Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 With so many new strategies for getting noticed online floating around the internet, it can be difficult for organizations like yours to pick the right strategy and get the kind of attention you need to acquire new donors.

How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

Download the Nonprofit Social Media Audit template. Anybody have a Social Media Audit template? This question keeps coming up in my orbits, and I haven’t seen many specific recipes or templates for social media audits (or more comprehensive digital audits).”.

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7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 One of my most frequently asked questions is this: “Can social media really bring in new donors for our nonprofit?”. Need some inspiration and specific examples of how to grow your donor base using social media? .

5 Core Competencies of Effective Nonprofit Social Media Managers

J Campbell Social Marketing

Data shows that over 50% of nonprofits are active on at least two social media channels. We don’t know the answer to this question, because many nonprofits aren’t using social media strategically, nor are they measuring what they are doing there. . A recent HubSpot survey found that while almost half (48%) of nonprofits believe that social media is very valuable, a vast majority (67%) have no social media strategy, policies, or goals documented.

How to Identify and Attract the Right Audience on Social Media for Your Nonprofit

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 This is often the hardest part of social media management and planning for nonprofits – identifying a target audience. . Who are you talking to on social media? social media measurement tool?.

How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . People that are skeptical of social media may be concerned that opening up this can of worms at your nonprofit will create conflicts of interest, policy breaches, and more messy legal situations. These guidelines would include examples of what is ok to share online, and what is not ideal. Internal Social Media Policies.

How to Use Social Media to Raise Money Online

J Campbell Social Marketing

How to Use Social Media to Raise Money Online from Julia Campbell. Description of the webinar: Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Topics discussed include: Current trends in the social media landscape that nonprofits need to understand.

How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? The hard truth is that getting results on social media is similar to creating a plan to increase your fitness, health, and wellness. The odds are that you will not appear enough to enrage or to annoy your social media followers.

5 Habits of Successful Nonprofit Social Media Managers in 2020

J Campbell Social Marketing

In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world. . Three billion people , around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms. . There is a lot on the plate of the modern nonprofit social media manager. . The same goes for social media. .

How Nonprofits Should Adapt Their Social Media Strategy in 2020

J Campbell Social Marketing

Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. In this free online training, you will learn: The key changes in the current s ocial media landscape that affect nonprofits; The three seismic shifts affecting donor behavior and preferences; How to make sense of the recent changes to Facebook’s business model – and what to do about them; Tools and apps for social media management and content creation.

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Nonprofits use social media platforms every single day to connect with constituents , raise awareness for causes, and collect donations. With engaged followers on one or more of the major social networks, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indication of social media success. Explore paid social.

#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success

J Campbell Social Marketing

In this webinar slide deck, we give you a a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time. GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success from Julia Campbell. The post #GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success appeared first on marketing for the modern nonprofit.

10 Reasons to Attend the Nonprofit Social Media Summit

J Campbell Social Marketing

If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident. . Let’s get on social media!” I am building the Nonprofit Social Media Summit for people like you. . Passionate and interested in doing better on social media, but whipsawed at all the options available, not knowing what will work and what to focus you. How to Use Facebook Ads to Promote Your Social Media Campaign!

How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . I think it’s fantastic when nonprofits want to measure social media success and document their results. This brings me to my big problem with the majority of social media measurement tools and spreadsheets. But, they are not the most important statistics to follow in your quest for social media success.

A 90-Day Plan to Revamp Your Social Media Strategy

Kivi's Nonprofit Communications Blog

Is it finally time to get a grip on your social media strategy? Her latest book is called “ How To Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days ” and it includes all the advice you need to create both a Social Media Blueprint and a Social Media Calendar. How can you build a social media ambassador program? Nonprofit Social Media

Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works. You may be saying, “Oh, sure, Julia, you have to stick up for social media. Social media – when done STRATEGICALLY and CORRECTLY – is the perfect way to do all three of those things.

3 Essential “Do This, Not That” Social Media Strategies for Nonprofits at Year-End (And Beyond)

J Campbell Social Marketing

Join me for a brand spanking new free online training designed for busy nonprofits! In this free online training you will learn: Why including social media in your overall nonprofit marketing plan is essential to success at year-end, in 2020 and beyond.

Social Media for Social Good Academy 2020 – DOORS ARE OPEN!

J Campbell Social Marketing

The essential, step-by-step blueprint for taming the social media chaos, building a community of fans that rave about you, and getting your work day back on track. Course promise: You will walk away with a calendar and a playbook for proactively managing your nonprofit social media accounts, instead of letting them manage you. . The ability to focus your day and to prioritize social media tasks. Turn storytelling and social media engagement into action.

Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from last year. Recommendations and referrals from trusted networks are eminently more powerful than the most exquisitely-designed and well-funded social media advertising campaign. The Monash College Social Media Ambassador Program.

How to Create a Workable Social Media Plan for Your Nonprofit (That Won’t Make You Lose Your Mind)

J Campbell Social Marketing

Social Media for Social Good Academy is OPEN FOR ENROLLMENT! We can all agree that social media is a necessary and required cornerstone of a modern nonprofit marketing strategy. . Yes, social media is free.

Social Media and Newsletter Ideas for June 2020*

Kivi's Nonprofit Communications Blog

You can use them for social media, blog posts, newsletter articles, and more. This year, you might also think about canceled trips, refunds, and online tours. You can create a blog post around a quote or simply post one to social media. Nonprofit Writing blogging email newsletter social mediaThese writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter.

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4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

J Campbell Social Marketing

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. This one answer should guide all of your social media storytelling efforts and provide the backbone of your strategy. 2) Consider What We Know About Social Media. We know that trust in social media channels is declining.

How to Use Social Media to Maximize Your #GivingTuesday Campaigns

J Campbell Social Marketing

Wondering how to use social media to best stand out? Giving Tuesday success depends on a great promotions plan – and that includes social media. In this webinar, I provided insider tips and tactics to bring the power of social to your campaign. Review the slides to get: • Strategies for harnessing social channels and networks. Tips for launching easy social campaigns. Giving Tuesday is just around the corner!

8 Irresistible Benefits of Nonprofit Social Media Storytelling

J Campbell Social Marketing

There are a myriad of benefits that can be gained through a strategic online foray into nonprofit social media storytelling – benefits that will resonate throughout the entire organization, from donors to clients to staff. Most importantly, the sheer amount of information, online and off, competing for your donors’ attention should make nonprofit professionals to dig deep into the vital question – Why should anyone care ? Increased media attention. Online !

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. The trap nonprofits too often fall into is that they feel entitled to attention, and even donations, from their supporters and online community members. Using the power and potential of social media in your online fundraising campaign is essential. What to Include In your Nonprofit Social Media Toolkit.

Social Media and Newsletter Ideas for October 2020

Kivi's Nonprofit Communications Blog

Need some ideas for social media updates, blog posts, newsletter articles, or other content for October? Especially now, so much of our lives is online. Today’s post will help. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*.

Make Social Media Matter More: Part 1

Getting Attention

The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Pew tells us that more older adults are on social media than ever before, especially Facebook, while younger adults 18-29 are visual platforms like Instagram. Social Media Pressure.

3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)

J Campbell Social Marketing

Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. You post promotions on social media, fairly consistently, but no one engages. You feel like social media is a total waste of time – you’ve got emails to answer, phone calls to make, meetings to attend! Let’s take a look at two of the main reasons why you may not be getting the social media success that you crave: . #1

Social Media and Newsletter Ideas for August 2020

Kivi's Nonprofit Communications Blog

Need writing ideas for social media, blog posts, newsletter articles, and more? Perfect for Instagram and other social media channels, this is a chance to post your best pictures. August is back to school time for lots of folks whether that be online or in-person.

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How to Get the Respect You Deserve As a Nonprofit Social Media Manager

J Campbell Social Marketing

Some people think that social media marketers get to play around on Facebook and Instagram all day and call it a job. How can nonprofit social media managers showcase the work that we do and get the respect that we deserve? Maybe you’ve got a great social media plan, but not a lot of internal support. The Nonprofit Social Media Nerds tackled this topic on getting buy-in and respect for your work as a social media manager.

How to Convince Your Boss to Invest in Social Media Storytelling

J Campbell Social Marketing

You may have to convince your boss or your Board to shell out the money for Social Media for Social Good Academy. When you think “online course” do you think about a bunch of pre-recorded, on demand videos, and a long list of PDFs to download and print?

10 New Year’s Resolutions for Nonprofit Social Media Managers

J Campbell Social Marketing

This was certainly an interesting year to be a nonprofit social media manager. Here are just a handful of headlines bashing social media from the past few weeks alone: Instagram Was Bigger Russian Election Tool Than Facebook, Senate Report Says. There’s even more evidence that social media increases depression and loneliness . (In Yet, despite all of the overwhelming and eviscerating press coverage, people are not leaving social media in droves. .

How to Win (Online) Friends and Influence People (on Social Media)

EveryAction

(Much like a rocket launch, getting off the ground online requires preparation.). twitter engagement campaigns social media

How to Do Social Media Spring Cleaning at Your Nonprofit

J Campbell Social Marketing

Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts! So much has changed in the digital landscape in just the past few months, all of which makes tightening up and improving your nonprofit social media profiles even more important. Here are my tips on doing a spring cleaning for your nonprofit social media accounts, focusing on.

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Learn social media and digital marketing from nonprofit experts

J Campbell Social Marketing

I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e ! Topic: 11 Steps to a Successful Nonprofit Social Media Strategy. Description: Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies.

10 Ways to Improve Donor Retention with Social Media [Webinar Replay]

J Campbell Social Marketing

Using social media and some free online tools, you can create your very own #DonorGratitude campaign, on a shoestring budget! How to thank and acknowledge donors using social media. The post 10 Ways to Improve Donor Retention with Social Media [Webinar Replay] appeared first on marketing for the modern nonprofit. Fundraising Nonprofits Online Fundraising Social Media donor retention thanking donors

3 Quick Tips on Creating Social Media Video that Stands Out

J Campbell Social Marketing

Social media video continues its dominance over all other social media content, solidifying its role as a critical and crucial element in any nonprofit digital marketing plan. . One-third of online activity is spent watching video. Social video generates 12 times more shares than text and images combined. We cannot possibly create, edit, promote social media video. . Marketing Nonprofits Social Media Video mobile video video marketing

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The 3 Keys to Social Media Success

J Campbell Social Marketing

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? There is no silver bullet , no magic key that will unlock thousands of new, passionate followers or online donors. Not to mention that “social media success” looks different for every organization. These are fancy ways of saying to not put all your eggs in one online basket. Don’t have an email newsletter but no way for people to donate online.

10 Top Takeaways from the Nonprofit Social Media Summit

J Campbell Social Marketing

The very first Nonprofit Social Media Summit was held on August 29th at Babson College, near Boston, MA – and what a day it was!! The Summit was chock full of actionable sessions and high energy, filled with practical information that left nonprofits feel confident and excited to head back to their organizations and slay social media. The post 10 Top Takeaways from the Nonprofit Social Media Summit appeared first on marketing for the modern nonprofit.

How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. After watching a video, 64% of people are more likely to make a purchase online. Understand why people share on social media. To get more shares, nonprofits need to understand the psychology behind social media and online sharing.

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How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. Anxiety about staying up-to-date with all the different technology platforms, posting to social media every week, updating the website, writing the email newsletter… that’s enough to keep a busy nonprofit practitioner up at night. I remain thoroughly convinced that nonprofit online marketing does not have to be an uphill battle, or a cause of overwhelm and stress.

How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

J Campbell Social Marketing

If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone. Carrying out an online fundraising campaign that needs social media to spread requires more than just your nonprofit’s Facebook Page or Twitter account. Social Media Ambassadors have the potential to elevate your results, if you know where to find them, how to recruit them, and how to coordinate and energize them. .

Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

The official objective of PANDU is “to ensure acceptable and efficient use of Government of Canada electronic networks and devices to support enhanced communication and collaboration thereby improving productivity, and program and service delivery to individuals and businesses” Key points: This is the policy that clearly informs departments that they must enable access for authorized users to external social media platforms (i.e