Unsubscribe vs. Opt-out

Public Sector Marketing 2.0

I thought I had my email terminology down pat, however I recently came across a blog post from our wonderful email service provider ( Blue Sky Factory ) which explained the difference between “unsubscribes&# and “opt-outs&#. Opt-out. Insight Marketing difference email newsletter opt-out opt-out vs unsubscribe unsubscribe

3 reasons to run an OPT-OUT campaign


I said you should run an OPT-OUT campaign. Not an opt-in campaign. That’s why helping people change their preferences and/or helping them opt-out of receiving emails could be a really good thing.

Trending Sources

Opt-in/Opt-out: Special to UK and EU Readers

The Agitator

[ Attention Agitator readers elsewhere in the world: There’s plenty here that applies to you as well, but we’ll do a special opt-in/opt-out feature for you later focusing on opt-in/opt-out for newsletters, unsubscribes, etc.]

Opt In vs Opt Out: The ‘Make or Break’ Decision In The UK And EU

The Agitator

Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018. First, some background on what’s coming and some frightening results of early testing indicating it’s not gonna be pretty.

LinkedIn Gender Gap

A. Fine Blog

And given all of the discussion about women opting out and opting back in again, shouldn’t professional networking be at the top of our list of things to do to keep our options and opportunities open? Uncategorized LinkedIn Lisa Belkin Opting Out Pew Internet Project

The New HIPAA Rules and What They Mean to Fundraisers

JCA Insights

The entire document is 563 pages ([link] ; this article focuses on the changes that affect fundraising, broken down into three main points: 1) the additional information fundraisers may access, 2) stronger opt-out requirements, and 3) the penalties for violating of the new rules.

3 questions to ask before you spam, spray and pray


2- Did you give your direct mail supporters a chance to opt-out of getting your communications? But why not give people on your list the opportunity to opt out? When done right, email and print work very well together to produce results. But too many nonprofits turn those effective channels into “spam” and “junk mail.” ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.”

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REI Gets It Right

A. Fine Blog

REI posted this on its website: REI opted out, literally. They opted out of the soul-sucking, frenetic shopping frenzy on Black Friday and they literally opted to encourage their 12,000 employees at their 143 stores to go outside and take a hike – while paying them.

Want to stay more private online?

Wild Woman Fundraising

Turns out you were right to worry. to develop rules to prohibit online services from amassing personal details about users who had opted out of such tracking. Some of the ad networks set up a place where you can opt out, but personally I don’t feel they go far enough.

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6 Overlooked Ingredients Your Year-End Emails Need

Fundraising 123

It''s also important that you put in an easy way for readers to opt-out of your nonprofit emails (and if you''re not sending from a email service provider like Constant Contact , be aware of CAN-SPAM laws ). Make sure your emails are mobile friendly so you don''t miss out on connecting with donors who want to give on the go. When creating your year-end email appeals, remember these six key ingredients: 1. An easy to find donation button.

Why Gmail’s New Unsubscribe Feature, and Unsubscribers in General, Are a Good Thing

Kivi's Nonprofit Communications Blog

I read last week that Gmail would moving an unsubscribe button to the top of its email messages making it easier for people to opt out of unwanted messages. . First off, if you are putting out crappy communications that no one cares about, then unsubscribes are not a good thing.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter


Or, better yet, include a mail-back reply that gives people the opportunity to opt-out. If you take the time to do them right (or hire a vendor who knows how to do them right), you should definitely keep sending them out.

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Should You Use Pre-Checked or Unchecked Opt-In Forms?

Kivi's Nonprofit Communications Blog

We are currently using an “opt out” function. Canadian spam laws require an explicit opt-in, where you use a separate check box for the email opt-in, and the check boxes can’t be pre-checked. PASSIVE, IMPLICIT OPT-IN with UNCHECKED OPT-OUT BOXES.

Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

This is known as a “double opt-in.” Opt-outs – You must have an unsubscribe link in your emails, and make sure they can unsubscribe easily (as opposed to making them log in to edit their subscriptions).

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6 Ways to Engage Millennial Donors


We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts. Additionally, if a donor keeps giving online, despite your repeated mail asks, consider dropping them from the mail list or include a mail opt-out button. Or if you have a store, drop an email every so often and encourage them to check it out. Millennials have surpassed Baby Boomers as the nation's largest living generation.

Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

” Turns out the answer to that question is, “a lot!” Opt-in and confirm. It has improved our open rates and lowered our opt-outs and spam complaints. Download Your Copy.

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7 Solid Reasons Why You Should Kill Your Printed and Electronic Planned Giving Newsletter


Or, better yet, include a mail-back reply that gives people the opportunity to opt-out. If you take the time to do them right (or hire a vendor who knows how to do them right), you should definitely keep sending them out.

Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

Unsubscribe or opt-out rates. That’s a savings of $200 off the regular price and comes out to less than $10 a week. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. .

This Headline Terrified Me

The Agitator

When I saw this headline on Holly Hall’s Chronicle of Philanthropy article on Monday I groaned out loud, and added an expletive. Assuming Smile Train is good on its word, and does not solicit those who opt out, the reality is that many — probably even most — responders will not opt out. And even those who do opt out will get a non-solicitation ‘Thank you’ And guess what, an appreciable percentage will respond with a second gift!

How Small Nonprofits Can Raise Money on Facebook

Kivi's Nonprofit Communications Blog

Here’s what your tab can look like for a specific project (it looks a little different if you are fundraising for the organization overall): Here are a few other changes: You can now set up a customized thank-you note that will go out automatically to your supporters.

Is Your Nonprofit's Website Driving Donors Away?

Fundraising 123

I''ve got a few questions to run by you to figure out if your nonprofit''s website is doing all it can to bring in donations. B) We have an email list and send a newsletter out every few months. C) We have a snail mail newsletter that goes out semiannually. This is a test.

Variety is the Spice of Email

Fundraising 123

Check out some of Emma’s advanced personalization options here.). Experiment with sending frequency, and compare opens, clicks and opt-out rates to gauge your audience’s engagement. Trying something different can be a bit unnerving, require a few rounds of testing and even a little research. Why would you want to take on something that sounds like, well, a lot of work? The answer is simple. Just like your mother always taught you, “Variety is the spice of life.”

14 Easy Ways to Grow Your Email List

Fundraising 123

Respect all opt-outs. Need an email service that allows subscribers to update their addresses, includes forward-to-a-friend links automatically and takes care of opt-outs for you? So you're sold on the idea of email marketing. In fact, you're already polishing off the next stellar edition of your e-newsletter. But, creating the content is only the first half of the battle--you need to people to receive and read it. How do you build your list?

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The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them


In fact, you can tie the first three components (mentioned above) together with this one to provide your hi-capacity supporters an opportunity to fill out a donor survey so they can express why they care, how they want to give and when. Ask them to opt-in and make it easy for them to opt-out.

The Wall’s Going Up, But Special Reprieve Granted

The Agitator

You’ll continue receiving the preview version unless you opt out of the Feedblitz feed. Today, great news (depending on your perspective). Response to our ‘Kill’ or ‘Continue’ The Agitator proposition has come down decidedly on the side of ‘Continue’. So, The Agitator lives on.

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Why Your Donors Want to Remain Anonymous

Nonprofit Marketing Blog

And yes, if they decide to opt out or remain anonymous, you must respect that decision. Many nonprofits make communications missteps because they haven’t taken the time to think through their strategy for reaching out to their constituents. Before you send another email, sit down and figure out your organization’s rules around communication frequency, content, and segmentation. It never fails.

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Email Metrics – Explained!

Kivi's Nonprofit Communications Blog

Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained. Unsubscribe or opt-out rates. You don’t have to have a math degree in order to make sense of your email metrics.

Growing Your List Audience with EmailNow

Fundraising 123

Then you'll let EmailNow go to work, handling bounces and opt outs, spotting formatting issues, protecting against duplicates, and making sure your lists are always safe, secure and accurate. How EmailNow makes life easy: Your EmailNow lists are self-cleaning: whenever formatting or delivery issues are spotted, we'll pull those members out of your active roster and into an error bin for easy follow-up.

There’s No Such Thing as “Email Readership”


Average opt-out rate = 2%. When I received this I said, first of all… an opt-out rate of 2% is very high. That vendor’s emails must be borderline offensive to garner such a high number of opt-outs. Generally our stats blow these out of the water!

Four Essential Tips for Planning Year-End Email Campaigns

Fundraising 123

When mapping out your email appeals, keep the following four topics in mind: Even though your donors might procrastinate, you can''t! Carefully think about your email frequency—every fatigued subscriber who opts out in December is someone who won''t see your emails at all next year.

3 reasons donors won’t give—and what to do about it

Nonprofit Marketing Blog

Here are three reasons donors may opt not to give to your organization this December, and some ways you can address their concerns: Donors are concerned their gift will not be used wisely. Obviously, no one ever wants to have a donor opt out of their communications, but you must make it easy for them to do so if they come to that decision. For more tips on connecting with donors this holiday season, don’t miss out on our next free webinar.

Email Response Metrics

The Agitator

Process bounces and suppress opt-outs immediately. The top two reasons your subscribers opt out of your mailings is because the messaging is not relevant to them or they receive too many emails from you. Here’s a new study from marketing agency Harte-Hanks that will allow you to benchmark some of your email marketing stats against the commercial players. They looked at nearly 3 billion email messages delivered by 100 different companies in various sectors.

Why Email? Reasons to Love Email Marketing

Fundraising 123

You can also see who shared your email on social networks, who has signed up and who has opted out. . With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . Reason 1. Everybody's Doing It!

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Haiti one year on – the view from an online donor’s doormat

Giving in a Digital World

However, rather than chose a single charity out of the wide range running appeals I decided to give £20 to each of the UK’s ten leading relief and development organisations to see just how the experience of being an online donor varied across the different brands.

Reader question: What to do with deadbeat board members?

Nonprofit Marketing Blog

They are engaged at the right level—they lay out a vision and then let the executive director define the path toward it, without micro-managing. Basically, I glean that they are checked out. So before calling them up and calling them out, I’d think about why they might be disengaged. That should result in their opting out or committing to more. Here’s a recent reader question.

Haiti Fundraising Aftermath

The Agitator

However, I wouldn’t advise offering the opportunity to opt out of all postal communications – as well timed and targeted mail appeals can still work, even with hardened onliners like me. But Don’t just hand over your emergency donors to your Campaigning team without ensuring that they have the opportunity to indicate whether they are interested in campaigning and/or opt-out of things they’re not interested in.

10 Tips for Almost Perfect Subject Lines

Nonprofit Marketing Blog

I wish I could tell you that somewhere out there is the perfect subject line, one that could send your open rates skyrocketing and make opt-outs and spam reports ancient history. If you don’t know, then you may want to send out a survey to your supporters asking what types of the content they want to see or include a survey in your initial welcome email.). If people aren’t opening your emails, they won’t see the great content you’re sending out.

Day in the Life of a Nonprofit Communicator – Laura Nash

Kivi's Nonprofit Communications Blog

Be sure to check out the 2:00 pm time slot for a great tip!). 9:00-10:00: Clean out my email inbox, go over my to-do list for the day, fill up Buffer with scheduled Twitter posts, and check my website update schedule. Reminded everyone in the office how to opt out of Analytics.

Is There No End To Stupid?

The Agitator

The Agitator has written about this here … offered a free download of the DonorVoice white paper on Opt In/Opt Out … held several free webinars and live sessions on the subject … and pointed our readers to research on donor consent here.

8 ways to become the most enchanting cause on the block

Nonprofit Marketing Blog

In other words, make it easy to get started and get out of the way so people can participate in the campaign. Every extra step you require gives a participant another opportunity to opt-out or abandon the campaign. Pre-select opt-ins for campaign updates.