GOING, GOING FAST: Grab a Seat-May 18 E-Newsletter Workshop in New York City

Getting Attention

I promise you it’ll be an incredibly worthwhile three hours when you do. In Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect , you’ll learn everything you need to get a high-impact e-newsletter going for your nonprofit, or to strengthen the one you have. You’ll learn how to: Define realistic goals for your e-newsletter and who you have to reach to achieve them. Shape the right approach—content, style, how much interactivity with readers.

Regular Nonprofit Corruption

A. Fine Blog

For instance, when City Opera closed in New York this fall a sad lament arose about the death of cultural institutions because of generational shifts. City Opera was a horribly managed organization that should have gone out of businesses years ago.

Trending Sources

Just Give Us 1 Day to Transform Your Nonprofit Marketing Planning – June 16 in Seattle, Oct 12 in New York City

Getting Attention

We premiered the workshop in New York and D.C. Join Us in New York City on Wednesday, October 12. Join us at the Total Focus Marketing Plan Workshop. Seattle Early Bird Rate Runs through March 31 – Saves You $100. We’re back!

NYC School Social Media Guidelines

A. Fine Blog

The New York City public schools released guidelines for social media use by teachers yesterday (note: this is a link to the WSJ’s story about it, there doesn’t seem to be a page to the guidelines, only the ability to download the document, which drives me crazy!) Uncategorized new york city public schools Richard Condon social media policies

Occupy Sandy Uses Ingenuity To Bring Relief

Non Profit Marketing 360

When Sandy struck the New York metro area, hundreds of volunteers (including my daughter), who honed their organizing skills last year in Occupy Wall Street, sprang into action as Occupy Sandy. Occupy Sandy at Firehouse (Photo credit: SpecialKRB).

#Interview: Howard Adam Levy, Principal of Red Rooster Group

Non Profit Marketing 360

Howard Adam Levy is Principal of Red Rooster Group , a New York City-based branding, marketing and design agency for nonprofits. Howard, who began working with nonprofits as a graphic designer in 1991, founded the agency 10 years ago.

#Interview: Howard Adam Levy, Principal of Red Rooster Group

Non Profit Marketing 360

Howard Adam Levy is Principal of Red Rooster Group , a New York City-based branding, marketing and design agency for nonprofits. Howard, who began working with nonprofits as a graphic designer in 1991, founded the agency 10 years ago.

A New Year – and a New Era in NYC?

Non Profit Marketing 360

Happy New Year to all. In 2011, the City, along with the State and Federal government, tried to take away park space in Brooklyn – the Tobacco Warehouse in Brooklyn Bridge Park – and give it to an arts organization for private development. We hope the court’s decisions will set a new standard for the protection of public space in our City. The post A New Year – and a New Era in NYC? As ever, we hope it will be a good one.

Your New Nonprofit Marketing Job?—Monday Matters!

Getting Attention

New York, NY). Senior Director Product Marketing , United Way of New York City (New York, NY). Web Developer , ACLU (New York, NY). Please post your open nonprofit marketing positions here. Associate Director of Communications & Marketing , GO Project. Communications and Membership Coordinator , The Leapfrog Group (Washington DC). Communications Director , Service Women’s Action Network. NYC or Washington DC).

#Aging: Establishing A Business For Baby Boomers Calls For A Long-Distance Run

Non Profit Marketing 360

We welcome a new contributor to our ranks, Brenda Becker, an aging-services consultant. At first there were short jaunts around the neighborhood, followed by organized running events in Baltimore, and then “destination” runs in New York City, Phoenix, Orlando, etc.

#Development: Action Group ‘Do Something’ Grows Huge Through Small Smartphones

Non Profit Marketing 360

Last holiday season a text message was sent to about 500 young people in New York City who had been in contact with “Do Something&# but had not been much involved. The social-media (r)evolution has proven a wonderful challenge for charities and nonprofits.

#Aging: Some American Cities Meeting The Challenges Of Boomer Residents

Non Profit Marketing 360

The vitality of many American cities comes from our perceptions of them as hives of industrial, commercial – youthful – activity reinventing those very cities with each generation. Aging Urban Regions in the US (From The New Republic).

#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part I)

Non Profit Marketing 360

But the New-York based staff has not been sitting on its laurels. Nonprofit CauseVox Charitable organization communication Fundraising marketing New York City Non-profit organization philanthropy Rob Wu Social Media Technology web 2.0Causevox moves to version 2 Rob Wu is co-founder of Causevox, an online social-media and donor-acquisition platform, and he and his team have been working hard over the last number of months moving the online system to 2.0.

#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising

Non Profit Marketing 360

But the New-York based staff has not been sitting on its laurels. Causevox moves to version 2. Rob Wu is co-founder of Causevox, an online social-media and donor-acquisition platform, and he and his team have been working hard over the last number of months moving the online system to 2.0. We had the pleasure of talking with Rob a year or so ago, when Causevox first went live.

Interview: Jason Dick, Owner of “A Small Change” Fundraising Blog

Non Profit Marketing 360

My readers are always interested in how to leverage partnerships with existing donors and board members to create new donors, to create more giving, to develop deeper relationships with donors you already have. Social media is a new way of engaging.

Your Next Nonprofit Marketing Job: Monday Matters

Getting Attention

Events Director/Consultant & External Relations Associate END Fund (New York, NY). Design Intern (Paid) Beespace (New York, NY). E-Communications Web Developer The Salvation Army (Kansas City, MO). Senior Vice President , Senior Account Executive Digital & Account Executive, Media Relations (New York City & Washington, D.C.). Post YOUR open nonprofit marketing and communications positions here.

#SocialNetworks: Is Google+ Ready For Nonprofit Big Time? (Part 2)

Non Profit Marketing 360

Let us begin by respectfully noting the tenth anniversary of the attacks in New York City, on the Pentagon, and on the thwarted attack in Shanksville PA on September 11th. Yet like any new tool, we are all working for ways to make it work for us. And you need to be on a system that provides sufficient numbers to leverage benefit from the effort to learn the nuances of a new system.

15 Fantastic Nonprofit Marketing Jobs: Movin’ Up Monday!

Getting Attention

New Opportunities. Communications and Marketing Intern , New Hampshire Children’s Trust (Concord, NH). Chief Communications and Advocacy Officer , GLSEN (New York, NY). Marketing Manager/Director , New York City education/human services nonprofit.

Are you a membership based nonprofit? 3 ways to be better

Wild Woman Fundraising

Members are bouncing ideas back and forth, trading ideas for techniques, showing their pieces, talking about new opportunities for the members, classes, books, special deals, where to exhibit, book opportunities, where they went on their vacation and the galleries they saw there, encouraging each other to succeed. How can you get poets together to brainstorm new ways of delivering poetry to Brooklyn? I don’t usually go in for membership.

You In? Mother’s Day Marketing

Getting Attention

New York City’s Tenement Museum Museum just released this laugh-out-loud blog post on modern parenting in 1878 , and featured the post (along with a nice discount in the Museum Shop) in its May e-news.

Learn to Tell 5-Star Stories: NYC-Area, Limited Seats

Getting Attention

hands-on workshop, Wednesday, October 1 in New York City. But that was completely new to me, and I just wasn’t sure where to start. Yes you can— Find, Shape & Share Stories that Activate Your Supporters. Join me on October 1 in NYC. But register right now.

How your government contract is screwing you over (and how that’s about to change)

Wild Woman Fundraising

There’s a new thing called social impact bonds. New York City. Recently a new OMB Guidance was passed at the federal level. Note: This article originally appeared in the OCASDV (Oregon Coalition Against Sexual and Domestic Violence) newsletter in March, 2014.

Answers to 30 Vital Nonprofit Marketing Planning Questions, in 30 Minutes!

Getting Attention

We hope you enjoy the free webinar and will join us in person at the next Total Focus Nonprofit Marketing Plan Workshop , October 12 in New York City.

Visual Storytelling: Powerful Connections for Your Nonprofit

Getting Attention

Here’s an example: I had several meetings in the city (New York City, that is) yesterday, and was astonished to walk up to this compelling infographic on the side of a bus shelter.

Call for Posts – What Book Changed Your (Professional) Life?

Getting Attention

A few weeks ago, long-time colleague Steve Damiano, Director of Professional Development at New York City’s Support Center for Nonprofit Management, asked me to recommend a few marketing books for his nephew, soon to graduate with a marketing degree.

Unconventional Metrics of Cause Marketing Power

Cause Related Marketing

the January 17, 2011 Michael Glimcher, CEO of Glimcher Realty Trust cited as his metric an increased number of black cars on the streets of New York City as a sign of the U.S.

Book Review: Breakthrough Nonprofit Branding

Selfish Giving

My two favorite causes profiled were UNICEF and the Food Bank For New York City because they both reminded me of my own organization in some way. Sure, we’re New England’s largest safety-net hospital, but what does that really mean?

Great Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

New Opportunities. Communications Manager , One Campaign (New York, NY). Director of Communications & Marketing , The New York Community Trust. New York, NY). New York, NY & Washington DC). New York, NY).

DC 21

Get More from Your Donor Database

Getting Attention

That’s why I reached out to my friend James Porter when I heard he was headed to the Salesforce1 World Tour—Salesforce’s road show rolling out its new Salesforce1 platform—asking him to guest blog on what we need to know about Salesforce. Welcome to guest blogger, James Porter.

Happy New Year!

The Agitator

Agitators in Australia and New Zealand, China, India and Thailand (most of the planet) are already into the New Year, while those in Europe, the U.K. and North and South America are still in their New Year’s Eve mode.

What Would YOU Do? (Case Study: Nonprofit Communications)

Getting Attention

The Museum cafe is run by beloved New York City restaurateur, Danny Meyer. Thank you for helping to build a lasting place for remembrance, reflection, and learning for years to come,”’ according to the New York Post. What if.you and your colleagues labored for years to fund, design and (finally) open your highly-visible museum (or cause/issue-focused organization)?

How Much Time Do I Need for Marketing?

Kivi's Nonprofit Communications Blog

If you want help creating a real marketing plan for yourself — one that you can implement with the resources you have available — I invite you to join Nancy Schwartz and me next Wednesday, October 12, in New York City for the Total Focus Nonprofit Marketing Workshop.

Ebola, Apple’s iPhone 6, and your nonprofit’s successful fundraising

Fundraising Coach

People are lining up by the hundreds like the line going around the block in this image from New York City. Apple iPhone 6 Lines in NYC, Photograph by Kate Arnold Fitzpatrick Today the Apple iPhone 6 hits the streets.

Weave Your Nonprofit Marketing Loose Ends Into a Tight, Powerful Plan

Getting Attention

2011 workshops are scheduled for June 16 in Seattle and October 12 in New York City. Last week I had the opportunity to join three fantastic colleagues to share guidance on this crucial nonprofit marketing challenge at #11NTC (NTEN’s annual conference).

Plan 54

What Book Has Changed Your (Professional) Life?

Getting Attention

A few weeks ago, long-time colleague Steve Damiano, Director of Professional Development at New York City’s Support Center for Nonprofit Management, asked me to recommend a few marketing books for his nephew, soon to graduate with a marketing degree.

Pioneers Needed.

Cause Related Marketing

The Salt Lake Valley is about the same longitude as New York City, but about 4500 feet higher in elevation. Today my adopted state of Utah celebrates Pioneer Day. It’s a founder’s day that commemorates the day an initial band of 151 settlers from the east landed in the Valley of the Great Salt Lake. It’s a state holiday that we celebrate like a second ‘Fourth of July’ with pancake breakfasts, parades, BBQs, and fireworks after dark.

Utah 68

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

If you’ve been afraid to ask what something really is, or even more likely, been unable to explain in plain English what you mean when talking to board members or others new to online marketing, you’ll find both of these resources helpful.

Rich Details for Record-Breaking Results (Case Study)

Nonprofit Marketing Blog

When the new antenna went live, you’d swear that Dizzy Gillespie was playing right next to you.”. In fact, this appeal excerpt from WBGO (New York City’s premier jazz radio station) made the listening-enriching value of the station’s new antenna crystal clear—by showing, not telling.

At Last! Global Fundraising Supersized

The Agitator

The purpose of this new Index? According to the Chronicle of Philanthropy, she’s Anne McSweeney, who’s heading a large capital campaign at Memorial Sloan-Ketttering Cancer Center in New York City.

Transparency & Cause Marketing: 5 Best Practices

Selfish Giving

I saw this sign in the gift shop at the American Museum of Natural History in New York City last weekend. Last month, the New York Attorney General issued guidelines entitled “Five Best Practices for Transparent Cause Marketing.” Oh, really.