For Instagram users, Buffer has Optimal Timing, Videos, and More: 10 Easy Ways to Boost Your Instagram Reach. Happy Friday! My kids just got out of school so I really need some Mixed Drinks.I MORE
About the Results: By finding the best responding audience, NPF drove engagement with a 92% conversion rate, while optimizing budget by lowering the cost per like by up to 30%, giving them almost 30% more voice to start the conversation with! MORE
If your website isn’t responsive or optimized for mobile devices, you should be worried. Websites that are optimized for mobile devices will receive the highest SEO rankings. So if your organization’s site falls into the “not optimized” category, it’s a huge problem. MORE
Compared with responses to our mid-2009 survey, we’d term the latest results "creeping optimism." This modest optimism is reflected also in response to the following statements: I’m bullish on 2010, and so I plan to ramp up my fundraising aggressively — 20% agree. All in all, an impressive degree of optimism given how low fundraisers were feeling only six months ago … to say nothing of one year ago! MORE
We recommend creating an annual testing calendar in line with the scientific method so you can optimize your learning. For instance, by December (the biggest fundraising month of the year), you’ll want to have tested your donation forms thoroughly so you are serving the most optimized version. MORE
NPR’s analysis matches up with Buffer and SumAll’s 2014 study on the optimal length for social media updates. In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook. MORE
What’s on tap in digital marketing for 2016? What do nonprofits need to prioritize? In this infographic from CJG Digital Marketing , 8 social media trends are laid out for us. MORE
The time to improve and optimize your donation page is now. Is your donation page holding you back? Are you sure? MORE
Online Fundraising Testing and Analysis donation page landing page optimization year-endTo improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing. MORE
In a recent MarketingSherpa webinar on email optimization , Director of Digital Analytics Amelia Showalter shared how President Barack Obama’s 2012 presidential campaign generated more than $500 million in online donations. Here are a few especially important tips for optimizing your nonprofit email campaigns: 1. By using simple email optimization tactics, you can learn more about your audience and take your digital strategy to the next level. MORE
1 Feedback loops – Communication channels that provide real-time information reporting so you can make adjustments to optimize the timing and content of your messages to your prospects and supporters. You can capture them if you have developed, employed, and optimized your feedback loops. If you’ve been reading this blog for a while, you know that I coined the phrase “ engagement fundraising ” in 2013. Here’s my first rant on the subject. MORE
Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends MORE
Sometimes you stumble onto something that just makes your day. I discovered the organization and website www.keep-a-breast.org. They work on breast cancer issues from a cooler and hipper perspective, and my understanding is that they feel like they get quite a bit of traffic. I can’t help but wonder if it’s qualified traffic however, because when you search for them in Google, this is what their sitelinks look like: Yes, that’s correct. MORE
Optimize your donation pathway. Hard to believe but #GivingTuesday is only a little over one month away! Is this powerhouse giving day right for your nonprofit? Participation numbers and dollars raised skyrocketed last year, and are sure to increase even more in 2017. MORE
Have you ever bought something online? OF COURSE! You know it! What did you buy? Was it a book from bookfinder.com? Was it something off of Amazon or iTunes? More and more people are shopping online, and more people are giving online. MORE
The online industry (never knowingly understated) has labeled the change ‘Mobilegeddon’ out of concern over the number of non-mobile optimized sites that will see their organic search rankings tumbling following the algorithm update. MORE
For even more tips from John on optimizing your landings pages, check out the recording from this webinar. . A landing page is any page on your website where you want someone to take an action. That action could be collecting an email, signing a petition, donating or sharing your content with others. A successful landing page is about having one clear call to action. Everything on that page will focus on getting the visitor to take that one action. . MORE
Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. Accidental Techies Nonprofit Communications nptech search engine optimization SEO MORE
advice charity website donation page mistakes mazarine treyz nonprofit website nonprofit website flops nonprofit website mistakes social media website optimizationAre you not getting enough donations or volunteers signing up through your website? MORE
Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. What are they? Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. MORE
Find out what your users think and do on your website with these three optimization tools. What tools do you use to optimize your website? via GIPHY. Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate. MORE
Indeed, landing page testing and optimization may be the closest thing non-profits have to a magic bullet in 2009 — and it's one of the surest ways we've found to help our clients raise more money in a tough economy. Download Donordigital's brand new report, Landing on Gold: Optimizing your donation landing pages to increase giving: a bright spot in a tough economy and find out what's working. Your e-mail and web copy may persuade people to "click to donate now." MORE
Some have called these new technologies “human resource optimizers.” ” Wouldn’t you want to learn how you can optimize yourself and your staff? The private sector figured out a long time ago that a salesperson should never generate their own leads. MORE
To help you get the most out of your donation pages at year-end, we’ve prepared a list of ‘best practices’ based on our experience testing and optimizing such pages for a wide variety of clients over the past 5 years. Dawn speaks regularly about testing and optimization at industry conferences and publishes papers highlighting what’s working and not working with our testing clients. Online Fundraising donation page landing page optimization year-end MORE
So I thought I’d write a post to show you how to optimize your planned giving inserts for results. Now, having said that, here’s how I recommend you optimize your efforts : Step 1. That’s how you optimize your planned giving inserts for results. MORE
Over the last three years, Donordigital has been running landing page optimization tests that have increased conversion rates – the percentage of people who land on a donation page who actually make a donation – by 10%, 20%, even more for some organizations and some pages. MORE
Image from whatsyourdigitaliq.com So let's pick up where we left off last time, looking at what's involved in either creating a separate mobile website or redesigning your site to be mobile-friendly or optimized for mobile. Separate Mobile Site One of the reasons a separate mobile site can be problematic is that most non-mobile optimized sites have a lot of content. redesign mobile optimized usability friendly not for profits website nonprofit design content MORE
To view it please enter your password below: Password: Testing and Analysis google website optimizerThis post is password protected. MORE
Small changes to a web or email donation page can dramatically increase the number of visitors who actually make a gift. From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. And in tough times like these, non-profit organizations cannot afford to overlook opportunities to immediately improve their bottom line. MORE
Advertising Advice Communications Community How-to Marketing Measurement Media Review News and Current Affairs Nonprofit Public Relations Reviews Site Administration Social Media Technology Business Business Pages communication development Google Google+ Business Page Online Communities Search engine optimizationYes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news. MORE
" He predicts that before too long "digital personal optimization" services will emerge … folks who help you burnish your personal online image! G’won, admit it … you google your name every now and then! And what "personal brand" emerges? In this article from Online Spin, Max Kalehoff of search marketing firm Clickable advises that folks who want to stand out and get ahead had better put some serious thought to their online "personal brand." MORE
Picture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results. MORE
Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERPThis week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson? MORE
Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, MORE
Managing your online reputation. What: 3-D Nonprofit Reputation Engine Webinar. When: Friday, July 15th. 1pm-2:30pm EST. Cost: $59.99. Sign up here. Has your nonprofit ever tried to be more relevant to your donors and failed? Or worse have you tried to get more attention and failed? MORE
How do you regularly update your community? Email and social, right? But if your email and social media strategies aren’t in sync, you are missing out on important connections! It’s time to integrate your strategies and bring it all together. MORE
Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined. MORE
They’re an international AdWords copywriting agency who have developed an ad text effectiveness algorithm which enables them to audit Google Adwords copy and score it to show how well optimized it is. MORE
Unfortunately, if your nonprofit hasn''t yet optimized its website for smartphones , you could also be frustrating potential donors, volunteers, and supporters. Optimizing the entire website involves creating an entirely separate mobile version of your desktop site. MORE
See: Silent Video: How to Optimize Facebook Video to Play Without Sound. On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters. MORE
working with NRCS field offices to provide technical assistance to farmers, ranchers, foresters, and other private landowners seeking to optimize wildlife habitat conservation on private lands. From The Foundation Center. [If MORE
Optimize for Mobile, Optimize for Mobile, Optimize for Mobile! Mobile IS the present and the future—for email and actions from fundraising to advocacy—so optimize your emails! Optimize ur email: 40% of all @actblue gifts come via mobile device, some orgs 50+, could be 60% next year – @juliarosen #16NTCemailtrends. We tend to focus on format when optimizing, but Julia emphasizes the importance of loading speed. MORE
Here are seven tools to help you research and optimize your nonprofit marketing campaigns. You can also connect your Buffer and Followerwonk accounts to optimize your tweeting schedule based on your followers’ Twitter usage. Billy Attar. MORE
Optimization Related Topics Kivi's Nonprofit Communications Blog
MAY 19, 2016
Find out what your users think and do on your website with these three optimization tools. What tools do you use to optimize your website? via GIPHY. Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate.
Fundraising 123
MAY 8, 2012
We recommend creating an annual testing calendar in line with the scientific method so you can optimize your learning. For instance, by December (the biggest fundraising month of the year), you’ll want to have tested your donation forms thoroughly so you are serving the most optimized version.
Fundraising 123
NOVEMBER 20, 2013
Unfortunately, if your nonprofit hasn''t yet optimized its website for smartphones , you could also be frustrating potential donors, volunteers, and supporters. Optimizing the entire website involves creating an entirely separate mobile version of your desktop site.
Cause Related Marketing
JANUARY 17, 2008
Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined.
Giving in a Digital World
FEBRUARY 3, 2015
They’re an international AdWords copywriting agency who have developed an ad text effectiveness algorithm which enables them to audit Google Adwords copy and score it to show how well optimized it is.
DonorDigital
FEBRUARY 4, 2013
Online Fundraising Testing and Analysis donation page landing page optimization year-endTo improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing.
Wild Woman Fundraising
MAY 16, 2011
Have you ever bought something online? OF COURSE! You know it! What did you buy? Was it a book from bookfinder.com? Was it something off of Amazon or iTunes? More and more people are shopping online, and more people are giving online.
Kivi's Nonprofit Communications Blog
MARCH 13, 2012
Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. Accidental Techies Nonprofit Communications nptech search engine optimization SEO
Wild Woman Fundraising
JULY 7, 2015
advice charity website donation page mistakes mazarine treyz nonprofit website nonprofit website flops nonprofit website mistakes social media website optimizationAre you not getting enough donations or volunteers signing up through your website?
Public Sector Marketing 2.0
APRIL 25, 2011
Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERPThis week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson?
Wild Woman Fundraising
JUNE 29, 2011
Managing your online reputation. What: 3-D Nonprofit Reputation Engine Webinar. When: Friday, July 15th. 1pm-2:30pm EST. Cost: $59.99. Sign up here. Has your nonprofit ever tried to be more relevant to your donors and failed? Or worse have you tried to get more attention and failed?
Giving in a Digital World
APRIL 15, 2015
The online industry (never knowingly understated) has labeled the change ‘Mobilegeddon’ out of concern over the number of non-mobile optimized sites that will see their organic search rankings tumbling following the algorithm update.
DonorDigital
JUNE 5, 2012
To view it please enter your password below: Password: Testing and Analysis google website optimizerThis post is password protected.
Kivi's Nonprofit Communications Blog
APRIL 4, 2017
How do you regularly update your community? Email and social, right? But if your email and social media strategies aren’t in sync, you are missing out on important connections! It’s time to integrate your strategies and bring it all together.
Giving in a Digital World
JANUARY 11, 2015
Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends
Non Profit Marketing 360
JULY 23, 2012
Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!,
Seeking Grant Money Today
JUNE 10, 2012
working with NRCS field offices to provide technical assistance to farmers, ranchers, foresters, and other private landowners seeking to optimize wildlife habitat conservation on private lands. From The Foundation Center. [If
Fundraising 123
AUGUST 21, 2013
Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. What are they? Keywords are the most relevant single words or phrases that are commonly searched for in top search engines.
EveryAction
NOVEMBER 16, 2015
The time to improve and optimize your donation page is now. Is your donation page holding you back? Are you sure?
DonorDigital
OCTOBER 21, 2011
To help you get the most out of your donation pages at year-end, we’ve prepared a list of ‘best practices’ based on our experience testing and optimizing such pages for a wide variety of clients over the past 5 years. Dawn speaks regularly about testing and optimization at industry conferences and publishes papers highlighting what’s working and not working with our testing clients. Online Fundraising donation page landing page optimization year-end
DonorDigital
DECEMBER 1, 2009
Over the last three years, Donordigital has been running landing page optimization tests that have increased conversion rates – the percentage of people who land on a donation page who actually make a donation – by 10%, 20%, even more for some organizations and some pages.
Getting Attention
APRIL 21, 2015
If your website isn’t responsive or optimized for mobile devices, you should be worried. Websites that are optimized for mobile devices will receive the highest SEO rankings. So if your organization’s site falls into the “not optimized” category, it’s a huge problem.
The Agitator
MARCH 9, 2009
" He predicts that before too long "digital personal optimization" services will emerge … folks who help you burnish your personal online image! G’won, admit it … you google your name every now and then! And what "personal brand" emerges? In this article from Online Spin, Max Kalehoff of search marketing firm Clickable advises that folks who want to stand out and get ahead had better put some serious thought to their online "personal brand."
DonorDigital
JUNE 10, 2013
About the Results: By finding the best responding audience, NPF drove engagement with a 92% conversion rate, while optimizing budget by lowering the cost per like by up to 30%, giving them almost 30% more voice to start the conversation with!
The Agitator
NOVEMBER 17, 2009
Compared with responses to our mid-2009 survey, we’d term the latest results "creeping optimism." This modest optimism is reflected also in response to the following statements: I’m bullish on 2010, and so I plan to ramp up my fundraising aggressively — 20% agree. All in all, an impressive degree of optimism given how low fundraisers were feeling only six months ago … to say nothing of one year ago!
Fundraising 123
APRIL 23, 2009
Indeed, landing page testing and optimization may be the closest thing non-profits have to a magic bullet in 2009 — and it's one of the surest ways we've found to help our clients raise more money in a tough economy. Download Donordigital's brand new report, Landing on Gold: Optimizing your donation landing pages to increase giving: a bright spot in a tough economy and find out what's working. Your e-mail and web copy may persuade people to "click to donate now."
Getting Attention
APRIL 5, 2016
Optimize for Mobile, Optimize for Mobile, Optimize for Mobile! Mobile IS the present and the future—for email and actions from fundraising to advocacy—so optimize your emails! Optimize ur email: 40% of all @actblue gifts come via mobile device, some orgs 50+, could be 60% next year – @juliarosen #16NTCemailtrends. We tend to focus on format when optimizing, but Julia emphasizes the importance of loading speed.
Non Profit Marketing 360
NOVEMBER 9, 2011
Advertising Advice Communications Community How-to Marketing Measurement Media Review News and Current Affairs Nonprofit Public Relations Reviews Site Administration Social Media Technology Business Business Pages communication development Google Google+ Business Page Online Communities Search engine optimizationYes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news.
Kivi's Nonprofit Communications Blog
JUNE 10, 2015
Here are seven tools to help you research and optimize your nonprofit marketing campaigns. You can also connect your Buffer and Followerwonk accounts to optimize your tweeting schedule based on your followers’ Twitter usage. Billy Attar.
Fundraising 123
MAY 29, 2009
Small changes to a web or email donation page can dramatically increase the number of visitors who actually make a gift. From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. And in tough times like these, non-profit organizations cannot afford to overlook opportunities to immediately improve their bottom line.
Search Marketing for Nonprofits
JANUARY 26, 2010
Sometimes you stumble onto something that just makes your day. I discovered the organization and website www.keep-a-breast.org. They work on breast cancer issues from a cooler and hipper perspective, and my understanding is that they feel like they get quite a bit of traffic. I can’t help but wonder if it’s qualified traffic however, because when you search for them in Google, this is what their sitelinks look like: Yes, that’s correct.
iMarketSmart
OCTOBER 28, 2016
Some have called these new technologies “human resource optimizers.” ” Wouldn’t you want to learn how you can optimize yourself and your staff? The private sector figured out a long time ago that a salesperson should never generate their own leads.
Kivi's Nonprofit Communications Blog
MAY 26, 2017
For Instagram users, Buffer has Optimal Timing, Videos, and More: 10 Easy Ways to Boost Your Instagram Reach. Happy Friday! My kids just got out of school so I really need some Mixed Drinks.I
Kivi's Nonprofit Communications Blog
OCTOBER 3, 2017
See: Silent Video: How to Optimize Facebook Video to Play Without Sound. On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters.
Kivi's Nonprofit Communications Blog
DECEMBER 17, 2015
NPR’s analysis matches up with Buffer and SumAll’s 2014 study on the optimal length for social media updates. In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook.
Social Media Bird Brain
MAY 25, 2011
Picture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results.
J Campbell Social Marketing
JANUARY 26, 2016
What’s on tap in digital marketing for 2016? What do nonprofits need to prioritize? In this infographic from CJG Digital Marketing , 8 social media trends are laid out for us.
J Campbell Social Marketing
OCTOBER 16, 2017
Optimize your donation pathway. Hard to believe but #GivingTuesday is only a little over one month away! Is this powerhouse giving day right for your nonprofit? Participation numbers and dollars raised skyrocketed last year, and are sure to increase even more in 2017.
Social Media Bird Brain
APRIL 30, 2012
Image from whatsyourdigitaliq.com So let's pick up where we left off last time, looking at what's involved in either creating a separate mobile website or redesigning your site to be mobile-friendly or optimized for mobile. Separate Mobile Site One of the reasons a separate mobile site can be problematic is that most non-mobile optimized sites have a lot of content. redesign mobile optimized usability friendly not for profits website nonprofit design content
iMarketSmart
FEBRUARY 29, 2016
1 Feedback loops – Communication channels that provide real-time information reporting so you can make adjustments to optimize the timing and content of your messages to your prospects and supporters. You can capture them if you have developed, employed, and optimized your feedback loops. If you’ve been reading this blog for a while, you know that I coined the phrase “ engagement fundraising ” in 2013. Here’s my first rant on the subject.
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