How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate
Kivi's Nonprofit Communications Blog
MARCH 17, 2016
After seeing the Baltimore Sun piece, editors at The New York Times invited Pfeifer to contribute a piece to appear in its Room for Debate feature. Nonprofits that are able to identify news events and topics that relate to their missions — and can quickly provide insight and opinion around those events — stand a much better chance of getting their voices into the media than organizations that send out news releases announcing new programs or fundraising events.