Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society

Cause Related Marketing

Paul Fidrych left a promising career at Nike to start a business with his wife that takes old bike inner tubes and upcycles them into useful things like dog collars, chew toys and water dishes. Cycle Dog Alden Keene Outdoor Retailer Trade Show TerraCycle Nike Paul FidrychAll while benefiting the Humane Society chapter in Portland. The company is cleverly named Cycle Dog.

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How the Sports Industry Can Join Gillette, Nike as a ‘Woke’ Business [SPONSORED]

Selfish Giving

Join Catalist’s Brittany Hill for a FREE one-hour webinar that will highlight the findings from its 2018 research surveying over 1,000 Americans to better understand their perceptions and affinities toward the intersection of sports and social good. Signup HERE. Pro-athletes have always used their high profile to raise awareness for social injustices (e.g. Muhammad Ali, Bill Russell, Kareem Abdul-Jabbar, Jim Brown, Arthur Ashe and Billie Jean King ).

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Newsletter: Winning with Corporate Partners in 2021 Begins Today ; How to Hire Your Team’s First Marketer ; NFL, Nike Court a New Football Market: Girls

Selfish Giving

Two announcements this week. Two great upcoming events. I'm looking forward to seeing you at one or both of these events! Engage for Good's Winning with Corporate Partners in 2021 begins TODAY and continues through Friday. This is going to be a great event! Check it out and signup here!

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Newsletter: GameStop Aims to Score $100K TODAY for Charity ; At What Stores are Consumers Spending Money?; Nike’s Lesson for Nonprofits??

Selfish Giving

Nike's marketing move last week wasn't smart. Nike traded older, poorer, rural consumers for younger, affluent, urban consumers.??Some GameStop is uniting the gaming community TODAY to raise $100,000 to support Make-A-Wish Foundation and Children’s Miracle Network Hospitals. And I'll be watching it all on Twitter where they are having an all-day Twitter-a-thon.

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The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. Coke, Target, Ford, Fedex, and Nike practice all three to varying degrees. Target Fedex Nordstrom Starbucks Corporate Social Responsibility Coke Amazon Apple NikeSome things go better together in threes; a cheeseburger, fries and a Coke, for instance. Or, Crosby, Stills and Nash.

Co-Branding and Cause Marketing

Cause Related Marketing

Jude Hasbro Starbucks Southwest Airlines Apple Accenture NFL Motorola Hershey Tiger Woods Nike Salvation Army Five or six years ago the term 'co-branding' was one of those hot marketing buzzwords. Nowadays co-branding is so commonplace as to be mundane.

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LIVESTRONG Cause Marketing

Cause Related Marketing

Tags: Yellow Bracelets Weiden+Kennedy Lucky magazine Lance Armstrong Foundation Oprah LiveSTRONG Nike

The Girl Effect

Public Sector Marketing 2.0

This video (created by Nike) illustrates how re-branding the approach on poverty (note that re-branding is a marketing technique) could have a powerful effect on how we deal with it. Here’s the “Girl Effect&# video in case you missed the link at the top of this post: Tags: Marketing Videos listserve marketing nancy lee nike non profit marketing Social Marketing strategic marketing the girl effect

Why Your Nonprofit Needs an Enemy

Mission Minded

We choose Nike over Reebok or Coke […]. A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. The author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vadar. Great consumer marketing does this: It positions one product against another. Blog Nonprofit Branding Storytelling

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The 6 Keys to Donor Retention

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If your favorite sportswear company is Nike, you''re not alone: Seventy-percent of Nike''s customers say they would buy a Nike product again. Follow these six simple tips to become the Nike of nonprofits and start turning first-time donors into lifetime givers: 1. Unfortunately, the opposite is true for nonprofits, and 70% of first-time donors never go on to give again.

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3 Simple Tips for Nonprofits to Win at Email in 2020 [Guest Post]


For instance, my Nike sneakers don't appear to be lacing themselves up (shame), but my iPhone is beyond anything Marty Mcfly could imagine. The future is unpredictable. So naturally when we asked Chris Tuttle to predict the future of email, we were hoping for at best a rough guess. Instead, he gave us insightful analysis of the present, and a solid prediction of the future.

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Why Your Nonprofit Needs an Enemy

Mission Minded

We choose Nike over Reebok or Coke […]. A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. The author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vader. Great consumer marketing does this: It positions one product against another. Blog Nonprofit Branding Storytelling

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Mass Customization: 5 Benefits That Can Make Your Company More Competitive

Nonprofit Marketing Insights by GlobalOwls

Nike has become an industry leader in introducing mass customization. When customers input this information, they’re sharing more data about their likes and preferences, allowing Nike to create more personalized offers in the future.

Nonprofit marketing: Just Do It

Nonprofit Marketing Blog

In three words, Nike conveyed one of the best known brands and oft-repeated slogans in marketing history. Just Do It” instantly fills our heads with images of the Nike swoosh, the grace of Michael Jordan, and the grit and glory of a can-do attitude to stretching our own limits. Nike often quotes co-founder Bill Bowerman as saying, “If you have a body, you are an athlete.” And if you’re an athlete, you are a potential Nike customer.

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Sticky Notes Part II – The Practicum

A Small Change

Nike: just do it. A great follow up post from our friend Josh : 2 weeks ago we talked about my friend and his sticky notes – the big point: your technology doesn’t make your organized, YOU make you organized. All the tech in the world doesn’t change how you approach, prioritize, and organize your life. So, here’s 10 simple tips for getting organized – from theory to practicum. Reject the idea that bright, new, and shiny will make you more productive.

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Meet the Story Wars author and get tips on improving your stories

Nonprofit Marketing Blog

Nike is a master of empowerment marketing. And while we’re on the topic of Nike, my favorite app is Nike+. Are you looking for a better way to tell your organization’s story? Tired of watching your cause drown in the flood of marketing messages? Next Tuesday at 1pm ET, I’ll be having a conversation with Story Wars author Jonah Sachs about how to inspire people with your story - and more important, how to compel people to act.

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Capturing Awe to Inspire Change


Organizations that are top-of-mind in terms of inspiring “awe” include: MisFit Wearables , charity : water , Half the Sky , TED , Nike and TWLOHA. How are you inspiring awe? This week’s Healthcare Experience Design (HxD) conference found at #hxd2013 brings to mind the concept of “awe” in designing for change. Stanford researchers found that awe expands people’s perception of time, alters decision making and enhances well-being.

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Just Do It - Post #1

Diva Marketing Blog

What if Nike was right? In this overwhelming world what One - 1 - I - thing would you "just do it?" " This is an experiment in synergy. Would love to hear your answer. It can be business or personal. You decide

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New Facebook Features and Why They Matter

Public Sector Marketing 2.0

You add the Nike bot as a friend on FB Messenger| You ask it it to show you images of its latest Nike spring collection of 4mm drop running shoes | You choose the ones you like | The bot asks you if you would like to purchase them or see more information | You tell it that you would like to purchase them in a Size 12 | The bot asks you if your address is still X and your credit card number still ends in X (you had linked your payment account in Messenger prior to this interaction). |

How Nonprofits Can Be #InstaAwesome on Instagram

J Campbell Social Marketing

Many brands on Instagram showcase their products and how people use them ( Nike , Sephora ). Instagram is a marketing powerhouse for brands, companies, and nonprofits alike. If you want to target a younger demographic, Instagram could be for you, with 59% of online adults ages 18-29 active on the network. More than 500 million people have Instagram accounts, more than 300 million of which use it daily!

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#SOCIALMEDIA: Rise Of Micro-Networks Might Reconfigure Social Outreach

Non Profit Marketing 360

The first one is Nike, who developed a means to keep a running diary of your, well, running. Online social networking is all about the sharing, even sharing stuff you wished the rest of the world didn’t see. The opportunities for outreach are expanded exponentially through a social network like Twitter or a blogging site like Tumblr. For businesses, to garner thousands of ‘likes’ or ‘followers’ can be testament to your product’s popularity in the market.

Augmented reality—Search moves from text to objects


Or how Nike is providing exclusive video from their posters. Hold onto your hats! I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects. Instead of typing into a text search box to get information you want—just point your phone or pad at an object or scene and all kinds of information pops up. It’s called augmented reality, and it’s going to change everything.

Newsletter: Should Partners Make a Minimum Commitment? ; GameStop Salutes ‘The Brave’ with POS Fundraiser ; ACLU is Rocking Instagram Without Photos

Selfish Giving

Nike doesn't care if retirees in Arizona aren't buying its shoes. Newsletter reader Trish Conklin , Director of Corporate Sponsorships at One Warm Coat , had a great idea for a survey question: Does your nonprofit require corporate partners to make a minimum revenue commitment? The commitment could be upfront, or for a specific fundraiser when it's unclear how much will be raised (e.g. POS program, donation boxes, purchase or action triggered donation, etc.)

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Newsletter: Happy Birthday to You ; 10 Emerging Industries for Corporate Partnerships ; Best Channel for a Sponsorship Ask

Selfish Giving

Follow it up with this article from "Mom" (aka Carol Cone ) on how taking a knee made Nike stand up. ?? Tomorrow's my birthday! Truthfully, I don't like getting gifts on my birthday. What can you give the guy who has everything, including loyal email subscribers? In true Selfish Giving style, I'd rather GIVE presents to others on my birthday - and maybe get a few karma points in return!?? Are you ready? Here's what you get to choose from.

A Three-Way Cause Marketing Tie-up Between Hasbro, Duracell and Toys for Tots

Cause Related Marketing

The Apple-Nike tie-up. The point of co-branding… of which cause marketing is one type… is for brands to combine their advantages in such a way that they create worthwhile synergies. In an article from several years back, Accenture, the big consultancy, named six varieties of co-branding: Promotional/Sponsorship. This is the category cause marketing falls under. Also Papa John’s sponsorship of the National Football League. Ingredient.

Capturing Awe to Inspire Change


Organizations that are top-of-mind in terms of inspiring “awe” include: MisFit Wearables , charity : water , Half the Sky , TED , Nike and TWLOHA. How are you inspiring awe? This week’s Healthcare Experience Design (HxD) conference found at #hxd2013 brings to mind the concept of “awe” in designing for change. Stanford researchers found that awe expands people’s perception of time, alters decision making and enhances well-being.

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Newsletter: 10 Commandments of Cause Marketing ?? ; Podcasting is the New Blogging ; Companies to the Rescue

Selfish Giving

Nike isn't the only one benefiting from taking a stand. Oh, and for those partners bugging you for their "Nike moment." I think we can all agree that it's been one heck of a year! Massive hurricanes, the #MeToo movement, celebrity suicides, school shootings. Crazy, right? ?? But as a cause marketer, here are the three questions I want answered. Have the last 12 months really changed our perspective on what social causes matter the most?

Newsletter: Companies are Cheap, But Wait! ; Slurpees for a Cause; What You Can Learn from Giving Tuesday Model ?

Selfish Giving

Marketer Mark Schaefer shows how retailer American Eagle pulled a "Nike move" years ago and has reaped a big ROI. Surprise, surprise. Recent research confirms that companies are cheap. Many only give one percent of their pretax profits back to charity. Compare that to individuals who give double - even triple - the amount company's give. Of the $410 billion donated to nonprofits last year, companies only contributed five percent to that total. Womp womp.

How to Adapt When Everything Around You is Changing- A Nonprofit Organization Survival Guide

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Nike Changes everything. When I was writing my book, Shift and Reset, I wanted to shake people up a little bit. I didn't want to just encourage you or point you in the right direction when looking for solutions, but I wanted to make you feel uncomfortable and look at things in different ways than we're used to. I want to shift your thinking, press the reset button and start over with the way you communicate. .

Advice On Boosting Email Response

The Agitator

My favorite for getting it right is the Nike example, where you build your own boot. Here from Email Insider is some practical advice on improving response to marketing emails. These examples are from the commercial sector, but the advice applies to online fundraising as well: 1. Make the journey creatively seamless.

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3 Ways the Lance Armstrong Foundation can Survive

Fundraising Coach

So Foundation staff will need to work with Nike and all their other contracts to reassure them that the good the Foundation is doing is great for the company brand, far outweighing any legal challenges Lance is facing. Today’s news is reporting Lance Armstrong’s decision to not fight the doping charges. Many are saying he’s basically admitting he’s guilty. Herein lies one of the biggest challenges for nonprofits that are branded around a personality.

Newsletter: Social Media vs Website: Which is Best? ; St. Jude’s Cause Marketing Tops $1 Billion ; Two Revolts Against Selfish Selfie Culture

Selfish Giving

How historians got Nike to pull an ad campaign — in under six hours. The people who read my newsletter are corporate partnership pros, but the section that is most popular with readers is not "Partnership Notes." It's "Marketing Your Cause" - and with good reason! You realize that the better you market your cause, the easier it will be to recruit corporate partners. Since January I've been seeing a trend that I want to address.

A call to arms: Let’s win the story wars

Nonprofit Marketing Blog

Iconic brands like Nike and Apple get it - and have broken through and touched hearts with the approach. Check out this fantastic video on the story wars. Here’s the idea: We shape our understanding of the world through mythical stories. But our world has grown complex, and the myths that once served us well do not always provide the insights and guidance we need to navigate our world. Enter marketers, who have become our modern-day myth makers, for good or for ill.

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The Ripple Effect – A Large Donation Shows Two Trends at Work

The Agitator

If you are Nike, you would rather have your swoosh on your own foundation than on Tiger Woods’ or Lance Armstrong’s when those athletes were at peak radioactivity. Hence their focus on the Nike Foundation and adolescent girls’ development around the world. FUNDRAISING BULLETIN! “An enterprise blockchain cryptocurrency company just funded every classroom project request on”

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Craft the Perfect Tagline for Your Organization

NonProfit Hub

Nike’s “Just do it” says nothing about shoes or apparel—it simply expresses an attitude. This article is sponsored by Briteweb. Back in the day, Mad Men called them “slogans,” but now they’re more frequently called “taglines.” In either case, they’re pithy little phrases that are generally paired with a logo, placed at the bottom of a print ad or email signature, or tacked on to the end of a TV spot.

The Girl Effect

Marketing for Nonprofits

This great video by Nike Foundation, called The Girl Effect, has been covered on Katya's Nonprofit Marketing Blog and over at GlobalGiving but I thought I'd add my 2 cents. 1) The music rocks! Consider adding music to your online work. Music engenders feelings and people connect to feelings. 2) Th e text rocks! Words are even more powerful when they are used to GREATER effect via BOLDING ITALICS ALL CAPS etc. Think E.E. Cummings. 3) The narrative rocks!

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Cause Marketing for Dummies is Here!

Selfish Giving

Jude or Product Red, and that didn’t work with the likes of Walmart, Coca Cola and Nike. Order Now and Get Free Stuff! 316 pages of lessons, advice, inspiration and examples that will guide your cause marketing success. That’s the best way my co-author, Joanna MacDonald, and I can describe Cause Marketing for Dummies , a new addition to the For Dummies series. Joanna and I were clear on why we wanted to write this book.

Groupon’s Fumble Gives Causes Chance to Score Big

Selfish Giving

Groupon has a brand with the potential to join ranks with some of the best brands in the world (Starbucks, Mercedes, Nike, Apple, etc.). Enough people have registered their opinion to confirm this deal-breaker for everyone: Groupon’s Superbowl ads Sunday night were ill-conceived and offensive. Goodwill earned from this promotion: 0%.

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Fill In The Blanks

The Agitator

So Nike might mean something a bit different to each of us … but not so different that the brand has no essence. In this recent post, The theater of the mind , Seth Godin advises marketers: “The most effective marketing story isn’t the one you tell to someone in your audience, it’s the one the person tells himself.” ” In Godin’s view good marketing opens the door to the prospect having a conversation with himself.

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Brace Yourself, and Your Privacy: Nonprofits in the Age of Context


Wearable computers and sensors like the Nike FuelBand, FitBit, and soon the Google Glasses. In the last five years we’ve seen the worlds of mobile, social, and cloud technologies mature. We’ve come to expect that we’ll be able to share, collaborate, and sync our life and work from anywhere as a matter of course. Even as fanboys trumpet their favor for one platform or another, to some extent, traditional tech rivalries are becoming irrelevant.

How Smithfield Foods is Doing Well by Doing Good (And What You Can Learn From Them) [SPONSORED]

Selfish Giving

Check it out: Here’s a story that will inspire you to think bigger about your organization’s cause marketing efforts and goals. * * * Smithfield Foods is to the packaged meats and pork industry as Nike is to the athletic wear industry. If you’re operating in the cause marketing space and you’ve never heard of Smithfield Foods , you’re missing out. This is a company that exemplifies what it means to leverage the power of doing good while building its national and regional brands.

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Your Google Analytics Questions Answered!

Fundraising 123

It doesn't matter how Nike or MTV are building their web sites. On our Nonprofit911 webinar , we discussed why your web site's ability to convert visitors should be top of mind for program managers, fundraisers and executive directors. When you use Google Analytics , you'll have true visibility into what your visitors do online. Don't get trapped in endless meetings where your team argues about web site design issues!

The Best Cause Marketing of 2010

Cause Related Marketing

One of the Grand Prix awards winners at Cannes Lions International Advertising Festival in 2010 was for a Nike effort on behalf of Lance Armstrong’s LIVESTRONG Foundation. The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year. Please know that this list is hardly exhaustive. Thousands of cause marketing efforts take place each year.