Expert insights. Personalized for you.
Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! Is your site worth searching for? And it is true that SEO needs to be a part of your nonprofit’s online and outreach strategies. Why develop a new site or even update your outdated one if people will struggle to find it, much less relevant information on it? The go-to standard for web searches (including images and videos) is, of course, Google. MORE
About the Results: By finding the best responding audience, NPF drove engagement with a 92% conversion rate, while optimizing budget by lowering the cost per like by up to 30%, giving them almost 30% more voice to start the conversation with! With social media a growing component of major nonprofit campaigns, organizations need to be prepared to jumpstart the conversation online and drive engagement for their cause. MORE
Their goal: to identify how to optimize recurring giving by looking at it from the donor’s perspective. It’s not too late to take make adjustments to your monthly giving progress that will boost recurring giving returns in this year-end quarter. Even if you’re overwhelmed and can’t take these key steps right now, there is a wealth of evidence you need to absorb and act on as soon as humanly possible. MORE
For many people, mobile has become the default channel for accessing the internet, reading emails, watching videos and using social media. As of early 2018, 77% of the American population owns a smartphone. Mobility has blazed a path across nearly all sectors. It has forever changed the way people consume media, shop for goods, bank, communicate and much, much more. But nonprofits haven’t adapted to the mobile revolution as quickly as the rest of the world. MORE
Compared with responses to our mid-2009 survey, we’d term the latest results "creeping optimism." This modest optimism is reflected also in response to the following statements: I’m bullish on 2010, and so I plan to ramp up my fundraising aggressively — 20% agree. All in all, an impressive degree of optimism given how low fundraisers were feeling only six months ago … to say nothing of one year ago! MORE
We recommend creating an annual testing calendar in line with the scientific method so you can optimize your learning. For instance, by December (the biggest fundraising month of the year), you’ll want to have tested your donation forms thoroughly so you are serving the most optimized version. People are influenced by innumerable whims, impulses, and values. You never know what marketing and fundraising strategies and tactics will work best until you test them. MORE
What are some of your best tips to optimize mobile email marketing? If your nonprofit doesn’t have a mobile strategy on its radar, you need to develop one. While web-based email went down in 2010, mobile email went up 36% in the US as we reported last week on Frogloop. Nonprofits can no longer afford to ignore mobile email. MORE
Online Fundraising Testing and Analysis donation page landing page optimization year-endTo improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing. But a greater commitment to testing is no guarantee of better results. The fact is, not all things on your donation page matter for conversion. MORE
In a recent MarketingSherpa webinar on email optimization , Director of Digital Analytics Amelia Showalter shared how President Barack Obama’s 2012 presidential campaign generated more than $500 million in online donations. Here are a few especially important tips for optimizing your nonprofit email campaigns: 1. By using simple email optimization tactics, you can learn more about your audience and take your digital strategy to the next level. MORE
The problem is, when you look into marketing automation to optimize your fundraising operations, all you find are companies like Hubspot, Marketo and Pardot (part of Salesforce.com’s marketing bundle). Fundraising is getting harder. You don’t just feel it. You know it from the data. MORE
For even more tips from John on optimizing your landings pages, check out the recording from this webinar. . A landing page is any page on your website where you want someone to take an action. That action could be collecting an email, signing a petition, donating or sharing your content with others. A successful landing page is about having one clear call to action. Everything on that page will focus on getting the visitor to take that one action. . MORE
Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. I first heard about Google Optimizer from an Obama Campaign veteran and have become a big fan. You then set up an "experiment" on Google Optimizer where you tell it what the test pages are and what the conversion page is (the "thank you" page if you're testing your donation process). MORE
60) Search « Social Actions: How to Pitch Yourself in Two Minutes | Main | Care2 Website Goes Green, Saves 341,000 KW-hours » Thursday May 22 2008 Landing Page Optimization for Online Fundraising Thursday, May 22, 2008 at 02:09PM | by Hatef Yamini Donordigital and Amnesty International USA teamed up to study the best landing page design principles to optimize online donations. MORE
60) Search « Social Actions: How to Pitch Yourself in Two Minutes | Main | Care2 Website Goes Green, Saves 341,000 KW-hours » Thursday May 22 2008 Landing Page Optimization for Online Fundraising Thursday, May 22, 2008 at 02:09PM | by Hatef Yamini Donordigital and Amnesty International USA teamed up to study the best landing page design principles to optimize online donations. MORE
Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. This is especially important to nonprofits that typically have minimal time and assets to devote to optimizing for search engines. Accidental Techies Nonprofit Communications nptech search engine optimization SEOBrian Honigman. MORE
Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. What are they? Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. MORE
The post How to Optimize Instagram for Nonprofits appeared first on Nonprofit Hub. Instagram is, without a doubt, one of the best platforms for marketing brands. MORE
Find out what your users think and do on your website with these three optimization tools. What tools do you use to optimize your website? via GIPHY. Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate. You could ask for user feedback, but what users say and do are often polar opposites. MORE
Indeed, landing page testing and optimization may be the closest thing non-profits have to a magic bullet in 2009 — and it's one of the surest ways we've found to help our clients raise more money in a tough economy. Download Donordigital's brand new report, Landing on Gold: Optimizing your donation landing pages to increase giving: a bright spot in a tough economy and find out what's working. Your e-mail and web copy may persuade people to "click to donate now." MORE
Marketing Technology MORE
One important element of Search Engine Optimization (SEO) — in other words, getting Google to send traffic to your website — is how many other websites link to your content. Nonprofit Content Marketing Nonprofit Websites and Blogs search engine optimization SEO MORE
And How Do You Optimize It?". And How Do You Optimize It? Simply put, donor acquisition is the number of first-time donors you’ve acquired within a given time frame. MORE
So I thought I’d write a post to show you how to optimize your planned giving inserts for results. Now, having said that, here’s how I recommend you optimize your efforts : Step 1. That’s how you optimize your planned giving inserts for results. The post How to Optimize Your Planned Giving Inserts for Results in 6 Steps appeared first on MarketSmart. I always recommend including inserts with my clients’ annual fund thank you letters. MORE
Over the last three years, Donordigital has been running landing page optimization tests that have increased conversion rates – the percentage of people who land on a donation page who actually make a donation – by 10%, 20%, even more for some organizations and some pages. Of course, your mileage may vary, but if you optimize your landing pages, you’re pretty likely to increase your conversions and your revenue, even if you have to pay a consultant to help you. MORE
Image from whatsyourdigitaliq.com So let's pick up where we left off last time, looking at what's involved in either creating a separate mobile website or redesigning your site to be mobile-friendly or optimized for mobile. Separate Mobile Site One of the reasons a separate mobile site can be problematic is that most non-mobile optimized sites have a lot of content. redesign mobile optimized usability friendly not for profits website nonprofit design content MORE
While there are numerous reasons why supporters are less likely to make a mobile donation, one item that all nonprofits can work to improve is their mobile optimization of donation pages. Features like Apple Pay are one part of what makes an optimized donation page. EveryAction provides standard mobile optimized donation pages that automatically resize to fit any screen and out of the box multi-step donation forms that are built for one click giving and making secondary asks. MORE
Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. I first heard about Google Optimizer from an Obama Campaign veteran and have become a big fan. You then set up an "experiment" on Google Optimizer where you tell it what the test pages are and what the conversion page is (the "thank you" page if you're testing your donation process). MORE
Small changes to a web or email donation page can dramatically increase the number of visitors who actually make a gift. From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. And in tough times like these, non-profit organizations cannot afford to overlook opportunities to immediately improve their bottom line. MORE
Advertising Advice Communications Community How-to Marketing Measurement Media Review News and Current Affairs Nonprofit Public Relations Reviews Site Administration Social Media Technology Business Business Pages communication development Google Google+ Business Page Online Communities Search engine optimizationYes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news. MORE
" He predicts that before too long "digital personal optimization" services will emerge … folks who help you burnish your personal online image! G’won, admit it … you google your name every now and then! And what "personal brand" emerges? In this article from Online Spin, Max Kalehoff of search marketing firm Clickable advises that folks who want to stand out and get ahead had better put some serious thought to their online "personal brand." MORE
Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERPThis week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson? How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. MORE
Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Bing, etc. MORE
How do you regularly update your community? Email and social, right? But if your email and social media strategies aren’t in sync, you are missing out on important connections! It’s time to integrate your strategies and bring it all together. That’s what we’ll help you do with our next Nonprofit Marketing Accelerator : Updating Your Community: How to Get Great Results from. Your E-Newsletters and Social Media. April 19th – May 24th. MORE
Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined. For every pair of TOMS Shoes you buy, another pair is donated to a child who needs them.I also greatly admired their “shoe drops,” whereby they invite. MORE
Image from whatsyourdigitaliq.com We've looked at what's involved with evolving your social communication by making your website either Mobile Friendly or Mobile Optimized in Parts 1 and 2 of this blog post. social communications mobile texting mobile-friendly smartphones website evolution mobile-optimized feature phones MORE
In order to effectively appeal to your mobile donors, your organization should: Optimize your donation page. Incorporate mobile-optimized emails. Optimize Your Donation Page. Your online giving form is a great place to start your mobile optimization processes. In addition to optimizing your usual online fundraising page, a great way to encourage mobile donations from your donors is by including a text-to-give option. Incorporate Mobile-Optimized Emails. MORE
Search Engine Optimization Tips – Jeff Lenney’s SEO Manifesto For Exponential Organic Traffic Growth! Before we begin, let us address one important thing… Why Should You Listen To Me? I do SEO full time and have built dozens if not hundreds of highly successful websites. MORE
Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. You’ve already invested so much effort in attracting supporters to your donation page - it’s important to take a few final steps to make sure that they complete the process. MORE
They’re an international AdWords copywriting agency who have developed an ad text effectiveness algorithm which enables them to audit Google Adwords copy and score it to show how well optimized it is. Talking with them about the serious impact that can result from AdWords copywriting that doesn’t follow optimization best practice was a real eye-opener. Assuming you’ve optimized your landing page, the last variable in the QS calculation is your ad text. MORE
Unfortunately, if your nonprofit hasn''t yet optimized its website for smartphones , you could also be frustrating potential donors, volunteers, and supporters. There are three different ways your organization can become mobile-friendly: optimize specific pieces of your nonprofit website, optimize the entire website, or create a responsive design that automatically adapts content to a mobile device. MORE
working with NRCS field offices to provide technical assistance to farmers, ranchers, foresters, and other private landowners seeking to optimize wildlife habitat conservation on private lands. From The Foundation Center. [If MORE
Advice Blogs Cause Marketing Communications Education: Technology How-to Marketing Marketing Skills Measurement Site Administration Technology Web and Print Web Design Writing blogging communication html John Haydon Joomla marketing Online Writing Search engine optimization Social Media Web search engine WordPressSEO success starts here. Oh, the last official weekend of summer, and it’s three-day long one to boot! MORE
conversion rate optimization) along with my SEO strategies for quite a few years now, with mind-blowing results. In this post, I'm going to tackle a question as old as time itself; What is CRO, or Conversion Rate Optimization.As a full-time Affiliate ?Marketer, Marketer, I've been ?utilizing MORE
Consequently, form optimization remains a tremendous revenue opportunity for many nonprofit organizations at minimal cost.&#. Are you looking for the magic sauce that will convert your website visitors to donors? With fundraising season just over the horizon, it might be time for you to take a look at your donation page with conversion rates in mind. Otherwise, you could be leaving donations on the table. But what is the recipe? MORE
Optimization Related Topics Getting Attention
JUNE 24, 2020
Search Engine Optimization Tips – Jeff Lenney’s SEO Manifesto For Exponential Organic Traffic Growth! Before we begin, let us address one important thing… Why Should You Listen To Me? I do SEO full time and have built dozens if not hundreds of highly successful websites.
Getting Attention
JUNE 24, 2020
conversion rate optimization) along with my SEO strategies for quite a few years now, with mind-blowing results. In this post, I'm going to tackle a question as old as time itself; What is CRO, or Conversion Rate Optimization.As a full-time Affiliate ?Marketer, Marketer, I've been ?utilizing
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EveryAction
JUNE 10, 2019
While there are numerous reasons why supporters are less likely to make a mobile donation, one item that all nonprofits can work to improve is their mobile optimization of donation pages. Features like Apple Pay are one part of what makes an optimized donation page. EveryAction provides standard mobile optimized donation pages that automatically resize to fit any screen and out of the box multi-step donation forms that are built for one click giving and making secondary asks.
iMarketSmart
JUNE 1, 2021
The problem is, when you look into marketing automation to optimize your fundraising operations, all you find are companies like Hubspot, Marketo and Pardot (part of Salesforce.com’s marketing bundle). Fundraising is getting harder. You don’t just feel it. You know it from the data.
Fundraising 123
NOVEMBER 20, 2013
Unfortunately, if your nonprofit hasn''t yet optimized its website for smartphones , you could also be frustrating potential donors, volunteers, and supporters. There are three different ways your organization can become mobile-friendly: optimize specific pieces of your nonprofit website, optimize the entire website, or create a responsive design that automatically adapts content to a mobile device.
Fundraising 123
MAY 8, 2012
We recommend creating an annual testing calendar in line with the scientific method so you can optimize your learning. For instance, by December (the biggest fundraising month of the year), you’ll want to have tested your donation forms thoroughly so you are serving the most optimized version. People are influenced by innumerable whims, impulses, and values. You never know what marketing and fundraising strategies and tactics will work best until you test them.
EveryAction
NOVEMBER 6, 2018
Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. You’ve already invested so much effort in attracting supporters to your donation page - it’s important to take a few final steps to make sure that they complete the process.
The Agitator
AUGUST 28, 2018
Their goal: to identify how to optimize recurring giving by looking at it from the donor’s perspective. It’s not too late to take make adjustments to your monthly giving progress that will boost recurring giving returns in this year-end quarter. Even if you’re overwhelmed and can’t take these key steps right now, there is a wealth of evidence you need to absorb and act on as soon as humanly possible.
Non Profit Marketing 360
JULY 23, 2012
Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Bing, etc.
Fundraising Report Card
JUNE 23, 2020
And How Do You Optimize It?". And How Do You Optimize It? Simply put, donor acquisition is the number of first-time donors you’ve acquired within a given time frame.
Ann Green
OCTOBER 3, 2018
In order to effectively appeal to your mobile donors, your organization should: Optimize your donation page. Incorporate mobile-optimized emails. Optimize Your Donation Page. Your online giving form is a great place to start your mobile optimization processes. In addition to optimizing your usual online fundraising page, a great way to encourage mobile donations from your donors is by including a text-to-give option. Incorporate Mobile-Optimized Emails.
iMarketSmart
JANUARY 26, 2015
So I thought I’d write a post to show you how to optimize your planned giving inserts for results. Now, having said that, here’s how I recommend you optimize your efforts : Step 1. That’s how you optimize your planned giving inserts for results. The post How to Optimize Your Planned Giving Inserts for Results in 6 Steps appeared first on MarketSmart. I always recommend including inserts with my clients’ annual fund thank you letters.
Fundraising 123
AUGUST 21, 2013
Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. What are they? Keywords are the most relevant single words or phrases that are commonly searched for in top search engines.
Kivi's Nonprofit Communications Blog
APRIL 4, 2017
How do you regularly update your community? Email and social, right? But if your email and social media strategies aren’t in sync, you are missing out on important connections! It’s time to integrate your strategies and bring it all together. That’s what we’ll help you do with our next Nonprofit Marketing Accelerator : Updating Your Community: How to Get Great Results from. Your E-Newsletters and Social Media. April 19th – May 24th.
Exactask Marketing
MARCH 27, 2017
Marketing Technology
Fundraising 123
MAY 18, 2011
For even more tips from John on optimizing your landings pages, check out the recording from this webinar. . A landing page is any page on your website where you want someone to take an action. That action could be collecting an email, signing a petition, donating or sharing your content with others. A successful landing page is about having one clear call to action. Everything on that page will focus on getting the visitor to take that one action. .
DonorDigital
FEBRUARY 4, 2013
Online Fundraising Testing and Analysis donation page landing page optimization year-endTo improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing. But a greater commitment to testing is no guarantee of better results. The fact is, not all things on your donation page matter for conversion.
The Agitator
NOVEMBER 17, 2009
Compared with responses to our mid-2009 survey, we’d term the latest results "creeping optimism." This modest optimism is reflected also in response to the following statements: I’m bullish on 2010, and so I plan to ramp up my fundraising aggressively — 20% agree. All in all, an impressive degree of optimism given how low fundraisers were feeling only six months ago … to say nothing of one year ago!
Giving in a Digital World
FEBRUARY 3, 2015
They’re an international AdWords copywriting agency who have developed an ad text effectiveness algorithm which enables them to audit Google Adwords copy and score it to show how well optimized it is. Talking with them about the serious impact that can result from AdWords copywriting that doesn’t follow optimization best practice was a real eye-opener. Assuming you’ve optimized your landing page, the last variable in the QS calculation is your ad text.
Care2
JULY 29, 2011
Consequently, form optimization remains a tremendous revenue opportunity for many nonprofit organizations at minimal cost.&#. Are you looking for the magic sauce that will convert your website visitors to donors? With fundraising season just over the horizon, it might be time for you to take a look at your donation page with conversion rates in mind. Otherwise, you could be leaving donations on the table. But what is the recipe?
Care2
JULY 26, 2018
For many people, mobile has become the default channel for accessing the internet, reading emails, watching videos and using social media. As of early 2018, 77% of the American population owns a smartphone. Mobility has blazed a path across nearly all sectors. It has forever changed the way people consume media, shop for goods, bank, communicate and much, much more. But nonprofits haven’t adapted to the mobile revolution as quickly as the rest of the world.
Cause Related Marketing
JANUARY 17, 2008
Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined. For every pair of TOMS Shoes you buy, another pair is donated to a child who needs them.I also greatly admired their “shoe drops,” whereby they invite.
Fundraising 123
APRIL 23, 2009
Indeed, landing page testing and optimization may be the closest thing non-profits have to a magic bullet in 2009 — and it's one of the surest ways we've found to help our clients raise more money in a tough economy. Download Donordigital's brand new report, Landing on Gold: Optimizing your donation landing pages to increase giving: a bright spot in a tough economy and find out what's working. Your e-mail and web copy may persuade people to "click to donate now."
Care2
FEBRUARY 27, 2011
What are some of your best tips to optimize mobile email marketing? If your nonprofit doesn’t have a mobile strategy on its radar, you need to develop one. While web-based email went down in 2010, mobile email went up 36% in the US as we reported last week on Frogloop. Nonprofits can no longer afford to ignore mobile email.
DonorDigital
DECEMBER 1, 2009
Over the last three years, Donordigital has been running landing page optimization tests that have increased conversion rates – the percentage of people who land on a donation page who actually make a donation – by 10%, 20%, even more for some organizations and some pages. Of course, your mileage may vary, but if you optimize your landing pages, you’re pretty likely to increase your conversions and your revenue, even if you have to pay a consultant to help you.
The Agitator
MARCH 9, 2009
" He predicts that before too long "digital personal optimization" services will emerge … folks who help you burnish your personal online image! G’won, admit it … you google your name every now and then! And what "personal brand" emerges? In this article from Online Spin, Max Kalehoff of search marketing firm Clickable advises that folks who want to stand out and get ahead had better put some serious thought to their online "personal brand."
Nonprofit Marketing Blog
JULY 19, 2013
In a recent MarketingSherpa webinar on email optimization , Director of Digital Analytics Amelia Showalter shared how President Barack Obama’s 2012 presidential campaign generated more than $500 million in online donations. Here are a few especially important tips for optimizing your nonprofit email campaigns: 1. By using simple email optimization tactics, you can learn more about your audience and take your digital strategy to the next level.
Fundraising 123
MAY 29, 2009
Small changes to a web or email donation page can dramatically increase the number of visitors who actually make a gift. From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. And in tough times like these, non-profit organizations cannot afford to overlook opportunities to immediately improve their bottom line.
Kivi's Nonprofit Communications Blog
MAY 7, 2020
One important element of Search Engine Optimization (SEO) — in other words, getting Google to send traffic to your website — is how many other websites link to your content. Nonprofit Content Marketing Nonprofit Websites and Blogs search engine optimization SEO
DonorDigital
JUNE 10, 2013
About the Results: By finding the best responding audience, NPF drove engagement with a 92% conversion rate, while optimizing budget by lowering the cost per like by up to 30%, giving them almost 30% more voice to start the conversation with! With social media a growing component of major nonprofit campaigns, organizations need to be prepared to jumpstart the conversation online and drive engagement for their cause.
Social Media Bird Brain
APRIL 30, 2012
Image from whatsyourdigitaliq.com So let's pick up where we left off last time, looking at what's involved in either creating a separate mobile website or redesigning your site to be mobile-friendly or optimized for mobile. Separate Mobile Site One of the reasons a separate mobile site can be problematic is that most non-mobile optimized sites have a lot of content. redesign mobile optimized usability friendly not for profits website nonprofit design content
Care2
JUNE 25, 2009
Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. I first heard about Google Optimizer from an Obama Campaign veteran and have become a big fan. You then set up an "experiment" on Google Optimizer where you tell it what the test pages are and what the conversion page is (the "thank you" page if you're testing your donation process).
Social Media Bird Brain
MAY 9, 2012
Image from whatsyourdigitaliq.com We've looked at what's involved with evolving your social communication by making your website either Mobile Friendly or Mobile Optimized in Parts 1 and 2 of this blog post. social communications mobile texting mobile-friendly smartphones website evolution mobile-optimized feature phones
Care2
JUNE 25, 2009
Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. I first heard about Google Optimizer from an Obama Campaign veteran and have become a big fan. You then set up an "experiment" on Google Optimizer where you tell it what the test pages are and what the conversion page is (the "thank you" page if you're testing your donation process).
NonProfit Hub
DECEMBER 19, 2019
The post How to Optimize Instagram for Nonprofits appeared first on Nonprofit Hub. Instagram is, without a doubt, one of the best platforms for marketing brands.
Kivi's Nonprofit Communications Blog
MARCH 13, 2012
Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. This is especially important to nonprofits that typically have minimal time and assets to devote to optimizing for search engines. Accidental Techies Nonprofit Communications nptech search engine optimization SEOBrian Honigman.
Seeking Grant Money Today
JUNE 10, 2012
working with NRCS field offices to provide technical assistance to farmers, ranchers, foresters, and other private landowners seeking to optimize wildlife habitat conservation on private lands. From The Foundation Center. [If
Non Profit Marketing 360
AUGUST 31, 2012
Advice Blogs Cause Marketing Communications Education: Technology How-to Marketing Marketing Skills Measurement Site Administration Technology Web and Print Web Design Writing blogging communication html John Haydon Joomla marketing Online Writing Search engine optimization Social Media Web search engine WordPressSEO success starts here. Oh, the last official weekend of summer, and it’s three-day long one to boot!
Public Sector Marketing 2.0
APRIL 25, 2011
Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERPThis week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson? How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there.
Non Profit Marketing 360
MAY 3, 2012
Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! Is your site worth searching for? And it is true that SEO needs to be a part of your nonprofit’s online and outreach strategies. Why develop a new site or even update your outdated one if people will struggle to find it, much less relevant information on it? The go-to standard for web searches (including images and videos) is, of course, Google.
Non Profit Marketing 360
NOVEMBER 9, 2011
Advertising Advice Communications Community How-to Marketing Measurement Media Review News and Current Affairs Nonprofit Public Relations Reviews Site Administration Social Media Technology Business Business Pages communication development Google Google+ Business Page Online Communities Search engine optimizationYes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news.
Care2
MAY 22, 2008
60) Search « Social Actions: How to Pitch Yourself in Two Minutes | Main | Care2 Website Goes Green, Saves 341,000 KW-hours » Thursday May 22 2008 Landing Page Optimization for Online Fundraising Thursday, May 22, 2008 at 02:09PM | by Hatef Yamini Donordigital and Amnesty International USA teamed up to study the best landing page design principles to optimize online donations.
Care2
MAY 22, 2008
60) Search « Social Actions: How to Pitch Yourself in Two Minutes | Main | Care2 Website Goes Green, Saves 341,000 KW-hours » Thursday May 22 2008 Landing Page Optimization for Online Fundraising Thursday, May 22, 2008 at 02:09PM | by Hatef Yamini Donordigital and Amnesty International USA teamed up to study the best landing page design principles to optimize online donations.
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