5 Reasons Your Online Fundraising Campaign Isn’t Raising Money

J Campbell Social Marketing

Any seasoned fundraiser knows that having a great idea and just putting it out in the world isn’t necessarily enough to rake in the revenue. . Once you have planned and launched your online fundraising campaign, what happens now? Here are five common reasons that an online fundraising campaign may not be raising money like it should. Indiegogo found that fundraising campaigns with video raised four times as much as campaigns without. .

Online Fundraising Success When Surrounded by Skeptics

Kivi's Nonprofit Communications Blog

When we were helping Jen Newmeyer brainstorm the title for her new book, as soon as one of us said, “ The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics, ” we knew we had it. It’s the perfect description for this book about how to fundraise online even when no one else in the office really gets it — at least not at first! Fundraising

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Want To Be An Online Fundraising Master?

J Campbell Social Marketing

Online fundraising should be a major part of your strategy this year. Last year, online fundraising campaign #GivingTuesday raised 90% more in 2013 than in 2012 – about $19.2 in 2013, while online giving grew 13.5%. M+R and the Nonprofit Technology Network (NTEN) studied 53 nonprofits and found that nonprofit website traffic increased 16% in 2013 and that there was a 14% increased in online revenue just from email. photo credit: Fosforix via photopin cc.

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities. I frequently see quotes like this one, from a recent Philanthropy.com article: “I have yet to see pure online fundraising really take off,” says (nonprofit fundraising/marketing officer). “It

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. The trap nonprofits too often fall into is that they feel entitled to attention, and even donations, from their supporters and online community members. Using the power and potential of social media in your online fundraising campaign is essential. Storytelling works best when soliciting funds, online or offline.

Online Fundraising Best Practices

Fundraising 123

300 billion was raised in 2008 (Giving USA); *$15 billion was raised online in 2008 – a 44% increase over 2007) (Blackbaud); * $21 million has been raised by Causes since its launch three years ago; * 30% of online giving happens in December. 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis); * The average online gift was $144.72, according to BlackBaud though M&R’s benchmark study noted that the average one time online gift was $81.

EOY Hacks: 8 Online Fundraising Ideas to Save Money + Time

EveryAction

What can I write about to help them through this crazy time besides end-of-year fundraising? Brilliant Nonprofit Guru: End-of-year fundraising. This time of year, the only thing nonprofit pros need more than fundraising ideas is more time and money to implement them. While I can't offer you more hours in the day or mail you a check, here are eight ways to "hack" EOY fundraising and save the precious resources you already have. fundraising

Ideas 178

7 simple steps to online fundraising

Get Fully Funded

Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. It’s simply fundraising using the internet as a tool. To make it really easy, I’ve got 7 simple steps you can take to get started or crank up your online fundraising efforts. Ask every chance you get, both online and off. People are impatient online so keep the text short and to the point.

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their full potential as supporters. ” Segmenting your email list to deliver the right message to the right audience at the right time will help you and your nonprofit get better fundraising results – more new donors, more renewals, more monthly donors and higher average gifts. Are all your email subscribers the same?

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

That’s fundraising 101. The same applies for online fundraising campaigns, but nonprofits are less confident in their respective abilities to spread the word for those campaigns. Below, you’ll find three ideas for promoting online fundraising campaigns to donors. Online fundraising is a great asset and tool for fundraisers. However, your online community is vast and more diverse than you might think. Guest post by Gretchen Barry.

Sponsored Post: Online Fundraising Benefits

A Small Change

“With the help of our online software solutions, many of our customers have quadrupled the amount of funds raised in previous years.” If you haven’t done so already, now is the time to consider taking your fundraising campaign online. Online fundraising provides an opportunity for nonprofits to spread greater awareness for their cause, while reaching more potential donors. Online Fundraising. Benefits of Online Fundraising: 1.

7 simple steps to online fundraising

Get Fully Funded

Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. It’s simply fundraising using the internet as a tool. To make it really easy, I’ve got 7 simple steps you can take to get started or crank up your online fundraising efforts. Ask every chance you get, both online and off. People are impatient online so keep the text short and to the point.

[TOMORROW] Your Very Practical Beginner’s Guide to Online Fundraising

Kivi's Nonprofit Communications Blog

Are you tapping into the potential of online fundraising? Online revenue grew 19% in 2015 according to the M+R Benchmarks Report. If you are ignoring online revenue you could be missing out on a major fundraising tactic. Join us tomorrow for a BRAND NEW webinar: The Very Practical Beginner’s Guide to Online Fundraising. Presented by online fundraising expert, Kerri Karvetski. Fundraising Online Courses

Online Fundraising Continues to Grow

Kivi's Nonprofit Communications Blog

Online fundraising will be a huge part of the conferences I’m attending this week. Just in time, Convio has released the latest update from its Online Marketing Nonprofit Benchmark Index Study. The report analyzes a variety of data (from fundraising to email files to web visits) from approximately 600 Convio clients who have collectively raised more than $1.15 Here are a few highlights: Online fundraising continues to grow.

Online Fundraising Fundamentals

Kivi's Nonprofit Communications Blog

Next week on Tuesday, November 9, 2010, I’m presenting a webinar for CharityHowTo on Online Fundraising Fundamentals. If you are still trying to figure out how to make online fundraising work for you, I hope you’ll join us. You’ll leave the webinar with a basic online fundraising strategy that you can customize for your organization. Email Fundraising Checklist. Online Donor Follow-up Checklist.

Looking to Kick Your Online Fundraising up a Notch? [Tomorrow]

Kivi's Nonprofit Communications Blog

If you’ve mastered the very basics of online fundraising campaigns – goals, story arcs, deadlines, etc. – and you’re ready to add new layers and refine your approach, join us tomorrow for: Advanced Techniques for Boosting Your Online Fundraising Campaigns. This webinar is for All-Access Pass Holders only, but we’ve opened it up to anyone who has a special interest in fundraising and took Kerri’s Beginner’s Guide to Online Fundraising.

The Future of Online Fundraising

Blue Sky Collaborative

I recently searched on the term "Future of Online Fundraising" to see what the experts were predicting for the nonprofit sector. Software for Nonprofits Viral Fundraising blue sky collaborative nonprofits online fundraising semantic web Web 3.0I found some interesting things but nothing about any disruptive technologies. Allison Fine thinks that the future lies in.

Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to look at online fundraising. Using the 2012 Online Marketing Nonprofit Benchmark Index Study by Convio and the 2012 eNonprofit Benchmarks Study published by M+R and NTEN, we see that online fundraising continues to grow in importance, especially to smaller nonprofits. Here are the key findings from each report: 2012 Online Marketing Nonprofit Benchmark Index Study (Convio, which includes orgs of all sizes in the study).

Stats 207

Inside Story: An Online Fundraising Success

Non Profit Marketing 360

Charity:Water has had one of the nation’s most successful online fundraising efforts. ” Fundraising Interview Nonprofit Social Media Beth Kanter Non-profit organization online fundraisingOn Beth’s Blog , social media guru Beth Kanter features an interview with the group’s director of digital, who reveals some of the techniques they have used with good results. Here’s one shrewd piece of advice: “Do it wrong quickly.”

Need Some Online Fundraising Ideas?

Kivi's Nonprofit Communications Blog

Network for Good just released a new online giving study that provides all kinds of good ideas for increasing the amount of money you can raise online. Here’s one of the central lessons from this study of over $381 million in online giving, including 3.6 million gifts to 66,470 different nonprofits between 2003 and 2009: Even small upgrades to the donor experience make a measurable difference in online giving. Email Fundraising Checklist.

Ideas 177

How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

They took a closer look at active fundraising periods and found end-of-year email fundraising took an especially big hit with spam rates jumping to 23.61% in 2016 as opposed to 8.6% for year-end fundraising in 2015. Read more about spam rates for year-end fundraising and #GivingTuesday in the full study. The chart below from the report is based on an email list of 100,000 people sending 24 fundraising messages annually. Fundraising Nonprofit Communications

Spam 163

Successful Online Fundraising Campaigns – Tips from @karvetski

Kivi's Nonprofit Communications Blog

Kerri Karvetski is a wonderful nonprofit copywriter and online strategist (and she also teaches the webinars in our Social Media Starter Kit series ). I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign. Mix Cultivation Asks with Fundraising Asks within Your Story Arc. E-Newsletters Fundraising Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Storytelling

Sample Online Fundraising Plan

Fundraising 123

This is a sample plan for an imaginary local animal rescue organization called Save the Animals (STA) which is trying to take their outreach efforts online to become well known in the community. While the specifics of your online fundraising plan will be unique for your organization, the overarching themes will likely be similar. The goals of this online fundraising plan are to: Open an online channel of communication with direct mail donors who want it.

Sample 128

Small Nonprofits Are Increasing Their Online Fundraising

J Campbell Social Marketing

The fundraising climate is improving. Most notably, online giving is on the rise. Smaller nonprofits grew their online giving (18.4%) much more than large and medium organizations – most likely due to small organizations finally looking into online giving tools, social media and mobile giving technologies. Fundraising Infographics Nonprofits Online Fundraising 2013 Charitable Giving Report Blackbaud giving online fundraising philanthropy

Key Findings on Nonprofit Social Media, Email and Online Fundraising

Fundraising 123

The annual online benchmark study for nonprofits from M+R Strategic Services & NTEN found online fundraising continues to grow - as does the social media reach of nonprofits. . The study, ba sed on analysis of 55 large nonprofits, including the American Red Cross, Sierra Club, American Lung Association, AARP and Human Rights Campaign , exam ines trends on fundraising response rates, email m essaging, soci al reach and mobile. .

Online fundraising with a 7.5% transaction fee

Blue Sky Collaborative

Online Fundraising Transaction Fees If your software vendor charges a 7.5% transaction fee for your online donations, you are getting ripped off. There is no way that a software vendor deserves $7500 for every $100,000 raised online for perpetuity. Tags: Fundraising Tips Marathon Fundraising Online Fundraising Software for Nonprofits Viral Fundraising Walkathons

Nonprofits Get an “F” for Online Fundraising Expertise

iMarketSmart

According to a new study of 151 organizations’ websites and online marketing tactics , fundraisers get an “F”! The groups take too long to ask for money, and they make it too hard to give online. Sixty-five percent of their websites required visitors to click through three pages or more to give online. The post Nonprofits Get an “F” for Online Fundraising Expertise appeared first on MarketSmart. Fundraising

6 Things You Must Discuss In Your Year-End Online Fundraising Planning

Kivi's Nonprofit Communications Blog

For a lot of nonprofits, that means the biggest online fundraising campaign of the year is right around the corner. 13, I’ll be leading a Nonprofit Marketing Guide webinar called “The Beginner’s Guide to Planning a Successful Year-End Online Fundraising Campaign,” where I’ll take you step-by-step through a multi-channel, year-end online giving campaign, from thought to finish. The first thing I always recommend in year-end fundraising planning?

Dec 215

Is your online fundraising suffering from FOMO?

Giving in a Digital World

Reading about this it struck me that a version of this condition is something that many fundraisers are in danger of suffering from when it comes to their online activities. But in this case the overriding symptom is a difficulty focusing on what might be described as more ‘traditional’ online fundraising activities (like setting-up and monitoring website conversion metrics, testing landing pages, etc.)

December’s Online Fundraising Blizzard

The Agitator

Online fundraisers lose all restraint when it comes to the month of December, participating en masse in the year-end feeding frenzy. This extravaganza has become part of the ingrained biological clock of nonprofits and their fundraisers … like whales gathering off South Africa each season for krill. Online fundraising and marketing premium

Here’s Why Online Fundraising Doesn’t Work

Kivi's Nonprofit Communications Blog

Are online donors really fickle? Or have nonprofits not figured out online retention yet? You may be wondering why online fundraising seems to work so great for a few organizations and really poorly for others. “We found that over time, i.e. year after year, large percentages of online-acquired donors switch from online giving to offline giving — primarily to direct mail. Nonprofits need to figure out how to make online donor retention work.

Clean Up Your Email List and Improve Your Online Fundraising Results

Kivi's Nonprofit Communications Blog

EveryAction’s 2018 Email Deliverability report says that 24% of fundraising emails from nonprofits went into spam in 2017. That equates to an average fundraising loss of $30,000. The report also calculates that spam rates on Giving Tuesday and Year-End campaigns caused the average nonprofit to lose over 20% of their fundraising potential for those campaigns. E-Newsletters Fundraising

Spam 131

Online Fundraising: Known Knowns And Known Unknowns

The Agitator

Just in case find yourself in a game of Online Trivial Pursuit, you’ll need to know that in 2013 nonprofits received 1.7 cents for every online fundraising message delivered and 60 cents for every website visit. Don''t Miss these Posts email marketing Hot Research marketing metrics online advocacy online fundraising premium

Online Fundraising Strong Despite Economy

Fundraising 123

The 2009 eNonprofit Benchmarks Study found that among 32 leading nonprofit organizations, online fundraising grew by 26% in 2008 over 2007, but that the average gift size has decreased by 21%. Co-authored by M+R Strategic Services and the Nonprofit Technology Network (NTEN), the eNonprofit Benchmarks Study measures the effectiveness of nonprofit internet fundraising and activism programs and highlights the critical importance of the Internet to mission-focused organizations.

Online Fundraising Strong Despite Economy

Fundraising 123

The 2009 eNonprofit Benchmarks Study found that among 32 leading nonprofit organizations, online fundraising grew by 26% in 2008 over 2007, but that the average gift size has decreased by 21%. Co-authored by M+R Strategic Services and the Nonprofit Technology Network (NTEN), the eNonprofit Benchmarks Study measures the effectiveness of nonprofit internet fundraising and activism programs and highlights the critical importance of the Internet to mission-focused organizations.

Online ‘Fundraising’ A Misnomer?

The Agitator

A couple of small items caught my attention lately regarding online fundraising, mostly because they re-raised in my mind the question of what actually constitutes ‘online fundraising’ One was a short blog post by Jeff Brooks, Why it’s hard to raise funds online. ” What Jeff is talking about I would indeed term online fundraising. You initiate the pitch online and you close the contribution online.

Swiss Army Knife for Online Fundraisers

The Agitator

M+R , the online fundraising, campaigning and marketing firm, is offering up a terrific online resource called the Toolshed where you can spend productive time while avoiding weekend chores. Or bone up on your online stat skills with the T-Test to check the accuracy of your testing on increasing average gifts online. Fundraising analytics / data Innovation Online fundraising and marketing Social media premium

Stats 59

Nonprofits Should Avoid This Online Fundraising Software Feature

Blue Sky Collaborative

Tags: Bikeathon software Bikeathons Free Resources for Nonprofits Fundraising Tips Marathon Fundraising Mobile Fundraising Online Fundraising Third Party Fundraising Triathlon Fundraising Software Viral Fundraising Walkathon software Walkathons

Social Fundraising Is The Most Effective Form of Online Fundraising

Blue Sky Collaborative

Social Fundraising: Why Your Organization Needs to Leverage The Most Effective Form of Online Fundraising View more presentations from sburadagunta

KICK IT UP A NOTCH: 4 Smart Ways to Boost Your Year-End Online Fundraising

Kivi's Nonprofit Communications Blog

Fundraising goal established. Sounds like your year-end online fundraising campaign is off to a solid start. Try one of these 4 tactics to boost your online fundraising this December. You may see a lot of online matches…that’s because they work! Even if you added a home-page feature about your year-end fundraising campaign, would anyone really be able to find it? Help your fellow fundraisers and share your experience in the comments section.

4 Tips for Successful Online Fundraising this December

Fundraising Coach

Are you looking at the next 3 weeks as time wasted for fundraising? A recent seven year analysis of online giving conducted by Network for Good indicates that over 30% of all online giving happens in December. Last week, I reminded my Fundraising Kick subscribers to keep up the habits they been building all year. They may not give to you when you meet, but they will always be able to give to you online when they get back to the office. Polish your online system.

Primer On Online Fundraising

The Agitator

Here’s an solid primer on online fundraising from Network for Good … although there’s a fair dose of advice here that applies to all fundraising. They expand upon ten resolutions for 2012: I will put fundraising first. I will enable and maximize online giving. Don't Miss these Posts email marketing online fundraising

Thirsty for Online Fundraising Data? Check Out the Luminate Online Benchmark Report 2016

Kivi's Nonprofit Communications Blog

These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. A few data points to support the beginning of a shift in online marketing and fundraising: The charts below visualize the 2016 median, the lower and upper quartiles, the percent change from the prior year, and the 2015 median.