Five Signs You Should Double Opt-In Your Emails
SEPTEMBER 12, 2018
Confirmed-opt ins, also known as double-opt ins are an increasingly popular tool among email strategists. Although some strategists are hesitant to add an additional step to the subscription opt-in process, the results are well worth it. So when is a double opt-in useful for your email list? It's exciting — convincing people to join a new email list is a feat in and of itself!