How Charities Survive – My Gig On New Zealand’s Breakfast Show

Getting Attention

I had the incredible opportunity last month to work with nearly 100 of New Zealand’s charities and associations at the first-time Marketing by Association conference.

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

I’ve written copy that’s run in the USA, the UK, Australia, Ireland, New Zealand the Middle East and South East Asia, and one thing shines through: no matter where you go, donors are much the same — people who care. Australia & New Zealand (joint 1st).

Trending Sources

This is not a pity party. You understand?

Wild Woman Fundraising

New Zealand. Nine of the new studies look specifically at rich, developed countries. Are you new here? Wow, hello hate mail!

Headed to New Zealand to Help Nonprofits Connect – Join Me There in February?

Getting Attention

So what a terrific surprise it was to be contacted by the folks at New Zealand’s Association Resource Trust to keynote the first-time Marketing By Association Conference this coming February (summertime there). Nothing thrills me more than travel.

An introduction to the DISC personality assessment

Fundraising Coach

It’s a 9+ minute segment taken from the middle of a keynote I delivered last fall at the Tonic Conference, a conference for leaders of grassroots charities in New Zealand. Love (Stewardship) new zealand personality social skillsI love assessments and tests.

Starting Over #5: Growing Without Direct Mail

The Agitator

When we first announced the Starting Over series, the very first comment we received came from Sarah Nutbrown who works for a small nonprofit in New Zealand. Sarah wrote, “We’re just starting to build up individual giving, with limited resources, all ideas on where we focus our energy are more than welcomed. Sean Triner said recently that if you don’t already have a good DM programme, don’t do DM acquisition because of the costs nowadays. How do we recruit? Face to face? Telephone?

There and back again: A fundraising trainer’s journey to New Zealand

Fundraising Coach

But I had a great time doing fundraising training for the last few weeks in New Zealand. We had a great time learning new things about the English language (“car parks&# instead of parking lots) and driving on the left. I even got to learn new ways to order coffee.

It’s OK To Abuse Animals. Just Don’t Fight For Their Rights.

The Agitator

Tom — safely tucked behind a moat called the Pacific Ocean that surrounds The Agitator’s Southern Hemisphere HQ in New Zealand — where he tries to explain the Donald Trump phenomenon to horrified and petrified Kiwis. Here at The Agitator politicians are a never-ending source of amusement and amazement.

Fundraisers Are Lucky Marketers

The Agitator

This after graduating with a commerce/marketing degree from Victoria University in Wellington, New Zealand. Permit me a moment of personal reflection today. Today my youngest daughter started her first ‘real’ job, as an ‘account executive’ at Saatchi & Saatchi. I spared no effort in the last couple of years to nudge her in the direction of the nonprofit sector.

Wanted: Young Fundraising Writers

The Agitator

After all, both of us are nearing our sell-by date … The Agitator is edited from New Zealand and the US … and both of us care a bunch about encouraging the next generation of fundraising agitators. We’re long overdue for an intergenerational and intercontinental post.

Cool Cause Marketing Campaigns from Two Commonwealth Countries

Cause Related Marketing

Two cool new cause marketing concepts from two different Commonwealth countries. From New Zealand Donate your Deskto p invites people to download a little software to their desktop computer.

#INTERVIEW: Sean Triner, Co-Founder and Chief Evangelist of Pareto Fundraising

Non Profit Marketing 360

Sean Triner is co-founder and “chief evangelist” of Pareto Fundraising , a direct marketing firm working in Australia , Hong Kong and New Zealand exclusively with nonprofit organizations. Looking at 45 charities who recently pooled their data for analysis, 150,000 of the 240,000 new appeals donors they acquired in 2011 were through direct mail.

How Many Did You Lose?

The Agitator

If Roger wasn’t such a slavedriver (insisting: “You live in New Zealand, you have no right to be celebrating US holidays!”), With our US readers celebrating Memorial Day on Monday, the majority of Agitator readers won’t be reading this post until Tuesday morning.

On Giving Thanks

The Agitator

And, as for Agitators in Europe, Asia, Australia, New Zealand and South America we trust you’ll at least give thanks that the next two days will be Agitator-free.

Why the Canadian Digital Service is a major milestone for Canada.

Public Sector Marketing 2.0

Bumping ahead were the UK, US, Australia and New Zealand among others. Basically old-guard communications practices were brought in to tackle the new media digital space.

Don’t Count On Unhappiness

The Agitator

According to the political pundits just about everybody in America is unhappy … damn mad, in fact (although to folks here in New Zealand, ‘mad’ has a different connotation in this case). Isn’t that the explanation for the success of Bernie and, even more so, Donald, according to the political analysts? Especially Donald and his angry white men. Hang on … fundraisers be careful.

11 Ways to Get to Breakthrough Nonprofit Messaging

Getting Attention

I was invited to New Zealand to keynote a first-time conference for charities and associations, focused solely on marketing. An amazing opportunity came my way recently!

Happy New Year!

The Agitator

Agitators in Australia and New Zealand, China, India and Thailand (most of the planet) are already into the New Year, while those in Europe, the U.K. and North and South America are still in their New Year’s Eve mode.

The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Today, we're excited to announce the all-new list for 2017! Affect is a new community event highlighting the diversity of work and design behind social change. Fast Company / New York, NY / $1,999. New partnerships with other sectors. New voices energizing conversations.

The power of thanking and #npstoryconf

Fundraising Coach

And did I mention people came from as far as New Zealand and France? Even though I''m currently doing fundraising trainings in Europe, I''m still basking in the glow of the Nonprofit Storytelling Conference in Seattle. An amazing experience.

The Cost of Being Boring

Social Marketing and Social Change

Who still believe that if they design the right message, and address the cost-benefit trade-off for engaging in new behaviors in just the right way, people will change.

Cost 20

Pls Join Me to Talk Nonprofit Marketing at NTC Conference – DC Next Week

Getting Attention

We arrived home from New Zealand last weekend but, of course, I brought home some evil plane germs (among other souvenirs) and between fighting those and jet lag have been in slow mode! But most importantly, this is a fantastic opportunity to meet others who do what you do (wear the marketing hat, or partial hat), share experiences and forge some great new brainstorming relationships you can carry through the conference and beyond! It’s so good to be back with you.

What’s Your Attitude For 2017?

The Agitator

But the festivities are over (unless you live in New Zealand, where we tend to chill out for the entire month of January). And I wonder what attitude you are bringing to your fundraising work in the new year. Of course Roger and I wish you all the best for 2017. Have a great year! Time to get down to business. Optimistic? Grumpy? Hopefully … optimistic. As Seth Godin noted in a recent post , “Attitude is the most important choice any of us will make.”

Story Conference for Nonprofits: Last day for pre-early bird

Fundraising Coach

But I am really excited about a brand new conference happening in Seattle in November. Without even having a list of speakers we''ve had people from as far away as New Zealand buy tickets for this conference. Hollywood expertise for your nonprofit.

Big Mac® Fundraising

The Agitator

Compiled by the London-based international consultancy The Management Centre (=mc) and a 40 member team from a group of global charities, the new Index is designed to measure the relative philanthropy of countries around the world.

Announcing the Fundraising Career Conference

Wild Woman Fundraising

Each year, he delivers dozens of workshops internationally, speaking recently at conferences in the Netherlands, Belgium, Australia, New Zealand, Italy and Slovakia as well as across the US and Canada.

Fundraising certainly is fun!

Fundraising Coach

Some of those outlets are three-pronged, some are two-pronged, some are two-pronged with a fat edge, some are tree shaped like the plugs in New Zealand. So I was thrilled when last week a Graham-Pelton colleague shared the New York Times Opinion piece by Arthur C.

Part 1: What is an Appeal Letter?

Wild Woman Fundraising

This whole country is now evacuating to New Zealand, and it’s going to make them lose their culture. get tons of money in the mail for your nonprofit. Do you like writing email or letters? Do you remember the joy of receiving a beautiful letter, and sending one in return?

3 things Disney has taught me about celebrations

Fundraising Coach

Rather than starting celebrating that year on New Years, why not start this July? There and back again: A fundraising trainer’s journey to New Zealand. I love going to Disney World in Florida. Disney has celebrations worked out to a science.

So many great free fundraising resources – Tom Ahern

Fundraising Coach

Share and Enjoy: Other Possibly Related posts: New Zealand Resources. Tweet There are so many great, free fundraising resources. I’m just now catching up on Tom Ahern’s wonderful newsletter. Tom is an amazing wordsmith of fundraising prose. Every couple week’s, Tom sends out an email filled with anecdotes backed by statistics, reminding us of the way to best communicate with our donors.

Creating the Business of My Dreams

Get Fully Funded

Then, one day, I attended a meeting where the speaker talked about a different kind of marketing and new ways to offer products and services. I’m travelling to amazing places to speak and teach (like Russia, New Zealand, and Jamaica) and I’m having a blast.

What Really Works in Mobile Health? A Summary of the 2011 Conference

Social Marketing and Social Change

Among the new findings to be released shortly from the Project is that 1 in 4 adults say they are using mobile apps. Rob Furberg made the observation from his review that the US lags behind several other regions of the world in the number of randomized studies that have been done on mobile health (kudos to Australia/New Zealand, the UK and the EU - and there are many descriptive studies available from developing world countries).

GPS 23

The 10 Best mHealth Papers of 2012

Social Marketing and Social Change

A development and evaluation process for mHealth interventions: Examples from New Zealand.

Paper 27

Day Off

The Agitator

Roger and I are making our first joint public appearance in the history of The Agitator on Wednesday, although I’m cheating a bit … I’ll be there via Skype from New Zealand! Well, not exactly. We’ll be doing a rant of some sort on ‘Harnessing Change’, the theme of the 2012 Bridge Conference in Washington, DC.

Where Are the Black Swans of Cause Marketing?

Cause Related Marketing

For years Europeans and the Romans before them presumed that there was no such a thing as a black swan because all the swans in the Old and New Worlds were white. Turns out black swans are common enough in Australia and New Zealand.

Ask Without Fear turns 3 and is now worth $142.96

Fundraising Coach

in many different countries including New Zealand and Bermuda. And even the new DVD set is less expensive at only $124.95 It’s been three years since Ask Without Fear! came out! What a wild ride it’s been! I wrote Ask Without Fear!

Two upcoming niche events catered to the public sector that I highly recommend

Public Sector Marketing 2.0

Besides the fact that I’m speaking at the event, my main reason for going is to learn, learn, learn and of course meet new people. New Zealand and Australia (among numerous other countries) are also part of the line-up. Every year I attend and/or speak at numerous conferences, events, and seminars related to marketing, communications, social media, technology and government. While they all seem to bring value to the table, certain ones stand out from the crowd.

The Cause Marketing Post in Which I Invoke Both God and Andrew Carnegie

Cause Related Marketing

Another influential paper called ‘Matthew Effects in Reading,’ found that early success in reading built on itself, while children that didn’t learn to read early were more likely to have trouble acquiring new skills later in life. The author, Keith Stanovich, called it the ‘Matthew Effect,’ after Matthew 25:29 in the New Testament: “For unto every one that hath shall be given, and he shall have abundance: but from him that hath not shall be taken away even that which he hath.”

Science of Giving 6: The donation box-How do social norms, price & scrutiny affect what people do?

Nonprofit Marketing Blog

Researchers Richard Martin and John Randal have the answers… Martin and Randal conducted a series of real-world research studies at the City Gallery Wellington in New Zealand. Today, I continue my ongoing blogging of the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. This is the latest installment in my “ Cliffs Notes &# version of the book for nonprofit marketing and fundraising folks.

Creating Change with Social Marketing in 2009

Social Marketing and Social Change

Social Marketing Downunder Conference in Wellington, New Zealand, 12-13 March 2009. With nearly ubiquitous calls for ‘change’ and becoming part of it, the unspoken assumption is that people already know what to do – they just need ‘direction.’ Nothing could be further from the truth.