EveryAction

JUNE 10, 2019

While there are numerous reasons why supporters are less likely to make a mobile donation, one item that all nonprofits can work to improve is their mobile optimization of donation pages. Features like Apple Pay are one part of what makes an optimized donation page. EveryAction provides standard mobile optimized donation pages that automatically resize to fit any screen and out of the box multi-step donation forms that are built for one click giving and making secondary asks.

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Optimization Mobile Donations Conversion Rate 136

Fundraising 123

NOVEMBER 20, 2013

Unfortunately, if your nonprofit hasn''t yet optimized its website for smartphones , you could also be frustrating potential donors, volunteers, and supporters. There are three different ways your organization can become mobile-friendly: optimize specific pieces of your nonprofit website, optimize the entire website, or create a responsive design that automatically adapts content to a mobile device.

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Optimization Mobile Websites Search Engine Marketing 181

EveryAction

NOVEMBER 6, 2018

Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. You’ve already invested so much effort in attracting supporters to your donation page - it’s important to take a few final steps to make sure that they complete the process.

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Optimization Donations Display Benchmark 127

Fundraising 123

MAY 8, 2012

We recommend creating an annual testing calendar in line with the scientific method so you can optimize your learning. For instance, by December (the biggest fundraising month of the year), you’ll want to have tested your donation forms thoroughly so you are serving the most optimized version. People are influenced by innumerable whims, impulses, and values. You never know what marketing and fundraising strategies and tactics will work best until you test them.

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Optimization Test Response Rate Statistics 187

Kivi's Nonprofit Communications Blog

MAY 19, 2016

Find out what your users think and do on your website with these three optimization tools. What tools do you use to optimize your website? via GIPHY. Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate. You could ask for user feedback, but what users say and do are often polar opposites.

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Optimization Tools Websites Help 149

The Agitator

AUGUST 28, 2018

Their goal: to identify how to optimize recurring giving by looking at it from the donor’s perspective. It’s not too late to take make adjustments to your monthly giving progress that will boost recurring giving returns in this year-end quarter. Even if you’re overwhelmed and can’t take these key steps right now, there is a wealth of evidence you need to absorb and act on as soon as humanly possible.

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Optimization CRM Vertical Cards 57

Non Profit Marketing 360

JULY 23, 2012

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Bing, etc.

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Search Engine Search Engine Marketing Search Pay Per Click 116

Fundraising Report Card

JUNE 23, 2020

And How Do You Optimize It?". And How Do You Optimize It? Simply put, donor acquisition is the number of first-time donors you’ve acquired within a given time frame. More formally, the term refers to the number of donors who hadn’t previously donated to your organization last business period that donated for the first time this business period (business period meaning year, quarter, month, etc.).

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Acquisition Optimization Cards Business 40

iMarketSmart

JANUARY 26, 2015

So I thought I’d write a post to show you how to optimize your planned giving inserts for results. Now, having said that, here’s how I recommend you optimize your efforts : Step 1. That’s how you optimize your planned giving inserts for results. The post How to Optimize Your Planned Giving Inserts for Results in 6 Steps appeared first on MarketSmart. I always recommend including inserts with my clients’ annual fund thank you letters.

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Insert Optimization Plan How To 126

Fundraising 123

AUGUST 21, 2013

Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. What are they? Keywords are the most relevant single words or phrases that are commonly searched for in top search engines.

Optimization 101

Optimization Press Release Search 101

Kivi's Nonprofit Communications Blog

APRIL 4, 2017

How do you regularly update your community? Email and social, right? But if your email and social media strategies aren’t in sync, you are missing out on important connections! It’s time to integrate your strategies and bring it all together. That’s what we’ll help you do with our next Nonprofit Marketing Accelerator : Updating Your Community: How to Get Great Results from. Your E-Newsletters and Social Media. April 19th – May 24th.

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Optimization Social Media Newsletter Spring 127

Exactask Marketing

MARCH 27, 2017

Marketing Technology

Non-profit 40

Non-profit Optimization Online Marketing 40

Fundraising 123

MAY 18, 2011

For even more tips from John on optimizing your landings pages, check out the recording from this webinar. . A landing page is any page on your website where you want someone to take an action. That action could be collecting an email, signing a petition, donating or sharing your content with others. A successful landing page is about having one clear call to action. Everything on that page will focus on getting the visitor to take that one action. .

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Optimization Traffic Trust Template 125

DonorDigital

FEBRUARY 4, 2013

Online Fundraising Testing and Analysis donation page landing page optimization year-endTo improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing. But a greater commitment to testing is no guarantee of better results. The fact is, not all things on your donation page matter for conversion.

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Optimization Techniques Test Donations 58

The Agitator

NOVEMBER 17, 2009

Compared with responses to our mid-2009 survey, we’d term the latest results "creeping optimism." This modest optimism is reflected also in response to the following statements: I’m bullish on 2010, and so I plan to ramp up my fundraising aggressively — 20% agree. All in all, an impressive degree of optimism given how low fundraisers were feeling only six months ago … to say nothing of one year ago!

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Optimization Fundraising Plan Plan July 56

Giving in a Digital World

FEBRUARY 3, 2015

They’re an international AdWords copywriting agency who have developed an ad text effectiveness algorithm which enables them to audit Google Adwords copy and score it to show how well optimized it is. Talking with them about the serious impact that can result from AdWords copywriting that doesn’t follow optimization best practice was a real eye-opener. Assuming you’ve optimized your landing page, the last variable in the QS calculation is your ad text.

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Adwords Optimization CPC Google 45

Cause Related Marketing

JANUARY 17, 2008

Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined. For every pair of TOMS Shoes you buy, another pair is donated to a child who needs them.I also greatly admired their “shoe drops,” whereby they invite.

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Word of Mouth Optimization Words Websites 100

Fundraising 123

APRIL 23, 2009

Indeed, landing page testing and optimization may be the closest thing non-profits have to a magic bullet in 2009 — and it's one of the surest ways we've found to help our clients raise more money in a tough economy. Download Donordigital's brand new report, Landing on Gold: Optimizing your donation landing pages to increase giving: a bright spot in a tough economy and find out what's working. Your e-mail and web copy may persuade people to "click to donate now."

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Optimization Spot Donations Non-profit 100

The Agitator

MARCH 9, 2009

" He predicts that before too long "digital personal optimization" services will emerge … folks who help you burnish your personal online image! G’won, admit it … you google your name every now and then! And what "personal brand" emerges? In this article from Online Spin, Max Kalehoff of search marketing firm Clickable advises that folks who want to stand out and get ahead had better put some serious thought to their online "personal brand."

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Optimization Personalization Brand Branding 40

DonorDigital

DECEMBER 1, 2009

Over the last three years, Donordigital has been running landing page optimization tests that have increased conversion rates – the percentage of people who land on a donation page who actually make a donation – by 10%, 20%, even more for some organizations and some pages. Of course, your mileage may vary, but if you optimize your landing pages, you’re pretty likely to increase your conversions and your revenue, even if you have to pay a consultant to help you.

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Optimization Darfur Conversion Rate Traffic 40

Nonprofit Marketing Blog

JULY 19, 2013

In a recent MarketingSherpa webinar on email optimization , Director of Digital Analytics Amelia Showalter shared how President Barack Obama’s 2012 presidential campaign generated more than $500 million in online donations. Here are a few especially important tips for optimizing your nonprofit email campaigns: 1. By using simple email optimization tactics, you can learn more about your audience and take your digital strategy to the next level.

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Optimization Obama Metrics Test 54

Fundraising 123

MAY 29, 2009

Small changes to a web or email donation page can dramatically increase the number of visitors who actually make a gift. From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. And in tough times like these, non-profit organizations cannot afford to overlook opportunities to immediately improve their bottom line.

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Optimization Conversion Rate Donations Test 100

DonorDigital

JUNE 10, 2013

About the Results: By finding the best responding audience, NPF drove engagement with a 92% conversion rate, while optimizing budget by lowering the cost per like by up to 30%, giving them almost 30% more voice to start the conversation with! With social media a growing component of major nonprofit campaigns, organizations need to be prepared to jumpstart the conversation online and drive engagement for their cause.

Display 43

Display Advertisement Advertising Optimization 43

Social Media Bird Brain

APRIL 30, 2012

Image from whatsyourdigitaliq.com So let's pick up where we left off last time, looking at what's involved in either creating a separate mobile website or redesigning your site to be mobile-friendly or optimized for mobile. Separate Mobile Site One of the reasons a separate mobile site can be problematic is that most non-mobile optimized sites have a lot of content. redesign mobile optimized usability friendly not for profits website nonprofit design content

Mobile 114

Mobile Not For Profit Sites Optimization 114

Kivi's Nonprofit Communications Blog

MAY 7, 2020

One important element of Search Engine Optimization (SEO) — in other words, getting Google to send traffic to your website — is how many other websites link to your content. Nonprofit Content Marketing Nonprofit Websites and Blogs search engine optimization SEOYou don’t want just any old backlink, but you do want high-quality and related sites to link to content on your site. All of these links are what make the Web a web.

SEO 180

SEO Content Linkbait Search Engine 180

Social Media Bird Brain

MAY 9, 2012

Image from whatsyourdigitaliq.com We've looked at what's involved with evolving your social communication by making your website either Mobile Friendly or Mobile Optimized in Parts 1 and 2 of this blog post. social communications mobile texting mobile-friendly smartphones website evolution mobile-optimized feature phones

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Mobile Google Rate Optimization 110

Seeking Grant Money Today

JUNE 10, 2012

working with NRCS field offices to provide technical assistance to farmers, ranchers, foresters, and other private landowners seeking to optimize wildlife habitat conservation on private lands. From The Foundation Center. [If

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Optimization Proposal Federal Government 46

Kivi's Nonprofit Communications Blog

MARCH 13, 2012

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. This is especially important to nonprofits that typically have minimal time and assets to devote to optimizing for search engines. Accidental Techies Nonprofit Communications nptech search engine optimization SEOBrian Honigman.

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Link Building Strategy Build Search Engine 193

Public Sector Marketing 2.0

APRIL 25, 2011

Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERPThis week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson? How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there.

Search Engine 149

Search Engine Keyword Search Audience 149

Non Profit Marketing 360

MAY 3, 2012

Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! Is your site worth searching for? And it is true that SEO needs to be a part of your nonprofit’s online and outreach strategies. Why develop a new site or even update your outdated one if people will struggle to find it, much less relevant information on it? The go-to standard for web searches (including images and videos) is, of course, Google.

SEO 116

SEO Search Engine Google Search 116

Non Profit Marketing 360

AUGUST 31, 2012

Advice Blogs Cause Marketing Communications Education: Technology How-to Marketing Marketing Skills Measurement Site Administration Technology Web and Print Web Design Writing blogging communication html John Haydon Joomla marketing Online Writing Search engine optimization Social Media Web search engine WordPressSEO success starts here. Oh, the last official weekend of summer, and it’s three-day long one to boot!

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SEO Sites Search Engine Keyword 122

Non Profit Marketing 360

NOVEMBER 9, 2011

Advertising Advice Communications Community How-to Marketing Measurement Media Review News and Current Affairs Nonprofit Public Relations Reviews Site Administration Social Media Technology Business Business Pages communication development Google Google+ Business Page Online Communities Search engine optimizationYes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news.

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Google Business Search Engine Optimization 133

Giving in a Digital World

APRIL 15, 2015

The online industry (never knowingly understated) has labeled the change ‘Mobilegeddon’ out of concern over the number of non-mobile optimized sites that will see their organic search rankings tumbling following the algorithm update. From a quick check, I did find several big brand charity sites who score a FAIL on this test – so I can only hope their web teams have mobile optimization on their to-do list before April 21st.

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Websites Charity Search April 57

Non Profit Marketing 360

MARCH 22, 2012

But one thing that simplicity costs your organization is SEO ( Search Engine Optimization ). Advice Blogs Case Study Cause Marketing Communications Fundraising How-to Marketing Marketing Skills Nonprofit Public Relations Resource Reviews Site Administration Social Media Software Review Storytelling Technology Twitter Web and Print Writing communication Google Microblogging Nonprofit organization Online Communities Search engine optimization Social network Tumblr website WordPress

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Social Media Search Engine Tools Case Study 116

Public Sector Marketing 2.0

MAY 17, 2011

Learn in 60 Seconds Tips Videos learn in 60 seconds link tracking links Mike Kujawski Search Engine Optimization SEO SEOmoz videoI have an easy hands-on video tip for you today. Lesson #7 of my “ Learn in 60 Seconds &# video series shows you how to use a tool like SEOMoz’s Open Site Explorer to find out how many other websites/web properties link to your own. This is a great way to benchmark interest in your properties from a traditional SEO linking sense.

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Search Engine Link Benchmark Optimization 143

DonorDigital

JUNE 5, 2012

To view it please enter your password below: Password: Testing and Analysis google website optimizerThis post is password protected.

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Test Google View Experience 60

Search Marketing for Nonprofits

APRIL 8, 2009

I stumbled on these series of videos which I think do a great job of explaining the challenges of optimizing your blog for search. Tagged: blog seo optimization, optimizing blogs, seo friendly. Tags: SEM blog seo optimization optimizing blogs seo friendly

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SEO Search Generation Video 40

Giving in a Digital World

JANUARY 11, 2015

Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends In my first post of the New Year ( Why Bitcoin probably shouldn’t be top of your 2015 Digital Fundraising To Do list ) I promised to share some thoughts over the next few weeks about what I believe digital fundraisers should be prioritising on their 2015 To Do lists.

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Conversion Rate Conversion Rate List 52

DonorDigital

DECEMBER 19, 2012

Free or low-cost testing tools are much more plentiful than a few years ago (GCE, Optimizely, and Visual Website Optimizer are good options for nonprofits with tight testing budgets). Dawn speaks regularly about testing and optimization at industry conferences and publishes papers highlighting what’s working and not working with our testing clients. Testing and Analysis landing page optimizationPart 2.

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Traffic Metrics Benchmark Conversion Rate 55

Fundraising Coach

JANUARY 19, 2010

When it comes to search engine optimization, content is king. search engine optimization Websites Q: Do you know of the best way for my web site www.aidsadvantage.org to come up on search results when people type in the words “Aids, South Africa, Africa”? I wish to increase traffic to my web site and since this is unfamiliar territory I thought you could help me with this. A: Great question! I’m not an SEO expert, and I’ve never played one on TV.

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Traffic Websites Search Engine Keyword 73

DonorDigital

OCTOBER 21, 2011

To help you get the most out of your donation pages at year-end, we’ve prepared a list of ‘best practices’ based on our experience testing and optimizing such pages for a wide variety of clients over the past 5 years. Dawn speaks regularly about testing and optimization at industry conferences and publishes papers highlighting what’s working and not working with our testing clients. Online Fundraising donation page landing page optimization year-end

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Donations Display Websites Test 79

Selfish Giving

APRIL 14, 2010

Now that we’re agreed on these two key points, here’s my pitch for using SEO (Search Engine Optimization) to achieve better cause marketing results. Wikipedia has a clear and simple definition : Search engine optimization is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via unpaid search results [as opposed to paid ads]. Before you read this post you and I have to agree on some basic things.

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SEO Search Engine Cause Marketing Keyword 61

Mission Minded

SEPTEMBER 23, 2020

Strategic planning is the process—and result—of focusing the intelligence of your staff and leadership on making your organization’s optimal future a reality.

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Optimization Plan Process Mission 62