Translating skills from the for-profit world to non-profit

Get Fully Funded

Lots of people take jobs in nonprofit fundraising and assume their sales or other corporate skills will transfer. Skills/concepts that translate: Marketing concepts are the same in for-profit as in non-profit. Customer service works very well in the nonprofit. Donors, volunteers, and people in the community enjoy being treated well and sort of expect it from nonprofit organizations. In the for-profit world, it’s all about me, me, me.

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |.

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#Interview: Tiffany Applegate, Co-Founder of X Factor Consulting – Enhancing the Sustainability of Nonprofit Organizations

Non Profit Marketing 360

Tiffany Applegate is co-founder of X Factor Consulting , which works to enhance the sustainability of nonprofit organizations. With her marketing degree and MBA, she left the corporate world for the nonprofit sphere, and has been consulting since 2005.

#Interview: Tiffany Applegate, Co-Founder of X Factor Consulting – Enhancing the Sustainability of Nonprofit Organizations

Non Profit Marketing 360

Tiffany Applegate is co-founder of X Factor Consulting , which works to enhance the sustainability of nonprofit organizations. With her marketing degree and MBA, she left the corporate world for the nonprofit sphere, and has been consulting since 2005.

Scholarships for Non Profit Leaders

Seeking Grant Money Today

American Management Association and Leader to Leader Institute Announce New Scholarship Program for Nonprofit Leaders Deadline: November 15, 2007 The American Management Association ( [link] ) and the Leader to Leader Institute ( [link] ) have established the AMA Scholarship Program to assist social sector nonprofit organizations in developing "the strong leaders today who will lead the organizations of the future." From The Foundation Center.

75 Scholarships Available to Non Profit Leadership

Seeking Grant Money Today

American Management Association and Leader to Leader Institute Announce New Scholarship Program for Nonprofit Leaders Deadline: November 15, 2007 The American Management Association ( [link] ) and the Leader to Leader Institute ( [link] ) have established the AMA Scholarship Program to assist social sector nonprofit organizations in developing "the strong leaders today who will lead the organizations of the future." From The Foundation Center. [I

Some people find me abrasive. Here’s why.

iMarketSmart

But the nonprofit sector has been slow to adopt new technologies and strategies even though doing so would increase giving, make donors happy and make fundraisers more effective. I believe nonprofit staff needs to embrace new technologies now! Sometimes I wonder if lots of nonprofit staff might not be donating. If that’s the case, then it explains why so many nonprofits have such poor retention rates.

Is Your Non-Profit Maximizing Your Online Potential?

The Biddery Blog

The eNonprofit Benchmarks Study provides a snapshot of key metrics and benchmarks for nonprofit e-mail communications, online fundraising and online advocacy, primarily taken from an in-depth review of statistics from 21 nonprofit organizations.

Life is too short for bullsh#t!

iMarketSmart

I’ve met with hundreds of organizations since I began helping nonprofits and I can tell you that I’ve seen all kinds of poor performers. There are organizations that failed to see the writing on the wall while others simply treated their donors poorly. I recommend all nonprofit leaders do the same. If not, don’t waste your life working for someone who is leading you and the rest of the organization to failure. Why do they fail?

Why you should worry less about reducing overhead and more about delivering value.

iMarketSmart

Related Posts: >>How nonprofit organizations can provide more value to generate more revenue in 5 simple steps. >>The Fundraisers and donors are in a pickle. They have been unfairly subjected to a broken system for decades. It isn’t their fault, but it is their problem. Charities are saddled with extra pressure to meet formulas for how much they should spend to raise money. This policing of business practices stifles the actual mission.

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Renew The Heart & Soul of your Non-Profit for a Chance To Win $10,000

Fundraising Coach

If you’re like most people who work at nonprofits, you’re inspired by quietly changing the world each and every day. The CTK Foundation has just launched the 2012/2013 Heart & Soul Grants , with over $55,000 to assist nonprofits like yours in accomplishing your mission. The Heart and Soul grant will provide one eligible nonprofit organization to receive the main award: A $10,000 cash and. Two $5,000 Grant Awards to 2 US Nonprofits.

Is Writing Newsletters a Waste of Your Time?

Non Profit Marketing 360

Now you can benefit from the musings and findings of ten different nonprofit practitioners. Nonprofit newsletters were the subject of the latest Nonprofit Blog Carnival , a monthly collaboration in which bloggers on nonprofits choose a common topic and let fly.

$10,000 Grant for Non Profits Teaching English to Immigrants

Seeking Grant Money Today

Ray Solem Foundation Announces Grant Program to Help Immigrants Learn English in Innovative Ways Deadline: July 31, 2007 In keeping with the wishes of its benefactor to help poor immigrants advance within the United States and become productive citizens, the Ray Solem Foundation ( [link] ) is offering one-time grants of up to $10,000 each to nonprofit organizations that have found creative ways to help immigrants in the U.S. From The Foundation Center.

Only 50% of Fundraising Directors Ready to Quit

Non Profit Marketing 360

That sudden drop in air pressure that you may have noticed last January 17 was the result of every nonprofit fundraising executive in America gasping at once while reading shocking statistics about their chosen profession. ” The smaller the organization, the greater the dissatisfaction.

Communications: Uniquely You, and From the Heart

Non Profit Marketing 360

The post Communications: Uniquely You, and From the Heart appeared first on Nonprofit Marketing 360 : Content Marketing for Nonprofits. authenticity Communications Community eNewsletter Fundraising Marketing Newsletter Nonprofit Publications Storytelling Writing advice communication direct mail e-newsletters email engagement newsletters Non-profit organization Nonprofit organization publications storytelling

Fear or fear not… a massive disruption in the fundraising industry? That is the question!

iMarketSmart

Here’s why: Back when I sold direct marketing (printing and mailing) to nonprofits in the DC region, I made a huge sign and put it above my cubicle’s desk to ensure that I’d read it each morning. It seems like everyone is saying they are disrupting this or that these days. Lots of people wear it as a badge of honor whether they are really making change or not. They want to be seen as disruptors but usually, they’re just making noise. But then there’s me.

Who is more important… your donors or the beneficiaries of their gifts?

iMarketSmart

Organizations spend a lot of time and effort focusing on what they will do with the money they receive from donors. I think nonprofits should spend a lot of time and effort focusing on what your donors will get in return for giving.

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Resource: Peer-to-Peer Fundraising Workbook

Non Profit Marketing 360

Idealware and Cathexis Partners have created Peer-to-Peer Fundraising Made Easy: A Step-by-Step Workbook , to help nonprofits plan what can be a complex event. The post Resource: Peer-to-Peer Fundraising Workbook appeared first on Nonprofit Marketing 360 : Content Marketing for Nonprofits. Peer-to-peer fundraising, the technique that has fueled thousands of successful walk-a-thons, has expanded with social media tools.

#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Non Profit Marketing 360

It moved out of beta last week, allowing any charity or nonprofit to take advantage of the expanding toolbox. But so too have Facebook, Twitter, and (HTML) email outreach opportunities been expanded and easily tweaked to your organization. Nonprofits: Focus on donor retention in 2013.

#FUNDRAISING: Paul Jolly Warns Fundraisers To Expect The Unexpected

Non Profit Marketing 360

has spent 25 years as a development professional and consultant to small and mid sized non profits. His focus is helping organizations create transformative relationships with their top donors. We are proud to welcome Paul Jolly of Jump Start Growth, Inc.

#SOCIALNETWORKS: Is Pinterest Of Value For Nonprofits?

Non Profit Marketing 360

The hard truth is, if you or your peers at your organization are asking such a question, you might as well ask why you are trying to promote your good work at all. If you are soliciting for donors and volunteers via mail, isn’t most mail about commercial and for-profit activity?

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#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

Therefore, email remains the single biggest tool in a nonprofit’s outreach toolbox, but it should not be considered the only tool. Here is a great video to get you thinking about your nonprofit’s next email campaign. Click To Enlarge.

#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

Of course, ‘Liking’ your favorite nonprofit and (re)tweeting its activities can be a real help to advertise its good works. That kind of cross-pollination can work wonders for an organization that has a compelling idea and wants to share it in compelling ways.

Air support

iMarketSmart

Non-military forces use air support too. Fundraising Major Giving Planned Giving engagement fundraising fundraising blog fundraising techniques major gift fundraising solution marketing for nonprofit organizations non-profit marketing tips Philanthropy philanthropy blog planned giving tips

Facebook To Nonprofits: Pay to Play

Non Profit Marketing 360

According to a Facebook sales presentation published by Ad Age, an organization that wants its posts to be seen by its fans had best buy advertising. The post Facebook To Nonprofits: Pay to Play appeared first on Nonprofit Marketing 360 : Content Marketing for Nonprofits. Advertising Facebook Nonprofit Social Media advertising marketing Marketing and Advertising Non-profit organization Nonprofit organization

#SOCIALNETORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Non Profit Marketing 360

Click to go to the report Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Has your organization seen any growth in volunteers or donors thanks to the outreach on social media?

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How Much Email is TOO Much Email?

Non Profit Marketing 360

Nonprofit advocacy communication email Fundraising Internet marketing marketing Non-profit organization Nonprofit organization online fundraising(Photo credit: Wikipedia).

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#GRANTS: Sony USA Offers Year-Long Support To Many Types Of Nonprofits

Non Profit Marketing 360

Nonprofits depend on technology for communication, internal organization, and creative outreach. In this post, we turn to Sony USA, which offers numerous outlets where such 501(c)3 organizations can purchase Sony’s products at a notably reduced rate.

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#FUNDRAISING: Maximizing Your Organization’s Return on Fundraising Events

Non Profit Marketing 360

Given how much time, energy and effort tends to go into organizing fundraising events, I thought we might start with one question: Just what is a “fundraising” event? Fundraisers non gratis. We are pleased to welcome back Susan Emfinger of the University of Maryland, Baltimore County.

#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

Therefore, email remains the single biggest tool in a nonprofit’s outreach toolbox, but it should not be considered the only tool. Here is a great video to get you thinking about your nonprofit’s next email campaign. Click To Enlarge.

#FUNDRAISING: 2011 Was A Good Year For Email Outreach By Nonprofits

Non Profit Marketing 360

Such should be especially remembered by nonprofits who might not have the resources to establish a presence on the latest Pinterest trend. that fundraising initiated by the tried-and-true e-blast grew even by double digits should give nonprofits motivation to keep the blasts going.

#HOWTO: Connect Your Facebook Page & Your WordPress Blog For Seamless Outreach

Non Profit Marketing 360

Click to enlarge Once that bit of techno-code is found and pasted into the three appropriate fields on the top of your Facebook Plugin Settings, the rest is fairly straightforward and depends mostly on how you want your buttons to look and behave on your organization’s blog and Facebook page.

#COMMUNICATIONS: The Number One Way To Gain Site Or Blog Readership Is…

Non Profit Marketing 360

If your nonprofit or your charity has any online presence at all, you want readers to engage your content, click through the link(s), visit the site, and get involved with money and/or time.

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Three-Minute Cure for Donor Attrition

Non Profit Marketing 360

The post Three-Minute Cure for Donor Attrition appeared first on Nonprofit Marketing 360. Community Direct Mail Fundraising Marketing Nonprofit direct mail donors engagement Jeff Brooks Katya Andresen Network for Good Non-profit organization Nonprofit organization philanthropyIf you hope to see this year’s donors again next year at this time, here’s good advice from two of the smartest people in the field.

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#CIVICS: Nonprofits Should Watch Their Politics On Their Social Networks

Non Profit Marketing 360

And some of the most engaged citizens work for charities and nonprofits. But be careful: your nonprofit’s outreach should remain nonpartisan if you want to keep that nonprofit status. 7 Things Nonprofits Can Talk About On Twitter Besides Themselves (socialstrand.com).

#PRESSRELEASE: The Knowledge Fountain Launches Online Learning Website (Live Instructors) Aimed at Nonprofits

Non Profit Marketing 360

The latest entry in the rapidly-evolving distance learning education market is a new online education service geared exclusively to people who work for nonprofit organizations. We’re filling the gap with solid information, specific to your need and specific to the world of nonprofits.”.

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#SOCIALNETWORKS: Sweat The Details, But Focus On The Big Picture

Non Profit Marketing 360

Ever feel like your nonprofit or small business is doing some pretty interesting stuff online to share the really interesting stuff you are doing in the real world ? And some of that engagement will be good old-fashioned word-of-mouth that your nonprofit can’t immediately quantify.

#SOCIALMEDIA: Online Communication Is A Team Sport

Non Profit Marketing 360

And it should be that way for your nonprofit or charity as well. And every team needs a good manager, so make sure your nonprofit’s management is on board with the strategy and the members picked for the work. Prep your staff for social media success.

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#SOCIALNETWORKS: Let’s Check In With Foursquare For Nonprofits

Non Profit Marketing 360

We have talked about Foursquare , the social network and geo-tagging software that offers opportunities to share your experiences at businesses and organizations of all types. offers pages for nonprofits. So Foursquare has definitely expanded its outreach toward the nonprofit world.

#NONPROFIT: Some Models Of How Charities Use Tumblr

Non Profit Marketing 360

We’ve sung the praises of Tumblr a number of times on this blog, and today we want to present a few examples and ideas of just how nonprofits are using this free platform as a means to spread the word of their great work. How have nonprofits used it? How Nonprofits Can Use Tumblr.

#HOWTO: Setup New Facebook Pages & The Types Available For You

Non Profit Marketing 360

We’re not about to predict the death of Facebook , so we want to stay up with developments and help you and your nonprofit do the same. Under “Company, Organization, or Institution,” for example, you can make a page for a nonprofit or Non-governmental Organization (NGO).

#SOCIALNETWORKS: Facebook Adds Handy Scheduling Features To Organizations’ Pages

Non Profit Marketing 360

What kind of Page you want to have for your nonprofit or charity is an important early decision to make, but once you have one, you have much greater control over working with your account. Let’s take a look at those features and how they can be a real boon to your organization.

#SOCIALNETWORKS: Facebook Stocks Being Sold Off & Facebook Accounts Not Expanding

Non Profit Marketing 360

Should nonprofits worry? If it is, what should nonprofits and charities be doing with their Facebook accounts as the company deals with this shakeout? But nonprofits should consider the development of advertising revenue and interface adjustments ?