Should You Use Pre-Checked or Unchecked Opt-In Forms?

Kivi's Nonprofit Communications Blog

Susan King Cope, the director of development at Carolina Tiger Rescue recently sent me this question: Right now, we provide tours and folks provide their contact info when they check in. We are currently using an “opt out” function. Required in Canada.

Opt-in/Opt-out: Special to UK and EU Readers

The Agitator

[ Attention Agitator readers elsewhere in the world: There’s plenty here that applies to you as well, but we’ll do a special opt-in/opt-out feature for you later focusing on opt-in/opt-out for newsletters, unsubscribes, etc.]

Trending Sources

Opt In vs Opt Out: The ‘Make or Break’ Decision In The UK And EU

The Agitator

Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? In the DMA Data Privacy Survey of 2015 , more than 80% of those surveyed indicated that easily understood terms and conditions of privacy policies and. That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018.

Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

Sometimes it’s hard to know whether you are doing the right thing or not, or where to stand in that big gray area. There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. And that’s just single opt-in.

Life-Changing Nonprofit Marketing Jobs

Getting Attention

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other job posts. P.S. Get this jobs post delivered to your in-box every week!

The 5 p’s of engagement fundraising

iMarketSmart

As they benefit from what you’re providing, ask them to consider opting-in to have a relationship. Being patient confirms to them that you just want to make them feel good and you’re in it for the long haul— just like they want to be. 1- Permission.

5 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Make it easy for them to continue the dialogue with a survey, reply button, links to more information, opt-in forms, download offers, etc.

Paving The Way For Empty Fundraising Mailboxes

The Agitator

The watchdog Charity Navigator is changing its rating rules to penalize nonprofits who fail to provide an ‘opt-in’ process for the rental or exchange of their donors’ names.

Finally, Cause Marketers Are Hearing Each Other

Cause Related Marketing

But pay special attention to the three things that opting-in could bring: "Yes, I would like to receive future emails about the Child Hunger Ends Here program." "Yes, If you opt in, Feeding America will get your email address!

Know anyone needing a pick-me-up?

iMarketSmart

In January of 2013 the Chronicle of Philanthropy reported that “One in three executives is at best lukewarm about the person now holding the top development job.” If you aren’t receiving them, you can subscribe/opt-in here.

Putting Your Emails In Context

The Agitator

This research should remind you that your organization’s emails arrive in a blizzard of competing messaging. Just because he or she opted in?

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STOP SPAMMING YOUR SUPPORTERS!

iMarketSmart

But I have found that (sadly) most nonprofits don’t have a written opt-in strategy and rarely ask their supporters for permission to send them emails. Take this quiz to determine whether or not your are treating your supporters in the way they deserve: Yes.

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Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

Over the course of the last year, I have noticed a rapidly rising organizational interest amongst my clients in using “text messaging” for communications purposes; specifically for opt-in notifications. In practice, browser limits can pose problems.

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How to Get People to Raise Money for Your Nonprofit on Facebook – Part 1

J Campbell Social Marketing

I will highlight three of these features in this post, and in my next post I will detail step-by-step the ways in which you can get your community excited about raising money for your nonprofit using Facebook.

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” How did they get in there?

3 reasons to run an OPT-OUT campaign

iMarketSmart

I said you should run an OPT-OUT campaign. Not an opt-in campaign. That’s why helping people change their preferences and/or helping them opt-out of receiving emails could be a really good thing. All of us have too many records in our list.

Data! Data! Data! Where to Start?

Kivi's Nonprofit Communications Blog

If you have already implemented donor-centric newsletters and built a strong communications calendar, but are still looking for that extra edge in nonprofit communications to help you raise more dollars, then don’t look further, look inside – into your world of data.

A Terrific Example of an Online “Engagement Fundraising” Effort for Planned Giving

iMarketSmart

The concept was developed to help supporters engage with the organization in a way that inspires them to consider a gift in their will. You can create bubbles and let them go in the park (virtually of course) and you can ask your friends to create bubbles too.

E-News that Gets Attention & Generates Action—NYC Workshop, Feb. 16

Getting Attention

Please join me for Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect , Thursday, February 16, 9:30 AM – 12:30 PM in New York City. Master the mechanics—opt-in vs. double opt-in, list management, in-house vs. outsource. P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in my twice-monthly Getting Attention e-update.

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Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Avoiding the 5 Most Common Mistakes in Responsive Email Design. That’s why I chose to attend Avoiding the 5 Most Common Mistakes in Responsive Email Design led by Blake Groves of Salsa Labs and Ira Horowitz of Cornershop Creative Thursday morning.

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7 Ways to Build Your Nonprofit Email List

Fundraising 123

Give them an article you’ve written or tips for better living and then get their email address in return for your sending that gem to them. Whenever you send a paper mailing, include a way for supporters to opt in to your email list. If people are forwarding your email, make it easy for them to opt in for your newsletter or updates on your mission. One of the most commonly-asked questions we get about online marketing is, "How do I build an email list?"

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Made-for-You Nonprofit Marketing Jobs

Getting Attention

Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. P.S. Get this jobs post delivered to your in-box every week!

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What? Is Roger Wrong?!

The Agitator

Roger wrote last week about the new ‘opt in’ criterion being used by Charity Navigator to qualify nonprofits for its full blessing. His bottom line: “ Here at The Agitator we’d advise you to not waste any energy or concern on this latest from Charity Navigator for the simple reason they really don’t matter. At least not when it comes to influencing donors’ behavior.”

Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

Email addresses change all the time, and if you haven’t cleaned up your list in a while, you are lowering your open rates (and your sender reputation) by having those old email addresses. Opt-in and confirm. Download Your Copy.

Create an Online Fundraising Plan: Match Up Your Online and Offline Marketing

Fundraising 123

Check out our tips for integrating your offline and online tactics to best reach your donors across all channels in your online plan: Offline Mailing Tips: Ask your donors their preference. Remember, your donors hang out in multiple channels, and you want to give them options. Either on your website, in mail, or through social media, you always want to be growing your email list. Create an email list sign-up sheet to capture in-person email opt-ins.

7 More 2013 Nonprofit Marketing Trends That Impact YOU—Part 3

Getting Attention

The first round of trends I shared with you came from big-name marketing experts, were strategic in nature, and all centered the single most important must-do for 2013. Your use of social media is officially a must in 2013, no longer an option. 2013 Trends Part One and Part Two.

GOING, GOING FAST: Grab a Seat-May 18 E-Newsletter Workshop in New York City

Getting Attention

In Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect , you’ll learn everything you need to get a high-impact e-newsletter going for your nonprofit, or to strengthen the one you have. Master the mechanics—opt-in vs. double opt-in, list management, in-house vs. outsource. I promise you it’ll be an incredibly worthwhile three hours when you do.

Is Your Nonprofit's Website Driving Donors Away?

Fundraising 123

I''ve got a few questions to run by you to figure out if your nonprofit''s website is doing all it can to bring in donations. I''m happy to report that the three things I recommend will be fairly easy to implement and will make a difference in your donor efforts. This is a test.

What Do You Think Of IP Targeting?

The Agitator

Here’s the background and a pitch from one supplier of such data, Elect Strategies (as reported in ClickZ): “We can provide physical addresses and phone numbers for the entire country, email addresses for a significant segment of the US population (120 million), in addition to up-to-date IP addresses,” noted Elect Strategies in a recent email sales pitch promoting its data offerings to political advertisers. Here’s one for you online fundraisers.

Build a robust monthly giving program for long-term growth

DonorDigital

Monthly giving opt-in option on donation pages (especially renewal campaigns) and links from offline campaigns Monthly giving option on every donation page. Feature monthly giving button on the homepage (in addition to Donate Now button).

Share Your Predictions and Get 2012 Trends Report

Kivi's Nonprofit Communications Blog

Just like last year , I’m asking: Which communications tools will be very / somewhat / least important to your nonprofit in 2012? What excites you about your work in 2012? What scares you about your work in 2012? This year, in response to many requests for the data sliced by type of nonprofit, I’m also asking you to identify your organization’s mission area, budget size, and state/country. All data shared in the report will be anonymous.

What Facebook’s Changes Mean for Cause Marketing

Selfish Giving

This makes a “like” a less valuable piece of property because visitors won’t have to opt-in to participate. Facebook has a sophisticated tool called Edgerank that decides if your update is included in someone else’s newsfeed.

#hungerknowsnoparty

DonorDigital

Childhood hunger is a hidden epidemic in America that we can no longer ignore. Recently, Donordigital worked with Share Our Strength to coordinate an action for their Hunger Knows No Party campaign to encourage the candidates to turn their attention to childhood hunger in the U.S.

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

iMarketSmart

In that case, you’ll label your effort “multi-channel” or “integrated.” A better way (by leaps and bounds) is what I call Engagement Fundraising — the term I coined by in 2012. Ask them to opt-in and make it easy for them to opt-out.

Building your nonprofit’s email list

Fundraising Coach

Back in 2000, I used email to raise $100,000 in six weeks. I wrote about it in “The $100,000 Guide to Email Solicitation.” ” (You can buy it in the Fundraising Coach Store but I give it away free to everyone who signs up for my free email newsletter.). People give you permission to send them email : The best form of this is double opt-in: they have to input their address into a form on your site. Get 100 donors in the next 12 weeks?

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Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Influencer marketing's roots began in the blogosphere programs of what we called blogger relations. In her usual style, Danica includes so much more.

Google+ 1 Month Later: 3 Reasons I’m Impressed

Fundraising Coach

In just 1 month, Google+ is one of my top 10 referring sites. In the last 30 days, Google+ is the #17 driver of traffic to FundraisingCoach.com. In one month, more people are following me than in years of Twitter & Facebook. I joined Google+ exactly one month ago.

You've Set Up an Email Welcome Series, So Now What?

EveryAction

In the 2016 Nonprofit Email Deliverability Study , we found that spam complaints cost organizations 7.56% in fundraising revenue in 2015 alone. Let that sink in for a moment…. If you’re not confirming your opt-ins, this is likely happening.

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13 Tips to Double Your Digital Fundraising Donations

J Campbell Social Marketing

12) Stay in Touch. Add an opt-in button on the donation page that allows donors to receive email communications from you. Instead of accepting the gift and continuing to look for new donors, retain the donors you already have as you keep in touch with them.

Adding QR Codes to Chili's Create-A-Pepper Effort Gives Campaign Added Dimensions

Cause Related Marketing

Chili’s, the restaurant chain, added a QR code to its Create-A-Pepper paper icon which engendered 291,000 scans in September 2011. As of this writing, the Create-A-Pepper campaign generated $3,013,735 in donations to St. Jude Children’s Research Hospital so far in 2011.

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