Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society

Cause Related Marketing

Paul Fidrych left a promising career at Nike to start a business with his wife that takes old bike inner tubes and upcycles them into useful things like dog collars, chew toys and water dishes. Cycle Dog Alden Keene Outdoor Retailer Trade Show TerraCycle Nike Paul Fidrych

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How the Sports Industry Can Join Gillette, Nike as a ‘Woke’ Business [SPONSORED]

Selfish Giving

Join Catalist’s Brittany Hill for a FREE one-hour webinar that will highlight the findings from its 2018 research surveying over 1,000 Americans to better understand their perceptions and affinities toward the intersection of sports and social good. Signup HERE.

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Newsletter: GameStop Aims to Score $100K TODAY for Charity ; At What Stores are Consumers Spending Money?; Nike’s Lesson for Nonprofits??

Selfish Giving

Nike's marketing move last week wasn't smart. Nike traded older, poorer, rural consumers for younger, affluent, urban consumers.??Some GameStop is uniting the gaming community TODAY to raise $100,000 to support Make-A-Wish Foundation and Children’s Miracle Network Hospitals.

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Co-Branding and Cause Marketing

Cause Related Marketing

Jude Hasbro Starbucks Southwest Airlines Apple Accenture NFL Motorola Hershey Tiger Woods Nike Salvation Army Five or six years ago the term 'co-branding' was one of those hot marketing buzzwords. Nowadays co-branding is so commonplace as to be mundane.

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LIVESTRONG Cause Marketing

Cause Related Marketing

Tags: Yellow Bracelets Weiden+Kennedy Lucky magazine Lance Armstrong Foundation Oprah LiveSTRONG Nike

The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. Coke, Target, Ford, Fedex, and Nike practice all three to varying degrees. Target Fedex Nordstrom Starbucks Corporate Social Responsibility Coke Amazon Apple NikeSome things go better together in threes; a cheeseburger, fries and a Coke, for instance. Or, Crosby, Stills and Nash.

The Girl Effect

Public Sector Marketing 2.0

This video (created by Nike) illustrates how re-branding the approach on poverty (note that re-branding is a marketing technique) could have a powerful effect on how we deal with it.

3 Simple Tips for Nonprofits to Win at Email in 2020 [Guest Post]

EveryAction

For instance, my Nike sneakers don't appear to be lacing themselves up (shame), but my iPhone is beyond anything Marty Mcfly could imagine. The future is unpredictable.

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Why Your Nonprofit Needs an Enemy

Mission Minded

We choose Nike over Reebok or Coke […]. A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. The author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vadar. Great consumer marketing does this: It positions one product against another. Blog Nonprofit Branding Storytelling

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The 6 Keys to Donor Retention

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If your favorite sportswear company is Nike, you''re not alone: Seventy-percent of Nike''s customers say they would buy a Nike product again. Follow these six simple tips to become the Nike of nonprofits and start turning first-time donors into lifetime givers: 1. Unfortunately, the opposite is true for nonprofits, and 70% of first-time donors never go on to give again.

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Why Your Nonprofit Needs an Enemy

Mission Minded

We choose Nike over Reebok or Coke […]. A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. The author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vader. Great consumer marketing does this: It positions one product against another. Blog Nonprofit Branding Storytelling

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Sticky Notes Part II – The Practicum

A Small Change

Nike: just do it. A great follow up post from our friend Josh : 2 weeks ago we talked about my friend and his sticky notes – the big point: your technology doesn’t make your organized, YOU make you organized. All the tech in the world doesn’t change how you approach, prioritize, and organize your life. So, here’s 10 simple tips for getting organized – from theory to practicum. Reject the idea that bright, new, and shiny will make you more productive.

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Nonprofit marketing: Just Do It

Nonprofit Marketing Blog

In three words, Nike conveyed one of the best known brands and oft-repeated slogans in marketing history. Just Do It” instantly fills our heads with images of the Nike swoosh, the grace of Michael Jordan, and the grit and glory of a can-do attitude to stretching our own limits. Nike often quotes co-founder Bill Bowerman as saying, “If you have a body, you are an athlete.” And if you’re an athlete, you are a potential Nike customer.

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Meet the Story Wars author and get tips on improving your stories

Nonprofit Marketing Blog

Nike is a master of empowerment marketing. And while we’re on the topic of Nike, my favorite app is Nike+. Are you looking for a better way to tell your organization’s story? Tired of watching your cause drown in the flood of marketing messages?

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New Facebook Features and Why They Matter

Public Sector Marketing 2.0

Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team typically set the direction for global digital technology. I mean that last part literally. What Facebook invests time and resources in tends to set the course for the entire digital ecosystem.

Capturing Awe to Inspire Change

SocialButterfly

Organizations that are top-of-mind in terms of inspiring “awe” include: MisFit Wearables , charity : water , Half the Sky , TED , Nike and TWLOHA. How are you inspiring awe?

Just Do It - Post #1

Diva Marketing Blog

What if Nike was right? In this overwhelming world what One - 1 - I - thing would you "just do it?" " This is an experiment in synergy. Would love to hear your answer. It can be business or personal. You decide

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Newsletter: Should Partners Make a Minimum Commitment? ; GameStop Salutes ‘The Brave’ with POS Fundraiser ; ACLU is Rocking Instagram Without Photos

Selfish Giving

Nike doesn't care if retirees in Arizona aren't buying its shoes. Newsletter reader Trish Conklin , Director of Corporate Sponsorships at One Warm Coat , had a great idea for a survey question: Does your nonprofit require corporate partners to make a minimum revenue commitment?

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How Nonprofits Can Be #InstaAwesome on Instagram

J Campbell Social Marketing

Many brands on Instagram showcase their products and how people use them ( Nike , Sephora ). Instagram is a marketing powerhouse for brands, companies, and nonprofits alike.

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Newsletter: Happy Birthday to You ; 10 Emerging Industries for Corporate Partnerships ; Best Channel for a Sponsorship Ask

Selfish Giving

Follow it up with this article from "Mom" (aka Carol Cone ) on how taking a knee made Nike stand up. ?? Tomorrow's my birthday! Truthfully, I don't like getting gifts on my birthday. What can you give the guy who has everything, including loyal email subscribers?

Newsletter: 10 Commandments of Cause Marketing ?? ; Podcasting is the New Blogging ; Companies to the Rescue

Selfish Giving

Nike isn't the only one benefiting from taking a stand. Oh, and for those partners bugging you for their "Nike moment." I think we can all agree that it's been one heck of a year! Massive hurricanes, the #MeToo movement, celebrity suicides, school shootings. Crazy, right? ??

Augmented reality—Search moves from text to objects

ImpactMax

Or how Nike is providing exclusive video from their posters. Hold onto your hats! I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects.

#SOCIALMEDIA: Rise Of Micro-Networks Might Reconfigure Social Outreach

Non Profit Marketing 360

The first one is Nike, who developed a means to keep a running diary of your, well, running. Online social networking is all about the sharing, even sharing stuff you wished the rest of the world didn’t see.

A Three-Way Cause Marketing Tie-up Between Hasbro, Duracell and Toys for Tots

Cause Related Marketing

The Apple-Nike tie-up. The point of co-branding… of which cause marketing is one type… is for brands to combine their advantages in such a way that they create worthwhile synergies.

Capturing Awe to Inspire Change

SocialButterfly

Organizations that are top-of-mind in terms of inspiring “awe” include: MisFit Wearables , charity : water , Half the Sky , TED , Nike and TWLOHA. How are you inspiring awe?

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Newsletter: Companies are Cheap, But Wait! ; Slurpees for a Cause; What You Can Learn from Giving Tuesday Model ?

Selfish Giving

Marketer Mark Schaefer shows how retailer American Eagle pulled a "Nike move" years ago and has reaped a big ROI. Surprise, surprise. Recent research confirms that companies are cheap. Many only give one percent of their pretax profits back to charity.

Newsletter: Social Media vs Website: Which is Best? ; St. Jude’s Cause Marketing Tops $1 Billion ; Two Revolts Against Selfish Selfie Culture

Selfish Giving

How historians got Nike to pull an ad campaign — in under six hours. The people who read my newsletter are corporate partnership pros, but the section that is most popular with readers is not "Partnership Notes." It's "Marketing Your Cause" - and with good reason!

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The Ripple Effect – A Large Donation Shows Two Trends at Work

The Agitator

If you are Nike, you would rather have your swoosh on your own foundation than on Tiger Woods’ or Lance Armstrong’s when those athletes were at peak radioactivity. Hence their focus on the Nike Foundation and adolescent girls’ development around the world. FUNDRAISING BULLETIN!

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A call to arms: Let’s win the story wars

Nonprofit Marketing Blog

Iconic brands like Nike and Apple get it - and have broken through and touched hearts with the approach. Check out this fantastic video on the story wars. Here’s the idea: We shape our understanding of the world through mythical stories.

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3 Ways the Lance Armstrong Foundation can Survive

Fundraising Coach

So Foundation staff will need to work with Nike and all their other contracts to reassure them that the good the Foundation is doing is great for the company brand, far outweighing any legal challenges Lance is facing.

The Girl Effect

Marketing for Nonprofits

This great video by Nike Foundation, called The Girl Effect, has been covered on Katya's Nonprofit Marketing Blog and over at GlobalGiving but I thought I'd add my 2 cents.

How to Adapt When Everything Around You is Changing- A Nonprofit Organization Survival Guide

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Nike Changes everything. When I was writing my book, Shift and Reset, I wanted to shake people up a little bit. I didn't want to just encourage you or point you in the right direction when looking for solutions, but I wanted to make you feel uncomfortable and look at things in different ways than we're used to. I want to shift your thinking, press the reset button and start over with the way you communicate. .

Cause Marketing for Dummies is Here!

Selfish Giving

Jude or Product Red, and that didn’t work with the likes of Walmart, Coca Cola and Nike. Order Now and Get Free Stuff! 316 pages of lessons, advice, inspiration and examples that will guide your cause marketing success.

Groupon’s Fumble Gives Causes Chance to Score Big

Selfish Giving

Groupon has a brand with the potential to join ranks with some of the best brands in the world (Starbucks, Mercedes, Nike, Apple, etc.).

Advice On Boosting Email Response

The Agitator

My favorite for getting it right is the Nike example, where you build your own boot. Here from Email Insider is some practical advice on improving response to marketing emails. These examples are from the commercial sector, but the advice applies to online fundraising as well: 1. Make the journey creatively seamless.

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How Smithfield Foods is Doing Well by Doing Good (And What You Can Learn From Them) [SPONSORED]

Selfish Giving

Check it out: Here’s a story that will inspire you to think bigger about your organization’s cause marketing efforts and goals. * * * Smithfield Foods is to the packaged meats and pork industry as Nike is to the athletic wear industry.

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Extreme DIY Social Media Media Blogger Relations Training For PR/Ad Agencies

Diva Marketing Blog

We're changing Nike's Just Do It into "YOU do it" with Extreme DYI Social Media Blogger Relations Training For Agencies (and anyone else). I really like the beat you cover began one pitch that recently dropped into my inbox. Seems that PR people think that I am a media outlet. Sort of funny.

The Best Cause Marketing of 2010

Cause Related Marketing

One of the Grand Prix awards winners at Cannes Lions International Advertising Festival in 2010 was for a Nike effort on behalf of Lance Armstrong’s LIVESTRONG Foundation. The year 2010 was a memorable year for cause marketing.

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Who’s Behind Arby’s $2M Gift to ‘No Hungry Kid,’ Santa or The Grinch?

Selfish Giving

Walmart, Starbucks, McDonald’s, Nike). The Arby’s Foundation , the giving arm of Arby’s Restaurant Group , the second largest sandwich shop chain in the United States, did something last week that rivals the good deeds of Santa Claus himself.

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What Makes People Happy?

Marketing for Nonprofits

While there are MANY differences between selling Nike sneakers and selling social change, a lot of Tony's ideas about how to create high-performing and HAPPY teams are applicable to nonprofits.

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8 Reasons You Should Go To Cause Marketing Forum Next Month

Selfish Giving

Cause marketing’s official windmill tilter Chris Noble will moderate Cause Marketing Meets Social Media with guests from Nike, Pepsico & Target. . The 8th Cause Marketing Forum Conference is coming to the Westin Chicago River North on June 2 & 3.

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CauseWorld: Location-Based Cause Marketing

Selfish Giving

Or is RED better off selling a few products in Starbucks and Apple and Nike? Beth Kanter recently wrote on CauseWorld , which is essentially a “cause version&# of Foursquare.

Fill In The Blanks

The Agitator

So Nike might mean something a bit different to each of us … but not so different that the brand has no essence. In this recent post, The theater of the mind , Seth Godin advises marketers: “The most effective marketing story isn’t the one you tell to someone in your audience, it’s the one the person tells himself.” ” In Godin’s view good marketing opens the door to the prospect having a conversation with himself.

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