Five Signs You Should Double Opt-In Your Emails

EveryAction

Confirmed-opt ins, also known as double-opt ins are an increasingly popular tool among email strategists. Although some strategists are hesitant to add an additional step to the subscription opt-in process, the results are well worth it.

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Should You Use Pre-Checked or Unchecked Opt-In Forms?

Kivi's Nonprofit Communications Blog

Susan King Cope, the director of development at Carolina Tiger Rescue recently sent me this question: Right now, we provide tours and folks provide their contact info when they check in. We are currently using an “opt out” function. Required in Canada.

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Email deliverability is more than double opt-in

Fundraising Coach

In the last few weeks, Google and Yahoo have tweaked their algorithms - the systems they use to determine if your email is wanted or unwanted. In fact, Yahoo is reported to be deactivating thousands of email accounts that haven't been logged into. Nonprofits love sending email.

Opt-in/Opt-out: Special to UK and EU Readers

The Agitator

[ Attention Agitator readers elsewhere in the world: There’s plenty here that applies to you as well, but we’ll do a special opt-in/opt-out feature for you later focusing on opt-in/opt-out for newsletters, unsubscribes, etc.]

Opt In vs Opt Out: The ‘Make or Break’ Decision In The UK And EU

The Agitator

Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? In the DMA Data Privacy Survey of 2015 , more than 80% of those surveyed indicated that easily understood terms and conditions of privacy policies and. That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018.

Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

Sometimes it’s hard to know whether you are doing the right thing or not, or where to stand in that big gray area. There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. And that’s just single opt-in.

Stop SPAMMING your supporters with planned giving e-newsletters

iMarketSmart

” So I asked, “Did the people on the list opt-in to receive the e-newsletter?” So I asked again, “But did they opt-in to receive the e-newsletter?” ” “Well, they opted-in when they donated… I think,” he responded. Do I have prior explicit and verifiable permission (opt-in) from the recipient to send them this email/content? . Wiz-bang tech?

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Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

We also found a big gap in the mastery of content marketing skills in this year’s research between effective and less effective nonprofits. Here are five content marketing strategy essentials to get you headed in the right direction. Much of the content nonprofits create is pushed in front of people, rather than being used to pull them in. This is where people opt-in, subscribe or follow you; in other words, they give you permission to send them content.

Mass marketing, relationships and trust.

iMarketSmart

They’ll feel that you abused the permission they granted you when they opted in to receive your communications (assuming they opted in at all). One-to-many marketing/fundraising relationships are the same as personal relationships. Trust is essential.

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STOP SPAMMING YOUR SUPPORTERS!

iMarketSmart

But I have found that (sadly) most nonprofits don’t have a written opt-in strategy and rarely ask their supporters for permission to send them emails. Take this quiz to determine whether or not your are treating your supporters in the way they deserve: Yes.

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What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Lessons from 2017 On Giving Tuesday in 2017, nonprofits sent an average of the 3.29

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Life-Changing Nonprofit Marketing Jobs

Getting Attention

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other job posts. P.S. Get this jobs post delivered to your in-box every week!

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Made-for-You Nonprofit Marketing Jobs

Getting Attention

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. P.S. Get this jobs post delivered to your in-box every week!

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Here are my IN’s & OUT’s for 2019… what do you think about them?

iMarketSmart

IN’s. Allowing major donors to qualify themselves (opt-in). The post Here are my IN’s & OUT’s for 2019… what do you think about them? Being disrespectful, interrupting & annoying supporters. Spray-n’-pray marketing.

Why hardly anyone reads your planned giving newsletter (and what you can do about it).

iMarketSmart

Did they opt-in? Most of the people to whom you send your newsletter probably did not opt-in to receive it. What decision-making stage are they in? Trust is the cornerstone in the foundation of all financial decisions. Confusing?

Avoiding Dealing with GDPR? Here Are Some Easy Reads to Get Started

Kivi's Nonprofit Communications Blog

you should really stay abreast of how the rules in other countries, like Canada and the European Union, are changing best practices everywhere. In general, we are talking about: how people opt-in to your email communication. Privacy, Ownership, and Consent: Diving Deeper in GDPR (Firefly Partners). nonprofits might think they don’t have to worry about spam and privacy legislation elsewhere, but that’s not true.

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The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

EveryAction

That's where your email deliverability rate comes in. In 2017, the average spam rate for nonprofit fundraising emails was 24.16%, meaning that only three quarters of sent emails even reached supporters' inboxes.

Here’s what’s missing from moves management.

iMarketSmart

When I first heard the phrase I figured it was all about managing the moves fundraisers make to get donors to move forward in the decision-making process, and I was right. Moves” are the actions an organization takes to bring in donors, establish relationships, and renew contributions.

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FREE WEBINAR – 25 Nonprofit Communications Examples That Will Inspire Your Own Work

Kivi's Nonprofit Communications Blog

List builders / opt-in strategies. If you are unsure what works these days or just need an opportunity to lift your eyes from your own work and look around at what’s going on in the nonprofit world, this is YOUR webinar. Looking for great examples of nonprofit communications to inspire your own work? Join us for: From the Swipe File: 25 Nonprofit Communications Examples That Will Inspire Your Own Work. FREE WEBINAR. Presented by Kivi Leroux Miller.

The Four Selfs

iMarketSmart

Just as you and I prefer to opt-in to receive emails from a marketer, donors prefer to opt-in to be in your caseload/portfolio. Those you ask to opt-in should first have the capacity to give, as well as some passion and interest in your organization’s mission. .

Fundraising Bravery

The Agitator

Sometimes Professor Adrian Sargeant can be a real pain in the ass. Regulatory efforts aimed at imposing an ‘opt in’ system requiring that nonprofits have the donor’s permission before contacting them. We should all be grateful.

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12 Communications Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

But what’s in the middle? So, I put some time in sorting through and narrowing down the 12 communications strategies that I most often see effective nonprofits using. Here they are: PERMISSION-BASED MARKETING is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and lists of social followers. Nearly all nonprofits use this strategy in some way by building opt-in mailing lists.

E-News that Gets Attention & Generates Action—NYC Workshop, Feb. 16

Getting Attention

Please join me for Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect , Thursday, February 16, 9:30 AM – 12:30 PM in New York City. Master the mechanics—opt-in vs. double opt-in, list management, in-house vs. outsource. P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in my twice-monthly Getting Attention e-update.

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Engagement Calling Metrics for Lead Outreach Associates Tasked With Arranging Meetings With Major Donor & Legacy Donor Prospects

iMarketSmart

Therefore, it’s in your best interest to be empathetic to them and where they reside along the consideration continuum. First recognize where each supporter resides in the consideration process along with how that matches up with your internal operations.

Grab-It Nonprofit Marketing Jobs

Getting Attention

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. P.S. Get this jobs post delivered to your in-box every week! Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. Hold on! . Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits.

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How Nonprofit Communicators Can Measure Awareness

Kivi's Nonprofit Communications Blog

Awareness that you exist comes first (at least in theory — often times a compelling call to action or opportunity actually comes before organizational awareness). For organizations willing to invest big dollars in public surveying, you can get some answers.

GOING, GOING FAST: Grab a Seat-May 18 E-Newsletter Workshop in New York City

Getting Attention

In Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect , you’ll learn everything you need to get a high-impact e-newsletter going for your nonprofit, or to strengthen the one you have. Master the mechanics—opt-in vs. double opt-in, list management, in-house vs. outsource. I promise you it’ll be an incredibly worthwhile three hours when you do.

You've Set Up an Email Welcome Series, So Now What?

EveryAction

In the 2016 Nonprofit Email Deliverability Study , we found that spam complaints cost organizations 7.56% in fundraising revenue in 2015 alone. Let that sink in for a moment…. If you’re not confirming your opt-ins, this is likely happening.

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6 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Make it easy for them to continue the dialogue with a survey, reply button, links to more information, opt-in forms, download offers, etc.

5 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Make it easy for them to continue the dialogue with a survey, reply button, links to more information, opt-in forms, download offers, etc.

3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

This post originally appeared in NTEN's July Connect newsletter. We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. Always opt-in and confirm.

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How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

For their report , EveryAction studied 55 organizations and found that, on average, 18.21% of email was delivered to spam folders every month in 2016. for year-end fundraising in 2015. Read more about spam rates for year-end fundraising and #GivingTuesday in the full study.

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Is There No End To Stupid?

The Agitator

It’s no secret that in the not-too-distant future, organizations in the UK and the European Union could lose access to between 50% and 85% of their donors if they don’t get some form of permission — from those donors — to send communications.

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Paving The Way For Empty Fundraising Mailboxes

The Agitator

The watchdog Charity Navigator is changing its rating rules to penalize nonprofits who fail to provide an ‘opt-in’ process for the rental or exchange of their donors’ names.

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Putting Your Emails In Context

The Agitator

This research should remind you that your organization’s emails arrive in a blizzard of competing messaging. Just because he or she opted in?

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Know anyone needing a pick-me-up?

iMarketSmart

In January of 2013 the Chronicle of Philanthropy reported that “One in three executives is at best lukewarm about the person now holding the top development job.” If you aren’t receiving them, you can subscribe/opt-in here.

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Share Your Predictions; Get My Trends Report

Kivi's Nonprofit Communications Blog

I’m putting together a Nonprofit Communications Trends Report that I’ll release in January, and I need your input and predictions. Here’s what I’m asking: Which communications tools will be very / somewhat / least important to your nonprofit in 2011?

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A Terrific Example of an Online “Engagement Fundraising” Effort for Planned Giving

iMarketSmart

The concept was developed to help supporters engage with the organization in a way that inspires them to consider a gift in their will. You can create bubbles and let them go in the park (virtually of course) and you can ask your friends to create bubbles too.

Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Avoiding the 5 Most Common Mistakes in Responsive Email Design. That’s why I chose to attend Avoiding the 5 Most Common Mistakes in Responsive Email Design led by Blake Groves of Salsa Labs and Ira Horowitz of Cornershop Creative Thursday morning.

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How you can email your supporters every single day

iMarketSmart

It took months to plot it oh-so-carefully in an Excel file after a series of scraps with colleagues to determine who gets to send their messages, and when. Feel-good chemicals will flow in their brains. Sadly, most nonprofits fail to provide value in their emails. .

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Finally, Cause Marketers Are Hearing Each Other

Cause Related Marketing

But pay special attention to the three things that opting-in could bring: "Yes, I would like to receive future emails about the Child Hunger Ends Here program." "Yes, If you opt in, Feeding America will get your email address!

The 5 p’s of engagement fundraising

iMarketSmart

As they benefit from what you’re providing, ask them to consider opting-in to have a relationship. Being patient confirms to them that you just want to make them feel good and you’re in it for the long haul— just like they want to be. 1- Permission.

Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

Over the course of the last year, I have noticed a rapidly rising organizational interest amongst my clients in using “text messaging” for communications purposes; specifically for opt-in notifications. In practice, browser limits can pose problems.

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