INDUSTRY INSIGHTS YOUR PEERS ARE READING
7) eCommunications Coordinator , Big Brothers Big Sisters America , (Philadelphia, PA). 4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA). MORE
In Latin America and North America 82 percent agreed with that statement. Millennials in Latin America were again the most hopeful with 62 percent agreeing with the statement. Telefonica, the big Madrid-based telecom, released an opinion survey this week of Millennials in 27 countries and six regions, asking them, among other questions, “do you think you can make a difference?” What constitutes a Millennial is open for discussion, but Telefonica picked people 18-30. MORE
It will soon overtake Latin America and Europe to permanently claim the #2 spot. Internet penetration has pretty much reached its peak in North America. As a relative percentage of total global use, North America is at 9% and falling. MORE
3) Director, Marketing and Communications, Special Olympics North America , (Washington, D.C.). 12) Webmaster , Communications Workers of America , (Washington, D.C.). MORE
Due primarily to privacy laws and various regulatory obstacles, the big instant messaging platforms such as WeChat have been slow to become true all-in-one service providers here in North America (e.g. MORE
He addressed an engaged audience of about 200 arts marketing professionals from all over North America. JCA’s President and CEO Steve Jacobson recently presented a session on predictive modeling at the 2013 National Arts Marketing Project (NAMP) conference in Portland, Oregon. MORE
million worth of shoes free of charge to children in North America, and 11 countries in the Caribbean and Latin America. This holiday season Payless ShoeSource will donate $1.2 MORE
4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA). 10) Vice President, Communication , Feeding America , (Chicago, IL). MORE
Today on CauseTalk Radio , Megan and I are talking to Erich Marx , Director of Marketing, Nissan North America, about their participation in Habitat for Humanity's new cause marketing platform Home is the Key. Erich Marx, Nissan North America. MORE
In the UK as well as North America and I suspect elsewhere many individuals seek pledges on behalf of charities when they attempt marathons, bike rides, and the like. In North America, charities will often offer fundraising help to individuals in the form of individual pledge websites optimized for fundraising. Years ago when I was writing the Children’s Miracle Network Telethon I struggled with the question of how much to ask people to give. MORE
At South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy. At South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy. MORE
He speaks internationally and has clients across North America. The Rhode Island Foundation is one of America’s oldest community foundations (est. Welcome to our newest guest blogger, Tom Ahern. Tom is a leading expert on making donor communications more successful. MORE
Done Right, They're A License to Print DonationsHere in North America it’s common to use ‘paper icons’ as a major part of your cause-related marketing, particularly in campaigns with retailers.And why not? When I left Children's Miracle Network in 1998 they were generating more than $25 million a year from their paper icon campaign.(I’ve I’ve long disliked the expression ‘paper icon,’ so someone. MORE
A January 2010 story in the New York Times on Mark put annual sales at $70 million and numbered sales reps at around 40,000 in North America. Mark Girls in North America, mainly 18- to 24-year-old women who are changing the nature of direct sales by using the brand’s personalized e-boutiques, iPhone app and new Facebook e-shop, one of the beauty industry’s first forays into Facebook e-commerce. “We’ve MORE
But if I tell you that 2,200 people registered, representing nonprofits of all sizes and missions from across North America and even around the world, and they were all very excited to see the examples we shared, now you have some context and perspective. MORE
Creative Manager , Design Manager & Communications Director, North America ONE (Washington, DC). Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. MORE
3) Director, Marketing and Communications, Special Olympics North America , (Washington, D.C.). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. MORE
Web Producer , Pesticide Action Network North America (Oakland, CA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Assistant Graphic Designer , Brooklyn Museum (Brooklyn, NY). MORE
But in North America the marketplace is saturated with pink ribbons to the point where the symbol doesn’t often point us back to real human feelings, those emotions that help forge our humanity. MORE
And with Canada Day being yesterday and the 4th of July being Wednesday, here in North America this is a week many take as a vacation. Last week, I sent my Fundraising Kick subscribers a couple ideas on how to make the most of the different pace of the summer. MORE
The trend can be found throughout the Atlantic north (North America and most of Europe). Golden or just a Goose Egg? For many, the Stock Market Crash of 2008 wiped out most of their retirement savings. MORE
The foundation seeks to fund nonprofit organizations and projects in North America that enrich the lives and increase the well-being of children (infants through adolescents) or families in need through play by focusing on education (summer and school-year programming), health and safety, youth development and leadership, play and recreational activities, and/or arts and culture. The foundation accepts proposals from qualified nonprofit organizations based in North America. MORE
We Are Social – North America Overview 2017. One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning the field I work in. MORE
Marketing Coordinator , Autism Treatment Center of America (Sheffield, MA). Web Producer/Online Communications Manager , Pesticide Action Network North America (Oakland, CA). MORE
Costco (in North America) – 91% (reported here ). Fitness/health clubs – 72.4% ( reported in July of 2014 ). Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD ! MORE
I don’t see much cause marketing from outside North America. First off the usual disclaimers. This is by no mean an exhaustive list. I read and speak only English; and, well, a smattering of Esperanto ;). MORE
Over the last year of getting on Air Canada flights, I have noticed the first thing mentioned to passengers upon boarding the plane is “Welcome aboard Air Canada , the #1 airline in North America according to… blah blah blah magazine&#. Of course you get plenty of eyeballs, just like AC gets plenty of ears listening to how it is the best airline in North America. MORE
You should've seen the surprise in the room when I said that Lebanese had two things going for them that we didn't have in North America. I just returned from training NGO leaders in Lebanon. MORE
7) eCommunications Coordinator , Big Brothers Big Sisters America , (Philadelphia, PA). 4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA). MORE
Nestle Waters North America has a label campaign out called GoLife that benefits schools by providing sports equipment and school trips. But there’s an elephant in the classroom.If label campaign benefiting schools sounds like familiar ground, you’re right. MORE
Woman 18-34, Enjoys Scrapbooking, Seeks Marketers Who Can Make Her CareScrapbooking is now the biggest chunk of the craft and hobby industry in North America, according to the Craft and Hobby Association, with estimated annual sales of $2.44 billion in 2006, a growth rate of 2.4 percent over 2005. The total craft and hobby market size is estimated to be $30 billion.I only just found these figures. MORE
Gift cards, or stored value cards, are a growing Christmas gift trend in North America. Soldiering Through the First Quarter BluesIt’s the day after Christmas in the States and the malls and stores are full again, this time with people returning gifts, but also people spending the gift cards they got yesterday. Before the holiday, the National Retail Foundation projected gift card sales would. MORE
Lessons from Lord Stanley’s TrophyThe Anaheim Ducks of the National Hockey League won the League’s championship on June 6 and with it the right to hold the Stanley Cup for the next year.The Stanley Cup is the most storied trophy in professional sport in North America, dating to 1893. MORE
CMN, which was a path-breaking cause marketer, specifically decided that the narrative arc of those stories had to be about children who were sick but got better thanks to the specialized care available only at children’s hospitals in North America. MORE
Advice doesn’t get any more straightforward than these ten suggestions and examples for enhancing donor loyalty from Bridget Brandt at Sage North America, writing in Fundraising Success. Listen to your donors. Share your good news. Measure (and report) your success. Survey your donors. Leverage donor loyalty. Involve donors in the cause. Get social. Customize your approach. Recognize repeat donors. Say thank you. MORE
I had great fun last week keynoting Blackbaud’s annual North America conference in DC. Here is the video of the keynote that I did in person and Beth did virtually. Here is the video of our presentation: I was very pleased by the response from the attendees, but it’s not what stuck with me for [.]. MORE
In most of North America, Europe, Australia, and Japan water from the tap is reliably wholesome, if not always tasty. Honestly, Arrowhead and Nestle Waters North America need to do more than just make a fat donation to conservation organizations like the NPCA. MORE
Not too shabby, North America. Where do North American NGO’s lag a little? MORE
Kind Readers:Today in the United States is Thanksgiving Day, a harvest festival primarily in North America. In Canada Thanksgiving occurs on the second Monday in October.Like harvest celebrations everywhere. since time immemorial. MORE
4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA). 10) Vice President, Communication , Feeding America , (Chicago, IL). MORE
America is in pink, Italy in pale blue, Sweden in green and unknown countries in white. North America: 266 million internet users (13.5% Latin America/Caribbean: 205 million internet users (10.4% Latin America/Caribbean: 35% penetration with 1033% growth over last decade. MORE
If a breast Cancer foundation targets all women in north America, they will be wasting money on Facebook ads. Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. I’ll be following up with mini case studies and links to research supporting my recommendation. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization. MORE
And, frankly, I don’t see very many campaigns from outside North America. Yeah, You Read it Right. It's a Top 8 List.More cause-related marketing campaigns are unveiled every day across the world than I review in a year at the cause-related marketing blog. So I won’t pretend that my annual list of the top cause-related marketing campaigns is exhaustive.But, like any other self-respecting blogger, Tags: Munchkin BoxTops for Education St. MORE
North America Related Topics Kivi's Nonprofit Communications Blog
MARCH 28, 2012
At South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy. At South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy.
Fundraising Coach
DECEMBER 6, 2018
You should've seen the surprise in the room when I said that Lebanese had two things going for them that we didn't have in North America. I just returned from training NGO leaders in Lebanon.
Getting Attention
JULY 8, 2013
Web Producer , Pesticide Action Network North America (Oakland, CA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Assistant Graphic Designer , Brooklyn Museum (Brooklyn, NY).
Public Sector Marketing 2.0
SEPTEMBER 21, 2010
America is in pink, Italy in pale blue, Sweden in green and unknown countries in white. North America: 266 million internet users (13.5% Latin America/Caribbean: 205 million internet users (10.4% Latin America/Caribbean: 35% penetration with 1033% growth over last decade.
Public Sector Marketing 2.0
FEBRUARY 20, 2018
It will soon overtake Latin America and Europe to permanently claim the #2 spot. Internet penetration has pretty much reached its peak in North America. As a relative percentage of total global use, North America is at 9% and falling.
Kivi's Nonprofit Communications Blog
JANUARY 28, 2016
Not too shabby, North America. Where do North American NGO’s lag a little?
Getting Attention
MAY 7, 2013
Marketing Coordinator , Autism Treatment Center of America (Sheffield, MA). Web Producer/Online Communications Manager , Pesticide Action Network North America (Oakland, CA).
iMarketSmart
NOVEMBER 18, 2015
Costco (in North America) – 91% (reported here ). Fitness/health clubs – 72.4% ( reported in July of 2014 ). Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD !
Cause Related Marketing
OCTOBER 7, 2008
Nestle Waters North America has a label campaign out called GoLife that benefits schools by providing sports equipment and school trips. But there’s an elephant in the classroom.If label campaign benefiting schools sounds like familiar ground, you’re right.
The Agitator
FEBRUARY 7, 2013
Advice doesn’t get any more straightforward than these ten suggestions and examples for enhancing donor loyalty from Bridget Brandt at Sage North America, writing in Fundraising Success. Listen to your donors. Share your good news. Measure (and report) your success. Survey your donors. Leverage donor loyalty. Involve donors in the cause. Get social. Customize your approach. Recognize repeat donors. Say thank you.
Getting Attention
MARCH 23, 2015
Creative Manager , Design Manager & Communications Director, North America ONE (Washington, DC). Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits.
Getting Attention
OCTOBER 28, 2011
3) Director, Marketing and Communications, Special Olympics North America , (Washington, D.C.). 12) Webmaster , Communications Workers of America , (Washington, D.C.).
Selfish Giving
APRIL 25, 2017
Today on CauseTalk Radio , Megan and I are talking to Erich Marx , Director of Marketing, Nissan North America, about their participation in Habitat for Humanity's new cause marketing platform Home is the Key. Erich Marx, Nissan North America.
Cause Related Marketing
JANUARY 13, 2009
I don’t see much cause marketing from outside North America. First off the usual disclaimers. This is by no mean an exhaustive list. I read and speak only English; and, well, a smattering of Esperanto ;).
Cause Related Marketing
SEPTEMBER 4, 2012
CMN, which was a path-breaking cause marketer, specifically decided that the narrative arc of those stories had to be about children who were sick but got better thanks to the specialized care available only at children’s hospitals in North America.
Kivi's Nonprofit Communications Blog
NOVEMBER 15, 2016
But if I tell you that 2,200 people registered, representing nonprofits of all sizes and missions from across North America and even around the world, and they were all very excited to see the examples we shared, now you have some context and perspective.
Getting Attention
JULY 22, 2011
7) eCommunications Coordinator , Big Brothers Big Sisters America , (Philadelphia, PA). 4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA).
Getting Attention
JULY 15, 2011
4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA). 10) Vice President, Communication , Feeding America , (Chicago, IL).
Cause Related Marketing
JUNE 21, 2007
Lessons from Lord Stanley’s TrophyThe Anaheim Ducks of the National Hockey League won the League’s championship on June 6 and with it the right to hold the Stanley Cup for the next year.The Stanley Cup is the most storied trophy in professional sport in North America, dating to 1893.
Cause Related Marketing
FEBRUARY 15, 2011
In most of North America, Europe, Australia, and Japan water from the tap is reliably wholesome, if not always tasty. Honestly, Arrowhead and Nestle Waters North America need to do more than just make a fat donation to conservation organizations like the NPCA.
Cause Related Marketing
FEBRUARY 28, 2007
Done Right, They're A License to Print DonationsHere in North America it’s common to use ‘paper icons’ as a major part of your cause-related marketing, particularly in campaigns with retailers.And why not? When I left Children's Miracle Network in 1998 they were generating more than $25 million a year from their paper icon campaign.(I’ve I’ve long disliked the expression ‘paper icon,’ so someone.
JCA Insights
NOVEMBER 18, 2013
He addressed an engaged audience of about 200 arts marketing professionals from all over North America. JCA’s President and CEO Steve Jacobson recently presented a session on predictive modeling at the 2013 National Arts Marketing Project (NAMP) conference in Portland, Oregon.
Public Sector Marketing 2.0
FEBRUARY 23, 2017
We Are Social – North America Overview 2017. One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning the field I work in.
Cause Related Marketing
DECEMBER 25, 2006
Gift cards, or stored value cards, are a growing Christmas gift trend in North America. Soldiering Through the First Quarter BluesIt’s the day after Christmas in the States and the malls and stores are full again, this time with people returning gifts, but also people spending the gift cards they got yesterday. Before the holiday, the National Retail Foundation projected gift card sales would.
Fundraising Coach
JULY 9, 2018
And with Canada Day being yesterday and the 4th of July being Wednesday, here in North America this is a week many take as a vacation. Last week, I sent my Fundraising Kick subscribers a couple ideas on how to make the most of the different pace of the summer.
Getting Attention
MARCH 15, 2012
He speaks internationally and has clients across North America. The Rhode Island Foundation is one of America’s oldest community foundations (est. Welcome to our newest guest blogger, Tom Ahern. Tom is a leading expert on making donor communications more successful.
Cause Related Marketing
JANUARY 1, 2008
And, frankly, I don’t see very many campaigns from outside North America. Yeah, You Read it Right. It's a Top 8 List.More cause-related marketing campaigns are unveiled every day across the world than I review in a year at the cause-related marketing blog. So I won’t pretend that my annual list of the top cause-related marketing campaigns is exhaustive.But, like any other self-respecting blogger, Tags: Munchkin BoxTops for Education St.
Getting Attention
JULY 22, 2011
7) eCommunications Coordinator , Big Brothers Big Sisters America , (Philadelphia, PA). 4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA).
Getting Attention
JULY 15, 2011
4) Director, Marketing and Communications , The Jewish Federations of North America , (Multiple locations – FL, OH and VA). 10) Vice President, Communication , Feeding America , (Chicago, IL).
Getting Attention
NOVEMBER 4, 2011
3) Director, Marketing and Communications, Special Olympics North America , (Washington, D.C.). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.
Cause Related Marketing
DECEMBER 5, 2011
A January 2010 story in the New York Times on Mark put annual sales at $70 million and numbered sales reps at around 40,000 in North America. Mark Girls in North America, mainly 18- to 24-year-old women who are changing the nature of direct sales by using the brand’s personalized e-boutiques, iPhone app and new Facebook e-shop, one of the beauty industry’s first forays into Facebook e-commerce. “We’ve
Cause Related Marketing
JUNE 28, 2007
Woman 18-34, Enjoys Scrapbooking, Seeks Marketers Who Can Make Her CareScrapbooking is now the biggest chunk of the craft and hobby industry in North America, according to the Craft and Hobby Association, with estimated annual sales of $2.44 billion in 2006, a growth rate of 2.4 percent over 2005. The total craft and hobby market size is estimated to be $30 billion.I only just found these figures.
A. Fine Blog
OCTOBER 25, 2010
I had great fun last week keynoting Blackbaud’s annual North America conference in DC. Here is the video of the keynote that I did in person and Beth did virtually. Here is the video of our presentation: I was very pleased by the response from the attendees, but it’s not what stuck with me for [.].
Public Sector Marketing 2.0
JANUARY 25, 2011
Over the last year of getting on Air Canada flights, I have noticed the first thing mentioned to passengers upon boarding the plane is “Welcome aboard Air Canada , the #1 airline in North America according to… blah blah blah magazine&#. Of course you get plenty of eyeballs, just like AC gets plenty of ears listening to how it is the best airline in North America.
Seeking Grant Money Today
JULY 22, 2012
The foundation seeks to fund nonprofit organizations and projects in North America that enrich the lives and increase the well-being of children (infants through adolescents) or families in need through play by focusing on education (summer and school-year programming), health and safety, youth development and leadership, play and recreational activities, and/or arts and culture. The foundation accepts proposals from qualified nonprofit organizations based in North America.
Cause Related Marketing
JUNE 28, 2013
In Latin America and North America 82 percent agreed with that statement. Millennials in Latin America were again the most hopeful with 62 percent agreeing with the statement. Telefonica, the big Madrid-based telecom, released an opinion survey this week of Millennials in 27 countries and six regions, asking them, among other questions, “do you think you can make a difference?” What constitutes a Millennial is open for discussion, but Telefonica picked people 18-30.
Cause Related Marketing
OCTOBER 11, 2012
But in North America the marketplace is saturated with pink ribbons to the point where the symbol doesn’t often point us back to real human feelings, those emotions that help forge our humanity.
Cause Related Marketing
AUGUST 20, 2012
In the UK as well as North America and I suspect elsewhere many individuals seek pledges on behalf of charities when they attempt marathons, bike rides, and the like. In North America, charities will often offer fundraising help to individuals in the form of individual pledge websites optimized for fundraising. Years ago when I was writing the Children’s Miracle Network Telethon I struggled with the question of how much to ask people to give.
Public Sector Marketing 2.0
APRIL 27, 2017
Due primarily to privacy laws and various regulatory obstacles, the big instant messaging platforms such as WeChat have been slow to become true all-in-one service providers here in North America (e.g.
Non Profit Marketing 360
SEPTEMBER 7, 2011
The trend can be found throughout the Atlantic north (North America and most of Europe). Golden or just a Goose Egg? For many, the Stock Market Crash of 2008 wiped out most of their retirement savings.
Cause Related Marketing
OCTOBER 20, 2011
million worth of shoes free of charge to children in North America, and 11 countries in the Caribbean and Latin America. This holiday season Payless ShoeSource will donate $1.2
Getting Attention
APRIL 17, 2014
If a breast Cancer foundation targets all women in north America, they will be wasting money on Facebook ads. Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. I’ll be following up with mini case studies and links to research supporting my recommendation. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization.
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