INDUSTRY INSIGHTS YOUR PEERS ARE READING
Network for Good just released a new online giving study that provides all kinds of good ideas for increasing the amount of money you can raise online. Here’s one of the central lessons from this study of over $381 million in online giving, including 3.6 MORE
These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. Email is still gold. MORE
The post Week of Freebies, Day 2: Creating a Welcome Series [Online Mini-Course] appeared first on Kivi's Nonprofit Communications Blog. Nonprofit Communications Nonprofit Content Marketing Webinars and Online CoursesHappy Holidays! MORE
Online fundraising will be a huge part of the conferences I’m attending this week. Just in time, Convio has released the latest update from its Online Marketing Nonprofit Benchmark Index Study. Here are a few highlights: Online fundraising continues to grow. MORE
Looking to kick your online fundraising up a notch? Join Kerri for an upcoming Nonprofit Marketing Guide webinar exclusive: “Advanced Techniques for Boosting Your Online Fundraising Campaign,” Thursday, Nov. Are all your email subscribers the same? Of course not! MORE
Today, we are going to look at online fundraising. Using the 2012 Online Marketing Nonprofit Benchmark Index Study by Convio and the 2012 eNonprofit Benchmarks Study published by M+R and NTEN, we see that online fundraising continues to grow in importance, especially to smaller nonprofits. MORE
EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. MORE
The Chronicle’s editors loved the piece and posted it online. After all, online comments are part of the cost of doing business in today’s media world. So how should you react if you’re the subject to name calling or trolling online? MORE
I wrote it because digital will-writing tools are popping up to help your supporters facilitate their planning conveniently online. MarketSmart does not necessarily compete with online will-writing platforms. Your decision to use any online will-writing tool is entirely up to you. . MORE
Sometimes in the nonprofit world, we get consumed with the specific details of online fundraising, advocacy and education for our causes and forget about the bigger trends at play. Where is there too much friction in your online experiences now? MORE
A vibrant online newsroom can make you a treasured media source. Our next BUDGET-FRIENDLY, BRAND-NEW webinar will show you what goes into putting together an effective online newsroom that gets you media attention. What’s Missing from Your Online Newsroom (Hint, It’s Not a Press Release) 60-Minute Webinar with Antionette Kerr and L. The post What’s Missing from Your Online Newsroom? Webinars and Online Courses MORE
That’s why online press conferences and media events are a growing trend in the busy news world. What is an online press conference or media event? Online press conferences will give your staff an opportunity to provide highlights from that report. MORE
Specifically, how do we sign more supporters up for an online monthly giving program? Once you are ready to receive monthly donors, here are 6 proven ways to rev up your online sustainer program: 1. And chances are you’ll be getting a lot of online donations in December. MORE
Are you tapping into the potential of online fundraising? Online revenue grew 19% in 2015 according to the M+R Benchmarks Report. If you are ignoring online revenue you could be missing out on a major fundraising tactic. Presented by online fundraising expert, Kerri Karvetski. MORE
Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities. MORE
Abby Jarvis joins us today to share some tips on creating a simple online donation process.~Kivi. Abby Jarvis is a blogger, marketer, and communications coordinator for Qgiv , an online fundraising service provider. Fundraising Guest Bloggers Nonprofit Communications Online Tools MORE
Online will-writing platforms are amazingly convenient. After posting this article about the pros and cons of online will-writing platforms recently , most of the emails I received and discussions I had with folks in the field were in agreement with my concerns about these tools. MORE
Online fundraising should be a major part of your strategy this year. Last year, online fundraising campaign #GivingTuesday raised 90% more in 2013 than in 2012 – about $19.2 in 2013, while online giving grew 13.5%. The post Want To Be An Online Fundraising Master? MORE
Raising money online seems to confound many nonprofits, especially smaller ones. Online fundraising campaigns have a start, middle and end. While these discretionary funds are certainly important, online donors want more specifics. Online donors (and traditional, off-line donors!) MORE
When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. Using the power and potential of social media in your online fundraising campaign is essential. MORE
Want to get donors all jazzed up before an online fundraising campaign? For AHA ’s year-end online fundraising campaign, we began with a Thanksgiving email thanking donors for their support and inviting them to see what good their gift did that year. Photo credit: https://flic.kr/p/7Q2CdQ. MORE
The post Week of Freebies, Day 4: Documenting Communications Decisions [Online Course] appeared first on Kivi's Nonprofit Communications Blog. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. MORE
How to Use Social Media to Raise Money Online from Julia Campbell. The post How to Use Social Media to Raise Money Online appeared first on marketing for the modern nonprofit. Fundraising Nonprofits Online Fundraising Social Media community building Facebook fundraising instagram fundraising social media fundraising youtube fundraisingMy webinar with Nonprofit Tech for Good went so well I wanted to share the slides with you! MORE
We’ve compiled 3 online donor retention tips that your nonprofit can use to maintain your all-important engagement levels. Future donations: Your online donation form should be customizable to include a recurring donation button. Online auctions. MORE
The thank you redirect page, also called the confirmation page, is the page on your website where a donor is sent immediately after making an online donation. Since it’s the season of #GivingTuesday and year-end giving, nonprofits are looking to improve the experience of their online donors. MORE
Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. I continue to hear some nonprofits say that they don’t really need to invest in an online strategy because “our supporters are older and don’t use the Internet.” MORE
Throughout my years as a reporter with stressful deadlines, I’ve learned to appreciate companies with good online newsrooms on their websites. Several folks asked during my last media relations webinar “What makes a good online newsroom?”. MORE
Most notably, online giving is on the rise. Smaller nonprofits grew their online giving (18.4%) much more than large and medium organizations – most likely due to small organizations finally looking into online giving tools, social media and mobile giving technologies. MORE
Sure there are shady online services where you can purchase thousands of Facebook fans and Twitter followers. You can hold exciting (but irrelevant) online contests to lure complete strangers who have no connection to your cause into clicking “Like” on your Facebook Page. MORE
If you’ve mastered the very basics of online fundraising campaigns – goals, story arcs, deadlines, etc. – and you’re ready to add new layers and refine your approach, join us tomorrow for: Advanced Techniques for Boosting Your Online Fundraising Campaigns. MORE
Looking for ways to engage supporters online? Invite an artist to illustrate your supporter’s thoughts submitted online. A Super Effective Online Fundraising Tool: The “Wins” Blog Post. Creative Ideas Ideas for Nonprofit Writers Nonprofit Communications Online Marketing MORE
Here’s what’s happening at Nonprofit Marketing Guide in February: Online Training: February 7: What’s Missing from Your Online Newsroom (Hint, It’s Not a Press Release) Find out what goes into making a great online newsroom and become a media darling. MORE
In fact, most nonprofit organizations have a degree of dissatisfaction with their online engagement tools – primarily because there is no perfect platform. So we put all our experiential goodness into our free Nonprofit Guide to Online Engagement Tools covering six systems: Charity Engine. MORE
6) Corporate Communications Manager and Online Communications Manager. 14) Online Communications Officer. 15) Senior Director of Online Communications. Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. MORE
Are online donors really fickle? Or have nonprofits not figured out online retention yet? You may be wondering why online fundraising seems to work so great for a few organizations and really poorly for others. I do not see this as online versus offline. MORE
Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online? Here are a few highlights: Online revenue is up! MORE
A friend recently recalled how I had critiqued her website during a webinar a couple of years ago, and though I don’t remember it exactly, apparently we were both somewhat appalled by how many clicks were required to make an online donation to the organization. MORE
Next week on Tuesday, November 9, 2010, I’m presenting a webinar for CharityHowTo on Online Fundraising Fundamentals. If you are still trying to figure out how to make online fundraising work for you, I hope you’ll join us. Online Donor Follow-up Checklist. MORE
Kerri Karvetski is a wonderful nonprofit copywriter and online strategist (and she also teaches the webinars in our Social Media Starter Kit series ). I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign. MORE
In yesterday’s post, I told you that I suspect that the reason online givers seem to be one-hit-wonders has less to do with online givers being fickle and more with nonprofits not yet figuring out how to do online donor retention well. MORE
Even though people are increasingly turning to the Internet to search for and to obtain information about causes they care about, keeping online donors engaged long-term is an ongoing struggle for many nonprofits. Guest post by Wauker Matthews. MORE
And if your website doesn’t make a good first impression, you’ll lose the donor and the gift faster than you can say ‘goodbye online donation.’. Remember that people are very impatient online – don’t make them work hard to find the information they want on your site. MORE
The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. I remain thoroughly convinced that nonprofit online marketing does not have to be an uphill battle, or a cause of overwhelm and stress. MORE
When approaching multiple donors in different ways with your online campaigns diversify your approach to fundraising beyond soliciting donors to converting donors to fundraisers. Maybe you could ask an online businesses to donate a portion of their online sales? Asking for a specific donation amounts and encourages shorter timeframes for an online campaign. Tags: Technology and Online Fundraising MORE
Online Related Topics Kivi's Nonprofit Communications Blog
JULY 2, 2019
That’s why online press conferences and media events are a growing trend in the busy news world. What is an online press conference or media event? Online press conferences will give your staff an opportunity to provide highlights from that report.
Kivi's Nonprofit Communications Blog
APRIL 25, 2019
The Chronicle’s editors loved the piece and posted it online. After all, online comments are part of the cost of doing business in today’s media world. So how should you react if you’re the subject to name calling or trolling online?
iMarketSmart
AUGUST 14, 2019
I wrote it because digital will-writing tools are popping up to help your supporters facilitate their planning conveniently online. MarketSmart does not necessarily compete with online will-writing platforms. Your decision to use any online will-writing tool is entirely up to you. .
Kivi's Nonprofit Communications Blog
MAY 18, 2017
Looking for ways to engage supporters online? Invite an artist to illustrate your supporter’s thoughts submitted online. A Super Effective Online Fundraising Tool: The “Wins” Blog Post. Creative Ideas Ideas for Nonprofit Writers Nonprofit Communications Online Marketing
Kivi's Nonprofit Communications Blog
FEBRUARY 5, 2019
A vibrant online newsroom can make you a treasured media source. Our next BUDGET-FRIENDLY, BRAND-NEW webinar will show you what goes into putting together an effective online newsroom that gets you media attention. What’s Missing from Your Online Newsroom (Hint, It’s Not a Press Release) 60-Minute Webinar with Antionette Kerr and L. The post What’s Missing from Your Online Newsroom? Webinars and Online Courses
Kivi's Nonprofit Communications Blog
DECEMBER 28, 2018
The post Week of Freebies, Day 4: Documenting Communications Decisions [Online Course] appeared first on Kivi's Nonprofit Communications Blog. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies.
J Campbell Social Marketing
MAY 8, 2014
Online fundraising should be a major part of your strategy this year. Last year, online fundraising campaign #GivingTuesday raised 90% more in 2013 than in 2012 – about $19.2 in 2013, while online giving grew 13.5%. The post Want To Be An Online Fundraising Master?
Kivi's Nonprofit Communications Blog
SEPTEMBER 10, 2018
Throughout my years as a reporter with stressful deadlines, I’ve learned to appreciate companies with good online newsrooms on their websites. Several folks asked during my last media relations webinar “What makes a good online newsroom?”.
A Small Change
JANUARY 6, 2010
When approaching multiple donors in different ways with your online campaigns diversify your approach to fundraising beyond soliciting donors to converting donors to fundraisers. Maybe you could ask an online businesses to donate a portion of their online sales? Asking for a specific donation amounts and encourages shorter timeframes for an online campaign. Tags: Technology and Online Fundraising
Kivi's Nonprofit Communications Blog
JANUARY 31, 2019
Here’s what’s happening at Nonprofit Marketing Guide in February: Online Training: February 7: What’s Missing from Your Online Newsroom (Hint, It’s Not a Press Release) Find out what goes into making a great online newsroom and become a media darling.
Kivi's Nonprofit Communications Blog
DECEMBER 26, 2018
The post Week of Freebies, Day 2: Creating a Welcome Series [Online Mini-Course] appeared first on Kivi's Nonprofit Communications Blog. Nonprofit Communications Nonprofit Content Marketing Webinars and Online CoursesHappy Holidays!
Kivi's Nonprofit Communications Blog
JANUARY 19, 2017
These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. Email is still gold.
J Campbell Social Marketing
MARCH 20, 2014
Most notably, online giving is on the rise. Smaller nonprofits grew their online giving (18.4%) much more than large and medium organizations – most likely due to small organizations finally looking into online giving tools, social media and mobile giving technologies.
Kivi's Nonprofit Communications Blog
MARCH 15, 2011
Online fundraising will be a huge part of the conferences I’m attending this week. Just in time, Convio has released the latest update from its Online Marketing Nonprofit Benchmark Index Study. Here are a few highlights: Online fundraising continues to grow.
J Campbell Social Marketing
OCTOBER 22, 2018
We’ve compiled 3 online donor retention tips that your nonprofit can use to maintain your all-important engagement levels. Future donations: Your online donation form should be customizable to include a recurring donation button. Online auctions.
Kivi's Nonprofit Communications Blog
NOVEMBER 4, 2010
Next week on Tuesday, November 9, 2010, I’m presenting a webinar for CharityHowTo on Online Fundraising Fundamentals. If you are still trying to figure out how to make online fundraising work for you, I hope you’ll join us. Online Donor Follow-up Checklist.
Kivi's Nonprofit Communications Blog
SEPTEMBER 10, 2014
Abby Jarvis joins us today to share some tips on creating a simple online donation process.~Kivi. Abby Jarvis is a blogger, marketer, and communications coordinator for Qgiv , an online fundraising service provider. Fundraising Guest Bloggers Nonprofit Communications Online Tools
Getting Attention
OCTOBER 27, 2016
In fact, most nonprofit organizations have a degree of dissatisfaction with their online engagement tools – primarily because there is no perfect platform. So we put all our experiential goodness into our free Nonprofit Guide to Online Engagement Tools covering six systems: Charity Engine.
J Campbell Social Marketing
MAY 21, 2014
Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.
Kivi's Nonprofit Communications Blog
DECEMBER 9, 2010
Network for Good just released a new online giving study that provides all kinds of good ideas for increasing the amount of money you can raise online. Here’s one of the central lessons from this study of over $381 million in online giving, including 3.6
Getting Attention
JULY 27, 2012
6) Corporate Communications Manager and Online Communications Manager. 14) Online Communications Officer. 15) Senior Director of Online Communications. Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.
Kivi's Nonprofit Communications Blog
NOVEMBER 9, 2016
If you’ve mastered the very basics of online fundraising campaigns – goals, story arcs, deadlines, etc. – and you’re ready to add new layers and refine your approach, join us tomorrow for: Advanced Techniques for Boosting Your Online Fundraising Campaigns.
Kivi's Nonprofit Communications Blog
OCTOBER 20, 2016
Looking to kick your online fundraising up a notch? Join Kerri for an upcoming Nonprofit Marketing Guide webinar exclusive: “Advanced Techniques for Boosting Your Online Fundraising Campaign,” Thursday, Nov. Are all your email subscribers the same? Of course not!
Kivi's Nonprofit Communications Blog
APRIL 20, 2012
Kerri Karvetski is a wonderful nonprofit copywriter and online strategist (and she also teaches the webinars in our Social Media Starter Kit series ). I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign.
J Campbell Social Marketing
FEBRUARY 19, 2019
How to Use Social Media to Raise Money Online from Julia Campbell. The post How to Use Social Media to Raise Money Online appeared first on marketing for the modern nonprofit. Fundraising Nonprofits Online Fundraising Social Media community building Facebook fundraising instagram fundraising social media fundraising youtube fundraisingMy webinar with Nonprofit Tech for Good went so well I wanted to share the slides with you!
J Campbell Social Marketing
NOVEMBER 27, 2018
The thank you redirect page, also called the confirmation page, is the page on your website where a donor is sent immediately after making an online donation. Since it’s the season of #GivingTuesday and year-end giving, nonprofits are looking to improve the experience of their online donors.
Kivi's Nonprofit Communications Blog
NOVEMBER 5, 2015
Specifically, how do we sign more supporters up for an online monthly giving program? Once you are ready to receive monthly donors, here are 6 proven ways to rev up your online sustainer program: 1. And chances are you’ll be getting a lot of online donations in December.
J Campbell Social Marketing
JUNE 7, 2017
When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. Using the power and potential of social media in your online fundraising campaign is essential.
Kivi's Nonprofit Communications Blog
MAY 16, 2012
Today, we are going to look at online fundraising. Using the 2012 Online Marketing Nonprofit Benchmark Index Study by Convio and the 2012 eNonprofit Benchmarks Study published by M+R and NTEN, we see that online fundraising continues to grow in importance, especially to smaller nonprofits.
Kivi's Nonprofit Communications Blog
JUNE 18, 2015
Want to get donors all jazzed up before an online fundraising campaign? For AHA ’s year-end online fundraising campaign, we began with a Thanksgiving email thanking donors for their support and inviting them to see what good their gift did that year. Photo credit: https://flic.kr/p/7Q2CdQ.
Kivi's Nonprofit Communications Blog
AUGUST 20, 2012
Are online donors really fickle? Or have nonprofits not figured out online retention yet? You may be wondering why online fundraising seems to work so great for a few organizations and really poorly for others. I do not see this as online versus offline.
J Campbell Social Marketing
MAY 26, 2014
Sure there are shady online services where you can purchase thousands of Facebook fans and Twitter followers. You can hold exciting (but irrelevant) online contests to lure complete strangers who have no connection to your cause into clicking “Like” on your Facebook Page.
Get Fully Funded
SEPTEMBER 24, 2012
And if your website doesn’t make a good first impression, you’ll lose the donor and the gift faster than you can say ‘goodbye online donation.’. Remember that people are very impatient online – don’t make them work hard to find the information they want on your site.
Kivi's Nonprofit Communications Blog
OCTOBER 8, 2012
Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. I continue to hear some nonprofits say that they don’t really need to invest in an online strategy because “our supporters are older and don’t use the Internet.”
Kivi's Nonprofit Communications Blog
MAY 15, 2017
EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report.
Kivi's Nonprofit Communications Blog
AUGUST 21, 2012
In yesterday’s post, I told you that I suspect that the reason online givers seem to be one-hit-wonders has less to do with online givers being fickle and more with nonprofits not yet figuring out how to do online donor retention well.
Kivi's Nonprofit Communications Blog
APRIL 28, 2015
Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online? Here are a few highlights: Online revenue is up!
Kivi's Nonprofit Communications Blog
OCTOBER 22, 2012
A friend recently recalled how I had critiqued her website during a webinar a couple of years ago, and though I don’t remember it exactly, apparently we were both somewhat appalled by how many clicks were required to make an online donation to the organization.
J Campbell Social Marketing
SEPTEMBER 18, 2014
Raising money online seems to confound many nonprofits, especially smaller ones. Online fundraising campaigns have a start, middle and end. While these discretionary funds are certainly important, online donors want more specifics. Online donors (and traditional, off-line donors!)
iMarketSmart
AUGUST 23, 2019
Online will-writing platforms are amazingly convenient. After posting this article about the pros and cons of online will-writing platforms recently , most of the emails I received and discussions I had with folks in the field were in agreement with my concerns about these tools.
J Campbell Social Marketing
SEPTEMBER 11, 2017
The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. I remain thoroughly convinced that nonprofit online marketing does not have to be an uphill battle, or a cause of overwhelm and stress.
J Campbell Social Marketing
APRIL 17, 2017
Even though people are increasingly turning to the Internet to search for and to obtain information about causes they care about, keeping online donors engaged long-term is an ongoing struggle for many nonprofits. Guest post by Wauker Matthews.
Kivi's Nonprofit Communications Blog
MARCH 13, 2018
Sometimes in the nonprofit world, we get consumed with the specific details of online fundraising, advocacy and education for our causes and forget about the bigger trends at play. Where is there too much friction in your online experiences now?
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