Seeing Your Marketing Future in the Obama Re-Election Campaign

Kivi's Nonprofit Communications Blog

The current edition of Newsweek has a very interesting description of what the Obama campaign is cooking up , including these especially noteworthy observations. “In 2008, the campaign encouraged supporters to create profiles on a social networking site called

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5 Signs You're Not Ready for Social Media

Marketing for Nonprofits

Don't invest in a social media presence or strategy UNTIL you optimize your website and email list. If this was true for Obama for America (and it was), it's definitely true for you. For more information on what the Obama campaign did and what you CAN emulate, read this.

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Trending Sources

Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

Media amplifies bozo eruptions of politicians. According to Susan Delacourt, it’s not a coincidence the government became more secretive as a result of social media impact…action reaction. The technological revolution is essentially comprised of: Social web.

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4 Ways To Set Yourself Apart With the New Twitter Layout

J Campbell Social Marketing

As more and more social networking sites move towards the Facebook Timeline look – think big cover photo and prominent profile picture – the importance of gathering and creating eye-catching visuals becomes even more important. First Lady Michelle Obama @flotus.

What Nonprofits Can Learn from the Obama Campaign – Lessons from FRDNY

JCA Insights

At Fundraising Day in NY (FRDNY), we welcomed back Stephen Geer, the architect of the groundbreaking 2008 online campaign to elect Barack Obama. At the 2009 FRDNY, Steve spoke about some of the cutting-edge online strategies that the Obama campaign used to leverage social media and more “traditional” email. They clearly had the Republican opposition scrambling to match their flexibility and speed made possible by new media.

Direct Mail Drop and Social Media Rise

A Small Change

I think that we are still at the early stages of social media fundraising and we will see direct mail continue to decline and social media & online fundraising continue to grow. There are already organizations that raise hundreds of thousands of dollars using social media. Every organization needs to start developing a plan around using social media. Start to figure out who your social media leaders are and how you can engage them.

#Interview: Allison Fine, Author & Analyst — Examines Intersection of Social Media & Social Change

Non Profit Marketing 360

Allison Fine researches and writes about the intersection of social media and social change. She hosts a monthly podcast for The Chronicle of Philanthropy called “ Social Good. ” Money can be raised through social media. Social media is a part of it.

What Does the Obama Social Media Community Do Next?

Social Marketing and Social Change

Would you like to continue to volunteer in your community as part of an Obama organization?: Yes. Tags: Obama Social Media Transition The pundits ponder this question. The campaign does the right thing - ask them. Some of the questions from the transition team. The following relate to the future of this movement for change. We would like your input on what we should do next and how you would like to be involved.

Do You Consider President Obama a Whippersnapper?

Social Media Bird Brain

you've been holding off on using Twitter or other social media for your. Tags: Pew Research Center Sarah Perez Secret Service social media Twitter Social network Image by m-c via FlickrI've learned that our new President is really digging in his heels on giving up his Blackberry or giving up on Tweeting, despite the concerns of both the Secret Service and the White House Counsel (lawyers).

Small to Middle Donors and Obama

A Small Change

In Viral Loop by Adam Penenberg (you can read an earlier interview with him), they talk about a technique employed during Obama’s presidential campaign showing a new kind of value in asking for small gifts. “If If Obama had asked for $100 million in the weeks leading up to the election, he probably wouldn’t have gotten it. This started my mind thinking about all of the opportunities that social media can provide for us. But social media is free.

How to get mobile donors to convert


Remember the Obama campaign’s enormous success with this technique! Online Fundraising Social Media and Mobile mobile mobile fundraising For most nonprofits, there’s been a steady growth in the use of smart phones and tablets by visitors to their websites.

Hunger Knows No Party: Social media engagement campaign for Share Our Strength


The topic was timely (communications went out immediately following a presidential debate) and a great way to engage our core audience while raising awareness via social media. In-house social media formatting tool. Social Media and Mobile blackbaud Convio

Obama's Wired Campaign: Lessons for Public Health Communication

Social Marketing and Social Change

Lorien Abroms and I take a look at the Obama campaign's use of social media in the latest issue of Journal of Health Communications (2009;14:415-423). Lessons for public health campaigns include the following: Consider new media--social networking sites, uploaded videos, mobile text messages and blogs—as part of a comprehensive media mix. Use new media to encourage small acts of engagement. bridging the new media culture chasm: can elephants dance?

#SOCIALMEDIA: Politicians & NonProfits Need Agility With Online Outreach

Non Profit Marketing 360

As the Democratic ‘nominee’ Barack Obama delivered his acceptance speech last night in Charlotte, NC, a record number of tweets on politics were sent out ? But what both parties know well is the fact that they must be ‘agile’ with their social-media outreach.

Obama Campaign's Lessons for Fundraising

Fundraising Breakthroughs

Nonprofit fundraisers are looking at the Obama campaign's extraordinary, game-changing fundraising for lessons to use in their own work. As Seth Godin might say, Obama handed the megaphones to his greatest fans. It wasn't just what he said (that was essential, but not sufficient), it was this how social media and technology made the old style community organizing fresh, relevant, and more exponentially powerful. Tags: Obama fundraising

#Interview: Syam Buradagunta, Blogger & Co-Founder of Blue Sky Collaborative

Non Profit Marketing 360

Peer-to-peer fundraising was a big component of the Obama Campaign fundraising in the last campaign. I think this type of fundraising, the technology available for it, is yet to scratch the surface of what it can be, especially with the expansions of mobile technology and social media as well.



We launched a message to Share Our Strength’s email list on the same day as the last presidential debate on October 26 and asked list members to Tweet a question about childhood hunger to Mitt Romney or Barack Obama. Social Media and Mobile hashtag

Free Copy of 'Obama's Wired Campaign'

Social Marketing and Social Change

I am delighted to note that the article, Obama’s Wired Campaign: Lessons for Public Health Communication , I co-authored with my colleague Lorien Abroms at the GWU-SPHHS Program in Public Health Communication & Marketing , is a FREE selection in the current issue of Journal of Health Communication. ABSTRACT: The Obama campaign has relevance for how we conduct and build communities around our public health campaigns. Tags: Social Media

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GOOD Gobbles Jumo

Non Profit Marketing 360

Jumo, the social medium that started with a bang nine months ago, ended with a whimper in August by being absorbed into GOOD , a content-rich site catering to activists across a broad spectrum of causes. Jumo had aimed to be a social connector as well as a portal for giving to nonprofit organizations, but it failed to draw sufficient numbers of viewers away from more established competing sites.

Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. The most successful new media strategies for the. Did you know that the Obama campaign had a 81-person new media team that grew to nearly 170 people by the end of the campaign? obama campaign, online marketing.


44 Social Media Books for 2009-2010 Plus One

Diva Marketing Blog

for your reading pleasure here's a list of titles of social media books scheduled to be release 2009 – 2010. The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media by Paul Chaney - Sept 22,2009 2. A Survival Guide to Social Media and Web 2.0

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Aw Girl, are you JADED?

Wild Woman Fundraising

Do you advocate for people to give to causes, but never give to causes yourself? Why is that?

What YOU Can Learn from Obama Fundraising

Marketing for Nonprofits

Tags: social media 101

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Social Media and Online Marketing. Are you social networks like Facebook and Twitter all professional or all personal or both? Farra Trompeter and Danielle Brigida want to know how you manage your personal brand in social media this brief survey.

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A Marketing Lesson From President Barack Obama's Address

Diva Marketing Blog

I asked myself that question as I listened to the commentary from mainstream media and the social media pundits as they analyzed President Barack Obama's inaugural address and the inaugural poem written by Elizabeth Alexander.

#PUBLICPOLICY: Online Privacy Becomes Concern For Service Providers

Non Profit Marketing 360

But now not only do companies exist precisely to aggregate your online behavior , millions of us willingly offer our own aggregations via our social-network platforms of choice. Perhaps the most famous statement of internet privacy from 'The New Yorker' (1993).


New Study Shares Secret Sauce of Obama for America Online Campaign

Marketing for Nonprofits

It's almost a year since President Obama's election, but there is still a LOT of interest in the staggering success of Obama for America (OFA). Just like any other functional department, new media requires financial and human resources to succeed.

A case for Twitter, Facebook, & social media for healthcare fundraisers

Fundraising Coach

Twitter and Facebook and LinkedIn and YouTube are sites that are in the broad category of “social media.” Social media sites are sites that make it really easy for people to connect with other people. And social media sites often have made-up names or names with weird spelling like Plurk or Flickr. We all saw this as congressmen and women tweeted during President Obama’s not-the-State-of-the-Union speech.

24 Nonprofit Marketing Jobs:New Opportunities for the New Year

Getting Attention

8) Communications & Social Media Intern and Marketing & Insights Intern , VolunteerMatch (San Francisco, CA). 9) Copy Editor and Traffic/Project Coordinator , Obama for America (Chicago, IL). 19) New Media Manager , Best Friends Animal Society (Salt Lake City, UT).

Scribd Your Own Script: Social Publishing Meets Collaboration and More


At DC’s Social Media Club event this past week, I heard many mumors about Scribd , so naturally I checked it out. I mean, individuals like Obama and groups like the New York Times and the World Economic Forum are on here too! With Scribd having just raised $9 million , along with a new president for social publishing, I look forward to observing and experiencing how Scribd develops in the future.

Day in the Life of a Nonprofit Communicator – Nancy Levesque

Kivi's Nonprofit Communications Blog

check email, Google Alerts for media hits, and then check in on our Facebook and Twitter profiles. 10:00 am – 12:00 pm: If this were the summer, my day would be fully-packed with media inquires and planning for our national Summer Learning Advocacy Day in June. Nancy Levesque.

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web. As marketers began to use social media platforms like blogs, Twitter, Facebook, etc., clients’ social media channels?

Campaign like Obama - and see him sworn in

Nonprofit Marketing Blog

As I’ve said in this space before, there are two secrets to campaigning like Obama—a one-two punch of audience connection and infrastructure to serve the audience. According to Case, one lucky citizen (and guest) will be randomly selected to attend the Inauguration of President-elect Barack Obama and related Inaugural festivities here in DC. So now you can campaign like Obama - and enter a lottery to see him sworn in.

Friday Futures – Nonprofit Marketing Jobs – June 10, 2011

Getting Attention

10) Writers and Editors , Obama for America , (Chicago, IL). 1) Assistant Director of Communications for Media Strategy and Outreach , NARAL Pro-Choice America , (Washington, D.C.).

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Fake News. Fake Fundraising.

The Agitator

Sooner or later the fake news scams, hoaxes and parodies that marked this past campaign season on social media had to spill over into online fundraising. Communications Media usage / trends Mobile marketing and fundraising Online fundraising and marketing Social media premium

What is the Value of a Holiday Greeting

A. Fine Blog

I suppose the conventional answer is that it cost nothing financially, didn’t do any harm and gets our name/logo/social media icons in front of people. And speaking of unimportant…how about those Obama emails, eh? Uncategorized biden email Obama rosh hashanah

Presidential Candidates Online

The Agitator

Pew Research has released its latest study on US presidential candidates’ use of the web and social media. Looking at Facebook, Twitter, YouTube and campaign websites, Pew finds the Obama campaign generating more content by nearly four to one. Pew faults both campaigns for continuing to use social media — which are supposed to be more interactive — to essential ‘push’ messages as they would through conventional media.

#SocialNetworks: Primary Politics Offer Models For SM Strategy

Non Profit Marketing 360

But donations and volunteer hours are finite entities, and the fact is nonprofits of all stripes now must challenge themselves to raise their social-networking strategy to challenge for every engaged constituent. And social networks are how ever more people are doing all that.


U.S. gets a new President, White House launches new web site & blog…

Public Sector Marketing 2.0

We have all heard how Barack Obama leveraged social media during the campaign ( just Google it… ). More specifically, I’m interested as to how President Obama will continue to leverage social media under White House restrictions. Obama.

Friday Futures – Nonprofit Marketing Jobs – January 13, 2012

Getting Attention

8) Communications Specialist – Social Media and Web Content , National Minority AIDS Council (Washington, D.C.). 11) Manager, Media & Communications and Manager, Social Media , ASPCA. 15) New Media Specialist , Oxfam America (Boston, MA).