Obama email team reveals what worked - and didn’t - in election fundraising

Nonprofit Marketing Blog

It highlighted insights from the digital team who sent out fundraising emails for the Obama campaign. It’s hard to predict what will work - so testing matters. And just when they figured out what worked, it stopped working. Segmenting their message according to the ways people responded worked far better in yielding strong fundraising results than any other variable. Those only worked for advocacy.

5 tips for email optimization from the Obama campaign

Nonprofit Marketing Blog

In a recent MarketingSherpa webinar on email optimization , Director of Digital Analytics Amelia Showalter shared how President Barack Obama’s 2012 presidential campaign generated more than $500 million in online donations. The webinar is a great companion to our recent Fundraising123 piece, “ 4 Tips for Subject Lines That Work.” The Obama campaign found that plainer, less stylized emails produced better results.).

Trending Sources

Seeing Your Marketing Future in the Obama Re-Election Campaign

Kivi's Nonprofit Communications Blog

The current edition of Newsweek has a very interesting description of what the Obama campaign is cooking up , including these especially noteworthy observations. Make It Work in Mobile.

Obama 33

Mobile Smack Down: Obama’s Responsive Design vs. Romney’s Mobile Site (and More)

SocialButterfly

Note: For those still working within their organizations or with stakeholders to understand the importance of mobile, keep going. designing a service to work well on both a laptop screen and a smartphone, without the need to design and maintain separate “standard” and “mobile” sites).

Why the #IceBucketChallenge works

Nonprofit Marketing Blog

Ethel Kennedy even challenged President Obama to join in , and Facebook’s Mark Zuckerberg has dared Bill Gates to do the same. Are your social networks full of friends being doused in icy water? You’ve witnessed the #IceBucketChallenge.

Work 35

Debate Highlights 9 Communications Lessons

Getting Attention

If you watched last night’s Romney vs. Obama debate, you know that Romney reigned as the far better communicator. Reports this morning are consistent in that conclusion and even diehard Obama supporters have to agree. Too much work!

Obama 84

Barack Obama-Presidential Candidate, Fundraiser Blackbelt

GenerationYGive

Whether you are an Obama supporter or not, we all have to admit that his campaign really "gets it" on how to get to and mobilize Gen Yers. Whether they know it or not Obama is a high-end brand to this target audience." (the the Obama "brand" logo).

Aug 2

Personal, Political, and Professional

Nonprofit Consultant Blog

Much like the age-old saw about not discussing religion or politics at social gatherings, this is meant to avoid controversy, and, more to the point, not give any work associates reason to disagree with you (or terminate your job, etc.). I try to keep my Facebook "friends" to only social contacts and my LinkedIn "connections" to only professionals (doesn't always work out that way). We need to give President Obama another term to continue the progress that he has made.

Obama Campaign's Lessons for Fundraising

Fundraising Breakthroughs

Nonprofit fundraisers are looking at the Obama campaign's extraordinary, game-changing fundraising for lessons to use in their own work. The difference was the work that went into training organizers to identify leaders in different communities who worked to raise money and get out the vote. As Seth Godin might say, Obama handed the megaphones to his greatest fans. Tags: Obama fundraising

How It Happened: Obama Relationship Management

Social Marketing and Social Change

How did Barack Obama do it? We have a lot of work to do to get our country back on track, and I'll be in touch soon about what comes next. President-Elect Obama stated last night in his victory speech [video and transcript] : This victory alone is not the change we seek.

Is Your Org Ready To Put An Engaged Base To Work? -- Pew Survey Findings Show High Voter Expectations Of Involvement In Obama Administration

Getting Attention

Researcher Aaron Rich reports that most of Obama's campaign troops plan to remain engaged with the incoming Obama Administration and mobilize others in support of his agenda. Rich also reports out that: 62% of Obama voters expect to be involved in moving the administration's agenda forward by asking others to support its policies. Things are clearly different now, with Obama's base (and McCain's too, to a lesser extent) unwilling to shrink into the background.

Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. Did you know that the Obama campaign had a 81-person new media team that grew to nearly 170 people by the end of the campaign? If your budget is supported by them, you won’t be able to do the work your organization works on without them.

What Does the Obama Social Media Community Do Next?

Social Marketing and Social Change

Would you like to continue to volunteer in your community as part of an Obama organization?: Yes. Working on local issues that impact our community. Tags: Obama Social Media Transition The pundits ponder this question. The campaign does the right thing - ask them. Some of the questions from the transition team. The following relate to the future of this movement for change. We would like your input on what we should do next and how you would like to be involved.

President Obama's Nonprofit Press Conference and the New Nonprofit Tax Form 990

Seeking Grant Money Today

President Obama spoke, yesterday, to the press, at the White House, about the nonprofit sector, federal funding, and what the private sector can do to assist the nonprofit sector, today. To read more, click on [link] For more about the Obama administration's work for the nonprofit sector see [link] and listen to the podcast discussion. Tags: tax form IRS form 990 Obama administration news Non Profits 990

New Study Shares Secret Sauce of Obama for America Online Campaign

Marketing for Nonprofits

It's almost a year since President Obama's election, but there is still a LOT of interest in the staggering success of Obama for America (OFA). It won't work online or offline. More important, once you determine what works best, be willing to let the data drive execution.

#SOCIALMEDIA: Politicians & NonProfits Need Agility With Online Outreach

Non Profit Marketing 360

As the Democratic ‘nominee’ Barack Obama delivered his acceptance speech last night in Charlotte, NC, a record number of tweets on politics were sent out ? ’ your charity will be forgotten when the issues around its hard work change.

Campaign like Obama - and see him sworn in

Nonprofit Marketing Blog

As I’ve said in this space before, there are two secrets to campaigning like Obama—a one-two punch of audience connection and infrastructure to serve the audience. There are quite a few examples of organizations working to build off this approach - and keep the country engaged going forward. According to Case, one lucky citizen (and guest) will be randomly selected to attend the Inauguration of President-elect Barack Obama and related Inaugural festivities here in DC.

DC 0

What is the Value of a Holiday Greeting

A. Fine Blog

If you can’t split up the work, if you don’t have enough volunteers who wouldn’t mind spending an evening doing that for you, well, that’s a whole other conversation. And speaking of unimportant…how about those Obama emails, eh?

Obama isn't faking it about his BlackBerry -- but ad execs would make it seem like he is

Donor Power Blog

Barack Obama. But if you could, according to a recent New York Times story, it would cost you something like $50 million ( For BlackBerry, Obama's Devotion Is Priceless ). It works because it's real. And the way ad agencies work these days, it's a very high penalty.

Routine vs. WOW!

The Agitator

Unless you’re Caitlyn Jenner or Barack Obama, is this the way your day full of experiences generally goes? The product works much better than you expected. Routine, routine, routine, routine, routine, routine, routine, routine, routine, WOW! Routine, routine, routine, routine, routine, routine, routine, routine, routine, routine, WOW! Routine, routine, routine, routine, routine, routine, routine, routine, WOW!

Grope-a-palooza and what are nonprofits doing about it?

Wild Woman Fundraising

Now that credit is drying up, good jobs for the working class are gone forever and mass-produced goods are unaffordable, we find ourselves transported from “Brave New World” to “1984.” So this holiday season, I, like millions of people around the world, traveled to visit family.

#SocialNetworks: Primary Politics Offer Models For SM Strategy

Non Profit Marketing 360

Whatever your political affiliation, don’t let divisive partisanship cause you to ignore what works for your organization. Click to enlarge.

Cashing In. God Bless America.

The Agitator

In brief, Jim Rutenberg, political correspondent for NYT, brings us up to date with what the data whiz kids — the folks who probably won re-election for Barack Obama — are up to now that the $1 billion election is over.

Innovative Cause Marketing 'Inventory'

Cause Related Marketing

Shortly before I left Children’s Miracle Network Hospitals I was working on adding a kind of behind-the-scenes tour to my sponsors who achieved certain fundraising levels; never underestimate the degree to which people love to pull back the curtain on how “Oz” manages his acts of magic. Honoring that tradition, President Obama and others recently signed the last pieces of steel going into the One World Trade Center Building on the site of the former Twin Towers.

#PUBLICPOLICY: Online Privacy Becomes Concern For Service Providers

Non Profit Marketing 360

A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you.

#Philanthropy: President’s Jobs Bill & Tax Proposal Not Warmly Welcomed By Charities

Non Profit Marketing 360

As arguments over what to do with and about the US economy and the federal deficit continue to shed more heat than light, President Obama sought to take the fight back to the Republicans with the ‘American Jobs Act’ announced last week. Those in numerous nonprofits and charities are working toward broader coverage of healthcare and/or environmental protections and/or educational opportunities for the less fortunate, etc.

Day in the Life of a Nonprofit Communicator – Nancy Levesque

Kivi's Nonprofit Communications Blog

Luckily, I have a short commute living and working in downtown Baltimore. Dept of Education to welcome First Lady Michelle Obama to our Summer Learning Day event! Working in Downtown Baltimore is so much fun. Nancy Levesque.

My eyes! My beautiful eyes!

Wild Woman Fundraising

I was working on my bookcover last week with my favorite graphic designer, Danielle Bardgette , and she helped me find fonts that would fit the feeling I wanted to convey with my book. or go with Gotham , which was the Obama campaign’s font.

Social Marketing as a Solution

SocialButterfly

But all the trials and errors mean that much more when a solution works. I invite you to read Barack Obama’s remarks about the Social Innovation Fund from earlier today. . In the remarks, Obama references individuals working for great changes, telling of their success.

Social Marketing as a Solution

SocialButterfly

But all the trials and errors mean that much more when a solution works. I invite you to read Barack Obama’s remarks about the Social Innovation Fund from earlier today. . In the remarks, Obama references individuals working for great changes, telling of their success.

Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

Granted, the topic of governance in the modern digital era is something I am very passionate about and comprises the majority of my consulting work these days. Starting to work with data though. Obama went from yes we can to we already know you (using big data)…sad.

Forum 74

Move Your Nonprofit Agenda Forward with Opinion Editorials

Getting Attention

At the end of the 1990s, I worked for an advocacy organization that had – more or less – dropped opinion editorials from their communications strategies. I’m happy to welcome guest blogger, Margot Friedman, principal of Dupont Circle Communications.

What Nonprofits Can Learn from Political Campaigns

Kivi's Nonprofit Communications Blog

Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising. Lots of work to do there still!). Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world.

E-newletters don't work, says expert

Donor Power Blog

If you have an e-newsletter, pay attention to this article in Third Sector Online, a UK publication for charities: Charity email newsletters 'a waste of time', says Obama strategist. It quotes Thomas Gensemer of Blue State Digital , the company behind the Obama campaign's jaw-dropping online fundraising last year. In my experience, enewsletters don't really work. Print newsletters, by the way, still work very, very well for most organizations.)

24 Nonprofit Marketing Jobs:New Opportunities for the New Year

Getting Attention

Here’s why – you seek out this blog and other resources to gain a fresh perspective on your nonprofit marketing and fundraising work, and to grow your own skill set. 9) Copy Editor and Traffic/Project Coordinator , Obama for America (Chicago, IL).

#hungerknowsnoparty

DonorDigital

Recently, Donordigital worked with Share Our Strength to coordinate an action for their Hunger Knows No Party campaign to encourage the candidates to turn their attention to childhood hunger in the U.S. Childhood hunger is a hidden epidemic in America that we can no longer ignore.

Scribd Your Own Script: Social Publishing Meets Collaboration and More

SocialButterfly

I mean, individuals like Obama and groups like the New York Times and the World Economic Forum are on here too! Tags: Social Media collaboration web social media highlight social networking social publishing content management search obama social software Scribd Web content internet At DC’s Social Media Club event this past week, I heard many mumors about Scribd , so naturally I checked it out. I have yet begun to explore the site, but already I am impressed.

Nonprofit Crisis Communications: What The American Red Cross Should Do Now

J Campbell Social Marketing

President Obama himself, along with other celebrities and elected officials, encouraged Americans to give generously to the Red Cross’ relief efforts. Most of them are based on claims from one employee, Richard Rieckenberg, who worked in the field for several years.

Tampa 52

Is Talking About Spirituality and Social Change Taboo?

SocialButterfly

How does your world view influence your work to change the world for the better? You’ll see common themes between that which we work to achieve in social marketing and the spirituality expressed. What shapes your world view?

Is Talking About Spirituality and Social Change Taboo?

SocialButterfly

How does your world view influence your work to change the world for the better? You’ll see common themes between that which we work to achieve in social marketing and the spirituality expressed. What shapes your world view?