Work Our Audience-Driven News Climate

Getting Attention

In their day, legendary journalists like Ben Bradlee of The Washington Post essentially defined the day’s news for their audiences. But today it’s a different story—Increasingly, audience interests shape journalists’ decisions on what’s news.

Nonprofit Communications in the Fake News Era

Kivi's Nonprofit Communications Blog

One of the byproducts of the nasty 2016 Election is the explosion of so-called ‘fake news’ — false information that is presented as fact by websites that appear to be authored by journalists but are instead authored by those looking to deceive (or in some cases create satire).

News 66

Trending Sources

How to Get Your Nonprofit Into the News During the Holidays

Kivi's Nonprofit Communications Blog

Some newspapers and TV news programs even take the step of running series that profile local heroes or charities. News outlets are often looking for interesting human interest stories during the holidays — and, in some cases, year-round.

Good and Bad News: Communicators More Strategic, But Less Focused

Kivi's Nonprofit Communications Blog

That’s the good news! But when we asked about the ability to focus on the implementation of the strategy, we see some bad news. I just pulled some preliminary data from our 2017 Nonprofit Communications Trends Report Survey.

News 61

Great News, Great Time to Ask

Getting Attention

It seems easiest to just send a quick victory email sharing the great news and linking to more detail on the win. Here’s my response to a fantastic question raised by one of our colleague nonprofit communicators this week. Eager to hear your thoughts !

News 78

Your E-News and Social Media Should Get Married. Really.

Kivi's Nonprofit Communications Blog

If your nonprofit is still doing an e-newsletter over here and doing social media over there , as if they were two people who only occasionally glance at each other from across the room, you have some matchmaking to do. It’s time to marry your e-newsletter and social media strategies.

News 47

Donor Retention: Good News And Poor Excuses

The Agitator

Although we’re far from breaking out the champagne in celebration of universal recognition that holding on to donors is an essential activity, the new Boomerang survey, The State of Donor Retention , contains some good news. At last!

Good News For A Friday

The Agitator

If your organization regularly beats 29%, this is a good news Friday! Just saw a brief analysis from Constant Contact of what gets emails opened. And it turns out that, as an industry, the nonprofit sector generates the highest open rates, with an average of 29%. Within the nonprofit sector, this study unfortunately only breaks out religious organisations which lead the way with 38% average open rates, and then medical services/associations at 32%.

A reflection on the reporting of “breaking news” during the Boston Manhunt

Public Sector Marketing 2.0

The focus of this post is merely to share a few thoughts on how I found myself tracking these events as they were unfolding and how the reporting and consumption of breaking news continues to undergo a massive transformation. Media News Rant Social Media

Cable News Fundraisers

The Agitator

Is there a similarity between cable news and the way some nonprofits operate? In Cable News Seth Godin wonders: “What if the fear and maiaise and anger isn’t merely being reported by cable news… “What if it’s being caused by cable news?” Tom’s Does Your Fundraising Depend on Urgency posted last week would suggest so.

Stop Working So Hard: Integrate Your E-News and Social Media Strategies

Kivi's Nonprofit Communications Blog

If your nonprofit is still doing an e-newsletter over here and doing social media over there , as if they were two totally different projects, you are working way too hard. It’s time to integrate and optimize your e-newsletter and social media strategies.

Revamping Your E-News Sign-Up Box

Kivi's Nonprofit Communications Blog

Here’s the signup box from the Humane Society of the United States , promising the latest news and action alerts: Here’s one from Network for Good , offering free tips with a clear benefit (improving your fundraising): Let Them See a Sample.

News 39

Great news: Charity as the “new necessity”

Nonprofit Marketing Blog

The good news for us? There are the things we need in life - and the things we want in life. My colleague Kate Olsen just sent me some fascinating information from AdAge on how the economic downturn can make certain “wants” become “needs” and vice versa.

News 34

News Flash … Emotion Works!

The Agitator

Along with your general avalanche of year-end online fundraising messages, I hope you’re including video to sell your story. December should deliver a boatload of compelling video fundraisers to eager donors! And in case you’re wondering what makes for a compelling video — one so impressive it will not only elicit a gift but also be widely shared by the recipient — here’s an article from the New Republic aiming to shed light.

Your Email Marketing and E-News Questions…Answered! [FREE WEBINAR]

Kivi's Nonprofit Communications Blog

You have questions about how to use email to engage your supporters. Kivi has answers. During our FREE WEBINAR next week, Kivi will answer: 30 Email Marketing Questions in 30 Minutes. Wednesday, April 5, 2017. 1:00 p.m. ET (10:00 a.m. Pacific).

Good news about Millennials and Fundraising

Fundraising Coach

There is good news for the future of philanthropy coming from reports about giving trends among members of the Millennial generation in North America. This week, I’m thrilled to introduce Christina Attard.

News 26

Good News About Mobile Donors

The Agitator

The mGive Foundation has released a survey indicating that mobile donors — whose giving experience normally involves texting $10 or $25 in response to an emergency appeal — can be cultivated through multiple channels. Just like most other donors (see yesterday’s Agitator post, What Is Integrated Marketing? ).

How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

Facebook should be used as part of the donor cultivation cycle , but it should not be relied upon to find new donors, form relationships with supporters and to broadcast your news and announcements to the greater community.

Bad News: Donors Don’t Hang Around, Either

Non Profit Marketing 360

The only news that could make a 50% churn rate of development directors look good is the 73% attrition rate of first-time donors. The post Bad News: Donors Don’t Hang Around, Either appeared first on Nonprofit Marketing 360. Photo credit: Bert Kaufmann.

5 Things I Bet You Didn’t Know About Facebook

J Campbell Social Marketing

So here are my 5 most recent things – s ome good, some bad, some both – that I bet you didn’t know about Facebook: 1) iPhone users have more control over their News Feed now. To activate it, go to the Facebook app on your phone, tab the “More” icon – in the lower-right corner of the News Feed.

Bad News From Breaking Bad

The Agitator

You’ve heard the old chestnut: ‘No publicity is bad publicity’ Well, the folks at the National Cancer Coalition are re-thinking that one! This ‘charity’ was recently listed as #21 on the “ America’s Worst Charities ” rankings by the Tampa Bay Times and The Center for Investigative Reporting. OK, by any definition, that’s not good publicity.

Social Media News Roundup

Non Profit Marketing 360

Facebook made significant changes last month. In the Stanford Social Innovation Review, blogger Amy Sample Ward explains their impact and directs you to links with more information. Twitter has launched a Twitter for Nonprofits program. Google Analytics has released a new and improved version. Allyson Kapin of Frogloop can explain it all. Blogger Mitch Joel makes a case for why you should be present on Google+ now. For your reference collection: 10 must-have social media primers.

NEWS FLASH: Most of your supporters don’t really want to be in your legacy society

iMarketSmart

The post NEWS FLASH: Most of your supporters don’t really want to be in your legacy society appeared first on MarketSmart | . But, oddly, that’s the first thing fundraisers offer legacy gift prospects and those who have disclosed their legacy gift intentions. .

Good LinkedIn news - and 3 things reasons to react

Nonprofit Marketing Blog

This is great news for us for three reasons. Here are two ways you can capitalize on the social good potential of today’s news: a. But I’d say these nice things anyway, because this is really good news for our sector Today, LinkedIn announced it’s adding a Volunteer Experience & Causes section to the Profile page. This means professional profiles aren’t just about about day jobs - they also incorporate volunteer work and favorite causes.

Upbeat Fundraising News

The Agitator

Here’s a good round-up of end-of-year fundraising projections , courtesy of the Chronicle of Philanthropy. The Chron’s own polling indicates that nearly six in ten charities expect to raise more in 2011 than 2010, with 28% expecting less. One out of five in survey said contributions are outpacing their 2010 donations by 20% or more. The Agitator hopes your nonprofit falls in that category … and if you do, please tell us and our readers how you did it!

7 Ways to get better response rates to your e-news

Nonprofit Marketing Blog

You want your e-news to have a focus and one clear call to action. A Donate button off to the side isn’t enough if the goal of the e-news is to raise money. Blog reader Marla Grant of the Florida Blood Services Foundation recently sent me a copy of her newsletters ( you can see them here ), which are chock-a-block with great stories. She was wondering how to increase donations through this email outreach, and kindly agreed to my sharing my advice as a post.

You Can Now Save Links On Facebook To Read Later – And It’s Awesome

J Campbell Social Marketing

Have you ever been browsing Facebook, on mobile or on desktop, and wanted to save something that you saw in your News Feed to read later? To access your saved links, look for the new “Saved” link in your Favorites on the left of your news feed).

Facebook in 2015 – What Nonprofits Need to Know

J Campbell Social Marketing

According to Facebook , the average user has about 1,500 new items they can see in their News Feed when they log on. Starting in January, overtly promotional posts will not get as much organic reach in the News Feed (read: they will get buried).

Three questions to ask yourself about your “e-news”

Nonprofit Marketing Blog

Do you need it? People are inundated with newsletters. Is there something truly special in yours? How about simply sending out something useful to your audience? At Network for Good, we send out weekly free fundraising tips rather than a newsletter about ourselves. Our nonprofits love it! If you’re an organization focused on diabetes, how about weekly tips for managing diabetes? If you have an e-newsletter, are you remembering the “e?”

How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

I am talking about narrowing and targeting the News Feeds that you get seen in. Facebook Pages can now create ads for desktop users and for mobile users that will be shown directly in the News Feed, rather than relegated to the right-hand column (on desktop) that no one looks at.

How to not contribute to fake news.

Public Sector Marketing 2.0

The post How to not contribute to fake news. Advice Tools berlin fake news lorry toolsAs I write this post, I’m waiting for a flight at Pearson International Airport reading through the incoming notifications on my mobile regarding the tragic Berlin Christmas Market lorry incident. At this point, a few deaths have already been confirmed, however judging by the verified images and videos coming from the location, there will surely be many more.

E-News that Gets Attention & Generates Action—NYC Workshop, Feb. 16

Getting Attention

Best of all, you’ll walk out of the workshop with a practical, doable plan for your e-news launch or re-do, ready to be implemented ! Invest three hours to learn how to use e-newsletters to grow and engage your organization’s base of donors, volunteers, program participants and more. Email remains the core communications tool, and one that’s going to be around for the long run. But you have to use it right!

The Godfather of Cause Asks: Where Do I Get The Latest Cause News & Information?

Selfish Giving

I got a tweet the other day that made me think of a scene from The Godfather when Vito Corleone calls in a favor from the undertaker. With his dead son, Sonny, on a stretcher beside him, The Godfather makes his request: “I want you to use all your powers — and all your skills.

Dealing With Gloomy News

The Agitator

The Chronicle of Philanthropy reports that two-thirds of donors are planning to cut back their giving in the balance of the year, blaming the sour economy. And this Peter Hart survey for Citibank provides an excellent look at the depth of the public’s economic gloom. What to do?

Where I Get My Cause News (and Everything Else for That Matter)

Selfish Giving

Today, on Razoo I posted 3 Steps to Using Twitter to Gather Nonprofit News. The post has a good list of cause marketing resources if you’re upping your commitment to following cause marketing news and trends in 2013.

Fake News. Fake Fundraising.

The Agitator

Sooner or later the fake news scams, hoaxes and parodies that marked this past campaign season on social media had to spill over into online fundraising.

News Flash - Innovative New Idea! Listen To Your Customers.

Diva Marketing Blog

She asked, "What should we talk about in this new social web of yours.". I responded. It's not necessarily my social web. It's yours and your customers and their friends and their family and. Ask them what they want from you and how they'd like to interact in the digital world.". "Ah,"

Smarter Museums – News from the Frontlines at the AAM Conference

JCA Insights

I love going to Minneapolis and St. JCA has a number of clients in the twin cities and it’s always great to catch up with them to see how they’re doing. This year, the American Association of Museums (AAM) held their annual conference in the twin cities, with a number of fantastic events hosted by our clients including the Minneapolis Institute of Arts, the Science Museum of Minnesota, the Walker Art Center and the Minnesota History Center.

The Difference Between Making the News and Being the News

SocialButterfly

According to the website, Futurity.org aggregates the best research news from a number of top universities (see image below for the list). But here’s the best part: Rather than try to get their research in the news, they have become the news. Collaboration.

Dear WhatsApp

Public Sector Marketing 2.0

Insight Media News Social Media acquisition Android apple bbm cross platform Facebook messaging Mobile whatsapp

SMS 69