6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.

Small Nonprofits Are Increasing Their Online Fundraising

J Campbell Social Marketing

The fundraising climate is improving. Most notably, online giving is on the rise. While online giving is still a small percentage (6.4%) of the total funds raised by nonprofits, it is becoming a vital tool in the fundraising toolbox for organizations everywhere, large and small.

Trending Sources

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their full potential as supporters. Looking to kick your online fundraising up a notch? Are all your email subscribers the same?

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

That’s fundraising 101. The same applies for online fundraising campaigns, but nonprofits are less confident in their respective abilities to spread the word for those campaigns. Below, you’ll find three ideas for promoting online fundraising campaigns to donors.

3 Things Successful Nonprofits Do NOW to Prepare for December Online Fundraising

Kivi's Nonprofit Communications Blog

Year-end fundraising planning. For most of you, December is the biggest online fundraising month of the year. Here are 3 things successful nonprofits can and should do in September to get a leg up on year-end online fundraising. Fundraising Nonprofit Communication

Online Fundraising Continues to Grow

Kivi's Nonprofit Communications Blog

Online fundraising will be a huge part of the conferences I’m attending this week. Just in time, Convio has released the latest update from its Online Marketing Nonprofit Benchmark Index Study. Here are a few highlights: Online fundraising continues to grow.

Want To Be An Online Fundraising Master?

J Campbell Social Marketing

Online fundraising should be a major part of your strategy this year. Last year, online fundraising campaign #GivingTuesday raised 90% more in 2013 than in 2012 – about $19.2 in 2013, while online giving grew 13.5%. The post Want To Be An Online Fundraising Master?

A Super Effective Online Fundraising Tool: The “Wins” Blog Post

Kivi's Nonprofit Communications Blog

Want to get donors all jazzed up before an online fundraising campaign? For AHA ’s year-end online fundraising campaign, we began with a Thanksgiving email thanking donors for their support and inviting them to see what good their gift did that year.

[INTERVIEW] 8 Questions Answered about Online Fundraising!

Wild Woman Fundraising

In online Fundraising! I was hugely curious about their jobs, what they’d learned so far, and measurements for their success in online fundraising. So they have different constraints than American fundraisers do. Get Schooled!

KICK IT UP A NOTCH: 4 Smart Ways to Boost Your Year-End Online Fundraising

Kivi's Nonprofit Communications Blog

Fundraising goal established. Sounds like your year-end online fundraising campaign is off to a solid start. Try one of these 4 tactics to boost your online fundraising this December. You may see a lot of online matches…that’s because they work!

[TOMORROW] Your Very Practical Beginner’s Guide to Online Fundraising

Kivi's Nonprofit Communications Blog

Are you tapping into the potential of online fundraising? Online revenue grew 19% in 2015 according to the M+R Benchmarks Report. If you are ignoring online revenue you could be missing out on a major fundraising tactic. Fundraising Online Courses

Key Findings on Nonprofit Social Media, Email and Online Fundraising

Fundraising 123

The annual online benchmark study for nonprofits from M+R Strategic Services & NTEN found online fundraising continues to grow - as does the social media reach of nonprofits. . Make sure your online fundraising strategy is rock solid.

Swiss Army Knife for Online Fundraisers

The Agitator

M+R , the online fundraising, campaigning and marketing firm, is offering up a terrific online resource called the Toolshed where you can spend productive time while avoiding weekend chores. Or bone up on your online stat skills with the T-Test to check the accuracy of your testing on increasing average gifts online. Fundraising analytics / data Innovation Online fundraising and marketing Social media premium

Stats 16

December’s Online Fundraising Blizzard

The Agitator

Online fundraisers lose all restraint when it comes to the month of December, participating en masse in the year-end feeding frenzy. This extravaganza has become part of the ingrained biological clock of nonprofits and their fundraisers … like whales gathering off South Africa each season for krill. Online fundraising and marketing premium

Is your online fundraising suffering from FOMO?

Giving in a Digital World

Reading about this it struck me that a version of this condition is something that many fundraisers are in danger of suffering from when it comes to their online activities.

Successful Online Fundraising Campaigns – Tips from @karvetski

Kivi's Nonprofit Communications Blog

Kerri Karvetski is a wonderful nonprofit copywriter and online strategist (and she also teaches the webinars in our Social Media Starter Kit series ). I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign.

Looking to Kick Your Online Fundraising up a Notch? [Tomorrow]

Kivi's Nonprofit Communications Blog

If you’ve mastered the very basics of online fundraising campaigns – goals, story arcs, deadlines, etc. – and you’re ready to add new layers and refine your approach, join us tomorrow for: Advanced Techniques for Boosting Your Online Fundraising Campaigns.

No Time For a Full Campaign? My 3 Must-Do Tactics for Your Year-End Online Fundraiser

Kivi's Nonprofit Communications Blog

Recently, a nonprofit communicator asked me, what are the top three things small nonprofits should do between now and the end of the year to boost online fundraising? Fundraising Nonprofit CommunicationsPhoto Credit: https://flic.kr/p/kqkME. p/kqkME.

A Beginner's Guide to Online Fundraising & Marketing

Fundraising 123

Join Network for Good's Jono Smith as he provides 10 tips for effective online fundraising and marketing -- even during this down economy. Europe and the Middle East use online technologies to better serve their students. Tags: Fundraising Events Need more visitors to your nonprofit website? Does your donate button need more clicks? Want to make sense of social networks like Facebook?

Why Online Fundraising is like Ice cream!

Wild Woman Fundraising

Before we get down to it, if you are in Austin, and interested in being a more effective fundraiser, we still have a couple of spots left in my Lean Fundraising workshop at the Center for Nonprofits tomorrow. Today I have a post on Causevox about how fundraising is like ice cream. You get totally inside of it, and then you remember, oh, snap, I can’t create a whole fundraising meal out of this! Finding a job Fundraising Volunteers Web 2.0

EOY Hacks: 8 Online Fundraising Ideas to Save Money + Time

EveryAction

What can I write about to help them through this crazy time besides end-of-year fundraising? Brilliant Nonprofit Guru: End-of-year fundraising. This time of year, the only thing nonprofit pros need more than fundraising ideas is more time and money to implement them. fundraisin

Thirsty for Online Fundraising Data? Check Out the Luminate Online Benchmark Report 2016

Kivi's Nonprofit Communications Blog

These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. Email is still gold.

5 Biggest Trends in Online Fundraising at #12NTC

Wild Woman Fundraising

I used to think December was the place to concentrate your online fundraising attention. Here are five of the biggest trends in online fundraising. Trend 1: Online fundraising is up 13%. 20% of all online giving happens in December.

Sample Online Fundraising Plan

Fundraising 123

This is a sample plan for an imaginary local animal rescue organization called Save the Animals (STA) which is trying to take their outreach efforts online to become well known in the community. While the specifics of your online fundraising plan will be unique for your organization, the overarching themes will likely be similar. The goals of this online fundraising plan are to: Open an online channel of communication with direct mail donors who want it.

4 Tips for Successful Online Fundraising this December

Fundraising Coach

Are you looking at the next 3 weeks as time wasted for fundraising? A recent seven year analysis of online giving conducted by Network for Good indicates that over 30% of all online giving happens in December. Polish your online system. This is prime fundraising time.

Sponsored Post: Online Fundraising Benefits

A Small Change

“With the help of our online software solutions, many of our customers have quadrupled the amount of funds raised in previous years.” If you haven’t done so already, now is the time to consider taking your fundraising campaign online. Online Fundraising.

Another Online Fundraising Benchmark Study

The Agitator

Two weeks ago The Agitator reported on Convio’s online benchmarking study , which was based on data from nearly 600 clients of that online fundraising and engagement firm. These groups raised $114 million online in 2010. Convio reports a 40% increase in online fundraising revenue in 2010 over 2009, while M&R reports only a 14% increase for its sample (10% excluding International groups — read: relief appeals).

7 simple steps to online fundraising

Get Fully Funded

Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. It’s simply fundraising using the internet as a tool. To make it really easy, I’ve got 7 simple steps you can take to get started or crank up your online fundraising efforts. Ask every chance you get, both online and off. People are impatient online so keep the text short and to the point.

7 simple steps to online fundraising

Get Fully Funded

Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. It’s simply fundraising using the internet as a tool. To make it really easy, I’ve got 7 simple steps you can take to get started or crank up your online fundraising efforts. Ask every chance you get, both online and off. People are impatient online so keep the text short and to the point.

Primer On Online Fundraising

The Agitator

Here’s an solid primer on online fundraising from Network for Good … although there’s a fair dose of advice here that applies to all fundraising. They expand upon ten resolutions for 2012: I will put fundraising first. I will enable and maximize online giving. Don't Miss these Posts email marketing online fundraising

30 Bits Of Online Fundraising Wisdom

The Agitator

How long have we been raising money online now? So I confess to being a bit skeptical when this white paper – 30 Brilliant Bits of Fundraising Wisdom — came to my attention, even though it has plenty of pedigree, with contributions from the likes of Blackbaud (who swallowed Convio, who swallowed Get Active), Care2, Network for Good, Merkle and Blue State Digital, to name a few. fun online fundraising premium I mean, seriously.

Enterprise Community Partners Online Fundraising Plan and Presentation

Fundraising 123

"Prior to 2008, we had no coordinated online plan. Online donations trickled in on their own." " There are times - and many nonprofits are guilty of it - when online fundraising seems more like online waiting. The deck includes research topics, creating donor profiles and personas and six strategies to online outreach. Tags: Fundraising Case Studies & White Papers Does this sound familiar?

Here’s Why Online Fundraising Doesn’t Work

Kivi's Nonprofit Communications Blog

Are online donors really fickle? Or have nonprofits not figured out online retention yet? You may be wondering why online fundraising seems to work so great for a few organizations and really poorly for others. I do not see this as online versus offline.

E-Clinics on Nonprofit Writing and Online Fundraising

Kivi's Nonprofit Communications Blog

Online Fundraising Boot Camp for Small Nonprofits and Small Fundraising Departments. If you didn’t quite have your act together for year-end online fundraising in 2010, now is the time to fix that. Nonprofit Communications Online CoursesI’m offering two special e-clinics this month. 20 Days to More Powerful Nonprofit Writing.

A Rookie's Guide to Online Fundraising and Marketing (Nonprofit Boot Camp)

Fundraising 123

On September 11, 2009, Network for Good had the great opportunity to present "A Rookie's Guide to Online Fundraising & Marketing" to nonprofits at the Nonprofit Boot Camp sponsored by the Virginia Network of Nonprofit Organizations (VANNO), Network Williamsburg and the Hamilton Group. Tags: Fundraising Events

Top 12 Online Fundraising Platforms

The Agitator

Given how much fundraising and communications fodder I try to collect in my online browsing, I don’t know how I managed to miss this list of ‘Top 12′ online fundraising platforms , as so appraised by Mashable.com. Checking all these out should keep your online fundraising staff busy! communications Don't Miss these Posts new media nonprofit management nonprofits online fundraising social networking

Top 12 Online Fundraising Platforms

The Agitator

Given how much fundraising and communications fodder I try to collect in my online browsing, I don’t know how I managed to miss this list of ‘Top 12′ online fundraising platforms , as so appraised by Mashable.com. Checking all these out should keep your online fundraising staff busy! Don't Miss these Posts communications new media nonprofit management nonprofits online fundraising social networking

Online Fundraising: Known Knowns And Known Unknowns

The Agitator

Just in case find yourself in a game of Online Trivial Pursuit, you’ll need to know that in 2013 nonprofits received 1.7 cents for every online fundraising message delivered and 60 cents for every website visit. Don''t Miss these Posts email marketing Hot Research marketing metrics online advocacy online fundraising premium

Re-Publish: 30 Brilliant Bits Of Online Fundraising Wisdom

The Agitator

How long have we been raising money online now? So I confess to being a bit skeptical when this white paper – 30 Brilliant Bits of Online Fundraising Wisdom — came to my attention, even though it has plenty of pedigree, with contributions from the likes of Blackbaud (who swallowed Convio, who swallowed Get Active), Care2, Network for Good, Merkle and Blue State Digital, to name a few. Not quite Plato, but online wisdom needs to start accumulating somewhere.

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Online giving increased 14% over 2012 totals.