New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online? Here are a few highlights: Online revenue is up!

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English. The second generation of the World Wide Web, which includes many more tools for online conversation and collaboration (social media).

Trending Sources

Reality Check: Why You Need an Online Marketing Strategy

Kivi's Nonprofit Communications Blog

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy.

Top online marketing mistakes - and how to avoid them

Nonprofit Marketing Blog

Prestige Marketing emailed me this nifty infographic today. Our mistake is rarely too much advertising instead of content marketing - because we can’t afford ads! Top 5 Online Marketing Mistakes [Infographic Click here if you can’t see it well.). If I had to apply this to nonprofits, I’d modify this a bit. Here are the top nonprofit variations of these errors: 1.

5 Clever Online Engagement Ideas for Nonprofits

Kivi's Nonprofit Communications Blog

Looking for ways to engage supporters online? Invite an artist to illustrate your supporter’s thoughts submitted online. A Super Effective Online Fundraising Tool: The “Wins” Blog Post. Creative Ideas Ideas for Nonprofit Writers Nonprofit Communications Online Marketing

Go Back-to-School with Online Marketing Experts

J Campbell Social Marketing

Are you looking to enhance your online marketing efforts this fall? Based on the success of our first in-person, small group Social Media Day Mastermind Workshop, we are getting back together for an interactive, comprehensive digital marketing deep dive!

5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

J Campbell Social Marketing

This past year was certainly an explosive one for digital marketing and online fundraising. I worked with nonprofits on a diverse array of online campaigns designed to drive awareness, engagement, fundraising, and more. And what’s the game in nonprofit marketing?

How Often Should Your Nonprofit Send Email to Your List?

Kivi's Nonprofit Communications Blog

E-Newsletters Nonprofit Communications Online Marketing Trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

21 Stupid Things Nonprofit Marketers Should Stop Doing [Slideshow]

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now.

21 Stupid Things You Can Stop Doing [Infographic and Recording]

Kivi's Nonprofit Communications Blog

Content Marketing Fundraising Hiring Consultants Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development Trends npcommstupid We''ve Moved! Update your Reader Now.

The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

It’s an email marketing best practice. Content Marketing Nonprofit Communications nptech Online MarketingCall me “Unknown” one more time. You absolutely need to include contact information in your emails (and other forms of communication).

Creating Your Nonprofit’s Version of the #IceBucketChallenge

Kivi's Nonprofit Communications Blog

Of course, the real questions behind that are “How come we aren’t raising a bazillion dollars online?” It’s a match made in marketing and fundraising heaven. .

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Kivi's Nonprofit Communications Blog

Creative Ideas Marketing Team Nonprofit Communications nptech Online Marketing Social NetworkingImage Source: https://flic.kr/p/dzN6Vp. p/dzN6Vp. Would you hand over the keys to your nonprofit’s Twitter or Instagram account to a volunteer, partner, artist or celebrity? .

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6 reasons why some donors prefer to stay anonymous

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving donor cultivation fundraising tips nonprofit marketing numbered reasons why some donors prefer to stay anonymous online marketing philanthropy blog philosophy Strategy

How Often to Email in 2013

Kivi's Nonprofit Communications Blog

Content Marketing E-Newsletters Fundraising Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Publication Management TrendsWe've Moved! Update your Reader Now.

How Can You Measure Your Nonprofit’s Marketing Success?

Kivi's Nonprofit Communications Blog

Or maybe you are really confident in your marketing strategy, but just need to be able to prove it’s working to your boss? Measuring the success of your nonprofit’s marketing strategy isn’t just a series of numbers.

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Should I have reached out privately to the person who posted the question on the List-Serve instead of posting my critique online? I tell people (especially my staff) to be careful about what they post online. No one likes to hear complaints. .

How You Can Revise Your Website, Raise Your Gifts 30%

Kivi's Nonprofit Communications Blog

Creative Ideas Fundraising Guest Bloggers Nonprofit Communications Online Marketing Writing for the WebWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved!

Why failing to focus on major and planned gifts can be so dangerous

iMarketSmart

Fundraising Major Giving Planned Giving 80/20 rule average gift size best practices for planned giving cultivation for planned giving fundraising tips giftgiving Lead Generation major gift fundraising online marketing pareto principle philanthropy blog the 80/20 rule

Which Stupid Things Nonprofits Admit Most to Doing

Kivi's Nonprofit Communications Blog

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Are you being tested?

iMarketSmart

Fundraising Digital Marketing donor relationship management fundraising tips major donor fundraising online marketing Philanthropy philanthropy blog philosophy Planned Giving StrategyMark Zuckerberg’s big $100 million gift in 2010.

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Afraid of Twitter? 5 Quick Tips

Kivi's Nonprofit Communications Blog

Nonprofit Communications Online Marketing Social Networking newbies twitter We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

No Wonder Retention of Online Donors is So Bad

Kivi's Nonprofit Communications Blog

In yesterday’s post, I told you that I suspect that the reason online givers seem to be one-hit-wonders has less to do with online givers being fickle and more with nonprofits not yet figuring out how to do online donor retention well.

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Join Me at the Online Marketing Spa

Kivi's Nonprofit Communications Blog

July 14 – July 30, I’m hosting an Online Marketing Spa for nonprofit communicators. If your online marketing looks a little tired or you feel like it needs a boost of energy, this e-clinic is for you. Register Now for the Online Marketing Spa.

The Convio Online Marketing Nonprofit Benchmark Index Study

DonorDigital

Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Key findings of the 2011 study include: Online fundraising continues to grow.

No April Fool’s Joke – Email Response Rates Drop – A Lot

Kivi's Nonprofit Communications Blog

Content Marketing Copywriting Market Research Nonprofit Communications nptech Online Marketing Social Networking TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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5 Online Marketing Webinars This Month

Kivi's Nonprofit Communications Blog

If your online marketing program isn’t quite what it should be, these five webinars over the next three weeks can help! If you want more in-depth assistance and my personal review of your online marketing program, sign-up for the Online Marketing Spa , which includes all the webinars and much, much more for $299. All-Access Pass Holders to Nonprofit Marketing Guide can now reserve 30 minutes on Kivi’s calendar for only $75.

Online Fundraising Continues to Grow

Kivi's Nonprofit Communications Blog

Online fundraising will be a huge part of the conferences I’m attending this week. Just in time, Convio has released the latest update from its Online Marketing Nonprofit Benchmark Index Study. Here are a few highlights: Online fundraising continues to grow.

How to use a blog to generate planned giving gifts.

iMarketSmart

We all know that planned giving marketing needs to be ubiquitous. Multi-channel planned giving marketing is here. Some donors simply like to read stories online using a blog. I believe we are beginning to understand the future of planned giving marketing.

When You Don’t Meet Your Fundraising Goal

Kivi's Nonprofit Communications Blog

Fundraising Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Your AdviceWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Creating an Online Marketing Strategy in Two Hours at #10NTC

Kivi's Nonprofit Communications Blog

We talked about the beauty of a CMS, Wordpress in particular, and I showed them how easy it is to update your site by making a quick change to the Nonprofit Marketing Guide home page.

Reasons I Don’t Use Instagram [And Why They Are Silly]

Kivi's Nonprofit Communications Blog

Creative Ideas Mobile Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Photography Social Networking Video I have had an Instagram account for over a year now. And I have posted exactly 3 pictures: My sad, lonely Instagram profile.

Just How Hard Is It to Donate to You Online?

Kivi's Nonprofit Communications Blog

A friend recently recalled how I had critiqued her website during a webinar a couple of years ago, and though I don’t remember it exactly, apparently we were both somewhat appalled by how many clicks were required to make an online donation to the organization.

Online Marketing Strategy & Website Makeover - Example from #09NTC

Kivi's Nonprofit Communications Blog

Their challenge was to remake the online presence of Youth Speaks, a nonprofit presenter of Spoken Word performance, education, and youth development programs. loving team 2’s thanks for attending email the day after event to get people to go online to share their impressions.

How to Get Retweeted

Kivi's Nonprofit Communications Blog

Tags: Nonprofit Communications Online Marketing Social Networking nptech twitter

Successful Online Fundraising Campaigns – Tips from @karvetski

Kivi's Nonprofit Communications Blog

Kerri Karvetski is a wonderful nonprofit copywriter and online strategist (and she also teaches the webinars in our Social Media Starter Kit series ). I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign.

Mixed Links for Nonprofit Communicators and Fundraisers

Kivi's Nonprofit Communications Blog

Annual Reports Creative Ideas E-Newsletters Mixed Links Nonprofit Communications Online Marketing Online Tools Social Networking VideoWelcome to another round of Mixed Links! We’ve got some great social media and communications posts today.

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Top email marketing objectives were: keeping supporters informed (80%), attracting and retaining donors (64%), and driving online donations (61%). Total online revenue correlates closely with email list size.

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

Annual reports – when they are done right – can be a great marketing tool showcasing your nonprofit. I cover nonprofit annual reports quite a bit, and thought I would share how this nonprofit went about creating both a print and online version of their annual report.

Fearing What They’ll Say on Facebook

Kivi's Nonprofit Communications Blog

Our next two Nonprofit Marketing Guide webinars will also help: Social Media Fear Factor: Getting Over What’s Holding You Back on Wednesday (02/16/11) and Creating a Social Media Policy for Your Nonprofit next Thursday (02/24/11).