Video Interview: How the Nature Conservancy Gathers Content

Kivi's Nonprofit Communications Blog

At South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy. At South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy.

NAMEIT! Podcast: Why women have a harder time getting nonprofit leadership roles

Wild Woman Fundraising

Another unique sickness of women in North America is that sometimes we are asked to do what is called emotional labor.

Nationality of the Internet

Public Sector Marketing 2.0

America is in pink, Italy in pale blue, Sweden in green and unknown countries in white. North America: 266 million internet users (13.5% Latin America/Caribbean: 205 million internet users (10.4% Latin America/Caribbean: 35% penetration with 1033% growth over last decade.

Global internet statistics for 2018

Public Sector Marketing 2.0

It will soon overtake Latin America and Europe to permanently claim the #2 spot. Internet penetration has pretty much reached its peak in North America. As a relative percentage of total global use, North America is at 9% and falling.

Get fundraising unstuck by reframing

Fundraising Coach

You should've seen the surprise in the room when I said that Lebanese had two things going for them that we didn't have in North America. I just returned from training NGO leaders in Lebanon.

Your New Nonprofit Marketing Job: Movin’ Up Monday

Getting Attention

Web Producer , Pesticide Action Network North America (Oakland, CA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Assistant Graphic Designer , Brooklyn Museum (Brooklyn, NY).

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10 Ways To Build Donor Loyalty

The Agitator

Advice doesn’t get any more straightforward than these ten suggestions and examples for enhancing donor loyalty from Bridget Brandt at Sage North America, writing in Fundraising Success. Listen to your donors. Share your good news. Measure (and report) your success. Survey your donors. Leverage donor loyalty. Involve donors in the cause. Get social. Customize your approach. Recognize repeat donors. Say thank you.

Happy Thanksgiving, Cause Marketers, Wherever You Are

Cause Related Marketing

Kind Readers:Today in the United States is Thanksgiving Day, a harvest festival primarily in North America. In Canada Thanksgiving occurs on the second Monday in October.Like harvest celebrations everywhere. since time immemorial.

Here’s how fundraising retention rates compare to other industries

iMarketSmart

Costco (in North America) – 91% (reported here ). Fitness/health clubs – 72.4% ( reported in July of 2014 ). Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD !

The Last Cause-Related Marketing Label Campaign to the School Dance

Cause Related Marketing

Nestle Waters North America has a label campaign out called GoLife that benefits schools by providing sports equipment and school trips. But there’s an elephant in the classroom.If label campaign benefiting schools sounds like familiar ground, you’re right.

New Report Sheds Light on How NGOs WorldWide Use Technology

Kivi's Nonprofit Communications Blog

Not too shabby, North America. Where do North American NGO’s lag a little?

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Next? Nonprofit Communications Jobs

Getting Attention

Creative Manager , Design Manager & Communications Director, North America ONE (Washington, DC). Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits.

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Friday Futures – Nonprofit Marketing Jobs – October 28, 2011

Getting Attention

3) Director, Marketing and Communications, Special Olympics North America , (Washington, D.C.). 12) Webmaster , Communications Workers of America , (Washington, D.C.).

Ep212: Nissan Teams Up with Habitat for Humanity to Launch 'Home is the Key'

Selfish Giving

Today on CauseTalk Radio , Megan and I are talking to Erich Marx , Director of Marketing, Nissan North America, about their participation in Habitat for Humanity's new cause marketing platform Home is the Key. Erich Marx, Nissan North America.

Rosa Loves T-Shirts for a Good Cause

Cause Related Marketing

A List of Digital, Tech, and Media Trend Reports for 2017

Public Sector Marketing 2.0

We Are Social – North America Overview 2017. One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning the field I work in.

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The Best Cause Marketing of 2008

Cause Related Marketing

I don’t see much cause marketing from outside North America. First off the usual disclaimers. This is by no mean an exhaustive list. I read and speak only English; and, well, a smattering of Esperanto ;).

Cause Marketers: Protect Your Intellectual Property!

Cause Related Marketing

CMN, which was a path-breaking cause marketer, specifically decided that the narrative arc of those stories had to be about children who were sick but got better thanks to the specialized care available only at children’s hospitals in North America.

The Annual Report Donor List is a Stupid Waste of Time

Kivi's Nonprofit Communications Blog

But if I tell you that 2,200 people registered, representing nonprofits of all sizes and missions from across North America and even around the world, and they were all very excited to see the examples we shared, now you have some context and perspective.

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Happy International Women’s Day! Feminism in the Sector Podcast!

Wild Woman Fundraising

The unique sicknesses of being a woman in North American society is that many of us suffer from perfectionism. Another unique sickness of women in North America is that sometimes we are asked to do what is called emotional labor. Are you a feminist? Do you believe that people of different genders should be equal? if so, then YES! if no, then GTFO. There is a lot to say about feminism in the sector, and what AFP in particular can do better for women!

Friday Futures – Nonprofit Marketing Jobs – Friday, July 22

Getting Attention

7) eCommunications Coordinator , Big Brothers Big Sisters America , (Philadelphia, PA). 4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA).

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Friday Futures – Nonprofit Marketing Jobs – July 15, 20111

Getting Attention

4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA). 10) Vice President, Communication , Feeding America , (Chicago, IL).

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Ever feel like you’re running in place?

Wild Woman Fundraising

Which is still cheap for three days of presentations with some of the most respected nonprofit thought leaders in North America. Have you ever wondered how to get government grants or contracts for your nonprofit? Have you ever wondered how to do a capital campaign for your nonprofit?

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The importance of timing during a brand experience

Public Sector Marketing 2.0

Over the last year of getting on Air Canada flights, I have noticed the first thing mentioned to passengers upon boarding the plane is “Welcome aboard Air Canada , the #1 airline in North America according to… blah blah blah magazine&#. Of course you get plenty of eyeballs, just like AC gets plenty of ears listening to how it is the best airline in North America.

Scaling Your Cause Marketing

Cause Related Marketing

Lessons from Lord Stanley’s TrophyThe Anaheim Ducks of the National Hockey League won the League’s championship on June 6 and with it the right to hold the Stanley Cup for the next year.The Stanley Cup is the most storied trophy in professional sport in North America, dating to 1893.

Peggy Lee Cause Marketing

Cause Related Marketing

In most of North America, Europe, Australia, and Japan water from the tap is reliably wholesome, if not always tasty. Honestly, Arrowhead and Nestle Waters North America need to do more than just make a fat donation to conservation organizations like the NPCA.

Grants for North American Nonprofits Bringing Joy, Comfort, and Learning to Children In Need

Seeking Grant Money Today

The foundation seeks to fund nonprofit organizations and projects in North America that enrich the lives and increase the well-being of children (infants through adolescents) or families in need through play by focusing on education (summer and school-year programming), health and safety, youth development and leadership, play and recreational activities, and/or arts and culture. The foundation accepts proposals from qualified nonprofit organizations based in North America.

Paper Icon Campaigns

Cause Related Marketing

Done Right, They're A License to Print DonationsHere in North America it’s common to use ‘paper icons’ as a major part of your cause-related marketing, particularly in campaigns with retailers.And why not? When I left Children's Miracle Network in 1998 they were generating more than $25 million a year from their paper icon campaign.(I’ve I’ve long disliked the expression ‘paper icon,’ so someone.

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Doing What You Can with What You Have: Data Made Revolutionary

JCA Insights

He addressed an engaged audience of about 200 arts marketing professionals from all over North America. JCA’s President and CEO Steve Jacobson recently presented a session on predictive modeling at the 2013 National Arts Marketing Project (NAMP) conference in Portland, Oregon.

Home Depot Gift Card Promotion for the USO

Cause Related Marketing

Gift cards, or stored value cards, are a growing Christmas gift trend in North America. Soldiering Through the First Quarter BluesIt’s the day after Christmas in the States and the malls and stores are full again, this time with people returning gifts, but also people spending the gift cards they got yesterday. Before the holiday, the National Retail Foundation projected gift card sales would.

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Your Print Nonprofit Annual Report Can Work Wonders (Case Study via Tom Ahern)

Getting Attention

He speaks internationally and has clients across North America. The Rhode Island Foundation is one of America’s oldest community foundations (est. Welcome to our newest guest blogger, Tom Ahern. Tom is a leading expert on making donor communications more successful.

Make the most of the summer

Fundraising Coach

And with Canada Day being yesterday and the 4th of July being Wednesday, here in North America this is a week many take as a vacation. Last week, I sent my Fundraising Kick subscribers a couple ideas on how to make the most of the different pace of the summer.

New Facebook Features and Why They Matter

Public Sector Marketing 2.0

Due primarily to privacy laws and various regulatory obstacles, the big instant messaging platforms such as WeChat have been slow to become true all-in-one service providers here in North America (e.g.

Top Eight Cause-Related Marketing Campaigns of 2007

Cause Related Marketing

And, frankly, I don’t see very many campaigns from outside North America. Yeah, You Read it Right. It's a Top 8 List.More cause-related marketing campaigns are unveiled every day across the world than I review in a year at the cause-related marketing blog. So I won’t pretend that my annual list of the top cause-related marketing campaigns is exhaustive.But, like any other self-respecting blogger, Tags: Munchkin BoxTops for Education St.

Friday Futures – Nonprofit Marketing Jobs – November 4, 2011

Getting Attention

3) Director, Marketing and Communications, Special Olympics North America , (Washington, D.C.). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.

Friday Futures – Nonprofit Marketing Jobs – Friday, July 22

Getting Attention

7) eCommunications Coordinator , Big Brothers Big Sisters America , (Philadelphia, PA). 4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA).

July 130

Friday Futures – Nonprofit Marketing Jobs – July 15, 20111

Getting Attention

4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA). 10) Vice President, Communication , Feeding America , (Chicago, IL).

July 130

Where's the Social Media in this Youth Targeted Cause Marketing Effort?

Cause Related Marketing

A January 2010 story in the New York Times on Mark put annual sales at $70 million and numbered sales reps at around 40,000 in North America. Mark Girls in North America, mainly 18- to 24-year-old women who are changing the nature of direct sales by using the brand’s personalized e-boutiques, iPhone app and new Facebook e-shop, one of the beauty industry’s first forays into Facebook e-commerce. “We’ve

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Jo-Ann, Fiskars and the American Heart Association

Cause Related Marketing

Woman 18-34, Enjoys Scrapbooking, Seeks Marketers Who Can Make Her CareScrapbooking is now the biggest chunk of the craft and hobby industry in North America, according to the Craft and Hobby Association, with estimated annual sales of $2.44 billion in 2006, a growth rate of 2.4 percent over 2005. The total craft and hobby market size is estimated to be $30 billion.I only just found these figures.

Blackbaud Research on Online Giving

A. Fine Blog

I had great fun last week keynoting Blackbaud’s annual North America conference in DC. Here is the video of the keynote that I did in person and Beth did virtually. Here is the video of our presentation: I was very pleased by the response from the attendees, but it’s not what stuck with me for [.].

Millennials and Cause Marketing

Cause Related Marketing

In Latin America and North America 82 percent agreed with that statement. Millennials in Latin America were again the most hopeful with 62 percent agreeing with the statement. Telefonica, the big Madrid-based telecom, released an opinion survey this week of Millennials in 27 countries and six regions, asking them, among other questions, “do you think you can make a difference?” What constitutes a Millennial is open for discussion, but Telefonica picked people 18-30.

A Word is Not What it Signifies, And a Pink Ribbon Is Not an Emotion

Cause Related Marketing

But in North America the marketplace is saturated with pink ribbons to the point where the symbol doesn’t often point us back to real human feelings, those emotions that help forge our humanity.

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Asking For the the Right Amount in Cause Marketing

Cause Related Marketing

In the UK as well as North America and I suspect elsewhere many individuals seek pledges on behalf of charities when they attempt marathons, bike rides, and the like. In North America, charities will often offer fundraising help to individuals in the form of individual pledge websites optimized for fundraising. Years ago when I was writing the Children’s Miracle Network Telethon I struggled with the question of how much to ask people to give.