Optimized Mobile Donations Now with Apple Pay


While there are numerous reasons why supporters are less likely to make a mobile donation, one item that all nonprofits can work to improve is their mobile optimization of donation pages. Features like Apple Pay are one part of what makes an optimized donation page.

3 Powerful Tools to Help You Optimize Your Nonprofit Website

Kivi's Nonprofit Communications Blog

Find out what your users think and do on your website with these three optimization tools. What tools do you use to optimize your website? via GIPHY. Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate.

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3 Keys to Making Your Nonprofit Website Mobile Optimized

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Unfortunately, if your nonprofit hasn''t yet optimized its website for smartphones , you could also be frustrating potential donors, volunteers, and supporters. Optimizing the entire website involves creating an entirely separate mobile version of your desktop site.

Donor Acquisition: What is It? And How Do You Optimize It?

Fundraising Report Card

And How Do You Optimize It?". And How Do You Optimize It? Simply put, donor acquisition is the number of first-time donors you’ve acquired within a given time frame.

5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising


Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study.

Testing 101: 4 Steps for Optimizing Your Fundraising Approach

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We recommend creating an annual testing calendar in line with the scientific method so you can optimize your learning. For instance, by December (the biggest fundraising month of the year), you’ll want to have tested your donation forms thoroughly so you are serving the most optimized version.

Year End: Optimizing Monthly Giving

The Agitator

Their goal: to identify how to optimize recurring giving by looking at it from the donor’s perspective. It’s not too late to take make adjustments to your monthly giving progress that will boost recurring giving returns in this year-end quarter.

5 Ways to Optimize Your Web Presence for Mobile Donors

Ann Green

In order to effectively appeal to your mobile donors, your organization should: Optimize your donation page. Incorporate mobile-optimized emails. Optimize Your Donation Page. Your online giving form is a great place to start your mobile optimization processes.

Time to Integrate and Optimize Your E-Newsletters and Social Media

Kivi's Nonprofit Communications Blog

How do you regularly update your community? Email and social, right? But if your email and social media strategies aren’t in sync, you are missing out on important connections! It’s time to integrate your strategies and bring it all together.

How to Optimize Your Planned Giving Inserts for Results in 6 Steps


So I thought I’d write a post to show you how to optimize your planned giving inserts for results. Now, having said that, here’s how I recommend you optimize your efforts : Step 1. That’s how you optimize your planned giving inserts for results.

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How to Optimize Your Nonprofit Press Releases for Search

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Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. What are they? Keywords are the most relevant single words or phrases that are commonly searched for in top search engines.

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Using Online Data to Optimize Your Non-Profit Marketing Efforts

Exactask Marketing

Marketing Technology

Kick-start Your Donation Page Optimization Efforts: Test These 7 Emerging Techniques


Online Fundraising Testing and Analysis donation page landing page optimization year-endTo improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing.

Optimize Your Landing Pages: Improving the Odds You Get What You Want from Your Supporters

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For even more tips from John on optimizing your landings pages, check out the recording from this webinar. . A landing page is any page on your website where you want someone to take an action. That action could be collecting an email, signing a petition, donating or sharing your content with others. A successful landing page is about having one clear call to action. Everything on that page will focus on getting the visitor to take that one action. .

Poorly optimized Google Adwords copy could be wasting a quarter of your search budget

Giving in a Digital World

They’re an international AdWords copywriting agency who have developed an ad text effectiveness algorithm which enables them to audit Google Adwords copy and score it to show how well optimized it is.

Optimizing Your Website for Word of Mouth

Cause Related Marketing

Last Thursday, January 10, I heaped praise on the TOMS Shoes use of strategic cause-related marketing to improve the world, launch their business, and generate terrific word of mouth.Their appeal is specific, easy to understand, and streamlined.

SEO Tip: Post the Kind of Content People Will Link Back To

Kivi's Nonprofit Communications Blog

One important element of Search Engine Optimization (SEO) — in other words, getting Google to send traffic to your website — is how many other websites link to your content. Nonprofit Content Marketing Nonprofit Websites and Blogs search engine optimization SEO

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Boost online response by optimizing your donation landing pages


Over the last three years, Donordigital has been running landing page optimization tests that have increased conversion rates – the percentage of people who land on a donation page who actually make a donation – by 10%, 20%, even more for some organizations and some pages.

2010 Fundraising Plans – Creeping Optimism

The Agitator

Compared with responses to our mid-2009 survey, we’d term the latest results "creeping optimism." This modest optimism is reflected also in response to the following statements: I’m bullish on 2010, and so I plan to ramp up my fundraising aggressively — 20% agree. All in all, an impressive degree of optimism given how low fundraisers were feeling only six months ago … to say nothing of one year ago!

Optimizing Your Donation Pages to Increase Giving: A Bright Spot in a Tough Economy

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Indeed, landing page testing and optimization may be the closest thing non-profits have to a magic bullet in 2009 — and it's one of the surest ways we've found to help our clients raise more money in a tough economy. Download Donordigital's brand new report, Landing on Gold: Optimizing your donation landing pages to increase giving: a bright spot in a tough economy and find out what's working. Your e-mail and web copy may persuade people to "click to donate now."

Optimizing Facebook display advertising results through audience testing


About the Results: By finding the best responding audience, NPF drove engagement with a 92% conversion rate, while optimizing budget by lowering the cost per like by up to 30%, giving them almost 30% more voice to start the conversation with!

Optimize Your Personal Brand

The Agitator

" He predicts that before too long "digital personal optimization" services will emerge … folks who help you burnish your personal online image! G’won, admit it … you google your name every now and then! And what "personal brand" emerges? In this article from Online Spin, Max Kalehoff of search marketing firm Clickable advises that folks who want to stand out and get ahead had better put some serious thought to their online "personal brand."

5 tips for email optimization from the Obama campaign

Nonprofit Marketing Blog

In a recent MarketingSherpa webinar on email optimization , Director of Digital Analytics Amelia Showalter shared how President Barack Obama’s 2012 presidential campaign generated more than $500 million in online donations. Here are a few especially important tips for optimizing your nonprofit email campaigns: 1. By using simple email optimization tactics, you can learn more about your audience and take your digital strategy to the next level.

SEO FAIL – Optimizing for “I Love Boobies”

Search Marketing for Nonprofits

Sometimes you stumble onto something that just makes your day. I discovered the organization and website www.keep-a-breast.org. They work on breast cancer issues from a cooler and hipper perspective, and my understanding is that they feel like they get quite a bit of traffic. I can’t help but wonder if it’s qualified traffic however, because when you search for them in Google, this is what their sitelinks look like: Yes, that’s correct.

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From Surfers to Supporters: How to Optimize Your Donation Pages to Convert Visitors into Donors

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Small changes to a web or email donation page can dramatically increase the number of visitors who actually make a gift. From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. And in tough times like these, non-profit organizations cannot afford to overlook opportunities to immediately improve their bottom line.

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. Accidental Techies Nonprofit Communications nptech search engine optimization SEO

To Mobile or Not to Mobile? Part 2

Social Media Bird Brain

Image from whatsyourdigitaliq.com So let's pick up where we left off last time, looking at what's involved in either creating a separate mobile website or redesigning your site to be mobile-friendly or optimized for mobile. Separate Mobile Site One of the reasons a separate mobile site can be problematic is that most non-mobile optimized sites have a lot of content. redesign mobile optimized usability friendly not for profits website nonprofit design content

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To Mobile or Not To Mobile, Part 3

Social Media Bird Brain

Image from whatsyourdigitaliq.com We've looked at what's involved with evolving your social communication by making your website either Mobile Friendly or Mobile Optimized in Parts 1 and 2 of this blog post. social communications mobile texting mobile-friendly smartphones website evolution mobile-optimized feature phones

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Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERPThis week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson?

#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! Is your site worth searching for?

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#TECH: Title Tags Can Make Or Break Your Site’s SEO

Non Profit Marketing 360

SEO success starts here. Oh, the last official weekend of summer, and it’s three-day long one to boot! You might be itching to get out of the office a bit early today and make it a three and a half day weekend.

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Support to Promote Habitat Conservation on Private Land for Landowners Seeking to Optimize Wildlife Habitat Conservation

Seeking Grant Money Today

working with NRCS field offices to provide technical assistance to farmers, ranchers, foresters, and other private landowners seeking to optimize wildlife habitat conservation on private lands. From The Foundation Center. [If

Is your charity website ready for Mobilegeddon?

Giving in a Digital World

The online industry (never knowingly understated) has labeled the change ‘Mobilegeddon’ out of concern over the number of non-mobile optimized sites that will see their organic search rankings tumbling following the algorithm update.

#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

But one thing that simplicity costs your organization is SEO ( Search Engine Optimization ). We have sung the praises of Tumblr for the past few Thursdays , and we will continue to do so.

How to find out who’s linking to you in 60 seconds

Public Sector Marketing 2.0

Learn in 60 Seconds Tips Videos learn in 60 seconds link tracking links Mike Kujawski Search Engine Optimization SEO SEOmoz videoI have an easy hands-on video tip for you today.

#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

Advertising Advice Communications Community How-to Marketing Measurement Media Review News and Current Affairs Nonprofit Public Relations Reviews Site Administration Social Media Technology Business Business Pages communication development Google Google+ Business Page Online Communities Search engine optimizationYes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news.

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2015 Digital Fundraising To Do List #1 Conversion Rate Optimisation

Giving in a Digital World

Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends

Protected: Google’s new “Content Experiments” testing tool


To view it please enter your password below: Password: Testing and Analysis google website optimizerThis post is password protected.

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Ensuring that your blog is SEO friendly

Search Marketing for Nonprofits

I stumbled on these series of videos which I think do a great job of explaining the challenges of optimizing your blog for search. Tagged: blog seo optimization, optimizing blogs, seo friendly. Tags: SEM blog seo optimization optimizing blogs seo friendly

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12 Nonprofit Donation Pages That Don’t Suck


The time to improve and optimize your donation page is now. Is your donation page holding you back? Are you sure?

13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

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Optimize your donate form. Tis the season for email marketing. We can help. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Visit our website to learn more.

10 Steps to Data-driven Decision-making


Free or low-cost testing tools are much more plentiful than a few years ago (GCE, Optimizely, and Visual Website Optimizer are good options for nonprofits with tight testing budgets). Dawn speaks regularly about testing and optimization at industry conferences and publishes papers highlighting what’s working and not working with our testing clients. Testing and Analysis landing page optimizationPart 2.

Get ready for year-end giving by improving your website donation pages


To help you get the most out of your donation pages at year-end, we’ve prepared a list of ‘best practices’ based on our experience testing and optimizing such pages for a wide variety of clients over the past 5 years. Dawn speaks regularly about testing and optimization at industry conferences and publishes papers highlighting what’s working and not working with our testing clients. Online Fundraising donation page landing page optimization year-end