What's Your Non-Profit's Bottom Line?
Nonprofit Consultant Blog
DECEMBER 27, 2010
Is your non-profit succeeding in its mission? Large for–profit corporations spend millions of dollars each year gathering data to compare the success of different approaches in advertising, audience targeting and product offerings. Imagine what would happen to businesses if, instead of using a bottom line to analyze their success, they used the type of information commonly cited by non-profits: anecdotal evidence, raw output and how much they cared.