Pairing metrics for fun and (non)profit

The Agitator

Cost per donor acquired vs. number of new donors acquired: If you had to design a campaign to bring in one person, you could do it very inexpensively – probably at a profit. On Tuesday , I talked about how Simpson’s paradox means you shouldn’t use just overall retention as a metric.

Showing Off Your Non-Profit: A Word About Tours

A Small Change

It gives you a place to give a brief introduction to the organization (make sure your introduction is brief as the donor is there to see the non-profit not just hear about it). A donor tour is possibly one of the most exciting parts of fundraising. Tours give you the opportunity to show off your organization and talk to your donors face to face. They provide you the chance to share all your organization’s wonderful stories and provide a context for the work that you do.

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

is a non-profit musical youth organization that teaches life lessons through music. A serial entrepreneur at heart, Sean King has been consulting with small businesses and non-profit organizations for over 20 years. a non-profit organization based in Allentown, Pa.

Non-profit Storytelling: 6 Tips for Interviews

Fundraising 123

Ask any non-profit, and they'll tell you there's nothing better than a personal, heartfelt story to put a face on their cause. Be Prepared for Anything (and I mean anything) -Interviewing for non-profits is unique. a Kansas City-based agency that specializes in messaging for non-profit organizations. . Far better than organizational blah-blah or sterile statistics, stories help donors (and future donors) learn an organization's personality.

The 4 Best Examples of Non-Profit Video Storytelling - Guest Post

Social Media Bird Brain

When it comes to non-profits, it’s an impossibly effective medium for really. Here''s the second of three guest posts on the subject of storytelling for your nonprofit through videos. Guest blogger Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. An oldy but a goody - the storytelling arc is a proven staple to video marketing. video storytelling video production Madeleine Hammond Skeleton Productions Small nonprofi

Announcing Finalists for the 1st Non-Profit Film Festival

SocialButterfly

is hosting the 1st non-profit film festival July 31-August 2 at the University of Texas at Austin. I wish you, all attendees and the non-profit organizations themselves, the very best. If I could, I would be here in a heartbeat. Lights. Camera.

Announcing Finalists for the 1st Non-Profit Film Festival

SocialButterfly

is hosting the 1st non-profit film festival July 31-August 2 at the University of Texas at Austin. I wish you, all attendees and the non-profit organizations themselves, the very best. If I could, I would be here in a heartbeat. Lights. Camera.

Translating skills from the for-profit world to non-profit

Get Fully Funded

Skills/concepts that translate: Marketing concepts are the same in for-profit as in non-profit. This is troublesome, because in the for-profit world, it’s a commonly accepted practice. In the for-profit world, it’s all about me, me, me. In the non-profit world, it’s about what’s in the best interest of the organization.

The 4 Best Places to Find New Major Donors for Your Non-Profit

Wild Woman Fundraising

Nearly every non-profit I have ever worked with has the same item on the top of its fundraising wish-list: find new major donors to give to our organization. Yet almost all of those non-profits have trouble finding mega-donors. 3: Hold Non-Ask Events on a Regular Basis.

Canada’s only Public Sector & Non-Profit Marketing Forum

Public Sector Marketing 2.0

For all of you newbies, the MARCOM Annual Forum is the only event in Canada that caters specifically to government, non-profit and association marketers and communicators. Let’s face it, the public and non-profit sectors often face unique marketing challenges , which naturally require unique solutions.

YouTube's Non Profit Program

The Biddery Blog

Does your organization have a compelling story to tell? Do you want to connect with your supporters, volunteers, and donors but don't have the funds to launch expensive outreach campaigns? YouTube and The Biddery can help.

Donation Usability: Increasing Online Giving to Non-Profits and Charities

Fundraising 123

User research finds significant deficiencies in non-profit organizations' website content, which often fails to provide the info people need to make donation decisions. Non-profits would collect much more from their websites if only they'd clearly state what they are about and how they use donations. In 2008, non-profits got about 10% of their donations online, according to a survey by Target Analytics.

What's Your Non-Profit's Bottom Line?

Nonprofit Consultant Blog

Is your non-profit succeeding in its mission? Large for–profit corporations spend millions of dollars each year gathering data to compare the success of different approaches in advertising, audience targeting and product offerings. Imagine what would happen to businesses if, instead of using a bottom line to analyze their success, they used the type of information commonly cited by non-profits: anecdotal evidence, raw output and how much they cared.

Welcome to Non Profit Silo-ville. Population You.

Sea Change Strategies

Non profits are organized in ways that don’t make sense to most external audiences. Still non profits stubbornly hold onto internal organizational chart silos that seep into everything organizations communicate externally. Do your supporters care that you have: A communications team; A development team; An advocacy team; A programs team; and. An operations team?

The Major Donor Formula: How to Find, Cultivate and Ask Major Donors to Give to Your Non-Profit with Joe Garecht

Wild Woman Fundraising

Webinar Title: The Major Donor Formula: How to Find, Cultivate and Ask Major Donors to Give to Your Non-Profit. About the presenter: Joe Garecht is a consultant, author and speaker that helps non-profits raise dramatically more money to fund their work.

What turning vegan taught me about non profit marketing

Sea Change Strategies

For non profits, there’s a lesson to be learned here. Are you spending too much time trying to convert the non convertible? I have high cholesterol and about 5 weeks ago I did what I once thought unthinkable. I cut dairy and meat from my diet. That must be tough, you might say. But the truth is, it hasn’t been so bad. There are actually tons of dairy and meat substitutes that are pretty tasty and have made the leap quite easy.

What Non Profits Can Learn from Maker’s Mark

Sea Change Strategies

Whether or not bourbon is your drink of choice or not, non profits can learn a thing or two from Maker’s Mark about authentic audience engagement. With so many companies and non profits failing big time in responding quickly and transparently online and losing audience trust and loyalty because of it, here are three things to learn from Maker’s Mark: (1) When announcing the decision to cut the whiskey, Bill Samuels Jr.,

The 5 Rules of Social Media for Non Profits (and everyone else!)

Fundraising 123

Social Media is people using tools (like blogs & video) and sites (like Facebook & Twitter) to share content and have conversations online. Why should we care? In 2005, 8% of all adults online had a profile on a social network site. Today, 35% do. This slideshow from Cheri Hegi, Creative Director of Primal Media is a great introduction to social media nonprofits. In the presentation, Cheri offers 5 simple rules for social media for nonprofits. Listen. Social Media is not about you.

7 ways to make sure your print designs win hearts and minds (not design awards)

iMarketSmart

Fundraising design for good graphic design for a cause graphic design for non-profit organizations pdf non profit design firms non profit graphic design firms nonprofit branding agency pro bono graphic design non profit yippa designMake the fonts at least 12 pt… 14 point is even better for older eyes. Even though you might feel that it looks chunky, remember, the printed items are for the donors, not you.

Design 100

Should we have a new non-profit-only Internet domain?

Giving in a Digital World

I attended an interesting meeting last week, along with folks from a few other charities and non-profit-related organisations, to hear about the plans in place to introduce new Internet Top Level Domains ( TLDs ) to add to those you’ll already know – like.com,org, etc – and in particular to discuss what benefit might come from introducing a new non-profit-only community TLD.

Scholarships for Non Profit Leaders

Seeking Grant Money Today

The AMA Scholarship Program is available to a range of non- profit organizations representing the social sector across the United States. From The Foundation Center.

75 Scholarships Available to Non Profit Leadership

Seeking Grant Money Today

The AMA Scholarship Program is available to a range of non- profit organizations representing the social sector across the United States. Tags: Non Profits Leader to Leader Institute scholarships leadership the foundation center American Management Association leaders From The Foundation Center. [I I posted this announcement before, but want to support it, so here it is, again.]

YouTube launches free in-video clickable ads for UK and US non-profit partners

Giving in a Digital World

Last week YouTube launched a new feature called ‘Call to Action’ for Non-profit Partner s , allowing them to place overlay ads linking direct to their own website on their YouTube videos - for free. So, if you’re a UK or US non-profit what’s stopping you?

YouTube launches free in-video clickable ads for UK and US non-profit partners

Giving in a Digital World

Last week YouTube launched a new feature called ‘Call to Action’ for Non-profit Partner s , allowing them to place overlay ads linking direct to their own website on their YouTube videos - for free. So, if you’re a UK or US non-profit what’s stopping you?

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |.

School 133

Grants for U.S., Non Profit, Professional Theaters

Seeking Grant Money Today

Professional Theaters Deadline: December 3, 2007 The Shubert Foundation ( [link] ) annually awards unrestricted grants for general operating support to not-for-profit, professional resident theaters in the United States. From The Foundation Center. Shubert Foundation Offers Funding for U.S.

Is Your Non-Profit Maximizing Your Online Potential?

The Biddery Blog

The eNonprofit Benchmarks Study provides a snapshot of key metrics and benchmarks for nonprofit e-mail communications, online fundraising and online advocacy, primarily taken from an in-depth review of statistics from 21 nonprofit organizations.

Video: non-profits turning to social media during recession

Donor Power Blog

Over the weekend, we came upon this segment from Current TV , discussing how non-profits are using social media in innovative ways to battle the economic downturn. Particularly interesting information on "aggregators." Enjoy!

Silent Auction Bid Sheets for Your Non Profit Fundraiser

The Biddery Blog

Create your own silent auction bid sheets with our list of FREE silent auction bid sheet templates specifically for non profit charity fundraising auctions. Do you need silent auction bid sheet for your event? Silent Auction Bid Sheet from Microsoft Silent Auction Bid Sheets & Live Auction Bid Sheet - golf tournament charity fundraisers 2009 CVIDS Silent Auction Bid Sheet pdf 2009 Silent Auction Bid Sheet pdf Auction Bid Sheet Template.

Current and Future Non Profit Success Strategies

Seeking Grant Money Today

This is the first time in American history that Congress' has laid down stronger expectations of the non profit world. It is a benefit to the donor, to the non profit field, and to our communities. King expects that the future threshold for non profits will be how effectively we use our resources to effect change.

Start Up Non Profit? Need Seed Money? Starting Fundraising? Here's help.Part 2 of 2

Seeking Grant Money Today

Starting a non profit? The previous post "Start Up Non Profit? In this post I talk about how to receive grants before your organization has officially received it's legal non profit status (it's a 501(c).3, The process called fiscal sponsorship offers organizations who are not legal non profit entities to receive tax free dollars. The non charity entity then makes periodic reports detailing how, where, when, etc.

Great new in-video interactive functionality now available for YouTube Non-profit Partners

Giving in a Digital World

Back in March I wrote about the launch of YouTube’s ‘Call to Action’ feature enabling UK and US organisations in its Non-profit Partners Programme to place overlay ads linking direct to their own websites from their YouTube videos for free – basically turning YouTube videos into simple interactive video ads. Tags: YouTube Annotations Bryan Miller Call to Action YouTube non-profit partner

Great new in-video interactive functionality now available for YouTube Non-profit Partners

Giving in a Digital World

Back in March I wrote about the launch of YouTube’s ‘Call to Action’ feature enabling UK and US organisations in its Non-profit Partners Programme to place overlay ads linking direct to their own websites from their YouTube videos for free – basically turning YouTube videos into simple interactive video ads. Tags: YouTube Annotations Bryan Miller Call to Action YouTube non-profit partner

Start Up Non Profit? Need Seed Money? Starting Fundraising? Here's help.Part 1 of 2

Seeking Grant Money Today

Getting a non profit off the ground is tough. If you aren't sure what a start up non profit is, read "Life Cycle of an Exempt Organization" on the IRS website. The sooner that your organization is on its feet, the sooner you will have cash flow, organizational growth, and success. __ While you and your colleagues started the organization and have been, without fail, doing important work in your community - a non profit organization is a legal entity.

Attention Seattle Non Profits: KEXP.org's 2008 Community Partnerships

Seeking Grant Money Today

From Seattle's Non Profit Networking Yahoo Groups List Serve: KEXP.org, in Seattle, is a non profit radio station that began as KCMU on the University of Washington campus (also, then, a non profit radio station). KEXP is known, today, for it's independent, "listener-driven", and non-pop radio programming. Since we began the program in 2006, we have raised over $20,000 for local non-profit organizations.

FORBES: Jobs in Non Profit Development And Fundraising

The Biddery Blog

Nonprofits are hiring--and there aren't enough applicants to fill the open slots. As they struggle to survive the economic crisis, nonprofits are hungry for donations. Many are hiring fundraisers--and there are not enough applicants to fill the open slots. In especially short supply are "major gift officers," fundraisers who can net the big fish willing to donate pots of cash or bequeath substantial sums to a charity after their death.

Want to Spend Less on Your Non Profit's Fundraising? Here's How.

Seeking Grant Money Today

To demonstrate, let's say, hypothetically, that your non profit writes and mails an annual appeal each year to your donors. Let's say that you just mailed your annual appeal letter to 300 folks who've donated to your non profit, before. For instance, be sure that your non profit has a federal non profit bulk mailing rate for large mailings. As I always, I want you to do a few things. The up shot?

What Is A Well Run Non Profit Agency? I'll Tell You.

Seeking Grant Money Today

Clientele, community members, donors, non profit volunteers and staff, and agency leadership, you may ask: "What is a well run non profit?" A well run non profit will garner community and donor support; but more importantly it will meet a need in the community successfully in an efficient and honest manner. A well run non profit agency is one in which: 10. 75% - 80% (or more) of a non profit's revenues are dedicated to core programs.

Silent Auction Software For Non Profit Fundraisers Silent & Live Auctions

The Biddery Blog

AuctionStar ® is the only retail software that has used patented bar-coded methods to preswipe credit cards, place bids and checkout guests at auction events Auction 123 is a silent auction software program designed specifically for your silent auction event. It brings together all of your paperwork for your silent auction vendors, inventory and bidders and makes managing your silent auction easy and enjoyable.

Renew the Heart & Soul of your Non-Profit for a Chance To Win $10,000

Selfish Giving

If you’re like most people who work at nonprofits, you’re inspired by quietly changing the world each and every day. But sometimes it’s not easy to stay inspired – especially because you’re a human being with good days and bad days! Re-inspire your sense of mission by participating in the Heart & Soul grant. The CTK Foundation has just launched the 2012/2013 Heart & Soul Grants , with over $55,000 to assist nonprofits like yours in accomplishing your mission.

Some people find me abrasive. Here’s why.

iMarketSmart

Fundraising Philosophy/motivation best practices for fundraising charitable giving donor retention engagement fundraising managing change in nonprofit organizations non profit core values non profit work culture nonprofit corporate culture organizational culture non profit organizationsRecently I was told, “Greg, you are one strong cup of coffee.” ” I like that. Here’s why I am the way I am: 1. I believe life is very, very short.

15 UK organisations competing for 2009 Non Profit Website of the Year

Giving in a Digital World

The Twitter feeds are starting to run hot with requests for Followers to vote for the various sites nominated for the 2009 People’s Choice Website of the Year Awards , with the full line-up of shortlisted nonprofits looking like this: rednoseday.com. ifaw.org. unicef.org.uk. redcross.org.uk.

15 UK organisations competing for 2009 Non Profit Website of the Year

Giving in a Digital World

The Twitter feeds are starting to run hot with requests for Followers to vote for the various sites nominated for the 2009 People’s Choice Website of the Year Awards , with the full line-up of shortlisted nonprofits looking like this: rednoseday.com. ifaw.org. unicef.org.uk. redcross.org.uk.