Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out
Kivi's Nonprofit Communications Blog
DECEMBER 17, 2015
On the first look, NPR found that shorter posts — about 40 characters — DID perform better when measured by click-through rate. NPR’s analysis matches up with Buffer and SumAll’s 2014 study on the optimal length for social media updates. But NPR didn’t stop at the first look.