Video Interview: How the Nature Conservancy Gathers Content

Kivi's Nonprofit Communications Blog

At South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy. At South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy.

Next? Nonprofit Communications Jobs

Getting Attention

Creative Manager , Design Manager & Communications Director, North America ONE (Washington, DC). Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits.

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Trending Sources

Ep212: Nissan Teams Up with Habitat for Humanity to Launch 'Home is the Key'

Selfish Giving

Today on CauseTalk Radio , Megan and I are talking to Erich Marx , Director of Marketing, Nissan North America, about their participation in Habitat for Humanity's new cause marketing platform Home is the Key. Erich Marx, Nissan North America.

Here’s how fundraising retention rates compare to other industries


Costco (in North America) – 91% (reported here ). Fitness/health clubs – 72.4% ( reported in July of 2014 ). Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD !

10 Ways To Build Donor Loyalty

The Agitator

Advice doesn’t get any more straightforward than these ten suggestions and examples for enhancing donor loyalty from Bridget Brandt at Sage North America, writing in Fundraising Success. Listen to your donors. Share your good news. Measure (and report) your success. Survey your donors. Leverage donor loyalty. Involve donors in the cause. Get social. Customize your approach. Recognize repeat donors. Say thank you.

New Report Sheds Light on How NGOs WorldWide Use Technology

Kivi's Nonprofit Communications Blog

Not too shabby, North America. Where do North American NGO’s lag a little?

New Facebook Features and Why They Matter

Public Sector Marketing 2.0

Due primarily to privacy laws and various regulatory obstacles, the big instant messaging platforms such as WeChat have been slow to become true all-in-one service providers here in North America (e.g.

Your Print Nonprofit Annual Report Can Work Wonders (Case Study via Tom Ahern)

Getting Attention

He speaks internationally and has clients across North America. The Rhode Island Foundation is one of America’s oldest community foundations (est. Welcome to our newest guest blogger, Tom Ahern. Tom is a leading expert on making donor communications more successful.

Nonprofits, For Heaven's Sake Listen to Robert Rose!

Selfish Giving

2016 Nonprofit Content Marketing: Benchmarks, Budgets & Trends - North America 5 Things That Can Make Nonprofit Marketers More Effective Social Impact: How a Nonprofit Became a Content Phenom 3 Brands Driving Change With Social Video Content Inc. I'm a New England Patriots fan.

Top 5 Words to Avoid to Achieve Messaging Awesomeness

Kivi's Nonprofit Communications Blog

She has spoken about nonprofit marketing and communications across North America and is an Instructor at the University of Washington. Erica Mills.

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Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

If a breast Cancer foundation targets all women in north America, they will be wasting money on Facebook ads. Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. I’ll be following up with mini case studies and links to research supporting my recommendation. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization.

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Continuing Education for Cause Marketers

Cause Related Marketing

I haven’t fully availed myself of it yet, but hundreds of universities in North America and Europe are putting thousands of hours of lectures and podcasts online. What do you do, as a cause marketer, to keep learning?

Nationality of the Internet

Public Sector Marketing 2.0

America is in pink, Italy in pale blue, Sweden in green and unknown countries in white. North America: 266 million internet users (13.5% Latin America/Caribbean: 205 million internet users (10.4% Latin America/Caribbean: 35% penetration with 1033% growth over last decade.

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Peggy Lee Cause Marketing

Cause Related Marketing

In most of North America, Europe, Australia, and Japan water from the tap is reliably wholesome, if not always tasty. Honestly, Arrowhead and Nestle Waters North America need to do more than just make a fat donation to conservation organizations like the NPCA.

The importance of timing during a brand experience

Public Sector Marketing 2.0

Over the last year of getting on Air Canada flights, I have noticed the first thing mentioned to passengers upon boarding the plane is “Welcome aboard Air Canada , the #1 airline in North America according to… blah blah blah magazine&#. Of course you get plenty of eyeballs, just like AC gets plenty of ears listening to how it is the best airline in North America.

Doing What You Can with What You Have: Data Made Revolutionary

JCA Insights

He addressed an engaged audience of about 200 arts marketing professionals from all over North America. JCA’s President and CEO Steve Jacobson recently presented a session on predictive modeling at the 2013 National Arts Marketing Project (NAMP) conference in Portland, Oregon.

The Paradox of Pink Ribbon Cause Marketing

Cause Related Marketing

Canada's registration requirement works, in part, because the rest of North America does not have the same compulsion. On a Wednesday a few Octobers back I had a pink ribbon day to beat all. For breakfast I had a carton of pink-topped Yoplait Strawberry-Mango yogurt. That carton top, along with the others we’d collected, garnered $0.10 apiece for Susan G. Komen for the Cure. At mid-morning I stopped at my grocer’s deli and picked up a little smoked turkey.

Taking Your Cause Marketing International With Less Headache

Cause Related Marketing

One of the topics broached at the Cause Marketing Academy a few weeks back in Phoenix is was what a sponsor with operations outside North America should do if its preferred cause stateside doesn’t really have operations abroad, which is true of all but a select few charities. More transactional is a campaign from the luxury pen company Mont Blanc, which benefits UNICEF education projects in Asia, Africa, and Latin America.

3 Resources to Help You Raise Six-Figures with Charity Pinups

Selfish Giving

North America the typical sales price is $1, although larger dollar amounts have been tried. Paul R. Jones , the blogger behind one of the first cause marketing blogs introduced his readers to paper icons in a 2007 post. What are paper icons?

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How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

J Campbell Social Marketing

According to a recent Nielsen study on which types of advertising or promotion people trust most, the top five in North America are: Recommendations from someone they know. It’s hard to believe, but #GivingTuesday , the international day of giving back, is just 22 days away!

Your New Nonprofit Marketing Job: Movin’ Up Tuesdays!

Getting Attention

Marketing Coordinator , Autism Treatment Center of America (Sheffield, MA). Web Producer/Online Communications Manager , Pesticide Action Network North America (Oakland, CA).

Day in the Life of a Nonprofit Communicator – Lauren Lawson-Zilai

Kivi's Nonprofit Communications Blog

During his tour, he will be visiting Goodwill agencies across North America and spreading the message of the #Giveitaway campaign. Lauren Lawson-Zilai.

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Viva Cause Marketing!

Cause Related Marketing

Jose has a half-dozen years experience in cause marketing in North America’s second largest country. Blogger’s note: It is with great pleasure that I bring you today’s post from guest blogger Jose Sanchez from Mexico City.

Sharpen your saw this July

Fundraising Coach

Fundraising 101 was crafted out of Marc's experience of doing board orientations around North America for the last decade. July can be an odd month in fundraising. Many nonprofits finish their fiscal year, so this is the first month with a new goal. Starting from zero.

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Companies that Rank High in CSR Also Known for Cause Marketing

Cause Related Marketing

I don’t see all the cause marketing in North America much less the world, but I see a lot of it. On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. A few days later reader Jessica Marlo left the following comment. "It It really bothers me that you can't share this information with the rest of us!

Fundraising Losers: Saving Your Job This Year

The Agitator

Here in North America we can now get back to business. Canada Day is done. Independence Day is history for another year. What is significant is that July marks the halfway point to success or failure (yeah, I know everyone has a different fiscal year, but let’s get real). You gonna make it or break it?!

Is your community suffering from an attack of a charity ideology?

Fundraising Coach

As Blue Frog's Mark Phillips said in a recent podcast, much of what is happening in the UK (and here in North America too) is due to nonprofit professionals not developing relationships with media and elected officials.

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Is your community suffering from an attack of a charity ideology?

Fundraising Coach

As Blue Frog's Mark Phillips said in a recent podcast, much of what is happening in the UK (and here in North America too) is due to nonprofit professionals not developing relationships with media and elected officials.

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Friday Futures – Nonprofit Marketing Jobs – Friday, July 22

Getting Attention

7) eCommunications Coordinator , Big Brothers Big Sisters America , (Philadelphia, PA). 4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA).

Instant-On Cause Marketing for Japan

Cause Related Marketing

On Thursday, March 17, 2011, not even six days later when you consider that Japan is a day ahead of North America, I received the appeal to the left in my email box. The horrendous 2011 T?hoku hoku earthquake struck Japan at 2:46 pm local time on Friday, March 11, 2011.

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Where's the Social Media in this Youth Targeted Cause Marketing Effort?

Cause Related Marketing

A January 2010 story in the New York Times on Mark put annual sales at $70 million and numbered sales reps at around 40,000 in North America. Mark Girls in North America, mainly 18- to 24-year-old women who are changing the nature of direct sales by using the brand’s personalized e-boutiques, iPhone app and new Facebook e-shop, one of the beauty industry’s first forays into Facebook e-commerce. “We’ve

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Russ Klein recentlyaccepted the role of CEO for AMA and with that he now leads North America''s largest professional marketing association. Of One might say the AMA is the North Star for marketers. What do you feel is AMAs North Star? There''s a new dude in town.

Ever feel like you’re running in place?

Wild Woman Fundraising

Which is still cheap for three days of presentations with some of the most respected nonprofit thought leaders in North America. Have you ever wondered how to get government grants or contracts for your nonprofit? Have you ever wondered how to do a capital campaign for your nonprofit?

Making Cause Marketing More Systemic

Cause Related Marketing

So I doubt that Coke owns or leases even 1,000 buildings in North America. Coca-Cola has been drawing neutral to positive reviews for its white can promotion benefiting the World Wildlife Fund. Mark me down as neutral to negative, because I don’t think it goes quite fair enough.

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Friday Futures – Nonprofit Marketing Jobs – November 4, 2011

Getting Attention

3) Director, Marketing and Communications, Special Olympics North America , (Washington, D.C.). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.

The Fundraising Firing Squad Forms A Circle

The Agitator

I think we should organize a version of it in North America and then bring it back to the UK and Europe.

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Shifting from Problem Describers to Solution Seekers

Social Marketing and Social Change

Phil Dusenberry, the former chairman of the advertising agency BBDO North America, wrote that marketers relied on consumer research more than any other profession.

Payless Gives Shoes 4 Kids; the Basic Black Pump of Cause Marketing

Cause Related Marketing

million worth of shoes free of charge to children in North America, and 11 countries in the Caribbean and Latin America. This holiday season Payless ShoeSource will donate $1.2

The 2018 Best Nonprofit Conferences Calendar


Collaborate with peers from across North America who understand your challenges. North American YMCA Development Organization (NAYDO) / New Orleans, LA / $725. Conference for North Carolina's Nonprofits. Conference for North Carolina's Nonprofits. It's finally here!

Is Blackbaud Too Nice?

The Agitator

I mean they do their best to keep a plethora (too damn many) of software applications, platforms, and data sets operating across a varied and diverse client base that ranges from the very smallest to the very largest nonprofits in North America and Europe (and they are even down under with Tom). Fundraisers devote a lot of energy – probably too much – to social media, mobile and the next new thing.

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