Which is more important? Fundraising or The Olympics?

Wild Woman Fundraising

They are having a fight over whether athletes will wear Nike or Adidas on the winning podium. This seems about right. Have you heard about everything going wrong with the games in the UK this year? Olympics corporate are just not making any friends at all.

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New Facebook Features and Why They Matter

Public Sector Marketing 2.0

Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team typically set the direction for global digital technology. I mean that last part literally. What Facebook invests time and resources in tends to set the course for the entire digital ecosystem.

Trending Sources

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions.

Your Google Analytics Questions Answered!

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Don't get trapped in endless meetings where your team argues about web site design issues! Your web team might be using a different service to track specific metrics that are not captured by Google Analytics, or to validate what is produced from Google. It doesn't matter how Nike or MTV are building their web sites. For instance, does your corporate team want to know how often a sponsorship page is viewed during a critical event period?

A Three-Way Cause Marketing Tie-up Between Hasbro, Duracell and Toys for Tots

Cause Related Marketing

The Apple-Nike tie-up. Co-branding with more than two brands is like a trade between three or more professional sports teams whereby six or eight or ten players change teams.

Just Do It - Post #2

Diva Marketing Blog

Playing off the Nike tag line. For example a social strategy could involve a team from: legal, PR, operations, customer service, marketing and sales.