There is no better example of this than Product RED, which has built a top philanthropic brand through its cause marketing pacts with partners like Gap , Starbucks , Apple, and now, Nike. MORE
The Details: In addition to selling many pink ribbon products in their stores from names such as Nike, Reebok and Under Armour, Dick’s will kick-off the giving with a $250,000 donation to the National Breast Cancer Foundation. MORE
They recruited Neil to help run the company, drawing on his management experience with brands like Nike, PepsiCo, VF Brands, Conoco-Phillips and World Vision. MORE
The first one is Nike, who developed a means to keep a running diary of your, well, running. Online social networking is all about the sharing, even sharing stuff you wished the rest of the world didn’t see. MORE
We choose Nike over Reebok or Coke […]. A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. The author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vadar. Great consumer marketing does this: It positions one product against another. Blog Nonprofit Branding Storytelling MORE
Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team typically set the direction for global digital technology. I mean that last part literally. What Facebook invests time and resources in tends to set the course for the entire digital ecosystem. MORE
Organizations that are top-of-mind in terms of inspiring “awe” include: MisFit Wearables , charity : water , Half the Sky , TED , Nike and TWLOHA. How are you inspiring awe? MORE
Nike is a master of empowerment marketing. And while we’re on the topic of Nike, my favorite app is Nike+. Are you looking for a better way to tell your organization’s story? Tired of watching your cause drown in the flood of marketing messages? MORE
This great video by Nike Foundation, called The Girl Effect, has been covered on Katya's Nonprofit Marketing Blog and over at GlobalGiving but I thought I'd add my 2 cents. MORE
Jude or Product Red, and that didn’t work with the likes of Walmart, Coca Cola and Nike. Order Now and Get Free Stuff! 316 pages of lessons, advice, inspiration and examples that will guide your cause marketing success. MORE
If your favorite sportswear company is Nike, you''re not alone: Seventy-percent of Nike''s customers say they would buy a Nike product again. Follow these six simple tips to become the Nike of nonprofits and start turning first-time donors into lifetime givers: 1. Unfortunately, the opposite is true for nonprofits, and 70% of first-time donors never go on to give again. MORE
When Dan Pallotta says in his book Uncharitable that nonprofits are competing with Nike, Coke and other big name brands for the attention of donors, he is correct. Over on White Courtesy Telephone , there’s a new post on the Challenge of American Consumerism to Nonprofit Work. MORE
Nike Changes everything. When I was writing my book, Shift and Reset, I wanted to shake people up a little bit. I didn't want to just encourage you or point you in the right direction when looking for solutions, but I wanted to make you feel uncomfortable and look at things in different ways than we're used to. I want to shift your thinking, press the reset button and start over with the way you communicate. . MORE
Or when Nike and the Livestrong Foundation get together and make a shoe with little bikes on the bottom and the Livestrong colors, which, when you buy it, partially benefits the Livestrong foundation. Earlier this week, I attended the DonorPerfect conference (#dpcnc on Twitter). MORE
Do it gently, but as Nike says, Just Do it!” For the month of April, I’m hosting the nonprofit blog carnival. A carnival is a mix of contributions from bloggers and readers on a shared theme, and I chose the theme, “best advice.”. MORE
He is an award-winning branding expert for Nike, Motorola and Toyota, and Forbes, Mashable and Fast Company blogger. MORE
For instance, my Nike sneakers don't appear to be lacing themselves up (shame), but my iPhone is beyond anything Marty Mcfly could imagine. The future is unpredictable. MORE
They are having a fight over whether athletes will wear Nike or Adidas on the winning podium. This seems about right. Have you heard about everything going wrong with the games in the UK this year? Olympics corporate are just not making any friends at all. MORE
One of the Grand Prix awards winners at Cannes Lions International Advertising Festival in 2010 was for a Nike effort on behalf of Lance Armstrong’s LIVESTRONG Foundation. The year 2010 was a memorable year for cause marketing. MORE
Because of the ubiquity and power of small portable computers (aka smartphones) a raft of personal development software has emerged; Epic Win , Chore Wars , Super Better , and physical training apps like Nike+. Gold's Gym Will Ferrell Plus 3 Network Ron Burgandy University of Phoenix Gamifying Cause Marketing General Mills Zynga Cheesecake Factory Gamification Coke Nike Feeding America MORE
My favorite for getting it right is the Nike example, where you build your own boot. Here from Email Insider is some practical advice on improving response to marketing emails. These examples are from the commercial sector, but the advice applies to online fundraising as well: 1. Make the journey creatively seamless. MORE
We choose Nike over Reebok or Coke […]. A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. The author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vader. Great consumer marketing does this: It positions one product against another. Blog Nonprofit Branding Storytelling MORE
What if Nike was right? In this overwhelming world what One - 1 - I - thing would you "just do it?" " This is an experiment in synergy. Would love to hear your answer. It can be business or personal. You decide MORE
Tags: Yellow Bracelets Weiden+Kennedy Lucky magazine Lance Armstrong Foundation Oprah LiveSTRONG Nike MORE
It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. BBMG has a new guide out for cause-conscious companies. I think some of the principles of so-called sustainable brands can work for nonprofits, too. So here are three that I find relevant, with my commentary on how they relate to our world. Start With What’s Sacred. MORE
Nike: just do it. A great follow up post from our friend Josh : 2 weeks ago we talked about my friend and his sticky notes – the big point: your technology doesn’t make your organized, YOU make you organized. All the tech in the world doesn’t change how you approach, prioritize, and organize your life. So, here’s 10 simple tips for getting organized – from theory to practicum. Reject the idea that bright, new, and shiny will make you more productive. MORE
This video (created by Nike) illustrates how re-branding the approach on poverty (note that re-branding is a marketing technique) could have a powerful effect on how we deal with it. MORE
The Apple-Nike tie-up. The point of co-branding… of which cause marketing is one type… is for brands to combine their advantages in such a way that they create worthwhile synergies. MORE
Iconic brands like Nike and Apple get it - and have broken through and touched hearts with the approach. Check out this fantastic video on the story wars. Here’s the idea: We shape our understanding of the world through mythical stories. MORE
Jelly is principal of a communication arts studio in Portland and a former executive creative director of Wieden+Kennedy , where he was creative director for Google, Coke, Starbucks, Target and Nike, among other brands. Branding is changing, and it requires us to dig deeper. That was the message Jelly Helm delivered at last week’s Communication Network conference. MORE
So Nike might mean something a bit different to each of us … but not so different that the brand has no essence. In this recent post, The theater of the mind , Seth Godin advises marketers: “The most effective marketing story isn’t the one you tell to someone in your audience, it’s the one the person tells himself.” ” In Godin’s view good marketing opens the door to the prospect having a conversation with himself. MORE
In You’re Not Nike – Get Over It Jeff highlights the perils of corporate branding and why they shouldn’t be adopted by nonprofits. Fundraisers ask me all the time how they can have a successful cause marketing program, or build upon the one they have. MORE
For example: If I buy Nikes, I’ll feel like an athlete. If you’re familiar with marketing, you know the principle of a benefit exchange: a reward offered in return for taking an action. A benefit exchange answers the question: What’s in it for me? If I go to your meeting, I’ll get some face time with senior staff. Benefit exchanges are useful for all kinds of situations. MORE
Paul Fidrych left a promising career at Nike to start a business with his wife that takes old bike inner tubes and upcycles them into useful things like dog collars, chew toys and water dishes. Cycle Dog Alden Keene Outdoor Retailer Trade Show TerraCycle Nike Paul Fidrych MORE
Walmart, Starbucks, McDonald’s, Nike). The Arby’s Foundation , the giving arm of Arby’s Restaurant Group , the second largest sandwich shop chain in the United States, did something last week that rivals the good deeds of Santa Claus himself. MORE
Jude Hasbro Starbucks Southwest Airlines Apple Accenture NFL Motorola Hershey Tiger Woods Nike Salvation Army Five or six years ago the term 'co-branding' was one of those hot marketing buzzwords. Nowadays co-branding is so commonplace as to be mundane. MORE
It doesn't matter how Nike or MTV are building their web sites. On our Nonprofit911 webinar , we discussed why your web site's ability to convert visitors should be top of mind for program managers, fundraisers and executive directors. When you use Google Analytics , you'll have true visibility into what your visitors do online. Don't get trapped in endless meetings where your team argues about web site design issues! MORE
Organizations that are top-of-mind in terms of inspiring “awe” include: MisFit Wearables , charity : water , Half the Sky , TED , Nike and TWLOHA. How are you inspiring awe? MORE
In three words, Nike conveyed one of the best known brands and oft-repeated slogans in marketing history. Just Do It” instantly fills our heads with images of the Nike swoosh, the grace of Michael Jordan, and the grit and glory of a can-do attitude to stretching our own limits. Nike often quotes co-founder Bill Bowerman as saying, “If you have a body, you are an athlete.” And if you’re an athlete, you are a potential Nike customer. MORE
Groupon has a brand with the potential to join ranks with some of the best brands in the world (Starbucks, Mercedes, Nike, Apple, etc.). MORE
Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. Coke, Target, Ford, Fedex, and Nike practice all three to varying degrees. Target Fedex Nordstrom Starbucks Corporate Social Responsibility Coke Amazon Apple NikeSome things go better together in threes; a cheeseburger, fries and a Coke, for instance. Or, Crosby, Stills and Nash. MORE
Or how Nike is providing exclusive video from their posters. Hold onto your hats! I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects. MORE
So Foundation staff will need to work with Nike and all their other contracts to reassure them that the good the Foundation is doing is great for the company brand, far outweighing any legal challenges Lance is facing. MORE
Nike Related Topics Cause Related Marketing
JANUARY 24, 2012
Paul Fidrych left a promising career at Nike to start a business with his wife that takes old bike inner tubes and upcycles them into useful things like dog collars, chew toys and water dishes. Cycle Dog Alden Keene Outdoor Retailer Trade Show TerraCycle Nike Paul Fidrych
Wild Woman Fundraising
JULY 19, 2012
They are having a fight over whether athletes will wear Nike or Adidas on the winning podium. This seems about right. Have you heard about everything going wrong with the games in the UK this year? Olympics corporate are just not making any friends at all.
Cause Related Marketing
MARCH 16, 2012
Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. Coke, Target, Ford, Fedex, and Nike practice all three to varying degrees. Target Fedex Nordstrom Starbucks Corporate Social Responsibility Coke Amazon Apple NikeSome things go better together in threes; a cheeseburger, fries and a Coke, for instance. Or, Crosby, Stills and Nash.
Cause Related Marketing
FEBRUARY 8, 2012
Because of the ubiquity and power of small portable computers (aka smartphones) a raft of personal development software has emerged; Epic Win , Chore Wars , Super Better , and physical training apps like Nike+. Gold's Gym Will Ferrell Plus 3 Network Ron Burgandy University of Phoenix Gamifying Cause Marketing General Mills Zynga Cheesecake Factory Gamification Coke Nike Feeding America
Mission Minded
MAY 6, 2015
We choose Nike over Reebok or Coke […]. A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. The author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vadar. Great consumer marketing does this: It positions one product against another. Blog Nonprofit Branding Storytelling
Nonprofit Marketing Blog
JULY 13, 2012
Nike is a master of empowerment marketing. And while we’re on the topic of Nike, my favorite app is Nike+. Are you looking for a better way to tell your organization’s story? Tired of watching your cause drown in the flood of marketing messages?
Cause Related Marketing
JANUARY 14, 2010
Tags: Yellow Bracelets Weiden+Kennedy Lucky magazine Lance Armstrong Foundation Oprah LiveSTRONG Nike
Cause Related Marketing
DECEMBER 14, 2009
Jude Hasbro Starbucks Southwest Airlines Apple Accenture NFL Motorola Hershey Tiger Woods Nike Salvation Army Five or six years ago the term 'co-branding' was one of those hot marketing buzzwords. Nowadays co-branding is so commonplace as to be mundane.
Public Sector Marketing 2.0
SEPTEMBER 26, 2010
This video (created by Nike) illustrates how re-branding the approach on poverty (note that re-branding is a marketing technique) could have a powerful effect on how we deal with it.
Nonprofit Marketing Blog
MAY 25, 2012
Iconic brands like Nike and Apple get it - and have broken through and touched hearts with the approach. Check out this fantastic video on the story wars. Here’s the idea: We shape our understanding of the world through mythical stories.
SocialButterfly
MARCH 25, 2013
Organizations that are top-of-mind in terms of inspiring “awe” include: MisFit Wearables , charity : water , Half the Sky , TED , Nike and TWLOHA. How are you inspiring awe?
Nonprofit Marketing Blog
JUNE 7, 2012
It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. BBMG has a new guide out for cause-conscious companies. I think some of the principles of so-called sustainable brands can work for nonprofits, too. So here are three that I find relevant, with my commentary on how they relate to our world. Start With What’s Sacred.
Wild Woman Fundraising
JANUARY 14, 2011
When Dan Pallotta says in his book Uncharitable that nonprofits are competing with Nike, Coke and other big name brands for the attention of donors, he is correct. Over on White Courtesy Telephone , there’s a new post on the Challenge of American Consumerism to Nonprofit Work.
Cause Related Marketing
APRIL 4, 2011
One of the Grand Prix awards winners at Cannes Lions International Advertising Festival in 2010 was for a Nike effort on behalf of Lance Armstrong’s LIVESTRONG Foundation. The year 2010 was a memorable year for cause marketing.
A Small Change
MAY 27, 2015
Nike: just do it. A great follow up post from our friend Josh : 2 weeks ago we talked about my friend and his sticky notes – the big point: your technology doesn’t make your organized, YOU make you organized. All the tech in the world doesn’t change how you approach, prioritize, and organize your life. So, here’s 10 simple tips for getting organized – from theory to practicum. Reject the idea that bright, new, and shiny will make you more productive.
Fundraising Coach
AUGUST 24, 2012
So Foundation staff will need to work with Nike and all their other contracts to reassure them that the good the Foundation is doing is great for the company brand, far outweighing any legal challenges Lance is facing.
Nonprofit Marketing Blog
APRIL 9, 2013
For example: If I buy Nikes, I’ll feel like an athlete. If you’re familiar with marketing, you know the principle of a benefit exchange: a reward offered in return for taking an action. A benefit exchange answers the question: What’s in it for me? If I go to your meeting, I’ll get some face time with senior staff. Benefit exchanges are useful for all kinds of situations.
Selfish Giving
AUGUST 1, 2011
Jude or Product Red, and that didn’t work with the likes of Walmart, Coca Cola and Nike. Order Now and Get Free Stuff! 316 pages of lessons, advice, inspiration and examples that will guide your cause marketing success.
EveryAction
MAY 26, 2015
For instance, my Nike sneakers don't appear to be lacing themselves up (shame), but my iPhone is beyond anything Marty Mcfly could imagine. The future is unpredictable.
ImpactMax
FEBRUARY 7, 2012
Or how Nike is providing exclusive video from their posters. Hold onto your hats! I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects.
Selfish Giving
FEBRUARY 8, 2011
Groupon has a brand with the potential to join ranks with some of the best brands in the world (Starbucks, Mercedes, Nike, Apple, etc.).
The Agitator
APRIL 10, 2012
My favorite for getting it right is the Nike example, where you build your own boot. Here from Email Insider is some practical advice on improving response to marketing emails. These examples are from the commercial sector, but the advice applies to online fundraising as well: 1. Make the journey creatively seamless.
Fundraising 123
JULY 27, 2011
Nike Changes everything. When I was writing my book, Shift and Reset, I wanted to shake people up a little bit. I didn't want to just encourage you or point you in the right direction when looking for solutions, but I wanted to make you feel uncomfortable and look at things in different ways than we're used to. I want to shift your thinking, press the reset button and start over with the way you communicate. .
Nonprofit Marketing Blog
SEPTEMBER 26, 2011
Jelly is principal of a communication arts studio in Portland and a former executive creative director of Wieden+Kennedy , where he was creative director for Google, Coke, Starbucks, Target and Nike, among other brands. Branding is changing, and it requires us to dig deeper. That was the message Jelly Helm delivered at last week’s Communication Network conference.
The Agitator
JULY 31, 2012
So Nike might mean something a bit different to each of us … but not so different that the brand has no essence. In this recent post, The theater of the mind , Seth Godin advises marketers: “The most effective marketing story isn’t the one you tell to someone in your audience, it’s the one the person tells himself.” ” In Godin’s view good marketing opens the door to the prospect having a conversation with himself.
Mission Minded
MAY 6, 2015
We choose Nike over Reebok or Coke […]. A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. The author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vader. Great consumer marketing does this: It positions one product against another. Blog Nonprofit Branding Storytelling
Non Profit Marketing 360
APRIL 30, 2012
The first one is Nike, who developed a means to keep a running diary of your, well, running. Online social networking is all about the sharing, even sharing stuff you wished the rest of the world didn’t see.
Nonprofit Marketing Blog
APRIL 30, 2013
Do it gently, but as Nike says, Just Do it!” For the month of April, I’m hosting the nonprofit blog carnival. A carnival is a mix of contributions from bloggers and readers on a shared theme, and I chose the theme, “best advice.”.
Wild Woman Fundraising
OCTOBER 7, 2011
Or when Nike and the Livestrong Foundation get together and make a shoe with little bikes on the bottom and the Livestrong colors, which, when you buy it, partially benefits the Livestrong foundation. Earlier this week, I attended the DonorPerfect conference (#dpcnc on Twitter).
Selfish Giving
OCTOBER 18, 2011
The Details: In addition to selling many pink ribbon products in their stores from names such as Nike, Reebok and Under Armour, Dick’s will kick-off the giving with a $250,000 donation to the National Breast Cancer Foundation.
Diva Marketing Blog
NOVEMBER 11, 2008
What if Nike was right? In this overwhelming world what One - 1 - I - thing would you "just do it?" " This is an experiment in synergy. Would love to hear your answer. It can be business or personal. You decide
Selfish Giving
AUGUST 16, 2010
In You’re Not Nike – Get Over It Jeff highlights the perils of corporate branding and why they shouldn’t be adopted by nonprofits. Fundraisers ask me all the time how they can have a successful cause marketing program, or build upon the one they have.
Selfish Giving
DECEMBER 19, 2011
Walmart, Starbucks, McDonald’s, Nike). The Arby’s Foundation , the giving arm of Arby’s Restaurant Group , the second largest sandwich shop chain in the United States, did something last week that rivals the good deeds of Santa Claus himself.
Selfish Giving
JANUARY 4, 2010
There is no better example of this than Product RED, which has built a top philanthropic brand through its cause marketing pacts with partners like Gap , Starbucks , Apple, and now, Nike.
Fundraising 123
OCTOBER 21, 2010
It doesn't matter how Nike or MTV are building their web sites. On our Nonprofit911 webinar , we discussed why your web site's ability to convert visitors should be top of mind for program managers, fundraisers and executive directors. When you use Google Analytics , you'll have true visibility into what your visitors do online. Don't get trapped in endless meetings where your team argues about web site design issues!
Nonprofit Marketing Blog
DECEMBER 14, 2011
He is an award-winning branding expert for Nike, Motorola and Toyota, and Forbes, Mashable and Fast Company blogger.
SocialButterfly
MARCH 25, 2013
Organizations that are top-of-mind in terms of inspiring “awe” include: MisFit Wearables , charity : water , Half the Sky , TED , Nike and TWLOHA. How are you inspiring awe?
Cause Related Marketing
NOVEMBER 28, 2012
The Apple-Nike tie-up. The point of co-branding… of which cause marketing is one type… is for brands to combine their advantages in such a way that they create worthwhile synergies.
Nonprofit Marketing Blog
SEPTEMBER 8, 2011
They recruited Neil to help run the company, drawing on his management experience with brands like Nike, PepsiCo, VF Brands, Conoco-Phillips and World Vision.
Marketing for Nonprofits
JUNE 18, 2008
This great video by Nike Foundation, called The Girl Effect, has been covered on Katya's Nonprofit Marketing Blog and over at GlobalGiving but I thought I'd add my 2 cents.
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