And what "personal brand" emerges? In this article from Online Spin, Max Kalehoff of search marketing firm Clickable advises that folks who want to stand out and get ahead had better put some serious thought to their online "personal brand."

Optimizing Facebook display advertising results through audience testing

DonorDigital

About the Results: By finding the best responding audience, NPF drove engagement with a 92% conversion rate, while optimizing budget by lowering the cost per like by up to 30%, giving them almost 30% more voice to start the conversation with!

2010 Fundraising Plans – Creeping Optimism

The Agitator

Compared with responses to our mid-2009 survey, we’d term the latest results "creeping optimism." This modest optimism is reflected also in response to the following statements: I’m bullish on 2010, and so I plan to ramp up my fundraising aggressively — 20% agree. All in all, an impressive degree of optimism given how low fundraisers were feeling only six months ago … to say nothing of one year ago!

Optimizing Your Donation Pages to Increase Giving: A Bright Spot in a Tough Economy

Fundraising 123

Indeed, landing page testing and optimization may be the closest thing non-profits have to a magic bullet in 2009 — and it's one of the surest ways we've found to help our clients raise more money in a tough economy. Download Donordigital's brand new report, Landing on Gold: Optimizing your donation landing pages to increase giving: a bright spot in a tough economy and find out what's working. Your e-mail and web copy may persuade people to "click to donate now."

Improve Email Results: #16NTC Takeways

Getting Attention

Optimize for Mobile, Optimize for Mobile, Optimize for Mobile! Mobile IS the present and the future—for email and actions from fundraising to advocacy—so optimize your emails! Optimize ur email: 40% of all @actblue gifts come via mobile device, some orgs 50+, could be 60% next year – @juliarosen #16NTCemailtrends. We tend to focus on format when optimizing, but Julia emphasizes the importance of loading speed.

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#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

Advertising Advice Communications Community How-to Marketing Measurement Media Review News and Current Affairs Nonprofit Public Relations Reviews Site Administration Social Media Technology Business Business Pages communication development Google Google+ Business Page Online Communities Search engine optimizationYes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news.

7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Here are seven tools to help you research and optimize your nonprofit marketing campaigns. You can also connect your Buffer and Followerwonk accounts to optimize your tweeting schedule based on your followers’ Twitter usage. Billy Attar.

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From Surfers to Supporters: How to Optimize Your Donation Pages to Convert Visitors into Donors

Fundraising 123

Small changes to a web or email donation page can dramatically increase the number of visitors who actually make a gift. From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. And in tough times like these, non-profit organizations cannot afford to overlook opportunities to immediately improve their bottom line.

SEO FAIL – Optimizing for “I Love Boobies”

Search Marketing for Nonprofits

Sometimes you stumble onto something that just makes your day. I discovered the organization and website www.keep-a-breast.org. They work on breast cancer issues from a cooler and hipper perspective, and my understanding is that they feel like they get quite a bit of traffic. I can’t help but wonder if it’s qualified traffic however, because when you search for them in Google, this is what their sitelinks look like: Yes, that’s correct.

Has your organization put you in a position to succeed?

iMarketSmart

Some have called these new technologies “human resource optimizers.” ” Wouldn’t you want to learn how you can optimize yourself and your staff? The private sector figured out a long time ago that a salesperson should never generate their own leads.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

For Instagram users, Buffer has Optimal Timing, Videos, and More: 10 Easy Ways to Boost Your Instagram Reach. Happy Friday! My kids just got out of school so I really need some Mixed Drinks.I

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Tips for Silent Videos (Or When People Turn Off Your Sound)

Kivi's Nonprofit Communications Blog

See: Silent Video: How to Optimize Facebook Video to Play Without Sound. On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters.

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

Kivi's Nonprofit Communications Blog

NPR’s analysis matches up with Buffer and SumAll’s 2014 study on the optimal length for social media updates. In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook.

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Fuhgeddaboudit – SEO and Your Small Nonprofit

Social Media Bird Brain

Picture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results.

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8 Social Media Trends to Watch Out For in 2016 (Infographic)

J Campbell Social Marketing

What’s on tap in digital marketing for 2016? What do nonprofits need to prioritize? In this infographic from CJG Digital Marketing , 8 social media trends are laid out for us.

8 Tips for a Profitable Nonprofit #GivingTuesday Campaign

J Campbell Social Marketing

Optimize your donation pathway. Hard to believe but #GivingTuesday is only a little over one month away! Is this powerhouse giving day right for your nonprofit? Participation numbers and dollars raised skyrocketed last year, and are sure to increase even more in 2017.

To Mobile or Not to Mobile? Part 2

Social Media Bird Brain

Image from whatsyourdigitaliq.com So let's pick up where we left off last time, looking at what's involved in either creating a separate mobile website or redesigning your site to be mobile-friendly or optimized for mobile. Separate Mobile Site One of the reasons a separate mobile site can be problematic is that most non-mobile optimized sites have a lot of content. redesign mobile optimized usability friendly not for profits website nonprofit design content

3 new phrases/concepts engagement fundraisers need to know

iMarketSmart

1 Feedback loops – Communication channels that provide real-time information reporting so you can make adjustments to optimize the timing and content of your messages to your prospects and supporters. You can capture them if you have developed, employed, and optimized your feedback loops. If you’ve been reading this blog for a while, you know that I coined the phrase “ engagement fundraising ” in 2013. Here’s my first rant on the subject.