GOING, GOING FAST: Grab a Seat-May 18 E-Newsletter Workshop in New York City

Getting Attention

Promote your e-newsletter to get the most from your effort. I promise you it’ll be an incredibly worthwhile three hours when you do. In Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect , you’ll learn everything you need to get a high-impact e-newsletter going for your nonprofit, or to strengthen the one you have. You’ll learn how to: Define realistic goals for your e-newsletter and who you have to reach to achieve them.

#OurWork: NYU Faculty Against the Sexton Plan Marketing Campaign

Non Profit Marketing 360

Working under the aegis of the Nonprofit Marketing 360 collaborative , MKCREATIVE and LCG Communications embarked on an ambitious campaign to promote an online silent auction for a client. Our client, NYU Faculty Against the Sexton Plan , sought to raise funds to continue its fight in preventing New York University from embarking on a multi-billion dollar plan to redevelop parts of Greenwich Village in New York City. New Follows: 792.

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#SocialNetworks: Is Google+ Ready For Nonprofit Big Time? (Part 2)

Non Profit Marketing 360

Let us begin by respectfully noting the tenth anniversary of the attacks in New York City, on the Pentagon, and on the thwarted attack in Shanksville PA on September 11th. Yet like any new tool, we are all working for ways to make it work for us. But the fact remains: the whole point of a social network is to build up peers and supporters and promoters. And few of us will have to learn new skills or create new logins to get into the behemoth that is Google.

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10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. Best Cause Marketing Promotions of 2015 Best Cause Marketing Promotions of 2014 Best Cause Marketing Promotions of 2013 My goal every January remains the same: to inspire you to create interesting, effective and lucrative cause marketing promotions that transform your cause and the world.

6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

After all the important stuff, I’m thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer. A great example of a promotion that flies in the face of convention is the 3rd Annual Hanes Virtual Sock Drive , which will distribute up to 250,000 socks from now until December 12. The Harpoon Brewery is my Boston pick for the top Thanksgiving cause marketing promotion.

Unconventional Cause Marketing Metrics

Cause Related Marketing

In 2011 Michael Glimcher, CEO of Glimcher Realty Trust cited as his metric an increased number of black cars on the streets of New York City as a sign of the U.S. Their cars are usually black and therefore especially visible in a sea of yellow cabs on a New York City street. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns

E-News that Gets Attention & Generates Action—NYC Workshop, Feb. 16

Getting Attention

Please join me for Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect , Thursday, February 16, 9:30 AM – 12:30 PM in New York City. Promote your e-newsletter to generate the greatest possible engagement and action! Invest three hours to learn how to use e-newsletters to grow and engage your organization’s base of donors, volunteers, program participants and more.

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5 Tips + 25 Ideas + 3 Tools to Take Your Nonprofit Events Virtual In the Age of Coronavirus – #NPCOVID19

J Campbell Social Marketing

How do we as nonprofit professionals start thinking about raising money and connecting with supporters in a different way, in this new environment? . But first I want to check in with you as people, and give you some advice to help you navigate through this new reality. .

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Newsletter: Turning Fans Into Partners & Partners Into Fans ; Beer Brands Are Booming During Bust Times; Why You Should be Running Facebook Ads Right Now

Selfish Giving

Brittany Hill at Accelerist and Michelle Matheson at the United Way of New York City delivered a great webinar. If you’re interested in new virtual asset options, their value to corporate donors, and how to identify the right virtual event, WATCH THIS WEBINAR.

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Transparency & Cause Marketing: 5 Best Practices

Selfish Giving

I saw this sign in the gift shop at the American Museum of Natural History in New York City last weekend. Last month, the New York Attorney General issued guidelines entitled “Five Best Practices for Transparent Cause Marketing.” The guidelines the New York Attorney General issued include: 1. Clearly describe the promotion. Cause Practices cause marketing new york attorney general guidelines transparencyOh, really.

Cause Marketing to the Fashionable Man

Cause Related Marketing

Joseph Pulitzer, publisher of the New York newspaper The World , runs an editorial saying that he would print the name of everyone who donated even one penny to the fund. The site takes direct donations for the four charities, they sponsor a benefit called The Gentlemen’s Ball in New York City in October, and they sell merchandise. I don’t know if that’s net or gross, although I do know how expensive it is to throw a charity ball in New York City.

In This Post I Get Defensive About Cause Marketing

Cause Related Marketing

In the lead up to the eagerly-anticipated Social Media Week in New York City later this month, Lisa Chau interviewed Mike Hemingway , who helped create the Dove Real Beauty campaign while at Olgivy & Mather. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

How to Gain Support for Your Niche Organization

NonProfit Hub

If your nonprofit has a niche cause and you’ve been struggling to find new supporters, these tips could help. They created a campaign called #GiveAShit , where they made a series of custom poop emojis for social media’s biggest stars to share online, promoted a free app that lets people create their own emojis and held a poop-themed art gallery event in New York City.

More Instant-On Cause Marketing for Japan Relief

Cause Related Marketing

In New York City, NBC Universal, the New York State Restaurant Association, among others, are leading a cross-town effort to benefit Japan through the American Red Cross. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

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Charity: Water versus Water.org and the Tide of Social Media Storytelling (#npcomm Showdown)

Kivi's Nonprofit Communications Blog

Charity: water is an organization ripe with emotion, starting at the top with founder Scott Harrison’s story of abandoning the fast life in New York City to work with the medical organization Mercy Ships in West Africa. I’d made my living for years in the Big Apple promoting top nightclubs and fashion events, for the most part living selfishly and arrogantly. Now the nonprofit has turned it into a video to promote membership into The Spring.

Paper Icon Campaign at Whole Foods Helps Launch FoodCorps

Cause Related Marketing

The nonprofit partner is New York City-based FoodCorps , a subset of AmeriCorps so new the ink on the logo isn’t yet dry. You may have read Mark Bittman’s column on the rollout in the New York Times 23 August 2011. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

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Newsletter: How to Monetize Your Content with Corporate Partnerships ; Cause Marketing Can Solve Sports’ Gen Z Problem ??? ?? ; Nonprofits That Smell Raise More Money

Selfish Giving

This was a great promotion.??The Associate Director, Corporate Partners, Forte Foundation , New York City 3. If you want to trace philanthropy all the way back to Aristotle check out this new book. Build an audience. Engage with that audience.

Cause Marketing State Parks

Cause Related Marketing

Aside from the timeliness, this cause marketing promotion is an especially close fit between AAA and the cause. To give you an idea of how remote that is, if you put a pin in a map where New York City is and strung out a piece of yarn from the pin that represented a 250 mile-radius, that radius would take in all of the Tri-State area, Philadelphia, Washington, D.C., Not all cause marketing is meant to get directly you to buy something.

A Honey of a Indiegogo Campaign

Cause Related Marketing

The charity involved sports the wonderful name, ‘Bees Without Borders,’ which was founded by New York father and son beekeepers Norm and Andrew Cote. For $1,000 Andrew Cotes’ will give you a tour of some of his 40 New York City rooftop beehives. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Buy One Give One Blankets

Cause Related Marketing

The New York office of design firm Beattie McGuinness Bungay has designed and is now selling an infant blanket meant to help new parents in the developing world to understand things like vaccinations, average infant growth, breast-feeding, illness-warning signs and the like, and they’re taking a BOGO approach to marketing the blankets. But the illiteracy that the Information Blanket addresses is the illiteracy of new parents.

Using 'Counters' to Your Advantage in Cause Marketing

Cause Related Marketing

AMD ran a counter on its electronic sign in Times Square in New York City that purported to show how much time is wasted by ‘slow’ Intel chips compared to ‘fast’ AMD chips. But, of course, Petsmart itself has no problem getting new flyers to newspapers across the company’s service area every week. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Can Suze Orman Afford to Do Cause Marketing?

Cause Related Marketing

Right now best-selling author and financial advice doyenne Suze Orman is appearing in ads on behalf of the QVC Channel’s annual Fashion Footwear Association of New York (FFANY) shoe event, which benefits cancer research. Now in its 18th year, the FFANY event takes place Thursday, October 13, 2011 at the Waldorf Astoria Hotel in New York City.

A Few Extra Steps in Your Cause Marketing Could Bring About a Blockbuster

Cause Related Marketing

Cause marketing, like all forms of sponsorship, requires activation, or promotion of the campaign in some form. It was a fancy New York City gala, in other words. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. Imagine, then, how sweet it is when you sign one or more members of the media as a campaign sponsor.

Kaizen and Cause Marketing

Cause Related Marketing

And it’s precisely the word to describe what Toyota’s marketing department practiced with its cause marketing effort called “ Meals Per Hour ,” which is a video about the people of Rockaways, New York in the wake of Superstorm Sandy in October 2012. Rockaways is a thin peninsula in Queens, New York that faces the Atlantic, sorta like a barrier island. But unless you’re a crow it’s a little remote for New York City.

The Ever-Growing Trend of Giving Days

NonProfit Hub

If you aren’t familiar with this concept, a giving day is when sponsors come together to host a 24-hour event where organizations and individuals focus on widespread fundraising, generally within a specific city or county. In fact, New York City’s #NYGivesDay raised $15.7 Promotion. Aside from providing a platform for donations, giving days offer a lot of free advertising and promotion. Something along the lines of: “(Your city’s) giving day is soon!

Cause Marketing Lessons From the Rodeo

Cause Related Marketing

Oh, the national championship events in Omaha and Oklahoma City can be seen on high-number cable stations, and occasionally the ‘rodeo game’ as the announcer kept referring to it will sometimes go to a few of the New York City exurbs as a novelty for the city-folks. Make the promotion hard to understand or to participate in. And frontload all the communication into the start of the promotion.

Visual Storytelling: Powerful Connections for Your Nonprofit

Getting Attention

Here’s an example: I had several meetings in the city (New York City, that is) yesterday, and was astonished to walk up to this compelling infographic on the side of a bus shelter. BoostUp , an organization that promotes the impact of mentoring and engage potential mentors, uses the Empire State Building, one of the iconic NYC images, to illustrate it’s point).

Cause Marketing Your Athletic Performance

Cause Related Marketing

In the 1926 World Series Babe Ruth heard about 11-year-old Johnny Sylvester, a New York boy who had been hurt in an accident and was in the hospital desperately ill. Good causes, it seems to the founders of New York City-based company Charity Bets , can be a terrific performance enhancers. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Study Links NFL Sponsorship and Purchasing Decisions. Does it apply to Cause Marketing?

Cause Related Marketing

Called “The Effect of Fan Passion and Official League Sponsorship on Brand Metrics: A Longitudinal Study of Official NFL Sponsors and ROO,” the study was co-authored by Anne Rivers of the New York City firm Brand Asset Consulting. Jude Children’s Research Hospital at Auto Zone during a promotion, the chances are high that I will notice and esteem Auto Zone in a way that I don't O'Reilly's. A study from Kirk Wakefield, Ph.D.

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Imagineering InstaGood: 7 Examples You Won’t Find On Mashable

SocialButterfly

A new comScore report reminds us that audiences are not audiences and that content can be discovered as much as broadcasted. Rather than trying to configure Instagram into a promotional tool, Sharpie uses it for storytelling with its images receiving an average of 1300 lifks and over 21 comments. If you want to address commuter health or promote walking, biking or taking the rail to work, this could be up your ally. How do you think about your content?

Bridging the Gaps in Cause Marketing

Cause Related Marketing

The circular, circa 2007, features two cause-related marketing efforts; one for the New York City police officers and firefighters who performed so bravely during 9-11, and the other for the Breast Cancer Research Foundation. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. Pictured at left is a circular for Designerchecks.com from the Alden Keene Cause Marketing Database.

Pioneers Needed.

Cause Related Marketing

The Salt Lake Valley is about the same longitude as New York City, but about 4500 feet higher in elevation. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns Today my adopted state of Utah celebrates Pioneer Day. It’s a founder’s day that commemorates the day an initial band of 151 settlers from the east landed in the Valley of the Great Salt Lake.

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Better Media Sponsorship in Cause Marketing

Cause Related Marketing

Cause marketing, like all forms of sponsorship, requires activation, or promotion of the campaign in some form. It was a fancy New York City gala, in other words. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. Imagine, then, how sweet it is when you sign one or more members of the media as a campaign sponsor.

Sheroes You Should Know: Inspiring Stories for #WomensHistoryMonth

EveryAction

Organizations like Room to Read , the Poetry Foundation , and Books in Homes USA work to promote literacy and the significance of literary works in our society - support their work today, bookworms! Writer and author of New York Times best seller "Bad Feminist," modern-day feminist icon Roxane Gay is a force of nature. she·ro (pl. sheroes) : a woman regarded as a hero.

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The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Today, we're excited to announce the all-new list for 2017! Affect is a new community event highlighting the diversity of work and design behind social change. TechNow is the longest-running nonprofit technology conference in the Pittsburgh region – a whole day devoted to new, important technology trends and resources for nonprofits. Fast Company / New York, NY / $1,999. New partnerships with other sectors. New voices energizing conversations.

The Best Cause Marketing of 2011

Cause Related Marketing

In May I reviewed a new spin on the strategy from General Mills, which offered a Win One, Give One promotion benefiting schoolchildren in Africa. Save a Million ' (GOSAM), the promotion has been going on in a low-key way since 2010. The Information Blanket isn’t the equivalent of a new baby manual. The nonprofit partner is New York City-based FoodCorps, a subset of AmeriCorps.

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July 24, A Day to Celebrate Pioneers Everywhere

Cause Related Marketing

The Salt Lake Valley is about the same latitude as New York City, but about 4500 feet higher in elevation. Because the Salt Lake Valley is on the eastern end of the rain shadow cast by the High Sierras, Salt Lake City gets less than 10 inches of rain a year. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. Today my adopted state of Utah celebrates Pioneer Day.

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A Tip of the Hat to Pioneers Everywhere

Cause Related Marketing

The Salt Lake Valley is about the same longitude as New York City, but about 4500 feet higher in elevation. Because the Salt Lake Valley is on the eastern end of the rain shadow cast by the High Sierras, Salt Lake City gets less than 10 inches of rain a year. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. Today my adopted state of Utah celebrates Pioneer Day.

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The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

Selfish Giving

My criteria for picking these promotions wasn’t based on dollars raised, but on how well they represented the potential for local cause marketing. Also, I’m looking for some great cause marketing promotions to include on my cause marketing page on Pinterest ! Program: Peapod Virtual Food Drive for The Food Bank for New York City. Location: New York City. Here are my picks for the best local cause marketing programs of 2011.

You Can Learn a Lot About What Reporters Think of Cause Marketing By the Questions They Ask

Cause Related Marketing

In January 1885 the Statue of Liberty was laying around New York City warehouses, still in pieces because the money to build the pedestal had run out. As far as differences go, cause marketing is more promotional than corporate philanthropy. Plus there are goals and objectives in a cause marketing promotion that are mostly absent in corporate philanthropy. I would add that it can also give corporate PR officers a new story to tell.

Demarketing Sugar Consumption in Drinks

Social Marketing and Social Change

Demarketing : Efforts aimed at discouraging (not destroying) the demand for a product which (1) a firm cannot supply in large-enough quantities, or (2) does not want to supply in a certain region where the high costs of distribution or promotion allow only a too little profit margin. The term came to me as I was reviewing th e New York City Health Department campaign 'Are You Pouring on the Pounds.'

Using Cause Marketing to Better Keep Customers for Life

Cause Related Marketing

My Hearing Centers will also offer as much as $1200 towards the purchase of new hearing aids when you trade-in existing hearing aids. In Metro New York City, the research agency purchased 48 hearing aids at prices ranging from $1,800 to $6,800 a pair. You can reasonably expect to need a new set every 5-7 years. That's because for most businesses it’s cheaper to keep a customer than to find and develop a new one.

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How to 10X Your Cause Marketing with Content Marketing: 3 Strategic Approaches

Selfish Giving

A new web site that was easier to read and navigate, especially on smartphones. Today, the society has in its New York City headquarters alone, 20+ communications and digital-technology professionals. Over time, the audience for the app becomes so large the aquarium explores other revenue areas and launches a Seafood Watch Conference to further promote the potential of sustainable living.