Seven Great Online Marketing Campaigns Every Nonprofit Can Run

Kivi's Nonprofit Communications Blog

Webinar Details: Seven Great Online Marketing Campaigns Every Nonprofit Can Run. If you had a boss who wasn’t really into digital communications, I hope they are on board now!

7 Things I Learned from Neil Patel about Online Marketing

Getting Attention

Being both humorous and extremely clever, Neil is like a younger brother of Seth Godin, easily the best marketer of the decade! Neil is the co-founder of Hello Bar, Crazy Egg and KISSmetrics, and he is a main contributor to the online […]. Internet Marketing

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Top online marketing strategies for your business

Nonprofit Marketing Insights by GlobalOwls

Top online marketing strategies for your business. Marketing is one of the levers you can pull to grow. Online marketing can seem a quite complicated and daunting job. The good news is that these online marketing strategies can grow your business.

4 Online Marketing Tips to Boost Your Fundraising Campaigns

Get Fully Funded

As a nonprofit fundraising specialist or marketing manager, you know that none of these campaigns can succeed without a comprehensive marketing strategy in place to get the word out. . Therefore, you should use donor-centric messaging in your marketing campaigns.

Join Me at the Online Marketing Spa

Kivi's Nonprofit Communications Blog

July 14 – July 30, I’m hosting an Online Marketing Spa for nonprofit communicators. If your online marketing looks a little tired or you feel like it needs a boost of energy, this e-clinic is for you. You will discover fresh new approaches and learn how to eliminate your online trouble spots. You’ll get the training and customized consultations you need to rejuvenate your online marketing program this summer.

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. I remain thoroughly convinced that nonprofit online marketing does not have to be an uphill battle, or a cause of overwhelm and stress. The first task required for online marketing success is – to know what success actually means! So, I assume that since you are reading this post you know that online marketing is important.

Reality Check: Why You Need an Online Marketing Strategy

Kivi's Nonprofit Communications Blog

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. I continue to hear some nonprofits say that they don’t really need to invest in an online strategy because “our supporters are older and don’t use the Internet.”

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English. We included a plain English glossary of online marketing terms at the back of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon). The second generation of the World Wide Web, which includes many more tools for online conversation and collaboration (social media).

Creating an Online Marketing Strategy in Two Hours at #10NTC

Kivi's Nonprofit Communications Blog

We talked about the beauty of a CMS, Wordpress in particular, and I showed them how easy it is to update your site by making a quick change to the Nonprofit Marketing Guide home page. Here’s a quick video on what we’d covered about halfway through our session, courtesy of Elliot: Talking Nonprofit Marketing Strategy at the 10NTC Day of Service from Kivi Leroux Miller on Vimeo.

Go Back-to-School with Online Marketing Experts

J Campbell Social Marketing

Are you looking to enhance your online marketing efforts this fall? Based on the success of our first in-person, small group Social Media Day Mastermind Workshop, we are getting back together for an interactive, comprehensive digital marketing deep dive! Jeannine, Heather, and I will teach you how to use the latest digital marketing tools in order to increase visibility, expand your brand, bond with your audience, and bring your online marketing to an entirely new level.

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Online Marketing Strategy & Website Makeover - Example from #09NTC

Kivi's Nonprofit Communications Blog

Their challenge was to remake the online presence of Youth Speaks, a nonprofit presenter of Spoken Word performance, education, and youth development programs. Each team, comprised of 3-4 of the consulting firm frienemies, then presented their online strategy and home page redesigns for the first time at the conference. You’ll see how some very creative firms go about a project like this, how they define online goals, set priorities and timelines, and use a blend of tactics.

Take Your Online Marketing and Fundraising to the Next Level with Google Analytics

Kivi's Nonprofit Communications Blog

You can use Google Analytics to find out what’s working (and what’s not) with your online marketing and fundraising. By the end of this 60-minute training webinar , you’ll be able to: Understand how Google Analytics can give you insights into what’s working with your online efforts. Measure the effectiveness of email vs online ads vs social media. Do you know how well your social media campaigns are really doing?

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online? Here are a few highlights: Online revenue is up! Online revenue increased by 13 percent from 2013 to 2014 for the groups in the study, thanks to a 32% increase in monthly giving and 16.6% The average online one-time gift was $104 and monthly gifts were $23 for participants in our study last year.

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Online Marketing: 10 Things Nonprofits Should Consider

NonProfit Hub

It’s hard to know if you’re doing everything you can to maximize your online marketing efforts. A young professional RSVPs online through your event calendar after a friend shares on Facebook that she is attending. She wants to sign up for a committee online. All online interaction with donors must work on a smartphone. The post Online Marketing: 10 Things Nonprofits Should Consider appeared first on Nonprofit Hub. Featured Nonprofit Marketing

New free ebook “npEXPERTS: Online Marketing Insights for Nonprofits”

Fundraising Coach

I’m honored to be one 20 experts included in the ebook: npEXPERTS: Online Marketing Insights for Nonprofits. In this ebook, we share tips, tricks and stories on “how to use nonprofit marketing to connect with supporters, activate your donor base, and raise money online.” 6 Specific Challenges Online Fundraisers Should Consider When Using Facebook by John Haydon. Social Media and Its Relationship with Online Fundraising by Carie Lewis.

Trio of Online Marketing Webinars Coming in Feb. - Reserve Your Spot Now

Kivi's Nonprofit Communications Blog

Looking for an online marketing crash course for your nonprofit? Online Marketing Basics: From Email to Social Media (Wednesday, February 11). We’ll start the series with an overview of online marketing that will help you put all of your options in perspective and give you some tips on coming up with a strategy that works for you. Creating Online Evangelists: How to Excite and Motivate Your Supporters (Tuesday, February 17).

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Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. online volunteers to participate in offline programs. Give your online marketing staff them the autonomy to make good decisions regardless of the HIPPO (Highest Paid Person’s Opinion) in the room.

Convio Online Marketing Benchmark Study – 2011

The Agitator

billion online in 2011. Increase in online monthly giving — now accounts for 6.9% of online revenue. If there’s one thing the online medium should excel at, it seems to me it should be launching and reinforcing monthly giving programs. Performing Arts is the vertical with the best online sustainer average gift, at $63.22 Robust percentage of online ‘first-time givers’ — 37%. Just released. Invaluable, as always. Get it here.

Online Marketing on a Shoestring Budget

Care2

Marketing nonprofit campaigns can be challenging. If you're a nonprofit working with a limited budget there are some good strategies that you can still utilize to market your campaigns. Use Multi-Channel Marketing: Online - web, email, social networks, banner ads and acquisition. Earned Media - print, radio, TV, online media and blogs. Be Human: Marketing is about building a relationship. Online Marketing On a Shoestring Budget.

The Convio Online Marketing Nonprofit Benchmark Index Study

DonorDigital

Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Key findings of the 2011 study include: Online fundraising continues to grow.

The Convio Online Marketing Nonprofit Benchmark Index™ Study

DonorDigital

Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Key findings of the 2011 study include: Online fundraising continues to grow.

Free Ofcom report provides latest update on UK online market

Giving in a Digital World

Yesterday Ofcom , the independent regulator for the UK’s communication industries, released its latest Communications Market Report – providing up-to-date information on the nation’s use of all communications technologies from Radio and Television through to the Internet. 23% of UK adults with home internet access watch catch-up TV online.

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Free Ofcom report provides latest update on UK online market

Giving in a Digital World

Yesterday Ofcom , the independent regulator for the UK’s communication industries, released its latest Communications Market Report – providing up-to-date information on the nation’s use of all communications technologies from Radio and Television through to the Internet. 23% of UK adults with home internet access watch catch-up TV online.

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Convio Releases Nonprofit Online Marketing Benchmarks Study

Care2

In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online. Overall, the nonprofit online landscape looks good. Online fundraising, email list growth and website traffic continue to increase.

The X Factor or Step 7 for Conducting a Successful Online Marketing Campaign

Marketing for Nonprofits

post, How to Get the Attention of 9,000 people in 1 week or How to Conduct a Successful Online Marketing Campaign in 6 Easy Steps. Her "cause" is helping nonprofits to be smarter at marketing so that they can achieve their missions and change our world. Good marketing on or offline also includes an X Factor - a current event, metaphor, story, or (if you're lucky) a VERY OBVIOUS precipitating event which helps you spread your cause.

Imagine: One extra call each day.

iMarketSmart

Philosophy/motivation Planned Giving accomplish achieve best practices for fundraising best practices for planned giving charity blog cold-call Cold-calling donor cultivation Fundraising fundraising tips online marketing Philanthropy philosophy Planned Giving Marketing successI simply love inspirational quotes. Here’s one I recently came across from Thomas Edison. He once said, “The successful person has a habit of doing the things failures don’t like to do.”

Brushing up on your email marketing fundamentals!

Care2

Email marketing, put simply, is the use of an email platform to send a message to a large group of people that have opted-in to communications from your charity. Email Marketing Online Marketing email fundraising

21 Stupid Things Nonprofit Marketers Should Stop Doing [Slideshow]

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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Using Google Ad Grants to Stretch Your Marketing Dollar: 4 Top Tips

Care2

Online Marketing Online Advertising Google adsImagine grant money that’s never claimed. Scholarships that receive no applications. Events without volunteers. Service programs that aren’t utilized. These are the things that keep nonprofit professionals awake at night.

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HELP! Please….

iMarketSmart

Fundraising Major Giving strategy 2017 major gifts fundraising benchmark survey fundraising survey major donor cultivation major donor fundraising major gifts fundraising benchmark survey marketsmart marketsmart benchmark report non profit benchmarking report nonprofit benchmark survey nonprofit marketing tips online marketing benchmark study for nonprofits Philanthropy production and efficiency studyI really need your help. I funded a study to help you.

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What The Heck Is Progressive Profiling And Why You Need To Do It?

iMarketSmart

The next step is retooling all marketing efforts to provide engagement offers that will appeal to each supporter in a way that’s meaningful to them based on where they are in the consideration continuum. As you search for items online, they monitor your searches, clicks, and comments to instantly and seamlessly recommend items that are highly likely to interest you. We’ve all come to expect the Amazon level of service when we shop online. It’s about their timing, not yours.

Learn digital strategies for NPOs from the top experts of 2021!

Care2

This is an inspirational line-up of expert speakers with actionable advice for every nonprofit professional or activist who wants to further their mission online in 2021. Online Advocacy Online Marketing Conferences fundraising

Marketing is easy, right?

iMarketSmart

Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days. These tools make marketing “easy” But deciding which ones to use… that’s another story. Communication Innovation marketing Multi-channel marketing Target marketing Uncategorized marketing tools online marketing solve problems

Which Stupid Things Nonprofits Admit Most to Doing

Kivi's Nonprofit Communications Blog

Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development npcommstupid We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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How You Can Revise Your Website, Raise Your Gifts 30%

Kivi's Nonprofit Communications Blog

Creative Ideas Fundraising Guest Bloggers Nonprofit Communications Online Marketing Writing for the WebWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

How Often Should Your Nonprofit Send Email to Your List?

Kivi's Nonprofit Communications Blog

E-Newsletters Nonprofit Communications Online Marketing Trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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How Often to Email in 2013

Kivi's Nonprofit Communications Blog

Content Marketing E-Newsletters Fundraising Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Publication Management TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

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5 Clever Online Engagement Ideas for Nonprofits

Kivi's Nonprofit Communications Blog

Looking for ways to engage supporters online? Invite an artist to illustrate your supporter’s thoughts submitted online. A Super Effective Online Fundraising Tool: The “Wins” Blog Post. Creative Ideas Ideas for Nonprofit Writers Nonprofit Communications Online MarketingGet inspired by these real nonprofit digital engagements! Ask An Artist To Illustrate. Take that hashtag contest to the next level.

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No April Fool’s Joke – Email Response Rates Drop – A Lot

Kivi's Nonprofit Communications Blog

Content Marketing Copywriting Market Research Nonprofit Communications nptech Online Marketing Social Networking TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

When You Don’t Meet Your Fundraising Goal

Kivi's Nonprofit Communications Blog

Fundraising Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Your AdviceWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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Does an “empathy gap” exist among your donors?

iMarketSmart

But could doing so be a misguided marketing strategy? Related posts: >> A Bit of Empathy Might Be the Best Marketing Strategy. >> Fundraising Lead Generation Major Giving Planned Giving cultivation for major gifts emotional marketing empathetic marketing empathy marketing major gift fundraising major gift marketing nonprofit marketing online marketing Philanthropy planned gift marketing Planned Giving Marketing

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Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Should I have reached out privately to the person who posted the question on the List-Serve instead of posting my critique online? I tell people (especially my staff) to be careful about what they post online. Fundraising Lead Generation Major Giving Planned Giving charitable giving complaints from donors cultivation for major gifts donor cultivation nonprofit marketing nonprofit marketing tips online marketing unhappy donors

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Afraid of Twitter? 5 Quick Tips

Kivi's Nonprofit Communications Blog

Nonprofit Communications Online Marketing Social Networking newbies twitter We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.