How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. I remain thoroughly convinced that nonprofit online marketing does not have to be an uphill battle, or a cause of overwhelm and stress.

Reality Check: Why You Need an Online Marketing Strategy

Kivi's Nonprofit Communications Blog

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy.

Take Your Online Marketing and Fundraising to the Next Level with Google Analytics

Kivi's Nonprofit Communications Blog

You can use Google Analytics to find out what’s working (and what’s not) with your online marketing and fundraising. Measure the effectiveness of email vs online ads vs social media. Do you know how well your social media campaigns are really doing?

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online? Here are a few highlights: Online revenue is up!

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Go Back-to-School with Online Marketing Experts

J Campbell Social Marketing

Are you looking to enhance your online marketing efforts this fall? Based on the success of our first in-person, small group Social Media Day Mastermind Workshop, we are getting back together for an interactive, comprehensive digital marketing deep dive!

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Creating an Online Marketing Strategy in Two Hours at #10NTC

Kivi's Nonprofit Communications Blog

We talked about the beauty of a CMS, Wordpress in particular, and I showed them how easy it is to update your site by making a quick change to the Nonprofit Marketing Guide home page.

Online Marketing Strategy & Website Makeover - Example from #09NTC

Kivi's Nonprofit Communications Blog

Their challenge was to remake the online presence of Youth Speaks, a nonprofit presenter of Spoken Word performance, education, and youth development programs. loving team 2’s thanks for attending email the day after event to get people to go online to share their impressions.

Trio of Online Marketing Webinars Coming in Feb. - Reserve Your Spot Now

Kivi's Nonprofit Communications Blog

Looking for an online marketing crash course for your nonprofit? Online Marketing Basics: From Email to Social Media (Wednesday, February 11). Creating Online Evangelists: How to Excite and Motivate Your Supporters (Tuesday, February 17).

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Convio Online Marketing Benchmark Study – 2011

The Agitator

billion online in 2011. Increase in online monthly giving — now accounts for 6.9% of online revenue. If there’s one thing the online medium should excel at, it seems to me it should be launching and reinforcing monthly giving programs. Just released.

New free ebook “npEXPERTS: Online Marketing Insights for Nonprofits”

Fundraising Coach

I’m honored to be one 20 experts included in the ebook: npEXPERTS: Online Marketing Insights for Nonprofits. In this ebook, we share tips, tricks and stories on “how to use nonprofit marketing to connect with supporters, activate your donor base, and raise money online.”

Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. online volunteers to participate in offline programs. Give your online marketing staff them the autonomy to make good decisions regardless of the HIPPO (Highest Paid Person’s Opinion) in the room.

The Convio Online Marketing Nonprofit Benchmark Index Study

DonorDigital

Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Key findings of the 2011 study include: Online fundraising continues to grow.

The Convio Online Marketing Nonprofit Benchmark Index™ Study

DonorDigital

Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Key findings of the 2011 study include: Online fundraising continues to grow.

Ditch Your Nonprofit Website Slider or Carousel and Do This Instead

Kivi's Nonprofit Communications Blog

Graphic Design Online Marketing Writing for the WebWe are planning to refresh our website design later in the year, but there’s one thing we decided to get rid of sooner than later: the image slider we had at the top of our homepage.

Top online marketing mistakes - and how to avoid them

Nonprofit Marketing Blog

Prestige Marketing emailed me this nifty infographic today. Our mistake is rarely too much advertising instead of content marketing - because we can’t afford ads! Top 5 Online Marketing Mistakes [Infographic Click here if you can’t see it well.). If I had to apply this to nonprofits, I’d modify this a bit. Here are the top nonprofit variations of these errors: 1.

5 Clever Online Engagement Ideas for Nonprofits

Kivi's Nonprofit Communications Blog

Looking for ways to engage supporters online? Invite an artist to illustrate your supporter’s thoughts submitted online. A Super Effective Online Fundraising Tool: The “Wins” Blog Post. Creative Ideas Ideas for Nonprofit Writers Nonprofit Communications Online Marketing

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Free Ofcom report provides latest update on UK online market

Giving in a Digital World

Yesterday Ofcom , the independent regulator for the UK’s communication industries, released its latest Communications Market Report – providing up-to-date information on the nation’s use of all communications technologies from Radio and Television through to the Internet. 23% of UK adults with home internet access watch catch-up TV online.

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Free Ofcom report provides latest update on UK online market

Giving in a Digital World

Yesterday Ofcom , the independent regulator for the UK’s communication industries, released its latest Communications Market Report – providing up-to-date information on the nation’s use of all communications technologies from Radio and Television through to the Internet. 23% of UK adults with home internet access watch catch-up TV online.

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HELP! Please….

iMarketSmart

I really need your help. I funded a study to help you. Basically, we’re trying to help you and your peers understand more about major gift fundraising. I don’t think there are enough studies on the subject.

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5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

J Campbell Social Marketing

This past year was certainly an explosive one for digital marketing and online fundraising. I worked with nonprofits on a diverse array of online campaigns designed to drive awareness, engagement, fundraising, and more. And what’s the game in nonprofit marketing?

The X Factor or Step 7 for Conducting a Successful Online Marketing Campaign

Marketing for Nonprofits

post, How to Get the Attention of 9,000 people in 1 week or How to Conduct a Successful Online Marketing Campaign in 6 Easy Steps. Her "cause" is helping nonprofits to be smarter at marketing so that they can achieve their missions and change our world. Good marketing on or offline also includes an X Factor - a current event, metaphor, story, or (if you're lucky) a VERY OBVIOUS precipitating event which helps you spread your cause.

3 Powerful Tools to Help You Optimize Your Nonprofit Website

Kivi's Nonprofit Communications Blog

Nonprofit Communications Online Marketing Online Toolsvia GIPHY. Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate.

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Should I have reached out privately to the person who posted the question on the List-Serve instead of posting my critique online? I tell people (especially my staff) to be careful about what they post online. No one likes to hear complaints. .

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21 Stupid Things You Can Stop Doing [Infographic and Recording]

Kivi's Nonprofit Communications Blog

Content Marketing Fundraising Hiring Consultants Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development Trends npcommstupid We''ve Moved! Update your Reader Now.

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21 Stupid Things Nonprofit Marketers Should Stop Doing [Slideshow]

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now.

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Why you should ignore Pokemon Go

iMarketSmart

Pokemon Go is a shiny object. A time waster for a fundraiser seeking serious results. It focuses on the lowest rung of the ladder. DO NOT chase it!

How You Can Revise Your Website, Raise Your Gifts 30%

Kivi's Nonprofit Communications Blog

Creative Ideas Fundraising Guest Bloggers Nonprofit Communications Online Marketing Writing for the WebWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved!

How Often to Email in 2013

Kivi's Nonprofit Communications Blog

Content Marketing E-Newsletters Fundraising Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Publication Management TrendsWe've Moved! Update your Reader Now.

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Marketing is easy, right?

iMarketSmart

Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days. These tools make marketing “easy” But deciding which ones to use… that’s another story.

Which Stupid Things Nonprofits Admit Most to Doing

Kivi's Nonprofit Communications Blog

Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development npcommstupid We''ve Moved! Update your Reader Now.

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Afraid of Twitter? 5 Quick Tips

Kivi's Nonprofit Communications Blog

Nonprofit Communications Online Marketing Social Networking newbies twitter We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

How Often Should Your Nonprofit Send Email to Your List?

Kivi's Nonprofit Communications Blog

E-Newsletters Nonprofit Communications Online Marketing Trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

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Does an “empathy gap” exist among your donors?

iMarketSmart

But could doing so be a misguided marketing strategy? Related posts: >> A Bit of Empathy Might Be the Best Marketing Strategy. >> Fundraising Lead Generation Major Giving Planned Giving cultivation for major gifts emotional marketing empathetic marketing empathy marketing major gift fundraising major gift marketing nonprofit marketing online marketing Philanthropy planned gift marketing Planned Giving Marketing

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Why people WON’T give you money

iMarketSmart

Fundraising Major Giving Planned Giving best practices for planned giving charity blog Digital Marketing fundraising tips Lead generation for planned giving major gift marketing online marketing PhilanthropyToday, instead of talking about what makes people give, let’s take a look at what thwarts giving. You can find examples of communications that depress giving almost everywhere, in your mailbox, your email, in magazines, billboards, just all over the place.

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The top 10 reasons why your donor outreach fails

iMarketSmart

It’s boring. #9. It’s impersonal. #8. It’s irrelevant. #7. It lacks emotion. #6. It’s confusing. #5. It fails to tell the donor what you want them to do. #4. It fails to prove “what’s in it for them” #3.

Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]

Kivi's Nonprofit Communications Blog

We’ve added another advice and tips page to the website – this one covers online fundraising. So whether you are just getting started with raising money online or if you are looking for more advanced ideas, we’ve got you covered.

The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

It’s an email marketing best practice. Content Marketing Nonprofit Communications nptech Online MarketingCall me “Unknown” one more time. You absolutely need to include contact information in your emails (and other forms of communication).

6 reasons why some donors prefer to stay anonymous

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving donor cultivation fundraising tips nonprofit marketing numbered reasons why some donors prefer to stay anonymous online marketing philanthropy blog philosophy Strategy

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Are you being tested?

iMarketSmart

Fundraising Digital Marketing donor relationship management fundraising tips major donor fundraising online marketing Philanthropy philanthropy blog philosophy Planned Giving StrategyMark Zuckerberg’s big $100 million gift in 2010.

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Marketing is easy, right?

iMarketSmart

Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days. These tools make marketing “easy” But deciding which ones to use… that’s another story.