Five Signs You Should Double Opt-In Your Emails

EveryAction

Confirmed-opt ins, also known as double-opt ins are an increasingly popular tool among email strategists. Although some strategists are hesitant to add an additional step to the subscription opt-in process, the results are well worth it.

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Stop SPAMMING your supporters with planned giving e-newsletters

iMarketSmart

” So I asked, “Did the people on the list opt-in to receive the e-newsletter?” So I asked again, “But did they opt-in to receive the e-newsletter?” ” “Well, they opted-in when they donated… I think,” he responded. Do I have prior explicit and verifiable permission (opt-in) from the recipient to send them this email/content? . It’s spam! Stop spamming your supporters. .

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Should You Use Pre-Checked or Unchecked Opt-In Forms?

Kivi's Nonprofit Communications Blog

Susan King Cope, the director of development at Carolina Tiger Rescue recently sent me this question: Right now, we provide tours and folks provide their contact info when they check in. We are currently using an “opt out” function. Required in Canada.

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Email deliverability is more than double opt-in

Fundraising Coach

In the last few weeks, Google and Yahoo have tweaked their algorithms - the systems they use to determine if your email is wanted or unwanted. In fact, Yahoo is reported to be deactivating thousands of email accounts that haven't been logged into. But some they'll turn into spam traps.

STOP SPAMMING YOUR SUPPORTERS!

iMarketSmart

But is spamming your donors really donor-centric? But I have found that (sadly) most nonprofits don’t have a written opt-in strategy and rarely ask their supporters for permission to send them emails. Did you add the necessary unsubscribe link in your last email blast?

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How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

Spam software. For their report , EveryAction studied 55 organizations and found that, on average, 18.21% of email was delivered to spam folders every month in 2016. for year-end fundraising in 2015. So why would you be marked as spam? Common Causes of Spam.

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What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Lessons from 2017 On Giving Tuesday in 2017, nonprofits sent an average of the 3.29

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Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

EveryAction just released their annual Email Deliverability Report which answers the question, “How much is spam costing your nonprofit?” According to the report, all of this spam leads to a loss of around $7,400.06 Here are some tips from the report: Common Causes of Spam.

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The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

EveryAction

That's where your email deliverability rate comes in. It’s affected by a lot of factors, with spam filters generally being the primary cause. in 2017, simply because spam prevented their supporters from receiving their messages.

6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email ! . Some of the key metrics found in their analysis of nonprofit emails: The average open rate is 20.39%.

3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

This post originally appeared in NTEN's July Connect newsletter. We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. Always opt-in and confirm.

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Avoiding Dealing with GDPR? Here Are Some Easy Reads to Get Started

Kivi's Nonprofit Communications Blog

nonprofits might think they don’t have to worry about spam and privacy legislation elsewhere, but that’s not true. you should really stay abreast of how the rules in other countries, like Canada and the European Union, are changing best practices everywhere. In general, we are talking about: how people opt-in to your email communication. Privacy, Ownership, and Consent: Diving Deeper in GDPR (Firefly Partners).

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Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Avoiding the 5 Most Common Mistakes in Responsive Email Design. That’s why I chose to attend Avoiding the 5 Most Common Mistakes in Responsive Email Design led by Blake Groves of Salsa Labs and Ira Horowitz of Cornershop Creative Thursday morning. Spam software.

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You've Set Up an Email Welcome Series, So Now What?

EveryAction

In the 2016 Nonprofit Email Deliverability Study , we found that spam complaints cost organizations 7.56% in fundraising revenue in 2015 alone. Let that sink in for a moment…. If it has been inactive for too long, it can become a spam trap.

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What Nonprofits Should Know About GDPR

J Campbell Social Marketing

So much has happened this week in terms of privacy rules and regulations! If your inbox is anything like mine, it has been inundated and overflowing with businesses and organizations sending updated privacy policies, in order to comply with GDPR, which goes into effect today.

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Two Smart Ways to Acquire New Major Donors

iMarketSmart

Stop the revolving door and plug holes in the leaky bucket. Move the middle - Your organization’s low dollar donors are probably getting pelted with your spam and direct mail… offers to go on Walks, Rides, etc. Get them to sign-up or opt-in.

Email Rules to Live By

A Small Change

By following the rules, you can make sure that your email blasts do not start to become SPAM and that you can build trust and accountability with your donors. The law governing mass emailing is often referred to as CAN-SPAM Act of 2003. Local ISP’s have a vested interest in enforcing this law as they can be liable if their clients break them. There must be a method for an individual to opt-out of future emails. Staying on the Email Up and Up CAN SPAM.

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Don?t survey your donors unless you have cultivation ready to go

iMarketSmart

These people were pouring their hearts out in those surveys. I replied, “And the ones that didn’t leave the organization in their wills yet? So that meant they were opted-in to a ‘club’ they didn’t ask to join. In return for their ultimate gift ($63,000 average), they were ‘spammed’ with stuff they didn’t necessarily want or they were ignored. Let’s start at the beginning.

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Quick Tips for Building a Clean Email List

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Here are a few tips for building and maintaining a clean email marketing list: Consider using a double opt-in email capture. As soon as the new subscriber confirms their opt-in, you can begin sending messages to that address. This will ensure you're not getting spam-bots or misspellings--as you would not get a follow-up from either type. As you know, having a lot of names isn't the key to a strong list--it's having a lot of qualified, accurate names.

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Building your nonprofit’s email list

Fundraising Coach

Back in 2000, I used email to raise $100,000 in six weeks. I wrote about it in “The $100,000 Guide to Email Solicitation.” ” (You can buy it in the Fundraising Coach Store but I give it away free to everyone who signs up for my free email newsletter.). People give you permission to send them email : The best form of this is double opt-in: they have to input their address into a form on your site. Get 100 donors in the next 12 weeks?

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Mobile Marketing Goes To The Dogs

Diva Marketing Blog

My pal Jon Lee Andersen is an attorney in Atlanta. In fact Jon has bragging rights as the only lawyer who has held the office of president of the AMA/Atlanta Chapter. In this issue Jon's dog analogy so reminded me of Twitter! New Dogs in Advertising - By Jon Lee Andersen The Faithful Companion I once owned a Golden Retriever who followed me everywhere. If I went from one room in the house to another, within minutes he was in there with me.

The Dismal Results of My Online Giving Experiment

Kivi's Nonprofit Communications Blog

Back on November 24, 2008, I cashed in a bunch of credit card miles through Capital One’s No Hassle Giving Site , converting them into cash gifts to charities. On the form, I opted-in to share my contact information with the charities and provided both email and mailing addresses.

New digital tracking study reveals UK consumer views on promotional email and social media use

Giving in a Digital World

Last Thursday I was out at the launch event for the DMA’s Digital Tracker Study, a research initiative (backed by online research company FastMAP and email marketing company SilverPop ) that aims to provide regular insights into some of the key questions online marketers are asking in relation to using email and social media use.

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Consent Dies in Your Inbox. But There’s Hope.

The Agitator

It’s a sad irony that our sector’s reaction to a law designed to reduce the amount of spam has been to radically increase the spamming. In our panic we’ve forgotten one of the fundamental truths of being human: Attention is a scarce resource – a person has only so much of it.

5 Steps to Finding the Ideal Email Service Provider

Fundraising 123

But here’s the challenge – despite the centrality of bulk email outreach in nonprofit communications strategies, most organizations don’t do the required due diligence to find the right email service provider (ESP) to send out their emails, or use the selected tool—when they do find it—for all its worth. Despite the fact that we had invested a lot of time and sweat in learning the tool and making it work for us, we felt that we couldn’t rely on it.

6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Even though nonprofits do a lot more testing than in years past, published research on what “works” to lift donation page conversion rates is still fairly hard to find. There are a large number of commercial marketers who test everything—in order to maximize conversion on their websites.

What to do when half your email list bounces

Nonprofit Marketing Blog

Here are a few tips for building and maintaining a clean email marketing list: 1) Consider using a double opt-in email capture. As soon as the new subscriber confirms their opt-in, you can begin sending messages to that address. This will ensure you’re not getting spam-bots or misspellings—as you would not get a follow-up from either type.

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6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Even though nonprofits do a lot more testing than in years past, published research on what “works” to lift donation page conversion rates is still fairly hard to find. There are a large number of commercial marketers who test everything—in order to maximize conversion on their websites.

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The future of online fundraising

Nonprofit Consultant Blog

Email is cheap to use, and scales cheaply, but can be costly to implement effectively (opt-in systems to avoid spamming, software or ASP's beyond the basic MS Outlook, and the staff to actually manage lists and write the messages). > * Is traditional fundraising still part of the fundraising mix? While online tools are fabulous for meeting new donors, and younger donors, there is nothing that can ever compare to the personal touch of the in-person ask.