Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society

Cause Related Marketing

Paul Fidrych left a promising career at Nike to start a business with his wife that takes old bike inner tubes and upcycles them into useful things like dog collars, chew toys and water dishes. Cycle Dog Alden Keene Outdoor Retailer Trade Show TerraCycle Nike Paul Fidrych

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Which is more important? Fundraising or The Olympics?

Wild Woman Fundraising

They are having a fight over whether athletes will wear Nike or Adidas on the winning podium. This seems about right. Have you heard about everything going wrong with the games in the UK this year? Olympics corporate are just not making any friends at all.

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LIVESTRONG Cause Marketing

Cause Related Marketing

Tags: Yellow Bracelets Weiden+Kennedy Lucky magazine Lance Armstrong Foundation Oprah LiveSTRONG Nike

Co-Branding and Cause Marketing

Cause Related Marketing

Jude Hasbro Starbucks Southwest Airlines Apple Accenture NFL Motorola Hershey Tiger Woods Nike Salvation Army Five or six years ago the term 'co-branding' was one of those hot marketing buzzwords. Nowadays co-branding is so commonplace as to be mundane.

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The Girl Effect

Public Sector Marketing 2.0

This video (created by Nike) illustrates how re-branding the approach on poverty (note that re-branding is a marketing technique) could have a powerful effect on how we deal with it.

The 6 Keys to Donor Retention

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If your favorite sportswear company is Nike, you''re not alone: Seventy-percent of Nike''s customers say they would buy a Nike product again. Follow these six simple tips to become the Nike of nonprofits and start turning first-time donors into lifetime givers: 1. Unfortunately, the opposite is true for nonprofits, and 70% of first-time donors never go on to give again.

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Why Your Nonprofit Needs an Enemy

Mission Minded

We choose Nike over Reebok or Coke […]. A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. The author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vader. Great consumer marketing does this: It positions one product against another. Blog Nonprofit Branding Storytelling

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3 Simple Tips for Nonprofits to Win at Email in 2020 [Guest Post]

EveryAction

For instance, my Nike sneakers don't appear to be lacing themselves up (shame), but my iPhone is beyond anything Marty Mcfly could imagine. The future is unpredictable.

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New Facebook Features and Why They Matter

Public Sector Marketing 2.0

Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team typically set the direction for global digital technology. I mean that last part literally. What Facebook invests time and resources in tends to set the course for the entire digital ecosystem.

Just Do It - Post #1

Diva Marketing Blog

What if Nike was right? In this overwhelming world what One - 1 - I - thing would you "just do it?" " This is an experiment in synergy. Would love to hear your answer. It can be business or personal. You decide

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Meet the Story Wars author and get tips on improving your stories

Nonprofit Marketing Blog

Nike is a master of empowerment marketing. And while we’re on the topic of Nike, my favorite app is Nike+. Are you looking for a better way to tell your organization’s story? Tired of watching your cause drown in the flood of marketing messages?

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Nonprofit marketing: Just Do It

Nonprofit Marketing Blog

In three words, Nike conveyed one of the best known brands and oft-repeated slogans in marketing history. Just Do It” instantly fills our heads with images of the Nike swoosh, the grace of Michael Jordan, and the grit and glory of a can-do attitude to stretching our own limits. Nike often quotes co-founder Bill Bowerman as saying, “If you have a body, you are an athlete.” And if you’re an athlete, you are a potential Nike customer.

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The Ripple Effect – A Large Donation Shows Two Trends at Work

The Agitator

If you are Nike, you would rather have your swoosh on your own foundation than on Tiger Woods’ or Lance Armstrong’s when those athletes were at peak radioactivity. Hence their focus on the Nike Foundation and adolescent girls’ development around the world. FUNDRAISING BULLETIN!

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Sticky Notes Part II – The Practicum

A Small Change

Nike: just do it. A great follow up post from our friend Josh : 2 weeks ago we talked about my friend and his sticky notes – the big point: your technology doesn’t make your organized, YOU make you organized. All the tech in the world doesn’t change how you approach, prioritize, and organize your life. So, here’s 10 simple tips for getting organized – from theory to practicum. Reject the idea that bright, new, and shiny will make you more productive.

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Capturing Awe to Inspire Change

SocialButterfly

Organizations that are top-of-mind in terms of inspiring “awe” include: MisFit Wearables , charity : water , Half the Sky , TED , Nike and TWLOHA. How are you inspiring awe?

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Capturing Awe to Inspire Change

SocialButterfly

Organizations that are top-of-mind in terms of inspiring “awe” include: MisFit Wearables , charity : water , Half the Sky , TED , Nike and TWLOHA. How are you inspiring awe?

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How Nonprofits Can Be #InstaAwesome on Instagram

J Campbell Social Marketing

Many brands on Instagram showcase their products and how people use them ( Nike , Sephora ). Instagram is a marketing powerhouse for brands, companies, and nonprofits alike.

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A Three-Way Cause Marketing Tie-up Between Hasbro, Duracell and Toys for Tots

Cause Related Marketing

The Apple-Nike tie-up. The point of co-branding… of which cause marketing is one type… is for brands to combine their advantages in such a way that they create worthwhile synergies.

#SOCIALMEDIA: Rise Of Micro-Networks Might Reconfigure Social Outreach

Non Profit Marketing 360

The first one is Nike, who developed a means to keep a running diary of your, well, running. Online social networking is all about the sharing, even sharing stuff you wished the rest of the world didn’t see.

Do you know the difference between sponsorships, cause marketing and co-ventures?

Wild Woman Fundraising

Or when Nike and the Livestrong Foundation get together and make a shoe with little bikes on the bottom and the Livestrong colors, which, when you buy it, partially benefits the Livestrong foundation. Earlier this week, I attended the DonorPerfect conference (#dpcnc on Twitter).

The Girl Effect

Marketing for Nonprofits

This great video by Nike Foundation, called The Girl Effect, has been covered on Katya's Nonprofit Marketing Blog and over at GlobalGiving but I thought I'd add my 2 cents.

Advice On Boosting Email Response

The Agitator

My favorite for getting it right is the Nike example, where you build your own boot. Here from Email Insider is some practical advice on improving response to marketing emails. These examples are from the commercial sector, but the advice applies to online fundraising as well: 1. Make the journey creatively seamless.

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A call to arms: Let’s win the story wars

Nonprofit Marketing Blog

Iconic brands like Nike and Apple get it - and have broken through and touched hearts with the approach. Check out this fantastic video on the story wars. Here’s the idea: We shape our understanding of the world through mythical stories.

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Fill In The Blanks

The Agitator

So Nike might mean something a bit different to each of us … but not so different that the brand has no essence. In this recent post, The theater of the mind , Seth Godin advises marketers: “The most effective marketing story isn’t the one you tell to someone in your audience, it’s the one the person tells himself.” ” In Godin’s view good marketing opens the door to the prospect having a conversation with himself.

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Augmented reality—Search moves from text to objects

ImpactMax

Or how Nike is providing exclusive video from their posters. Hold onto your hats! I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects.

Are you a nonprofiteer AND a good consumer?

Wild Woman Fundraising

When Dan Pallotta says in his book Uncharitable that nonprofits are competing with Nike, Coke and other big name brands for the attention of donors, he is correct. Over on White Courtesy Telephone , there’s a new post on the Challenge of American Consumerism to Nonprofit Work.

How Smithfield Foods is Doing Well by Doing Good (And What You Can Learn From Them) [SPONSORED]

Selfish Giving

Check it out: Here’s a story that will inspire you to think bigger about your organization’s cause marketing efforts and goals. * * * Smithfield Foods is to the packaged meats and pork industry as Nike is to the athletic wear industry.

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How to Adapt When Everything Around You is Changing- A Nonprofit Organization Survival Guide

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Nike Changes everything. When I was writing my book, Shift and Reset, I wanted to shake people up a little bit. I didn't want to just encourage you or point you in the right direction when looking for solutions, but I wanted to make you feel uncomfortable and look at things in different ways than we're used to. I want to shift your thinking, press the reset button and start over with the way you communicate. .

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Grants for Innovation in Teaching 1 st - 12 th Graders

Seeking Grant Money Today

The program is presented by the Jordan Brand, a division of Nike, Inc. From The Foundation Center. Jordan Fundamentals Grant Programs Offers Funding for Public School Teachers Deadline: March 30, 2008 The Jordan Fundamentals Grant Program awards $1 million annually to teachers across the United States who motivate and inspire students toward achieving excellence. Applicants must be public school teachers or paraprofessionals working with students in grades one through twelve.

Social Media: What Priority For Fundraising?

The Agitator

The difference is between Nike talking to me on Facebook, versus a friend and I talking to each other about Nike on Facebook. Our previous posts this week have been pretty positive about social media, their penetration, and their potential marketing (and for us, that means fundraising) contribution. Here are some additional views. Take a look at them and then give us your opinion in a quick three-question Agitator survey.

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The new world order of branding - and what it means to you

Nonprofit Marketing Blog

Jelly is principal of a communication arts studio in Portland and a former executive creative director of Wieden+Kennedy , where he was creative director for Google, Coke, Starbucks, Target and Nike, among other brands. Branding is changing, and it requires us to dig deeper. That was the message Jelly Helm delivered at last week’s Communication Network conference.

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What Makes People Happy?

Marketing for Nonprofits

While there are MANY differences between selling Nike sneakers and selling social change, a lot of Tony's ideas about how to create high-performing and HAPPY teams are applicable to nonprofits.

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3 Ways the Lance Armstrong Foundation can Survive

Fundraising Coach

So Foundation staff will need to work with Nike and all their other contracts to reassure them that the good the Foundation is doing is great for the company brand, far outweighing any legal challenges Lance is facing.

3 lessons from cause-conscious companies

Nonprofit Marketing Blog

It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. BBMG has a new guide out for cause-conscious companies. I think some of the principles of so-called sustainable brands can work for nonprofits, too. So here are three that I find relevant, with my commentary on how they relate to our world. Start With What’s Sacred.

The Best Cause Marketing of 2010

Cause Related Marketing

One of the Grand Prix awards winners at Cannes Lions International Advertising Festival in 2010 was for a Nike effort on behalf of Lance Armstrong’s LIVESTRONG Foundation. The year 2010 was a memorable year for cause marketing.

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Just Do It - Post #2

Diva Marketing Blog

Playing off the Nike tag line. More than 25 years ago (before Nike's famous 'just do it' I worked for a company who handed out the prehistoric version of a blackberry to convention goers.

Cause Marketing for Dummies is Here!

Selfish Giving

Jude or Product Red, and that didn’t work with the likes of Walmart, Coca Cola and Nike. Order Now and Get Free Stuff! 316 pages of lessons, advice, inspiration and examples that will guide your cause marketing success.

Groupon’s Fumble Gives Causes Chance to Score Big

Selfish Giving

Groupon has a brand with the potential to join ranks with some of the best brands in the world (Starbucks, Mercedes, Nike, Apple, etc.).

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Extreme DIY Social Media Media Blogger Relations Training For PR/Ad Agencies

Diva Marketing Blog

We're changing Nike's Just Do It into "YOU do it" with Extreme DYI Social Media Blogger Relations Training For Agencies (and anyone else). I really like the beat you cover began one pitch that recently dropped into my inbox. Seems that PR people think that I am a media outlet. Sort of funny.

Trying to motivate people to change? Reward them.

Nonprofit Marketing Blog

For example: If I buy Nikes, I’ll feel like an athlete. If you’re familiar with marketing, you know the principle of a benefit exchange: a reward offered in return for taking an action. A benefit exchange answers the question: What’s in it for me? If I go to your meeting, I’ll get some face time with senior staff. Benefit exchanges are useful for all kinds of situations.