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Unsubscribe vs. Opt-out

Public Sector Marketing 2.0

I thought I had my email terminology down pat, however I recently came across a blog post from our wonderful email service provider ( Blue Sky Factory ) which explained the difference between “unsubscribes&# and “opt-outs&#. Opt-out. Insight Marketing difference email newsletter opt-out opt-out vs unsubscribe unsubscribe

Opt In vs Opt Out: The ‘Make or Break’ Decision In The UK And EU

The Agitator

Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018. First, some background on what’s coming and some frightening results of early testing indicating it’s not gonna be pretty.

3 reasons to run an OPT-OUT campaign


I said you should run an OPT-OUT campaign. Not an opt-in campaign. That’s why helping people change their preferences and/or helping them opt-out of receiving emails could be a really good thing.

Opt-in/Opt-out: Special to UK and EU Readers

The Agitator

[ Attention Agitator readers elsewhere in the world: There’s plenty here that applies to you as well, but we’ll do a special opt-in/opt-out feature for you later focusing on opt-in/opt-out for newsletters, unsubscribes, etc.]

LinkedIn Gender Gap

A. Fine Blog

And given all of the discussion about women opting out and opting back in again, shouldn’t professional networking be at the top of our list of things to do to keep our options and opportunities open? Uncategorized LinkedIn Lisa Belkin Opting Out Pew Internet Project

REI Gets It Right

A. Fine Blog

REI posted this on its website: REI opted out, literally. They opted out of the soul-sucking, frenetic shopping frenzy on Black Friday and they literally opted to encourage their 12,000 employees at their 143 stores to go outside and take a hike – while paying them.

Want to stay more private online?

Wild Woman Fundraising

Turns out you were right to worry. to develop rules to prohibit online services from amassing personal details about users who had opted out of such tracking. Some of the ad networks set up a place where you can opt out, but personally I don’t feel they go far enough.

Should You Use Pre-Checked or Unchecked Opt-In Forms?

Kivi's Nonprofit Communications Blog

We are currently using an “opt out” function. Canadian spam laws require an explicit opt-in, where you use a separate check box for the email opt-in, and the check boxes can’t be pre-checked. PASSIVE, IMPLICIT OPT-IN with UNCHECKED OPT-OUT BOXES.

6 Overlooked Ingredients Your Year-End Emails Need

Fundraising 123

It''s also important that you put in an easy way for readers to opt-out of your nonprofit emails (and if you''re not sending from a email service provider like Constant Contact , be aware of CAN-SPAM laws ). Make sure your emails are mobile friendly so you don''t miss out on connecting with donors who want to give on the go. When creating your year-end email appeals, remember these six key ingredients: 1. An easy to find donation button.

Why Gmail’s New Unsubscribe Feature, and Unsubscribers in General, Are a Good Thing

Kivi's Nonprofit Communications Blog

I read last week that Gmail would moving an unsubscribe button to the top of its email messages making it easier for people to opt out of unwanted messages. . First off, if you are putting out crappy communications that no one cares about, then unsubscribes are not a good thing.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter


Or, better yet, include a mail-back reply that gives people the opportunity to opt-out. If you take the time to do them right (or hire a vendor who knows how to do them right), you should definitely keep sending them out.

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Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

This is known as a “double opt-in.” Opt-outs – You must have an unsubscribe link in your emails, and make sure they can unsubscribe easily (as opposed to making them log in to edit their subscriptions).

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Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

Unsubscribe or opt-out rates. That’s a savings of $200 off the regular price and comes out to less than $10 a week. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. .

Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

” Turns out the answer to that question is, “a lot!” Opt-in and confirm. It has improved our open rates and lowered our opt-outs and spam complaints. Download Your Copy.

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This Headline Terrified Me

The Agitator

When I saw this headline on Holly Hall’s Chronicle of Philanthropy article on Monday I groaned out loud, and added an expletive. Assuming Smile Train is good on its word, and does not solicit those who opt out, the reality is that many — probably even most — responders will not opt out. And even those who do opt out will get a non-solicitation ‘Thank you’ And guess what, an appreciable percentage will respond with a second gift!

How Small Nonprofits Can Raise Money on Facebook

Kivi's Nonprofit Communications Blog

Here’s what your tab can look like for a specific project (it looks a little different if you are fundraising for the organization overall): Here are a few other changes: You can now set up a customized thank-you note that will go out automatically to your supporters.

Why Your Donors Want to Remain Anonymous

Nonprofit Marketing Blog

And yes, if they decide to opt out or remain anonymous, you must respect that decision. Many nonprofits make communications missteps because they haven’t taken the time to think through their strategy for reaching out to their constituents. Before you send another email, sit down and figure out your organization’s rules around communication frequency, content, and segmentation. It never fails.

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Is Your Nonprofit's Website Driving Donors Away?

Fundraising 123

I''ve got a few questions to run by you to figure out if your nonprofit''s website is doing all it can to bring in donations. B) We have an email list and send a newsletter out every few months. C) We have a snail mail newsletter that goes out semiannually. This is a test.

7 Solid Reasons Why You Should Kill Your Printed and Electronic Planned Giving Newsletter


Or, better yet, include a mail-back reply that gives people the opportunity to opt-out. If you take the time to do them right (or hire a vendor who knows how to do them right), you should definitely keep sending them out.

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Variety is the Spice of Email

Fundraising 123

Check out some of Emma’s advanced personalization options here.). Experiment with sending frequency, and compare opens, clicks and opt-out rates to gauge your audience’s engagement. Trying something different can be a bit unnerving, require a few rounds of testing and even a little research. Why would you want to take on something that sounds like, well, a lot of work? The answer is simple. Just like your mother always taught you, “Variety is the spice of life.”

14 Easy Ways to Grow Your Email List

Fundraising 123

Respect all opt-outs. Need an email service that allows subscribers to update their addresses, includes forward-to-a-friend links automatically and takes care of opt-outs for you? So you're sold on the idea of email marketing. In fact, you're already polishing off the next stellar edition of your e-newsletter. But, creating the content is only the first half of the battle--you need to people to receive and read it. How do you build your list?

3 reasons donors won’t give—and what to do about it

Nonprofit Marketing Blog

Here are three reasons donors may opt not to give to your organization this December, and some ways you can address their concerns: Donors are concerned their gift will not be used wisely. Obviously, no one ever wants to have a donor opt out of their communications, but you must make it easy for them to do so if they come to that decision. For more tips on connecting with donors this holiday season, don’t miss out on our next free webinar.

The Wall’s Going Up, But Special Reprieve Granted

The Agitator

You’ll continue receiving the preview version unless you opt out of the Feedblitz feed. Today, great news (depending on your perspective). Response to our ‘Kill’ or ‘Continue’ The Agitator proposition has come down decidedly on the side of ‘Continue’. So, The Agitator lives on.

July 17

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them


In fact, you can tie the first three components (mentioned above) together with this one to provide your hi-capacity supporters an opportunity to fill out a donor survey so they can express why they care, how they want to give and when. Ask them to opt-in and make it easy for them to opt-out.

Growing Your List Audience with EmailNow

Fundraising 123

Then you'll let EmailNow go to work, handling bounces and opt outs, spotting formatting issues, protecting against duplicates, and making sure your lists are always safe, secure and accurate. How EmailNow makes life easy: Your EmailNow lists are self-cleaning: whenever formatting or delivery issues are spotted, we'll pull those members out of your active roster and into an error bin for easy follow-up.

Four Essential Tips for Planning Year-End Email Campaigns

Fundraising 123

When mapping out your email appeals, keep the following four topics in mind: Even though your donors might procrastinate, you can''t! Carefully think about your email frequency—every fatigued subscriber who opts out in December is someone who won''t see your emails at all next year.

Reader question: What to do with deadbeat board members?

Nonprofit Marketing Blog

They are engaged at the right level—they lay out a vision and then let the executive director define the path toward it, without micro-managing. Basically, I glean that they are checked out. So before calling them up and calling them out, I’d think about why they might be disengaged. That should result in their opting out or committing to more. Here’s a recent reader question.

10 Tips for Almost Perfect Subject Lines

Nonprofit Marketing Blog

I wish I could tell you that somewhere out there is the perfect subject line, one that could send your open rates skyrocketing and make opt-outs and spam reports ancient history. If you don’t know, then you may want to send out a survey to your supporters asking what types of the content they want to see or include a survey in your initial welcome email.). If people aren’t opening your emails, they won’t see the great content you’re sending out.

Email Response Metrics

The Agitator

Process bounces and suppress opt-outs immediately. The top two reasons your subscribers opt out of your mailings is because the messaging is not relevant to them or they receive too many emails from you. Here’s a new study from marketing agency Harte-Hanks that will allow you to benchmark some of your email marketing stats against the commercial players. They looked at nearly 3 billion email messages delivered by 100 different companies in various sectors.

There’s No Such Thing as “Email Readership”


Average opt-out rate = 2%. When I received this I said, first of all… an opt-out rate of 2% is very high. That vendor’s emails must be borderline offensive to garner such a high number of opt-outs. Generally our stats blow these out of the water!

Why Email? Reasons to Love Email Marketing

Fundraising 123

You can also see who shared your email on social networks, who has signed up and who has opted out. . With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . Reason 1. Everybody's Doing It!

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Haiti one year on – the view from an online donor’s doormat

Giving in a Digital World

However, rather than chose a single charity out of the wide range running appeals I decided to give £20 to each of the UK’s ten leading relief and development organisations to see just how the experience of being an online donor varied across the different brands.

Haiti Fundraising Aftermath

The Agitator

However, I wouldn’t advise offering the opportunity to opt out of all postal communications – as well timed and targeted mail appeals can still work, even with hardened onliners like me. But Don’t just hand over your emergency donors to your Campaigning team without ensuring that they have the opportunity to indicate whether they are interested in campaigning and/or opt-out of things they’re not interested in.

8 ways to become the most enchanting cause on the block

Nonprofit Marketing Blog

In other words, make it easy to get started and get out of the way so people can participate in the campaign. Every extra step you require gives a participant another opportunity to opt-out or abandon the campaign. Pre-select opt-ins for campaign updates.

Day in the Life of a Nonprofit Communicator – Laura Nash

Kivi's Nonprofit Communications Blog

Be sure to check out the 2:00 pm time slot for a great tip!). 9:00-10:00: Clean out my email inbox, go over my to-do list for the day, fill up Buffer with scheduled Twitter posts, and check my website update schedule. Reminded everyone in the office how to opt out of Analytics.

How Can You Use SMS/Text Messages to Get Donations?

Wild Woman Fundraising

If you can’t be bothered to DIY, and just want a SMS fundraising solution out of a box, it will cost you, but here are two US Companies that are currently set up to help you with SMS fundraising: mGive and Mobile Giving Foundation (pictured above). How is that working out for you?

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Get to know your donor’s digital body language

Wild Woman Fundraising

If you’ve got a lot of people filling that out, then we may construct highly targeted, personalized, highly relevant campaigns specifically for people who have donor advised funds now that we understand who they are within the database. I think it came out in the early nineties.

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How to escape your channel siloes and master multichannel marketing

Nonprofit Marketing Blog

A: We need to invest in a study to find out the answer to this. Because they don’t know what they should get out of an online donor, and because they don’t have years of data on what a successful email appeal is for their organization, they are afraid they’ll miss an opportunity by keeping them off the direct mail list. Figure out what might be in your way so you have an opportunity to remove those barriers.

CAN-SPAM Act – What Do I Need To Know?

JCA Insights

don’t allow recipients to opt out. don’t honor opt-outs when you receive them. New to e-marketing? You need to understand and abide by the CAN-SPAM act.

Take Back the Pink Lessons Learned

A. Fine Blog

That’s how we came to launch the hashtag #takebackthepink on Super Bowl Sunday to enable thousands of people to share their outrage about Komen (even after they capitulated and will allow Planned Parenthood affiliates to re-apply for funding) and co-opt the Komen tag #supercure.