Expert insights. Personalized for you.
The first one is Nike, who developed a means to keep a running diary of your, well, running. Online social networking is all about the sharing, even sharing stuff you wished the rest of the world didn’t see. The opportunities for outreach are expanded exponentially through a social network like Twitter or a blogging site like Tumblr. For businesses, to garner thousands of ‘likes’ or ‘followers’ can be testament to your product’s popularity in the market. MORE
If you are Nike, you would rather have your swoosh on your own foundation than on Tiger Woods’ or Lance Armstrong’s when those athletes were at peak radioactivity. Hence their focus on the Nike Foundation and adolescent girls’ development around the world. FUNDRAISING BULLETIN! “An enterprise blockchain cryptocurrency company just funded every classroom project request on DonorsChoose.org.” MORE
We choose Nike over Reebok or Coke […]. A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. The author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vadar. Great consumer marketing does this: It positions one product against another. Blog Nonprofit Branding Storytelling MORE
You add the Nike bot as a friend on FB Messenger| You ask it it to show you images of its latest Nike spring collection of 4mm drop running shoes | You choose the ones you like | The bot asks you if you would like to purchase them or see more information | You tell it that you would like to purchase them in a Size 12 | The bot asks you if your address is still X and your credit card number still ends in X (you had linked your payment account in Messenger prior to this interaction). | MORE
Organizations that are top-of-mind in terms of inspiring “awe” include: MisFit Wearables , charity : water , Half the Sky , TED , Nike and TWLOHA. How are you inspiring awe? This week’s Healthcare Experience Design (HxD) conference found at #hxd2013 brings to mind the concept of “awe” in designing for change. Stanford researchers found that awe expands people’s perception of time, alters decision making and enhances well-being. MORE
How historians got Nike to pull an ad campaign — in under six hours. The people who read my newsletter are corporate partnership pros, but the section that is most popular with readers is not "Partnership Notes." It's "Marketing Your Cause" - and with good reason! You realize that the better you market your cause, the easier it will be to recruit corporate partners. Since January I've been seeing a trend that I want to address. MORE
Nike is a master of empowerment marketing. And while we’re on the topic of Nike, my favorite app is Nike+. Are you looking for a better way to tell your organization’s story? Tired of watching your cause drown in the flood of marketing messages? Next Tuesday at 1pm ET, I’ll be having a conversation with Story Wars author Jonah Sachs about how to inspire people with your story - and more important, how to compel people to act. MORE
Nike isn't the only one benefiting from taking a stand. Oh, and for those partners bugging you for their "Nike moment." I think we can all agree that it's been one heck of a year! Massive hurricanes, the #MeToo movement, celebrity suicides, school shootings. Crazy, right? ?? But as a cause marketer, here are the three questions I want answered. Have the last 12 months really changed our perspective on what social causes matter the most? MORE
Join Catalist’s Brittany Hill for a FREE one-hour webinar that will highlight the findings from its 2018 research surveying over 1,000 Americans to better understand their perceptions and affinities toward the intersection of sports and social good. Signup HERE. Pro-athletes have always used their high profile to raise awareness for social injustices (e.g. Muhammad Ali, Bill Russell, Kareem Abdul-Jabbar, Jim Brown, Arthur Ashe and Billie Jean King ). MORE
This great video by Nike Foundation, called The Girl Effect, has been covered on Katya's Nonprofit Marketing Blog and over at GlobalGiving but I thought I'd add my 2 cents. 1) The music rocks! Consider adding music to your online work. Music engenders feelings and people connect to feelings. 2) Th e text rocks! Words are even more powerful when they are used to GREATER effect via BOLDING ITALICS ALL CAPS etc. Think E.E. Cummings. 3) The narrative rocks! MORE
Jude or Product Red, and that didn’t work with the likes of Walmart, Coca Cola and Nike. Order Now and Get Free Stuff! 316 pages of lessons, advice, inspiration and examples that will guide your cause marketing success. That’s the best way my co-author, Joanna MacDonald, and I can describe Cause Marketing for Dummies , a new addition to the For Dummies series. Joanna and I were clear on why we wanted to write this book. MORE
If your favorite sportswear company is Nike, you''re not alone: Seventy-percent of Nike''s customers say they would buy a Nike product again. Follow these six simple tips to become the Nike of nonprofits and start turning first-time donors into lifetime givers: 1. Unfortunately, the opposite is true for nonprofits, and 70% of first-time donors never go on to give again. MORE
Nike Changes everything. When I was writing my book, Shift and Reset, I wanted to shake people up a little bit. I didn't want to just encourage you or point you in the right direction when looking for solutions, but I wanted to make you feel uncomfortable and look at things in different ways than we're used to. I want to shift your thinking, press the reset button and start over with the way you communicate. . MORE
While there are MANY differences between selling Nike sneakers and selling social change, a lot of Tony's ideas about how to create high-performing and HAPPY teams are applicable to nonprofits. Tony Hsieh of Zappos fame , has shared some great information about the psychology of happiness in his newish book - Delivering Happiness: A Path to Profits, Passion and Purpose. You should read it! MORE
For instance, my Nike sneakers don't appear to be lacing themselves up (shame), but my iPhone is beyond anything Marty Mcfly could imagine. The future is unpredictable. So naturally when we asked Chris Tuttle to predict the future of email, we were hoping for at best a rough guess. Instead, he gave us insightful analysis of the present, and a solid prediction of the future. MORE
One of the Grand Prix awards winners at Cannes Lions International Advertising Festival in 2010 was for a Nike effort on behalf of Lance Armstrong’s LIVESTRONG Foundation. The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year. Please know that this list is hardly exhaustive. Thousands of cause marketing efforts take place each year. MORE
Because of the ubiquity and power of small portable computers (aka smartphones) a raft of personal development software has emerged; Epic Win , Chore Wars , Super Better , and physical training apps like Nike+. Gold's Gym Will Ferrell Plus 3 Network Ron Burgandy University of Phoenix Gamifying Cause Marketing General Mills Zynga Cheesecake Factory Gamification Coke Nike Feeding America MORE
My favorite for getting it right is the Nike example, where you build your own boot. Here from Email Insider is some practical advice on improving response to marketing emails. These examples are from the commercial sector, but the advice applies to online fundraising as well: 1. Make the journey creatively seamless. MORE
We choose Nike over Reebok or Coke […]. A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. The author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vader. Great consumer marketing does this: It positions one product against another. Blog Nonprofit Branding Storytelling MORE
What if Nike was right? In this overwhelming world what One - 1 - I - thing would you "just do it?" " This is an experiment in synergy. Would love to hear your answer. It can be business or personal. You decide MORE
Tags: Yellow Bracelets Weiden+Kennedy Lucky magazine Lance Armstrong Foundation Oprah LiveSTRONG Nike MORE
It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. BBMG has a new guide out for cause-conscious companies. I think some of the principles of so-called sustainable brands can work for nonprofits, too. So here are three that I find relevant, with my commentary on how they relate to our world. Start With What’s Sacred. MORE
Follow it up with this article from "Mom" (aka Carol Cone ) on how taking a knee made Nike stand up. ?? Tomorrow's my birthday! Truthfully, I don't like getting gifts on my birthday. What can you give the guy who has everything, including loyal email subscribers? In true Selfish Giving style, I'd rather GIVE presents to others on my birthday - and maybe get a few karma points in return!?? Are you ready? Here's what you get to choose from. MORE
Nike: just do it. A great follow up post from our friend Josh : 2 weeks ago we talked about my friend and his sticky notes – the big point: your technology doesn’t make your organized, YOU make you organized. All the tech in the world doesn’t change how you approach, prioritize, and organize your life. So, here’s 10 simple tips for getting organized – from theory to practicum. Reject the idea that bright, new, and shiny will make you more productive. MORE
This video (created by Nike) illustrates how re-branding the approach on poverty (note that re-branding is a marketing technique) could have a powerful effect on how we deal with it. Here’s the “Girl Effect&# video in case you missed the link at the top of this post: Tags: Marketing Videos listserve marketing nancy lee nike non profit marketing Social Marketing strategic marketing the girl effect MORE
Nike doesn't care if retirees in Arizona aren't buying its shoes. Newsletter reader Trish Conklin , Director of Corporate Sponsorships at One Warm Coat , had a great idea for a survey question: Does your nonprofit require corporate partners to make a minimum revenue commitment? The commitment could be upfront, or for a specific fundraiser when it's unclear how much will be raised (e.g. POS program, donation boxes, purchase or action triggered donation, etc.) MORE
The Apple-Nike tie-up. The point of co-branding… of which cause marketing is one type… is for brands to combine their advantages in such a way that they create worthwhile synergies. In an article from several years back, Accenture, the big consultancy, named six varieties of co-branding: Promotional/Sponsorship. This is the category cause marketing falls under. Also Papa John’s sponsorship of the National Football League. Ingredient. MORE
Iconic brands like Nike and Apple get it - and have broken through and touched hearts with the approach. Check out this fantastic video on the story wars. Here’s the idea: We shape our understanding of the world through mythical stories. But our world has grown complex, and the myths that once served us well do not always provide the insights and guidance we need to navigate our world. Enter marketers, who have become our modern-day myth makers, for good or for ill. MORE
So Nike might mean something a bit different to each of us … but not so different that the brand has no essence. In this recent post, The theater of the mind , Seth Godin advises marketers: “The most effective marketing story isn’t the one you tell to someone in your audience, it’s the one the person tells himself.” ” In Godin’s view good marketing opens the door to the prospect having a conversation with himself. MORE
Jelly is principal of a communication arts studio in Portland and a former executive creative director of Wieden+Kennedy , where he was creative director for Google, Coke, Starbucks, Target and Nike, among other brands. Branding is changing, and it requires us to dig deeper. That was the message Jelly Helm delivered at last week’s Communication Network conference. MORE
Paul Fidrych left a promising career at Nike to start a business with his wife that takes old bike inner tubes and upcycles them into useful things like dog collars, chew toys and water dishes. Cycle Dog Alden Keene Outdoor Retailer Trade Show TerraCycle Nike Paul FidrychAll while benefiting the Humane Society chapter in Portland. The company is cleverly named Cycle Dog. MORE
Jude Hasbro Starbucks Southwest Airlines Apple Accenture NFL Motorola Hershey Tiger Woods Nike Salvation Army Five or six years ago the term 'co-branding' was one of those hot marketing buzzwords. Nowadays co-branding is so commonplace as to be mundane. MORE
Many brands on Instagram showcase their products and how people use them ( Nike , Sephora ). Instagram is a marketing powerhouse for brands, companies, and nonprofits alike. If you want to target a younger demographic, Instagram could be for you, with 59% of online adults ages 18-29 active on the network. More than 500 million people have Instagram accounts, more than 300 million of which use it daily! MORE
Organizations that are top-of-mind in terms of inspiring “awe” include: MisFit Wearables , charity : water , Half the Sky , TED , Nike and TWLOHA. How are you inspiring awe? This week’s Healthcare Experience Design (HxD) conference found at #hxd2013 brings to mind the concept of “awe” in designing for change. Stanford researchers found that awe expands people’s perception of time, alters decision making and enhances well-being. MORE
It doesn't matter how Nike or MTV are building their web sites. On our Nonprofit911 webinar , we discussed why your web site's ability to convert visitors should be top of mind for program managers, fundraisers and executive directors. When you use Google Analytics , you'll have true visibility into what your visitors do online. Don't get trapped in endless meetings where your team argues about web site design issues! MORE
The difference is between Nike talking to me on Facebook, versus a friend and I talking to each other about Nike on Facebook. Our previous posts this week have been pretty positive about social media, their penetration, and their potential marketing (and for us, that means fundraising) contribution. Here are some additional views. Take a look at them and then give us your opinion in a quick three-question Agitator survey. MORE
Nike's marketing move last week wasn't smart. Nike traded older, poorer, rural consumers for younger, affluent, urban consumers.??Some GameStop is uniting the gaming community TODAY to raise $100,000 to support Make-A-Wish Foundation and Children’s Miracle Network Hospitals. And I'll be watching it all on Twitter where they are having an all-day Twitter-a-thon. MORE
In three words, Nike conveyed one of the best known brands and oft-repeated slogans in marketing history. Just Do It” instantly fills our heads with images of the Nike swoosh, the grace of Michael Jordan, and the grit and glory of a can-do attitude to stretching our own limits. Nike often quotes co-founder Bill Bowerman as saying, “If you have a body, you are an athlete.” And if you’re an athlete, you are a potential Nike customer. MORE
Groupon has a brand with the potential to join ranks with some of the best brands in the world (Starbucks, Mercedes, Nike, Apple, etc.). Enough people have registered their opinion to confirm this deal-breaker for everyone: Groupon’s Superbowl ads Sunday night were ill-conceived and offensive. Goodwill earned from this promotion: 0%. MORE
Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. Coke, Target, Ford, Fedex, and Nike practice all three to varying degrees. Target Fedex Nordstrom Starbucks Corporate Social Responsibility Coke Amazon Apple NikeSome things go better together in threes; a cheeseburger, fries and a Coke, for instance. Or, Crosby, Stills and Nash. MORE
Or how Nike is providing exclusive video from their posters. Hold onto your hats! I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects. Instead of typing into a text search box to get information you want—just point your phone or pad at an object or scene and all kinds of information pops up. It’s called augmented reality, and it’s going to change everything. MORE
So Foundation staff will need to work with Nike and all their other contracts to reassure them that the good the Foundation is doing is great for the company brand, far outweighing any legal challenges Lance is facing. Today’s news is reporting Lance Armstrong’s decision to not fight the doping charges. Many are saying he’s basically admitting he’s guilty. Herein lies one of the biggest challenges for nonprofits that are branded around a personality. MORE
Marketer Mark Schaefer shows how retailer American Eagle pulled a "Nike move" years ago and has reaped a big ROI. Surprise, surprise. Recent research confirms that companies are cheap. Many only give one percent of their pretax profits back to charity. Compare that to individuals who give double - even triple - the amount company's give. Of the $410 billion donated to nonprofits last year, companies only contributed five percent to that total. Womp womp. MORE
Two announcements this week. Two great upcoming events. I'm looking forward to seeing you at one or both of these events! Engage for Good's Winning with Corporate Partners in 2021 begins TODAY and continues through Friday. This is going to be a great event! Check it out and signup here! MORE
Nike Related Topics Cause Related Marketing
JANUARY 24, 2012
Paul Fidrych left a promising career at Nike to start a business with his wife that takes old bike inner tubes and upcycles them into useful things like dog collars, chew toys and water dishes. Cycle Dog Alden Keene Outdoor Retailer Trade Show TerraCycle Nike Paul FidrychAll while benefiting the Humane Society chapter in Portland. The company is cleverly named Cycle Dog.
Selfish Giving
FEBRUARY 10, 2021
Two announcements this week. Two great upcoming events. I'm looking forward to seeing you at one or both of these events! Engage for Good's Winning with Corporate Partners in 2021 begins TODAY and continues through Friday. This is going to be a great event! Check it out and signup here!
Selfish Giving
FEBRUARY 11, 2019
Join Catalist’s Brittany Hill for a FREE one-hour webinar that will highlight the findings from its 2018 research surveying over 1,000 Americans to better understand their perceptions and affinities toward the intersection of sports and social good. Signup HERE. Pro-athletes have always used their high profile to raise awareness for social injustices (e.g. Muhammad Ali, Bill Russell, Kareem Abdul-Jabbar, Jim Brown, Arthur Ashe and Billie Jean King ).
Selfish Giving
SEPTEMBER 12, 2018
Nike's marketing move last week wasn't smart. Nike traded older, poorer, rural consumers for younger, affluent, urban consumers.??Some GameStop is uniting the gaming community TODAY to raise $100,000 to support Make-A-Wish Foundation and Children’s Miracle Network Hospitals. And I'll be watching it all on Twitter where they are having an all-day Twitter-a-thon.
Cause Related Marketing
MARCH 16, 2012
Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. Coke, Target, Ford, Fedex, and Nike practice all three to varying degrees. Target Fedex Nordstrom Starbucks Corporate Social Responsibility Coke Amazon Apple NikeSome things go better together in threes; a cheeseburger, fries and a Coke, for instance. Or, Crosby, Stills and Nash.
Cause Related Marketing
DECEMBER 14, 2009
Jude Hasbro Starbucks Southwest Airlines Apple Accenture NFL Motorola Hershey Tiger Woods Nike Salvation Army Five or six years ago the term 'co-branding' was one of those hot marketing buzzwords. Nowadays co-branding is so commonplace as to be mundane.
Cause Related Marketing
JANUARY 14, 2010
Tags: Yellow Bracelets Weiden+Kennedy Lucky magazine Lance Armstrong Foundation Oprah LiveSTRONG Nike
Public Sector Marketing 2.0
SEPTEMBER 26, 2010
This video (created by Nike) illustrates how re-branding the approach on poverty (note that re-branding is a marketing technique) could have a powerful effect on how we deal with it. Here’s the “Girl Effect&# video in case you missed the link at the top of this post: Tags: Marketing Videos listserve marketing nancy lee nike non profit marketing Social Marketing strategic marketing the girl effect
Mission Minded
MAY 6, 2015
We choose Nike over Reebok or Coke […]. A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. The author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vadar. Great consumer marketing does this: It positions one product against another. Blog Nonprofit Branding Storytelling
Fundraising 123
OCTOBER 16, 2013
If your favorite sportswear company is Nike, you''re not alone: Seventy-percent of Nike''s customers say they would buy a Nike product again. Follow these six simple tips to become the Nike of nonprofits and start turning first-time donors into lifetime givers: 1. Unfortunately, the opposite is true for nonprofits, and 70% of first-time donors never go on to give again.
EveryAction
MAY 26, 2015
For instance, my Nike sneakers don't appear to be lacing themselves up (shame), but my iPhone is beyond anything Marty Mcfly could imagine. The future is unpredictable. So naturally when we asked Chris Tuttle to predict the future of email, we were hoping for at best a rough guess. Instead, he gave us insightful analysis of the present, and a solid prediction of the future.
Mission Minded
MAY 6, 2015
We choose Nike over Reebok or Coke […]. A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. The author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vader. Great consumer marketing does this: It positions one product against another. Blog Nonprofit Branding Storytelling
Nonprofit Marketing Blog
AUGUST 12, 2011
In three words, Nike conveyed one of the best known brands and oft-repeated slogans in marketing history. Just Do It” instantly fills our heads with images of the Nike swoosh, the grace of Michael Jordan, and the grit and glory of a can-do attitude to stretching our own limits. Nike often quotes co-founder Bill Bowerman as saying, “If you have a body, you are an athlete.” And if you’re an athlete, you are a potential Nike customer.
A Small Change
MAY 27, 2015
Nike: just do it. A great follow up post from our friend Josh : 2 weeks ago we talked about my friend and his sticky notes – the big point: your technology doesn’t make your organized, YOU make you organized. All the tech in the world doesn’t change how you approach, prioritize, and organize your life. So, here’s 10 simple tips for getting organized – from theory to practicum. Reject the idea that bright, new, and shiny will make you more productive.
Nonprofit Marketing Blog
JULY 13, 2012
Nike is a master of empowerment marketing. And while we’re on the topic of Nike, my favorite app is Nike+. Are you looking for a better way to tell your organization’s story? Tired of watching your cause drown in the flood of marketing messages? Next Tuesday at 1pm ET, I’ll be having a conversation with Story Wars author Jonah Sachs about how to inspire people with your story - and more important, how to compel people to act.
SocialButterfly
MARCH 25, 2013
Organizations that are top-of-mind in terms of inspiring “awe” include: MisFit Wearables , charity : water , Half the Sky , TED , Nike and TWLOHA. How are you inspiring awe? This week’s Healthcare Experience Design (HxD) conference found at #hxd2013 brings to mind the concept of “awe” in designing for change. Stanford researchers found that awe expands people’s perception of time, alters decision making and enhances well-being.
Diva Marketing Blog
NOVEMBER 11, 2008
What if Nike was right? In this overwhelming world what One - 1 - I - thing would you "just do it?" " This is an experiment in synergy. Would love to hear your answer. It can be business or personal. You decide
Public Sector Marketing 2.0
APRIL 27, 2017
You add the Nike bot as a friend on FB Messenger| You ask it it to show you images of its latest Nike spring collection of 4mm drop running shoes | You choose the ones you like | The bot asks you if you would like to purchase them or see more information | You tell it that you would like to purchase them in a Size 12 | The bot asks you if your address is still X and your credit card number still ends in X (you had linked your payment account in Messenger prior to this interaction). |
J Campbell Social Marketing
AUGUST 23, 2017
Many brands on Instagram showcase their products and how people use them ( Nike , Sephora ). Instagram is a marketing powerhouse for brands, companies, and nonprofits alike. If you want to target a younger demographic, Instagram could be for you, with 59% of online adults ages 18-29 active on the network. More than 500 million people have Instagram accounts, more than 300 million of which use it daily!
ImpactMax
FEBRUARY 7, 2012
Or how Nike is providing exclusive video from their posters. Hold onto your hats! I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects. Instead of typing into a text search box to get information you want—just point your phone or pad at an object or scene and all kinds of information pops up. It’s called augmented reality, and it’s going to change everything.
Non Profit Marketing 360
APRIL 30, 2012
The first one is Nike, who developed a means to keep a running diary of your, well, running. Online social networking is all about the sharing, even sharing stuff you wished the rest of the world didn’t see. The opportunities for outreach are expanded exponentially through a social network like Twitter or a blogging site like Tumblr. For businesses, to garner thousands of ‘likes’ or ‘followers’ can be testament to your product’s popularity in the market.
Cause Related Marketing
NOVEMBER 28, 2012
The Apple-Nike tie-up. The point of co-branding… of which cause marketing is one type… is for brands to combine their advantages in such a way that they create worthwhile synergies. In an article from several years back, Accenture, the big consultancy, named six varieties of co-branding: Promotional/Sponsorship. This is the category cause marketing falls under. Also Papa John’s sponsorship of the National Football League. Ingredient.
SocialButterfly
MARCH 25, 2013
Organizations that are top-of-mind in terms of inspiring “awe” include: MisFit Wearables , charity : water , Half the Sky , TED , Nike and TWLOHA. How are you inspiring awe? This week’s Healthcare Experience Design (HxD) conference found at #hxd2013 brings to mind the concept of “awe” in designing for change. Stanford researchers found that awe expands people’s perception of time, alters decision making and enhances well-being.
Selfish Giving
JULY 10, 2019
Nike doesn't care if retirees in Arizona aren't buying its shoes. Newsletter reader Trish Conklin , Director of Corporate Sponsorships at One Warm Coat , had a great idea for a survey question: Does your nonprofit require corporate partners to make a minimum revenue commitment? The commitment could be upfront, or for a specific fundraiser when it's unclear how much will be raised (e.g. POS program, donation boxes, purchase or action triggered donation, etc.)
Selfish Giving
SEPTEMBER 26, 2018
Follow it up with this article from "Mom" (aka Carol Cone ) on how taking a knee made Nike stand up. ?? Tomorrow's my birthday! Truthfully, I don't like getting gifts on my birthday. What can you give the guy who has everything, including loyal email subscribers? In true Selfish Giving style, I'd rather GIVE presents to others on my birthday - and maybe get a few karma points in return!?? Are you ready? Here's what you get to choose from.
Fundraising 123
JULY 27, 2011
Nike Changes everything. When I was writing my book, Shift and Reset, I wanted to shake people up a little bit. I didn't want to just encourage you or point you in the right direction when looking for solutions, but I wanted to make you feel uncomfortable and look at things in different ways than we're used to. I want to shift your thinking, press the reset button and start over with the way you communicate. .
The Agitator
APRIL 10, 2012
My favorite for getting it right is the Nike example, where you build your own boot. Here from Email Insider is some practical advice on improving response to marketing emails. These examples are from the commercial sector, but the advice applies to online fundraising as well: 1. Make the journey creatively seamless.
Selfish Giving
OCTOBER 17, 2018
Nike isn't the only one benefiting from taking a stand. Oh, and for those partners bugging you for their "Nike moment." I think we can all agree that it's been one heck of a year! Massive hurricanes, the #MeToo movement, celebrity suicides, school shootings. Crazy, right? ?? But as a cause marketer, here are the three questions I want answered. Have the last 12 months really changed our perspective on what social causes matter the most?
Fundraising Coach
AUGUST 24, 2012
So Foundation staff will need to work with Nike and all their other contracts to reassure them that the good the Foundation is doing is great for the company brand, far outweighing any legal challenges Lance is facing. Today’s news is reporting Lance Armstrong’s decision to not fight the doping charges. Many are saying he’s basically admitting he’s guilty. Herein lies one of the biggest challenges for nonprofits that are branded around a personality.
The Agitator
APRIL 10, 2018
If you are Nike, you would rather have your swoosh on your own foundation than on Tiger Woods’ or Lance Armstrong’s when those athletes were at peak radioactivity. Hence their focus on the Nike Foundation and adolescent girls’ development around the world. FUNDRAISING BULLETIN! “An enterprise blockchain cryptocurrency company just funded every classroom project request on DonorsChoose.org.”
Nonprofit Marketing Blog
MAY 25, 2012
Iconic brands like Nike and Apple get it - and have broken through and touched hearts with the approach. Check out this fantastic video on the story wars. Here’s the idea: We shape our understanding of the world through mythical stories. But our world has grown complex, and the myths that once served us well do not always provide the insights and guidance we need to navigate our world. Enter marketers, who have become our modern-day myth makers, for good or for ill.
Marketing for Nonprofits
JUNE 18, 2008
This great video by Nike Foundation, called The Girl Effect, has been covered on Katya's Nonprofit Marketing Blog and over at GlobalGiving but I thought I'd add my 2 cents. 1) The music rocks! Consider adding music to your online work. Music engenders feelings and people connect to feelings. 2) Th e text rocks! Words are even more powerful when they are used to GREATER effect via BOLDING ITALICS ALL CAPS etc. Think E.E. Cummings. 3) The narrative rocks!
Selfish Giving
SEPTEMBER 19, 2018
Marketer Mark Schaefer shows how retailer American Eagle pulled a "Nike move" years ago and has reaped a big ROI. Surprise, surprise. Recent research confirms that companies are cheap. Many only give one percent of their pretax profits back to charity. Compare that to individuals who give double - even triple - the amount company's give. Of the $410 billion donated to nonprofits last year, companies only contributed five percent to that total. Womp womp.
The Agitator
JULY 31, 2012
So Nike might mean something a bit different to each of us … but not so different that the brand has no essence. In this recent post, The theater of the mind , Seth Godin advises marketers: “The most effective marketing story isn’t the one you tell to someone in your audience, it’s the one the person tells himself.” ” In Godin’s view good marketing opens the door to the prospect having a conversation with himself.
Fundraising 123
OCTOBER 21, 2010
It doesn't matter how Nike or MTV are building their web sites. On our Nonprofit911 webinar , we discussed why your web site's ability to convert visitors should be top of mind for program managers, fundraisers and executive directors. When you use Google Analytics , you'll have true visibility into what your visitors do online. Don't get trapped in endless meetings where your team argues about web site design issues!
Selfish Giving
APRIL 17, 2019
How historians got Nike to pull an ad campaign — in under six hours. The people who read my newsletter are corporate partnership pros, but the section that is most popular with readers is not "Partnership Notes." It's "Marketing Your Cause" - and with good reason! You realize that the better you market your cause, the easier it will be to recruit corporate partners. Since January I've been seeing a trend that I want to address.
Cause Related Marketing
APRIL 4, 2011
One of the Grand Prix awards winners at Cannes Lions International Advertising Festival in 2010 was for a Nike effort on behalf of Lance Armstrong’s LIVESTRONG Foundation. The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year. Please know that this list is hardly exhaustive. Thousands of cause marketing efforts take place each year.
Nonprofit Marketing Blog
SEPTEMBER 26, 2011
Jelly is principal of a communication arts studio in Portland and a former executive creative director of Wieden+Kennedy , where he was creative director for Google, Coke, Starbucks, Target and Nike, among other brands. Branding is changing, and it requires us to dig deeper. That was the message Jelly Helm delivered at last week’s Communication Network conference.
Marketing for Nonprofits
AUGUST 2, 2011
While there are MANY differences between selling Nike sneakers and selling social change, a lot of Tony's ideas about how to create high-performing and HAPPY teams are applicable to nonprofits. Tony Hsieh of Zappos fame , has shared some great information about the psychology of happiness in his newish book - Delivering Happiness: A Path to Profits, Passion and Purpose. You should read it!
Nonprofit Marketing Blog
JUNE 7, 2012
It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. BBMG has a new guide out for cause-conscious companies. I think some of the principles of so-called sustainable brands can work for nonprofits, too. So here are three that I find relevant, with my commentary on how they relate to our world. Start With What’s Sacred.
Selfish Giving
AUGUST 1, 2011
Jude or Product Red, and that didn’t work with the likes of Walmart, Coca Cola and Nike. Order Now and Get Free Stuff! 316 pages of lessons, advice, inspiration and examples that will guide your cause marketing success. That’s the best way my co-author, Joanna MacDonald, and I can describe Cause Marketing for Dummies , a new addition to the For Dummies series. Joanna and I were clear on why we wanted to write this book.
The Agitator
SEPTEMBER 17, 2009
The difference is between Nike talking to me on Facebook, versus a friend and I talking to each other about Nike on Facebook. Our previous posts this week have been pretty positive about social media, their penetration, and their potential marketing (and for us, that means fundraising) contribution. Here are some additional views. Take a look at them and then give us your opinion in a quick three-question Agitator survey.
Selfish Giving
FEBRUARY 8, 2011
Groupon has a brand with the potential to join ranks with some of the best brands in the world (Starbucks, Mercedes, Nike, Apple, etc.). Enough people have registered their opinion to confirm this deal-breaker for everyone: Groupon’s Superbowl ads Sunday night were ill-conceived and offensive. Goodwill earned from this promotion: 0%.
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