Five Signs You Should Double Opt-In Your Emails

EveryAction

Confirmed-opt ins, also known as double-opt ins are an increasingly popular tool among email strategists. Although some strategists are hesitant to add an additional step to the subscription opt-in process, the results are well worth it.

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Should You Use Pre-Checked or Unchecked Opt-In Forms?

Kivi's Nonprofit Communications Blog

Susan King Cope, the director of development at Carolina Tiger Rescue recently sent me this question: Right now, we provide tours and folks provide their contact info when they check in. We are currently using an “opt out” function. Required in Canada.

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Opt-in/Opt-out: Special to UK and EU Readers

The Agitator

[ Attention Agitator readers elsewhere in the world: There’s plenty here that applies to you as well, but we’ll do a special opt-in/opt-out feature for you later focusing on opt-in/opt-out for newsletters, unsubscribes, etc.]

Opt In vs Opt Out: The ‘Make or Break’ Decision In The UK And EU

The Agitator

Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? In the DMA Data Privacy Survey of 2015 , more than 80% of those surveyed indicated that easily understood terms and conditions of privacy policies and. That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018.

Stop SPAMMING your supporters with planned giving e-newsletters

iMarketSmart

” So I asked, “Did the people on the list opt-in to receive the e-newsletter?” So I asked again, “But did they opt-in to receive the e-newsletter?” ” “Well, they opted-in when they donated… I think,” he responded. Do I have prior explicit and verifiable permission (opt-in) from the recipient to send them this email/content? . Wiz-bang tech?

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Avoiding Dealing with GDPR? Here Are Some Easy Reads to Get Started

Kivi's Nonprofit Communications Blog

you should really stay abreast of how the rules in other countries, like Canada and the European Union, are changing best practices everywhere. In general, we are talking about: how people opt-in to your email communication. Privacy, Ownership, and Consent: Diving Deeper in GDPR (Firefly Partners). nonprofits might think they don’t have to worry about spam and privacy legislation elsewhere, but that’s not true.

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The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

EveryAction

That's where your email deliverability rate comes in. In 2017, the average spam rate for nonprofit fundraising emails was 24.16%, meaning that only three quarters of sent emails even reached supporters' inboxes.

FREE WEBINAR – 25 Nonprofit Communications Examples That Will Inspire Your Own Work

Kivi's Nonprofit Communications Blog

List builders / opt-in strategies. If you are unsure what works these days or just need an opportunity to lift your eyes from your own work and look around at what’s going on in the nonprofit world, this is YOUR webinar. Looking for great examples of nonprofit communications to inspire your own work? Join us for: From the Swipe File: 25 Nonprofit Communications Examples That Will Inspire Your Own Work. FREE WEBINAR. Presented by Kivi Leroux Miller.

5 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Make it easy for them to continue the dialogue with a survey, reply button, links to more information, opt-in forms, download offers, etc.

Is There No End To Stupid?

The Agitator

It’s no secret that in the not-too-distant future, organizations in the UK and the European Union could lose access to between 50% and 85% of their donors if they don’t get some form of permission — from those donors — to send communications.

How you can email your supporters every single day

iMarketSmart

It took months to plot it oh-so-carefully in an Excel file after a series of scraps with colleagues to determine who gets to send their messages, and when. Feel-good chemicals will flow in their brains. Sadly, most nonprofits fail to provide value in their emails. .

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Life-Changing Nonprofit Marketing Jobs

Getting Attention

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other job posts. P.S. Get this jobs post delivered to your in-box every week!

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Fundraising Bravery

The Agitator

Sometimes Professor Adrian Sargeant can be a real pain in the ass. Regulatory efforts aimed at imposing an ‘opt in’ system requiring that nonprofits have the donor’s permission before contacting them. We should all be grateful.

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How Nonprofit Communicators Can Measure Awareness

Kivi's Nonprofit Communications Blog

Awareness that you exist comes first (at least in theory — often times a compelling call to action or opportunity actually comes before organizational awareness). For organizations willing to invest big dollars in public surveying, you can get some answers.

Made-for-You Nonprofit Marketing Jobs

Getting Attention

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. P.S. Get this jobs post delivered to your in-box every week!

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You've Set Up an Email Welcome Series, So Now What?

EveryAction

In the 2016 Nonprofit Email Deliverability Study , we found that spam complaints cost organizations 7.56% in fundraising revenue in 2015 alone. Let that sink in for a moment…. If you’re not confirming your opt-ins, this is likely happening.

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How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

For their report , EveryAction studied 55 organizations and found that, on average, 18.21% of email was delivered to spam folders every month in 2016. for year-end fundraising in 2015. Read more about spam rates for year-end fundraising and #GivingTuesday in the full study.

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6 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Make it easy for them to continue the dialogue with a survey, reply button, links to more information, opt-in forms, download offers, etc.

The 5 p’s of engagement fundraising

iMarketSmart

As they benefit from what you’re providing, ask them to consider opting-in to have a relationship. Being patient confirms to them that you just want to make them feel good and you’re in it for the long haul— just like they want to be. 1- Permission.

Don’t survey your donors unless you have cultivation ready to go

iMarketSmart

These people were pouring their hearts out in those surveys. I replied, “And the ones that didn’t leave the organization in their wills yet? So that meant they were opted-in to a ‘club’ they didn’t ask to join. In return for their ultimate gift ($63,000 average), they were ‘spammed’ with stuff they didn’t necessarily want or they were ignored. Let’s start at the beginning.

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3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

This post originally appeared in NTEN's July Connect newsletter. We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. Always opt-in and confirm.

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A Terrific Example of an Online “Engagement Fundraising” Effort for Planned Giving

iMarketSmart

The concept was developed to help supporters engage with the organization in a way that inspires them to consider a gift in their will. You can create bubbles and let them go in the park (virtually of course) and you can ask your friends to create bubbles too.

Know anyone needing a pick-me-up?

iMarketSmart

In January of 2013 the Chronicle of Philanthropy reported that “One in three executives is at best lukewarm about the person now holding the top development job.” If you aren’t receiving them, you can subscribe/opt-in here.

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GOING, GOING FAST: Grab a Seat-May 18 E-Newsletter Workshop in New York City

Getting Attention

In Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect , you’ll learn everything you need to get a high-impact e-newsletter going for your nonprofit, or to strengthen the one you have. Master the mechanics—opt-in vs. double opt-in, list management, in-house vs. outsource. I promise you it’ll be an incredibly worthwhile three hours when you do.

Paving The Way For Empty Fundraising Mailboxes

The Agitator

The watchdog Charity Navigator is changing its rating rules to penalize nonprofits who fail to provide an ‘opt-in’ process for the rental or exchange of their donors’ names.

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E-News that Gets Attention & Generates Action—NYC Workshop, Feb. 16

Getting Attention

Please join me for Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect , Thursday, February 16, 9:30 AM – 12:30 PM in New York City. Master the mechanics—opt-in vs. double opt-in, list management, in-house vs. outsource. P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in my twice-monthly Getting Attention e-update.

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Putting Your Emails In Context

The Agitator

This research should remind you that your organization’s emails arrive in a blizzard of competing messaging. Just because he or she opted in?

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Grab-It Nonprofit Marketing Jobs

Getting Attention

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. P.S. Get this jobs post delivered to your in-box every week! Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. Hold on! . Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits.

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Why Response Rates Don’t Matter.

iMarketSmart

” Lead generation marketing isn’t about generating percentages— it’s about creating opportunities that are likely to result in revenue (as soon as possible). Clearly, you recognize that the purpose of lead generation marketing is not to just garner a response rate, it’s to support the revenue development process in a way that is tremendously cost-efficient. As we say in our office, “You are one of us.”

Why Response Rates Don’t Matter.

iMarketSmart

” Lead generation marketing isn’t about generating percentages— it’s about creating opportunities that are likely to result in revenue (as soon as possible). Clearly, you recognize that the purpose of lead generation marketing is not to just garner a response rate, it’s to support the revenue development process in a way that is tremendously cost-efficient. As we say in our office, “You are one of us.”

Sneak Peek: The Science Behind Engaging Your Supporters

EveryAction

In fact, we loved it so much that we're hosting an entire webinar on it! What got you interested in this topic? In my free time, I'm a fellow and lecturer at Georgetown, focusing on how to best activate audiences to support causes/nonprofits. I initially got interested in this almost by accident. They see your organization is helping them make the changes they’re seeking in the world.

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What Nonprofits Should Know About GDPR

J Campbell Social Marketing

So much has happened this week in terms of privacy rules and regulations! If your inbox is anything like mine, it has been inundated and overflowing with businesses and organizations sending updated privacy policies, in order to comply with GDPR, which goes into effect today.

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3 reasons to run an OPT-OUT campaign

iMarketSmart

I said you should run an OPT-OUT campaign. Not an opt-in campaign. That’s why helping people change their preferences and/or helping them opt-out of receiving emails could be a really good thing. All of us have too many records in our list.

What to Listen for in Donor Onboarding

The Agitator

In the previous on boarding post I emphasized the imperative to listen as soon as possible. Now, that was in 2007, so donors are probably more accoustomed to customized emails. I’m embroiled in a technological fight to get this to work as advertised and have been for months.

Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

Email addresses change all the time, and if you haven’t cleaned up your list in a while, you are lowering your open rates (and your sender reputation) by having those old email addresses. Opt-in and confirm. Download Your Copy.

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Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

Over the course of the last year, I have noticed a rapidly rising organizational interest amongst my clients in using “text messaging” for communications purposes; specifically for opt-in notifications. In practice, browser limits can pose problems.

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Feedback Week: Channel and Volume Preferences

The Agitator

We covered the three reasons people want to stop getting communications in a channel a couple weeks ago , but for those who don’t commit these posts to memory (I had to look it up, and I write these things!), Asking permission also increases opt-in rates.

TEST RESULTS: You Raise More Money When You Listen to Donors’ Preferences

The Agitator

You could end up in your finance department explaining yourself for the rest of your natural life (and some of your unnatural life, rattling the chains you forged in life as a warning for the marketers who would follow). Not surprising that this comes in last place.

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How to Get People to Raise Money for Your Nonprofit on Facebook – Part 1

J Campbell Social Marketing

I will highlight three of these features in this post, and in my next post I will detail step-by-step the ways in which you can get your community excited about raising money for your nonprofit using Facebook.

13 Tips to Double Your Digital Fundraising Donations

J Campbell Social Marketing

12) Stay in Touch. Add an opt-in button on the donation page that allows donors to receive email communications from you. Instead of accepting the gift and continuing to look for new donors, retain the donors you already have as you keep in touch with them.