How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

Who does it best — NPR or PBS ? . PBS and NPR. Well, here is where these nonprofits diverge in their online communications: NPR’s site leads with the straight-up news. Perhaps NPR was heading in the right direction, but hasn’t quite made it there.

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Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

Kivi's Nonprofit Communications Blog

On the first look, NPR found that shorter posts — about 40 characters — DID perform better when measured by click-through rate. NPR’s analysis matches up with Buffer and SumAll’s 2014 study on the optimal length for social media updates. But NPR didn’t stop at the first look.

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NPR’s Car Talk Demopnstrates Piggyback Brand Enhancement….

NonProfit Branding

His irresponsible act made me think about the campaign conducted by NPR’s Car Talk – a brand-enhancing experience I watched … Continue reading → CONTEXT: Tricks, Tips & Taboos PSYCHOLOGY: How Branding Products Build AffinityWhile texting on his cell phone, a blazing idiot drove his truck into my friend and her 5-year old grandchild.

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Behind the Scenes @ NPR’s Car Talk: At Least 10 Surprising Facts About Tom & Ray

NonProfit Branding

Tom and Ray of Car Talk are retiring. After a 25th Anniversary Celebration this Fall, all new episodes will feature the most acclaimed portions of prior broadcasts. Since 1986 these guys have been our pals and business colleagues, along with Bongo Boy Doug Berman and Senior Web Lackey Doug Mayer. So now we reflect on [.].

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To Protect The NPR Brand, His Retired Mother Worked The Assembly Line.

NonProfit Branding

While celebrating Mother’s Day, Janice and I reflected on the factory owner who put his elderly mother to work in his factory. On the night shift! He had a problem. She could solve it. Her new job? Help protect our clients’ brands. Outfits like Car Talk, Morning Edition and All Things Considered. We’re writing about [.].

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NPR and the Y: Should You Shorten Your Name?

Mission Minded

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NONPROFIT BRANDING: Confession. Apology. Explanation.

NonProfit Branding

Uncategorized Clooney; Pitt; NPR; nonprofit branding; Nonprofit marketingI’ll explain this Brad Pitt photo in a minute. But first, this update: Janice and I are starting a new company to service public broadcasting. It’s a big task. So, I am using this post to tell our readers I must take a break from writing the Nonprofit Branding Blog. No lack of commitment here: [.].

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Nonprofit Crisis Communications: What The American Red Cross Should Do Now

J Campbell Social Marketing

By now you may have heard NPR’s story “ Red Cross ‘Diverted Assets’ During Storms’ Aftermath To Focus On Image ” or read ProPublica’s article “ The Red Cross’ Secret Disaster.” It was posted on Tuesday, the day before the NPR and ProPublica stories were published.

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#Aging: Study Shows Americans Optimistic and Unprepared For Heath In Retirement (Part 2 of 2)

Non Profit Marketing 360

Last Thursday we shared a report conducted by National Public Radio (NPR) , who has been presenting the findings of their in-depth survey concerning how recent retirees and soon-to-be retirees (those over 50) view retirement.

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#Aging: Study Shows Americans Optimistic and Unprepared For Heath In Retirement (Part 2 of 2)

Non Profit Marketing 360

Last Thursday we shared a report conducted by National Public Radio (NPR) , who has been presenting the findings of their in-depth survey concerning how recent retirees and soon-to-be retirees (those over 50) view retirement.

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#Aging: Study Shows Americans Optimistic and Unprepared For Retirement (Part 1 of 2)

Non Profit Marketing 360

Over the last few days, National Public Radio (NPR) has been presenting the findings of an in-depth survey and study of how recent retirees and soon-to-be retirees (those over 50) view retirement. Click to enlarge.

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Donor Relations FAIL: Northeastern, what are you doing?

Wild Woman Fundraising

NPR reported on single mom activists who decided to stop paying their student loans. According to Gawker , many Northeastern University alumni were texted a message that offered them a chance to win $1,000 off their debt if they donated to the university.

#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use

Non Profit Marketing 360

” (quoted from the NPR article linked above). Oprah Winfrey likes a book. It’s a best-seller and a big movie. Justin Bieber retweets something that catches his eye. It’s trending huge for forty-eight hours! Who wouldn’t want that kind of attention?

#Aging: Some American Cities Meeting The Challenges Of Boomer Residents

Non Profit Marketing 360

An Associated Press story carried by NPR discusses the efforts of a few cities to get ahead of the demographic shift, and to ensure that their communities do not become ghettoes of like-aged residents. NYC has added 4 seconds to each crosswalk.

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Book Reviews: With Charity for All VS. Charity Case

Wild Woman Fundraising

The second book is With Charity for All by Ken Stern, the former CEO & COO of NPR. He worked at NPR from 1999 to 2008. And the last year he was at NPR, NPR made 10 million less than the previous year.

#PUBLICPOLICY: Online Privacy Becomes Concern For Service Providers

Non Profit Marketing 360

NPR’s ‘Science Friday’ discussed this issue last week. Perhaps the most famous statement of internet privacy from 'The New Yorker' (1993).

#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

And at hand was an NPR station that worked for me. And quickly, NPR hooked with us, and Car Talk and All Things Considered and on and on, and all of a sudden we became the national supplier for all the major programs.

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#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

And at hand was an NPR station that worked for me. And quickly, NPR hooked with us, and Car Talk and All Things Considered and on and on, and all of a sudden we became the national supplier for all the major programs.

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#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

And at hand was an NPR station that worked for me. And quickly, NPR hooked with us, and Car Talk and All Things Considered and on and on, and all of a sudden we became the national supplier for all the major programs. Uncategorized Blog Car Talk Carnegie Hall marketing Metropolitan Opera Non-profit organization NPR Public broadcasting

On the Radio: Great Examples of Stories Bringing Life to Complex Issues

Mission Minded

Nonprofit Annual Report Nonprofit Copywriting Nonprofit Messaging Nonprofit communications Storytelling amory lovins best practices colorado public radio communication luis alberto urrea messages narrative nonprofit storytelling NPR rocky mountain institute storyThere’s no question that stories are an essential gateway to understanding complex issues. This was as true in Shakespeare’s and Cervante’s times as it is today.

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On the Radio: Great Examples of Stories Bringing Life to Complex Issues

Mission Minded

Nonprofit Annual Report Nonprofit communications Nonprofit Copywriting Nonprofit Messaging Storytelling amory lovins best practices colorado public radio communication luis alberto urrea messages narrative nonprofit storytelling NPR rocky mountain institute storyThere’s no question that stories are an essential gateway to understanding complex issues. This was as true in Shakespeare’s and Cervante’s times as it is today.

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More Than That

Marketing for Nonprofits

South Dakota's Rosebud Sioux Reservation NPR big thoughtsOne of the most EMPOWERING and IMPORTANT things you can do in your personal and professional life is to FIND and SHARE your voice with others. Letting outsiders, or worse, the popular discourse define you is often a recipe for disaster.

Homeless man leaves $4 million estate

Fundraising Coach

Perhaps you’ve heard his name on NPR : “Support for NPR comes from the estate of Richard Leroy Walters, whose life was enriched by NPR, and whose bequest seeks to encourage others to discover public radio.&#. But when he died, he’d amassed an estate of about $4 million and gave NPR and many other nonprofits $400,000 each. And, according to the article on the NPR site , he was making stock trades from a telephone at a senior center.

Homeless man leaves $4 million estate

Fundraising Coach

Perhaps you’ve heard his name on NPR : “Support for NPR comes from the estate of Richard Leroy Walters, whose life was enriched by NPR, and whose bequest seeks to encourage others to discover public radio.&#. But when he died, he’d amassed an estate of about $4 million and gave NPR and many other nonprofits $400,000 each. And, according to the article on the NPR site , he was making stock trades from a telephone at a senior center.

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Carl Kassel Bobblehead – wasting a treasure on eBay!

NonProfit Branding

So, when Wait Wait, Don’t Tell Me was rolling out, NPR asked us to make one of these for each station manager in the nation. Your supporters love Limited Edition Branding Items. So do pubradio station managers. Most of them. Instead of treasuring his collector’s edition Bobblehead, one guy went eBay! You won’t believe how [.].

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Social Good Podcast: Manging Volunteers Online

A. Fine Blog

Last month, Andy Carvin, the social media mavin at NPR, asked what Web 2.0 Tags: Social Media Andy Carvin beka economopolous ben rigby ccs fundraising fission strategies npr sean mckean the extraordinaries The latest edition of my Social Good podcast for the Chronicle of Philanthropy is up for listening! solutions folks were using fo volunteer management. One of our listeners, Sean McKean of CCS Fundraising asked if I’d follow up — and I did [.].

Tweeting the Inauguration

A. Fine Blog

The NPR Social Media desk staffed by Andy Carvin will be repurposing the guts of Twitter Vote Report for use on Election Day for attendees to share their travel and inauguration experiences. Tags: #dctrip09 npr Social Media Twitter Inauguration #inaug09 A week from now the world will be descending on Washington, DC for the inaugural festivities.

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50+ Nonprofit Instagram Accounts You Should Follow Right Now

Kivi's Nonprofit Communications Blog

Credit: @emilyjan/NPR) #ballet #dance #dc A photo posted by NPR (@npr) on Apr 10, 2015 at 7:51am PDT. National Public Radio https://instagram.com/npr. Looking for some good examples of nonprofits on Instagram? Grab your phone and get inspired. ANIMAL RIGHTS.

Craft a Positive “Page Not Found” Experience

Getting Attention

NPR’s error page features a search box and links to key pages. Bonus: The NPR team adds a touch of humor with links to lost people and things—from Amelia Earhart to the 18 1/2 minutes of erased Watergate Tapes.

The Hat Never Comes Off

JCA Insights

Whatever your political sensibilities, the tape of the NPR Foundation’s former top fundraiser sharing unguarded opinions to build rapport in a lunch with people posing as left-leaning potential major donors is decidedly cringe-worthy. A mere 12 minutes into their lunch (3:26 on the published video), Ron Shiller, then president of NPR Foundation, says “I’ll talk personally, as opposed to wearing my NPR hat.”

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Why Donors Want to Help One Person but Not Every Person

Nonprofit Marketing Blog

An NPR story caught my attention this morning. Maybe you heard it too? The story was about a psychologist’s study on. what kind of message inspires people to give more

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A New Relationship with Donors

A. Fine Blog

Tags: Social Media Chronicle of Philanthropy donors Giving Circles Katya Andresen npr

The Power and Limits of Storytelling

A. Fine Blog

Tags: Social Media * Video File * Quick Capture Slagsmålsklubben Andy Goodman Morris Fiorina npr witness youtube

Day in the Life of a Nonprofit Communicator – Eugene J. Patron

Kivi's Nonprofit Communications Blog

Then I get up for the day, turn on the radio and listen to “Morning Edition” on NPR while getting ready for work. Eugene Patron. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

Saving the world is worth how many rounds?

GenerationYGive

This past weekend I was driving in the car, and as a true marketer, found myself unable to turn off my local NPR station's Fall Membership Drive (sad, I know). Let me say here, that I have tried to find a clip of this on the web, and just couldn't but here is the basic jist: Ira encouraged his regular listeners to turn in friends, family, co-workers who were regular NPR listeners but never gave any money to the station.

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Day in the Life of a Nonprofit Communicator – Nicole Warren

Kivi's Nonprofit Communications Blog

I recommend Freakonomics, The Tim Ferriss Show, NPR TED Radio Hour, and Nonprofits are Messy. Nicole Warren. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.

I Love You—Piggyback Your Content to Notable Days & Headlines (Part 2)

Getting Attention

Another winner is NPR’s annual set of online Valentine’s Day cards for fans to share with their loved ones. Even better, NPR uses this campaign to share its appreciation of its funders, as in this card thanking the MacArthur Foundation.

The Red Cross and Glass Houses

Fundraising Coach

NPR's Laura Sullivan to Red Cross' David Meltzer. Last night, I was shocked and spellbound to hear NPR devote an entire half hour segment to the special report called: In Search Of The Red Cross' $500 Million In Haiti Relief. Block out 30-minutes to listen to NPR's Red Cross story.

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Museums in Distress

GenerationYGive

A recent story on NPR's All Things Considered showcased just how much in financial distress many museums around the country are.

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Nonprofits Should Play Offense, Not Defense, to Improve Reputation

Kivi's Nonprofit Communications Blog

The Charity Defense Council recently made headlines for its scathing rebuke of an investigation by Pro Publica and NPR into the American Red Cross’ relief efforts in the wake of the Haiti earthquake. When being criticized, do you get defensive and go on the attack?

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