Satisfaction vs. Effectiveness

The Agitator

At DonorVoice, we are constantly monitoring the satisfaction of donors. Was it easy to donate online? That satisfaction may not matter to people when they assess your organization. Either way, satisfaction doesn’t equal effectiveness.

Cause Marketing Customer Satisfaction Surveys

Cause Related Marketing

At the bottom of the receipt was an 800-number keyed to a customer satisfaction survey. The satisfaction survey at a regional seafood restaurant gives me a code that garners a free dessert when I complete their survey. Framed that way customer satisfaction surveys qualify as natural fit for cause marketing. Most of these surveys can also be completed online, too. Facebook Customer Satisfaction Surveys paper icons Taco Bell Home Depot

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Cause Marketing Customer Satisfaction Surveys

Cause Related Marketing

But instead of this rather standard issue campaign, what if instead Pizza Hut offered a donation to your charity of choice… say $0.25… plus the opportunity to donate a much larger amount when you respond to customer satisfaction survey?

Be Friend-ly with the 53% of Seniors Now Online

Getting Attention

adults 65 and older are now online. Here’s the key finding: Once they’re online, seniors return frequently with 70% using the internet on a daily basis. Although email remains the “killer app” for seniors, Facebook and other social networking sites are growing in popularity, and are used by one in three online seniors. What’s particularly fascinating is that online seniors are using tools like Facebook to bridge the social gaps they face in increasingly isolated lives.

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Who Does Purchase Research Online?

The Agitator

In our Heart of the Donor post earlier this month, we reported on a Russ Reid donor study indicating that online research was the #1 precursor to an individual making a contribution to a new organization. 52% have bought something online.

Education Sector Flunks Online Fundraising

The Agitator

The Council for Advancement and Support of Education (CASE) recently did a study of online fundraising at more than 550 colleges, universities and independent schools. There appears to be very little understanding in the sector of online fundraising, and very little measurement of the scant online fundraising that is occurring. These organizations have been able to leverage online giving to contribute to the annual fund and a growing number of online major gifts.

What Questions Do You Include in Donor Surveys?

Kivi's Nonprofit Communications Blog

I prefer questions that get at why the donor supports you and their satisfaction with your work and communications with them. Fundraising Ideas for Nonprofit Writers Market Research Nonprofit Communications Nonprofit Marketing Strategy Online Tools Your Advice I’m getting a lot of questions about questions — the ones you should ask donors or other supporters of your work in surveys. First, yes, surveying your donors a couple of times a year is a great idea.

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Lesson From Greenpeace: Closing The Deal

The Agitator

On July 25 I noticed, viewed and reviewed on The Agitator an online video produced by Greenpeace, titled Lego: Everything is NOT Awesome. I was hugely impressed and indicated my expectation that Greenpeace would probably do more than merely bask in the satisfaction that I was one of (then) 5 million viewers of their powerful video. Because the Greenpeace online system had tracked the location of my. Online fundraising and marketing premium

The Ultimate Question

Cause Related Marketing

Using Customer Satisfaction to Find DonorsI sat in on a very interesting presentation last week at the Wasatch Online Marketers Association (WOMA) by Ryan Davies of Progrexion, a multi-disciplinary marketing and marketing research firm with offices in San Francisco and Utah.One of Progrexion’s house specialties is customer satisfaction surveys, one of the more dreary (if necessary) parts of.

BEYOND CUTE: Why Nonprofits Should Try Emoji In Their Digital Marketing

Kivi's Nonprofit Communications Blog

SATISFACTION : Participants who chatted online with an expert who used emojis rated the expert as both friendlier and more competent. Emoji! These little symbols are exploding in number and placement in our digital lives.

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#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Non Profit Marketing 360

Even before the public IPO Facebook was one of the lowest ranked companies in terms of customer satisfaction. With proper development and care, the platform provides the best basis to build a meaningful online community of engaged followers. Facebook can be the nexus of a still more powerful network. So your nonprofit or charity has its requisite Facebook page up. You’re posting updates and tweeting about upcoming events. All fine-and-good (and important).

#SOCIALNETWORKS: StumbleUpon An Early & Still Independent Social Network Web Searcher

Non Profit Marketing 360

So you have the added satisfaction of using an independent site that, in no small way, set the foundation for the mega-platforms of social networking that would rise upon it. Creating social networks before anyone knew what they were. In 2001, long before ‘social network’ was a concept bandied about by anyone trying to explain what brings together more than a half-dozen people, four young Canadians wanted to start a company and then build a product from it.

Don’t Just Turn Down The Volume

The Agitator

And especially not for donor satisfaction. But, it’s not a satisfaction tactic; it’s an anti-dissatisfaction tactic. In Richard Oliver’s Satisfaction (not to be confused with the more popular, but less salient to this discussion, version by the Rolling Stones), he talks about three types of need categories: “1. Bivalent satisfiers – the upward and downward translatable attributes that can cause both satisfaction and dissatisfaction.

The Customer Survey as Cause Marketing Fundraiser

Cause Related Marketing

At the bottom of the receipt was an 800-number keyed to a customer satisfaction survey. to the cause in question whenever someone completes their customer satisfaction survey?’ Framed that way customer satisfaction surveys are a natural fit for cause marketing. Most of these surveys can also be completed online, too. Online customer satisfaction surveys represent another chance to do some cause marketing and, perhaps, some marketing for the cause.

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#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Non Profit Marketing 360

Even before the public IPO Facebook was one of the lowest ranked companies in terms of customer satisfaction. With proper development and care, the platform provides the best basis to build a meaningful online community of engaged followers. Facebook can be the nexus of a still more powerful network. So your nonprofit or charity has its requisite Facebook page up. You’re posting updates and tweeting about upcoming events. All fine-and-good (and important).

#HOWTO: Create A Tumblr Account And Why It Might Replace Your Blog

Non Profit Marketing 360

and $49), and/or you can delve into the layout code of any design you have access to so you can adjust it to your organization’s satisfaction. Nonprofit communication Facebook Foursquare Marketing and Advertising Online Communities Social Media StumbleUpon Technology Tumblr Twitter web 2.0 If you follow the tech developments and platform inventions of social media, you can get a headache.

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Segmenting “Cost To Acquire” Using Identity

The Agitator

With online, we measure click-through rates, opens, and impressions often without knowing whether the right people are clicking, opening, and impressed upon. When you know things like the donor’s commitment, satisfaction, and identity, you can also make strong predictions about who will retain and how much they will be worth. A couple months ago, I argued that cost to acquire (CTA) was one of only two metrics that matter in a deep, comprehensive way.

What to Listen for in Donor Onboarding

The Agitator

Satisfaction with their experience : when you reach out to donors based on only transactional information, you are assuming they are happy with their experience. By the way, check your online form for this; it’s more common than you’d think.) An online example of this type of opt-in is up at Make-a-Wish America ; when you sign up for email updates, you can also opt in to mobile and mail alerts.

#HOWTO: Get Your Nonprofit’s Tumblr Blog Up, Published, & Read

Non Profit Marketing 360

As we introduced last week, Tumblr offers the opportunity to have a fabulous and well-connected online presence without needing to learn the tricky coding behind a traditional blog or website. Click on the ‘Create Post’ button on the lower left when it all gets set to your satisfaction, and away it goes into the Cyber Sea! Signing up for Tumblr takes seconds and is free, so there’s no economic reason your nonprofit might resist learning the platform.

How Do You Manage Your To-Do Lists? #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

In addition to Keep, I also have three whiteboards of various sizes in my office alone, several calendars both online and off, and regular ol’ notepads and post-its. The grids allow me to organize visually, and checking/crossing off is a visceral satisfaction. When we first started the #NPCOMMLIFE series , we heard from several of you needing help with your to-do lists.

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#MixedLinks for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Beth Kanter is hosting, and the theme is online personal productivity. February 25: Right-Things, Right-Now Marketing: Your One-Page Path to Job Satisfaction and Unequaled Results. Hope you had a great week! Let’s dive right into some Mixed Links… The week started off with a bit of a brouhaha (love that word!) between fundraisers and marketers. Luckily, cooler heads prevailed and now everyone is happy – for the most part.

Day in the Life of a Nonprofit Communicator – Kirsten McIlvenna

Kivi's Nonprofit Communications Blog

Get distracted multiple times by incoming emails and online articles. Feel great satisfaction in doing so. Kirsten McIlvenna. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We want more stories! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. .

When Have You Acquired a Donor?

The Agitator

Asking face-to-face donors about their commitment to the organization and satisfaction with the experience while the solicitor was still there helped Amnesty Belgium increase their six-month retention from 60% to 80%. There are a few key things to ask about and listen for: donor identity, commitment, satisfaction, and preferences. Donor acquisition Donor Identity Feedback Integrated fundraising and marketing Onboarding Online fundraising and marketing Uncategorized premium

Onboarding: The Fierce Urgency of Listening

The Agitator

The full story is available in detail here but some important points: Commitment and satisfaction were the most predictive variables in their modeling. Learning the level of commitment and satisfaction allowed them to prioritize outreach to donors who love the organization, but didn’t like their interaction. Online provides opportunities to ask both on the confirmation page and the email confirmation.

The Key to Successful Buy Term Paper

SocialButterfly

Online Stock Trading. Satisfaction which demands a college papers. They ought to take care when selecting where you can purchase custom term papers. Using a group of dedicated and seasoned professionals, term paper writing services aim at providing all the term paper help they need so as to make certain that they rank very well.

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How Donor Opinion Can Steer You Right

The Agitator

That said, there are many things we must ask donors that are both easy to answer accurately and vital for us to know: How easy was the online donation process? level of satisfaction with the organization) and all your input variables (e.g.,

Boomers Not Keen On Social Media?

The Agitator

2) The psychology of social media is wrong for Boomers — older adults get increasingly more selective about relationships and seek emotional satisfaction from established relationships. P.S. If you haven’t already, you really should get your hands on the DonorTrends white paper Roger and I prepared focusing on social media — Online Giving 3.0 … New Approaches for Early Adopters.

Are Your New Donors Hiding in Plain Sight?

The Agitator

Speaking of… you probably want to make sure they do remember you fondly by asking commitment and satisfaction. And the spirit of Mufasa, The Neverending Story, the Schwartz, the final Horcrux, the Elements of Harmony, the ruby slippers… Behavioral Science Donor acquisition Innovation Integrated fundraising and marketing Online fundraising and marketing Research Social media Uncategorized premium

Fundraising’s Silver Bullet

The Agitator

Nick and his colleagues over at DonorVoice employ a series of inbound and outbound feedback programs designed to quantitatively measure donor commitment and service-level satisfaction across channels and touchpoints. He’ll share the top two donor comments to top organizations…what donors don’t like about your (and almost everyone’s) online giving processes…and the most universally common donor comments and concerns.

Essay Writer Com – an in Depth Anaylsis on What Works and What Doesn’t

SocialButterfly

Reputable Online TutorsDedicated and specialist on-line tutors furnish the essential direction to college students who certainly are a new comer for the study papers planet. You want to obtain a very good online producing service which will aid you with the most useful universities in view of the examination or according to your requirements. It’s pretty hard to write somebody’s idea in words.

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One Simple Tactic You Can Use to Be More Effective at Everything

iMarketSmart

For instance, I use surveys to gather ideas for blog content (the anecdote from above), as well as to gauge the level of employee satisfaction we have here at MarketSmart. An online survey, similar to my Fundraising Report Card blog subscriber form, can be executed without me even being aware. Fortunately there are ways to configure surveys online, and you can simply share a link instead. I wish I didn’t have such a “clickbait” title.

Thank you for the first 5 years!

Get Fully Funded

Fundraising Buffet: 101 Practical Tips to Increase Donations and Deepen Donor Satisfaction. Secrets to Raising Money Online. Five years ago this week, I hung out my shingle and started my coaching/consulting business. It’s been an amazing five years and I’m very grateful for all the wonderful people I’ve had the fortune to work with. I’ve helped Executive Directors build their Boards and build better relationships with their Board Chairs.

My favorite fundraising tips

Get Fully Funded

No matter if you’re contacting your donor in person, on the phone, through the mail or online, they should immediately understand what you’re asking for and how they can respond. These tips come from my book “Fundraising Buffet: 101 Practical Ideas to Increase Donations & Deepen Donor Satisfaction.&# I love tips! They’re short, quick, and to-the-point. Here are some of my favorite fundraising tips. Let donors choose when they hear from you.

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The Fight Against Custom Writing Service

SocialButterfly

If you were to think about utilizing an online writing service, it really is crucial to be conscious of the business’s reputation. Customer satisfaction may be your best award to us. Look for reviews of their company internet in the event the scholar doesn’t know whoever has availed of these services, then they could take out an online research concerning the critiques of distinct homework providers suppliers. The Unexpected Truth About Custom Writing Service.

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Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

As a philosophy, it is based on thinking about your offering in terms of customer needs and their satisfaction. Social Media Engagement: 2-way engagement on social media platforms with online communities to generate exposure, opportunity and achievement of set goals using a strategic process.

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Listen to what’s being said about your organization and team online, and engage with the speakers human-to-human. In fact, that’s the only way you’ll build the all-organization relationships, sense of adventure, and satisfaction necessary to drive a speeded-up marketing, delivery, and revision cycle on both program/service and marketing/fundraising fronts. Flickr: Robyn Anderson. The opportunity you have in front of you today is SO big, that it’ can seem overwhelming. ….

Get Your Millennial Audience Off My Lawn

The Agitator

Oxford Economics found the same thing here ; only a fifth of Millennials said making a difference is important to their job satisfaction. Demographics Fundraising analytics / data Integrated fundraising and marketing Mobile marketing and fundraising Nonprofit management Online fundraising and marketing Research Social media Uncategorized premiumI’ve been reading The Agitator for years (part of why it’s been such a pleasure to write for this august blog).

Build Your Message Team: Part Two—Groundwork

Getting Attention

Gain : Greater employee and board satisfaction. Post these docs in your organization’s online workspace for ongoing reference. Start here with Part One. Training your staff and leadership is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked. It’s the ultimate low-hanging fruit for nonprofits like yours. The following groundwork sets the stage for sure success: 1. Ensure your message platform is clear and relevant.

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Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

You’ll need to be prepared to promote online donations during and after the event so that attendees have the opportunity to express their satisfaction. Kerri Moore. Holding a fundraising event soon? Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. And add your tips in the comment section below ~Kristina. Guest Post by Kerri Moore of Booster. Marketing your fundraising event is a necessity to attract attendees.

Reclaim Back to School: Stay Energized, Relevant and Top of Your Game

Getting Attention

It’s the ONLY way to ensure our marketing and fundraising content is relevant, and a vital way to ensure our own satisfaction. I’m focusing right now on developing several new training modules, and a new small-group online learning program. Our daughter, Charlotte, started fourth grade today, and the pumped-up energy at line up this morning got me thinking.

#Interview: Syam Buradagunta, Blogger & Co-Founder of Blue Sky Collaborative

Non Profit Marketing 360

Syam Buradagunta is president and co-founder of Blue Sky Collaborative , a company that offers online pledge event software (Sweet) to nonprofits for walkathons, bike-a-thons and similar peer-to-peer fundraising events. SYAM: Nonprofits have an aversion to adoption of new technology by default, because of budget constraints, and all the decision-making power of boards that may or not be familiar with new fundraising techniques like online fundraising.

Forget The Message. Just Send Money!

The Agitator

on research involving messaging, the strengths and weaknesses of the case for support, and in understanding the all important factors that make up donor satisfaction and loyalty. Here’s a pitch (one we pass along tongue in cheek) for the Secrets of Writing for the Fundraising Market program … for only $399 they guarantee your satisfaction (if not your success)! “The most poorly written mail I get is from people who want my money.&#.

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This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Listen to what’s being said about your organization and team online, and engage with the speakers human-to-human. In fact, that’s the only way you’ll build the all-organization relationships, sense of adventure, and satisfaction necessary to drive a speeded-up marketing, delivery, and revision cycle on both program/service and marketing/fundraising fronts. Flickr: Robyn Anderson. The opportunity you have in front of you today is SO big, that it’ can seem overwhelming. ….

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