Storytelling for Nonprofits: The Connection Plot
Kivi's Nonprofit Communications Blog
MARCH 20, 2019
We’re wrapping up our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath today. We have broken down the Challenge Plot and the Creativity Plot and how nonprofits can use them in their stories. You’ll see heartfelt connections between the people in the stories and also between the storyteller and the reader. You’ll have great stories to tell for your appeal letters, newsletters, websites, and other communications.