Trending Sources

Obama email team reveals what worked - and didn’t - in election fundraising

Nonprofit Marketing Blog

It highlighted insights from the digital team who sent out fundraising emails for the Obama campaign. It’s hard to predict what will work - so testing matters. And just when they figured out what worked, it stopped working. Those only worked for advocacy. The whole post is here. So they tested again.

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5 tips for email optimization from the Obama campaign

Nonprofit Marketing Blog

In a recent MarketingSherpa webinar on email optimization , Director of Digital Analytics Amelia Showalter shared how President Barack Obama’s 2012 presidential campaign generated more than $500 million in online donations. The webinar is a great companion to our recent Fundraising123 piece, “ 4 Tips for Subject Lines That Work.”

Seeing Your Marketing Future in the Obama Re-Election Campaign

Kivi's Nonprofit Communications Blog

Make It Work in Mobile. It’s All About Hyper-personalization and Targeting. You are going to want that information. Need help with this?

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Mobile Smack Down: Obama’s Responsive Design vs. Romney’s Mobile Site (and More)


Note: For those still working within their organizations or with stakeholders to understand the importance of mobile, keep going. Prototype.

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Why the #IceBucketChallenge works

Nonprofit Marketing Blog

Ethel Kennedy even challenged President Obama to join in , and Facebook’s Mark Zuckerberg has dared Bill Gates to do the same. Want proof?

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Debate Highlights 9 Communications Lessons

Getting Attention

If you watched last night’s Romney vs. Obama debate, you know that Romney reigned as the far better communicator. Too much work!

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Barack Obama-Presidential Candidate, Fundraiser Blackbelt


Whether you are an Obama supporter or not, we all have to admit that his campaign really "gets it" on how to get to and mobilize Gen Yers.

Personal, Political, and Professional

Nonprofit Consultant Blog

Much like the age-old saw about not discussing religion or politics at social gatherings, this is meant to avoid controversy, and, more to the point, not give any work associates reason to disagree with you (or terminate your job, etc.). We need to give President Obama another term to continue the progress that he has made. Oh well.

Obama Campaign's Lessons for Fundraising

Fundraising Breakthroughs

Nonprofit fundraisers are looking at the Obama campaign's extraordinary, game-changing fundraising for lessons to use in their own work. The difference was the work that went into training organizers to identify leaders in different communities who worked to raise money and get out the vote.

How It Happened: Obama Relationship Management

Social Marketing and Social Change

How did Barack Obama do it? We have a lot of work to do to get our country back on track, and I'll be in touch soon about what comes next.

Is Your Org Ready To Put An Engaged Base To Work? -- Pew Survey Findings Show High Voter Expectations Of Involvement In Obama Administration

Getting Attention

Researcher Aaron Rich reports that most of Obama's campaign troops plan to remain engaged with the incoming Obama Administration and mobilize others in support of his agenda. Rich also reports out that: 62% of Obama voters expect to be involved in moving the administration's agenda forward by asking others to support its policies.

Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. obama campaign, online marketing. obama campaign online marketing It’s a great read. Rinse.

What Does the Obama Social Media Community Do Next?

Social Marketing and Social Change

Would you like to continue to volunteer in your community as part of an Obama organization?: Yes. Working on local issues that impact our community. Tags: Obama Social Media Transition The pundits ponder this question. The campaign does the right thing - ask them. Some of the questions from the transition team. Stay tuned.

President Obama's Nonprofit Press Conference and the New Nonprofit Tax Form 990

Seeking Grant Money Today

President Obama spoke, yesterday, to the press, at the White House, about the nonprofit sector, federal funding, and what the private sector can do to assist the nonprofit sector, today. To read more, click on [link] For more about the Obama administration's work for the nonprofit sector see [link] and listen to the podcast discussion.

New Study Shares Secret Sauce of Obama for America Online Campaign

Marketing for Nonprofits

It's almost a year since President Obama's election, but there is still a LOT of interest in the staggering success of Obama for America (OFA).

#SOCIALMEDIA: Politicians & NonProfits Need Agility With Online Outreach

Non Profit Marketing 360

By contrast, Mitt Romney inspired 14,289 tpm, which was about half as many as reactions to Michelle Obama’s presentation two nights ago.

Campaign like Obama - and see him sworn in

Nonprofit Marketing Blog

As I’ve said in this space before, there are two secrets to campaigning like Obama—a one-two punch of audience connection and infrastructure to serve the audience. There are quite a few examples of organizations working to build off this approach - and keep the country engaged going forward.

What is the Value of a Holiday Greeting

A. Fine Blog

And speaking of unimportant…how about those Obama emails, eh? Uncategorized biden email Obama rosh hashanah

Obama isn't faking it about his BlackBerry -- but ad execs would make it seem like he is

Donor Power Blog

Barack Obama. It works because it's real. And the way ad agencies work these days, it's a very high penalty. Be real about it.

Routine vs. WOW!

The Agitator

Unless you’re Caitlyn Jenner or Barack Obama, is this the way your day full of experiences generally goes? The product works much better than you expected. Routine, routine, routine, routine, routine, routine, routine, routine, routine, WOW! Routine, routine, routine, routine, routine, routine, routine, routine, WOW! factor.

Grope-a-palooza and what are nonprofits doing about it?

Wild Woman Fundraising

Corporations, who hire attractive spokespeople like Barack Obama, control the uses of science, technology, education and mass communication.

#SocialNetworks: Primary Politics Offer Models For SM Strategy

Non Profit Marketing 360

Whatever your political affiliation, don’t let divisive partisanship cause you to ignore what works for your organization. Herman who?

Innovative Cause Marketing 'Inventory'

Cause Related Marketing

Shortly before I left Children’s Miracle Network Hospitals I was working on adding a kind of behind-the-scenes tour to my sponsors who achieved certain fundraising levels; never underestimate the degree to which people love to pull back the curtain on how “Oz” manages his acts of magic. But that doesn’t mean you don’t have inventory.

Cashing In. God Bless America.

The Agitator

You may even wonder if the current NSA/Snowden and Obama campaign data mining tactics are strangely similar. On one thing we agreed. Roger.

#PUBLICPOLICY: Online Privacy Becomes Concern For Service Providers

Non Profit Marketing 360

Browsers mostly work up a profile of the user via ‘cookies’ that sites we visit embed in browsers’ memories.

#Philanthropy: President’s Jobs Bill & Tax Proposal Not Warmly Welcomed By Charities

Non Profit Marketing 360

As arguments over what to do with and about the US economy and the federal deficit continue to shed more heat than light, President Obama sought to take the fight back to the Republicans with the ‘American Jobs Act’ announced last week. As of today, a wealthy donor could get a $.35 25 break.

Day in the Life of a Nonprofit Communicator – Nancy Levesque

Kivi's Nonprofit Communications Blog

Luckily, I have a short commute living and working in downtown Baltimore. Working in Downtown Baltimore is so much fun. Nancy Levesque.

My eyes! My beautiful eyes!

Wild Woman Fundraising

or go with Gotham , which was the Obama campaign’s font. Actually, the comments section is what made me laugh even more!). Comic Sans!

Social Marketing as a Solution


But all the trials and errors mean that much more when a solution works. We all like solutions, right? Promote national service. In sum, Pres.

Social Marketing as a Solution


But all the trials and errors mean that much more when a solution works. We all like solutions, right? Promote national service. In sum, Pres.

Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

Starting to work with data though. Obama went from yes we can to we already know you (using big data)…sad. What did I think of it?

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Move Your Nonprofit Agenda Forward with Opinion Editorials

Getting Attention

When Caroline Kennedy decided to make a pivotal endorsement of Barack Obama in the Democratic primary, she delivered the message in an op ed.

What Nonprofits Can Learn from Political Campaigns

Kivi's Nonprofit Communications Blog

Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising. Lots of work to do there still!). I wonder what we’ll learn about in the coming year? Well, nevermind all that for now. Love the daily blogging? Great!

E-newletters don't work, says expert

Donor Power Blog

If you have an e-newsletter, pay attention to this article in Third Sector Online, a UK publication for charities: Charity email newsletters 'a waste of time', says Obama strategist. It quotes Thomas Gensemer of Blue State Digital , the company behind the Obama campaign's jaw-dropping online fundraising last year. He's right.

24 Nonprofit Marketing Jobs:New Opportunities for the New Year

Getting Attention

9) Copy Editor and Traffic/Project Coordinator , Obama for America (Chicago, IL). Your proaction is crucial to success in 2012. Go to it!

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Childhood hunger is a hidden epidemic in America that we can no longer ignore. The Within the first 24 hours, tweets generated nearly 1.1M

Scribd Your Own Script: Social Publishing Meets Collaboration and More


I mean, individuals like Obama and groups like the New York Times and the World Economic Forum are on here too! Tags: Social Media collaboration web social media highlight social networking social publishing content management search obama social software Scribd Web content internet What rock have I been stuck under? Not only can you.

Is Talking About Spirituality and Social Change Taboo?


How does your world view influence your work to change the world for the better? What shapes your world view? It’s not realistic--Is it?

Is Talking About Spirituality and Social Change Taboo?


How does your world view influence your work to change the world for the better? What shapes your world view? It’s not realistic--Is it?

Nonprofit Crisis Communications: What The American Red Cross Should Do Now

J Campbell Social Marketing

President Obama himself, along with other celebrities and elected officials, encouraged Americans to give generously to the Red Cross’ relief efforts.

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