Nonprofit Brand and Style Guide [Video Tour]

Kivi's Nonprofit Communications Blog

A nonprofit brand and style guide is right up there with an editorial calendar as a top tool for nonprofit communications pros. Kim Ellsworth of the Idaho Nonprofit Center shows you in this tour of her brand and style guide.

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A Basic Nonprofit Marketing Strategy, Outlined

Kivi's Nonprofit Communications Blog

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Let’s tackle this using cards from the Nonprofit Communications Strategic Planning Card Deck. Nonprofit Marketing Plans and Strategies plan strategy template

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Do Your Nonprofit’s PR Efforts Include Diverse Audiences?

Kivi's Nonprofit Communications Blog

When I advise nonprofits on how to build effective media relations strategies on a modest budget, I preach the importance of being focused. Nonprofit PRFlickr Creative Commons photo.

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Nonprofit Coronavirus Resources – #NPCOVID19

J Campbell Social Marketing

Rather than send a bunch of emails and post random things in random places, I have created a Nonprofit Coronavirus Resource hub that I can easily update. What else I’m doing: Keeping a Google Drive updated with examples and screen shots of nonprofits sending appeals, thank yous, and social media updates during this time. . Free nonprofit webinars that look helpful: Fundraising in the Time of Coronavirus: How to Manage and Modify Your Fundraising. Nonprofits

The Nonprofit Email Apocalypse is Coming

Kivi's Nonprofit Communications Blog

For this year’s Nonprofit Communications Trends Report , we decided to survey the extent to which nonprofits are implementing good email list management practices. We at Nonprofit Marketing Guide aren’t “the sky is falling” alarmist types by nature.

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Nonprofit Editorial Calendar FAQs

Kivi's Nonprofit Communications Blog

Editorial calendars are essential tools for nonprofit communications staff, and we’ve got answers to your questions about them. The “How Much and How Good” Grid for Nonprofit Communications My Five Rules for Repurposing Your Content Building an Editorial Calendar Based on Stories Three Drivers for Nonprofit Editorial Calendars My Editorial Calendar Keeps Getting Blown Up. Here are the editorial calendar software trends for nonprofits in 2019.

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Tips for Nonprofit News Writing

Kivi's Nonprofit Communications Blog

News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.” ” Too often, nonprofits write about their issues, programs, and events in a straight news style when they would be better served by using storytelling , donor-centered copywriting , or lifestyle writing.

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The 2019 Best Nonprofit Conferences Calendar

EveryAction

If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! Nonprofit Management. Nonprofit Technology, and more!

Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

Kivi's Nonprofit Communications Blog

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector. Every nonprofit needs both. Again, in practice, both words are used interchangeably in the nonprofit sector. Nonprofit Communications definition

Conversion Copywriting Tips for Nonprofits

Kivi's Nonprofit Communications Blog

Conversion copywriting is one of the seven writing styles that all nonprofit communications pros should master. For example, Donate Now has become the default conversion call-to-action for nonprofit fundraising pages. Nonprofit Hub suggests these power words for nonprofits: Imagine, Investment, You, Quick, Easy, Hassle-Free, Because, Difference, Hurry, Introducing. Nonprofit Writing Online WritingWhen you want someone to do something, you have to ask.

How Your Nonprofit Should Communicate to a Divided America

Kivi's Nonprofit Communications Blog

It’s no secret that our nation is deeply divided along political and social lines, and these divisions make it increasingly difficult for nonprofits to develop messages that appeal to people on both sides of the divide. How Your Nonprofit Should Communicate to a Divided America.

5 Habits of Successful Nonprofit Social Media Managers in 2020

J Campbell Social Marketing

In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world. . There is a lot on the plate of the modern nonprofit social media manager. .

How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Some nonprofit supervisors want to turn a blind eye or simply forbid everyone from using Facebook at work.

How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

Download the Nonprofit Social Media Audit template. I wanted to step up to the challenge, since a big part of my work with nonprofits is conducting and delivering social media and digital marketing audits and assessments for clients. .

Mixed Links for Nonprofit Communicators – September 4, 2020

Kivi's Nonprofit Communications Blog

Let’s wind down this week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Identify the 7 Volunteers You DON’T Want Serving on Your Nonprofit Board. Nonprofit Training Opportunities for You…. Zambra.

5 Core Competencies of Effective Nonprofit Social Media Managers

J Campbell Social Marketing

Data shows that over 50% of nonprofits are active on at least two social media channels. million nonprofits registered in the US, that’s a pretty significant amount of posting, tweeting, and ‘gramming. . Of course, being “active” is one thing – but are nonprofits truly leveraging the power and potential of these channels to get results? . So what exactly is a Nonprofit Social Media Manager? 1) Nonprofit social media managers are visionaries. .

7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

One of my most frequently asked questions is this: “Can social media really bring in new donors for our nonprofit?”. As nonprofit social media managers we have to be thinking about conversions. . Social Media for Social Good Academy 2.0 is opening soon!

How to Prepare Your Nonprofit for a PR Crisis

Kivi's Nonprofit Communications Blog

Because of this, even the best-run nonprofits need to have a crisis communications plan. Nonprofit PRFlickr Creative Commons photo by fotologic. Sometimes, bad things happen to good organizations.

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12 Communications Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics. So, I put some time in sorting through and narrowing down the 12 communications strategies that I most often see effective nonprofits using. Nonprofit Marketing Strategy

Download Your 2020 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

The 2020 Nonprofit Communications Trends Report has both good news and bad news to share, compiled from the answers of 625 nonprofit communications professionals who took our annual survey in November 2019. Nonprofit Communications Nonprofit Marketing Trends

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The Nonprofit Fundraising Strategic Plan Guide

EveryAction

The Nonprofit Fundraising Strategic Plan Guide explores the fundraising planning process and breaks down each of the necessary elements that will allow you and your team to elevate your next campaign. The Best Nonprofit Digital Campaigns Collection (EveryAction).

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How Nonprofits Should Adapt Their Social Media Strategy in 2020

J Campbell Social Marketing

Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. The post How Nonprofits Should Adapt Their Social Media Strategy in 2020 appeared first on marketing for the modern nonprofit.

Should My Nonprofit Start a #GivingTuesdayNow Campaign on May 5?

J Campbell Social Marketing

I’ve seen this question a lot lately – Should my nonprofit start a #GivingTuesdayNow campaign? On top of the fear and doubt overwhelming the nonprofit sector, there is a lot of misinformation out about the entire GivingTuesday movement, and # GivingTuesdayNow in particular.

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How Coronavirus is Changing the Way Nonprofits Think about Their Social Media Strategies

Kivi's Nonprofit Communications Blog

Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. Read all of our recent posts on Nonprofit Social Media here. Nonprofit Marketing Trends Nonprofit Social Media

Objectives for Your Nonprofit Communications Plan

Kivi's Nonprofit Communications Blog

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing Guide, we prefer to define SMART as Specific, Measurable, Achievable, Resourced, and Time-Bound. Measuring Success Nonprofit Communications Nonprofit Marketing Strategy

COVID-19 and Media Relations: A Quick Guide for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It’s also forcing all nonprofits — no matter the mission — to rethink their short-term media relations strategies. The spring is often an important time for nonprofits seeking news coverage. COVID-19 isn’t just a crisis for your nonprofit. Now, more than ever, think about how you can work with your fellow nonprofits to crowdsource information and resources and work together. Nonprofit PR Thought Leadership

Let’s Find the Best Nonprofit Blogs

Kivi's Nonprofit Communications Blog

The quest is on to find the best nonprofit blogs. With apologies to amazing voices such as Vu Le and Beth Kanter (and the founder of Nonprofit Marketing Guide, Kivi Leroux Miller), this search doesn’t include those who write blogs about nonprofits. This is an effort to find great blogs produced by nonprofits themselves. And as I work and speak with nonprofit communicators, they’re often looking for examples of how their peers are using blogs.

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Mixed Links for Nonprofit Communicators – September 25, 2020

Kivi's Nonprofit Communications Blog

Let’s distract ourselves with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… M+R shares Four Misinformation Traps Nonprofits Should Avoid in the 2020 US Elections (and Beyond). Nonprofit and philanthropy need to stop being neutral. Nonprofit Brand and Style Guide [Video Tour] Your Top Questions for Other Comms Directors? Well another week of 2020 is done.

Mixed Links for Nonprofit Communicators – August 21, 2020

Kivi's Nonprofit Communications Blog

but you’ll always know on Fridays I have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. If you want to do more with video, here are 6 Video Marketing Tips For Nonprofits. Nonprofit Training Opportunities for You….

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The New Can?t-Miss Book Club for Your Nonprofit

Kivi's Nonprofit Communications Blog

Bold & Bright Media is launching a new book club for nonprofit professionals to help you be more strategic about fundraising, marketing, and communications for the rest of 2020 and into 2021. Here are the selected books: Bold & Bright Media is only registering 45 nonprofits, so join now to reserve your space! Nonprofit Training

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Mixed Links for Nonprofit Communicators – August 28, 2020

Kivi's Nonprofit Communications Blog

Ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Learn How to Conduct a Social Media Audit for Your Nonprofit (with free template) with Julia Campbell. Nonprofit Training Opportunities for You….

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Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy.

Facebook in 2020 – What Nonprofits Need to Know

J Campbell Social Marketing

What are the changes, trends, and upcoming shifts that nonprofits need to know about Facebook in particular in 2020? . Designed for busy nonprofit social media managers, just like you! . ” Resource: Free ebook – The Essential Guide to Nonprofit Facebook Groups.

Editorial Calendar Software – Trends for Nonprofits

Kivi's Nonprofit Communications Blog

What software should you use for your nonprofit editorial calendar? Find out what everyone else is using for their nonprofit's editorial calendar software. Posted by Nonprofit Marketing Guide on Thursday, March 7, 2019 Can’t see the video player? Download your free copy of the 2019 Nonprofit Communications Trends Report too. The post Editorial Calendar Software – Trends for Nonprofits appeared first on Kivi's Nonprofit Communications Blog.

The Skills Nonprofit Communicators Want to Build

Kivi's Nonprofit Communications Blog

The 2020 Nonprofit Communications Trends Survey is officially closed. Nonprofit Training Professional DevelopmentGetting lost in the data crosstabs will begin soon!

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11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Nonprofits use social media platforms every single day to connect with constituents , raise awareness for causes, and collect donations. I’m building an online training course for nonprofit social media managers just like you! Resource: The Nonprofit Facebook Ad Planner.

How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . Description: Nonprofit organizations are getting hit hard by the coronavirus crisis.

Sailing Through September: Communicating to Divided Communities and Video Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide…. September 10: How Your Nonprofit Should Communicate to a Divided America with Peter Panepento and Nicki Faircloth. September 24: Video Strategy for Nonprofits: What to Create and How to Get the Most Out of It.

5 Social Media Video Tips for Nonprofits

J Campbell Social Marketing

What if I told you that Google did a study around year-end giving that discovered that a whopping 57% of people who watch a video for a nonprofit go on to make a donation ? . Despite the evidence about the impact and effectiveness of social media video, small nonprofits are still skeptical about using it in their communication strategy. . How can nonprofits best capitalize on this in-the-moment, off-the-cuff, social media video trend? .

7 Nonprofits Fighting for Immigrant Rights

EveryAction

campaigns Nonprofit SeriesThere are nearly 800,000 people protected under Deferred Action for Childhood Arrivals (DACA). DACA paved the way for these children of immigrants to obtain work authorization and relief from deportation, enabling them to go on to universities and build careers and families. With the announcement of DACA’s repeal, the program has stopped accepting new applications.

How to Address Negative Online Comments About Your Nonprofit

J Campbell Social Marketing

Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another. . All nonprofits need to create two types of social media use policies.

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Six Inclusive Stock Photography Sites Every Nonprofit Should Have Bookmarked

Kivi's Nonprofit Communications Blog

Or maybe you can’t photograph the real people you work with for whatever reason (privacy and safety being the main ones in the nonprofit world). Where does a busy nonprofit communicator get real and representative stock photography of people for free or at least reasonable fees? I asked Nonprofit Marketing Guide contributor Antionette Kerr to tackle this problem for us and here’s what she found. Make it a goal for your nonprofit.

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How to Ask for Nonprofit Emergency Funds During Coronavirus – #NonprofitEmployeeRelief

J Campbell Social Marketing

Has your nonprofit been struggling to ask for emergency funds in the current coronavirus crisis? Read more: How to Start a Coronavirus Relief Fund for Nonprofit Employees. Read more: How to Start a Coronavirus Relief Fund for Nonprofit Employees.

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