Trending Sources

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online?

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English. Analytics.

Reality Check: Why You Need an Online Marketing Strategy

Kivi's Nonprofit Communications Blog

Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. It’s just not true.

New free ebook “npEXPERTS: Online Marketing Insights for Nonprofits”

Fundraising Coach

I’m honored to be one 20 experts included in the ebook: npEXPERTS: Online Marketing Insights for Nonprofits. Email Marketing.

Top online marketing mistakes - and how to avoid them

Nonprofit Marketing Blog

Prestige Marketing emailed me this nifty infographic today. Our mistake is rarely too much advertising instead of content marketing - because we can’t afford ads! Top 5 Online Marketing Mistakes [Infographic Click here if you can’t see it well.). Here are the top nonprofit variations of these errors: 1.

5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

J Campbell Social Marketing

This past year was certainly an explosive one for digital marketing and online fundraising. And what’s the game in nonprofit marketing?

How Often Should Your Nonprofit Send Email to Your List?

Kivi's Nonprofit Communications Blog

E-Newsletters Nonprofit Communications Online Marketing Trends We''ve Moved! Update your Reader Now. We''ve Moved!

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21 Stupid Things Nonprofit Marketers Should Stop Doing [Slideshow]

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends

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The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

It’s an email marketing best practice. Content Marketing Nonprofit Communications nptech Online Marketing

21 Stupid Things You Can Stop Doing [Infographic and Recording]

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. We''ve Moved! Update your Reader Now.

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Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Kivi's Nonprofit Communications Blog

Creative Ideas Marketing Team Nonprofit Communications nptech Online Marketing Social NetworkingImage Source: https://flic.kr/p/dzN6Vp.

Creating Your Nonprofit’s Version of the #IceBucketChallenge

Kivi's Nonprofit Communications Blog

Of course, the real questions behind that are “How come we aren’t raising a bazillion dollars online?” Backlash is inevitable.

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6 reasons why some donors prefer to stay anonymous

iMarketSmart

They have religious reasons for anonymity (this is the #2 reason according to the same survey study mentioned above). Related Posts. >>

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Should I have reached out privately to the person who posted the question on the List-Serve instead of posting my critique online? Possibly so.

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How Often to Email in 2013

Kivi's Nonprofit Communications Blog

We've Moved! Update your Reader Now. We've Moved! Update your Reader Now.

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How Can You Measure Your Nonprofit’s Marketing Success?

Kivi's Nonprofit Communications Blog

Or maybe you are really confident in your marketing strategy, but just need to be able to prove it’s working to your boss?

Why failing to focus on major and planned gifts can be so dangerous

iMarketSmart

In 2014, just 50 people in the United States were responsible for almost 3% ($10.2 households are responsible for 67% (2/3) of all household charity.

Are you being tested?

iMarketSmart

Mark Zuckerberg’s big $100 million gift in 2010. So what happened? Some consultants got paid $1,000 a day to the tune of $20 million.

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How You Can Revise Your Website, Raise Your Gifts 30%

Kivi's Nonprofit Communications Blog

Creative Ideas Fundraising Guest Bloggers Nonprofit Communications Online Marketing Writing for the WebWe've Moved! We've Moved!

Which Stupid Things Nonprofits Admit Most to Doing

Kivi's Nonprofit Communications Blog

Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development npcommstupid

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Afraid of Twitter? 5 Quick Tips

Kivi's Nonprofit Communications Blog

Nonprofit Communications Online Marketing Social Networking newbies twitter We''ve Moved! Update your Reader Now. We''ve Moved!

No Wonder Retention of Online Donors is So Bad

Kivi's Nonprofit Communications Blog

I promised to share what happened when I gave online gifts to 20 national nonprofits at the end of 2011. Let me back up just a tad. Love it.

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Join Me at the Online Marketing Spa

Kivi's Nonprofit Communications Blog

July 14 – July 30, I’m hosting an Online Marketing Spa for nonprofit communicators. For those of you outside the U.S.,

The Convio Online Marketing Nonprofit Benchmark Index Study

DonorDigital

Key findings of the 2011 study include: Online fundraising continues to grow. This indicates more people are moving online to give even if inspired through other channels. Haiti relief played a strong role in growing aggregate online fundraising. Email List Building Online Fundraising benchmarks Convio Haitiin 2009.

How to use a blog to generate planned giving gifts.

iMarketSmart

We all know that planned giving marketing needs to be ubiquitous. Multi-channel planned giving marketing is here. You can see it here.

No April Fool’s Joke – Email Response Rates Drop – A Lot

Kivi's Nonprofit Communications Blog

Content Marketing Copywriting Market Research Nonprofit Communications nptech Online Marketing Social Networking TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

5 Online Marketing Webinars This Month

Kivi's Nonprofit Communications Blog

If your online marketing program isn’t quite what it should be, these five webinars over the next three weeks can help! If you want more in-depth assistance and my personal review of your online marketing program, sign-up for the Online Marketing Spa , which includes all the webinars and much, much more for $299.

Online Fundraising Continues to Grow

Kivi's Nonprofit Communications Blog

Online fundraising will be a huge part of the conferences I’m attending this week. Fundraising Online Marketing TrendsGreat!

When You Don’t Meet Your Fundraising Goal

Kivi's Nonprofit Communications Blog

Fundraising Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Your AdviceWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

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Reasons I Don’t Use Instagram [And Why They Are Silly]

Kivi's Nonprofit Communications Blog

Creative Ideas Mobile Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Photography Social Networking Video

Creating an Online Marketing Strategy in Two Hours at #10NTC

Kivi's Nonprofit Communications Blog

All-Access Pass Holders to Nonprofit Marketing Guide can now reserve 30 minutes on Kivi’s calendar for only $75. Sound familiar?

Just How Hard Is It to Donate to You Online?

Kivi's Nonprofit Communications Blog

The goal is to help you find and fix problems for your online donors ahead of giving season. How cumbersome is that form, start to finish?

Online Marketing Strategy & Website Makeover - Example from #09NTC

Kivi's Nonprofit Communications Blog

loving team 2’s thanks for attending email the day after event to get people to go online to share their impressions. Battle Nonprofit.&#.

Does an “empathy gap” exist among your donors?

iMarketSmart

But could doing so be a misguided marketing strategy? Related posts: >> A Bit of Empathy Might Be the Best Marketing Strategy. >> A lot of charities tout the fact that they take care of their own. Marines helping marines! Cancer patients helping cancer patients! And so on. Our evidence is anecdotal of course.

How to Get Retweeted

Kivi's Nonprofit Communications Blog

Tags: Nonprofit Communications Online Marketing Social Networking nptech twitter

Successful Online Fundraising Campaigns – Tips from @karvetski

Kivi's Nonprofit Communications Blog

Kerri Karvetski is a wonderful nonprofit copywriter and online strategist (and she also teaches the webinars in our Social Media Starter Kit series ).

Mixed Links for Nonprofit Communicators and Fundraisers

Kivi's Nonprofit Communications Blog

Annual Reports Creative Ideas E-Newsletters Mixed Links Nonprofit Communications Online Marketing Online Tools Social Networking Video

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Writing a Donor Centered Website

Kivi's Nonprofit Communications Blog

Many online gifts are impulse purchases. What do they require in order to complete the online giving process? The check-out experience.

HELP! Please….

iMarketSmart

I really need your help. I funded a study to help you. I don’t think there are enough studies on the subject. And more. They are fascinating.

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Total online revenue correlates closely with email list size. Email Marketing Challenges.

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