INDUSTRY INSIGHTS YOUR PEERS ARE READING
NOV – Day for the Brave. NOV – Give Big Riverside County (California). NOV – Give 2 Grow Phelps County Match Day (Nebraska). NOV – The Extraordinary Give (Lancaster County). NOV – Give Miami Day. NOV – Georgia Gives Day. MORE
I apologize for not posting on Food Tattoos for Hunger , which took place at tattoo shops mainly in the United States but also elsewhere on Sunday, Nov. One of the first rules of blogging is to never start a post with an apology. MORE
Robert Weiner. NEW FREE WEBINAR: The Brave New World of Donor Databases with Robert Weiner. DATE: November 11th, 2014. TIME: 1pm ET, 12pm CT, 11am MT, 10am PT. Register here. Maybe you think — or know — that it’s time to replace your donor database or CRM (Constituent Relationship Management system). MORE
A post shared by Caviar (@caviar) on Nov 7, 2018 at 8:58am PST. We’re eagerly packing our bags, and can’t wait to see our nonprofit friends and family from around the country at this year’s Nonprofit Technology Conference in Portland, Oregon. MORE
On Wednesday, Nov. How can we harness the power of visual storytelling in healthcare social media? 65% of the American population are visual learners. You may want to read that a second time. And should we be surprised? MORE
Join Kerri for an upcoming Nonprofit Marketing Guide webinar exclusive: “Advanced Techniques for Boosting Your Online Fundraising Campaign,” Thursday, Nov. Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both. MORE
This is what Facebook asked its members Nov. What are you thankful for? 22 in a rare switch from its usual “What’s on your mind?” ” prompt. MORE
Prize to the best comment on this post-(until Nov 19th). Have you ever wanted to stop running around trying to do too many things at once? Do you wish you could have a more relaxed working life? MORE
The links above are from the press release dated Nov. A developing trend in cause marketing is giving customers the choice of what cause their cause marketing and Peachy Airport Parking in Atlanta has an interesting, but complicated take on it. MORE
The first #Giving Tuesday email was sent on Nov. Like it or dislike it #GivingTuesday is almost over for another year. I say “almost” for two reasons. First, I’m writing this at 6:45pm EST Tuesday, so there’s still a few hours to go. MORE
Nov 7 - 10. Nov 6 - 9. Nov 21 - 23. It's finally here! If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! MORE
30 Nov 2017. 16 Nov 2017. 09 Nov 2017. 02 Nov 2017. Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with the right data at the right time and much more. You can find Kelley at www.McGeehanResearch.com. MORE
Are you trying to survive month to month on your nonprofit salary? Are you trying to pick up side gigs just to make ends meet? Are you wondering how to get a better nonprofit salary? If so, let’s get down to the jelly and talk about how to help you get a better nonprofit salary. MORE
Email: First Name: Last Name: 13 Secrets of Holiday Fundraising Online Print this Article By Katya Andresen: Nov 26, 2007 Average: 3.4 Tis the season for email marketing. We can help. MORE
Live webcast and webcast schedule are below: [MOBILIZE.ORG WEBCAST SCHEDULE] PRE-PARTY: NOV 17TH 7:00 PM: Interviews at the Welcome Reception - The Hard Rock Café Chicago Meet some of the participants and organizers as BusinessBoomer host Arabella Santiago finds out why they’re there and what civic engagement means to them. DAY 3: NOV 20TH 9:00 AM: Breakfast conversation with Bill Hoagland, and Introduction of celebrity judges. MORE
On Friday, Nov. On Monday, Nov. Three different cause marketing efforts worth calling your attention to. 16 participating Menchies will donate 10 percent of sales to the American Red Cross for Hurricane Sandy relief. MORE
The right messages make all the difference in connecting with your target audiences. What if you were skilled at the most critical marketing process necessary to engage your target audiences with clarity and purpose? MORE
Beginning this month, Zappos for Good in partnership with the North Shore Animal League of America , will sponsor adoptions at select shelters across 15 states and 36 cities every Friday leading up to the launch of the annual Home for the Pawlidayz campaign on Nov. MORE
30 Nov 2017. 16 Nov 2017. 09 Nov 2017. 02 Nov 2017. Learn who Greg Warner is and why you should listen to him in this retrospective episode of Engagement Fundraising. Click here to listen on YouTube! Topic Timestamps. Introduction [00:00]. Time Travel! [02:07]. 02:07]. Art and Design [04:24]. Copy mixed with art [06:02]. Creating ads back then [07:59]. College [12:39]. Ad Sales [17:29]. Byron [19:08]. EngagementFundraisingBook.com [21:12]. MORE
Oct-Nov-Dec: John Lopez of the Oregon Small Business Development Center Network TIP Program asked me to come back and contract again with the OSBDCN network to do a series of seven online trainings for SBDCs around the state of Oregon. MORE
Nov 1. . It’s fundraising season! And I bet you’re busy thinking about all kinds of things from fundraising letters to end-of-year activities. If you really want to set yourself up for success for fundraising in the last quarter of 2010, take some time to plan your activities. This will move you from being reactive to being proactive, and you’ll be much more likely to hit your goals. MORE
But my favorite campaign extension from Sharpie is a weekly contest that runs until Nov. Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. But doing it right is the challenge. MORE
A public opinion survey published Nov. 1, 2012 by Ottawa-based Abacus Data finds Canadians very supportive of the basic practices and premises of cause marketing. MORE
Updated at 6pm, Nov. First thing’s first – if you participated, how was YOUR #GivingTueday ? Share your results, frustrations, celebrations and ruminations in the comments section. Next, WHOA. Initial results are in and Giving Tuesday keeps experiencing explosive double-digit growth. MORE
On Monday, Nov. 12… Veteran’s Day 2012… and Tuesday Nov. In addition, from Tuesday, Nov 13 through the end of the year, vets and active duty military receive a 10 percent at Outback, again with valid ID. MORE
Exercise your right to vote on Nov 8th! Let us know on Twitter , and be sure to follow these organizations before Nov 8 and beyond! There’s been a lot of talk about this year’s historic Presidential election, but behind the headlines, the real stories are about advocates fighting for change at all levels of government and across the entire country. MORE
Stroke Month (May) and calendar Year-End (Nov – Jan, 5 part series including video, segmented and personalized). A couple of weeks ago, I shared with you what kind of communications I received from twenty different national nonprofits after giving year-end gifts in the last days of 2011. MORE
Giving Tuesday is coming on Nov. Are you ready? If not, here are Ideas , Events and Additional Resources (like Social Media Toolkit and Press Release Template) to get you started. MORE
On Nov. If you’ve ever worked in fundraising, on developing partnerships, community building, or in campaign development, you want to read this case study. Which case study you ask? MORE
Your organization needs to do more than simply have a great mission to capture attention from donors and other supporters. You also must step up your efforts to market your ideas and causes. Join me for a free online discussion hosted by the Chronicle of Philanthropy, about how your organization can create more effective marketing messages -- Tuesday, November 17th at noon ET. Here's where the discussion will be. MORE
30 Nov 2017. 16 Nov 2017. 09 Nov 2017. 02 Nov 2017. Joining Engagement Fundraising is Andrew Olsen, senior vice president of Newport One. If you are a fundraiser trying to find that silver bullet then this episode is for you. Andrew will be diving into why there are no silver bullets or unicorns and instead why it takes a lot of little things to make a big impact. Click here to listen on YouTube! Topic Timestamps. Silver BBs? [02:35]. 02:35]. MORE
Nov 7 - 10. Nov 15 - 17. It's finally here! If you loved our 2017 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2018 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! MORE
The Breakthrough Messaging Pyramid. I’m thrilled to invite you to join me for the second session of the Tagline Focus Project , designed to demolish a major barrier to your organization’s marketing success — messages that fail to connect with the folks you need to help you move your mission forward. MORE
30 Nov 2017. 16 Nov 2017. 09 Nov 2017. 02 Nov 2017. Mark Santiago from Converge.Digital shares how to use Facebook strategically to build trust and acquire new donors. For more info about how Converge helps nonprofits get more donors, visit: Converge.Digital. You can also download Mark’s free Facebook Fundraising Blueprint here: www.converge.digital/facebookfundraisingblueprint. Click here to listen on YouTube! Topic Timestamps. Who is Mark Santiago? [02:36]. 02:36]. MORE
On Nov 26, 2012 I posted the results of a survey that measured Canadian opinion on cause marketing. One of the findings was the 67 percent of Canadians would be willing to donate to a cause at checkout if the company matched their donation, thus reinforcing what almost any gray-haired nonprofit fundraiser could have told you. Namely, that when it comes to philanthropy people love playing with house money. MORE
When: Tuesday, Nov 17, 2009, 4:00 -5:00 pm eastern. I’m leading a no-cost teleseminar next week with my colleague Peggy Jarrett and you’re invited! Here are the details: What: teleseminar- How to Make Time Work FOR You. Why: to help YOU! Cost: nothing! Register: [link]. If you can’t make it on Tuesday, go ahead and register and I’ll send you a link to the recording. . MORE
This simple idea is driving a national movement—On Tuesday, November 27, charities like yours are coming together with families and individuals, businesses, communities and and other nonprofits around the world to transform the way people participate in the giving season. Refreshing, right? MORE
Worldways Social Marketing is hosting an #apha10 tweet-up on Nov. From online webinars to Twitter chats to traditional conferences, people are on the move. Starting this month, I plan on posting that month’s event listing at the beginning of each month. I also do my best to keep an updated, ongoing list of events. So–Where will you be this month? November Events. Month-Long Observances. American Diabetes Month. Lung Cancer Awareness Month. Individual Events and Observances. MORE
Your gift on Nov 28, 2017, will help X organization provide needed services to over 100,000 people each year through its neighborhood network. MORE
A post shared by Internal Revenue Service (@irsnews) on Nov 30, 2018 at 8:40am PST. #3 Planning for 2019 is in full swing, so it’s time to assess current and upcoming trends in digital fundraising and how your nonprofit can leverage them for maximum impact. MORE
Nov 1 - 4. Nov 2. Nov 3 - 5. Nov 8 - 11. Nov 9 - 12. Nov 10 - 11. Nov 11 - 14. Nov 16 - 18. Nov 16 - 19. Nov 17. Nov 18 - 20. Nov 28 - Dec 2. Nov 13 - 14. Nov 16 - 18. MORE
Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As MORE
SAVE $20 until Nov 23rd: JUST $87.87. SAVE $20 until Nov 23rd: JUST $87.87. NEW: Secrets of Finding New Donors E-Course. How to find, engage and retain your nonprofit donors. Cost: $107.97 Buy now. “I I don’t want a gift, I want a giver.” -Kim Kim Klein, (Founder, Grassroots Fundraising Journal). Secrets of Finding New Donors. How can you find more givers for your donor giving circle? MORE
Nov Related Topics Getting Attention
NOVEMBER 21, 2012
This simple idea is driving a national movement—On Tuesday, November 27, charities like yours are coming together with families and individuals, businesses, communities and and other nonprofits around the world to transform the way people participate in the giving season. Refreshing, right?
Wild Woman Fundraising
NOVEMBER 4, 2014
Robert Weiner. NEW FREE WEBINAR: The Brave New World of Donor Databases with Robert Weiner. DATE: November 11th, 2014. TIME: 1pm ET, 12pm CT, 11am MT, 10am PT. Register here. Maybe you think — or know — that it’s time to replace your donor database or CRM (Constituent Relationship Management system).
Wild Woman Fundraising
OCTOBER 24, 2014
Are you trying to survive month to month on your nonprofit salary? Are you trying to pick up side gigs just to make ends meet? Are you wondering how to get a better nonprofit salary? If so, let’s get down to the jelly and talk about how to help you get a better nonprofit salary.
Getting Attention
OCTOBER 11, 2011
The Breakthrough Messaging Pyramid. I’m thrilled to invite you to join me for the second session of the Tagline Focus Project , designed to demolish a major barrier to your organization’s marketing success — messages that fail to connect with the folks you need to help you move your mission forward.
Getting Attention
NOVEMBER 10, 2011
The right messages make all the difference in connecting with your target audiences. What if you were skilled at the most critical marketing process necessary to engage your target audiences with clarity and purpose?
Getting Attention
NOVEMBER 16, 2009
Your organization needs to do more than simply have a great mission to capture attention from donors and other supporters. You also must step up your efforts to market your ideas and causes. Join me for a free online discussion hosted by the Chronicle of Philanthropy, about how your organization can create more effective marketing messages -- Tuesday, November 17th at noon ET. Here's where the discussion will be.
SocialButterfly
NOVEMBER 1, 2010
Worldways Social Marketing is hosting an #apha10 tweet-up on Nov. From online webinars to Twitter chats to traditional conferences, people are on the move. Starting this month, I plan on posting that month’s event listing at the beginning of each month. I also do my best to keep an updated, ongoing list of events. So–Where will you be this month? November Events. Month-Long Observances. American Diabetes Month. Lung Cancer Awareness Month. Individual Events and Observances.
iMarketSmart
MARCH 22, 2018
30 Nov 2017. 16 Nov 2017. 09 Nov 2017. 02 Nov 2017. Joining Engagement Fundraising is Andrew Olsen, senior vice president of Newport One. If you are a fundraiser trying to find that silver bullet then this episode is for you. Andrew will be diving into why there are no silver bullets or unicorns and instead why it takes a lot of little things to make a big impact. Click here to listen on YouTube! Topic Timestamps. Silver BBs? [02:35]. 02:35].
Fundraising 123
JANUARY 7, 2009
Email: First Name: Last Name: 13 Secrets of Holiday Fundraising Online Print this Article By Katya Andresen: Nov 26, 2007 Average: 3.4 Tis the season for email marketing. We can help.
iMarketSmart
APRIL 19, 2018
30 Nov 2017. 16 Nov 2017. 09 Nov 2017. 02 Nov 2017. Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with the right data at the right time and much more. You can find Kelley at www.McGeehanResearch.com.
iMarketSmart
SEPTEMBER 6, 2018
30 Nov 2017. 16 Nov 2017. 09 Nov 2017. 02 Nov 2017. Learn who Greg Warner is and why you should listen to him in this retrospective episode of Engagement Fundraising. Click here to listen on YouTube! Topic Timestamps. Introduction [00:00]. Time Travel! [02:07]. 02:07]. Art and Design [04:24]. Copy mixed with art [06:02]. Creating ads back then [07:59]. College [12:39]. Ad Sales [17:29]. Byron [19:08]. EngagementFundraisingBook.com [21:12].
iMarketSmart
APRIL 5, 2018
30 Nov 2017. 16 Nov 2017. 09 Nov 2017. 02 Nov 2017. Mark Santiago from Converge.Digital shares how to use Facebook strategically to build trust and acquire new donors. For more info about how Converge helps nonprofits get more donors, visit: Converge.Digital. You can also download Mark’s free Facebook Fundraising Blueprint here: www.converge.digital/facebookfundraisingblueprint. Click here to listen on YouTube! Topic Timestamps. Who is Mark Santiago? [02:36]. 02:36].
EveryAction
MARCH 4, 2019
A post shared by Caviar (@caviar) on Nov 7, 2018 at 8:58am PST. We’re eagerly packing our bags, and can’t wait to see our nonprofit friends and family from around the country at this year’s Nonprofit Technology Conference in Portland, Oregon.
SocialButterfly
NOVEMBER 14, 2013
On Wednesday, Nov. How can we harness the power of visual storytelling in healthcare social media? 65% of the American population are visual learners. You may want to read that a second time. And should we be surprised?
EveryAction
OCTOBER 5, 2016
Nov 1 - 4. Nov 2. Nov 3 - 5. Nov 8 - 11. Nov 9 - 12. Nov 10 - 11. Nov 11 - 14. Nov 16 - 18. Nov 16 - 19. Nov 17. Nov 18 - 20. Nov 28 - Dec 2. Nov 13 - 14. Nov 16 - 18.
SocialButterfly
DECEMBER 4, 2012
This is what Facebook asked its members Nov. What are you thankful for? 22 in a rare switch from its usual “What’s on your mind?” ” prompt.
GenerationYGive
NOVEMBER 18, 2009
Live webcast and webcast schedule are below: [MOBILIZE.ORG WEBCAST SCHEDULE] PRE-PARTY: NOV 17TH 7:00 PM: Interviews at the Welcome Reception - The Hard Rock Café Chicago Meet some of the participants and organizers as BusinessBoomer host Arabella Santiago finds out why they’re there and what civic engagement means to them. DAY 3: NOV 20TH 9:00 AM: Breakfast conversation with Bill Hoagland, and Introduction of celebrity judges.
Get Fully Funded
NOVEMBER 14, 2009
When: Tuesday, Nov 17, 2009, 4:00 -5:00 pm eastern. I’m leading a no-cost teleseminar next week with my colleague Peggy Jarrett and you’re invited! Here are the details: What: teleseminar- How to Make Time Work FOR You. Why: to help YOU! Cost: nothing! Register: [link]. If you can’t make it on Tuesday, go ahead and register and I’ll send you a link to the recording. .
EveryAction
NOVEMBER 27, 2018
Nov 7 - 10. Nov 6 - 9. Nov 21 - 23. It's finally here! If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country!
Kivi's Nonprofit Communications Blog
DECEMBER 1, 2016
Updated at 6pm, Nov. First thing’s first – if you participated, how was YOUR #GivingTueday ? Share your results, frustrations, celebrations and ruminations in the comments section. Next, WHOA. Initial results are in and Giving Tuesday keeps experiencing explosive double-digit growth.
Cause Related Marketing
NOVEMBER 7, 2012
On Monday, Nov. 12… Veteran’s Day 2012… and Tuesday Nov. In addition, from Tuesday, Nov 13 through the end of the year, vets and active duty military receive a 10 percent at Outback, again with valid ID.
Cause Related Marketing
NOVEMBER 14, 2012
On Friday, Nov. On Monday, Nov. Three different cause marketing efforts worth calling your attention to. 16 participating Menchies will donate 10 percent of sales to the American Red Cross for Hurricane Sandy relief.
Kivi's Nonprofit Communications Blog
OCTOBER 20, 2016
Join Kerri for an upcoming Nonprofit Marketing Guide webinar exclusive: “Advanced Techniques for Boosting Your Online Fundraising Campaign,” Thursday, Nov. Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both.
J Campbell Social Marketing
DECEMBER 7, 2018
A post shared by Internal Revenue Service (@irsnews) on Nov 30, 2018 at 8:40am PST. #3 Planning for 2019 is in full swing, so it’s time to assess current and upcoming trends in digital fundraising and how your nonprofit can leverage them for maximum impact.
Cause Related Marketing
NOVEMBER 21, 2008
Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As
EveryAction
NOVEMBER 1, 2016
Exercise your right to vote on Nov 8th! Let us know on Twitter , and be sure to follow these organizations before Nov 8 and beyond! There’s been a lot of talk about this year’s historic Presidential election, but behind the headlines, the real stories are about advocates fighting for change at all levels of government and across the entire country.
SocialButterfly
DECEMBER 10, 2010
On Nov. If you’ve ever worked in fundraising, on developing partnerships, community building, or in campaign development, you want to read this case study. Which case study you ask?
EveryAction
APRIL 1, 2016
Nov 3 - 5. Nov 8 - 11. Nov 10 - 11. Nov 16 - 17. Nov 16 - 18. Nov 17 - 19. Nov 28 - Dec 2.
Wild Woman Fundraising
NOVEMBER 18, 2013
SAVE $20 until Nov 23rd: JUST $87.87. SAVE $20 until Nov 23rd: JUST $87.87. NEW: Secrets of Finding New Donors E-Course. How to find, engage and retain your nonprofit donors. Cost: $107.97 Buy now. “I I don’t want a gift, I want a giver.” -Kim Kim Klein, (Founder, Grassroots Fundraising Journal). Secrets of Finding New Donors. How can you find more givers for your donor giving circle?
Kivi's Nonprofit Communications Blog
OCTOBER 19, 2017
Giving Tuesday is coming on Nov. Are you ready? If not, here are Ideas , Events and Additional Resources (like Social Media Toolkit and Press Release Template) to get you started.
Kivi's Nonprofit Communications Blog
SEPTEMBER 6, 2012
Stroke Month (May) and calendar Year-End (Nov – Jan, 5 part series including video, segmented and personalized). A couple of weeks ago, I shared with you what kind of communications I received from twenty different national nonprofits after giving year-end gifts in the last days of 2011.
Wild Woman Fundraising
NOVEMBER 12, 2014
Prize to the best comment on this post-(until Nov 19th). Have you ever wanted to stop running around trying to do too many things at once? Do you wish you could have a more relaxed working life?
Selfish Giving
AUGUST 22, 2017
Beginning this month, Zappos for Good in partnership with the North Shore Animal League of America , will sponsor adoptions at select shelters across 15 states and 36 cities every Friday leading up to the launch of the annual Home for the Pawlidayz campaign on Nov.
Cause Related Marketing
NOVEMBER 29, 2012
I apologize for not posting on Food Tattoos for Hunger , which took place at tattoo shops mainly in the United States but also elsewhere on Sunday, Nov. One of the first rules of blogging is to never start a post with an apology.
EveryAction
DECEMBER 12, 2017
Nov 7 - 10. Nov 15 - 17. It's finally here! If you loved our 2017 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2018 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country!
Ann Green
DECEMBER 5, 2017
Your gift on Nov 28, 2017, will help X organization provide needed services to over 100,000 people each year through its neighborhood network.
Cause Related Marketing
NOVEMBER 26, 2012
A public opinion survey published Nov. 1, 2012 by Ottawa-based Abacus Data finds Canadians very supportive of the basic practices and premises of cause marketing.
Get Fully Funded
OCTOBER 3, 2010
Nov 1. . It’s fundraising season! And I bet you’re busy thinking about all kinds of things from fundraising letters to end-of-year activities. If you really want to set yourself up for success for fundraising in the last quarter of 2010, take some time to plan your activities. This will move you from being reactive to being proactive, and you’ll be much more likely to hit your goals.
Wild Woman Fundraising
NOVEMBER 24, 2014
Oct-Nov-Dec: John Lopez of the Oregon Small Business Development Center Network TIP Program asked me to come back and contract again with the OSBDCN network to do a series of seven online trainings for SBDCs around the state of Oregon.
The Agitator
NOVEMBER 28, 2017
The first #Giving Tuesday email was sent on Nov. Like it or dislike it #GivingTuesday is almost over for another year. I say “almost” for two reasons. First, I’m writing this at 6:45pm EST Tuesday, so there’s still a few hours to go.
Cause Related Marketing
DECEMBER 7, 2012
On Nov 26, 2012 I posted the results of a survey that measured Canadian opinion on cause marketing. One of the findings was the 67 percent of Canadians would be willing to donate to a cause at checkout if the company matched their donation, thus reinforcing what almost any gray-haired nonprofit fundraiser could have told you. Namely, that when it comes to philanthropy people love playing with house money.
Cause Related Marketing
DECEMBER 3, 2012
The links above are from the press release dated Nov. A developing trend in cause marketing is giving customers the choice of what cause their cause marketing and Peachy Airport Parking in Atlanta has an interesting, but complicated take on it.
Cause Related Marketing
OCTOBER 15, 2012
But my favorite campaign extension from Sharpie is a weekly contest that runs until Nov. Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. But doing it right is the challenge.
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