Cause Marketing State Parks
Cause Related Marketing
JUNE 26, 2012
In this instance, AAA of Northern California, an auto club that also includes the states of Nevada and Utah, wants their members to see how competitive their auto insurance rates are. When you call for an auto insurance quote, AAA of Northern California will make a $5 donation to unnamed groups that support state parks in California, Nevada, and Utah, up to a total of $100,000. Not all cause marketing is meant to get directly you to buy something.
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