Email Deliverability Is Down (Meaning Your Emails May Not Be Making It to Inboxes)

Kivi's Nonprofit Communications Blog

And those stats hold true for North America as well (although Canada fares slightly better). In doing research for next week’s webinar Email Marketing Trends for Nonprofits webinar series, I came across the 2020 Email Deliverability Benchmark Study done by Validity.

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Video Interview: How the Nature Conservancy Gathers Content

Kivi's Nonprofit Communications Blog

At South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy. At South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy. TNC is global, so you can imagine how big a task it must be to collect stories from different staff members all over the world and to turn that into a consistent story on their website, social media, etc.

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Your New Nonprofit Marketing Job: Movin’ Up Monday

Getting Attention

Web Producer , Pesticide Action Network North America (Oakland, CA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Assistant Graphic Designer , Brooklyn Museum (Brooklyn, NY). Associate Director of Communications , Encore.org (San Francisco, CA). Communications Manager , Conservation Law Foundation (Boston, MA). Communications Manager , Family Online Safety Institute (Washington DC).

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Get fundraising unstuck by reframing

Fundraising Coach

You should've seen the surprise in the room when I said that Lebanese had two things going for them that we didn't have in North America. Even more, experience in North America after the economy crashed in 2008 shows that NGOs the invested in fundraising during the downturn actually recovered far more quickly than those that didn't. I just returned from training NGO leaders in Lebanon.

Here’s how fundraising retention rates compare to other industries

iMarketSmart

Costco (in North America) – 91% (reported here ). Fitness/health clubs – 72.4% ( reported in July of 2014 ). Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD ! Individual membership organizations – a bit old, but in 2012 the average retention rate was 78%. Trade or organizational membership organizations – 85% (also reported in 2012 ).

10 Ways To Build Donor Loyalty

The Agitator

Advice doesn’t get any more straightforward than these ten suggestions and examples for enhancing donor loyalty from Bridget Brandt at Sage North America, writing in Fundraising Success. Listen to your donors. Share your good news. Measure (and report) your success. Survey your donors. Leverage donor loyalty. Involve donors in the cause. Get social. Customize your approach. Recognize repeat donors. Say thank you.

Nationality of the Internet

Public Sector Marketing 2.0

America is in pink, Italy in pale blue, Sweden in green and unknown countries in white. North America: 266 million internet users (13.5% Latin America/Caribbean: 205 million internet users (10.4% Latin America/Caribbean: 35% penetration with 1033% growth over last decade. North America: 77% penetration with 146% growth over last decade. Take a look at the image below I found in the September 4th-10th edition of the Economist (p.g.

New Report Sheds Light on How NGOs WorldWide Use Technology

Kivi's Nonprofit Communications Blog

Not too shabby, North America. According to the report, North American NGOs are ahead, albeit sometimes just slightly, of global benchmarks in almost every measure, from having a website (97% vs 92%), to sending regular email updates to donors and supporters (76% vs 75%) to accepting online donations (86% vs 75%), to having a presence on social media sites such as Facebook, Twitter and Instagram (biggest difference was Instagram at 46% vs 40%).

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Your New Nonprofit Marketing Job: Movin’ Up Tuesdays!

Getting Attention

Marketing Coordinator , Autism Treatment Center of America (Sheffield, MA). Web Producer/Online Communications Manager , Pesticide Action Network North America (Oakland, CA). Just trying to keep you on your toes—our job post series will return to its regularly scheduled slot next Monday! Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities.

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Friday Futures – Nonprofit Marketing Jobs – October 28, 2011

Getting Attention

3) Director, Marketing and Communications, Special Olympics North America , (Washington, D.C.). 12) Webmaster , Communications Workers of America , (Washington, D.C.). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Communications Manager, Choose Clean Water Coalition , National Wildlife Federation , (Annapolis, MD).

Happy Thanksgiving, Cause Marketers, Wherever You Are

Cause Related Marketing

Kind Readers:Today in the United States is Thanksgiving Day, a harvest festival primarily in North America. it's front-loaded with mythology.But we North Americans have given our modern harvest festival its own distinct spin; it’s a time of gratitude, televised parades, Tags: Detroit Lions Thanksgiving Macy's Thanksgiving Day Parade Jack Prelutsky In Canada Thanksgiving occurs on the second Monday in October.Like harvest celebrations everywhere. since time immemorial.

The Last Cause-Related Marketing Label Campaign to the School Dance

Cause Related Marketing

Nestle Waters North America has a label campaign out called GoLife that benefits schools by providing sports equipment and school trips. But there’s an elephant in the classroom.If label campaign benefiting schools sounds like familiar ground, you’re right. Campbell’s has been doing one for more than 30 years, and General Mills has been doing their Boxtops for Education campaign for 12 years.

Global internet statistics for 2018

Public Sector Marketing 2.0

It will soon overtake Latin America and Europe to permanently claim the #2 spot. Internet penetration has pretty much reached its peak in North America. North America has reached 95% penetration and the growth rate has slowed down considerably relative to other regions of the world. As a relative percentage of total global use, North America is at 9% and falling.

Next? Nonprofit Communications Jobs

Getting Attention

Creative Manager , Design Manager & Communications Director, North America ONE (Washington, DC). Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. Administrative Assistant, Communications Mott Foundation (Flint, MI). Communications Director UC Student Association (Oakland, CA). Communications & Fund Development Manager Yakima Humane Society (Yakima, WA).

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Rosa Loves T-Shirts for a Good Cause

Cause Related Marketing

Cause-related marketing from the avant-gardeFounded by an avant-garde group of artists-designers-developers, Rosa Loves is a proto-nonprofit charity that sells limited-edition t-shirts meant to raise money and tell personal stories of the dispossessed in North America, Latin America, Africa and Asia.On

Newsletter: Engage Your Board in Selling Partnerships ; Red Nose Day Becomes Red Nose Year ; Toms Shoes Plots a Comeback - But Without One-For-One

Selfish Giving

and corporate America knows it. The Cause Docs are back! Joining us on Thursday, April 22nd at 2pm EDT are Nanette Fridman , President of Fridman Strategies, Inc. and Melissa Radin Goldstone , Founder of Freestyle Strategy.

The Best Cause Marketing of 2008

Cause Related Marketing

I don’t see much cause marketing from outside North America. First off the usual disclaimers. This is by no mean an exhaustive list. I read and speak only English; and, well, a smattering of Esperanto ;). There may well be… and probably is… some brilliant cause marketing coming out of Senegal or Bengal or Finland or Vietnam or Rio de Janeiro that I just don’t know about. I certainly don’t even.

Cause Marketers: Protect Your Intellectual Property!

Cause Related Marketing

CMN, which was a path-breaking cause marketer, specifically decided that the narrative arc of those stories had to be about children who were sick but got better thanks to the specialized care available only at children’s hospitals in North America. One of the things that Children’s Miracle Network learned early on in its production of its eponymous Telethon was that it had to tell specific stories of the individuals who benefited from its efforts: sick children.

Scaling Your Cause Marketing

Cause Related Marketing

Lessons from Lord Stanley’s TrophyThe Anaheim Ducks of the National Hockey League won the League’s championship on June 6 and with it the right to hold the Stanley Cup for the next year.The Stanley Cup is the most storied trophy in professional sport in North America, dating to 1893.

Paper Icon Campaigns

Cause Related Marketing

Done Right, They're A License to Print DonationsHere in North America it’s common to use ‘paper icons’ as a major part of your cause-related marketing, particularly in campaigns with retailers.And why not? When I left Children's Miracle Network in 1998 they were generating more than $25 million a year from their paper icon campaign.(I’ve I’ve long disliked the expression ‘paper icon,’ so someone.

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Home Depot Gift Card Promotion for the USO

Cause Related Marketing

Gift cards, or stored value cards, are a growing Christmas gift trend in North America. Soldiering Through the First Quarter BluesIt’s the day after Christmas in the States and the malls and stores are full again, this time with people returning gifts, but also people spending the gift cards they got yesterday. Before the holiday, the National Retail Foundation projected gift card sales would.

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The Annual Report Donor List is a Stupid Waste of Time

Kivi's Nonprofit Communications Blog

But if I tell you that 2,200 people registered, representing nonprofits of all sizes and missions from across North America and even around the world, and they were all very excited to see the examples we shared, now you have some context and perspective. Could your annual report fit right in with this scene? It’s time to update your approach.

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Friday Futures – Nonprofit Marketing Jobs – Friday, July 22

Getting Attention

7) eCommunications Coordinator , Big Brothers Big Sisters America , (Philadelphia, PA). 4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA). 10) Vice President, Communication , Feeding America , (Chicago, IL). Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.

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Friday Futures – Nonprofit Marketing Jobs – July 15, 20111

Getting Attention

4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA). 10) Vice President, Communication , Feeding America , (Chicago, IL). Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Brand Manager , Greater Chicago Food Depository , (Chicago, IL).

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Top Eight Cause-Related Marketing Campaigns of 2007

Cause Related Marketing

And, frankly, I don’t see very many campaigns from outside North America. Yeah, You Read it Right. It's a Top 8 List.More cause-related marketing campaigns are unveiled every day across the world than I review in a year at the cause-related marketing blog. So I won’t pretend that my annual list of the top cause-related marketing campaigns is exhaustive.But, like any other self-respecting blogger, Tags: Munchkin BoxTops for Education St.

Where's the Social Media in this Youth Targeted Cause Marketing Effort?

Cause Related Marketing

A January 2010 story in the New York Times on Mark put annual sales at $70 million and numbered sales reps at around 40,000 in North America. Mark Girls in North America, mainly 18- to 24-year-old women who are changing the nature of direct sales by using the brand’s personalized e-boutiques, iPhone app and new Facebook e-shop, one of the beauty industry’s first forays into Facebook e-commerce. “We’ve

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Peggy Lee Cause Marketing

Cause Related Marketing

In most of North America, Europe, Australia, and Japan water from the tap is reliably wholesome, if not always tasty. One of the big dogs among water bottlers is Nestle Waters North America , a division of the Swiss food giant, which sells Poland Spring, Perrier, Pellegrino, Callistoga and Arrowhead, among a few others. Honestly, Arrowhead and Nestle Waters North America need to do more than just make a fat donation to conservation organizations like the NPCA.

Make the most of the summer

Fundraising Coach

And with Canada Day being yesterday and the 4th of July being Wednesday, here in North America this is a week many take as a vacation. Last week, I sent my Fundraising Kick subscribers a couple ideas on how to make the most of the different pace of the summer. Although Kicks are written for nonprofit CEO's, I thought this might be helpful to a larger group of people as well. Happy New (fiscal) Year, Kickers! For many nonprofits, July 1 is the new fiscal year.

Blackbaud Research on Online Giving

A. Fine Blog

I had great fun last week keynoting Blackbaud’s annual North America conference in DC. Here is the video of the keynote that I did in person and Beth did virtually. Here is the video of our presentation: I was very pleased by the response from the attendees, but it’s not what stuck with me for [.].

Jo-Ann, Fiskars and the American Heart Association

Cause Related Marketing

Woman 18-34, Enjoys Scrapbooking, Seeks Marketers Who Can Make Her CareScrapbooking is now the biggest chunk of the craft and hobby industry in North America, according to the Craft and Hobby Association, with estimated annual sales of $2.44 billion in 2006, a growth rate of 2.4 percent over 2005. The total craft and hobby market size is estimated to be $30 billion.I only just found these figures.

The importance of timing during a brand experience

Public Sector Marketing 2.0

Over the last year of getting on Air Canada flights, I have noticed the first thing mentioned to passengers upon boarding the plane is “Welcome aboard Air Canada , the #1 airline in North America according to… blah blah blah magazine&#. Of course you get plenty of eyeballs, just like AC gets plenty of ears listening to how it is the best airline in North America.

Doing What You Can with What You Have: Data Made Revolutionary

JCA Insights

He addressed an engaged audience of about 200 arts marketing professionals from all over North America. JCA’s President and CEO Steve Jacobson recently presented a session on predictive modeling at the 2013 National Arts Marketing Project (NAMP) conference in Portland, Oregon. Steve delivered findings from a predictive analytics project we did with a client. This session was an illustration of the exciting work being done in JCA’s new Business Intelligence Group.

Grants for North American Nonprofits Bringing Joy, Comfort, and Learning to Children In Need

Seeking Grant Money Today

The foundation seeks to fund nonprofit organizations and projects in North America that enrich the lives and increase the well-being of children (infants through adolescents) or families in need through play by focusing on education (summer and school-year programming), health and safety, youth development and leadership, play and recreational activities, and/or arts and culture. The foundation accepts proposals from qualified nonprofit organizations based in North America.

Friday Futures – Nonprofit Marketing Jobs – November 4, 2011

Getting Attention

3) Director, Marketing and Communications, Special Olympics North America , (Washington, D.C.). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Communications and Public Relations Manager , Hostelling International USA (HI-USA) , (Silver Spring, MD). 2) Communications Coordinator , The Immunization Partnership , (Houston, TX).

#GivingTuesday 2020 Wrap Up – How to Follow Up With Donors After Your Campaign

J Campbell Social Marketing

In each email, Mass Audubon convinced me that there is an urgent problem that needs my attention: “ North America has lost an estimated 3 billion birds since 1970. The final numbers are still being calculated, but GivingTuesday 2020 is shaping up to be a huge success!

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Millennials and Cause Marketing

Cause Related Marketing

In Latin America and North America 82 percent agreed with that statement. Millennials in Latin America were again the most hopeful with 62 percent agreeing with the statement. Telefonica, the big Madrid-based telecom, released an opinion survey this week of Millennials in 27 countries and six regions, asking them, among other questions, “do you think you can make a difference?” What constitutes a Millennial is open for discussion, but Telefonica picked people 18-30.

Friday Futures – Nonprofit Marketing Jobs – Friday, July 22

Getting Attention

7) eCommunications Coordinator , Big Brothers Big Sisters America , (Philadelphia, PA). 4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA). 10) Vice President, Communication , Feeding America , (Chicago, IL). Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.

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Friday Futures – Nonprofit Marketing Jobs – July 15, 20111

Getting Attention

4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA). 10) Vice President, Communication , Feeding America , (Chicago, IL). Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Brand Manager , Greater Chicago Food Depository , (Chicago, IL).

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Asking For the the Right Amount in Cause Marketing

Cause Related Marketing

In the UK as well as North America and I suspect elsewhere many individuals seek pledges on behalf of charities when they attempt marathons, bike rides, and the like. In North America, charities will often offer fundraising help to individuals in the form of individual pledge websites optimized for fundraising. Years ago when I was writing the Children’s Miracle Network Telethon I struggled with the question of how much to ask people to give.

Podcast Recap: Dana Snyder (& Cause Camp Speaker Reveal!)

NonProfit Hub

Her session is Turn Your Mission Into an Online Movement: The 4-Step Content Strategy I Used to Produce Movember’s 2019 North America Digital Campaign. First Cause Camp Fall speaker revealed! Check out our conversation with Dana Snyder of Positive Equation on our podcast!

GivingTuesday 2019 Wrap Up – How to Follow Up After Your #GivingTuesday Campaign

J Campbell Social Marketing

In each email, Mass Audubon convinced me that there is an urgent problem that needs my attention: “ North America has lost an estimated 3 billion birds since 1970. The final numbers are still being calculated, but GivingTuesday 2019 is shaping up to be a huge success! .

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Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

If a breast Cancer foundation targets all women in north America, they will be wasting money on Facebook ads. Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. I’ll be following up with mini case studies and links to research supporting my recommendation. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization.

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A Word is Not What it Signifies, And a Pink Ribbon Is Not an Emotion

Cause Related Marketing

But in North America the marketplace is saturated with pink ribbons to the point where the symbol doesn’t often point us back to real human feelings, those emotions that help forge our humanity. As of yesterday we are 1/3 of our way through National Breast Cancer Awareness Month 2012 and conspicuous by its absence is the one thing that separates cause marketing from every other kind of tactical marketing, namely genuine emotion.

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