Pairing metrics for fun and (non)profit

The Agitator

Cost per donor acquired vs. number of new donors acquired: If you had to design a campaign to bring in one person, you could do it very inexpensively – probably at a profit. On Tuesday , I talked about how Simpson’s paradox means you shouldn’t use just overall retention as a metric.

Showing Off Your Non-Profit: A Word About Tours

A Small Change

It gives you a place to give a brief introduction to the organization (make sure your introduction is brief as the donor is there to see the non-profit not just hear about it). A donor tour is possibly one of the most exciting parts of fundraising. Tours give you the opportunity to show off your organization and talk to your donors face to face. They provide you the chance to share all your organization’s wonderful stories and provide a context for the work that you do.

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

is a non-profit musical youth organization that teaches life lessons through music. A serial entrepreneur at heart, Sean King has been consulting with small businesses and non-profit organizations for over 20 years. a non-profit organization based in Allentown, Pa.

Non-profit Storytelling: 6 Tips for Interviews

Fundraising 123

Ask any non-profit, and they'll tell you there's nothing better than a personal, heartfelt story to put a face on their cause. Be Prepared for Anything (and I mean anything) -Interviewing for non-profits is unique. a Kansas City-based agency that specializes in messaging for non-profit organizations. . Far better than organizational blah-blah or sterile statistics, stories help donors (and future donors) learn an organization's personality.

The 4 Best Examples of Non-Profit Video Storytelling - Guest Post

Social Media Bird Brain

When it comes to non-profits, it’s an impossibly effective medium for really. Here''s the second of three guest posts on the subject of storytelling for your nonprofit through videos. Guest blogger Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. An oldy but a goody - the storytelling arc is a proven staple to video marketing. video storytelling video production Madeleine Hammond Skeleton Productions Small nonprofi

Top Fundraising Ideas for Health Related Non-profit Organizations

Exactask Marketing

If your non-profit hasn’t updated its fundraising structure in several years, you may be missing out sources of income that will be easy to add on. Because of the always changing political climate, it can be scary to think about where funding will come from in future years.

Announcing Finalists for the 1st Non-Profit Film Festival

SocialButterfly

is hosting the 1st non-profit film festival July 31-August 2 at the University of Texas at Austin. I wish you, all attendees and the non-profit organizations themselves, the very best. If I could, I would be here in a heartbeat. Lights. Camera.

Translating skills from the for-profit world to non-profit

Get Fully Funded

Skills/concepts that translate: Marketing concepts are the same in for-profit as in non-profit. This is troublesome, because in the for-profit world, it’s a commonly accepted practice. In the for-profit world, it’s all about me, me, me. In the non-profit world, it’s about what’s in the best interest of the organization.

The 4 Best Places to Find New Major Donors for Your Non-Profit

Wild Woman Fundraising

Nearly every non-profit I have ever worked with has the same item on the top of its fundraising wish-list: find new major donors to give to our organization. Yet almost all of those non-profits have trouble finding mega-donors. 3: Hold Non-Ask Events on a Regular Basis.

Canada’s only Public Sector & Non-Profit Marketing Forum

Public Sector Marketing 2.0

For all of you newbies, the MARCOM Annual Forum is the only event in Canada that caters specifically to government, non-profit and association marketers and communicators. Let’s face it, the public and non-profit sectors often face unique marketing challenges , which naturally require unique solutions.

YouTube's Non Profit Program

The Biddery Blog

Does your organization have a compelling story to tell? Do you want to connect with your supporters, volunteers, and donors but don't have the funds to launch expensive outreach campaigns? YouTube and The Biddery can help.

Donation Usability: Increasing Online Giving to Non-Profits and Charities

Fundraising 123

User research finds significant deficiencies in non-profit organizations' website content, which often fails to provide the info people need to make donation decisions. Non-profits would collect much more from their websites if only they'd clearly state what they are about and how they use donations. In 2008, non-profits got about 10% of their donations online, according to a survey by Target Analytics.

What's Your Non-Profit's Bottom Line?

Nonprofit Consultant Blog

Is your non-profit succeeding in its mission? Large for–profit corporations spend millions of dollars each year gathering data to compare the success of different approaches in advertising, audience targeting and product offerings. Imagine what would happen to businesses if, instead of using a bottom line to analyze their success, they used the type of information commonly cited by non-profits: anecdotal evidence, raw output and how much they cared.

Welcome to Non Profit Silo-ville. Population You.

Sea Change Strategies

Non profits are organized in ways that don’t make sense to most external audiences. Still non profits stubbornly hold onto internal organizational chart silos that seep into everything organizations communicate externally. Do your supporters care that you have: A communications team; A development team; An advocacy team; A programs team; and. An operations team?

7 ways to make sure your print designs win hearts and minds (not design awards)

iMarketSmart

Fundraising design for good graphic design for a cause graphic design for non-profit organizations pdf non profit design firms non profit graphic design firms nonprofit branding agency pro bono graphic design non profit yippa designMake the fonts at least 12 pt… 14 point is even better for older eyes. Even though you might feel that it looks chunky, remember, the printed items are for the donors, not you.

Design 100

The Major Donor Formula: How to Find, Cultivate and Ask Major Donors to Give to Your Non-Profit with Joe Garecht

Wild Woman Fundraising

Webinar Title: The Major Donor Formula: How to Find, Cultivate and Ask Major Donors to Give to Your Non-Profit. About the presenter: Joe Garecht is a consultant, author and speaker that helps non-profits raise dramatically more money to fund their work.

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |.

School 133

What turning vegan taught me about non profit marketing

Sea Change Strategies

For non profits, there’s a lesson to be learned here. Are you spending too much time trying to convert the non convertible? I have high cholesterol and about 5 weeks ago I did what I once thought unthinkable. I cut dairy and meat from my diet. That must be tough, you might say. But the truth is, it hasn’t been so bad. There are actually tons of dairy and meat substitutes that are pretty tasty and have made the leap quite easy.

What Non Profits Can Learn from Maker’s Mark

Sea Change Strategies

Whether or not bourbon is your drink of choice or not, non profits can learn a thing or two from Maker’s Mark about authentic audience engagement. With so many companies and non profits failing big time in responding quickly and transparently online and losing audience trust and loyalty because of it, here are three things to learn from Maker’s Mark: (1) When announcing the decision to cut the whiskey, Bill Samuels Jr.,

Video: non-profits turning to social media during recession

Donor Power Blog

Over the weekend, we came upon this segment from Current TV , discussing how non-profits are using social media in innovative ways to battle the economic downturn. Particularly interesting information on "aggregators." Enjoy!

The 5 Rules of Social Media for Non Profits (and everyone else!)

Fundraising 123

Social Media is people using tools (like blogs & video) and sites (like Facebook & Twitter) to share content and have conversations online. Why should we care? In 2005, 8% of all adults online had a profile on a social network site. Today, 35% do. This slideshow from Cheri Hegi, Creative Director of Primal Media is a great introduction to social media nonprofits. In the presentation, Cheri offers 5 simple rules for social media for nonprofits. Listen. Social Media is not about you.

Should we have a new non-profit-only Internet domain?

Giving in a Digital World

I attended an interesting meeting last week, along with folks from a few other charities and non-profit-related organisations, to hear about the plans in place to introduce new Internet Top Level Domains ( TLDs ) to add to those you’ll already know – like.com,org, etc – and in particular to discuss what benefit might come from introducing a new non-profit-only community TLD.

YouTube launches free in-video clickable ads for UK and US non-profit partners

Giving in a Digital World

Last week YouTube launched a new feature called ‘Call to Action’ for Non-profit Partner s , allowing them to place overlay ads linking direct to their own website on their YouTube videos - for free. So, if you’re a UK or US non-profit what’s stopping you?

YouTube launches free in-video clickable ads for UK and US non-profit partners

Giving in a Digital World

Last week YouTube launched a new feature called ‘Call to Action’ for Non-profit Partner s , allowing them to place overlay ads linking direct to their own website on their YouTube videos - for free. So, if you’re a UK or US non-profit what’s stopping you?

Some people find me abrasive. Here’s why.

iMarketSmart

Fundraising Philosophy/motivation best practices for fundraising charitable giving donor retention engagement fundraising managing change in nonprofit organizations non profit core values non profit work culture nonprofit corporate culture organizational culture non profit organizationsRecently I was told, “Greg, you are one strong cup of coffee.” ” I like that. Here’s why I am the way I am: 1. I believe life is very, very short.

Top 10 Ways You Can Benefit from Conducting a Donor Survey

iMarketSmart

Fundraising strategy charity blog donation survey questions donor feedback survey donor stewardship survey questions fundraising survey examples fundraising tips Lead Generation non profit surveys non profit volunteer survey nonprofit survey questions Philanthropy philanthropy blog Strategy volunteer survey questionsRaise money – If you want advice, ask for money. If you want money ask for advice. Surveys raise money.

Survey 158

Is Your Non-Profit Maximizing Your Online Potential?

The Biddery Blog

The eNonprofit Benchmarks Study provides a snapshot of key metrics and benchmarks for nonprofit e-mail communications, online fundraising and online advocacy, primarily taken from an in-depth review of statistics from 21 nonprofit organizations.

Where are you spending your marketing dollars?

iMarketSmart

If your organization has 10,000 active donors, it’s very likely they’ll be categorized as follows: A small number will generate 80-90 percent of the revenue. Mid-level donors will have a lot of potential for major giving.

Budget 141

Could your volunteers solve most of your fundraising problems?

iMarketSmart

give to the organizations for which they volunteer and these high net worth volunteers give 56% more dollars overall than similar net worth non-volunteers. Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S.

Silent Auction Bid Sheets for Your Non Profit Fundraiser

The Biddery Blog

Create your own silent auction bid sheets with our list of FREE silent auction bid sheet templates specifically for non profit charity fundraising auctions. Do you need silent auction bid sheet for your event? Silent Auction Bid Sheet from Microsoft Silent Auction Bid Sheets & Live Auction Bid Sheet - golf tournament charity fundraisers 2009 CVIDS Silent Auction Bid Sheet pdf 2009 Silent Auction Bid Sheet pdf Auction Bid Sheet Template.

Great new in-video interactive functionality now available for YouTube Non-profit Partners

Giving in a Digital World

Back in March I wrote about the launch of YouTube’s ‘Call to Action’ feature enabling UK and US organisations in its Non-profit Partners Programme to place overlay ads linking direct to their own websites from their YouTube videos for free – basically turning YouTube videos into simple interactive video ads. Tags: YouTube Annotations Bryan Miller Call to Action YouTube non-profit partner

Great new in-video interactive functionality now available for YouTube Non-profit Partners

Giving in a Digital World

Back in March I wrote about the launch of YouTube’s ‘Call to Action’ feature enabling UK and US organisations in its Non-profit Partners Programme to place overlay ads linking direct to their own websites from their YouTube videos for free – basically turning YouTube videos into simple interactive video ads. Tags: YouTube Annotations Bryan Miller Call to Action YouTube non-profit partner

12 astounding ways engagement fundraising can help you right now

iMarketSmart

Here are a dozen ways engagement fundraising helps nonprofits all around the world. Focus on your oldest supporters and Legacy Society members who have no children and capacity (this is the essential component of the strategy for generating revenue quickly).

FORBES: Jobs in Non Profit Development And Fundraising

The Biddery Blog

Nonprofits are hiring--and there aren't enough applicants to fill the open slots. As they struggle to survive the economic crisis, nonprofits are hungry for donations. Many are hiring fundraisers--and there are not enough applicants to fill the open slots. In especially short supply are "major gift officers," fundraisers who can net the big fish willing to donate pots of cash or bequeath substantial sums to a charity after their death.

Scholarships for Non Profit Leaders

Seeking Grant Money Today

The AMA Scholarship Program is available to a range of non- profit organizations representing the social sector across the United States. From The Foundation Center.

75 Scholarships Available to Non Profit Leadership

Seeking Grant Money Today

The AMA Scholarship Program is available to a range of non- profit organizations representing the social sector across the United States. Tags: Non Profits Leader to Leader Institute scholarships leadership the foundation center American Management Association leaders From The Foundation Center. [I I posted this announcement before, but want to support it, so here it is, again.]

There Are Only Three Ways to Raise More Money

iMarketSmart

Okay, every organization (nonprofit or for-profit) could use more of those two resources. Any organization, nonprofit or for-profit has only three ways to increase the amount money they receive. So are for-profits when it comes to acquiring new customers.

Money 158

Silent Auction Software For Non Profit Fundraisers Silent & Live Auctions

The Biddery Blog

AuctionStar ® is the only retail software that has used patented bar-coded methods to preswipe credit cards, place bids and checkout guests at auction events Auction 123 is a silent auction software program designed specifically for your silent auction event. It brings together all of your paperwork for your silent auction vendors, inventory and bidders and makes managing your silent auction easy and enjoyable.

The single difference between above average and below average fundraisers

iMarketSmart

Fundraising big money fundraising ideas charity blog cheap fundraising ideas donor cultivation free fundraising ideas fundraising ideas for individuals fundraising ideas for schools non-profit fundraising ideas Philanthropy quick fundraising ideas unique fundraising ideas

Is a day of reckoning coming for fundraisers and their employers?

iMarketSmart

Fundraising charity blog confidence in nonprofit sector do americans trust nonprofits do people trust nonprofits donor cultivation engagement fundraising non profit organization scandals non profit organizations Philanthropy public perception of nonprofits public trust in nonprofits why people don't trust nonprofitsFundraisers like you are in a difficult spot.

Trust 100

Renew the Heart & Soul of your Non-Profit for a Chance To Win $10,000

Selfish Giving

If you’re like most people who work at nonprofits, you’re inspired by quietly changing the world each and every day. But sometimes it’s not easy to stay inspired – especially because you’re a human being with good days and bad days! Re-inspire your sense of mission by participating in the Heart & Soul grant. The CTK Foundation has just launched the 2012/2013 Heart & Soul Grants , with over $55,000 to assist nonprofits like yours in accomplishing your mission.

15 UK organisations competing for 2009 Non Profit Website of the Year

Giving in a Digital World

The Twitter feeds are starting to run hot with requests for Followers to vote for the various sites nominated for the 2009 People’s Choice Website of the Year Awards , with the full line-up of shortlisted nonprofits looking like this: rednoseday.com. ifaw.org. unicef.org.uk. redcross.org.uk.

15 UK organisations competing for 2009 Non Profit Website of the Year

Giving in a Digital World

The Twitter feeds are starting to run hot with requests for Followers to vote for the various sites nominated for the 2009 People’s Choice Website of the Year Awards , with the full line-up of shortlisted nonprofits looking like this: rednoseday.com. ifaw.org. unicef.org.uk. redcross.org.uk.