The danger of seeking 100% online giving

Fundraising Coach

Online giving definitely is growing. And if you listen to the growth statistics, you may feel you can fully fund your organization using online giving tools. According to a recent GivingUSA webinar, online giving is now 8.3% of all giving.

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Online giving increased 14% over 2012 totals.

6 Steps to Maximize Online Giving

Fundraising 123

As more donors opt to complete their donations online, it is our job as nonprofits to encourage and support that giving preference. You can maximize your online fundraising results this year by making online giving an easy, memorable and readily available option.

Make Online Giving a Breeze

Ann Green

Even if you mail your appeal letter, a bunch of people will donate online. Is your donation page ready for an onslaught of online donors? Is it also easy to give on a mobile device? Put yourself in your donors’ shoes by donating to your organization online.

Online Giving Should Be Painless

Ann Green

Even if you mail your appeal letter, many people will donate online. That means online giving on your website needs to be painless. Use this checklist to make sure your donation page is ready for your online donors. Is it also easy to give on a mobile device?

Increase In Online Giving Presents Nonprofits With Great Opportunity

J Campbell Social Marketing

Get excited – online giving is definitely on the rise! Online giving, while definitely growing, is still a very minor part of overall funds raised for nonprofits. (In Interesting points to consider: The average online gift is $89.

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

Are you thinking about participating in a Giving Day? Giving Days can be great ways of harnessing the immediacy and connectedness of social networks to raise funds, recruit new supporters, and raise awareness of your mission. Give Local America . Giving Tuesday.

How You Can Encourage Mobile and Online Giving

Fundraising 123

When communicating to donors online or via mobile, it''s crucial to quickly make a compelling case for giving. As you put together your year-end campaigns, look to innovative online campaigns such as those highlighted on One Today.

Maximize end-of-year online giving

Get Fully Funded

Did you know that most donors check out your website before they make a gift – whether they are giving on line or through the mail? A recent study found that potentially up to 50% of your donors are going to check you out online before they give, whether they give online or not. . Couple that with the fact that the last week of the year is THE BIGGEST week for online donations, and it’s time to give your website a little tune-up.

Maximize end-of-year online giving

Get Fully Funded

Did you know that most donors check out your website before they make a gift – whether they are giving on line or through the mail? A recent study found that potentially up to 50% of your donors are going to check you out online before they give, whether they give online or not. . Couple that with the fact that the last week of the year is THE BIGGEST week for online donations, and it’s time to give your website a little tune-up.

What Do Online Giving Numbers Mean?

JCA Insights

According to a recent article in the Chronicle of Philanthropy , “online donations rose sharply last year.” ” Convio, Blackbaud and Network for Good, all fundraising system vendors, reported increases in giving to their customers. Blackbaud reported 5,000 of its customers raised 10% more dollars online in December but didn’t specify what the increase was compared to. Network for Good reported a 20% increase in online giving during 2010 compared to 2009.

Online Giving Thoughts

A Small Change

Today is the rest of my conversation with Jon Biedermann, Vice President at DonorPerfect and here are a few of his thoughts about online giving. Are you seeing online donations grow at a larger proportion to what they have been in the past? However, it still only accounts for a very small fraction of overall giving- currently hovering at only 3%! Do you see online giving as an important strategic area of growth for nonprofits during these economic times?

Update On Online Giving

The Agitator

In partnership with Network for Good, the Chronicle of Philanthropy provides a ‘data dashboard’ updated monthly that reports trends in online giving. So, not a bad picture of what’s happening online in the US. Here are some factoids from the most recent dashboard : In the last 12 months (updated 6 June), 1,072,329 online donors gave $217,148,597. Fundraising analytics / data Online fundraising and marketing premium

Data Dashboard For Online Giving

The Agitator

Kudos to Network for Good for its new ‘data dashboard’ which (for US fundraisers) records a variety of metrics related to online giving — including number of donors, frequency of giving, dollar amounts, day of year, region, and type of cause. The data, based upon millions of donations made through the Network for Good online giving platform, is compiled on a rolling year basis and will be updated weekly.

Want to drive online giving? Send a letter

Fundraising Coach

Studies continue to show that online giving is the fastest growing fundraising channel. The best way to grow online donations. So what’s the best way to grow online donations? The study says direct mail is a growing source for online gifts. In fact, it says more than times as many donors say they gave online because of being prompted by a letter than by an email. Test your own online giving. Ask online giving

Cool New Online Giving Infographic for You!

Marketing for Nonprofits

Every wonder how online giving has trended over time? Check out how much online giving has evolved in the past 10 years. My takeaway: Online giving is mainstream and it's only going to continue to grow! Translation: Get online today!

‘F’ Grade For Online Giving

The Agitator

The Chronicle of Philanthropy reports a new study which gives a ‘F’ grade to most nonprofits for their online fundraising. The study of 151 charities, including 100 on the Chron’s Top 400 list, points to many shortcomings in these organizations’ online fundraising practices. Here’s where to download the Online Fundraising Scorecard , prepared by Dunham+Company.

The Dismal Results of My Online Giving Experiment

Kivi's Nonprofit Communications Blog

Back on November 24, 2008, I cashed in a bunch of credit card miles through Capital One’s No Hassle Giving Site , converting them into cash gifts to charities. Either one or both is acceptable, given that it was an online gift. Or, Can a Girl Get a Thank-You Note, Please?

7 Key Ways Online Giving Has Changed Over the Past Year

Fundraising Coach

As all up-to-date fundraising professionals know, online giving has become one of the most important sources of revenue for nonprofits in the past few years. Of course, online giving didn’t stop evolving at the invention of the online donation form.

Superb Online Giving Study

The Agitator

Just released today is this excellent report on online giving from Network for Good and TrueSense Marketing. From the Executive Summary: The study covers $381 million in online giving through Network for Good’s platform, including 3.6 The online giving experience has a significant impact on donor loyalty, retention, and gift levels. In other words, online fundraising is all about relation-ships, as it is in offline fundraising.

2011 Online Giving

A. Fine Blog

Blackbaud just released it’s 2011 Online Giving report , and as I have come to expect with Blackbaud’s reports, this one is chock full of interesting trends and tidbits. For my data geek readers, the data come from, “… 24 months of online giving data from 1,895 nonprofit organizations, online major giving data from 2,397 nonprofits, and both online and offline data representing $5.1 alumni) is a kaey to increasing giving.

Picture this: 2012 online giving illustrated

Nonprofit Marketing Blog

At Network for Good, we found online giving once more on the rise in 2012. This Index builds on data and observations from The Online Giving Study , released in 2010, and is updated quarterly to provide timely snapshots of the state of charitable giving.

Year-end Online Giving Wrap-up

The Agitator

Yesterday Roger gave us an up-close micro-view of how bad year-end online fundraising appeals can be. million raised from November 1st through December 31st, Online fundraising and marketing premium

Distinct, Authentic Branding Boosts Stronger Relationships + Increased Giving – The Online Giving Study

Getting Attention

Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention and gift levels. lower than for donors who give via charity-branded giving pages.

Landmark Online Giving Study

A. Fine Blog

Network for Good and TrueSense Marketing released their long awaited study of online giving appropriately named The Online Giving Study. The study looked at data for about $400 million worth of giving across charitable websites, giving portals and social networks processed by Network for Good. Social Media Allyson Kapin Amy Sample Ward charity:water network for good Online Giving Study TrueSense Marketing

‘F’ Grade For Online Giving

The Agitator

The Chronicle of Philanthropy reports a new study which gives a ‘F’ grade to most nonprofits for their online fundraising. The study of 151 charities, including 100 on the Chron’s Top 400 list, points to many shortcomings in these organizations’ online fundraising practices. Here’s where to download the Online Fundraising Scorecard , prepared by Dunham+Company. These groups raised about 25% more money online than others.

Online Giving — 7 Tips For Maximum Donations

The Agitator

Here’s their latest wise advice — 7 tips on maximizing your online fundraising success by using proven practices in designing your donation pages. The infographic speaks for itself … Fundraising philosophy/profession Online fundraising and marketing premiumWatch out Australia and New Zealand … Big news below about Roger! But first our post. More often than not, I agree with the practical advice proffered by MobileCause.

11 Great Online Giving Tips for #GivingTuesday and Every Day

Nonprofit Marketing Blog

For many organizations, #GivingTuesday will launch the giving season, fueling energy and excitement that will carry through to year-end. 11 to-do’s for #GivingTuesday and year-end campaigns that work online. The countdown is on.

Alexandria – Online Giving Mecca

The Agitator

It’s Alexandria, Virginia — according to Convio, the top city in America (with population over 100,000) in terms of per capita online giving. Convio’s used online fundraising figures from its clients ($750 million in 2008, topping that in 2009) to come up with the list. Bellevue, WA (giving back all those Microsoft profits!). No, that’s not Alexandria, Egypt (a fascinating city by the way).

Feedback Week: What People Don’t Like about Your Online Giving Process

The Agitator

Because they all have to do with online giving: I want more online giving options! Make it easier to donate online! Why doesn’t it save my info online? That’s not what I saw online/offline! Why doesn’t it save my info online ?”

New Study: Online giving is up; Email response is down

Nonprofit Marketing Blog

M+R Strategic Services & NTEN just released their annual online benchmark study for nonprofits, and they found online fundraising continues to grow - as does the social network reach of nonprofits.

Overall giving flat, online giving up

Nonprofit Marketing Blog

Charitable giving was nearly flat in 2011, just as it was in 2010, according to the newly released report, “Giving USA,” the annual report on the state of American philanthropy. Individual giving grew 0.8% It pointed out last year Rooney predicted that a recovery in giving could occur by 2016; now, given current conditions, “he says it will more likely be 2022.” ” Total charitable giving last year was still 11 percent below what it was in 2007.

Donation Usability: Increasing Online Giving to Non-Profits and Charities

Fundraising 123

Our new usability studies revealed considerable frustration as potential donors visited sites and tried to discern various organizations' missions and goals — which are key factors in their decisions about whether to give money. In 2008, non-profits got about 10% of their donations online, according to a survey by Target Analytics. Well-designed non-profit websites are particularly suited for attracting new donors and efficiently supporting small-scale impulse giving.

2009 Online Giving – 10 Questions

The Agitator

Last week we reported some data from online firms Blackbaud and Convio regarding 2009 online fundraising. To refresh you on the highlights: Online fundraising revenue was up 46% over 2008 for all groups in Blackbaud’s universe (over 1,700 nonprofits), with 35% of groups reporting no increase in online revenue. Here are some questions that occur to me as nonprofit online fundraisers move into 2010 … 1. So what about online prospecting?

The economy may be down, but online giving is up

Fundraising 123

Many of our clients have been asking, “What does this mean for our online fundraising program?” It’s a great question—and one that we couldn’t find a good answer to, so we decided to do our own analysis. We looked at online giving for five nonprofit clients during September and October, including Easter Seals, Habitat for Humanity International, National Multiple Sclerosis Society, Oxfam America, and The Wilderness Society.

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2011 Online Giving Grows 13%, Except …

The Agitator

Blackbaud released its 2011 Online Giving Report yesterday, revealing some significant findings and adding new features that most readers should find quite helpful. The data used for the Report are drawn from 24 months of online giving from 1,895 nonprofits, online major gift input from 2,397 nonprofits, and both online and offline giving representing $5.1 The seasonality of year-end giving continues to be quite significant.

What’s the state of your online giving?

Nonprofit Marketing Blog

In our latest Network for Good video clip , I share some key points about the state of online giving. Online donations continue to grow at a faster clip than overall giving as more of our communication and actions go online. Online giving must be easy.

Online Giving Benchmark Study Confirms The Obvious but is Interesting Nonetheless

Blue Sky Collaborative

Online fundraising continues to grow robustly 2. Online represents a strong donor acquisition channel 3. Online giving continues to grow fastest for small organizations Some other info can be. Fundraising Tips Online FundraisingHere are some of the key findings in the study: 1.

Online Giving Peaks Next Week

The Agitator

I hope you’re not giving your online fundraising team time off next week.*. As Stephanie Strom reported recently in the NYT, citing data from Convio, a phenomenal spike in online giving occurs at year-end … literally December 31st. Here’s what she says … "New data from Convio, a software company, shows that charitable donors that use Convio’s online giving systems made 13.2

The online giving experience matters - and the data proves it

Nonprofit Marketing Blog

Since 2010, Network for Good has been tracking digital philanthropy across several distinct channels including individual charity websites, charity portals and social giving (peer-to-peer) websites and applications.

Online Giving Surges For Haiti

The Agitator

The initial reports we’ve seen indicate that humanitarian organizations are receiving record amounts of contributions, amounts exceeding Katrina, with the earliest gifts being made online at an astounding rate. Facilitating this kind of disaster response is what online fundraising systems do best. By now, major relief and humanitarian organizations have contingency programs in place, supported by robust online fundraising systems, to enable immediate response.

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Data extravaganza! Check out the newest online giving indices

Nonprofit Marketing Blog

I’m very excited to announce that Network for Good has three new sources of data on the state of online giving! Here’s the headline from all three of these reports: Online giving is significantly up this year.

The Ups and Downs of Online Giving in a Down Economy

Fundraising 123

In December of 2008, we published an article showing that online giving had grown significantly between the fall of 2007 and the fall of 2008.1 The data below represents the average changes in giving, year over year, for the five organizations.