American Red Cross Hurricane App wins Digitals 2013 Not for Profit Award

Giving in a Digital World

A diverse range of campaigns and projects were shortlisted for the Charity and Not for Profit Category of this year’s The Digitals Awards , including the WaterAid Big Dig campaign I worked on in Malawi last summer. However, when the winners were announced last night it was the American Red Cross Hurricane App that took the prize.

Could your volunteers solve most of your fundraising problems?


give to the organizations for which they volunteer and these high net worth volunteers give 56% more dollars overall than similar net worth non-volunteers. So, should you mingle with your volunteers or should you search for new major donors by looking at your competitors' annual reports so you can try to poach their board members? of high net worth individuals want to learn more about how to identify the right volunteer opportunity for them.


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Ask and Answer - A Tale of Two Oranges

Social Media Bird Brain

not-for-profits clementine nuance Business not for profits A/B testing valencia ask Small nonprofit orangesTwo Oranges by Carolyn Texera Sometimes it isn't a question of apples and oranges, but a question of two different flavors of oranges. The small nonprofit where I'm currently contracting couldn't decide whether the solicitation letter they were sending out should have the ask upfront or in the middle.

The Way We Role - Modeling Your Small Nonprofit

Social Media Bird Brain

From childhood, people start looking to those around them for advice and guidance. not-for-profits volunteers roles mentors inspiration cooperation role model organization influence Small nonprofitVia T-Shirt Guru This week Social Media Birdbrain has a guest blogger, Erin Palmer, with a post on role models and your small nonprofit. Find Your Nonprofit Role Model Where would you be without your role models?

Pin It! Pinterest & Your Small Nonprofit

Social Media Bird Brain

I thought it was time to tell you how much I like Pinterest and why I think it's good for your small nonprofit, but I was late off the mark and more than a few folks beat me to it. there's a great tutorial for how to get your not-for-profit set up on the site as well as a bit about how Pinterest is being used by savvy nonprofits. SOPA PIPA not-for-profits social media Pinterest nonprofit Small nonprofit

I'll Take It Up With My Stakehol.uh,, Base? Umm.*Those* People

Social Media Bird Brain

So it's not a term I use in my writing when talking about. donors obsolete small community not for profits social media seth godin clients nonprofits stakeholders pigeonholes genres labelsImage via IsraBox MP3 Downloads (band: Incognito) A couple of years ago, Seth Godin started talking about 'tribes' and the online folks got all excited. It was an interesting concept and generated a lot of discussion.

NonProfits - Failure Is An Option

Social Media Bird Brain

Image from It's hard to work at an organization where the head honcho is always saying, "Let me tell you why that will not work." Both for-profits and not-for-profits are often exhorted to innovate in order to succeed, but the will to innovate often loses to the status quo. Maybe because not changing is easier. social communications not-for-profits chance gamble innovation Small nonprofit failure experiment

Who Do You Think You Are? Your Brand and Social Media

Social Media Bird Brain

Change Has a Ripple Effect I wrote a post not too long ago about being a huckster. not-for-profits inauthentic social media huckster truth nonprofit internet interaction change susan G. I've come to realize that being viewed as inauthentic is a horror of mine.

The Party's Over - Post Event Socializing

Social Media Bird Brain

But while you were putting together your engagement plan for before the event, did you remember to create a plan for after? not-for-profits small nonprofits social media marketing eventsImage via Blu-Reviewer The Big Day has come and gone. You worked long hours in anticipation of the event and worked as much social media magic as possible to generate excitement and ensure an audience of room capacity size.

Investment or Influence? It's Not That Simple

Social Media Bird Brain

Let's look at ROI, for example. not-for-profits choices Brian Solis ROI investment solutions social media marketing influence Small nonprofit salesI know most blogs focus on providing a solution with a viewpoint that backs that up, but I've come to realize that one person's solution can be another person's headache and that, like social media platforms, there is no such thing as a one-size-fits-all answer. Nor is the world easily divided into this versus that.

Is Your Small Nonprofit Uncomfortable? Good.

Social Media Bird Brain

For me, the last two paragraphs really hit me because I often prod when I should pivot. not-for-profits discomfort action pivot leadership Small nonprofit safeLike I expect many of you do, I get the NPQ's email newsletter. In the most recent, I found Leaning Into Discomfort : Social Sector Leadership in the 21st Century. And it's true that a desire to protect can make us play it safer and stay in the comfort zone. There may be times to do that, but those times.

All Hat, No Cattle in Social Media

Social Media Bird Brain

connectivity not-for-profits Non-profit organization introverts small nonprofits extroverts social media NPQ nonprofit transparency susan G. Buck Jones With Big Hat via Fine Art America I've got several articles whirling round in my head. One of them about how Social Media 1.0 is over, one about how being average will send you to the bottom of the pile, one about knowing your brand.

June Roundup of Good Stuff

Social Media Bird Brain

I'm hard at work on some fiction, so I apologize for being, ahem, a little less regular than usual. video not-for-profits mobile tools legislative Fractured Atlas Email products Mail Chimp Sunlight Foundation nonprofitsHere's some good info or tools I think you might like to know about. Mail Chimp's Mobile Push An earlier post of mine discussed the fact that mobile is the future of social communications and Mail Chimp's recent e-newsletter reinforced that viewpoint.

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Radical Openness

Social Media Bird Brain

I'll remember it for a good while, I think, because it was the first time I thought I was seeing the real man. social communications not-for-profits openness honesty election vulnerability romney Small nonprofit transparency communicationsThis was a rough election. There's lots I could say about it, but very little of that would be germane to a discussion of social media and small nonprofits.

Innovation As a Rolling Donut

Social Media Bird Brain

Rolling Donut via Glob-a-Log As the latest PR disaster rolls out across the internet, we can take a moment to congratulate ourselves and our small not-for-profits that we've actually embraced social media and seldom make fools of ourselves with it. Did you see the possibilities in social media marketing for your nonprofit early on, not-for-profits Non-profit organization creativity social media innovation fear

PR 107

To Mobile or Not to Mobile? Part 2

Social Media Bird Brain

Image from So let's pick up where we left off last time, looking at what's involved in either creating a separate mobile website or redesigning your site to be mobile-friendly or optimized for mobile. redesign mobile optimized usability friendly not for profits website nonprofit design content

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Influence? What Influence?

Social Media Bird Brain

In keeping with that, I get a lot of 'invitations' to seminars, conferences, and webcasts (not to mention book debuts) to learn. social communications not-for-profits social good programming influence Small nonprofit coding

A Google Search Change - Will Your Nonprofit Be Considered Relevant?

Social Media Bird Brain

In my example (left), I searched for Nitrous Oxide and. not for profits knowledge graph search google Small nonprofitGoogle Search With Knowledge Graph Panel Google has subtly changed its search results layout to include something called a Knowledge Graph. When some search results are returned, a panel on the right of the page may display, providing what Google has determined is an appropriate bit of extra information related to the search terms.

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Nonprofit Idea Roundup

Social Media Bird Brain

Here they are (in no particular order): Facebook is testing private messaging for Pages: If you had a brand Page in the olden days (like last year), you could privately message the people in your community. PDF web development outsiders not-for-profits community social media smartphones NPQ nonprofit Twittercame across several very interesting articles this week which had little in common except that they were good ideas or good news or just something I didn't know.

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Don't Go By the Numbers

Social Media Bird Brain

From a website you should not visit I really hate those 'services' that promise to get you hundreds or thousands of followers, likes, or whatever. It's not honest, for one thing. Having lots of followers who are not engaged with you and disinterested in your content can serve only one purpose - to fool other people. social communications not for profits followers interaction numbers Small nonprofit content

Groupon Update - the Ugly Side

Social Media Bird Brain

The post included some things to consider before your small not-for-profit jumped on the bandwagon. Non-profit organization thanksgiving not for profits groupon deal nonprofitBack in April, I wrote about Groupon and it's near-instant popularity. Here's an update from someone who learned the hard way: "Without doubt, it was my worst-ever business decision.". As I said; it's a look-before-you-leap proposition. Happy Thanksgiving!

Monthly Social Communications Round-Up

Social Media Bird Brain

social communications Kickstarter Mission Statement Philanthropy community social media Nonprofit Facebook Guy Stanford not-for-profits data gathering NPQ innovation nonprofit fundraisingThe King is Dead - or Is He? It's been said that Web 2.0 is over -that the future is all about cloud computing and mobile. That may be true, but that doesn't mean that social communications is going away. It just means that Silicon Valley and other like places will be less focused on it.

Call for Posts – What Book Changed Your (Professional) Life?

Getting Attention

Please blog on: What single book (not blog, not conversation, not Facebook page) has changed your life as a nonprofit staffer, consultant or vendor? For an example of a fantastic post on this theme, take a look at this post by Pamela Grow. Four titles quickly came to mind, a flow that made me realize that this is an ideal topic for the Nonprofit Blog Carnival. And I’ll publish the compilation as a reading list for our community, based on your posts.

The Right Tool May Be in Your Head

Social Media Bird Brain

46 and 2 Tool Head by Justin Roberts In its younger days, social media was full of such conversations related to tools - tools for using social media, tools for managing social media, tools for measuring social media. strategy ROI tools goals platform not for profits community social media Small nonprofit

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Return of the Scary Stuff

Social Media Bird Brain

Sorry I'm late; been working on communications for a big nonprofit event in my community and it's been keeping me busy. not-for-profits Facebook advertising timeline marketing nonprofit changeAnyway. let's return to last week's subject: Jay Baer's post, " 14 Ways New Facebook Betrays Small Business. If you haven't read last week's post on this subject, that's where we covered the first 7 Ways. On to the next 7. New Tab Width I'm in total agreement with.

The Continuing Saga of: "To Mobile or Not to Mobile" Pt. 1

Social Media Bird Brain

So is it time for your small nonprofit to get a mobile website? I'm afraid that - for me - the answer is once again yes and no. mobile internet access not for profits social media smartphones Small nonprofitimage via what's your digital IQ Adoption of Smart Phones is rapid. People in my age group are probably some of the last hold-outs, but most of us will likely adopt them, because it will make sense.

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Mining Newsletters for Fun and Nonprofit

Social Media Bird Brain

Half the time, I scan their headlines for anything that seems worthwhile, and if I don't see it - BANG - into the round file. not-for-profits perspective MailChimp newsletter bikinis nonprofit Small nonprofit WordPress outreachImage from History of Pala Mining If you're like me, you are getting a boatload of e-letters in your inbox. I don't do this with everything, of course.

Be More of a Difference

Social Media Bird Brain

to help you feel better is to make things better for someone else! not-for-profits adopt a family small nonprofits thanksgiving donate christmas nonprofitsWhat with our own expectations, traditions, and the constant admonition. to make this the "best Christmas EVER!" the whole season can quickly. degenerate into a mass of anxiety-ridden desperation. The quickest way.

Re-Viewing and a Review

Social Media Bird Brain

titles not-for-profits ideas social media advice giving 2.0 Image via Alfred Hitchcock Geek One reason I have thought about ending this blog is because I didn't think I had anything in particular to add to the cacophony of advice and insight from people who have made giving advice and insight a profession (and do damn well at it). My own insight has never seemed to me to be particularly. insightful. Maybe it's because I live in my head that I.

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Using an Honest and Open Hand

Social Media Bird Brain

I've never been much for resolutions or predicting the future - I figure you don't resolve to do things, you do them or you don't. resolutions partnership predictions goals not for profits community collaboration directions Small nonprofit small business listsEnd of the year and beginning of the next year are the times you'll see a lot of prognostication about trends.

Two upcoming niche events catered to the public sector that I highly recommend

Public Sector Marketing 2.0

An educational forum for public and not-for-profit marketers , communicators, and educators. It’s Canada’s only national marketing and communications forum that is geared solely for the public and not-for-profit sectors. Besides the fact that I’m speaking at the event, my main reason for going is to learn, learn, learn and of course meet new people. How much is it for a 3-Day pass June 9-11 (forum + workshop)?

Guide to the Best Free Nonprofit Webinars

NonProfit Hub

The webinar format embraces many of the things that make the internet such a great forum for education: Webinars are a low-cost, high-impact way to reach hundreds of individuals and provide education. Webinar providers constantly rotate the webinars they offer for free throughout a given month, as to provide fresh material and make the most of their existing recordings. Plenty of good content to check back for each month.

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Upcoming conferences and reasons to attend them…

Public Sector Marketing 2.0

It definitely has not been an easy year for various conference organizers. I know of many marketing events (including some I had been invited to speak at), that had to be canceled this year for the first time due to low registration rates. From what I hear, it’s not so much the price of these events, but rather the fact that potential registrants are having to cut back from attending two or three events a year, to attending one, if any at all.

nonprofit web developers may want to look into this expressionengine scholarship

Studio 501c

Designers and developers for nonprofit web sites should consider this scholarship opportunity to learn ExpressionEngine (EE), a highly regarded content management system. I bet nonprofit web experts could make a great case for how learning EE would change others' lives for the good. ExpressionEngine is deservedly and increasingly receiving attention for its power and flexibility.

nonprofit web developers may want to look into this expressionengine scholarship

Studio 501c

Designers and developers for nonprofit web sites should consider this scholarship opportunity to learn ExpressionEngine (EE), a highly regarded content management system. I bet nonprofit web experts could make a great case for how learning EE would change others' lives for the good. ExpressionEngine is deservedly and increasingly receiving attention for its power and flexibility.

Filling in your fundraising gaps with DIY


From a business standpoint, whether you’re for-profit or not-for-profit, the start of a new year really can be a time where you can gain momentum from reviewing what’s worked, what hasn’t, and commit to trying to new things and creating new plans of attack.

Debunking 7 Common Myths For New Nonprofit Professionals

Get Fully Funded

Chances are, you’re not starting work with a nonprofit with that level of naivete, but you do want to make a meaningful difference for a cause you care about. Don’t believe it for a second! Not quite. Any one of these can define “not easy.” That’s just not true.

The 2019 Best Nonprofit Conferences Calendar


If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! For easy access you can download all these incredible conferences to your Gmail, ICal or outlook click. Attract more attendees with a sweet Best Conference badge for your website - just email us! Engage for Good 2019. Engage for Good 2019.

From Cause Marketing to Corporate Causes

Selfish Giving

Your not-for-profit organization really is making a transformative difference in people lives. In the not-for-profit world, a lot of time is spent asking our neighbors, broadly defined, for support—both in terms of time and money. and many times they are just waiting for an invitation to be involved. billion in not for profit funding? The culture and practice of managing a not-for-profit is always changing.

Can Penelope Burk predict the future?


I first found out about Penelope Burk when I was running a marketing agency that solely helped private sector companies (not nonprofits) back in 2009. But, that’s not what I’m writing about today. And, approximately 30% agreed that they are more likely to consider a major or planned gift to a not-for-profit they support through sustaining giving than to one that they donate to in other ways. Do you know Penelope Burk?

Survey 100

11 Hispanic and Latino Organizations Everyone Should Know


NALEO Educational Fund is the nation’s leading non-profit, non-partisan organization that facilitates full Latino participation in the American political process, from citizenship to public service. Grassroots Leadership works for a more just society where prison profiteering, mass incarceration, deportation and criminalization are things of the past. Latino Victory is developing a pipeline of Latino leaders who will fight for the issues that matter.

The 2016 - 2017 Best Nonprofit Conferences Calendar


Today, we're excited to announce the all-new list for 2017! Bookmark it, share it, love it, and download it for Google or Outlook. We've scoured the nonprofit-sphere for high-quality conferences, both large and small, broad and specialized, here in the U.S. What are you waiting for? The 2016 - 2017 Best Nonprofit Conferences Calendar is ready for upload right into your Google or Outlook Calendar with a single click. Annual Conference for Development Researchers.

The 2016 Best Nonprofit Conferences Calendar


We've scoured the nonprofit-sphere for high-quality conferences and forums, informal trainings, and more that will be taking place all over the world, focusing on essential topics like: Nonprofit management. What are you waiting for? The 2015 - 2016 Best Nonprofit Conferences Calendar is ready for upload right into your Google or Outlook Calendar with a single click. On the list and want a sweet Best Conference badge for your website? Games for Change Festival.