Trending Sources

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

Kivi's Nonprofit Communications Blog

On the first look, NPR found that shorter posts — about 40 characters — DID perform better when measured by click-through rate. NPR’s analysis matches up with Buffer and SumAll’s 2014 study on the optimal length for social media updates. But NPR didn’t stop at the first look.

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How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

Who does it best — NPR or PBS ? . PBS and NPR. Well, here is where these nonprofits diverge in their online communications: NPR’s site leads with the straight-up news. Perhaps NPR was heading in the right direction, but hasn’t quite made it there.

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Urban Outfitters Cause Marketing for NPR is a Poor Fit

Selfish Giving

As originally reported by Fast Company , Urban Outfitters offers a specially branded NPR tee on the public radio station’s website for $20. Profits support NPR. You could argue that NPR benefits in a couple ways. The win for NPR is a partial one at best.

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Behind the Scenes @ NPR’s Car Talk: At Least 10 Surprising Facts About Tom & Ray

NonProfit Branding

Tom and Ray of Car Talk are retiring. After a 25th Anniversary Celebration this Fall, all new episodes will feature the most acclaimed portions of prior broadcasts. Since 1986 these guys have been our pals and business colleagues, along with Bongo Boy Doug Berman and Senior Web Lackey Doug Mayer. So now we reflect on [.].

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Nonprofit Crisis Communications: What The American Red Cross Should Do Now

J Campbell Social Marketing

By now you may have heard NPR’s story “ Red Cross ‘Diverted Assets’ During Storms’ Aftermath To Focus On Image ” or read ProPublica’s article “ The Red Cross’ Secret Disaster.” It was posted on Tuesday, the day before the NPR and ProPublica stories were published.

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50+ Nonprofit Instagram Accounts You Should Follow Right Now

Kivi's Nonprofit Communications Blog

Credit: @emilyjan/NPR) #ballet #dance #dc A photo posted by NPR (@npr) on Apr 10, 2015 at 7:51am PDT. National Public Radio https://instagram.com/npr. Looking for some good examples of nonprofits on Instagram? Grab your phone and get inspired. ANIMAL RIGHTS.

Craft a Positive “Page Not Found” Experience

Getting Attention

NPR’s error page features a search box and links to key pages. Bonus: The NPR team adds a touch of humor with links to lost people and things—from Amelia Earhart to the 18 1/2 minutes of erased Watergate Tapes.

To Protect The NPR Brand, His Retired Mother Worked The Assembly Line.

NonProfit Branding

While celebrating Mother’s Day, Janice and I reflected on the factory owner who put his elderly mother to work in his factory. On the night shift! He had a problem. She could solve it. Her new job? Help protect our clients’ brands. Outfits like Car Talk, Morning Edition and All Things Considered. We’re writing about [.].

The Red Cross and Glass Houses

Fundraising Coach

NPR's Laura Sullivan to Red Cross' David Meltzer. Last night, I was shocked and spellbound to hear NPR devote an entire half hour segment to the special report called: In Search Of The Red Cross' $500 Million In Haiti Relief. Block out 30-minutes to listen to NPR's Red Cross story.

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Andy Carvin of NPR on Social Good Podcast

A. Fine Blog

Andy Carvin, the social media mavin of NPR, is my guest. We talk about how he is helping NPR, and the reporters, use social media to share content and engage various communities in discussions of issues and contributions to content [.]. Tags: npr Social Media Social good podcast Jayne Cravens Chronicle of Philanthropy The latest installment of the Social Good Podcast is up on the Chronicle of Philanthropy’s site.

A warning about fall fundraising appeals

Fundraising Coach

But listening to NPR's All Things Considered on my ride home this evening, I remembered how much more challenging political mailing will make your fundraising this fall. Fall fundraising is hard enough. So I pulled to the side of the rode to record this reminder. How are you re-engineering your fall fundraising letters? What ways are you testing to make your nonprofit's fall fundraising stand out? Tell us here in the comments!

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Nonprofits Should Play Offense, Not Defense, to Improve Reputation

Kivi's Nonprofit Communications Blog

The Charity Defense Council recently made headlines for its scathing rebuke of an investigation by Pro Publica and NPR into the American Red Cross’ relief efforts in the wake of the Haiti earthquake. When being criticized, do you get defensive and go on the attack?

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NPR and the Y: Should You Shorten Your Name?

Mission Minded

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NPR 0

On the Radio: Great Examples of Stories Bringing Life to Complex Issues

Mission Minded

Nonprofit Annual Report Nonprofit Copywriting Nonprofit Messaging Nonprofit communications Storytelling amory lovins best practices colorado public radio communication luis alberto urrea messages narrative nonprofit storytelling NPR rocky mountain institute storyThere’s no question that stories are an essential gateway to understanding complex issues. This was as true in Shakespeare’s and Cervante’s times as it is today.

Donor Relations FAIL: Northeastern, what are you doing?

Wild Woman Fundraising

NPR reported on single mom activists who decided to stop paying their student loans. According to Gawker , many Northeastern University alumni were texted a message that offered them a chance to win $1,000 off their debt if they donated to the university.

The Hat Never Comes Off

JCA Insights

Whatever your political sensibilities, the tape of the NPR Foundation’s former top fundraiser sharing unguarded opinions to build rapport in a lunch with people posing as left-leaning potential major donors is decidedly cringe-worthy. A mere 12 minutes into their lunch (3:26 on the published video), Ron Shiller, then president of NPR Foundation, says “I’ll talk personally, as opposed to wearing my NPR hat.”

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I Love You—Piggyback Your Content to Notable Days & Headlines (Part 2)

Getting Attention

Another winner is NPR’s annual set of online Valentine’s Day cards for fans to share with their loved ones. Even better, NPR uses this campaign to share its appreciation of its funders, as in this card thanking the MacArthur Foundation.

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Global warming: frame it as bad for your health, not just for the planet

Nonprofit Marketing Blog

Earlier this week, NPR covered some recent research showing that people are more attentive to warnings about climate change when it’s portrayed as a health issue rather than as an environmental problem. ” For more on the findings, check out the NPR report and links here

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Day in the Life of a Nonprofit Communicator – Justyna Krygowska

Kivi's Nonprofit Communications Blog

During my commute, I listen to the latest news on NPR and drink my breakfast smoothie. Justyna Krygowska. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need to hear from you!

Do Your Headlines Deliver? Nonprofit Wordsmithing Makes a Difference

Getting Attention

This recent headline from NPR, for example, Apple Jacks The Headphone Port , appeared in my Facebook newsfeed with the subhead, “Industry folks and Apple fanatics are upset about the company’s plan to lose the standard 3.5mm connector…” The article, however, dials back the rhetoric significantly, saying, “It’s a possibility.”

Guy Kawasaki’s top ten social media tips for nonprofits

Nonprofit Marketing Blog

Act Like NPR : Guy is a huge NPR fan (and was recently on Wait, Wait Don’t Tell Me, a dream of his). Yesterday, the team here at Network for Good had a fantastic webinar with technology guru Guy Kawasaki. He provided his top ten social media tips for nonprofits.

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NONPROFIT BRANDING: Confession. Apology. Explanation.

NonProfit Branding

Uncategorized Clooney; Pitt; NPR; nonprofit branding; Nonprofit marketingI’ll explain this Brad Pitt photo in a minute. But first, this update: Janice and I are starting a new company to service public broadcasting. It’s a big task. So, I am using this post to tell our readers I must take a break from writing the Nonprofit Branding Blog. No lack of commitment here: [.].

#Aging: Study Shows Americans Optimistic and Unprepared For Heath In Retirement (Part 2 of 2)

Non Profit Marketing 360

Last Thursday we shared a report conducted by National Public Radio (NPR) , who has been presenting the findings of their in-depth survey concerning how recent retirees and soon-to-be retirees (those over 50) view retirement.

#Aging: Study Shows Americans Optimistic and Unprepared For Heath In Retirement (Part 2 of 2)

Non Profit Marketing 360

Last Thursday we shared a report conducted by National Public Radio (NPR) , who has been presenting the findings of their in-depth survey concerning how recent retirees and soon-to-be retirees (those over 50) view retirement.

#Aging: Study Shows Americans Optimistic and Unprepared For Retirement (Part 1 of 2)

Non Profit Marketing 360

Over the last few days, National Public Radio (NPR) has been presenting the findings of an in-depth survey and study of how recent retirees and soon-to-be retirees (those over 50) view retirement. Click to enlarge.

#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use

Non Profit Marketing 360

” (quoted from the NPR article linked above). Oprah Winfrey likes a book. It’s a best-seller and a big movie. Justin Bieber retweets something that catches his eye. It’s trending huge for forty-eight hours! Who wouldn’t want that kind of attention?

3 Ways the Lance Armstrong Foundation can Survive

Fundraising Coach

I heard the news on NPR and felt the coverage was balanced. NPR reported that being stripped of the 7 Tour de France titles and banned from the sport means that Lance can’t compete in any triathlons or Ironman competitions.

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How PBS can turn the presidential debate into fundraising gold

Fundraising Coach

NPR has used this in the past with Ira Glass doing spots during news shows when Congress threatens funding. NPR and other public media might be able to piggyback on this and amplify it further. First off, I didn’t watch the debates tonight.

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5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

J Campbell Social Marketing

Think of the NPR radio fundraising model, which has worked so successfully for them. This past year was certainly an explosive one for digital marketing and online fundraising. Many nonprofits upped their efforts on digital channels , and reaped the benefits.

#Aging: Some American Cities Meeting The Challenges Of Boomer Residents

Non Profit Marketing 360

An Associated Press story carried by NPR discusses the efforts of a few cities to get ahead of the demographic shift, and to ensure that their communities do not become ghettoes of like-aged residents. NYC has added 4 seconds to each crosswalk.

#PUBLICPOLICY: Online Privacy Becomes Concern For Service Providers

Non Profit Marketing 360

NPR’s ‘Science Friday’ discussed this issue last week. Perhaps the most famous statement of internet privacy from 'The New Yorker' (1993).

Political junk mail can hurt your fall fundraising letters

Fundraising Coach

NPR did a great piece on political direct mail. According to NPR, if you thought the political ads on TV were bad, you haven’t seen anything yet. I’d encourage you to listen to the interview over at NPR.

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#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

And at hand was an NPR station that worked for me. And quickly, NPR hooked with us, and Car Talk and All Things Considered and on and on, and all of a sudden we became the national supplier for all the major programs.

#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

And at hand was an NPR station that worked for me. And quickly, NPR hooked with us, and Car Talk and All Things Considered and on and on, and all of a sudden we became the national supplier for all the major programs.

Carl Kassel Bobblehead – wasting a treasure on eBay!

NonProfit Branding

So, when Wait Wait, Don’t Tell Me was rolling out, NPR asked us to make one of these for each station manager in the nation. Your supporters love Limited Edition Branding Items. So do pubradio station managers. Most of them. Instead of treasuring his collector’s edition Bobblehead, one guy went eBay! You won’t believe how [.].

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2 Strategies to Help Your Nonprofit Go Viral

Kivi's Nonprofit Communications Blog

Komen for the Cure during its spat with Planned Parenthood or NPR following the release of secret recordings of one of its top fundraisers. Peter Panepento. “Going viral” isn’t really something you can predict.

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Millenials aren’t really that different!

Fundraising Coach

If your charity is stuck focusing on the WW II generation donor with the PBS/NPR attitude of "just do your part," you're preparing for extinction. Millenials aren't really different. Charities just haven't been paying attention! Selfie" by Patrik Nygren. Used with permission. https://flic.kr/p/nk9b1w

#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

And at hand was an NPR station that worked for me. And quickly, NPR hooked with us, and Car Talk and All Things Considered and on and on, and all of a sudden we became the national supplier for all the major programs. Uncategorized Blog Car Talk Carnegie Hall marketing Metropolitan Opera Non-profit organization NPR Public broadcasting

Day in the Life of a Nonprofit Communicator – Michelle Scharlock

Kivi's Nonprofit Communications Blog

I also religiously read the news on the BBC app on my phone and listen to NPR. Michelle Scharlock. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We want to hear from you too!

Day in the Life of a Nonprofit Communicator – Taleah Valles-Peters

Kivi's Nonprofit Communications Blog

While commuting, I listen to my bible reading for the day and NPR. Taleah Valles-Peters. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.