Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their full potential as supporters. Looking to kick your online fundraising up a notch? Are all your email subscribers the same?

[TOMORROW] Your Very Practical Beginner’s Guide to Online Fundraising

Kivi's Nonprofit Communications Blog

Are you tapping into the potential of online fundraising? Online revenue grew 19% in 2015 according to the M+R Benchmarks Report. If you are ignoring online revenue you could be missing out on a major fundraising tactic. Fundraising Online Courses

How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

They took a closer look at active fundraising periods and found end-of-year email fundraising took an especially big hit with spam rates jumping to 23.61% in 2016 as opposed to 8.6% for year-end fundraising in 2015. Fundraising Nonprofit Communications

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Looking to Kick Your Online Fundraising up a Notch? [Tomorrow]

Kivi's Nonprofit Communications Blog

If you’ve mastered the very basics of online fundraising campaigns – goals, story arcs, deadlines, etc. – and you’re ready to add new layers and refine your approach, join us tomorrow for: Advanced Techniques for Boosting Your Online Fundraising Campaigns.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. Using the power and potential of social media in your online fundraising campaign is essential.

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.

Online Fundraising Fundamentals

Kivi's Nonprofit Communications Blog

Next week on Tuesday, November 9, 2010, I’m presenting a webinar for CharityHowTo on Online Fundraising Fundamentals. If you are still trying to figure out how to make online fundraising work for you, I hope you’ll join us. Email Fundraising Checklist.

Online Fundraising Best Practices

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300 billion was raised in 2008 (Giving USA); *$15 billion was raised online in 2008 – a 44% increase over 2007) (Blackbaud); * $21 million has been raised by Causes since its launch three years ago; * 30% of online giving happens in December. 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis); * The average online gift was $144.72, according to BlackBaud though M&R’s benchmark study noted that the average one time online gift was $81.

Sponsored Post: Online Fundraising Benefits

A Small Change

“With the help of our online software solutions, many of our customers have quadrupled the amount of funds raised in previous years.” If you haven’t done so already, now is the time to consider taking your fundraising campaign online. Online Fundraising.

Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to look at online fundraising. Here are the key findings from each report: 2012 Online Marketing Nonprofit Benchmark Index Study (Convio, which includes orgs of all sizes in the study). Online giving continues to grow fastest for smaller organizations.

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Thirsty for Online Fundraising Data? Check Out the Luminate Online Benchmark Report 2016

Kivi's Nonprofit Communications Blog

These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. Email is still gold.

Online Fundraising Continues to Grow

Kivi's Nonprofit Communications Blog

Online fundraising will be a huge part of the conferences I’m attending this week. Just in time, Convio has released the latest update from its Online Marketing Nonprofit Benchmark Index Study. Here are a few highlights: Online fundraising continues to grow.

3 Things Successful Nonprofits Do NOW to Prepare for December Online Fundraising

Kivi's Nonprofit Communications Blog

Year-end fundraising planning. For most of you, December is the biggest online fundraising month of the year. Here are 3 things successful nonprofits can and should do in September to get a leg up on year-end online fundraising. Fundraising Nonprofit Communication

Online Fundraising is Hard

A Small Change

Over the month of March I ran an online fundraising campaign to benefit and organization I do some volunteer work with and really believe in (Wellspring Foundation). I was a little surprised at how hard it was to get people to give online. It takes a lot of work to teach your traditional networks to give and communicate online. The rule is much the same with a new online direct mail campaign. Tags: Technology and Online Fundraising

Need Some Online Fundraising Ideas?

Kivi's Nonprofit Communications Blog

Network for Good just released a new online giving study that provides all kinds of good ideas for increasing the amount of money you can raise online. Here’s one of the central lessons from this study of over $381 million in online giving, including 3.6

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3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

That’s fundraising 101. The same applies for online fundraising campaigns, but nonprofits are less confident in their respective abilities to spread the word for those campaigns. Below, you’ll find three ideas for promoting online fundraising campaigns to donors.

December’s Online Fundraising Blizzard

The Agitator

Online fundraisers lose all restraint when it comes to the month of December, participating en masse in the year-end feeding frenzy. This extravaganza has become part of the ingrained biological clock of nonprofits and their fundraisers … like whales gathering off South Africa each season for krill. Online fundraising and marketing premium

6 Things You Must Discuss In Your Year-End Online Fundraising Planning

Kivi's Nonprofit Communications Blog

For a lot of nonprofits, that means the biggest online fundraising campaign of the year is right around the corner. The first thing I always recommend in year-end fundraising planning? What do you brainstorm in your fundraising planning? December is coming.

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Successful Online Fundraising Campaigns – Tips from @karvetski

Kivi's Nonprofit Communications Blog

Kerri Karvetski is a wonderful nonprofit copywriter and online strategist (and she also teaches the webinars in our Social Media Starter Kit series ). I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign.

Swiss Army Knife for Online Fundraisers

The Agitator

M+R , the online fundraising, campaigning and marketing firm, is offering up a terrific online resource called the Toolshed where you can spend productive time while avoiding weekend chores. Or bone up on your online stat skills with the T-Test to check the accuracy of your testing on increasing average gifts online. Fundraising analytics / data Innovation Online fundraising and marketing Social media premium

[INTERVIEW] 8 Questions Answered about Online Fundraising!

Wild Woman Fundraising

In online Fundraising! I was hugely curious about their jobs, what they’d learned so far, and measurements for their success in online fundraising. So they have different constraints than American fundraisers do. Get Schooled!

EOY Hacks: 8 Online Fundraising Ideas to Save Money + Time

EveryAction

What can I write about to help them through this crazy time besides end-of-year fundraising? Brilliant Nonprofit Guru: End-of-year fundraising. This time of year, the only thing nonprofit pros need more than fundraising ideas is more time and money to implement them. fundraisin

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Inside Story: An Online Fundraising Success

Non Profit Marketing 360

Charity:Water has had one of the nation’s most successful online fundraising efforts. ” Fundraising Interview Nonprofit Social Media Beth Kanter Non-profit organization online fundraisingOn Beth’s Blog , social media guru Beth Kanter features an interview with the group’s director of digital, who reveals some of the techniques they have used with good results. Here’s one shrewd piece of advice: “Do it wrong quickly.”

Here’s Why Online Fundraising Doesn’t Work

Kivi's Nonprofit Communications Blog

Are online donors really fickle? Or have nonprofits not figured out online retention yet? You may be wondering why online fundraising seems to work so great for a few organizations and really poorly for others. I do not see this as online versus offline.

Super Online Fundraising, Step 6

Kivi's Nonprofit Communications Blog

This week is online fundraising week at Nonprofit Marketing Guide. Alia will share her eight steps to online fundraising success. Read on, and join us this week for the basic online fundraising and/or advance online fundraising webinars.

No Time For a Full Campaign? My 3 Must-Do Tactics for Your Year-End Online Fundraiser

Kivi's Nonprofit Communications Blog

Recently, a nonprofit communicator asked me, what are the top three things small nonprofits should do between now and the end of the year to boost online fundraising? Fundraising Nonprofit CommunicationsPhoto Credit: https://flic.kr/p/kqkME. p/kqkME.

7 simple steps to online fundraising

Get Fully Funded

Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. It’s simply fundraising using the internet as a tool. To make it really easy, I’ve got 7 simple steps you can take to get started or crank up your online fundraising efforts. Ask every chance you get, both online and off. People are impatient online so keep the text short and to the point.

Sample Online Fundraising Plan

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This is a sample plan for an imaginary local animal rescue organization called Save the Animals (STA) which is trying to take their outreach efforts online to become well known in the community. While the specifics of your online fundraising plan will be unique for your organization, the overarching themes will likely be similar. The goals of this online fundraising plan are to: Open an online channel of communication with direct mail donors who want it.

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Key Findings on Nonprofit Social Media, Email and Online Fundraising

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The annual online benchmark study for nonprofits from M+R Strategic Services & NTEN found online fundraising continues to grow - as does the social media reach of nonprofits. . Make sure your online fundraising strategy is rock solid.

So, THAT Happened…In-the-Trenches Reflections on December Online Fundraising Campaigns (Add Yours!)

Kivi's Nonprofit Communications Blog

OK, online fundraisers, nap time is OVER! The December fundraising season has come and gone. I asked a few in-the-trenches practitioners — from nonprofits large and small — to share reflections on their December online fundraising campaigns.

Nonprofits Get an “F” for Online Fundraising Expertise

iMarketSmart

According to a new study of 151 organizations’ websites and online marketing tactics , fundraisers get an “F”! The groups take too long to ask for money, and they make it too hard to give online. Fundraising

KICK IT UP A NOTCH: 4 Smart Ways to Boost Your Year-End Online Fundraising

Kivi's Nonprofit Communications Blog

Fundraising goal established. Sounds like your year-end online fundraising campaign is off to a solid start. Try one of these 4 tactics to boost your online fundraising this December. You may see a lot of online matches…that’s because they work!

Are You Under- Or Over-Invested in Online Fundraising?

The Agitator

Two recent studies, one from Blackbaud and one from Merkle , put online fundraising’s share of giving in perspective. Merkle, looking at large nonprofits, gave online 15% of the direct response fundraising pie, while Blackbaud, looking more broadly at all charitable giving (with online giving from 5,000+ organizations), gave online fundraising 7.2% In the case of Blackbaud, their measurement showed online giving increased 7.9%

Is your online fundraising suffering from FOMO?

Giving in a Digital World

Reading about this it struck me that a version of this condition is something that many fundraisers are in danger of suffering from when it comes to their online activities.

7 simple steps to online fundraising

Get Fully Funded

Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. It’s simply fundraising using the internet as a tool. To make it really easy, I’ve got 7 simple steps you can take to get started or crank up your online fundraising efforts. Ask every chance you get, both online and off. People are impatient online so keep the text short and to the point.

Online Fundraising: Known Knowns And Known Unknowns

The Agitator

Just in case find yourself in a game of Online Trivial Pursuit, you’ll need to know that in 2013 nonprofits received 1.7 cents for every online fundraising message delivered and 60 cents for every website visit. Don''t Miss these Posts email marketing Hot Research marketing metrics online advocacy online fundraising premium

5 Biggest Trends in Online Fundraising at #12NTC

Wild Woman Fundraising

I used to think December was the place to concentrate your online fundraising attention. Here are five of the biggest trends in online fundraising. Trend 1: Online fundraising is up 13%. 20% of all online giving happens in December.

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The Future of Online Fundraising

Blue Sky Collaborative

I recently searched on the term "Future of Online Fundraising" to see what the experts were predicting for the nonprofit sector. Software for Nonprofits Viral Fundraising blue sky collaborative nonprofits online fundraising semantic web Web 3.0I found some interesting things but nothing about any disruptive technologies. Allison Fine thinks that the future lies in.

Nonprofit Blog Carnival - Online Fundraising Edition

Kivi's Nonprofit Communications Blog

This month’s edition is on online fundraising , hosted by Get Fully Funded Blog. Check it out for some great blog posts on how to raise money online. The Nonprofit Blog Carnival is back! A blog carnival is a roundup of recent posts on a particular topic.

Online Fundraising Strong Despite Economy

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The 2009 eNonprofit Benchmarks Study found that among 32 leading nonprofit organizations, online fundraising grew by 26% in 2008 over 2007, but that the average gift size has decreased by 21%. Co-authored by M+R Strategic Services and the Nonprofit Technology Network (NTEN), the eNonprofit Benchmarks Study measures the effectiveness of nonprofit internet fundraising and activism programs and highlights the critical importance of the Internet to mission-focused organizations.