How Charities Survive – My Gig On New Zealand’s Breakfast Show

Getting Attention

I had the incredible opportunity last month to work with nearly 100 of New Zealand’s charities and associations at the first-time Marketing by Association conference. In addition, I had the fun of being invited to guest on The Breakfast Show, New Zealand’s equivalent of Good Morning America. The focus (and this was the day before the earthquake in Christchurch, New Zealand) was how charities can survive in these tough times.

Headed to New Zealand to Help Nonprofits Connect – Join Me There in February?

Getting Attention

So what a terrific surprise it was to be contacted by the folks at New Zealand’s Association Resource Trust to keynote the first-time Marketing By Association Conference this coming February (summertime there). In fact, challenges for New Zealand’s nonprofits have grown even more dramatically than ours have, as in the past most charity funding came directly from the government. Nothing thrills me more than travel.


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There and back again: A fundraising trainer’s journey to New Zealand

Fundraising Coach

But I had a great time doing fundraising training for the last few weeks in New Zealand. We had a great time learning new things about the English language (“car parks&# instead of parking lots) and driving on the left. I even got to learn new ways to order coffee. I also took the time to experiment with a new blogging project Pitman Travels –a blog with tips and tricks culled from my 15+ years of professional travel.

#INTERVIEW: Sean Triner, Co-Founder and Chief Evangelist of Pareto Fundraising

Non Profit Marketing 360

Sean Triner is co-founder and “chief evangelist” of Pareto Fundraising , a direct marketing firm working in Australia , Hong Kong and New Zealand exclusively with nonprofit organizations. Looking at 45 charities who recently pooled their data for analysis, 150,000 of the 240,000 new appeals donors they acquired in 2011 were through direct mail.

Cool Cause Marketing Campaigns from Two Commonwealth Countries

Cause Related Marketing

Two cool new cause marketing concepts from two different Commonwealth countries. From New Zealand Donate your Deskto p invites people to download a little software to their desktop computer. So far Donate Your Desktop is for New Zealanders only, although I suspect there’s an opening here using a similar cause marketing approach to push ads to mobile devices like iPads and Kindles.

An introduction to the DISC personality assessment

Fundraising Coach

It’s a 9+ minute segment taken from the middle of a keynote I delivered last fall at the Tonic Conference, a conference for leaders of grassroots charities in New Zealand. Love (Stewardship) new zealand personality social skillsI love assessments and tests. I love taking the MBTI and the Highlands Ability Battery. One of the most popular things I share in my fundraising trainings is the D.I.S.C. personality assessment.

Is Email More Inspiring Than Social Media?

Kivi's Nonprofit Communications Blog

The report breaks down other regions around the world including Africa, Asia, Australia and New Zealand, Europe and Latin America and the Caribbean. According to the newly released 2020 Global Trends in Giving Report , it is!

Day in the Life of a Nonprofit Communicator – Brenda Bennett

Kivi's Nonprofit Communications Blog

Prior to that, she held the position of vice president for Virtual Spectator with offices in Oklahoma, Auckland, New Zealand, Melbourne, Australia and Hamilton, Bermuda. Brenda Bennett. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! 8:00 a.m. to 10:00 a.m – This series lets you describe your workday in your own words.

What’s Your Attitude For 2017?

The Agitator

But the festivities are over (unless you live in New Zealand, where we tend to chill out for the entire month of January). And I wonder what attitude you are bringing to your fundraising work in the new year. Of course Roger and I wish you all the best for 2017. Have a great year! Time to get down to business. Optimistic? Grumpy? Hopefully … optimistic. As Seth Godin noted in a recent post , “Attitude is the most important choice any of us will make.”

How Many Did You Lose?

The Agitator

If Roger wasn’t such a slavedriver (insisting: “You live in New Zealand, you have no right to be celebrating US holidays!”), With our US readers celebrating Memorial Day on Monday, the majority of Agitator readers won’t be reading this post until Tuesday morning. But do I get a day off?! [If ”), I’d be watching the French Open on TV and not writing a post at all.

Wanted: Young Fundraising Writers

The Agitator

After all, both of us are nearing our sell-by date … The Agitator is edited from New Zealand and the US … and both of us care a bunch about encouraging the next generation of fundraising agitators. We’re long overdue for an intergenerational and intercontinental post. To that end we’re delighted to join forces with our friends at SOFII to identify and foster fresh journalistic talent in fundraising.

Don’t Count On Unhappiness

The Agitator

According to the political pundits just about everybody in America is unhappy … damn mad, in fact (although to folks here in New Zealand, ‘mad’ has a different connotation in this case). Isn’t that the explanation for the success of Bernie and, even more so, Donald, according to the political analysts? Especially Donald and his angry white men. Hang on … fundraisers be careful.

Fundraisers Are Lucky Marketers

The Agitator

This after graduating with a commerce/marketing degree from Victoria University in Wellington, New Zealand. Permit me a moment of personal reflection today. Today my youngest daughter started her first ‘real’ job, as an ‘account executive’ at Saatchi & Saatchi. I spared no effort in the last couple of years to nudge her in the direction of the nonprofit sector.

Happy New Year!

The Agitator

Agitators in Australia and New Zealand, China, India and Thailand (most of the planet) are already into the New Year, while those in Europe, the U.K. and North and South America are still in their New Year’s Eve mode. No matter where you’re receiving this Agitator signal we wish you all the best in the brand new year. In New York City, at midnight introducing the 1 st , the 12,000-pound crystal ball will drop in Times Square.

On Giving Thanks

The Agitator

And, as for Agitators in Europe, Asia, Australia, New Zealand and South America we trust you’ll at least give thanks that the next two days will be Agitator-free. In the aftermath of Paris, Beirut and Bamako and with far too many politicians and demagogues working overtime to seize on the public’s anxieties, prejudices and deepest fears, The Agitator is pausing publication for the next two days to give thanks. Tomorrow is official Thanksgiving Day in the U.S.

Starting Over #5: Growing Without Direct Mail

The Agitator

When we first announced the Starting Over series, the very first comment we received came from Sarah Nutbrown who works for a small nonprofit in New Zealand. Sarah wrote, “We’re just starting to build up individual giving, with limited resources, all ideas on where we focus our energy are more than welcomed. Sean Triner said recently that if you don’t already have a good DM programme, don’t do DM acquisition because of the costs nowadays. How do we recruit? Face to face? Telephone?

Make Me Smile, Not Smirk

The Agitator

Given that I’m hiding out in New Zealand, I probably received far fewer email fundraising appeals than most Agitator readers during the end-of-the-year bombardment. [In In fact, my concealment is working, I can’t recall but one NZ-based charity ‘discovering’ me as an online target (compared to three mail appeals).] Most of what I did receive turned me off … I’m now a dedicated year-end NON-giver.

11 Ways to Get to Breakthrough Nonprofit Messaging

Getting Attention

I was invited to New Zealand to keynote a first-time conference for charities and associations, focused solely on marketing. It was like a spa for my nonprofit marketing mind and I now have many new ideas to try, fresh ways of looking at what I thought I knew cold and many conversations I want to have. An amazing opportunity came my way recently!

Story Conference for Nonprofits: Last day for pre-early bird

Fundraising Coach

But I am really excited about a brand new conference happening in Seattle in November. Without even having a list of speakers we''ve had people from as far away as New Zealand buy tickets for this conference. Hollywood expertise for your nonprofit. For years, Chris Davenport has creating videos for nonprofits, employing the storytelling techniques he honed in Hollywood. For the first time ever, he''s going to share them!

The 2016 - 2017 Best Nonprofit Conferences Calendar


Today, we're excited to announce the all-new list for 2017! Affect is a new community event highlighting the diversity of work and design behind social change. TechNow is the longest-running nonprofit technology conference in the Pittsburgh region – a whole day devoted to new, important technology trends and resources for nonprofits. Fast Company / New York, NY / $1,999. New partnerships with other sectors. New voices energizing conversations.

Why the Canadian Digital Service is a major milestone for Canada.

Public Sector Marketing 2.0

Bumping ahead were the UK, US, Australia and New Zealand among others. Basically old-guard communications practices were brought in to tackle the new media digital space. Over the course of the past two decades there have been numerous initiatives / movements relating to the Government of Canada and the digital space. I can see why it’s hard for people to get excited about yet another one.

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So many great free fundraising resources – Tom Ahern

Fundraising Coach

Share and Enjoy: Other Possibly Related posts: New Zealand Resources. Tweet There are so many great, free fundraising resources. I’m just now catching up on Tom Ahern’s wonderful newsletter. Tom is an amazing wordsmith of fundraising prose. Every couple week’s, Tom sends out an email filled with anecdotes backed by statistics, reminding us of the way to best communicate with our donors.

Where Are the Black Swans of Cause Marketing?

Cause Related Marketing

For years Europeans and the Romans before them presumed that there was no such a thing as a black swan because all the swans in the Old and New Worlds were white. Turns out black swans are common enough in Australia and New Zealand. As a result, the aphorism “all swans are white” signified something that was obviously true. Finally European explorers sighted a black swan in Australia in 1697 and a pair were captured in 1726.

Pls Join Me to Talk Nonprofit Marketing at NTC Conference – DC Next Week

Getting Attention

We arrived home from New Zealand last weekend but, of course, I brought home some evil plane germs (among other souvenirs) and between fighting those and jet lag have been in slow mode! But most importantly, this is a fantastic opportunity to meet others who do what you do (wear the marketing hat, or partial hat), share experiences and forge some great new brainstorming relationships you can carry through the conference and beyond! It’s so good to be back with you.

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The Cost of Being Boring

Social Marketing and Social Change

Who still believe that if they design the right message, and address the cost-benefit trade-off for engaging in new behaviors in just the right way, people will change. I find this attitude in all types of contexts, from people working in a developing country, developed nations such as the the US and New Zealand, and more recently in social media (Facebook ads seem particularly interesting these days).

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Creating the Business of My Dreams

Get Fully Funded

Then, one day, I attended a meeting where the speaker talked about a different kind of marketing and new ways to offer products and services. I’m travelling to amazing places to speak and teach (like Russia, New Zealand, and Jamaica) and I’m having a blast. If you’re a consultant to nonprofit organizations, chances are good that you started your business so that you could work for yourself and enjoy the freedom that comes with it.

Fundraising certainly is fun!

Fundraising Coach

Some of those outlets are three-pronged, some are two-pronged, some are two-pronged with a fat edge, some are tree shaped like the plugs in New Zealand. So I was thrilled when last week a Graham-Pelton colleague shared the New York Times Opinion piece by Arthur C. I often remind people that fundraising is a marathon, not a sprint. It takes hard work, strategic planning, and most importantly consistent execution of the plans.

Day Off

The Agitator

Roger and I are making our first joint public appearance in the history of The Agitator on Wednesday, although I’m cheating a bit … I’ll be there via Skype from New Zealand! Well, not exactly. We’ll be doing a rant of some sort on ‘Harnessing Change’, the theme of the 2012 Bridge Conference in Washington, DC.

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The power of thanking and #npstoryconf

Fundraising Coach

And did I mention people came from as far as New Zealand and France? Even though I''m currently doing fundraising trainings in Europe, I''m still basking in the glow of the Nonprofit Storytelling Conference in Seattle. An amazing experience. I''ve probably been to hundreds of conferences. But this one was like no other. A couple hundred people came together to shape their nonprofit''s stories.

3 things Disney has taught me about celebrations

Fundraising Coach

Rather than starting celebrating that year on New Years, why not start this July? There and back again: A fundraising trainer’s journey to New Zealand. I love going to Disney World in Florida. Disney has celebrations worked out to a science. Looking at this t-shirt today, I realized three things Disney’s taught me about celebrations and special events: Find excuses to celebrate. Disney seems to celebrate everything.

Two upcoming niche events catered to the public sector that I highly recommend

Public Sector Marketing 2.0

Besides the fact that I’m speaking at the event, my main reason for going is to learn, learn, learn and of course meet new people. New Zealand and Australia (among numerous other countries) are also part of the line-up. Every year I attend and/or speak at numerous conferences, events, and seminars related to marketing, communications, social media, technology and government. While they all seem to bring value to the table, certain ones stand out from the crowd.

The Cause Marketing Post in Which I Invoke Both God and Andrew Carnegie

Cause Related Marketing

Another influential paper called ‘Matthew Effects in Reading,’ found that early success in reading built on itself, while children that didn’t learn to read early were more likely to have trouble acquiring new skills later in life. The author, Keith Stanovich, called it the ‘Matthew Effect,’ after Matthew 25:29 in the New Testament: “For unto every one that hath shall be given, and he shall have abundance: but from him that hath not shall be taken away even that which he hath.”

3000 Agitator Posts … Time To Sign Off

The Agitator

But don’t worry, Roger will still carry the torch and in fact bring aboard The Agitator some new co-conspirators to continue the mission of inspiring fundraisers to raise the bar. Long time readers have figured out that I’ve manned the Southern Hemisphere Desk of The Agitator from Hawke’s Bay New Zealand. Today’s post is The Agitator’s 3,000th. And my final one.

Online Giving — 7 Tips For Maximum Donations

The Agitator

Watch out Australia and New Zealand … Big news below about Roger! But first our post. More often than not, I agree with the practical advice proffered by MobileCause. And quite often their advice is presented via straightforward, ‘spare the fluff’ infographics. Indeed, I wish The Agitator could afford their infographics designer.

Ask Without Fear turns 3 and is now worth $142.96

Fundraising Coach

in many different countries including New Zealand and Bermuda. And even the new DVD set is less expensive at only $124.95 It’s been three years since Ask Without Fear! came out! What a wild ride it’s been! I wrote Ask Without Fear! because there were so many wonderful causes here in Maine with amazingly passionate volunteers, but they were chronically underfunded. A few could afford to hire me to come in and work with them.

Creating Change with Social Marketing in 2009

Social Marketing and Social Change

Social Marketing Downunder Conference in Wellington, New Zealand, 12-13 March 2009. With nearly ubiquitous calls for ‘change’ and becoming part of it, the unspoken assumption is that people already know what to do – they just need ‘direction.’ Nothing could be further from the truth.

Fundraising’s Silver Bullet

The Agitator

Tom just weighed in from summertime New Zealand with the suggestion that we once again take up the important subject of donor service. He accompanied his suggestion with this quote from Seth Godin. “Reactive customer service waits until something is broken.

Feedback Week: Channel and Volume Preferences

The Agitator

Incidentally, unless you are fundraising in Australia or maybe New Zealand, don’t use “fortnightly.”). For those who missed yesterday’s post, we are going through the top donor comments to top nonprofits. And you don’t get much more “top” than channel and volume comments. Almost 20% of the total substantive comments were either “don’t mail/email/phone me” or “I would like to receive less mail/fewer phone calls/fewer emails.”

Big Mac® Fundraising

The Agitator

Compiled by the London-based international consultancy The Management Centre (=mc) and a 40 member team from a group of global charities, the new Index is designed to measure the relative philanthropy of countries around the world. Before the arrival of this new sesame-seeded metric, comparative giving around the globe was measured by The World Giving Index published annually by the UK’s Charities Aid Foundation.

The 10 Best mHealth Papers of 2012

Social Marketing and Social Change

A development and evaluation process for mHealth interventions: Examples from New Zealand. The mobile health (mHealth) space, especially as it relates to health behavior change and chronic and infectious disease management , has been a long running theme of mine for increasing reach, effectiveness, efficiency and equity of interventions. See Integrating cellphones and mobile technologies into public health practice -pdf ).

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What Really Works in Mobile Health? A Summary of the 2011 Conference

Social Marketing and Social Change

Among the new findings to be released shortly from the Project is that 1 in 4 adults say they are using mobile apps. Rob Furberg made the observation from his review that the US lags behind several other regions of the world in the number of randomized studies that have been done on mobile health (kudos to Australia/New Zealand, the UK and the EU - and there are many descriptive studies available from developing world countries).

It’s OK To Abuse Animals. Just Don’t Fight For Their Rights.

The Agitator

Tom — safely tucked behind a moat called the Pacific Ocean that surrounds The Agitator’s Southern Hemisphere HQ in New Zealand — where he tries to explain the Donald Trump phenomenon to horrified and petrified Kiwis. Here at The Agitator politicians are a never-ending source of amusement and amazement.

Science of Giving 6: The donation box-How do social norms, price & scrutiny affect what people do?

Nonprofit Marketing Blog

Researchers Richard Martin and John Randal have the answers… Martin and Randal conducted a series of real-world research studies at the City Gallery Wellington in New Zealand. Today, I continue my ongoing blogging of the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. This is the latest installment in my “ Cliffs Notes &# version of the book for nonprofit marketing and fundraising folks.

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