Seven Great Online Marketing Campaigns Every Nonprofit Can Run

Kivi's Nonprofit Communications Blog

Webinar Details: Seven Great Online Marketing Campaigns Every Nonprofit Can Run. If you had a boss who wasn’t really into digital communications, I hope they are on board now!

7 Things I Learned from Neil Patel about Online Marketing

Getting Attention

Being both humorous and extremely clever, Neil is like a younger brother of Seth Godin, easily the best marketer of the decade! Neil is the co-founder of Hello Bar, Crazy Egg and KISSmetrics, and he is a main contributor to the online […]. Internet Marketing

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Reality Check: Why You Need an Online Marketing Strategy

Kivi's Nonprofit Communications Blog

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. I continue to hear some nonprofits say that they don’t really need to invest in an online strategy because “our supporters are older and don’t use the Internet.”

Join Me at the Online Marketing Spa

Kivi's Nonprofit Communications Blog

July 14 – July 30, I’m hosting an Online Marketing Spa for nonprofit communicators. If your online marketing looks a little tired or you feel like it needs a boost of energy, this e-clinic is for you. You will discover fresh new approaches and learn how to eliminate your online trouble spots. You’ll get the training and customized consultations you need to rejuvenate your online marketing program this summer.

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. I remain thoroughly convinced that nonprofit online marketing does not have to be an uphill battle, or a cause of overwhelm and stress. The first task required for online marketing success is – to know what success actually means! So, I assume that since you are reading this post you know that online marketing is important.

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English. We included a plain English glossary of online marketing terms at the back of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon). The second generation of the World Wide Web, which includes many more tools for online conversation and collaboration (social media).

5 Online Marketing Webinars This Month

Kivi's Nonprofit Communications Blog

If your online marketing program isn’t quite what it should be, these five webinars over the next three weeks can help! If you want more in-depth assistance and my personal review of your online marketing program, sign-up for the Online Marketing Spa , which includes all the webinars and much, much more for $299. All-Access Pass Holders to Nonprofit Marketing Guide can now reserve 30 minutes on Kivi’s calendar for only $75.

Take Your Online Marketing and Fundraising to the Next Level with Google Analytics

Kivi's Nonprofit Communications Blog

You can use Google Analytics to find out what’s working (and what’s not) with your online marketing and fundraising. By the end of this 60-minute training webinar , you’ll be able to: Understand how Google Analytics can give you insights into what’s working with your online efforts. Measure the effectiveness of email vs online ads vs social media. Do you know how well your social media campaigns are really doing?

Go Back-to-School with Online Marketing Experts

J Campbell Social Marketing

Are you looking to enhance your online marketing efforts this fall? Based on the success of our first in-person, small group Social Media Day Mastermind Workshop, we are getting back together for an interactive, comprehensive digital marketing deep dive! Jeannine, Heather, and I will teach you how to use the latest digital marketing tools in order to increase visibility, expand your brand, bond with your audience, and bring your online marketing to an entirely new level.

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Online Marketing Strategy & Website Makeover - Example from #09NTC

Kivi's Nonprofit Communications Blog

Their challenge was to remake the online presence of Youth Speaks, a nonprofit presenter of Spoken Word performance, education, and youth development programs. Each team, comprised of 3-4 of the consulting firm frienemies, then presented their online strategy and home page redesigns for the first time at the conference. You’ll see how some very creative firms go about a project like this, how they define online goals, set priorities and timelines, and use a blend of tactics.

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online? Here are a few highlights: Online revenue is up! Online revenue increased by 13 percent from 2013 to 2014 for the groups in the study, thanks to a 32% increase in monthly giving and 16.6% The average online one-time gift was $104 and monthly gifts were $23 for participants in our study last year.

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New free ebook “npEXPERTS: Online Marketing Insights for Nonprofits”

Fundraising Coach

I’m honored to be one 20 experts included in the ebook: npEXPERTS: Online Marketing Insights for Nonprofits. In this ebook, we share tips, tricks and stories on “how to use nonprofit marketing to connect with supporters, activate your donor base, and raise money online.” 6 Specific Challenges Online Fundraisers Should Consider When Using Facebook by John Haydon. Social Media and Its Relationship with Online Fundraising by Carie Lewis.

Trio of Online Marketing Webinars Coming in Feb. - Reserve Your Spot Now

Kivi's Nonprofit Communications Blog

Looking for an online marketing crash course for your nonprofit? Online Marketing Basics: From Email to Social Media (Wednesday, February 11). We’ll start the series with an overview of online marketing that will help you put all of your options in perspective and give you some tips on coming up with a strategy that works for you. Creating Online Evangelists: How to Excite and Motivate Your Supporters (Tuesday, February 17).

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Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. online volunteers to participate in offline programs. Give your online marketing staff them the autonomy to make good decisions regardless of the HIPPO (Highest Paid Person’s Opinion) in the room.

Convio Online Marketing Benchmark Study – 2011

The Agitator

billion online in 2011. Increase in online monthly giving — now accounts for 6.9% of online revenue. If there’s one thing the online medium should excel at, it seems to me it should be launching and reinforcing monthly giving programs. Performing Arts is the vertical with the best online sustainer average gift, at $63.22 Robust percentage of online ‘first-time givers’ — 37%. Just released. Invaluable, as always. Get it here.

The Convio Online Marketing Nonprofit Benchmark Index Study

DonorDigital

Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Key findings of the 2011 study include: Online fundraising continues to grow.

Free Ofcom report provides latest update on UK online market

Giving in a Digital World

Yesterday Ofcom , the independent regulator for the UK’s communication industries, released its latest Communications Market Report – providing up-to-date information on the nation’s use of all communications technologies from Radio and Television through to the Internet. 23% of UK adults with home internet access watch catch-up TV online.

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Free Ofcom report provides latest update on UK online market

Giving in a Digital World

Yesterday Ofcom , the independent regulator for the UK’s communication industries, released its latest Communications Market Report – providing up-to-date information on the nation’s use of all communications technologies from Radio and Television through to the Internet. 23% of UK adults with home internet access watch catch-up TV online.

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The Convio Online Marketing Nonprofit Benchmark Index™ Study

DonorDigital

Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Key findings of the 2011 study include: Online fundraising continues to grow.

The X Factor or Step 7 for Conducting a Successful Online Marketing Campaign

Marketing for Nonprofits

post, How to Get the Attention of 9,000 people in 1 week or How to Conduct a Successful Online Marketing Campaign in 6 Easy Steps. Her "cause" is helping nonprofits to be smarter at marketing so that they can achieve their missions and change our world. Good marketing on or offline also includes an X Factor - a current event, metaphor, story, or (if you're lucky) a VERY OBVIOUS precipitating event which helps you spread your cause.

21 Stupid Things Nonprofit Marketers Should Stop Doing [Slideshow]

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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5 Clever Online Engagement Ideas for Nonprofits

Kivi's Nonprofit Communications Blog

Looking for ways to engage supporters online? Invite an artist to illustrate your supporter’s thoughts submitted online. A Super Effective Online Fundraising Tool: The “Wins” Blog Post. Creative Ideas Ideas for Nonprofit Writers Nonprofit Communications Online MarketingGet inspired by these real nonprofit digital engagements! Ask An Artist To Illustrate. Take that hashtag contest to the next level.

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How You Can Revise Your Website, Raise Your Gifts 30%

Kivi's Nonprofit Communications Blog

Creative Ideas Fundraising Guest Bloggers Nonprofit Communications Online Marketing Writing for the WebWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

How Often to Email in 2013

Kivi's Nonprofit Communications Blog

Content Marketing E-Newsletters Fundraising Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Publication Management TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

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Which Stupid Things Nonprofits Admit Most to Doing

Kivi's Nonprofit Communications Blog

Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development npcommstupid We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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Imagine: One extra call each day.

iMarketSmart

Philosophy/motivation Planned Giving accomplish achieve best practices for fundraising best practices for planned giving charity blog cold-call Cold-calling donor cultivation Fundraising fundraising tips online marketing Philanthropy philosophy Planned Giving Marketing successI simply love inspirational quotes. Here’s one I recently came across from Thomas Edison. He once said, “The successful person has a habit of doing the things failures don’t like to do.”

How Often Should Your Nonprofit Send Email to Your List?

Kivi's Nonprofit Communications Blog

E-Newsletters Nonprofit Communications Online Marketing Trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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No April Fool’s Joke – Email Response Rates Drop – A Lot

Kivi's Nonprofit Communications Blog

Content Marketing Copywriting Market Research Nonprofit Communications nptech Online Marketing Social Networking TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Afraid of Twitter? 5 Quick Tips

Kivi's Nonprofit Communications Blog

Nonprofit Communications Online Marketing Social Networking newbies twitter We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

When You Don’t Meet Your Fundraising Goal

Kivi's Nonprofit Communications Blog

Fundraising Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Your AdviceWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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Producing Nonprofit Video: Q&A with WithinReach, Part 1

Kivi's Nonprofit Communications Blog

Content Marketing Creative Ideas Online Marketing Photography Social Networking Storytelling VideoWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]

Kivi's Nonprofit Communications Blog

We’ve added another advice and tips page to the website – this one covers online fundraising. So whether you are just getting started with raising money online or if you are looking for more advanced ideas, we’ve got you covered. Haven’t accepted online donations before? You can also download a new worksheet that will help you get everything ready for your next online fundraising campaign - from your website to email appeals to social networks.

What The Heck Is Progressive Profiling And Why You Need To Do It?

iMarketSmart

The next step is retooling all marketing efforts to provide engagement offers that will appeal to each supporter in a way that’s meaningful to them based on where they are in the consideration continuum. As you search for items online, they monitor your searches, clicks, and comments to instantly and seamlessly recommend items that are highly likely to interest you. We’ve all come to expect the Amazon level of service when we shop online. It’s about their timing, not yours.

The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

It’s an email marketing best practice. Content Marketing Nonprofit Communications nptech Online MarketingCall me “Unknown” one more time. You absolutely need to include contact information in your emails (and other forms of communication). Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content. But lots of times the only contact information you have is an email address.

Ditch Your Nonprofit Website Slider or Carousel and Do This Instead

Kivi's Nonprofit Communications Blog

Graphic Design Online Marketing Writing for the WebWe are planning to refresh our website design later in the year, but there’s one thing we decided to get rid of sooner than later: the image slider we had at the top of our homepage. Image sliders and carousels were all the rage several years ago, and MANY nonprofit websites (maybe yours) have them right at the top. In theory, it’s a great idea. You can showcase more than one message at a time!

HELP! Please….

iMarketSmart

Fundraising Major Giving strategy 2017 major gifts fundraising benchmark survey fundraising survey major donor cultivation major donor fundraising major gifts fundraising benchmark survey marketsmart marketsmart benchmark report non profit benchmarking report nonprofit benchmark survey nonprofit marketing tips online marketing benchmark study for nonprofits Philanthropy production and efficiency studyI really need your help. I funded a study to help you.

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Marketing is easy, right?

iMarketSmart

Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days. These tools make marketing “easy” But deciding which ones to use… that’s another story. Communication Innovation marketing Multi-channel marketing Target marketing Uncategorized marketing tools online marketing solve problems

3 Powerful Tools to Help You Optimize Your Nonprofit Website

Kivi's Nonprofit Communications Blog

Nonprofit Communications Online Marketing Online Toolsvia GIPHY. Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate. You could ask for user feedback, but what users say and do are often polar opposites. You could check out your aspirational peers for best practices, but your supporters may react quite differently if you try the same tactics. Or, you can refine and test your own website.

Where Does All of Your Time Go?

Kivi's Nonprofit Communications Blog

Content Marketing E-Newsletters Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Publication Management timeWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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Reasons I Don’t Use Instagram [And Why They Are Silly]

Kivi's Nonprofit Communications Blog

Creative Ideas Mobile Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Photography Social Networking Video I have had an Instagram account for over a year now. And I have posted exactly 3 pictures: My sad, lonely Instagram profile. I like the idea of Instagram, I really do! Who doesn’t like looking at pictures? Still, there have been a few things holding me back from really embracing it.

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3 Email Acquisition Campaigns You Can Use to Grow Your Email List

Kivi's Nonprofit Communications Blog

E-Newsletters Fundraising Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing We get a lot of questions about how to grow your email list, so we decided to create a new advice and tips page devoted solely to growing your email list. We still have a page focused on email newsletters, but we thought that email list growth needed its own page.

Top online marketing mistakes - and how to avoid them

Nonprofit Marketing Blog

Prestige Marketing emailed me this nifty infographic today. Our mistake is rarely too much advertising instead of content marketing - because we can’t afford ads! Top 5 Online Marketing Mistakes [Infographic Click here if you can’t see it well.). If I had to apply this to nonprofits, I’d modify this a bit. Here are the top nonprofit variations of these errors: 1.

Reality Check: Social Media and Mobile

Kivi's Nonprofit Communications Blog

Yesterday, I offered some stats about who is using the Internet as a reality check on why you need an online marketing strategy. Adults have cell phones, and 55% use it to go online. We’ve also shared stats on nonprofit email trends , online fundraising trends and social media trends. Mobile Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Social Networking Trends

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