Kivi's Nonprofit Communications Blog

MARCH 28, 2012

At South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy. At South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy. TNC is global, so you can imagine how big a task it must be to collect stories from different staff members all over the world and to turn that into a consistent story on their website, social media, etc.

Content 176

Content North America Video Global 176

Getting Attention

JULY 8, 2013

Web Producer , Pesticide Action Network North America (Oakland, CA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Assistant Graphic Designer , Brooklyn Museum (Brooklyn, NY). Associate Director of Communications , Encore.org (San Francisco, CA). Communications Manager , Conservation Law Foundation (Boston, MA). Communications Manager , Family Online Safety Institute (Washington DC).

Jobs 160

Jobs San Francisco Miami Sacramento 160

Fundraising Coach

DECEMBER 6, 2018

You should've seen the surprise in the room when I said that Lebanese had two things going for them that we didn't have in North America. Even more, experience in North America after the economy crashed in 2008 shows that NGOs the invested in fundraising during the downturn actually recovered far more quickly than those that didn't. I just returned from training NGO leaders in Lebanon.

Lebanon 63

Lebanon North America Government Attitudes 63

iMarketSmart

NOVEMBER 18, 2015

Costco (in North America) – 91% (reported here ). Fitness/health clubs – 72.4% ( reported in July of 2014 ). Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD ! Individual membership organizations – a bit old, but in 2012 the average retention rate was 78%. Trade or organizational membership organizations – 85% (also reported in 2012 ).

Rate 116

Rate Industry Stats North America 116

The Agitator

FEBRUARY 7, 2013

Advice doesn’t get any more straightforward than these ten suggestions and examples for enhancing donor loyalty from Bridget Brandt at Sage North America, writing in Fundraising Success. Listen to your donors. Share your good news. Measure (and report) your success. Survey your donors. Leverage donor loyalty. Involve donors in the cause. Get social. Customize your approach. Recognize repeat donors. Say thank you.

Loyalty 78

Loyalty North America Build America 78

Public Sector Marketing 2.0

SEPTEMBER 21, 2010

America is in pink, Italy in pale blue, Sweden in green and unknown countries in white. North America: 266 million internet users (13.5% Latin America/Caribbean: 205 million internet users (10.4% Latin America/Caribbean: 35% penetration with 1033% growth over last decade. North America: 77% penetration with 146% growth over last decade. Take a look at the image below I found in the September 4th-10th edition of the Economist (p.g.

Internet 155

Internet Asia North America Sweden 155

Selfish Giving

APRIL 25, 2017

Today on CauseTalk Radio , Megan and I are talking to Erich Marx , Director of Marketing, Nissan North America, about their participation in Habitat for Humanity's new cause marketing platform Home is the Key. Erich Marx, Nissan North America. This month, Nissan is aiming to raise $250,000 for Habitat by donating $1 for each time the hashtag #HomeistheKey is used online.

North America 43

North America Atlanta America April 43

Cause Related Marketing

NOVEMBER 27, 2008

Kind Readers:Today in the United States is Thanksgiving Day, a harvest festival primarily in North America. it's front-loaded with mythology.But we North Americans have given our modern harvest festival its own distinct spin; it’s a time of gratitude, televised parades, Tags: Detroit Lions Thanksgiving Macy's Thanksgiving Day Parade Jack Prelutsky In Canada Thanksgiving occurs on the second Monday in October.Like harvest celebrations everywhere. since time immemorial.

North America 100

North America Television Canada United States 100

Public Sector Marketing 2.0

FEBRUARY 20, 2018

It will soon overtake Latin America and Europe to permanently claim the #2 spot. Internet penetration has pretty much reached its peak in North America. North America has reached 95% penetration and the growth rate has slowed down considerably relative to other regions of the world. As a relative percentage of total global use, North America is at 9% and falling.

Statistics 124

Statistics Global Internet North America 124

Cause Related Marketing

OCTOBER 7, 2008

Nestle Waters North America has a label campaign out called GoLife that benefits schools by providing sports equipment and school trips. But there’s an elephant in the classroom.If label campaign benefiting schools sounds like familiar ground, you’re right. Campbell’s has been doing one for more than 30 years, and General Mills has been doing their Boxtops for Education campaign for 12 years.

North America 100

North America Sports School America 100

Getting Attention

OCTOBER 28, 2011

3) Director, Marketing and Communications, Special Olympics North America , (Washington, D.C.). 12) Webmaster , Communications Workers of America , (Washington, D.C.). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Communications Manager, Choose Clean Water Coalition , National Wildlife Federation , (Annapolis, MD).

October 115

October Jobs San Francisco North America 115

Getting Attention

MARCH 23, 2015

Creative Manager , Design Manager & Communications Director, North America ONE (Washington, DC). Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. Administrative Assistant, Communications Mott Foundation (Flint, MI). Communications Director UC Student Association (Oakland, CA). Communications & Fund Development Manager Yakima Humane Society (Yakima, WA).

Jobs 143

Jobs Nonprofit Communications Las Vegas San Francisco 143

Cause Related Marketing

FEBRUARY 7, 2008

Cause-related marketing from the avant-gardeFounded by an avant-garde group of artists-designers-developers, Rosa Loves is a proto-nonprofit charity that sells limited-edition t-shirts meant to raise money and tell personal stories of the dispossessed in North America, Latin America, Africa and Asia.On

North America 100

North America Africa America Raising Money 100

Cause Related Marketing

JANUARY 13, 2009

I don’t see much cause marketing from outside North America. First off the usual disclaimers. This is by no mean an exhaustive list. I read and speak only English; and, well, a smattering of Esperanto ;). There may well be… and probably is… some brilliant cause marketing coming out of Senegal or Bengal or Finland or Vietnam or Rio de Janeiro that I just don’t know about. I certainly don’t even.

Finland 109

Finland Senegal Vietnam North America 109

Cause Related Marketing

JUNE 21, 2007

Lessons from Lord Stanley’s TrophyThe Anaheim Ducks of the National Hockey League won the League’s championship on June 6 and with it the right to hold the Stanley Cup for the next year.The Stanley Cup is the most storied trophy in professional sport in North America, dating to 1893.

North America 100

North America Cause Marketing Sports June 100

Cause Related Marketing

SEPTEMBER 4, 2012

CMN, which was a path-breaking cause marketer, specifically decided that the narrative arc of those stories had to be about children who were sick but got better thanks to the specialized care available only at children’s hospitals in North America. One of the things that Children’s Miracle Network learned early on in its production of its eponymous Telethon was that it had to tell specific stories of the individuals who benefited from its efforts: sick children.

Cause Marketing 131

Cause Marketing North America Copyright United States 131

Cause Related Marketing

FEBRUARY 28, 2007

Done Right, They're A License to Print DonationsHere in North America it’s common to use ‘paper icons’ as a major part of your cause-related marketing, particularly in campaigns with retailers.And why not? When I left Children's Miracle Network in 1998 they were generating more than $25 million a year from their paper icon campaign.(I’ve I’ve long disliked the expression ‘paper icon,’ so someone.

Paper 100

Paper North America Campaign America 100

Kivi's Nonprofit Communications Blog

JANUARY 28, 2016

Not too shabby, North America. According to the report, North American NGOs are ahead, albeit sometimes just slightly, of global benchmarks in almost every measure, from having a website (97% vs 92%), to sending regular email updates to donors and supporters (76% vs 75%) to accepting online donations (86% vs 75%), to having a presence on social media sites such as Facebook, Twitter and Instagram (biggest difference was Instagram at 46% vs 40%).

Report 123

Report North America Global Benchmark 123

Cause Related Marketing

DECEMBER 25, 2006

Gift cards, or stored value cards, are a growing Christmas gift trend in North America. Soldiering Through the First Quarter BluesIt’s the day after Christmas in the States and the malls and stores are full again, this time with people returning gifts, but also people spending the gift cards they got yesterday. Before the holiday, the National Retail Foundation projected gift card sales would.

Cards 100

Cards Christmas North America Promotion 100

Cause Related Marketing

JANUARY 1, 2008

And, frankly, I don’t see very many campaigns from outside North America. Yeah, You Read it Right. It's a Top 8 List.More cause-related marketing campaigns are unveiled every day across the world than I review in a year at the cause-related marketing blog. So I won’t pretend that my annual list of the top cause-related marketing campaigns is exhaustive.But, like any other self-respecting blogger, Tags: Munchkin BoxTops for Education St.

North America 109

North America Marketing Campaign Campaign Blogger 109

J Campbell Social Marketing

DECEMBER 3, 2020

In each email, Mass Audubon convinced me that there is an urgent problem that needs my attention: “ North America has lost an estimated 3 billion birds since 1970. The final numbers are still being calculated, but GivingTuesday 2020 is shaping up to be a huge success!

P2P 154

P2P Campaign How To Charlotte 154

Getting Attention

JULY 22, 2011

7) eCommunications Coordinator , Big Brothers Big Sisters America , (Philadelphia, PA). 4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA). 10) Vice President, Communication , Feeding America , (Chicago, IL). Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.

July 127

July Jobs San Francisco Los Angeles 127

Getting Attention

JULY 15, 2011

4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA). 10) Vice President, Communication , Feeding America , (Chicago, IL). Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Brand Manager , Greater Chicago Food Depository , (Chicago, IL).

July 127

July Jobs San Diego Los Angeles 127

Cause Related Marketing

DECEMBER 5, 2011

A January 2010 story in the New York Times on Mark put annual sales at $70 million and numbered sales reps at around 40,000 in North America. Mark Girls in North America, mainly 18- to 24-year-old women who are changing the nature of direct sales by using the brand’s personalized e-boutiques, iPhone app and new Facebook e-shop, one of the beauty industry’s first forays into Facebook e-commerce. “We’ve

Youth 119

Youth Target Sales And Marketing Social Media 119

Cause Related Marketing

FEBRUARY 15, 2011

In most of North America, Europe, Australia, and Japan water from the tap is reliably wholesome, if not always tasty. One of the big dogs among water bottlers is Nestle Waters North America , a division of the Swiss food giant, which sells Poland Spring, Perrier, Pellegrino, Callistoga and Arrowhead, among a few others. Honestly, Arrowhead and Nestle Waters North America need to do more than just make a fat donation to conservation organizations like the NPCA.

Cause Marketing 119

Cause Marketing North America Poland Phoenix 119

Fundraising Coach

JULY 9, 2018

And with Canada Day being yesterday and the 4th of July being Wednesday, here in North America this is a week many take as a vacation. Last week, I sent my Fundraising Kick subscribers a couple ideas on how to make the most of the different pace of the summer. Although Kicks are written for nonprofit CEO's, I thought this might be helpful to a larger group of people as well. Happy New (fiscal) Year, Kickers! For many nonprofits, July 1 is the new fiscal year.

Summer 58

Summer North America July Canada 58

Cause Related Marketing

JUNE 28, 2007

Woman 18-34, Enjoys Scrapbooking, Seeks Marketers Who Can Make Her CareScrapbooking is now the biggest chunk of the craft and hobby industry in North America, according to the Craft and Hobby Association, with estimated annual sales of $2.44 billion in 2006, a growth rate of 2.4 percent over 2005. The total craft and hobby market size is estimated to be $30 billion.I only just found these figures.

Associations 100

Associations Association Sales And Marketing North America 100

A. Fine Blog

OCTOBER 25, 2010

I had great fun last week keynoting Blackbaud’s annual North America conference in DC. Here is the video of the keynote that I did in person and Beth did virtually. Here is the video of our presentation: I was very pleased by the response from the attendees, but it’s not what stuck with me for [.].

North America 45

North America Online Giving Research DC 45

JCA Insights

NOVEMBER 18, 2013

He addressed an engaged audience of about 200 arts marketing professionals from all over North America. JCA’s President and CEO Steve Jacobson recently presented a session on predictive modeling at the 2013 National Arts Marketing Project (NAMP) conference in Portland, Oregon. Steve delivered findings from a predictive analytics project we did with a client. This session was an illustration of the exciting work being done in JCA’s new Business Intelligence Group.

United States 154

United States Museum North America Oregon 154

Public Sector Marketing 2.0

JANUARY 25, 2011

Over the last year of getting on Air Canada flights, I have noticed the first thing mentioned to passengers upon boarding the plane is “Welcome aboard Air Canada , the #1 airline in North America according to… blah blah blah magazine&#. Of course you get plenty of eyeballs, just like AC gets plenty of ears listening to how it is the best airline in North America.

Experience 143

Experience Brand Branding Singapore 143

Seeking Grant Money Today

JULY 22, 2012

The foundation seeks to fund nonprofit organizations and projects in North America that enrich the lives and increase the well-being of children (infants through adolescents) or families in need through play by focusing on education (summer and school-year programming), health and safety, youth development and leadership, play and recreational activities, and/or arts and culture. The foundation accepts proposals from qualified nonprofit organizations based in North America.

North America 46

North America Proposal Industry America 46

Cause Related Marketing

JUNE 28, 2013

In Latin America and North America 82 percent agreed with that statement. Millennials in Latin America were again the most hopeful with 62 percent agreeing with the statement. Telefonica, the big Madrid-based telecom, released an opinion survey this week of Millennials in 27 countries and six regions, asking them, among other questions, “do you think you can make a difference?” What constitutes a Millennial is open for discussion, but Telefonica picked people 18-30.

Cause Marketing 151

Cause Marketing Global North America America 151

Getting Attention

JULY 22, 2011

7) eCommunications Coordinator , Big Brothers Big Sisters America , (Philadelphia, PA). 4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA). 10) Vice President, Communication , Feeding America , (Chicago, IL). Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.

July 100

July Jobs San Francisco Los Angeles 100

Getting Attention

JULY 15, 2011

4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA). 10) Vice President, Communication , Feeding America , (Chicago, IL). Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Brand Manager , Greater Chicago Food Depository , (Chicago, IL).

July 100

July Jobs San Diego Los Angeles 100

Getting Attention

NOVEMBER 4, 2011

3) Director, Marketing and Communications, Special Olympics North America , (Washington, D.C.). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Communications and Public Relations Manager , Hostelling International USA (HI-USA) , (Silver Spring, MD). 2) Communications Coordinator , The Immunization Partnership , (Houston, TX).

November 127

November Jobs San Francisco Houston 127

Kivi's Nonprofit Communications Blog

NOVEMBER 15, 2016

But if I tell you that 2,200 people registered, representing nonprofits of all sizes and missions from across North America and even around the world, and they were all very excited to see the examples we shared, now you have some context and perspective. Could your annual report fit right in with this scene? It’s time to update your approach.

Report 215

Report List North America Donors 215

Cause Related Marketing

AUGUST 20, 2012

In the UK as well as North America and I suspect elsewhere many individuals seek pledges on behalf of charities when they attempt marathons, bike rides, and the like. In North America, charities will often offer fundraising help to individuals in the form of individual pledge websites optimized for fundraising. Years ago when I was writing the Children’s Miracle Network Telethon I struggled with the question of how much to ask people to give.

Cause Marketing 119

Cause Marketing North America UK Paper 119

Getting Attention

APRIL 17, 2014

If a breast Cancer foundation targets all women in north America, they will be wasting money on Facebook ads. Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. I’ll be following up with mini case studies and links to research supporting my recommendation. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization.

ROI 218

ROI Facebook Word of Mouth North America 218

J Campbell Social Marketing

DECEMBER 5, 2019

In each email, Mass Audubon convinced me that there is an urgent problem that needs my attention: “ North America has lost an estimated 3 billion birds since 1970. The final numbers are still being calculated, but GivingTuesday 2019 is shaping up to be a huge success! . CEO Asha Curran reported on Twitter: The numbers are in. 511M was donated online on #GivingTuesday yesterday–a 28% increase from 2018. Projected online + offline donations: $1.95B.

P2P 160

P2P Campaign How To Charlotte 160

Cause Related Marketing

OCTOBER 11, 2012

But in North America the marketplace is saturated with pink ribbons to the point where the symbol doesn’t often point us back to real human feelings, those emotions that help forge our humanity. As of yesterday we are 1/3 of our way through National Breast Cancer Awareness Month 2012 and conspicuous by its absence is the one thing that separates cause marketing from every other kind of tactical marketing, namely genuine emotion.

Words 124

Words Cancer North America Tactics 124

Non Profit Marketing 360

SEPTEMBER 7, 2011

The trend can be found throughout the Atlantic north (North America and most of Europe). Golden or just a Goose Egg? For many, the Stock Market Crash of 2008 wiped out most of their retirement savings. For some, working longer past the traditional retirement age is a key to ongoing engagement, community involvement, and mental health. For most, working beyond 65 (or whatever the retirement age is in your country) is an economic expectation, for better and/or worse.

Aging 116

Aging May Massachusetts United States 116

Cause Related Marketing

OCTOBER 20, 2011

million worth of shoes free of charge to children in North America, and 11 countries in the Caribbean and Latin America. This holiday season Payless ShoeSource will donate $1.2 Now in its fourth year the program… called Payless Gives Shoes 4 Kids… is accepting applications from nonprofits right now at Paylessgives.com.

Merchandising 127

Merchandising North America Comparison Cause Marketing 127

Non Profit Marketing 360

SEPTEMBER 19, 2011

Daroff, vice president for Public Policy at the Jewish Federations of North America. As arguments over what to do with and about the US economy and the federal deficit continue to shed more heat than light, President Obama sought to take the fight back to the Republicans with the ‘American Jobs Act’ announced last week. The act contains a mix of tax realignments likely to gain some Republican votes and stimulus spending pretty much guaranteed to lose those same votes.

Philanthropy 109

Philanthropy Proposal Charity Jobs 109