Trending Sources

Should You Use Pre-Checked or Unchecked Opt-In Forms?

Kivi's Nonprofit Communications Blog

We are currently using an “opt out” function. Here in the US, our spam laws aren’t that detailed about how the forms are constructed.

Opt-in/Opt-out: Special to UK and EU Readers

The Agitator

At stake is nothing short of whether a charity will be able to communicate with its donors or prospects without first securing the donors’ permission.

Opt In vs Opt Out: The ‘Make or Break’ Decision In The UK And EU

The Agitator

Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? In the DMA Data Privacy Survey of 2015 , more than 80% of those surveyed indicated that easily understood terms and conditions of privacy policies and.

Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

Sometimes it’s hard to know whether you are doing the right thing or not, or where to stand in that big gray area. Thumbs Up or Down?

Life-Changing Nonprofit Marketing Jobs

Getting Attention

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other job posts. Hold on, please!

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Know anyone needing a pick-me-up?


If you aren’t receiving them, you can subscribe/opt-in here. Sample of a MajorGiftMotivator tile (sent every Tuesday). Fundraisin

Paving The Way For Empty Fundraising Mailboxes

The Agitator

The rule, announced on CN’s blog , goes into effect ten days from now on March 1 st for charities they review.

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Finally, Cause Marketers Are Hearing Each Other

Cause Related Marketing

If you opt in, Feeding America will get your email address! It was like a modestly-happy couple communicating everything but trust.



Take this quiz to determine whether or not your are treating your supporters in the way they deserve: Yes. Listen, I know the drill.

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RIDDLE: How do you measure the success (or failure) of your planned giving program?


” So, instead, I began to examine several factors in an attempt to normalize the data for a comparative analysis: List size. List size.

Putting Your Emails In Context

The Agitator

This research should remind you that your organization’s emails arrive in a blizzard of competing messaging. Why should they?

Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

The smartphone penetration rate is now at a staggering 63% in Canada (Ipsos, 2013). In practice, browser limits can pose problems.

3 reasons to run an OPT-OUT campaign


I said you should run an OPT-OUT campaign. Not an opt-in campaign. All of us have too many records in our list. It stinks!

A Terrific Example of an Online “Engagement Fundraising” Effort for Planned Giving


The concept was developed to help supporters engage with the organization in a way that inspires them to consider a gift in their will.

Data! Data! Data! Where to Start?

Kivi's Nonprofit Communications Blog

Or the new sign-ups/opt-ins for your e-news and printed communications? Somya tells you where to begin. Data! They lapsed!

E-News that Gets Attention & Generates Action—NYC Workshop, Feb. 16

Getting Attention

Please join me for Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect , Thursday, February 16, 9:30 AM – 12:30 PM in New York City. Master the mechanics—opt-in vs. double opt-in, list management, in-house vs. outsource. But you have to use it right! Subscribe today.

Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Avoiding the 5 Most Common Mistakes in Responsive Email Design. This is known as a “double opt-in.” Don’t know?

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Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

Opt-in and confirm. It has improved our open rates and lowered our opt-outs and spam complaints. Download Your Copy.

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Made-for-You Nonprofit Marketing Jobs

Getting Attention

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. Hold on! . Louis, MO).

7 Ways to Build Your Nonprofit Email List

Fundraising 123

Give them an article you’ve written or tips for better living and then get their email address in return for your sending that gem to them. Whenever you send a paper mailing, include a way for supporters to opt in to your email list. Email is still the primary starting point for people taking action online. Optimize search.

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What? Is Roger Wrong?!

The Agitator

Roger wrote last week about the new ‘opt in’ criterion being used by Charity Navigator to qualify nonprofits for its full blessing. His bottom line: “ Here at The Agitator we’d advise you to not waste any energy or concern on this latest from Charity Navigator for the simple reason they really don’t matter.

Create an Online Fundraising Plan: Match Up Your Online and Offline Marketing

Fundraising 123

Check out our tips for integrating your offline and online tactics to best reach your donors across all channels in your online plan: Offline Mailing Tips: Ask your donors their preference. Remember, your donors hang out in multiple channels, and you want to give them options. Don''t assume! Follow up with email. Marketing collateral.

7 More 2013 Nonprofit Marketing Trends That Impact YOU—Part 3

Getting Attention

Your use of social media is officially a must in 2013, no longer an option. 2013 Trends Part One and Part Two. 3) Mobile is mandatory.

GOING, GOING FAST: Grab a Seat-May 18 E-Newsletter Workshop in New York City

Getting Attention

In Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect , you’ll learn everything you need to get a high-impact e-newsletter going for your nonprofit, or to strengthen the one you have. Master the mechanics—opt-in vs. double opt-in, list management, in-house vs. outsource.

Is Your Nonprofit's Website Driving Donors Away?

Fundraising 123

I''ve got a few questions to run by you to figure out if your nonprofit''s website is doing all it can to bring in donations. This is a test.

Building your nonprofit’s email list

Fundraising Coach

Back in 2000, I used email to raise $100,000 in six weeks. I wrote about it in “The $100,000 Guide to Email Solicitation.” ” (You can buy it in the Fundraising Coach Store but I give it away free to everyone who signs up for my free email newsletter.). Double opt-in makes for a more committed email list.

What Do You Think Of IP Targeting?

The Agitator

However, there are serious privacy concerns … have consumers on these lists opted-in to the practice? With an email address and matching IP address in hand, other demographic info can be added. Here’s one for you online fundraisers. “For 99.8% ” Could represent a powerful targeting tool. And voila! Scary?

Google+ 1 Month Later: 3 Reasons I’m Impressed

Fundraising Coach

In just 1 month, Google+ is one of my top 10 referring sites. In the last 30 days, Google+ is the #17 driver of traffic to

Build a robust monthly giving program for long-term growth


Feature monthly giving button on the homepage (in addition to Donate Now button). Create month-long “campaigns” to recruit and upgrade.

Share Your Predictions and Get 2012 Trends Report

Kivi's Nonprofit Communications Blog

Just like last year , I’m asking: Which communications tools will be very / somewhat / least important to your nonprofit in 2012? What excites you about your work in 2012? What scares you about your work in 2012? All data shared in the report will be anonymous. Please take just a minute to complete the survey. Great!

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them


In that case, you’ll label your effort “multi-channel” or “integrated.” Let them lean in. A single shot!

What Facebook’s Changes Mean for Cause Marketing

Selfish Giving

This makes a “like” a less valuable piece of property because visitors won’t have to opt-in to participate.



Childhood hunger is a hidden epidemic in America that we can no longer ignore. The Within the first 24 hours, tweets generated nearly 1.1M

Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Enjoy!

You've Set Up an Email Welcome Series, So Now What?


In the 2016 Nonprofit Email Deliverability Study , we found that spam complaints cost organizations 7.56% in fundraising revenue in 2015 alone.

Adding QR Codes to Chili's Create-A-Pepper Effort Gives Campaign Added Dimensions

Cause Related Marketing

Chili’s, the restaurant chain, added a QR code to its Create-A-Pepper paper icon which engendered 291,000 scans in September 2011. Smart!

13 Tips to Double Your Digital Fundraising Donations

J Campbell Social Marketing

12) Stay in Touch. Add an opt-in button on the donation page that allows donors to receive email communications from you.

6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)


There are a large number of commercial marketers who test everything—in order to maximize conversion on their websites. Program designation.

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34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers

Diva Marketing Blog

In 2004, the American Marketing Association asked to develop a workshop on blogs. Include in email newsletters. Very nice people.

Email Trends For 2011

The Agitator

Here, from Loren McDonald of Silverpop, an ‘engagement marketing’ firm, is a good stab at email trends we might see in 2011. I’d especially draw attention to his last four points … each relevant for nonprofit communicators and fundraisers: Social and mobile become important sources of opt-ins for email programs.

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