Year End: Optimizing Monthly Giving

The Agitator

Their goal: to identify how to optimize recurring giving by looking at it from the donor’s perspective. It’s not too late to take make adjustments to your monthly giving progress that will boost recurring giving returns in this year-end quarter.

3 Powerful Tools to Help You Optimize Your Nonprofit Website

Kivi's Nonprofit Communications Blog

Find out what your users think and do on your website with these three optimization tools. What tools do you use to optimize your website? via GIPHY. Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate.

3 Keys to Making Your Nonprofit Website Mobile Optimized

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Unfortunately, if your nonprofit hasn''t yet optimized its website for smartphones , you could also be frustrating potential donors, volunteers, and supporters. Optimizing the entire website involves creating an entirely separate mobile version of your desktop site.

Testing 101: 4 Steps for Optimizing Your Fundraising Approach

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We recommend creating an annual testing calendar in line with the scientific method so you can optimize your learning. For instance, by December (the biggest fundraising month of the year), you’ll want to have tested your donation forms thoroughly so you are serving the most optimized version.

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!,

Time to Integrate and Optimize Your E-Newsletters and Social Media

Kivi's Nonprofit Communications Blog

How do you regularly update your community? Email and social, right? But if your email and social media strategies aren’t in sync, you are missing out on important connections! It’s time to integrate your strategies and bring it all together.

How to Optimize Your Planned Giving Inserts for Results in 6 Steps

iMarketSmart

So I thought I’d write a post to show you how to optimize your planned giving inserts for results. Now, having said that, here’s how I recommend you optimize your efforts : Step 1. That’s how you optimize your planned giving inserts for results.

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Kick-start Your Donation Page Optimization Efforts: Test These 7 Emerging Techniques

DonorDigital

Online Fundraising Testing and Analysis donation page landing page optimization year-endTo improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing.

Boost online response by optimizing your donation landing pages

DonorDigital

Over the last three years, Donordigital has been running landing page optimization tests that have increased conversion rates – the percentage of people who land on a donation page who actually make a donation – by 10%, 20%, even more for some organizations and some pages.

2010 Fundraising Plans – Creeping Optimism

The Agitator

Compared with responses to our mid-2009 survey, we’d term the latest results "creeping optimism." This modest optimism is reflected also in response to the following statements: I’m bullish on 2010, and so I plan to ramp up my fundraising aggressively — 20% agree. All in all, an impressive degree of optimism given how low fundraisers were feeling only six months ago … to say nothing of one year ago!

Poorly optimized Google Adwords copy could be wasting a quarter of your search budget

Giving in a Digital World

They’re an international AdWords copywriting agency who have developed an ad text effectiveness algorithm which enables them to audit Google Adwords copy and score it to show how well optimized it is.

Optimize Your Landing Pages: Improving the Odds You Get What You Want from Your Supporters

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For even more tips from John on optimizing your landings pages, check out the recording from this webinar. . A landing page is any page on your website where you want someone to take an action. That action could be collecting an email, signing a petition, donating or sharing your content with others. A successful landing page is about having one clear call to action. Everything on that page will focus on getting the visitor to take that one action. .

Optimizing Your Website for Word of Mouth

Cause Related Marketing

Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined.

Optimizing Facebook display advertising results through audience testing

DonorDigital

About the Results: By finding the best responding audience, NPF drove engagement with a 92% conversion rate, while optimizing budget by lowering the cost per like by up to 30%, giving them almost 30% more voice to start the conversation with!

Optimize Your Personal Brand

The Agitator

" He predicts that before too long "digital personal optimization" services will emerge … folks who help you burnish your personal online image! G’won, admit it … you google your name every now and then! And what "personal brand" emerges? In this article from Online Spin, Max Kalehoff of search marketing firm Clickable advises that folks who want to stand out and get ahead had better put some serious thought to their online "personal brand."

Optimizing Your Donation Pages to Increase Giving: A Bright Spot in a Tough Economy

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Indeed, landing page testing and optimization may be the closest thing non-profits have to a magic bullet in 2009 — and it's one of the surest ways we've found to help our clients raise more money in a tough economy. Download Donordigital's brand new report, Landing on Gold: Optimizing your donation landing pages to increase giving: a bright spot in a tough economy and find out what's working. Your e-mail and web copy may persuade people to "click to donate now."

5 tips for email optimization from the Obama campaign

Nonprofit Marketing Blog

In a recent MarketingSherpa webinar on email optimization , Director of Digital Analytics Amelia Showalter shared how President Barack Obama’s 2012 presidential campaign generated more than $500 million in online donations. Here are a few especially important tips for optimizing your nonprofit email campaigns: 1. By using simple email optimization tactics, you can learn more about your audience and take your digital strategy to the next level.

From Surfers to Supporters: How to Optimize Your Donation Pages to Convert Visitors into Donors

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Small changes to a web or email donation page can dramatically increase the number of visitors who actually make a gift. From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. And in tough times like these, non-profit organizations cannot afford to overlook opportunities to immediately improve their bottom line.

SEO FAIL – Optimizing for “I Love Boobies”

Search Marketing for Nonprofits

Sometimes you stumble onto something that just makes your day. I discovered the organization and website www.keep-a-breast.org. They work on breast cancer issues from a cooler and hipper perspective, and my understanding is that they feel like they get quite a bit of traffic. I can’t help but wonder if it’s qualified traffic however, because when you search for them in Google, this is what their sitelinks look like: Yes, that’s correct.

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Support to Promote Habitat Conservation on Private Land for Landowners Seeking to Optimize Wildlife Habitat Conservation

Seeking Grant Money Today

working with NRCS field offices to provide technical assistance to farmers, ranchers, foresters, and other private landowners seeking to optimize wildlife habitat conservation on private lands. From The Foundation Center. [If

5 Warning Signs Your Nonprofit Website Stinks

Wild Woman Fundraising

advice charity website donation page mistakes mazarine treyz nonprofit website nonprofit website flops nonprofit website mistakes social media website optimizationAre you not getting enough donations or volunteers signing up through your website?

To Mobile or Not to Mobile? Part 2

Social Media Bird Brain

Image from whatsyourdigitaliq.com So let's pick up where we left off last time, looking at what's involved in either creating a separate mobile website or redesigning your site to be mobile-friendly or optimized for mobile. Separate Mobile Site One of the reasons a separate mobile site can be problematic is that most non-mobile optimized sites have a lot of content. redesign mobile optimized usability friendly not for profits website nonprofit design content

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Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERPThis week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson?

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. Accidental Techies Nonprofit Communications nptech search engine optimization SEO

How to find out who’s linking to you in 60 seconds

Public Sector Marketing 2.0

Learn in 60 Seconds Tips Videos learn in 60 seconds link tracking links Mike Kujawski Search Engine Optimization SEO SEOmoz videoI have an easy hands-on video tip for you today.

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3 tips to dramatically increase website donations

Wild Woman Fundraising

Have you ever bought something online? OF COURSE! You know it! What did you buy? Was it a book from bookfinder.com? Was it something off of Amazon or iTunes? More and more people are shopping online, and more people are giving online.

To Mobile or Not To Mobile, Part 3

Social Media Bird Brain

Image from whatsyourdigitaliq.com We've looked at what's involved with evolving your social communication by making your website either Mobile Friendly or Mobile Optimized in Parts 1 and 2 of this blog post. social communications mobile texting mobile-friendly smartphones website evolution mobile-optimized feature phones

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#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! Is your site worth searching for?

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Is your charity website ready for Mobilegeddon?

Giving in a Digital World

The online industry (never knowingly understated) has labeled the change ‘Mobilegeddon’ out of concern over the number of non-mobile optimized sites that will see their organic search rankings tumbling following the algorithm update.

#TECH: Title Tags Can Make Or Break Your Site’s SEO

Non Profit Marketing 360

SEO success starts here. Oh, the last official weekend of summer, and it’s three-day long one to boot! You might be itching to get out of the office a bit early today and make it a three and a half day weekend.

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Are you a foundation looking for nonprofits to fund? Consider this.

Wild Woman Fundraising

Are you trying to ‘maximize” your “resources” and “optimize” your “funding dollars”? Are you looking for a nonprofit with a good 5 year plan, and programs based on research?

Protected: Google’s new “Content Experiments” testing tool

DonorDigital

To view it please enter your password below: Password: Testing and Analysis google website optimizerThis post is password protected.

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#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

But one thing that simplicity costs your organization is SEO ( Search Engine Optimization ). We have sung the praises of Tumblr for the past few Thursdays , and we will continue to do so.

#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

Advertising Advice Communications Community How-to Marketing Measurement Media Review News and Current Affairs Nonprofit Public Relations Reviews Site Administration Social Media Technology Business Business Pages communication development Google Google+ Business Page Online Communities Search engine optimizationYes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news.

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Do you have an online rep to promote? Get on this 3-D Nonprofit Reputation Engine Webinar!

Wild Woman Fundraising

Managing your online reputation. What: 3-D Nonprofit Reputation Engine Webinar. When: Friday, July 15th. 1pm-2:30pm EST. Cost: $59.99. Sign up here. Has your nonprofit ever tried to be more relevant to your donors and failed? Or worse have you tried to get more attention and failed?

2015 Digital Fundraising To Do List #1 Conversion Rate Optimisation

Giving in a Digital World

Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends

Ensuring that your blog is SEO friendly

Search Marketing for Nonprofits

I stumbled on these series of videos which I think do a great job of explaining the challenges of optimizing your blog for search. Tagged: blog seo optimization, optimizing blogs, seo friendly. Tags: SEM blog seo optimization optimizing blogs seo friendly

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10 Steps to Data-driven Decision-making

DonorDigital

Free or low-cost testing tools are much more plentiful than a few years ago (GCE, Optimizely, and Visual Website Optimizer are good options for nonprofits with tight testing budgets). Dawn speaks regularly about testing and optimization at industry conferences and publishes papers highlighting what’s working and not working with our testing clients. Testing and Analysis landing page optimizationPart 2.

12 Nonprofit Donation Pages That Don’t Suck

EveryAction

The time to improve and optimize your donation page is now. Is your donation page holding you back? Are you sure?

Get ready for year-end giving by improving your website donation pages

DonorDigital

To help you get the most out of your donation pages at year-end, we’ve prepared a list of ‘best practices’ based on our experience testing and optimizing such pages for a wide variety of clients over the past 5 years. Dawn speaks regularly about testing and optimization at industry conferences and publishes papers highlighting what’s working and not working with our testing clients. Online Fundraising donation page landing page optimization year-end

8 ways your organization is sabotaging its landing pages

DonorDigital

In its 2011 Landing Page Optimization Benchmark Report , marketing research firm Marketing Sherpa identified 8 common practices that sabotage commercial marketers’ landing page performance. A design approach that works for one segment is likely sub-optimal for another, so customization of the landing page experience for key segments is the way to go. Page designs that live on your site for political or personal reasons will never be optimal user experiences for your supporters.

Better Cause Marketing with SEO

Selfish Giving

Now that we’re agreed on these two key points, here’s my pitch for using SEO (Search Engine Optimization) to achieve better cause marketing results. You should promote your program online and optimize your visibility for search engines.

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5 Ways Nonprofits Can Harness Mobile Technology In 2018

EveryAction

At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use.

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