Mobile Smack Down: Obama’s Responsive Design vs. Romney’s Mobile Site (and More)

SocialButterfly

Note: For those still working within their organizations or with stakeholders to understand the importance of mobile, keep going. Some organizations take “mobile first” a step further by deciding to go “all responsive, all the time.”

Want to do political fundraising? Interview with Joe Garecht of The Fundraising Authority

Wild Woman Fundraising

I had this unique opportunity to start multi-million dollar fundraising organizations from scratch and build them up. Obama wanted the question to be “Who’s gonna change Washington?” This time Obama was successful. Joe Garecht.

Trending Sources

Has Your Organization Been Hacked?

The Agitator

Despite the current headlines and cable news furor over the astonishing and frightening firestorm of Donald Trump’s Tweets accusing his predecessor, President Obama, of wiretapping Trump Tower, this item appearing in Bloomberg News and the accompanying video should not be overlooked. Nonprofit groups breathing a sigh of relief because, unlike their organizational cousins in politics, they’re not targets of Russian hacking should take another and deeper breath–and gasp.

What Nonprofits Can Learn from the Obama Campaign – Lessons from FRDNY

JCA Insights

At Fundraising Day in NY (FRDNY), we welcomed back Stephen Geer, the architect of the groundbreaking 2008 online campaign to elect Barack Obama. At the 2009 FRDNY, Steve spoke about some of the cutting-edge online strategies that the Obama campaign used to leverage social media and more “traditional” email. is engaged by a super-PAC to help Democrats, including President Obama, prevail in the upcoming November elections.

Should The Times Be a Truth Vigilante? Should the Pope Be Catholic?

Wild Woman Fundraising

He is suing the pants off of Barack Obama for daring to detain American Citizens for no reason, because that just happens to be unconstitutional. Enemies supposedly lurk in every organization that does not chant the patriotic mantras provided to it by the state. Bush had put this into law, appears willing, once again, to grant Obama a pass. Even the Pentagon says the organization is crippled.

Small to Middle Donors and Obama

A Small Change

In Viral Loop by Adam Penenberg (you can read an earlier interview with him), they talk about a technique employed during Obama’s presidential campaign showing a new kind of value in asking for small gifts. “If If Obama had asked for $100 million in the weeks leading up to the election, he probably wouldn’t have gotten it. Related posts: Obama Crowned Direct Mail King Organizing Your Donors All Donors as Major Donors More on All Donors as Major Donors Major Gifts or Middle Giving.

Obama Campaign's Lessons for Fundraising

Fundraising Breakthroughs

Nonprofit fundraisers are looking at the Obama campaign's extraordinary, game-changing fundraising for lessons to use in their own work. That sounds right to me, but it was also and in my judgment more importantly this: theirs was a community organizing strategy, not a sales and marketing campaign. The difference was the work that went into training organizers to identify leaders in different communities who worked to raise money and get out the vote.

How It Happened: Obama Relationship Management

Social Marketing and Social Change

How did Barack Obama do it? President-Elect Obama stated last night in his victory speech [video and transcript] : This victory alone is not the change we seek. The campaign fever will quickly subside among many people, but change will not now come naturally or organically.

#SOCIALMEDIA: Politicians & NonProfits Need Agility With Online Outreach

Non Profit Marketing 360

As the Democratic ‘nominee’ Barack Obama delivered his acceptance speech last night in Charlotte, NC, a record number of tweets on politics were sent out ?

Great News, Great Time to Ask

Getting Attention

This win has not been a focus in our emails to folks on this list, but is something our organization is responsible for (and supporters will care about). But I wonder if it’s best urges folks to take a Thank you action, e.g. “Thank President Obama for this good thing!”

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#Interview: Syam Buradagunta, Blogger & Co-Founder of Blue Sky Collaborative

Non Profit Marketing 360

SYAM: It works best for organizations that have family-oriented causes. Peer-to-peer fundraising was a big component of the Obama Campaign fundraising in the last campaign. So we really try our best to focus on the organizations that are the right fit.

Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. organizations. Did you know that the Obama campaign had a 81-person new media team that grew to nearly 170 people by the end of the campaign? obama campaign, online marketing. obama campaign online marketing

GOOD Gobbles Jumo

Non Profit Marketing 360

Jumo had aimed to be a social connector as well as a portal for giving to nonprofit organizations, but it failed to draw sufficient numbers of viewers away from more established competing sites. Cross-Post Fundraising Nonprofit Social Media Barack Obama Barack Obama presidential campaign 2008 Ben Goldhirsh Chris Hughes Facebook GOOD Jumo Non-profit organization

What Does the Obama Social Media Community Do Next?

Social Marketing and Social Change

Would you like to continue to volunteer in your community as part of an Obama organization?: Yes. T raining volunteers in the organizing techniques we used to elect Barack. What issues would you be most interested in volunteering or organizing around? Tags: Obama Social Media Transition The pundits ponder this question. The campaign does the right thing - ask them. Some of the questions from the transition team.

New Study Shares Secret Sauce of Obama for America Online Campaign

Marketing for Nonprofits

It's almost a year since President Obama's election, but there is still a LOT of interest in the staggering success of Obama for America (OFA). Your cause is not about you or your organization!

Is Your Org Ready To Put An Engaged Base To Work? -- Pew Survey Findings Show High Voter Expectations Of Involvement In Obama Administration

Getting Attention

There's so much emphasis on the challenge of building your organization's base. Far too many organizations aren't poised to do so and play mad catch up, risking a vital resource. Researcher Aaron Rich reports that most of Obama's campaign troops plan to remain engaged with the incoming Obama Administration and mobilize others in support of his agenda. had to yell at [the Obama transition team] for calling me on the phone.

#FUNDRAISING: Presidential Candidates Ramp Up Mobile Giving

Non Profit Marketing 360

Cellular customers can donate via text the text message GIVE to 62262 (which just happens to spell “Obama”) The donations will be billed to monthly cellular bills, and one can give $10 a time and up to $50 per billing cycle.

Campaign like Obama - and see him sworn in

Nonprofit Marketing Blog

As I’ve said in this space before, there are two secrets to campaigning like Obama—a one-two punch of audience connection and infrastructure to serve the audience. Infrastructure: putting the human and technological engines behind your audience via community-based organizations and via online engagement. There are quite a few examples of organizations working to build off this approach - and keep the country engaged going forward.

#Philanthropy: President’s Jobs Bill & Tax Proposal Not Warmly Welcomed By Charities

Non Profit Marketing 360

As arguments over what to do with and about the US economy and the federal deficit continue to shed more heat than light, President Obama sought to take the fight back to the Republicans with the ‘American Jobs Act’ announced last week. One loophole the president wants to reduce concerns the deductions of taxes made by the wealthy to charitable organizations – a reduction many charities and nonprofits do not want to see.

What is the Value of a Holiday Greeting

A. Fine Blog

As my people have just celebrated the new year, my Inbox has been filled with wishes for a happy and healthy one from a variety of organizations I am associated with, have donated to or bumped into at some point. And speaking of unimportant…how about those Obama emails, eh?

#SocialNetworks: Primary Politics Offer Models For SM Strategy

Non Profit Marketing 360

Timely consultation and the adjustment of a few hours a week for a one or two staff members can make a huge difference for an organization. Whatever your political affiliation, don’t let divisive partisanship cause you to ignore what works for your organization. Click to enlarge.

Is Populist Fundraising for You?

iMarketSmart

Case in point, President Obama is the epitome of the populist fundraiser. In the 2012 election, Obama’s brilliant online fundraising team emailed the 13-million person database built as a result of the 2008 presidential campaign.

Grope-a-palooza and what are nonprofits doing about it?

Wild Woman Fundraising

Corporations, who hire attractive spokespeople like Barack Obama, control the uses of science, technology, education and mass communication. The subpoenas cite federal law prohibiting “providing material support or resources to designated foreign terrorist organizations.”

The Moral Authority of the IRS Has Been Diminished

Cause Related Marketing

On Friday, May 10, Lois Lerner, head of the IRS division that oversees tax-exempt groups admitted to attorneys at a tax conference organized by American Bar Association that “low-level” functionaries at the IRS had flagged 501(c)(4) applications that had words like “patriot,” “Tea Party,” or had missions that sought to educate the citizenry on the Constitution, or had statements criticizing “how the country is being run.” President Obama got it right.

4 Ways To Set Yourself Apart With the New Twitter Layout

J Campbell Social Marketing

1) Showcase your organization with great photos. First Lady Michelle Obama @flotus. Twitter is changing its look , and like it or not, your nonprofit better be ready.

#PUBLICPOLICY: Online Privacy Becomes Concern For Service Providers

Non Profit Marketing 360

In this new world of sharing, the Obama Administration is trying to encourage private companies and internet-browser developers to draw up their own guidelines. Does your organization delimit what gets shared on its accounts?

Move Your Nonprofit Agenda Forward with Opinion Editorials

Getting Attention

At the end of the 1990s, I worked for an advocacy organization that had – more or less – dropped opinion editorials from their communications strategies. I’m happy to welcome guest blogger, Margot Friedman, principal of Dupont Circle Communications.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

This video with Jeff Clarke, interim president and CEO of the Council on Foundations, will help prove why your whole staff and board are marketers for your organization. President Obama made a great impact during the last election with social media. Ready for Mixed Links?

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Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

Organizations formerly know as newspapers are now news organizations. Obama created a platform where 35000 communities self-organized.one of which happened to be the Wikinomics community. Obama went from yes we can to we already know you (using big data)…sad.

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Social Marketing as a Solution

SocialButterfly

I invite you to read Barack Obama’s remarks about the Social Innovation Fund from earlier today. . In the remarks, Obama references individuals working for great changes, telling of their success. We all like solutions, right?

Social Marketing as a Solution

SocialButterfly

I invite you to read Barack Obama’s remarks about the Social Innovation Fund from earlier today. . In the remarks, Obama references individuals working for great changes, telling of their success. We all like solutions, right?

Nonprofit Blog Carnival: Sharing Progress and Communicating Accomplishments

Kivi's Nonprofit Communications Blog

This Excel file gives you a quick snapshot of an organization’s finances, program vitals, volunteer support, fundraising, and marketing activities at a given moment. Jake Seliger has two posts for us – The Worse it is, the Better it is: Your Grant Story Needs to Get the Money and President Obama Would Likely Make a Good Grant Writer, as He Recognizes the Value of Telling a Compelling Story , both of which describe the often-underrated power of narrative in proposals.

Day in the Life of a Nonprofit Communicator – Nancy Levesque

Kivi's Nonprofit Communications Blog

Nancy Levesque serves as Director of Marketing Communications and directs the marketing communications initiatives of the National Summer Learning Association (NSLA), an organization whose mission it is to close the achievement gap between lower- and upper-income youth nationwide.

Why Your Nonprofit Needs a Drone

Selfish Giving

But that doesn’t mean you can’t – TODAY – start thinking like an organization that plans to use a new, radical technology. He applies his lessons to Obama, but they can be applied to nonprofits as well.…

Nonprofit Crisis Communications: What The American Red Cross Should Do Now

J Campbell Social Marketing

President Obama himself, along with other celebrities and elected officials, encouraged Americans to give generously to the Red Cross’ relief efforts. It claims that the organization has “ spent or committed more than 99 percent of the $311.5 photo credit: 96dpi via photopin cc.

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5 Signs You're Not Ready for Social Media

Marketing for Nonprofits

No one in your organization has "Communications" in their title. If this was true for Obama for America (and it was), it's definitely true for you. For more information on what the Obama campaign did and what you CAN emulate, read this. Your email list is under 10K names.

Is Talking About Spirituality and Social Change Taboo?

SocialButterfly

When you read social marketing texts or go to conferences, you don’t always hear a lot of chatter about mobilizing the network of the church or other faith-based organizations in efforts. What shapes your world view?

Is Talking About Spirituality and Social Change Taboo?

SocialButterfly

When you read social marketing texts or go to conferences, you don’t always hear a lot of chatter about mobilizing the network of the church or other faith-based organizations in efforts. What shapes your world view?

Time to Smarten Up Our Earth Day Messaging

Cause Related Marketing

Ammonia emissions are lower now than then, so are nitrogen oxides, particulates, sulfur dioxides, and volatile organic compounds. Plus, End Fossil Fuel Subsidies, Tell President Obama to Attend Rio +20, Campaign for Communities, MobilizeU, Reading for the Earth, and Know Green. Here’s my plea to the Earth Day organization and environmentalists everywhere; pick two things and keep hitting them until those two things are better.

#SM4NP: Kone 2012 Video Goes Viral, But Maybe For Wrong Reasons

Non Profit Marketing 360

Today is another day many thousands of Republicans will not want Barack Obama re-elected, but nor will they rally around a viable contender. The organization has an unnerving ‘ com’ URL, and promotes the ‘ soft bigotry ‘ of a neo-White Man’s Burden in Uganda ? Certainly the organization has had its finances questioned in the past, and according to the IB Times, it has been unwilling to open its books to independent auditors.