How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

Who does it best — NPR or PBS ? . PBS and NPR. Well, here is where these nonprofits diverge in their online communications: NPR’s site leads with the straight-up news. Perhaps NPR was heading in the right direction, but hasn’t quite made it there.

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Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

Kivi's Nonprofit Communications Blog

On the first look, NPR found that shorter posts — about 40 characters — DID perform better when measured by click-through rate. NPR’s analysis matches up with Buffer and SumAll’s 2014 study on the optimal length for social media updates. But NPR didn’t stop at the first look.

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NPR’s Car Talk Demopnstrates Piggyback Brand Enhancement….

NonProfit Branding

His irresponsible act made me think about the campaign conducted by NPR’s Car Talk – a brand-enhancing experience I watched … Continue reading → CONTEXT: Tricks, Tips & Taboos PSYCHOLOGY: How Branding Products Build AffinityWhile texting on his cell phone, a blazing idiot drove his truck into my friend and her 5-year old grandchild.

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Urban Outfitters Cause Marketing for NPR is a Poor Fit

Selfish Giving

As originally reported by Fast Company , Urban Outfitters offers a specially branded NPR tee on the public radio station’s website for $20. Profits support NPR. You could argue that NPR benefits in a couple ways. The win for NPR is a partial one at best.

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Behind the Scenes @ NPR’s Car Talk: At Least 10 Surprising Facts About Tom & Ray

NonProfit Branding

Tom and Ray of Car Talk are retiring. After a 25th Anniversary Celebration this Fall, all new episodes will feature the most acclaimed portions of prior broadcasts. Since 1986 these guys have been our pals and business colleagues, along with Bongo Boy Doug Berman and Senior Web Lackey Doug Mayer. So now we reflect on [.].

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To Protect The NPR Brand, His Retired Mother Worked The Assembly Line.

NonProfit Branding

While celebrating Mother’s Day, Janice and I reflected on the factory owner who put his elderly mother to work in his factory. On the night shift! He had a problem. She could solve it. Her new job? Help protect our clients’ brands. Outfits like Car Talk, Morning Edition and All Things Considered. We’re writing about [.].

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Newsletter: Lessons from NPR's Fact-Checking of Water.org's Super Bowl Ad

Selfish Giving

On Monday, NPR updated a story fact-checking Matt Damon's Stella Artois spot for Water.org. I'm a member of Carol Cone's Purpose Collaborative, and during last month's community call I challenged my fellow members to pick the number of cause-related ads that would air during the Super Bowl.

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Andy Carvin of NPR on Social Good Podcast

A. Fine Blog

Andy Carvin, the social media mavin of NPR, is my guest. We talk about how he is helping NPR, and the reporters, use social media to share content and engage various communities in discussions of issues and contributions to content [.]. Tags: npr Social Media Social good podcast Jayne Cravens Chronicle of Philanthropy The latest installment of the Social Good Podcast is up on the Chronicle of Philanthropy’s site.

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Nonprofit Crisis Communications: What The American Red Cross Should Do Now

J Campbell Social Marketing

By now you may have heard NPR’s story “ Red Cross ‘Diverted Assets’ During Storms’ Aftermath To Focus On Image ” or read ProPublica’s article “ The Red Cross’ Secret Disaster.” It was posted on Tuesday, the day before the NPR and ProPublica stories were published.

NONPROFIT BRANDING: Confession. Apology. Explanation.

NonProfit Branding

Uncategorized Clooney; Pitt; NPR; nonprofit branding; Nonprofit marketingI’ll explain this Brad Pitt photo in a minute. But first, this update: Janice and I are starting a new company to service public broadcasting. It’s a big task. So, I am using this post to tell our readers I must take a break from writing the Nonprofit Branding Blog. No lack of commitment here: [.].

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#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use

Non Profit Marketing 360

” (quoted from the NPR article linked above). Oprah Winfrey likes a book. It’s a best-seller and a big movie. Justin Bieber retweets something that catches his eye. It’s trending huge for forty-eight hours! Who wouldn’t want that kind of attention?

#Aging: Study Shows Americans Optimistic and Unprepared For Heath In Retirement (Part 2 of 2)

Non Profit Marketing 360

Last Thursday we shared a report conducted by National Public Radio (NPR) , who has been presenting the findings of their in-depth survey concerning how recent retirees and soon-to-be retirees (those over 50) view retirement.

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#Aging: Study Shows Americans Optimistic and Unprepared For Heath In Retirement (Part 2 of 2)

Non Profit Marketing 360

Last Thursday we shared a report conducted by National Public Radio (NPR) , who has been presenting the findings of their in-depth survey concerning how recent retirees and soon-to-be retirees (those over 50) view retirement.

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#Aging: Study Shows Americans Optimistic and Unprepared For Retirement (Part 1 of 2)

Non Profit Marketing 360

Over the last few days, National Public Radio (NPR) has been presenting the findings of an in-depth survey and study of how recent retirees and soon-to-be retirees (those over 50) view retirement. Click to enlarge.

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Book Reviews: With Charity for All VS. Charity Case

Wild Woman Fundraising

The second book is With Charity for All by Ken Stern, the former CEO & COO of NPR. He worked at NPR from 1999 to 2008. And the last year he was at NPR, NPR made 10 million less than the previous year.

Donor Relations FAIL: Northeastern, what are you doing?

Wild Woman Fundraising

NPR reported on single mom activists who decided to stop paying their student loans. According to Gawker , many Northeastern University alumni were texted a message that offered them a chance to win $1,000 off their debt if they donated to the university.

#Aging: Some American Cities Meeting The Challenges Of Boomer Residents

Non Profit Marketing 360

An Associated Press story carried by NPR discusses the efforts of a few cities to get ahead of the demographic shift, and to ensure that their communities do not become ghettoes of like-aged residents. NYC has added 4 seconds to each crosswalk.

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#PUBLICPOLICY: Online Privacy Becomes Concern For Service Providers

Non Profit Marketing 360

NPR’s ‘Science Friday’ discussed this issue last week. Perhaps the most famous statement of internet privacy from 'The New Yorker' (1993).

#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

And at hand was an NPR station that worked for me. And quickly, NPR hooked with us, and Car Talk and All Things Considered and on and on, and all of a sudden we became the national supplier for all the major programs.

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#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

And at hand was an NPR station that worked for me. And quickly, NPR hooked with us, and Car Talk and All Things Considered and on and on, and all of a sudden we became the national supplier for all the major programs.

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#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

And at hand was an NPR station that worked for me. And quickly, NPR hooked with us, and Car Talk and All Things Considered and on and on, and all of a sudden we became the national supplier for all the major programs. Uncategorized Blog Car Talk Carnegie Hall marketing Metropolitan Opera Non-profit organization NPR Public broadcasting

On the Radio: Great Examples of Stories Bringing Life to Complex Issues

Mission Minded

Nonprofit Annual Report Nonprofit Copywriting Nonprofit Messaging Nonprofit communications Storytelling amory lovins best practices colorado public radio communication luis alberto urrea messages narrative nonprofit storytelling NPR rocky mountain institute storyThere’s no question that stories are an essential gateway to understanding complex issues. This was as true in Shakespeare’s and Cervante’s times as it is today.

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On the Radio: Great Examples of Stories Bringing Life to Complex Issues

Mission Minded

Nonprofit Annual Report Nonprofit communications Nonprofit Copywriting Nonprofit Messaging Storytelling amory lovins best practices colorado public radio communication luis alberto urrea messages narrative nonprofit storytelling NPR rocky mountain institute storyThere’s no question that stories are an essential gateway to understanding complex issues. This was as true in Shakespeare’s and Cervante’s times as it is today.

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More Than That

Marketing for Nonprofits

South Dakota's Rosebud Sioux Reservation NPR big thoughtsOne of the most EMPOWERING and IMPORTANT things you can do in your personal and professional life is to FIND and SHARE your voice with others. Letting outsiders, or worse, the popular discourse define you is often a recipe for disaster.

Homeless man leaves $4 million estate

Fundraising Coach

Perhaps you’ve heard his name on NPR : “Support for NPR comes from the estate of Richard Leroy Walters, whose life was enriched by NPR, and whose bequest seeks to encourage others to discover public radio.&#. But when he died, he’d amassed an estate of about $4 million and gave NPR and many other nonprofits $400,000 each. And, according to the article on the NPR site , he was making stock trades from a telephone at a senior center.

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Carl Kassel Bobblehead – wasting a treasure on eBay!

NonProfit Branding

So, when Wait Wait, Don’t Tell Me was rolling out, NPR asked us to make one of these for each station manager in the nation. Your supporters love Limited Edition Branding Items. So do pubradio station managers. Most of them. Instead of treasuring his collector’s edition Bobblehead, one guy went eBay! You won’t believe how [.].

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50+ Nonprofit Instagram Accounts You Should Follow Right Now

Kivi's Nonprofit Communications Blog

Credit: @emilyjan/NPR) #ballet #dance #dc A photo posted by NPR (@npr) on Apr 10, 2015 at 7:51am PDT. National Public Radio https://instagram.com/npr. Looking for some good examples of nonprofits on Instagram? Grab your phone and get inspired. ANIMAL RIGHTS.

Homeless man leaves $4 million estate

Fundraising Coach

Perhaps you’ve heard his name on NPR : “Support for NPR comes from the estate of Richard Leroy Walters, whose life was enriched by NPR, and whose bequest seeks to encourage others to discover public radio.&#. But when he died, he’d amassed an estate of about $4 million and gave NPR and many other nonprofits $400,000 each. And, according to the article on the NPR site , he was making stock trades from a telephone at a senior center.

The Hat Never Comes Off

JCA Insights

Whatever your political sensibilities, the tape of the NPR Foundation’s former top fundraiser sharing unguarded opinions to build rapport in a lunch with people posing as left-leaning potential major donors is decidedly cringe-worthy. A mere 12 minutes into their lunch (3:26 on the published video), Ron Shiller, then president of NPR Foundation, says “I’ll talk personally, as opposed to wearing my NPR hat.”

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Social Good Podcast: Manging Volunteers Online

A. Fine Blog

Last month, Andy Carvin, the social media mavin at NPR, asked what Web 2.0 Tags: Social Media Andy Carvin beka economopolous ben rigby ccs fundraising fission strategies npr sean mckean the extraordinaries The latest edition of my Social Good podcast for the Chronicle of Philanthropy is up for listening! solutions folks were using fo volunteer management. One of our listeners, Sean McKean of CCS Fundraising asked if I’d follow up — and I did [.].

Why Donors Want to Help One Person but Not Every Person

Nonprofit Marketing Blog

An NPR story caught my attention this morning. Maybe you heard it too? The story was about a psychologist’s study on. what kind of message inspires people to give more

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The Power and Limits of Storytelling

A. Fine Blog

Tags: Social Media * Video File * Quick Capture Slagsmålsklubben Andy Goodman Morris Fiorina npr witness youtube

Tweeting the Inauguration

A. Fine Blog

The NPR Social Media desk staffed by Andy Carvin will be repurposing the guts of Twitter Vote Report for use on Election Day for attendees to share their travel and inauguration experiences. Tags: #dctrip09 npr Social Media Twitter Inauguration #inaug09 A week from now the world will be descending on Washington, DC for the inaugural festivities.

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Craft a Positive “Page Not Found” Experience

Getting Attention

NPR’s error page features a search box and links to key pages. Bonus: The NPR team adds a touch of humor with links to lost people and things—from Amelia Earhart to the 18 1/2 minutes of erased Watergate Tapes.

A New Relationship with Donors

A. Fine Blog

Tags: Social Media Chronicle of Philanthropy donors Giving Circles Katya Andresen npr

How to Grab Attention and Avoid Storytelling Fatigue at Year-End

J Campbell Social Marketing

To grab attention and help educate the public on issues of unfairness in the US worker’s compensation system, ProPublica and NPR published an in depth article , featuring stories of two men living in different states both suffering devastating workplace injuries. .

I Love You—Piggyback Your Content to Notable Days & Headlines (Part 2)

Getting Attention

Another winner is NPR’s annual set of online Valentine’s Day cards for fans to share with their loved ones. Even better, NPR uses this campaign to share its appreciation of its funders, as in this card thanking the MacArthur Foundation.

The Red Cross and Glass Houses

Fundraising Coach

NPR's Laura Sullivan to Red Cross' David Meltzer. Last night, I was shocked and spellbound to hear NPR devote an entire half hour segment to the special report called: In Search Of The Red Cross' $500 Million In Haiti Relief. Block out 30-minutes to listen to NPR's Red Cross story.

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Nonprofits Should Play Offense, Not Defense, to Improve Reputation

Kivi's Nonprofit Communications Blog

The Charity Defense Council recently made headlines for its scathing rebuke of an investigation by Pro Publica and NPR into the American Red Cross’ relief efforts in the wake of the Haiti earthquake. When being criticized, do you get defensive and go on the attack?

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Saving the world is worth how many rounds?

GenerationYGive

This past weekend I was driving in the car, and as a true marketer, found myself unable to turn off my local NPR station's Fall Membership Drive (sad, I know). Let me say here, that I have tried to find a clip of this on the web, and just couldn't but here is the basic jist: Ira encouraged his regular listeners to turn in friends, family, co-workers who were regular NPR listeners but never gave any money to the station.

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Day in the Life of a Nonprofit Communicator – Michele Soli

Kivi's Nonprofit Communications Blog

I usually listen to The New York Times “The Daily” podcast while getting ready and NPR on my drive to work to get my daily dose of the news. Michele Soli. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators!

Political junk mail can hurt your fall fundraising letters

Fundraising Coach

NPR did a great piece on political direct mail. According to NPR, if you thought the political ads on TV were bad, you haven’t seen anything yet. I’d encourage you to listen to the interview over at NPR.

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Day in the Life of a Nonprofit Communicator – Nicole Warren

Kivi's Nonprofit Communications Blog

I recommend Freakonomics, The Tim Ferriss Show, NPR TED Radio Hour, and Nonprofits are Messy. Nicole Warren. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.