The danger of seeking 100% online giving

Fundraising Coach

Online giving definitely is growing. And if you listen to the growth statistics, you may feel you can fully fund your organization using online giving tools. According to a recent GivingUSA webinar, online giving is now 8.3% of all giving. of giving is not online. The post The danger of seeking 100% online giving appeared first on FundraisingCoach.com.

Perk up your online giving

Get Fully Funded

Are you getting as many online donations as you’d like? There’s a great article in the November issue of Fundraising Success that covers the basics of online giving. My pal Gail Perry also has something to say about online giving. Is it safe to give on your website? If you’ve been successful raising money online, hit the comment link and let us know what’s working for you (or not working).

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6 Steps to Maximize Online Giving

Fundraising 123

As more donors opt to complete their donations online, it is our job as nonprofits to encourage and support that giving preference. You can maximize your online fundraising results this year by making online giving an easy, memorable and readily available option. Use a reliable, flexible solution for online donation processing. Need a reliable & customizable online donation service that's easy to use?

Make Online Giving a Breeze

Ann Green

Even if you mail your appeal letter, a bunch of people will donate online. Is your donation page ready for an onslaught of online donors? Is it also easy to give on a mobile device? Put yourself in your donors’ shoes by donating to your organization online. If you’ve ever donated online, you know the thank you experience is often pretty blah. An online donation should also generate an equally engaging thank you email.

Online Giving Should Be Painless

Ann Green

Even if you mail your appeal letter, many people will donate online. That means online giving on your website needs to be painless. Use this checklist to make sure your donation page is ready for your online donors. Is it also easy to give on a mobile device? Put yourself in your donors’ shoes by donating to your organization online. If you’ve ever donated online, you know the thank you experience often leaves you with an empty feeling.

Maximize end-of-year online giving

Get Fully Funded

Did you know that most donors check out your website before they make a gift – whether they are giving on line or through the mail? A recent study found that potentially up to 50% of your donors are going to check you out online before they give, whether they give online or not. . Couple that with the fact that the last week of the year is THE BIGGEST week for online donations, and it’s time to give your website a little tune-up.

Maximize end-of-year online giving

Get Fully Funded

Did you know that most donors check out your website before they make a gift – whether they are giving on line or through the mail? A recent study found that potentially up to 50% of your donors are going to check you out online before they give, whether they give online or not. . Couple that with the fact that the last week of the year is THE BIGGEST week for online donations, and it’s time to give your website a little tune-up.

Online Giving Thoughts

A Small Change

Today is the rest of my conversation with Jon Biedermann, Vice President at DonorPerfect and here are a few of his thoughts about online giving. Are you seeing online donations grow at a larger proportion to what they have been in the past? However, it still only accounts for a very small fraction of overall giving- currently hovering at only 3%! Do you see online giving as an important strategic area of growth for nonprofits during these economic times?

How You Can Encourage Mobile and Online Giving

Fundraising 123

When communicating to donors online or via mobile, it''s crucial to quickly make a compelling case for giving. As you put together your year-end campaigns, look to innovative online campaigns such as those highlighted on One Today. And to really take your fundraising to the next level, check out DonateNow , Network for Good''s easy online fundraising platform. So Google''s Android application One Today encourages many fundraising best practices that any cause can use.

Update On Online Giving

The Agitator

In partnership with Network for Good, the Chronicle of Philanthropy provides a ‘data dashboard’ updated monthly that reports trends in online giving. So, not a bad picture of what’s happening online in the US. Here are some factoids from the most recent dashboard : In the last 12 months (updated 6 June), 1,072,329 online donors gave $217,148,597. Fundraising analytics / data Online fundraising and marketing premium

Data Dashboard For Online Giving

The Agitator

Kudos to Network for Good for its new ‘data dashboard’ which (for US fundraisers) records a variety of metrics related to online giving — including number of donors, frequency of giving, dollar amounts, day of year, region, and type of cause. The data, based upon millions of donations made through the Network for Good online giving platform, is compiled on a rolling year basis and will be updated weekly.

Want to drive online giving? Send a letter

Fundraising Coach

Studies continue to show that online giving is the fastest growing fundraising channel. The best way to grow online donations. So what’s the best way to grow online donations? The study says direct mail is a growing source for online gifts. In fact, it says more than times as many donors say they gave online because of being prompted by a letter than by an email. Test your own online giving. Ask online giving

‘F’ Grade For Online Giving

The Agitator

The Chronicle of Philanthropy reports a new study which gives a ‘F’ grade to most nonprofits for their online fundraising. The study of 151 charities, including 100 on the Chron’s Top 400 list, points to many shortcomings in these organizations’ online fundraising practices. Here’s where to download the Online Fundraising Scorecard , prepared by Dunham+Company.

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

Are you thinking about participating in a Giving Day? Giving Days can be great ways of harnessing the immediacy and connectedness of social networks to raise funds, recruit new supporters, and raise awareness of your mission. Successful giving days take planning, concerted resources, solid execution…and a reality check ( MUST READ: One Lesson from the #iGiveLocal “Give Local America” Fiasco and The Heroes and Villains of the Give Local America Story #GiveDayLessons ).

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Superb Online Giving Study

The Agitator

Just released today is this excellent report on online giving from Network for Good and TrueSense Marketing. From the Executive Summary: The study covers $381 million in online giving through Network for Good’s platform, including 3.6 The online giving experience has a significant impact on donor loyalty, retention, and gift levels. In other words, online fundraising is all about relation-ships, as it is in offline fundraising.

2011 Online Giving

A. Fine Blog

Blackbaud just released it’s 2011 Online Giving report , and as I have come to expect with Blackbaud’s reports, this one is chock full of interesting trends and tidbits. For my data geek readers, the data come from, “… 24 months of online giving data from 1,895 nonprofit organizations, online major giving data from 2,397 nonprofits, and both online and offline data representing $5.1 alumni) is a kaey to increasing giving.

Landmark Online Giving Study

A. Fine Blog

Network for Good and TrueSense Marketing released their long awaited study of online giving appropriately named The Online Giving Study. The study looked at data for about $400 million worth of giving across charitable websites, giving portals and social networks processed by Network for Good. Social Media Allyson Kapin Amy Sample Ward charity:water network for good Online Giving Study TrueSense Marketing

‘F’ Grade For Online Giving

The Agitator

The Chronicle of Philanthropy reports a new study which gives a ‘F’ grade to most nonprofits for their online fundraising. The study of 151 charities, including 100 on the Chron’s Top 400 list, points to many shortcomings in these organizations’ online fundraising practices. Here’s where to download the Online Fundraising Scorecard , prepared by Dunham+Company. These groups raised about 25% more money online than others.

Online Giving Benchmark Study Confirms The Obvious but is Interesting Nonetheless

Blue Sky Collaborative

Online fundraising continues to grow robustly 2. Online represents a strong donor acquisition channel 3. Online giving continues to grow fastest for small organizations Some other info can be. Fundraising Tips Online FundraisingHere are some of the key findings in the study: 1.

Study Shows That 35% of Online Giving Is Prompted by a Personal Ask

Blue Sky Collaborative

A recent study by AFP yielded some very revealing results about Personal Fundraising. Whether you call it Personal Fundraising, Peer to Peer Fundraising, Friends Asking Friends, or Viral Fundraising it's all referring to the same dynamic that involves supporters of

Year-end Online Giving Wrap-up

The Agitator

Yesterday Roger gave us an up-close micro-view of how bad year-end online fundraising appeals can be. But as bad as it gets, there’s no question — looking at the macro-picture — that December sees more cash roll in than any other month as nonprofits do their best (or worst, in some cases) to barrage their poor donors with online appeals. million raised from November 1st through December 31st, Online fundraising and marketing premium

Distinct, Authentic Branding Boosts Stronger Relationships + Increased Giving – The Online Giving Study

Getting Attention

Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention and gift levels. Giving on social networks is significant, but donor loyalty is highest on charity websites that build strong connections with donors. Personality matters on these websites: The loyalty factor for donors acquired through generic giving pages is 66.7%

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Online giving increased 14% over 2012 totals. Here is a nifty infographic they created for it: The post Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013 appeared first on J Campbell Social Marketing.

Alexandria – Online Giving Mecca

The Agitator

It’s Alexandria, Virginia — according to Convio, the top city in America (with population over 100,000) in terms of per capita online giving. Convio’s used online fundraising figures from its clients ($750 million in 2008, topping that in 2009) to come up with the list. Bellevue, WA (giving back all those Microsoft profits!). No, that’s not Alexandria, Egypt (a fascinating city by the way).

Overall giving flat, online giving up

Nonprofit Marketing Blog

Charitable giving was nearly flat in 2011, just as it was in 2010, according to the newly released report, “Giving USA,” the annual report on the state of American philanthropy. Individual giving grew 0.8% It pointed out last year Rooney predicted that a recovery in giving could occur by 2016; now, given current conditions, “he says it will more likely be 2022.” ” Total charitable giving last year was still 11 percent below what it was in 2007.

2009 Online Giving – 10 Questions

The Agitator

Last week we reported some data from online firms Blackbaud and Convio regarding 2009 online fundraising. To refresh you on the highlights: Online fundraising revenue was up 46% over 2008 for all groups in Blackbaud’s universe (over 1,700 nonprofits), with 35% of groups reporting no increase in online revenue. Here are some questions that occur to me as nonprofit online fundraisers move into 2010 … 1. So what about online prospecting?

2011 Online Giving Grows 13%, Except …

The Agitator

Blackbaud released its 2011 Online Giving Report yesterday, revealing some significant findings and adding new features that most readers should find quite helpful. The data used for the Report are drawn from 24 months of online giving from 1,895 nonprofits, online major gift input from 2,397 nonprofits, and both online and offline giving representing $5.1 The seasonality of year-end giving continues to be quite significant.

Donation Usability: Increasing Online Giving to Non-Profits and Charities

Fundraising 123

Our new usability studies revealed considerable frustration as potential donors visited sites and tried to discern various organizations' missions and goals — which are key factors in their decisions about whether to give money. In 2008, non-profits got about 10% of their donations online, according to a survey by Target Analytics. Well-designed non-profit websites are particularly suited for attracting new donors and efficiently supporting small-scale impulse giving.

The economy may be down, but online giving is up

Fundraising 123

Many of our clients have been asking, “What does this mean for our online fundraising program?” It’s a great question—and one that we couldn’t find a good answer to, so we decided to do our own analysis. We looked at online giving for five nonprofit clients during September and October, including Easter Seals, Habitat for Humanity International, National Multiple Sclerosis Society, Oxfam America, and The Wilderness Society.

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Online Giving Peaks Next Week

The Agitator

I hope you’re not giving your online fundraising team time off next week.*. As Stephanie Strom reported recently in the NYT, citing data from Convio, a phenomenal spike in online giving occurs at year-end … literally December 31st. Here’s what she says … "New data from Convio, a software company, shows that charitable donors that use Convio’s online giving systems made 13.2

Increase In Online Giving Presents Nonprofits With Great Opportunity

J Campbell Social Marketing

Get excited – online giving is definitely on the rise! Online giving, while definitely growing, is still a very minor part of overall funds raised for nonprofits. (In Search Mojo has created the below infographic, drawing on research from the 2013 eNonprofit Benchmark Study , M + R Strategic Services , NTEN , Blackbaud’s Online Marketing Benchmark Study for Nonprofits and Common Knowledge. Interesting points to consider: The average online gift is $89.

The Dismal Results of My Online Giving Experiment

Kivi's Nonprofit Communications Blog

Back on November 24, 2008, I cashed in a bunch of credit card miles through Capital One’s No Hassle Giving Site , converting them into cash gifts to charities. Giving through Network for Good is not their preferred means of receiving online gifts — they’d prefer to get them through their own website — so they are not set up to acknowledge gifts like mine. Either one or both is acceptable, given that it was an online gift.

Online Giving Surges For Haiti

The Agitator

The initial reports we’ve seen indicate that humanitarian organizations are receiving record amounts of contributions, amounts exceeding Katrina, with the earliest gifts being made online at an astounding rate. Facilitating this kind of disaster response is what online fundraising systems do best. By now, major relief and humanitarian organizations have contingency programs in place, supported by robust online fundraising systems, to enable immediate response.

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Your Simple 5-Point Plan for Giving Tuesday on December 1 #GivingTuesday

J Campbell Social Marketing

I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on December 1 – Giving Tuesday! .

11 Great Online Giving Tips for #GivingTuesday and Every Day

Nonprofit Marketing Blog

For many organizations, #GivingTuesday will launch the giving season, fueling energy and excitement that will carry through to year-end. Today, we’re focused on one of the most important year-end strategies for any organization: creating a compelling online presence and outreach campaign to inspire support. 11 to-do’s for #GivingTuesday and year-end campaigns that work online. The countdown is on. In exactly 7 weeks, or 49 days, #GivingTuesday will be here!

UK online giving up 85% over 3 years – but still only 3.7% of charitable donations?

Giving in a Digital World

However, I have been keeping-up with my report and research reading, and last week’s release of the latest eBay/MissionFish report ‘Passion, persistence and partnership: the secrets of earning more online’ has finally got me back to my keyboard. Based on the nfpSynergy ‘Virtual Promise’ research data quoted in the report there was an 85% increase in the percentage of voluntary income that came from online between 2007 and 2010.

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Feedback Week: What People Don’t Like about Your Online Giving Process

The Agitator

Because they all have to do with online giving: I want more online giving options! Make it easier to donate online! Why doesn’t it save my info online? That’s not what I saw online/offline! For more online giving options , 45% of these comments ask for different payment mechanisms, whether PayPal or additional credit card options. Why doesn’t it save my info online ?” Other online concerns you are hearing?

What’s the state of your online giving?

Nonprofit Marketing Blog

In our latest Network for Good video clip , I share some key points about the state of online giving. Online donations continue to grow at a faster clip than overall giving as more of our communication and actions go online. As digital natives come into their own and as we see peer fundraising, mobile giving , and events like giving days become nonprofit staples, we expect online giving rates to climb more quickly.

Blackbaud Research on Online Giving

A. Fine Blog

I had great fun last week keynoting Blackbaud’s annual North America conference in DC. Here is the video of the keynote that I did in person and Beth did virtually. Here is the video of our presentation: I was very pleased by the response from the attendees, but it’s not what stuck with me for [.].

The online giving experience matters - and the data proves it

Nonprofit Marketing Blog

Since 2010, Network for Good has been tracking digital philanthropy across several distinct channels including individual charity websites, charity portals and social giving (peer-to-peer) websites and applications. Nonprofits with a branded donation page – a page that shows off the organization’s personality and makes giving tangible for donors – can see up to 7 times more in donation dollars than a nonprofit with a generic, e-commerce page for donations.

Holiday Online Giving Will Top $4 Billion

The Agitator

Based on research conducted for them by Forrester Research, Convio estimates that online giving to nonprofits in the US will top $4 billion this holiday season (Nov 1-Dec 31 — up from $3.1 The Convio study is full of other tidbits on how donors are using internet-based tools and resources to assist their giving. This is a little more bullish than other data I’ve seen re consumer online spending.

Data extravaganza! Check out the newest online giving indices

Nonprofit Marketing Blog

I’m very excited to announce that Network for Good has three new sources of data on the state of online giving! Here’s the headline from all three of these reports: Online giving is significantly up this year. THE BIG PICTURE: We at Network for Good have partnered with the Chronicle of Philanthropy , PayPal and Blackbaud to create the first-ever national online giving index.

The Ups and Downs of Online Giving in a Down Economy

Fundraising 123

In December of 2008, we published an article showing that online giving had grown significantly between the fall of 2007 and the fall of 2008.1 As before, we looked at online giving for five nonprofit clients, including Easter Seals, Habitat for Humanity International, National Multiple Sclerosis Society, Oxfam America, and The Wilderness Society. The data below represents the average changes in giving, year over year, for the five organizations.