Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Online giving increased 14% over 2012 totals.

Increase In Online Giving Presents Nonprofits With Great Opportunity

J Campbell Social Marketing

Get excited – online giving is definitely on the rise! Online giving, while definitely growing, is still a very minor part of overall funds raised for nonprofits. (In Interesting points to consider: The average online gift is $89.

Trending Sources

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

Are you thinking about participating in a Giving Day? Giving Days can be great ways of harnessing the immediacy and connectedness of social networks to raise funds, recruit new supporters, and raise awareness of your mission. Give Local America . Giving Tuesday.

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Data Dashboard For Online Giving

The Agitator

Kudos to Network for Good for its new ‘data dashboard’ which (for US fundraisers) records a variety of metrics related to online giving — including number of donors, frequency of giving, dollar amounts, day of year, region, and type of cause. The data, based upon millions of donations made through the Network for Good online giving platform, is compiled on a rolling year basis and will be updated weekly.

Picture this: 2012 online giving illustrated

Nonprofit Marketing Blog

At Network for Good, we found online giving once more on the rise in 2012. This Index builds on data and observations from The Online Giving Study , released in 2010, and is updated quarterly to provide timely snapshots of the state of charitable giving.

Online Giving — 7 Tips For Maximum Donations

The Agitator

Here’s their latest wise advice — 7 tips on maximizing your online fundraising success by using proven practices in designing your donation pages. The infographic speaks for itself … Fundraising philosophy/profession Online fundraising and marketing premiumWatch out Australia and New Zealand … Big news below about Roger! But first our post. More often than not, I agree with the practical advice proffered by MobileCause.

The danger of seeking 100% online giving

Fundraising Coach

Online giving definitely is growing. And if you listen to the growth statistics, you may feel you can fully fund your organization using online giving tools. According to a recent GivingUSA webinar, online giving is now 8.3% of all giving.

Update On Online Giving

The Agitator

In partnership with Network for Good, the Chronicle of Philanthropy provides a ‘data dashboard’ updated monthly that reports trends in online giving. So, not a bad picture of what’s happening online in the US. Here are some factoids from the most recent dashboard : In the last 12 months (updated 6 June), 1,072,329 online donors gave $217,148,597. Fundraising analytics / data Online fundraising and marketing premium

6 Steps to Maximize Online Giving

Fundraising 123

As more donors opt to complete their donations online, it is our job as nonprofits to encourage and support that giving preference. You can maximize your online fundraising results this year by making online giving an easy, memorable and readily available option.

‘F’ Grade For Online Giving

The Agitator

The Chronicle of Philanthropy reports a new study which gives a ‘F’ grade to most nonprofits for their online fundraising. The study of 151 charities, including 100 on the Chron’s Top 400 list, points to many shortcomings in these organizations’ online fundraising practices. Here’s where to download the Online Fundraising Scorecard , prepared by Dunham+Company.

Data extravaganza! Check out the newest online giving indices

Nonprofit Marketing Blog

I’m very excited to announce that Network for Good has three new sources of data on the state of online giving! Here’s the headline from all three of these reports: Online giving is significantly up this year.

New Study: Online giving is up; Email response is down

Nonprofit Marketing Blog

M+R Strategic Services & NTEN just released their annual online benchmark study for nonprofits, and they found online fundraising continues to grow - as does the social network reach of nonprofits.

What Do Online Giving Numbers Mean?

JCA Insights

According to a recent article in the Chronicle of Philanthropy , “online donations rose sharply last year.” ” Convio, Blackbaud and Network for Good, all fundraising system vendors, reported increases in giving to their customers. Blackbaud reported 5,000 of its customers raised 10% more dollars online in December but didn’t specify what the increase was compared to. Network for Good reported a 20% increase in online giving during 2010 compared to 2009.

Want to drive online giving? Send a letter

Fundraising Coach

Studies continue to show that online giving is the fastest growing fundraising channel. The best way to grow online donations. So what’s the best way to grow online donations? The study says direct mail is a growing source for online gifts. In fact, it says more than times as many donors say they gave online because of being prompted by a letter than by an email. Test your own online giving. Ask online giving

Overall giving flat, online giving up

Nonprofit Marketing Blog

Charitable giving was nearly flat in 2011, just as it was in 2010, according to the newly released report, “Giving USA,” the annual report on the state of American philanthropy. Individual giving grew 0.8% It pointed out last year Rooney predicted that a recovery in giving could occur by 2016; now, given current conditions, “he says it will more likely be 2022.” ” Total charitable giving last year was still 11 percent below what it was in 2007.

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11 Great Online Giving Tips for #GivingTuesday and Every Day

Nonprofit Marketing Blog

For many organizations, #GivingTuesday will launch the giving season, fueling energy and excitement that will carry through to year-end. 11 to-do’s for #GivingTuesday and year-end campaigns that work online. The countdown is on.

What’s the state of your online giving?

Nonprofit Marketing Blog

In our latest Network for Good video clip , I share some key points about the state of online giving. Online donations continue to grow at a faster clip than overall giving as more of our communication and actions go online. Online giving must be easy.

Online giving continues to grow—how to grow along with it

Nonprofit Marketing Blog

The Chronicle of Philanthropy reports that online donations rose 14 percent from 2011, reaching $2.1-billion in 2012. The study was based on data provided by Blackbaud, Network for Good, and PayPal, and examined online giving totals from 115,000 nonprofits. This latest analysis underscores just how online giving is growing at a more rapid pace than overall giving, which had a growth rate of only 1.5% in 2012, according to Giving USA.

Make Online Giving a Breeze

Ann Green

Even if you mail your appeal letter, a bunch of people will donate online. Is your donation page ready for an onslaught of online donors? Is it also easy to give on a mobile device? Put yourself in your donors’ shoes by donating to your organization online.

Year-end Online Giving Wrap-up

The Agitator

Yesterday Roger gave us an up-close micro-view of how bad year-end online fundraising appeals can be. million raised from November 1st through December 31st, Online fundraising and marketing premium

The online giving experience matters - and the data proves it

Nonprofit Marketing Blog

Since 2010, Network for Good has been tracking digital philanthropy across several distinct channels including individual charity websites, charity portals and social giving (peer-to-peer) websites and applications.

2011 Online Giving Grows 13%, Except …

The Agitator

Blackbaud released its 2011 Online Giving Report yesterday, revealing some significant findings and adding new features that most readers should find quite helpful. The data used for the Report are drawn from 24 months of online giving from 1,895 nonprofits, online major gift input from 2,397 nonprofits, and both online and offline giving representing $5.1 The seasonality of year-end giving continues to be quite significant.

Distinct, Authentic Branding Boosts Stronger Relationships + Increased Giving – The Online Giving Study

Getting Attention

Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention and gift levels. lower than for donors who give via charity-branded giving pages.

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.

Nonprofit giving is about more than just money

J Campbell Social Marketing

Nonprofits are obsessed with online giving campaigns and social media fundraising , but how can we quantify all the other ways people support our cause? The post Nonprofit giving is about more than just money appeared first on JCSM.

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5 Biggest Trends in Online Fundraising at #12NTC

Wild Woman Fundraising

I used to think December was the place to concentrate your online fundraising attention. Here are five of the biggest trends in online fundraising. Trend 1: Online fundraising is up 13%. 20% of all online giving happens in December. 12ntc online giving trends.

2011 Online Giving

A. Fine Blog

Blackbaud just released it’s 2011 Online Giving report , and as I have come to expect with Blackbaud’s reports, this one is chock full of interesting trends and tidbits. For my data geek readers, the data come from, “… 24 months of online giving data from 1,895 nonprofit organizations, online major giving data from 2,397 nonprofits, and both online and offline data representing $5.1 alumni) is a kaey to increasing giving.

New studies show online giving up - but results may vary

Nonprofit Marketing Blog

Convio has released its Online Marketing Nonprofit Benchmark Index™ Study , and M+R followed with its own 2011 eNonprofits Benchmarks Study. Online fundraising continues to grow - but just how much varies. Convio says overall, 79 percent of organizations included in its report raised more in 2010 than 2009, while 21 percent saw declines in their online fundraising. But M&R reports more steady growth of 10 percent in 2010, when disaster giving is discounted.

UK online giving up 85% over 3 years – but still only 3.7% of charitable donations?

Giving in a Digital World

However, I have been keeping-up with my report and research reading, and last week’s release of the latest eBay/MissionFish report ‘Passion, persistence and partnership: the secrets of earning more online’ has finally got me back to my keyboard. Based on the nfpSynergy ‘Virtual Promise’ research data quoted in the report there was an 85% increase in the percentage of voluntary income that came from online between 2007 and 2010.

Online Giving Should Be Painless

Ann Green

Even if you mail your appeal letter, many people will donate online. That means online giving on your website needs to be painless. Use this checklist to make sure your donation page is ready for your online donors. Is it also easy to give on a mobile device?

Reader Questions: How often should you communicate with your supporters?

Wild Woman Fundraising

Have you ever seen the Atlas of Giving? It uses science to predict which months people are most likely to give for different causes ; here it is. Click here to view a sample from the Atlas of Giving.

6 Things Nonprofits Need To Do After #GivingTuesday

J Campbell Social Marketing

So why not participate in an international day of giving back? That’s the premise behind #GivingTuesday – to kick off the year-end charitable giving season with a splash. These people may have donated online in the spur of the moment or based on something they saw on social media.

Donation Usability: Increasing Online Giving to Non-Profits and Charities

Fundraising 123

Our new usability studies revealed considerable frustration as potential donors visited sites and tried to discern various organizations' missions and goals — which are key factors in their decisions about whether to give money. In 2008, non-profits got about 10% of their donations online, according to a survey by Target Analytics. Well-designed non-profit websites are particularly suited for attracting new donors and efficiently supporting small-scale impulse giving.

Study Shows That 35% of Online Giving Is Prompted by a Personal Ask

Blue Sky Collaborative

A recent study by AFP yielded some very revealing results about Personal Fundraising. Whether you call it Personal Fundraising, Peer to Peer Fundraising, Friends Asking Friends, or Viral Fundraising it's all referring to the same dynamic that involves supporters of

What You Need to Know about the New Online Giving Index

Nonprofit Marketing Blog

This is a guest post from my colleague Kate Olsen at Network for Good, author of our new Online Giving Index. Network for Good has a unique perspective on the experience and behaviors of charitable giving across several distinct channels including: individual charity websites, charity portals and social giving (peer-to-peer) websites. To that end, we’ve created The Network for Good Online Giving Index with insights and trends to inform your charitable engagement.

Superb Online Giving Study

The Agitator

Just released today is this excellent report on online giving from Network for Good and TrueSense Marketing. From the Executive Summary: The study covers $381 million in online giving through Network for Good’s platform, including 3.6 The online giving experience has a significant impact on donor loyalty, retention, and gift levels. In other words, online fundraising is all about relation-ships, as it is in offline fundraising.

Perk up your online giving

Get Fully Funded

Are you getting as many online donations as you’d like? There’s a great article in the November issue of Fundraising Success that covers the basics of online giving. My pal Gail Perry also has something to say about online giving. Is it safe to give on your website? If you’ve been successful raising money online, hit the comment link and let us know what’s working for you (or not working).

Online Giving Thoughts

A Small Change

Today is the rest of my conversation with Jon Biedermann, Vice President at DonorPerfect and here are a few of his thoughts about online giving. Are you seeing online donations grow at a larger proportion to what they have been in the past? However, it still only accounts for a very small fraction of overall giving- currently hovering at only 3%! Do you see online giving as an important strategic area of growth for nonprofits during these economic times?

A quickie summary of the Online Giving Study

Nonprofit Marketing Blog

As you know, at Network for Good, we recently released a study of $381 million in online giving by nearly 2 million donors. The main finding of the study was that just as relationships matter in offline giving, they do online as well. In addition we found the gap between offline and online donor behavior is closing. Online giving is no longer the domain of wealthy early adopters – it’s more and more mainstream.

PSA: Check your nonprofit's donation page NOW

Fundraising Coach

Last night, my wife and I were doing some year-end giving. We went to a nonprofit we love and found this on their donation page: Where there should have been a giving form, there was just a line of code. No way to give online at all. Don't let this happen to you!

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