10 Nonprofit Digital Marketing Resolutions for 2021

J Campbell Social Marketing

Our work – nonprofit digital marketing, digital fundraising, and storytelling were integral pieces of the puzzle last year – and will remain vital going into 2021. . million nonprofit organizations in the U.S. So what should nonprofits do instead? .

Nonprofit Coronavirus Resources – #NPCOVID19

J Campbell Social Marketing

Rather than send a bunch of emails and post random things in random places, I have created a Nonprofit Coronavirus Resource hub that I can easily update. What else I’m doing: Keeping a Google Drive updated with examples and screen shots of nonprofits sending appeals, thank yous, and social media updates during this time. . Free nonprofit webinars that look helpful: Fundraising in the Time of Coronavirus: How to Manage and Modify Your Fundraising. Nonprofits

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Nonprofit Brand and Style Guide [Video Tour]

Kivi's Nonprofit Communications Blog

A nonprofit brand and style guide is right up there with an editorial calendar as a top tool for nonprofit communications pros. Kim Ellsworth of the Idaho Nonprofit Center shows you in this tour of her brand and style guide.

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Top Comms Channels and Social Media Sites for Nonprofits

Kivi's Nonprofit Communications Blog

We’ll release the 2021 Nonprofit Communications Trends Report next week, but I thought I’d start sharing some of the results with you a little early. Top Channels in Order of Importance for Nonprofits. If you do nonprofit communications, you do these things, end of story.

10+ Ideas for a Nonprofit Social Media Intern

J Campbell Social Marketing

Not only does this cheapen nonprofit work overall, it perpetuates the false notion that marketing and communications is something that just anyone can do for free. Compile a list of 25 LinkedIn profiles that the nonprofit should connect with. .

3 Ways Strong Web Design Can Get Your Nonprofit Better Results

J Campbell Social Marketing

Details are here: Mapping Out Your 2021 Nonprofit Marketing Calendar -Your step-by-step roadmap to crush your nonprofit marketing goals this year! In this day and age, nonprofits are putting forth their maximum effort to keep working toward their missions and helping their constituents.

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A Basic Nonprofit Marketing Strategy, Outlined

Kivi's Nonprofit Communications Blog

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Let’s tackle this using cards from the Nonprofit Communications Strategic Planning Card Deck. Nonprofit Marketing Plans and Strategies plan strategy template

Which Social Channels Are Most Important to Nonprofits

Kivi's Nonprofit Communications Blog

We’ll be closing the survey for the 2021 Nonprofit Communications Trends Report Friday night. Overall, nonprofits put the following social media channels in this order of importance: Facebook Page Instagram Newsfeed Twitter Instagram Stories YouTube LinkedIn Facebook Groups.

Week of Freebies, Day 1: The 2021 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

We have some new freebies for you, but let’s kick of the week with something tried and true… The 2021 Nonprofit Communications Trends Report. They answered these and other questions: How would you rate the overall effectiveness of your nonprofit’s communications in 2020?

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10 Digital Marketing Trends That Will Shape Nonprofit Comms In 2021

J Campbell Social Marketing

Join me for a brand new training, How to Hire and Inspire a Social Media Intern for Your Nonprofit! What’s on tap for nonprofit marketing as we enter 2021? Which digital marketing trends do nonprofits need to understand and to be aware of? Consider these nonprofit examples: .

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5 Core Competencies of Effective Nonprofit Social Media Managers

J Campbell Social Marketing

Data shows that over 50% of nonprofits are active on at least two social media channels. million nonprofits registered in the US, that’s a pretty significant amount of posting, tweeting, and ‘gramming. . Of course, being “active” is one thing – but are nonprofits truly leveraging the power and potential of these channels to get results? . So what exactly is a Nonprofit Social Media Manager? 1) Nonprofit social media managers are visionaries. .

3 Simple Ways to Get Started with Nonprofit Video Marketing

J Campbell Social Marketing

Watch the replay – Mary Knox Miller, video storyteller extraordinaire, tells us how to get started with nonprofit video marketing. Mary Knox is generously offering you a copy of her Nonprofit Video Roadmap ! Marketing Nonprofits Storytelling Video Visual Marketing

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6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . Blackbaud found that on average, nonprofits receive donations from 18.4% This year, Campaign Monitor created an in-depth guide outlining nonprofit email marketing benchmarks based on billions of Campaign Monitor emails used in their original benchmarks research analyzing multiple industries.

How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

Download the Nonprofit Social Media Audit template. I wanted to step up to the challenge, since a big part of my work with nonprofits is conducting and delivering social media and digital marketing audits and assessments for clients. .

Quick Ways to Make Your Nonprofit Videos More Accessible

J Campbell Social Marketing

I received this helpful email message on how to make nonprofit videos more accessible, by Nikki Bell & Simon Scriver at Fundraising Everywhere , and I wanted to share it with you! Nonprofits Video accessibility captions subtitles video marketing

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Mixed Links for Nonprofit Communicators – January 8, 2021

Kivi's Nonprofit Communications Blog

I still have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though. Learn How to Start and Manage Your Nonprofit Email Marketing Calendar. Julia Campbell shared 10 Nonprofit Digital Marketing Resolutions for 2021.

Do Your Nonprofit’s PR Efforts Include Diverse Audiences?

Kivi's Nonprofit Communications Blog

When I advise nonprofits on how to build effective media relations strategies on a modest budget, I preach the importance of being focused. Nonprofit PRFlickr Creative Commons photo.

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The 2019 Best Nonprofit Conferences Calendar

EveryAction

If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! Nonprofit Management. Nonprofit Technology, and more! Best Nonprofit Conferences Calendar 2019. Nonprofit Leadership Alliance / Orlando, FL/ $625. Nonprofit Management / #AMI2019 / @NPL_Alliance. Nonprofit Management.

7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

One of my most frequently asked questions is this: “Can social media really bring in new donors for our nonprofit?”. As nonprofit social media managers we have to be thinking about conversions. . Social Media for Social Good Academy 2.0 is opening soon!

Mixed Links for Nonprofit Communicators – January 15, 2021

Kivi's Nonprofit Communications Blog

Let’s warm ourselves next to the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. See Nonprofit Web Design: 3 Common Challenges & Solutions. Or 3 Ways Strong Web Design Can Get Your Nonprofit Better Results.

Instagram Stories: How To Start Using Them For Your Nonprofit

J Campbell Social Marketing

What if Instagram Stories could help your nonprofit reach its’ audience? The social media struggle, especially for nonprofits and social causes, is real. Stories put a more human face on your nonprofit and make it more accessible.

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Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

Kivi's Nonprofit Communications Blog

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Every nonprofit needs both. Again, in practice, both words are used interchangeably in the nonprofit sector.

7 Nonprofits Fighting for Immigrant Rights

EveryAction

campaigns Nonprofit SeriesThere are nearly 800,000 people protected under Deferred Action for Childhood Arrivals (DACA). DACA paved the way for these children of immigrants to obtain work authorization and relief from deportation, enabling them to go on to universities and build careers and families. With the announcement of DACA’s repeal, the program has stopped accepting new applications.

Nonprofit Editorial Calendar FAQs

Kivi's Nonprofit Communications Blog

Editorial calendars are essential tools for nonprofit communications staff, and we’ve got answers to your questions about them. The “How Much and How Good” Grid for Nonprofit Communications My Five Rules for Repurposing Your Content Building an Editorial Calendar Based on Stories Three Drivers for Nonprofit Editorial Calendars My Editorial Calendar Keeps Getting Blown Up. Here are the editorial calendar software trends for nonprofits in 2019.

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5 Social Media Video Tips for Nonprofits

J Campbell Social Marketing

What if I told you that Google did a study around year-end giving that discovered that a whopping 57% of people who watch a video for a nonprofit go on to make a donation ? . Despite the evidence about the impact and effectiveness of social media video, small nonprofits are still skeptical about using it in their communication strategy. . How can nonprofits best capitalize on this in-the-moment, off-the-cuff, social media video trend? .

We Need Your Help: Take the 2021 Nonprofit Communications Trends Survey

Kivi's Nonprofit Communications Blog

Our ability to produce our annual Nonprofit Communications Trends Report depends entirely on YOUR participation in the annual survey. The Trends Report is our most popular download of the year and is the “go to” source for what’s REALLY happening in the world of nonprofit communications.

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Mixed Links for Nonprofit Communicators – November 20, 2020

Kivi's Nonprofit Communications Blog

Ready to wind down the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Take the 2021 Nonprofit Communications Trends Survey now. Nonprofit Training Opportunities for You…. Happy Friday!

5 Habits of Successful Nonprofit Social Media Managers in 2020

J Campbell Social Marketing

In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world. . There is a lot on the plate of the modern nonprofit social media manager. . As nonprofit social media managers, we have to know inside and out who we want in this community, and what they want to hear from us. . This is why so much nonprofit social media content falls flat.

Sizzling Nonprofit Marketing Jobs

Getting Attention

There are so many dedicated nonprofit jobs sources, that this feature is no longer necessary. Nonprofit Marketing & Communications Jobs—July 14, 2015. Nonprofit Marketing & Communications Jobs—June 22, 2015. Nonprofit Marketing & Communications Jobs—June 15, 2015. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! This is my 202nd jobs posting, and the final one.

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Tips for Nonprofit News Writing

Kivi's Nonprofit Communications Blog

News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.” ” Too often, nonprofits write about their issues, programs, and events in a straight news style when they would be better served by using storytelling , donor-centered copywriting , or lifestyle writing.

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Conversion Copywriting Tips for Nonprofits

Kivi's Nonprofit Communications Blog

Conversion copywriting is one of the seven writing styles that all nonprofit communications pros should master. For example, Donate Now has become the default conversion call-to-action for nonprofit fundraising pages. Nonprofit Hub suggests these power words for nonprofits: Imagine, Investment, You, Quick, Easy, Hassle-Free, Because, Difference, Hurry, Introducing. Nonprofit Writing Online WritingWhen you want someone to do something, you have to ask.

Nonprofits Still Aren’t Using Some of the Best Email Tactics

Kivi's Nonprofit Communications Blog

We’ll be closing the survey for the 2021 Nonprofit Communications Trends Report soon. While the full 2021 Nonprofit Communications Trends Report won’t be released until mid-January, I thought I’d share some preliminary data with you.

The Nonprofit Fundraising Strategic Plan Guide

EveryAction

The Nonprofit Fundraising Strategic Plan Guide explores the fundraising planning process and breaks down each of the necessary elements that will allow you and your team to elevate your next campaign. You may also want to include any notable moments in the nonprofit’s history, changes in mission or vision, strategic partnerships, and other information you consider relevant to the campaign. The Best Nonprofit Digital Campaigns Collection (EveryAction).

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How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . People that are skeptical of social media may be concerned that opening up this can of worms at your nonprofit will create conflicts of interest, policy breaches, and more messy legal situations. Some nonprofit supervisors want to turn a blind eye or simply forbid everyone from using Facebook at work.

10 Hopeful Things for the Nonprofit Sector (and for our world)

J Campbell Social Marketing

Nonprofits of all sizes have had to completely reinvent their communications and their events. I see courageous risk-taking by nonprofits that is paying off in small and big ways. Nonprofits have long been aware of the gaping holes in the safety nets for marginalized communities.

The Nonprofit Email Apocalypse is Coming

Kivi's Nonprofit Communications Blog

For the last several years, we’ve blogged and trained nonprofit communicators about the importance of monitoring email engagement – not just open and click-through rates on individual emails, but how many people on your email list have opened at least one email within a set period time, such as the last three months. . For this year’s Nonprofit Communications Trends Report , we decided to survey the extent to which nonprofits are implementing good email list management practices.

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How Nonprofits Should Adapt Their Social Media Strategy in 2020

J Campbell Social Marketing

Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. In this free online training, you will learn: The key changes in the current s ocial media landscape that affect nonprofits; The three seismic shifts affecting donor behavior and preferences; How to make sense of the recent changes to Facebook’s business model – and what to do about them; Tools and apps for social media management and content creation.

Great Nonprofit Communications Jobs

Getting Attention

Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Nonprofit Marketing & Communications Jobs—April 28, 2015. Nonprofit Marketing & Communications Jobs—April 20, 2015. Nonprofit Marketing & Communications Jobs—April 13, 2015. Register here for jobs + nonprofit marketing templates, tools & tips— Getting Attention.

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Week of Freebies, Day 2: The Nonprofit Editorial Planning Starter Kit

Kivi's Nonprofit Communications Blog

Editorial calendars are essential to running a successful nonprofit communication program. Our Nonprofit Communications Trends Reports show that the most effective nonprofits use one consistently and that 80% of nonprofits use some sort of editorial calendar.

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6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

If you are a nonprofit marketer or digital fundraiser looking to raise awareness for your cause, increase visibility for your programs, and grab the attention of new donors, then you probably already know that you need to start using social media. . Nonprofits, we can do better.

OMG Nonprofit Communications Jobs

Getting Attention

Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Nonprofit Marketing & Communications Jobs—May 4, 2015. Nonprofit Marketing & Communications Jobs—April 28, 2015. Nonprofit Marketing & Communications Jobs—April 20, 2015. Register here for jobs + nonprofit marketing templates, tools & tips— Getting Attention.

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OMG Nonprofit Communications Jobs

Getting Attention

Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Nonprofit Marketing & Communications Jobs—May 11, 2015. Nonprofit Marketing & Communications Jobs—May 4, 2015. Nonprofit Marketing & Communications Jobs—April 28, 2015. Register here for jobs + nonprofit marketing templates, tools & tips— Getting Attention. Administrative and Marketing Associate History Theatre (Twin Cities, MN).

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12 Communications Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics. So, I put some time in sorting through and narrowing down the 12 communications strategies that I most often see effective nonprofits using. Nonprofit Marketing Strategy