How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

After seeing the Baltimore Sun piece, editors at The New York Times invited Pfeifer to contribute a piece to appear in its Room for Debate feature. Nonprofits that are able to identify news events and topics that relate to their missions — and can quickly provide insight and opinion around those events — stand a much better chance of getting their voices into the media than organizations that send out news releases announcing new programs or fundraising events.

Decent Humans: Chilton at Epilepsy Foundation of Metropolitan New York


Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference. We hope that by sharing their stories of aid, altruism, and passion, others will be inspired to make an even greater impact on the world we live in. Marketing Decent Humans


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How the New York Botanical Garden Uses Tumblr to Delight Their Fans

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The New York Botanical Garden has done an amazing job of mixing beautiful images, community conversation, education and personal reports through their blog on Tumblr -- an easy-to-use customizable blogging platform that emphasizes community, social sharing and photos. . It's a fantastic way to communicate internally, externally, and to reach new audiences." " Photo Source: New York Botanical Garden. Photo Source: New York Botanical Garden Tumblr .

CauseTalk Radio Ep19: New York Times Advertising Columnist Talks Cause Marketing

Selfish Giving

This week, Megan and I talk with Stuart Elliott, advertising columnist at The New York Times about his recent article on “Seeking Success by Helping to Feed the Hungry.” ” In it, Stuart profiles a new campaign called Run 10 Feed 10. CauseTalk Radio Podcast cause marketing new york times run 10 feed 10 stuart elliott

GOING, GOING FAST: Grab a Seat-May 18 E-Newsletter Workshop in New York City

Getting Attention

I promise you it’ll be an incredibly worthwhile three hours when you do. In Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect , you’ll learn everything you need to get a high-impact e-newsletter going for your nonprofit, or to strengthen the one you have. You’ll learn how to: Define realistic goals for your e-newsletter and who you have to reach to achieve them. Shape the right approach—content, style, how much interactivity with readers.

New York Fashionista Fantasy Trip

The Biddery Blog

Patrons will have the opportunity to bid on a variety of items and unparalleled opportunities during the fashionable fête, including a unique Napa Valley wine experience for four and a New York Fashion Week getaway that includes coveted tickets for the Jason Wu runway show for his Spring 2010 Collection. New York Fashionista Fantasy Trip Grab your best girlfriend and jet off to New York Fashion Week—September 2009--as you rub elbows with world's most fashionable set.

#URBANFARMING: 2013 NYC Youth Internship Applications Now Available

Non Profit Marketing 360

The folks at East New York Farms are now taking applications for the 2013 Youth Internship program. ENYF are looking for youth ages 13-15 who live or go to school in East New York and are interested in making a difference in their community. You can find the application here and more details at the East New York Farms website.

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Nonprofit in New York Uses SWEET Walk-a-thon Software to Raise over $500,000

Blue Sky Collaborative

A cool half million in a "bad economy." They are still going too. link] The North Shore LIJ Health System hosted a walkathon on May 16th that raised over $500K for Katz Institute for Women's Health and Katz Women's.

Just Give Us 1 Day to Transform Your Nonprofit Marketing Planning – June 16 in Seattle, Oct 12 in New York City

Getting Attention

We premiered the workshop in New York and D.C. Join Us in New York City on Wednesday, October 12. Join us at the Total Focus Marketing Plan Workshop. Seattle Early Bird Rate Runs through March 31 – Saves You $100. We’re back! I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a day—blueprint forever !

New York Times Takes Google To Task for Taking Philanthropy Lightly, Despite Many Attempts to Get It Right

Seeking Grant Money Today

In The New York Times ' January 29, 2011 Business Day feature, Google Finds It Hard To Reinvent Philanthropy , Stephanie Strom and Miguel Helft reflect on Google's charitable arm's giving, since 2004 when one of Google's founders, Larry Page, described what that charitable arm, called , now just DotOrg , upon its launch, would do. best practices The New York Times Google philanthropists

Is the Humans of New York Community Every Nonprofit's Dream?


Humans of New York (HONY) is an amazing example of how building an engaged community inspires people to rally together and raise money for an issue they are moved by. Good fundraising can make or break any nonprofit, but what makes truly good fundraising? One of the most important factors for success is a highly engaged community who is extremely passionate about your mission.

Is the Humans of New York Community Every Nonprofit's Dream?


Humans of New York (HONY) is an amazing example of how building an engaged community inspires people to rally together and raise money for an issue they are moved by. Humans of New York is the project of Brandon Stanton, a photographer who brings the world daily doses of the beautiful, scary, infinite, and intimate realities of people across New York City, and occasionally, the world.

#OurWork: NYU Faculty Against the Sexton Plan Marketing Campaign

Non Profit Marketing 360

Our client, NYU Faculty Against the Sexton Plan , sought to raise funds to continue its fight in preventing New York University from embarking on a multi-billion dollar plan to redevelop parts of Greenwich Village in New York City. Twitter: We used a combination of tweets, promoted tweets, direct messages, and retweets to add 822 new followers to the client’s Twitter account over a 10 day period. New Follows: 792. New Follows: 30.

#Development: Action Group ‘Do Something’ Grows Huge Through Small Smartphones

Non Profit Marketing 360

Last holiday season a text message was sent to about 500 young people in New York City who had been in contact with “Do Something&# but had not been much involved. As The New York Times then reported, she got the report from her colleagues, and “right then and there, she decided Do Something, a national nonprofit group that works to involve teenagers in civic activities, had to go mobile.

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#Interview: Steve Frillmann, Executive Director, Green Guerillas

Non Profit Marketing 360

We recently spoke with Steve Frillmann, executive director of Green Guerillas , a nonprofit organization that supports hundreds of community gardens (and gardeners) in New York City. I sent out three press releases and got an entry in a New York Times blog and a huge article in the New York Daily News. I’ve had conversations with others who say, ‘If you’re not doing this new thing, you’re falling behind.’&#.

A New Year – and a New Era in NYC?

Non Profit Marketing 360

Happy New Year to all. A new, equivalent parcel of land had to be found and given to the park to make up for giving the Tobacco Warehouse to a private arts organization and, at the end of the day, approval to remove the Warehouse has to be approved by the state legislature. We hope the court’s decisions will set a new standard for the protection of public space in our City. The post A New Year – and a New Era in NYC? As ever, we hope it will be a good one.

Would you let this New York Times columnist drown?

Donor Power Blog

At least, that's how it seems based on his recent New York Times piece, Would You Let This Girl Drown? Nicholas Kristof thinks we are lame. Railing the world's lack of attention to the crises in Darfur in other humanitarian disaster zones, he puts part of the blame on the nonprofit organizations that work in those areas: humanitarians are abjectly ineffective at selling their causes.

Good Listening Grows Loyal Friends (Case Study)

Getting Attention

Like many New Yorkers–along with scholars, researchers and librarians—I was outraged to learn that the New York Public Library (NYPL) planned to reshape its flagship research library to incorporate a circulating library. Help build the Library for the Future that New Yorkers need and deserve.” New York Times coverage heralded a positive response by most: “I’m very pleased both by the outcome but also by the process,” said Anthony T.

#Aging: Establishing A Business For Baby Boomers Calls For A Long-Distance Run

Non Profit Marketing 360

We welcome a new contributor to our ranks, Brenda Becker, an aging-services consultant. At first there were short jaunts around the neighborhood, followed by organized running events in Baltimore, and then “destination” runs in New York City, Phoenix, Orlando, etc. While starting a new business is rarely seen as a sport, there are many parallels. Building a new business is exciting, all-consuming, nerve-wracking, and very satisfying. Brenda Becker.

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Occupy Sandy Uses Ingenuity To Bring Relief

Non Profit Marketing 360

When Sandy struck the New York metro area, hundreds of volunteers (including my daughter), who honed their organizing skills last year in Occupy Wall Street, sprang into action as Occupy Sandy. Advocacy Nonprofit Volunteerism advocacy Amazon International Red Cross and Red Crescent Movement New York City Occupy Sandy Occupy Wall Street Sandy wedding registryOccupy Sandy at Firehouse (Photo credit: SpecialKRB).

Volunteer Recognition Matters, A Lot — Thank You Very Much

Getting Attention

We’re thrilled to welcome back guest blogger Colleen Farrell, Senior Director, Marketing and Communications at New York Cares. New York Cares did a study last year to try to measure the impact of recognition. They’re less costly to deploy than bringing in and training new recruits. Did you know it’s National Volunteer Week ? What better time to look at the role of recognition in volunteer communications.

3-Step Communications to Re-engage Volunteers for Fall

Getting Attention

We are delighted to have Colleen Farrell, Senior Director, Marketing and Communications at New York Cares , join us as a recurring guest blogger. New York Cares is New York City’s leading volunteer organization and runs volunteer programs for 1,000 nonprofits, city agencies and public schools, enabling more than 50,000 volunteers annually to contribute their time, expertise and energy to a wide array of organizations that address critical social needs citywide.

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#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising

Non Profit Marketing 360

But the New-York based staff has not been sitting on its laurels. Causevox moves to version 2. Rob Wu is co-founder of Causevox, an online social-media and donor-acquisition platform, and he and his team have been working hard over the last number of months moving the online system to 2.0. We had the pleasure of talking with Rob a year or so ago, when Causevox first went live.

#VIDEO: Freelance Producers & Reporters Wanted for Brooklyn Independent Television

Non Profit Marketing 360

Furthermore, “this is a chance to wear a slightly different hat than you may be used to, whether it’s reporting on a news or health issue facing our borough, profiling the work of an artist, interviewing a local athlete, or exploring what intrigues you about the new retail business or restaurant down the block.

#VIDEO: Freelance Producers Wanted for Brooklyn Independent Television. Stipend Offered.

Non Profit Marketing 360

” Furthermore, “this is a chance to wear a slightly different hat than you may be used to, whether it’s reporting on a news or health issue facing our borough, profiling the work of an artist, or exploring what intrigues you about the new retail business or restaurant down the block. Communications Community Cross-Post Marketing Nonprofit Opinion Resource Video Arts BRIC brooklyn Brooklyn Decker Community Media New York Retail Television Television program United States

#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part I)

Non Profit Marketing 360

But the New-York based staff has not been sitting on its laurels. Nonprofit CauseVox Charitable organization communication Fundraising marketing New York City Non-profit organization philanthropy Rob Wu Social Media Technology web 2.0Causevox moves to version 2 Rob Wu is co-founder of Causevox, an online social-media and donor-acquisition platform, and he and his team have been working hard over the last number of months moving the online system to 2.0.

#PROAGING: Technology Can Encourage Socialization & Longevity

Non Profit Marketing 360

The winner of the first grant was Selfhelp Community Services in New York City, which is developing a ‘Virtual Senior Center’ for socializing and education. Perhaps the greatest gift of life is the ability to share many its aspects with others. We have communication skills and empathies that can enliven mundane tasks and reinforce the greater joys and tragedies of the human experience.

#Tech: CES 2012 Shows Off The Flat Entertainment Coming Post-Recession

Non Profit Marketing 360

The always informative-and-entertaining David Pogue of The New York Times tried to sum up the wares on display in this way: If you just peek into the huge International Consumer Electronics Show , you might think that it’s mostly a deafening showcase for tablets, thin TV screens, superthin laptops and Android phones.

#SocialNetworks: Primary Politics Offer Models For SM Strategy

Non Profit Marketing 360

As voters in New Hampshire head to polls to divvy up delegates for the Republican Convention (and the uncontested Democratic one), all the candidates are doing what Barack Obama did so singularly in 2008: developing social-media strategies meant to expand their bases, to parry jibes from their opponents, and to launch a few of their own attacks. Click to enlarge.

#Aging: Some American Cities Meeting The Challenges Of Boomer Residents

Non Profit Marketing 360

For urban dwellers in New York, though, the homes they live in and the places they want to frequent might not be ready for such developments. But in this rare instance, New York is not the harbinger of style or innovation: Atlanta is creating what it calls “lifelong communities.&# there’s a push to fit senior concerns such as accessible housing into the city’s new planning and zoning policies. NYC has added 4 seconds to each crosswalk.

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Transparency & Cause Marketing: 5 Best Practices

Selfish Giving

I saw this sign in the gift shop at the American Museum of Natural History in New York City last weekend. Last month, the New York Attorney General issued guidelines entitled “Five Best Practices for Transparent Cause Marketing.” The guidelines the New York Attorney General issued include: 1. Cause Practices cause marketing new york attorney general guidelines transparencyOh, really. What portion of portion of proceeds?

Making Your Cause Marketing Promotion Clear and Understandable

Cause Related Marketing

In the fall of 2012 the New York Attorney General’s office released Five Best Practices for Transparent Cause Marketing. Case in point: This coming weekend June 28-29 Dave Matthews Band is doing a two-day concert at the Susquehanna Bank Center in Camden, New Jersey. sustainability New York State Best Practices for Cause Marketing Reverb Corporate Social Responsibility Dave Matthews Band cause marketing

#HowTo: Dropbox Is A Dream For Nonprofits’ Need To Share

Non Profit Marketing 360

We feel the pain of David Pogue, technology reporter and blogger at The New York Times : Every time I’m tempted to write about some tech product that’s been around awhile, I’m torn. Advice Communications Desktop Apps How-to iPad Apps iPhone Apps Marketing Newspaper Article Nonprofit Resource Reviews Site Administration Software Review Technology Web and Print Cloud computing communication David Pogue design DropBox File Sharing New York Times SnapFish SugarSync

Cause Marketing Our Thanks

Cause Related Marketing

Starting today you can use the We&Co smartphone app to thank firefighters, police officers and other first responders who distinguished themselves by their bravery, sacrifice and service during the attacks of 9/11 ten years ago in partnership with The New York Says Thank You Foundation. The match between We&Co and The New York Says Thank You Foundation, both of which are all about thanks, is just terrific.

#Health: Study Shows Advantages Of Conversation No One Wants

Non Profit Marketing 360

Fortunately, Paula Span of The New York Times discusses the full report and talks with Dr. Gunilla Lundquist, a palliative care specialist at Umea University and lead author of the study. Remember Obama’s Death Panels ? No, they didn’t exist. But like ‘cooties,’ the scared and the immature just kept repeating that they were waiting to snatch us up.

#CIVICS: Apple’s Billions In Tax Dodges Come Under Scrutiny

Non Profit Marketing 360

But now The New York Times has reported that Apple Inc. Funny how the ‘ New Normal ‘ is an economic condition every individual except the ‘ corporate individual ‘ is expected to live with. The corporation is in California, but not its tax liability. Apple Inc. is making it difficult to feel sympathy for Apple Inc.

#Tech: Apple’s Reputation Gets Pulped – Deservedly So?

Non Profit Marketing 360

True, the Apple web store was down for a bit yesterday, but when it came back up, no new iPad or iPhone 5. Which proved to be a ‘fortuitous’ move, given the fact that yesterday The New York Times published a scathing and in-depth report about workers’ conditions at technology-suppliers Foxconn in China. Tweets often move faster than facts.

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#Philanthropy: As Steve Jobs The CEO Retires, Will Steve Jobs The Philanthropist Step Forward?

Non Profit Marketing 360

Andrew Ross Sorkin has a well-researched, insightful, and heartfelt article on the ‘Dealbook’ website of The New York Times that traces Steve Jobs’s public philanthropic role (a non-existent one) in light of his possible anonymous efforts and statements on the issue. Keep your hands off of my stack. The Carnegies, the Mellons, the Rockafellers, the Buffetts… They all made scads of money in their chosen careers.

#SocialNetworks: Facebook Faces Backlash As Public Offering Nears

Non Profit Marketing 360

Jenna Wortham published a story in The New York Times last week about a few young people who left Facebook simply because they were uncomfortable about it. The social networking phenomenon that is Facebook offers wonderful opportunity for connection, for spreading the word, for sharing, for changing the world.

#Interview: Howard Adam Levy, Principal of Red Rooster Group

Non Profit Marketing 360

Howard Adam Levy is Principal of Red Rooster Group , a New York City-based branding, marketing and design agency for nonprofits. Howard, who began working with nonprofits as a graphic designer in 1991, founded the agency 10 years ago. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEnonprofit blog. NPM360: What is most challenging about branding nonprofits?

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Let’s Finally Banish the ‘Portion of the Proceeds’ Language from All Cause Marketing

Cause Related Marketing

Back in October 2012 the office of New York State’s Attorney General Eric Schneiderman released five “best practices” for conducting cause marketing in the Empire State. But a local cause marketing promotion reinforced for me the fact that every year a new generation of marketers arises that, as the story in the Bible puts it , “knew not Joseph.” New York State Best Practices for Cause Marketing Bad Cause Marketing Portion of the Proceeds Snowbird cause marketing

Resources For Issues Concerning Older Americans

Non Profit Marketing 360

Finally, a few Twitter accounts that are especially active and informative are @LeadingAge , the tweetstream of Joseph Coughlin , Director of Massachusetts Institute of Technology AgeLab, and @TheNewOldAge , Jane Gross’s blog at The New York Times. Numerous resources are available online and in print for information about elder care, aging, homes for older Americans, etc.

#Tech: Hidden Features Of iPhone Show A Caring Side Of Apple

Non Profit Marketing 360

Last month, Steve Pogue of The New York Times uncovered further evidence that Apple might not be one of the philanthropic giants (or even minnows), but its directors and engineers do indeed have hearts. ’ The technology is to help those who struggle with the motor skills required to manipulate a touchscreen, and it would even work for those whose hands are paralyzed: One new feature, called AssistiveTouch, is Apple’s accessibility team at its most creative.