6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email ! . Some of the key metrics found in their analysis of nonprofit emails: The average open rate is 20.39%.

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Lessons from 2017 On Giving Tuesday in 2017, nonprofits sent an average of the 3.29

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The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

EveryAction

That's where your email deliverability rate comes in. Email deliverability is a metric for the rate of success you have at getting your messages into people’s inboxes. in 2017, simply because spam prevented their supporters from receiving their messages.

Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Avoiding the 5 Most Common Mistakes in Responsive Email Design. Well, that could be a problem with more than half of recipients opening email on a mobile device. You want people to open and read your emails, but how can you avoid spam filters?

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How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

For their report , EveryAction studied 55 organizations and found that, on average, 18.21% of email was delivered to spam folders every month in 2016. for year-end fundraising in 2015. GivingTuesday 2016 also saw spam rates climb 9.27% over 2015’s rates.

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Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

Several metrics are used to determine your score including how many times your emails are marked as spam, if your emails are deleted immediately without being read, or if they are never opened. Opt-in and confirm. Track who doesn’t open your email.

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3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

This post originally appeared in NTEN's July Connect newsletter. We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. Always opt-in and confirm.

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