Marketing Your Online Auction: 3 Tips to Boost Interest

J Campbell Social Marketing

In order for your virtual fundraiser to be a success, your online auction needs to be marketed before, during, and even after, to build donor & brand loyalty. . With this in mind, how can your nonprofit effectively market your online auction? . In the world online, making?

Making Online Meetings Better #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

I shared Beth Kanter’s post on making online meetings less exhaustive in this past Friday’s Mixed Links edition, but thought it was worth going into a little more. In that post, Beth shares the online session she did with Lightful in the UK and here are her top tips on handling online meetings.

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Online Community-Building for Nonprofit Members

Ann Green

How important is online community-building for your nonprofit members? Read our guide to learn how online engagements can strengthen your membership base. When you put the effort into building your online community, your nonprofit can: Offer unique opportunities and attract new members.

Online will-making tools: My pros and cons.


I wrote it because digital will-writing tools are popping up to help your supporters facilitate their planning conveniently online. MarketSmart does not necessarily compete with online will-writing platforms. Your supporters might be tempted to use one of the following online will-writing tools: ? There are essentially three ways nonprofits can employ online will-writing tools to potentially expand their legacy gift programs. Brace yourself. .

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Online Campaigns

A Small Change

When approaching multiple donors in different ways with your online campaigns diversify your approach to fundraising beyond soliciting donors to converting donors to fundraisers. Maybe you could ask an online businesses to donate a portion of their online sales? Asking for a specific donation amounts and encourages shorter timeframes for an online campaign. Tags: Technology and Online Fundraising

5 Reasons Your Online Fundraising Campaign Isn’t Raising Money

J Campbell Social Marketing

Once you have planned and launched your online fundraising campaign, what happens now? Here are five common reasons that an online fundraising campaign may not be raising money like it should. If you don’t have the ability to raise money online, you can easily set up a campaign at for free. The post 5 Reasons Your Online Fundraising Campaign Isn’t Raising Money appeared first on marketing for the modern nonprofit.

How to Handle Negative Online Comments

Kivi's Nonprofit Communications Blog

The Chronicle’s editors loved the piece and posted it online. After all, online comments are part of the cost of doing business in today’s media world. So how should you react if you’re the subject to name calling or trolling online? While negative comments can hurt and can sometimes be damaging, they are also part what you sign up for when you publish written or video content online. Flickr Creative Commons photo by Serra Boten.

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What’s Missing from Your Online Newsroom?

Kivi's Nonprofit Communications Blog

A vibrant online newsroom can make you a treasured media source. Our next BUDGET-FRIENDLY, BRAND-NEW webinar will show you what goes into putting together an effective online newsroom that gets you media attention. What’s Missing from Your Online Newsroom (Hint, It’s Not a Press Release) 60-Minute Webinar with Antionette Kerr and L. The post What’s Missing from Your Online Newsroom? Webinars and Online Courses

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How to Use Social Media to Raise Money Online

J Campbell Social Marketing

How to Use Social Media to Raise Money Online from Julia Campbell. The post How to Use Social Media to Raise Money Online appeared first on marketing for the modern nonprofit. Fundraising Nonprofits Online Fundraising Social Media community building Facebook fundraising instagram fundraising social media fundraising youtube fundraisingMy webinar with Nonprofit Tech for Good went so well I wanted to share the slides with you!

How to Address Negative Online Comments About Your Nonprofit

J Campbell Social Marketing

Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another. . This topic comes up in the Nonprofit Social Media Storytelling group , and it’s certainly a question that I receive frequently: How do we deal with negative online comments made on social media about our nonprofit? The short answer to dealing with negativity online? .

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Want To Be An Online Fundraising Master?

J Campbell Social Marketing

Online fundraising should be a major part of your strategy this year. Last year, online fundraising campaign #GivingTuesday raised 90% more in 2013 than in 2012 – about $19.2 in 2013, while online giving grew 13.5%. M+R and the Nonprofit Technology Network (NTEN) studied 53 nonprofits and found that nonprofit website traffic increased 16% in 2013 and that there was a 14% increased in online revenue just from email. The post Want To Be An Online Fundraising Master?

Online Fundraising Success When Surrounded by Skeptics

Kivi's Nonprofit Communications Blog

When we were helping Jen Newmeyer brainstorm the title for her new book, as soon as one of us said, “ The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics, ” we knew we had it. It’s the perfect description for this book about how to fundraise online even when no one else in the office really gets it — at least not at first!

5 Clever Online Engagement Ideas for Nonprofits

Kivi's Nonprofit Communications Blog

Looking for ways to engage supporters online? Invite an artist to illustrate your supporter’s thoughts submitted online. A Super Effective Online Fundraising Tool: The “Wins” Blog Post. Creative Ideas Ideas for Nonprofit Writers Nonprofit Communications Online MarketingGet inspired by these real nonprofit digital engagements! Ask An Artist To Illustrate. Take that hashtag contest to the next level.

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3 Online Donor Retention Tips That Everyone Should Know

J Campbell Social Marketing

We’ve compiled 3 online donor retention tips that your nonprofit can use to maintain your all-important engagement levels. Future donations: Your online donation form should be customizable to include a recurring donation button. Start by considering the online giving processes you can make available to your donors. Launch this research with Qgiv’s list of top online donation tools , then consider what offerings might be missing from your organization’s toolbox.

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6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities. I frequently see quotes like this one, from a recent article: “I have yet to see pure online fundraising really take off,” says (nonprofit fundraising/marketing officer). “It

Oh, Online Communciations Officer

Getting Attention

6) Corporate Communications Manager and Online Communications Manager. 14) Online Communications Officer. 15) Senior Director of Online Communications. Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES. 1) Communications and Community Advocacy Associate. Sage (New York, NY). 2) Communications and Fundraising Intern.

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Want to Fire Your Online Engagement System?

Getting Attention

In fact, most nonprofit organizations have a degree of dissatisfaction with their online engagement tools – primarily because there is no perfect platform. Fundraising, advocacy, email marketing, events, eCommerce, and CRM are all standard components of most nonprofits’ online engagement software. So we put all our experiential goodness into our free Nonprofit Guide to Online Engagement Tools covering six systems: Charity Engine. Luminate Online.

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Seven Great Online Marketing Campaigns Every Nonprofit Can Run

Kivi's Nonprofit Communications Blog

Join us this Thursday for a brand new webinar – Seven Great Online Marketing Campaigns Every Nonprofit Can Run – and learn how to publish these types of online marketing campaigns: Email list building campaigns Search engine optimization campaigns Campaigns to build trust and loyalty Donor-centered content marketing campaigns Content marketing for thought leadership Service-oriented content marketing campaigns Eye-opening content marketing campaigns that bring awareness.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. The trap nonprofits too often fall into is that they feel entitled to attention, and even donations, from their supporters and online community members. Using the power and potential of social media in your online fundraising campaign is essential. Storytelling works best when soliciting funds, online or offline.

Can’t Stop for an Hour? Enroll in These Shorter Online Courses Instead

Kivi's Nonprofit Communications Blog

We know there are A LOT of webinars being offered right now including ours. Even before COVID happened we already knew how busy you were so we have always had training available 24/7.

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Week of Freebies, Day 4: Documenting Communications Decisions [Online Course]

Kivi's Nonprofit Communications Blog

The post Week of Freebies, Day 4: Documenting Communications Decisions [Online Course] appeared first on Kivi's Nonprofit Communications Blog. Nonprofit Communications Nonprofit Content Marketing Nonprofit Editorial Calendars Nonprofit Marketing Plans and Strategies Webinars and Online CoursesHappy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. Today’s freebie is a little more advanced, but one a lot of you will need.

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Industry Overviews: Online Grocery Sales & Cough & Cold Medicine Manufacturing OTC

Selfish Giving

Online Grocery Sales Operators in this industry sell grocery items through online channels. The industry comprises companies that are based online and those that have both a physical presence and also sell food products on the internet.

Online Fundraising Best Practices

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300 billion was raised in 2008 (Giving USA); *$15 billion was raised online in 2008 – a 44% increase over 2007) (Blackbaud); * $21 million has been raised by Causes since its launch three years ago; * 30% of online giving happens in December. 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis); * The average online gift was $144.72, according to BlackBaud though M&R’s benchmark study noted that the average one time online gift was $81.

How to Communicate with Your Donors, Members, and Online Community Right Now – #NPCOVID19

J Campbell Social Marketing

The post How to Communicate with Your Donors, Members, and Online Community Right Now – #NPCOVID19 appeared first on marketing for the modern nonprofit. I’ve been thinking about you. I want you to be safe. You ARE social distancing, right? Just checking. Many of you have reached out asking me what to do RIGHT NOW. What to post on social media? Should we even post? Should we talk about COVID-19? Or post happy things? How much email to send? Should we fundraise?

Make A Good First Impression Online

Get Fully Funded

And if your website doesn’t make a good first impression, you’ll lose the donor and the gift faster than you can say ‘goodbye online donation.’. Remember that people are very impatient online – don’t make them work hard to find the information they want on your site. 6. Do you offer people the ability to give online safely (through encryption technology)? Donors want the ability to communicate with you online.

10 Ways to Build Loyalty Among Your Online Community Members

J Campbell Social Marketing

Sure there are shady online services where you can purchase thousands of Facebook fans and Twitter followers. You can hold exciting (but irrelevant) online contests to lure complete strangers who have no connection to your cause into clicking “Like” on your Facebook Page. Here are 10 ways to build loyalty among your online community members through celebration and acknowledgement! Nonprofits need to change the conversation we are having online, dramatically.

[TOMORROW] Your Very Practical Beginner’s Guide to Online Fundraising

Kivi's Nonprofit Communications Blog

Are you tapping into the potential of online fundraising? Online revenue grew 19% in 2015 according to the M+R Benchmarks Report. If you are ignoring online revenue you could be missing out on a major fundraising tactic. Join us tomorrow for a BRAND NEW webinar: The Very Practical Beginner’s Guide to Online Fundraising. Presented by online fundraising expert, Kerri Karvetski. Do you want to learn how to raise funds for your nonprofit online?

4 Ways to Retain More Online Donors With Your Thank You for Giving Redirect Page

J Campbell Social Marketing

The thank you redirect page, also called the confirmation page, is the page on your website where a donor is sent immediately after making an online donation. Since it’s the season of #GivingTuesday and year-end giving, nonprofits are looking to improve the experience of their online donors. While overall online giving only made up 12.1% In the worst case scenario, your online donor would get a message like this: Yikes! More Ways to Retain Your Online Donors.

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The 4 Questions You Need To Answer When Raising Money Online

J Campbell Social Marketing

Raising money online seems to confound many nonprofits, especially smaller ones. The three main challenges that nonprofits face with raising money online are 1) how to find new donors willing to give online, 2) convincing “traditional” donors to give online and 3) using social media to raise money. Online fundraising campaigns have a start, middle and end. While these discretionary funds are certainly important, online donors want more specifics.

Join John Haydon’s Online Book Launch Party!

J Campbell Social Marketing

The post Join John Haydon’s Online Book Launch Party! Please join us for the virtual book launch for Donor CARE on Wednesday, March 18th! You can purchase your copy (or copies!) on Amazon right now: Donor Care: How to Keep Donors Coming Back after the First Gift. John Haydon was one of the most sought-after digital marketing experts for nonprofits and charities.

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How to Replace Your Biggest Event with an Online Campaign

Mission Minded

The post How to Replace Your Biggest Event with an Online Campaign appeared first on Mission Minded. How your organization can use digital fundraising campaigns after a canceled fundraising event. Blog Digital Email Campaigns Nonprofit Communications Nonprofit Fundraising

Online Fundraising Continues to Grow

Kivi's Nonprofit Communications Blog

Online fundraising will be a huge part of the conferences I’m attending this week. Just in time, Convio has released the latest update from its Online Marketing Nonprofit Benchmark Index Study. Here are a few highlights: Online fundraising continues to grow. Overall, 79% of organizations included in the report raised more in 2010 than 2009, while 21% saw declines in their online fundraising. Fundraising Online Marketing Trends

Building Community Online

A Small Change

It is important as you develop and grow your online community that you have an intentional culture. What are your online goals? Are your goals: to have more people learn and read about your issues, to secure more online donations, or to be as up-to-date as other nonprofits? Create some kind of opportunity for your community to engage you online via a comment box, forum, or Facebook page. Tags: Technology and Online Fundraising

13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

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Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Subscribe to our weekly Online Fundraising & Nonprofit Marketing Tips Newsletter. Email: First Name: Last Name: 13 Secrets of Holiday Fundraising Online Print this Article By Katya Andresen: Nov 26, 2007 Average: 3.4 Test drive your online donation process. Tis the season for email marketing.

7 Steps To More Online Donations This Holiday Season

J Campbell Social Marketing

Online. Here are some statistics for you to chew on, if you still think that having a robust online presence is not important for your nonprofit organization: Network for Good reports that 30% of annual giving online occurs in the month of December. Charity Navigator found that while charities on average receive 13% of their total annual donations online, this number is growing. The report was the result of a three-year study in online giving.

Product Updates: Stewardship Series Effort and Online Will Tool Add-on


Online Will Tool Add-on. There is an increase in online will tool popularity and more of our customers have partnered up with online will companies to offer their supporters a way to create their will for free; complimentary of that organization. Want learn more about offering a free online will to your supporters? The post Product Updates: Stewardship Series Effort and Online Will Tool Add-on appeared first on MarketSmart. Stewardship Series Effort.

EOY Hacks: 8 Online Fundraising Ideas to Save Money + Time


Last week, I had the ear of a brilliant nonprofit guru and jumped on the chance to ask her for some advice. Me: I know our readers are up to their eyeballs in work from now until January. What can I write about to help them through this crazy time besides end-of-year fundraising? Brilliant Nonprofit Guru: End-of-year fundraising. Message received. This time of year, the only thing nonprofit pros need more than fundraising ideas is more time and money to implement them.

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How to Build An Army of Online Brand Ambassadors

J Campbell Social Marketing

On Tuesday I was pleased to present a webinar with Nonprofit Webinars (a service of 4Good) on the topic: How to Build An Army of Online Brand Ambassadors , part of their Tech Tuesdays series. The slides are here: How to Build An Army of Online Brand Ambassadors from Julia Campbell. People who want to spread the word about your cause, raising money and awareness are by far your greatest online asset – if they are identified, engaged and acknowledged correctly!

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5 Inspiring Nonprofit Online Campaigns for Mother’s Day

J Campbell Social Marketing

The post 5 Inspiring Nonprofit Online Campaigns for Mother’s Day appeared first on JCSM. Fundraising Marketing Moms Nonprofits Online Fundraising Pinterest Social Media Mother's Day nonprofits on Pinterest Northwestern Medicine online campaign Opportunity International Oxfam America SOS Children's Villages UNICEF USAI am always looking for creative ideas to give the mothers in my life – not just on Mother’s Day, but to celebrate all special occasions. (I

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. I remain thoroughly convinced that nonprofit online marketing does not have to be an uphill battle, or a cause of overwhelm and stress. When put in place, these four tasks can provide your nonprofit with the peace of mind that comes with having a system and a plan for your online marketing efforts – much better than throwing stuff up against the wall to see what sticks.

Make Online Giving a Breeze

Ann Green

Even if you mail your appeal letter, a bunch of people will donate online. Is your donation page ready for an onslaught of online donors? Put yourself in your donors’ shoes by donating to your organization online. If you’ve ever donated online, you know the thank you experience is often pretty blah. An online donation should also generate an equally engaging thank you email. It should be a breeze for your donors to donate online.

7 simple steps to online fundraising

Get Fully Funded

Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. To make it really easy, I’ve got 7 simple steps you can take to get started or crank up your online fundraising efforts. Ask every chance you get, both online and off. People are impatient online so keep the text short and to the point. Be prepared to thank people via email when they give online.

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

The same applies for online fundraising campaigns, but nonprofits are less confident in their respective abilities to spread the word for those campaigns. Below, you’ll find three ideas for promoting online fundraising campaigns to donors. Online fundraising is a great asset and tool for fundraisers. However, your online community is vast and more diverse than you might think. Donating online is easier for the average donor. Guest post by Gretchen Barry.