5 Common Nonprofit Marketing Mistakes

Kivi's Nonprofit Communications Blog

We spend a lot of time on this blog talking about the good things you can do to improve your marketing and communications for your nonprofit. Too often, nonprofits talk about “blasting” their email lists. What other mistakes do you see nonprofit communicators making?

Marketing Tips for Small Volunteer-Led Nonprofits

Kivi's Nonprofit Communications Blog

Anthony interviews nonprofit leaders primarily from small volunteer-led organizations and others like me who have advice for them. Anthony has served on a lot of nonprofit boards in his time and understands the struggles of nonprofits with few if any paid staff.

Tips 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What is Nonprofit Marketing?

Kivi's Nonprofit Communications Blog

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues.

Hobbies of Nonprofit Communicators: Music

Kivi's Nonprofit Communications Blog

I am back with another peek into the new activities nonprofit communicators have picked up during the pandemic. The post Hobbies of Nonprofit Communicators: Music appeared first on Nonprofit Marketing Guide.

2021 Nonprofit Communications Trends Report [Download Now]

Kivi's Nonprofit Communications Blog

Today we are excited to release the 2021 Nonprofit Communications Trends Report! Nonprofit Communications Nonprofit Marketing TrendsIt’s here!

Trends 196

Hobbies of Nonprofit Communicators – Podcasts

Kivi's Nonprofit Communications Blog

Today, let’s take a look at podcasts nonprofit communicators got into during the last year. I listen to a lot of podcasts for nonprofit professionals, I also enjoy investigative journalism and true crime. The podcasts I listen to regarding nonprofits are: The Small Nonprofit.

What is Nonprofit Marketing?

Kivi's Nonprofit Communications Blog

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Sometimes donors give nonprofits money — We call that fundraising.

Nonprofit Coronavirus Resources – #NPCOVID19

J Campbell Social Marketing

Rather than send a bunch of emails and post random things in random places, I have created a Nonprofit Coronavirus Resource hub that I can easily update. Free nonprofit webinars that look helpful: Fundraising in the Time of Coronavirus: How to Manage and Modify Your Fundraising.

6 Ways to Improve Your Nonprofit Email Marketing Right Now

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . With 91% of all US consumers checking email daily, email marketing should be a key element of your nonprofit’s marketing efforts.

Nonprofit Brand and Style Guide [Video Tour]

Kivi's Nonprofit Communications Blog

A nonprofit brand and style guide is right up there with an editorial calendar as a top tool for nonprofit communications pros. Kim Ellsworth of the Idaho Nonprofit Center shows you in this tour of her brand and style guide.

Guide 196

Hobbies of Nonprofit Communicators – Continuing Education

Kivi's Nonprofit Communications Blog

The post Hobbies of Nonprofit Communicators – Continuing Education appeared first on Nonprofit Marketing Guide. We’re wrapping up our look into the new adventures you got into during the past year with a few of you taking on the challenge of continuing your education.

On Being a White Thought Leader in the Nonprofit Sector

Kivi's Nonprofit Communications Blog

As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page.

Fall 273

Hobbies of Nonprofit Communicators: Exercise

Kivi's Nonprofit Communications Blog

The post Hobbies of Nonprofit Communicators: Exercise appeared first on Nonprofit Marketing Guide. Welcome back to another look into the new hobbies you have picked up over the last year. We’ve looked at: Pets. Music. Arts and Crafts.

A Basic Nonprofit Marketing Strategy, Outlined

Kivi's Nonprofit Communications Blog

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Let’s tackle this using cards from the Nonprofit Communications Strategic Planning Card Deck. Nonprofit Marketing Plans and Strategies plan strategy template

10 Nonprofit Digital Marketing Resolutions for 2021

J Campbell Social Marketing

Our work – nonprofit digital marketing, digital fundraising, and storytelling were integral pieces of the puzzle last year – and will remain vital going into 2021. . million nonprofit organizations in the U.S. So what should nonprofits do instead? .

Help stop Asian hate – resources for nonprofits

J Campbell Social Marketing

So what can we, as nonprofits, do to help? The post Help stop Asian hate – resources for nonprofits appeared first on marketing for the modern nonprofit. Nonprofits #StopAsianHate

The Nonprofit Email Apocalypse is Coming

Kivi's Nonprofit Communications Blog

For this year’s Nonprofit Communications Trends Report , we decided to survey the extent to which nonprofits are implementing good email list management practices. We at Nonprofit Marketing Guide aren’t “the sky is falling” alarmist types by nature.

Email 252

Hobbies of Nonprofit Communicators #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

We got so many fantastic responses, we are switching gears from our Day in the Life of a Nonprofit Communicator series to a new mini-series: Hobbies of Nonprofit Communicators.

Top Comms Channels and Social Media Sites for Nonprofits

Kivi's Nonprofit Communications Blog

We’ll release the 2021 Nonprofit Communications Trends Report next week, but I thought I’d start sharing some of the results with you a little early. Top Channels in Order of Importance for Nonprofits. If you do nonprofit communications, you do these things, end of story.

Mixed Links for Nonprofit Communicators – April 9, 2021

Kivi's Nonprofit Communications Blog

Let’s finish up the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Farra Trompeter talks about managing your nonprofit’s communications as we emerge from the COVID-19 crisis.

April 170

Which Social Channels Are Most Important to Nonprofits

Kivi's Nonprofit Communications Blog

We’ll be closing the survey for the 2021 Nonprofit Communications Trends Report Friday night. Overall, nonprofits put the following social media channels in this order of importance: Facebook Page Instagram Newsfeed Twitter Instagram Stories YouTube LinkedIn Facebook Groups.

Hobbies of Nonprofit Communicators: New Pets

Kivi's Nonprofit Communications Blog

Last week we mentioned we would be switching gears from our Day in the Life of a Nonprofit Communicator series to a new mini-series: Hobbies of Nonprofit Communicators. The post Hobbies of Nonprofit Communicators: New Pets appeared first on Nonprofit Marketing Guide.

Nonprofit Editorial Calendar FAQs

Kivi's Nonprofit Communications Blog

Editorial calendars are essential tools for nonprofit communications staff, and we’ve got answers to your questions about them. The “How Much and How Good” Grid for Nonprofit Communications My Five Rules for Repurposing Your Content Building an Editorial Calendar Based on Stories Three Drivers for Nonprofit Editorial Calendars My Editorial Calendar Keeps Getting Blown Up. Here are the editorial calendar software trends for nonprofits in 2019.

FAQ 176

How to Use Your Nonprofit CRM to Build a Social Media Ambassador Program

J Campbell Social Marketing

Tim Sarrantonio is a team member at Neon One and has more than 10 years of experience working for and volunteering with nonprofits. Tim came on my Facebook Live stream to share specific tips and steps to use your nonprofit CRM to create a social media ambassador program.

CRM 257

Do Your Nonprofit’s PR Efforts Include Diverse Audiences?

Kivi's Nonprofit Communications Blog

When I advise nonprofits on how to build effective media relations strategies on a modest budget, I preach the importance of being focused. Nonprofit PRFlickr Creative Commons photo.

PR 240

Mixed Links for Nonprofit Communicators – April 2, 2022

Kivi's Nonprofit Communications Blog

Let’s celebrate new beginnings and check out the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Use these Top 10 Tips for Running a Good Nonprofit Hiring Process. Hobbies of Nonprofit Communicators: Gardening.

April 178

Tips for Nonprofit News Writing

Kivi's Nonprofit Communications Blog

News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.” ” Too often, nonprofits write about their issues, programs, and events in a straight news style when they would be better served by using storytelling , donor-centered copywriting , or lifestyle writing.

News 187

6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . Blackbaud found that on average, nonprofits receive donations from 18.4% What are your best nonprofit email marketing tips? .

Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

Kivi's Nonprofit Communications Blog

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Every nonprofit needs both. Again, in practice, both words are used interchangeably in the nonprofit sector.

Hobbies of Nonprofit Communicators #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

We got so many fantastic responses, we are switching gears from our Day in the Life of a Nonprofit Communicator series to a new mini-series: Hobbies of Nonprofit Communicators. The post Hobbies of Nonprofit Communicators #NPCOMMLIFE appeared first on Nonprofit Marketing Guide.

Mixed Links for Nonprofit Communicators – February 12, 2021

Kivi's Nonprofit Communications Blog

If one of your love languages is “acts of service” I am here for you with my curated list of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Ephraim Gopin to Nonprofits: Say No To Employee Giving Programs.

Hobbies of Nonprofit Communicators: Arts and Crafts

Kivi's Nonprofit Communications Blog

The post Hobbies of Nonprofit Communicators: Arts and Crafts appeared first on Nonprofit Marketing Guide. Welcome back to another look into the new hobbies you have picked up over the last year. We’ve looked at sweet pets and music in the last two weeks.

5 Core Competencies of Effective Nonprofit Social Media Managers

J Campbell Social Marketing

Data shows that over 50% of nonprofits are active on at least two social media channels. million nonprofits registered in the US, that’s a pretty significant amount of posting, tweeting, and ‘gramming. . So what exactly is a Nonprofit Social Media Manager?

COVID-19 and Media Relations: A Quick Guide for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It’s also forcing all nonprofits — no matter the mission — to rethink their short-term media relations strategies. The spring is often an important time for nonprofits seeking news coverage. COVID-19 isn’t just a crisis for your nonprofit.

Conversion Copywriting Tips for Nonprofits

Kivi's Nonprofit Communications Blog

Conversion copywriting is one of the seven writing styles that all nonprofit communications pros should master. For example, Donate Now has become the default conversion call-to-action for nonprofit fundraising pages. Nonprofit Hub suggests these power words for nonprofits: Imagine, Investment, You, Quick, Easy, Hassle-Free, Because, Difference, Hurry, Introducing. Nonprofit Writing Online WritingWhen you want someone to do something, you have to ask.

Week of Freebies, Day 1: The 2021 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

We have some new freebies for you, but let’s kick of the week with something tried and true… The 2021 Nonprofit Communications Trends Report. They answered these and other questions: How would you rate the overall effectiveness of your nonprofit’s communications in 2020?

Trends 230

10+ Ideas for a Nonprofit Social Media Intern

J Campbell Social Marketing

Not only does this cheapen nonprofit work overall, it perpetuates the false notion that marketing and communications is something that just anyone can do for free. Compile a list of 25 LinkedIn profiles that the nonprofit should connect with. .

12 Communications Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics. So, I put some time in sorting through and narrowing down the 12 communications strategies that I most often see effective nonprofits using. Nonprofit Marketing Strategy

Day in the Life of a Nonprofit Communicator – Lindsey Williams

Kivi's Nonprofit Communications Blog

Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. Tell us what you do in a typical day as a nonprofit communications pro by filling out the form below. Lindsey Williams.

We Need Your Help: Take the 2021 Nonprofit Communications Trends Survey

Kivi's Nonprofit Communications Blog

Our ability to produce our annual Nonprofit Communications Trends Report depends entirely on YOUR participation in the annual survey. The Trends Report is our most popular download of the year and is the “go to” source for what’s REALLY happening in the world of nonprofit communications.

Trends 222

The New Can?t-Miss Book Club for Your Nonprofit

Kivi's Nonprofit Communications Blog

Bold & Bright Media is launching a new book club for nonprofit professionals to help you be more strategic about fundraising, marketing, and communications for the rest of 2020 and into 2021. Nonprofit Training

Club 216

Mixed Links for Nonprofit Communicators – November 20, 2020

Kivi's Nonprofit Communications Blog

Ready to wind down the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Take the 2021 Nonprofit Communications Trends Survey now. Nonprofit Training Opportunities for You…. Happy Friday!

5 Habits of Successful Nonprofit Social Media Managers in 2020

J Campbell Social Marketing

In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world. . There is a lot on the plate of the modern nonprofit social media manager. .