Should You Use Pre-Checked or Unchecked Opt-In Forms?

Kivi's Nonprofit Communications Blog

Susan King Cope, the director of development at Carolina Tiger Rescue recently sent me this question: Right now, we provide tours and folks provide their contact info when they check in. We are currently using an “opt out” function. Required in Canada.

Opt-in/Opt-out: Special to UK and EU Readers

The Agitator

[ Attention Agitator readers elsewhere in the world: There’s plenty here that applies to you as well, but we’ll do a special opt-in/opt-out feature for you later focusing on opt-in/opt-out for newsletters, unsubscribes, etc.]

Opt In vs Opt Out: The ‘Make or Break’ Decision In The UK And EU

The Agitator

Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? In the DMA Data Privacy Survey of 2015 , more than 80% of those surveyed indicated that easily understood terms and conditions of privacy policies and. That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018.

Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

Sometimes it’s hard to know whether you are doing the right thing or not, or where to stand in that big gray area. There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. And that’s just single opt-in.

Life-Changing Nonprofit Marketing Jobs

Getting Attention

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other job posts. P.S. Get this jobs post delivered to your in-box every week!

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Grab-It Nonprofit Marketing Jobs

Getting Attention

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. P.S. Get this jobs post delivered to your in-box every week! Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. Hold on! . Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits.

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The 5 p’s of engagement fundraising


As they benefit from what you’re providing, ask them to consider opting-in to have a relationship. Being patient confirms to them that you just want to make them feel good and you’re in it for the long haul— just like they want to be. 1- Permission.

Know anyone needing a pick-me-up?


In January of 2013 the Chronicle of Philanthropy reported that “One in three executives is at best lukewarm about the person now holding the top development job.” If you aren’t receiving them, you can subscribe/opt-in here.

Paving The Way For Empty Fundraising Mailboxes

The Agitator

The watchdog Charity Navigator is changing its rating rules to penalize nonprofits who fail to provide an ‘opt-in’ process for the rental or exchange of their donors’ names.

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But I have found that (sadly) most nonprofits don’t have a written opt-in strategy and rarely ask their supporters for permission to send them emails. Take this quiz to determine whether or not your are treating your supporters in the way they deserve: Yes.

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Is donor qualification more important than donor identification?


Just because a donor matches a certain profile doesn’t mean they should be in your portfolio. Letters like those might generate some revenue from a portion of a portfolio but the other portion might privately balk feeling they shouldn’t have been on the list in the first place.

Putting Your Emails In Context

The Agitator

This research should remind you that your organization’s emails arrive in a blizzard of competing messaging. Just because he or she opted in?

3 reasons to run an OPT-OUT campaign


I said you should run an OPT-OUT campaign. Not an opt-in campaign. That’s why helping people change their preferences and/or helping them opt-out of receiving emails could be a really good thing. All of us have too many records in our list.

Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

Over the course of the last year, I have noticed a rapidly rising organizational interest amongst my clients in using “text messaging” for communications purposes; specifically for opt-in notifications. In practice, browser limits can pose problems.

RIDDLE: How do you measure the success (or failure) of your planned giving program?


I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” How did they get in there?

Finally, Cause Marketers Are Hearing Each Other

Cause Related Marketing

But pay special attention to the three things that opting-in could bring: "Yes, I would like to receive future emails about the Child Hunger Ends Here program." "Yes, If you opt in, Feeding America will get your email address!

A Terrific Example of an Online “Engagement Fundraising” Effort for Planned Giving


The concept was developed to help supporters engage with the organization in a way that inspires them to consider a gift in their will. You can create bubbles and let them go in the park (virtually of course) and you can ask your friends to create bubbles too.

How Nonprofit Communicators Can Measure Awareness

Kivi's Nonprofit Communications Blog

Awareness that you exist comes first (at least in theory — often times a compelling call to action or opportunity actually comes before organizational awareness). For organizations willing to invest big dollars in public surveying, you can get some answers.

Data! Data! Data! Where to Start?

Kivi's Nonprofit Communications Blog

If you have already implemented donor-centric newsletters and built a strong communications calendar, but are still looking for that extra edge in nonprofit communications to help you raise more dollars, then don’t look further, look inside – into your world of data.

How to Get People to Raise Money for Your Nonprofit on Facebook – Part 1

J Campbell Social Marketing

I will highlight three of these features in this post, and in my next post I will detail step-by-step the ways in which you can get your community excited about raising money for your nonprofit using Facebook.

Feedback Week: Channel and Volume Preferences

The Agitator

We covered the three reasons people want to stop getting communications in a channel a couple weeks ago , but for those who don’t commit these posts to memory (I had to look it up, and I write these things!), Asking permission also increases opt-in rates.

E-News that Gets Attention & Generates Action—NYC Workshop, Feb. 16

Getting Attention

Please join me for Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect , Thursday, February 16, 9:30 AM – 12:30 PM in New York City. Master the mechanics—opt-in vs. double opt-in, list management, in-house vs. outsource. P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in my twice-monthly Getting Attention e-update.

Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Avoiding the 5 Most Common Mistakes in Responsive Email Design. That’s why I chose to attend Avoiding the 5 Most Common Mistakes in Responsive Email Design led by Blake Groves of Salsa Labs and Ira Horowitz of Cornershop Creative Thursday morning.

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What? Is Roger Wrong?!

The Agitator

Roger wrote last week about the new ‘opt in’ criterion being used by Charity Navigator to qualify nonprofits for its full blessing. His bottom line: “ Here at The Agitator we’d advise you to not waste any energy or concern on this latest from Charity Navigator for the simple reason they really don’t matter. At least not when it comes to influencing donors’ behavior.”

7 Ways to Build Your Nonprofit Email List

Fundraising 123

Give them an article you’ve written or tips for better living and then get their email address in return for your sending that gem to them. Whenever you send a paper mailing, include a way for supporters to opt in to your email list. If people are forwarding your email, make it easy for them to opt in for your newsletter or updates on your mission. One of the most commonly-asked questions we get about online marketing is, "How do I build an email list?"

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Made-for-You Nonprofit Marketing Jobs

Getting Attention

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. P.S. Get this jobs post delivered to your in-box every week!

Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

Email addresses change all the time, and if you haven’t cleaned up your list in a while, you are lowering your open rates (and your sender reputation) by having those old email addresses. Opt-in and confirm. Download Your Copy.

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Create an Online Fundraising Plan: Match Up Your Online and Offline Marketing

Fundraising 123

Check out our tips for integrating your offline and online tactics to best reach your donors across all channels in your online plan: Offline Mailing Tips: Ask your donors their preference. Remember, your donors hang out in multiple channels, and you want to give them options. Either on your website, in mail, or through social media, you always want to be growing your email list. Create an email list sign-up sheet to capture in-person email opt-ins.

7 More 2013 Nonprofit Marketing Trends That Impact YOU—Part 3

Getting Attention

The first round of trends I shared with you came from big-name marketing experts, were strategic in nature, and all centered the single most important must-do for 2013. Your use of social media is officially a must in 2013, no longer an option. 2013 Trends Part One and Part Two.

GOING, GOING FAST: Grab a Seat-May 18 E-Newsletter Workshop in New York City

Getting Attention

In Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect , you’ll learn everything you need to get a high-impact e-newsletter going for your nonprofit, or to strengthen the one you have. Master the mechanics—opt-in vs. double opt-in, list management, in-house vs. outsource. I promise you it’ll be an incredibly worthwhile three hours when you do.

What to Listen for in Donor Onboarding

The Agitator

In the previous on boarding post I emphasized the imperative to listen as soon as possible. Now, that was in 2007, so donors are probably more accoustomed to customized emails. I’m embroiled in a technological fight to get this to work as advertised and have been for months.

Is Your Nonprofit's Website Driving Donors Away?

Fundraising 123

I''ve got a few questions to run by you to figure out if your nonprofit''s website is doing all it can to bring in donations. I''m happy to report that the three things I recommend will be fairly easy to implement and will make a difference in your donor efforts. This is a test.

What Do You Think Of IP Targeting?

The Agitator

Here’s the background and a pitch from one supplier of such data, Elect Strategies (as reported in ClickZ): “We can provide physical addresses and phone numbers for the entire country, email addresses for a significant segment of the US population (120 million), in addition to up-to-date IP addresses,” noted Elect Strategies in a recent email sales pitch promoting its data offerings to political advertisers. Here’s one for you online fundraisers.

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them


In that case, you’ll label your effort “multi-channel” or “integrated.” A better way (by leaps and bounds) is what I call Engagement Fundraising — the term I coined by in 2012. Ask them to opt-in and make it easy for them to opt-out.

What Do You Mean When You Say “Segmentation”?

The Agitator

In the ensuing discussion, it became clear we are talking about different types and levels of segmentation worth exploring. In (approximate) order from least to most sophisticated: Full file (or full channel) segmentation: This first type of segmentation is not actually segmentation; it’s when you communicate with all your donors or constituents. Often, a slight bit of segmentation – by channel – will enter in: we will mail all mail donors or email everyone who has opted in.

Build a robust monthly giving program for long-term growth


Monthly giving opt-in option on donation pages (especially renewal campaigns) and links from offline campaigns Monthly giving option on every donation page. Feature monthly giving button on the homepage (in addition to Donate Now button).

Share Your Predictions and Get 2012 Trends Report

Kivi's Nonprofit Communications Blog

Just like last year , I’m asking: Which communications tools will be very / somewhat / least important to your nonprofit in 2012? What excites you about your work in 2012? What scares you about your work in 2012? This year, in response to many requests for the data sliced by type of nonprofit, I’m also asking you to identify your organization’s mission area, budget size, and state/country. All data shared in the report will be anonymous.

You've Set Up an Email Welcome Series, So Now What?


In the 2016 Nonprofit Email Deliverability Study , we found that spam complaints cost organizations 7.56% in fundraising revenue in 2015 alone. Let that sink in for a moment…. If you’re not confirming your opt-ins, this is likely happening.

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What Facebook’s Changes Mean for Cause Marketing

Selfish Giving

This makes a “like” a less valuable piece of property because visitors won’t have to opt-in to participate. Facebook has a sophisticated tool called Edgerank that decides if your update is included in someone else’s newsfeed.



Childhood hunger is a hidden epidemic in America that we can no longer ignore. Recently, Donordigital worked with Share Our Strength to coordinate an action for their Hunger Knows No Party campaign to encourage the candidates to turn their attention to childhood hunger in the U.S.