GOING, GOING FAST: Grab a Seat-May 18 E-Newsletter Workshop in New York City

Getting Attention

I promise you it’ll be an incredibly worthwhile three hours when you do. In Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect , you’ll learn everything you need to get a high-impact e-newsletter going for your nonprofit, or to strengthen the one you have. You’ll learn how to: Define realistic goals for your e-newsletter and who you have to reach to achieve them. Shape the right approach—content, style, how much interactivity with readers.

Just Give Us 1 Day to Transform Your Nonprofit Marketing Planning – June 16 in Seattle, Oct 12 in New York City

Getting Attention

We premiered the workshop in New York and D.C. Join Us in New York City on Wednesday, October 12. Join us at the Total Focus Marketing Plan Workshop. Seattle Early Bird Rate Runs through March 31 – Saves You $100. We’re back! I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a day—blueprint forever !

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Occupy Sandy Uses Ingenuity To Bring Relief

Non Profit Marketing 360

When Sandy struck the New York metro area, hundreds of volunteers (including my daughter), who honed their organizing skills last year in Occupy Wall Street, sprang into action as Occupy Sandy. Advocacy Nonprofit Volunteerism advocacy Amazon International Red Cross and Red Crescent Movement New York City Occupy Sandy Occupy Wall Street Sandy wedding registryOccupy Sandy at Firehouse (Photo credit: SpecialKRB).

#OurWork: NYU Faculty Against the Sexton Plan Marketing Campaign

Non Profit Marketing 360

Our client, NYU Faculty Against the Sexton Plan , sought to raise funds to continue its fight in preventing New York University from embarking on a multi-billion dollar plan to redevelop parts of Greenwich Village in New York City. Twitter: We used a combination of tweets, promoted tweets, direct messages, and retweets to add 822 new followers to the client’s Twitter account over a 10 day period. New Follows: 792. New Follows: 30.

#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising

Non Profit Marketing 360

But the New-York based staff has not been sitting on its laurels. Causevox moves to version 2. Rob Wu is co-founder of Causevox, an online social-media and donor-acquisition platform, and he and his team have been working hard over the last number of months moving the online system to 2.0. We had the pleasure of talking with Rob a year or so ago, when Causevox first went live.

A New Year – and a New Era in NYC?

Non Profit Marketing 360

Happy New Year to all. In 2011, the City, along with the State and Federal government, tried to take away park space in Brooklyn – the Tobacco Warehouse in Brooklyn Bridge Park – and give it to an arts organization for private development. We hope the court’s decisions will set a new standard for the protection of public space in our City. The post A New Year – and a New Era in NYC? As ever, we hope it will be a good one.

#PROAGING: Technology Can Encourage Socialization & Longevity

Non Profit Marketing 360

The winner of the first grant was Selfhelp Community Services in New York City, which is developing a ‘Virtual Senior Center’ for socializing and education. Perhaps the greatest gift of life is the ability to share many its aspects with others. We have communication skills and empathies that can enliven mundane tasks and reinforce the greater joys and tragedies of the human experience.

#Interview: Howard Adam Levy, Principal of Red Rooster Group

Non Profit Marketing 360

Howard Adam Levy is Principal of Red Rooster Group , a New York City-based branding, marketing and design agency for nonprofits. Howard, who began working with nonprofits as a graphic designer in 1991, founded the agency 10 years ago. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEnonprofit blog. NPM360: What is most challenging about branding nonprofits?

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#Aging: Some American Cities Meeting The Challenges Of Boomer Residents

Non Profit Marketing 360

The vitality of many American cities comes from our perceptions of them as hives of industrial, commercial – youthful – activity reinventing those very cities with each generation. Though such regeneration still goes on, the fact of the so-called ‘silver tsunami’ of aging Baby Boomers means many cities are having to reconsider how to service and accommodate ever growing proportions of older residents. NYC has added 4 seconds to each crosswalk.

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#Interview: Howard Adam Levy, Principal of Red Rooster Group

Non Profit Marketing 360

Howard Adam Levy is Principal of Red Rooster Group , a New York City-based branding, marketing and design agency for nonprofits. Howard, who began working with nonprofits as a graphic designer in 1991, founded the agency 10 years ago. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEnonprofit blog. MKC: What is most challenging about branding nonprofits?

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#Development: Action Group ‘Do Something’ Grows Huge Through Small Smartphones

Non Profit Marketing 360

Last holiday season a text message was sent to about 500 young people in New York City who had been in contact with “Do Something&# but had not been much involved. As The New York Times then reported, she got the report from her colleagues, and “right then and there, she decided Do Something, a national nonprofit group that works to involve teenagers in civic activities, had to go mobile.

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Interview: Jason Dick, Owner of “A Small Change” Fundraising Blog

Non Profit Marketing 360

My readers are always interested in how to leverage partnerships with existing donors and board members to create new donors, to create more giving, to develop deeper relationships with donors you already have. Social media is a new way of engaging. Over the next 5 or 10 years, that’s really going to change how we reach out to new donors. This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone. “A

#Interview: Steve Frillmann, Executive Director, Green Guerillas

Non Profit Marketing 360

We recently spoke with Steve Frillmann, executive director of Green Guerillas , a nonprofit organization that supports hundreds of community gardens (and gardeners) in New York City. Out of that relationship came a realization of a “shared DNA&# – a commitment to enrich the lives of city residents, one neighborhood at time. I sent out three press releases and got an entry in a New York Times blog and a huge article in the New York Daily News.

#SocialNetworks: Is Google+ Ready For Nonprofit Big Time? (Part 2)

Non Profit Marketing 360

Let us begin by respectfully noting the tenth anniversary of the attacks in New York City, on the Pentagon, and on the thwarted attack in Shanksville PA on September 11th. Yet like any new tool, we are all working for ways to make it work for us. And you need to be on a system that provides sufficient numbers to leverage benefit from the effort to learn the nuances of a new system.

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#Aging: Establishing A Business For Baby Boomers Calls For A Long-Distance Run

Non Profit Marketing 360

We welcome a new contributor to our ranks, Brenda Becker, an aging-services consultant. At first there were short jaunts around the neighborhood, followed by organized running events in Baltimore, and then “destination” runs in New York City, Phoenix, Orlando, etc. While starting a new business is rarely seen as a sport, there are many parallels. Building a new business is exciting, all-consuming, nerve-wracking, and very satisfying. Brenda Becker.

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Regular Nonprofit Corruption

A. Fine Blog

For instance, when City Opera closed in New York this fall a sad lament arose about the death of cultural institutions because of generational shifts. City Opera was a horribly managed organization that should have gone out of businesses years ago. Uncategorized financial controls management New York City Opera Nonprofits Washington Post

Book Review: Breakthrough Nonprofit Branding

Selfish Giving

My two favorite causes profiled were UNICEF and the Food Bank For New York City because they both reminded me of my own organization in some way. Sure, we’re New England’s largest safety-net hospital, but what does that really mean? The Food Bank For New York City had me thinking of our food pantry that this year will serve 90,000 men, women and children–nearly double the mouths we fed just two years ago.

NYC School Social Media Guidelines

A. Fine Blog

The New York City public schools released guidelines for social media use by teachers yesterday (note: this is a link to the WSJ’s story about it, there doesn’t seem to be a page to the guidelines, only the ability to download the document, which drives me crazy!) Uncategorized new york city public schools Richard Condon social media policies

Feeding 18000 Kids for a Month and Counting.

Blue Sky Collaborative

Take City Harvest (www.cityharvest.org) for example. Based in New York City, City The most rewarding aspect of our work at Blue Sky Collaborative is knowing that we played a small role in enabling work that leads to substantial social benefits.

Links to Love

ImpactMax

When campaigns go bad; New York City’s teenage pregnancy campaign. I don’t often do this, but I ran across some great posts this week that I wanted to share with everyone. Go ahead, take 10 minutes this weekend and skim through them! Blogs outrank social networks for consumer influence. Four skills PR newbies (or oldies) should possess. 8 steps to prepare your Facebook page for graph search.

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EveryAction Receives Growth Investment From Insight Venture Partners To Do More Good

EveryAction

Deven is on the Board of Trustees of the Tisch New York MS Research Center, and Lifetime Trustee and Chairman Emeritus of the Board of Publicolor, a New York City based nonprofit organization that focuses on inner city schools. We’re so excited that others, like our new partners at Insight, share that vision, and we can’t wait to continue innovating and growing together in the coming years. - I have great news to share.

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Your New Nonprofit Marketing Job?—Monday Matters!

Getting Attention

New York, NY). Senior Director Product Marketing , United Way of New York City (New York, NY). Web Developer , ACLU (New York, NY). Please post your open nonprofit marketing positions here. Associate Director of Communications & Marketing , GO Project. Communications and Membership Coordinator , The Leapfrog Group (Washington DC). Communications Director , Service Women’s Action Network. NYC or Washington DC).

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15 Fantastic Nonprofit Marketing Jobs: Movin’ Up Monday!

Getting Attention

New Opportunities. Communications and Marketing Intern , New Hampshire Children’s Trust (Concord, NH). Chief Communications and Advocacy Officer , GLSEN (New York, NY). Marketing Manager/Director , New York City education/human services nonprofit. New York, NY). Senior Communications Associate , ideas42 (New York, NY). Online Community Manager , Echoing Green (New York, NY).

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Increase Your Nonprofit Marketing Impact In a Day: Oct. 12 NYC

Getting Attention

And I can help you do that in a single day — October 12, in New York City. Join us for the Total Focus Marketing Plan Workshop , October 12 in New York City. — Amy Wolf, Communications Officer, The New York Community Trust. This is the time to propel your organization’s marketing forward with a smart plan!

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15 Fantastic Nonprofit Marketing Jobs: Movin’ Up Monday!

Getting Attention

New Opportunities. Communications Director , Jewish Funders Network (New York, NY). Digital Communications Associate , The Edna McConnell Clark Foundation (New York, NY). Senior Vice President of Marketing & Communications , United Way of New York City (New York, NY). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.

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Unconventional Metrics of Cause Marketing Power

Cause Related Marketing

the January 17, 2011 Michael Glimcher, CEO of Glimcher Realty Trust cited as his metric an increased number of black cars on the streets of New York City as a sign of the U.S. The printed edition of Fortune Magazine runs a regular feature called ‘My Metric’ wherein business leaders identify informal but telling measures of current economic activity.In

Social Media and Newsletter Ideas for November 2019

Kivi's Nonprofit Communications Blog

The New York City Marathon is November 1st. Apple’s new streaming service launches on November the 1st and Disney+ launches the 12th. Both will have lots of new original programming that is sure to get social media talking. These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter. You can use them for social media, blog posts, newsletter articles, and more.

Start with “Thank You”

iMarketSmart

Here’s a little bit of brilliance she shared with me while we had a cup of coffee together in downtown New York City a couple of weeks ago. Tracy Malloy-Curtis is a real fundraiser. She’s passionate, hard-working, and smart! …My kinda fundraiser. She was telling me a story about a fundraiser who was afraid to pick up the phone to call a donor.

Great Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

New Opportunities. Communications Manager , One Campaign (New York, NY). Director of Communications & Marketing , The New York Community Trust. New York, NY). New York, NY & Washington DC). Senior Vice President Marketing & Communications , United Way of New York City. New York, NY).

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Your Next Nonprofit Marketing Job: Monday Matters

Getting Attention

Events Director/Consultant & External Relations Associate END Fund (New York, NY). Design Intern (Paid) Beespace (New York, NY). E-Communications Web Developer The Salvation Army (Kansas City, MO). Senior Vice President , Senior Account Executive Digital & Account Executive, Media Relations (New York City & Washington, D.C.). Post YOUR open nonprofit marketing and communications positions here.

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Menus for Gifts

iMarketSmart

Red Bull Theater in New York City really got it right when they developed an outstanding themed event that included a menu to make it easy for their major donors to support their passion for great plays. Want to help get a new play going? Choose the Slow Cooker for $500. Or, underwrite an entire play for $100,000! Here are two other menus: Barakat seeks to provide exemplary basic education in Afghanistan and Pakistan, particularly for girls and women.

Answers to 30 Vital Nonprofit Marketing Planning Questions, in 30 Minutes!

Getting Attention

We hope you enjoy the free webinar and will join us in person at the next Total Focus Nonprofit Marketing Plan Workshop , October 12 in New York City. Join Kivi Leroux Miller (NonprofitMarketingGuide.com) and me for this rapid fire learning experience – get your answers here. Kivi and I recorded this half-hour webinar on July 21, 2011 to answer the questions you submitted via email, Facebook and Twitter.

Rich Details for Record-Breaking Results (Case Study)

Nonprofit Marketing Blog

When the new antenna went live, you’d swear that Dizzy Gillespie was playing right next to you.”. In fact, this appeal excerpt from WBGO (New York City’s premier jazz radio station) made the listening-enriching value of the station’s new antenna crystal clear—by showing, not telling. Compare this with the way another station introduced its new antenna Image: Roland Godefroy.

Increase Your Nonprofit Marketing Impact In a Day: Oct. 12 NYC

Getting Attention

And I can help you do that in a single day — October 12, in New York City. Join us for the Total Focus Marketing Plan Workshop , October 12 in New York City. — Amy Wolf, Communications Officer, The New York Community Trust. This is the time to propel your organization’s marketing forward with a smart plan!

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Your New Nonprofit Marketing Job: Friday Futures

Getting Attention

New Opportunities. Communications Manager , Communities Creating Opportunity (Kansas City, MO). Digital Marketing Manager , New York City Ballet (New York, NY). Internet Communications Coordinator , Physicians for Human Rights (New York, NY). Marketing Temp , Foundation Center (New York, NY). Social Media Intern , JBFCS (New York, NY). Senior Grant Writer , Guttmacher Institute (New York, NY).

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Learn to Tell 5-Star Stories: NYC-Area, Limited Seats

Getting Attention

hands-on workshop, Wednesday, October 1 in New York City. But that was completely new to me, and I just wasn’t sure where to start. Yes you can— Find, Shape & Share Stories that Activate Your Supporters. Join me on October 1 in NYC. But register right now. Just a few seats remain. In the competition for attention, connection and action, CHOOSING WHAT TO TALK ABOUT and HOW is one of the most powerful marketing methods your nonprofit has.

Unconventional Cause Marketing Metrics

Cause Related Marketing

In 2011 Michael Glimcher, CEO of Glimcher Realty Trust cited as his metric an increased number of black cars on the streets of New York City as a sign of the U.S. Their cars are usually black and therefore especially visible in a sea of yellow cabs on a New York City street. The print edition of Fortune Magazine runs a regular feature called ‘My Metric’ wherein business leaders identify informal but telling measures of current economic activity.

Roger Craver Live

The Agitator

A Roger ‘re-run’ was featured last Friday on Tony Martignetti’s Nonprofit Radio , emanating from New York City. Especially for you new Agitator readers, here’s a rare chance to hear Roger address The Agitator’s favorite topic ‘in person’ How to build donor trust. Well, almost. You’ll never guess what the focus of his interview was … donor retention.

More Words from the Wise

Non Profit Marketing 360

This month’s offerings are: Howard Adam Levy – principal of Red Rooster Group, a nonprofit branding agency in New York City. This month I had terrific conversations with three movers and shakers in the nonprofit marketing world – and you can read the results. The interviews were posted in the Nonprofit Marketing 360 blog. Notable quote: “Social media is a step toward engaging younger people and bringing them into the nonprofits’ world.”

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Happy New Year!

The Agitator

Agitators in Australia and New Zealand, China, India and Thailand (most of the planet) are already into the New Year, while those in Europe, the U.K. and North and South America are still in their New Year’s Eve mode. No matter where you’re receiving this Agitator signal we wish you all the best in the brand new year. In New York City, at midnight introducing the 1 st , the 12,000-pound crystal ball will drop in Times Square.

Integrated Cause Marketing

Cause Related Marketing

The flyer features two cause-related marketing efforts; one for the New York City police officers and firefighters who performed so bravely during 9-11, and the other for the Breast Cancer Research Foundation.Ignore for the moment the weak and confusing “portion of the proceeds” language on the firefighter check and concentrate. Bridge the GapsPictured is a recent flyer from Designerchecks.com.

E-News that Gets Attention & Generates Action—NYC Workshop, Feb. 16

Getting Attention

Please join me for Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect , Thursday, February 16, 9:30 AM – 12:30 PM in New York City. Invest three hours to learn how to use e-newsletters to grow and engage your organization’s base of donors, volunteers, program participants and more. Email remains the core communications tool, and one that’s going to be around for the long run. But you have to use it right!

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Brandraising: One Organization, Many Channels

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Their clients include local, regional, national and international organizations such as The Leukemia & Lymphoma Society, American Jewish World Service and the New York City Charter School Center. Schwartz helps nonprofits succeed through effective marketing and communications as the publisher of the Getting Attention blog and e-newsletter, and as President of New York City-based Nancy Schwartz & Company (NS&C).