#Social Networking: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

The draw of the story about the media-streaming service raising its rates by over 60% earlier this week (a raise that will not have an impact on current subscribers until the fall) is how Netflix’s subscribers jumped all over the service via their social networks and Facebook.

#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community).

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

#SOCIALNETWORKS: StumbleUpon An Early & Still Independent Social Network Web Searcher

Non Profit Marketing 360

Creating social networks before anyone knew what they were. Like any network of peers, colleagues, browsers… you tend to get out what you put in. All of this is social, of course, so you can establish a presence on SU via your Twitter, Facebook, Google+… accounts.

Freebie: Social Media Cheatsheet

Kivi's Nonprofit Communications Blog

Wouldn’t life be easier if you didn’t have to read through pages and pages of blog posts in order to figure what works best on what social networks? It also has a quick reference guide for the Six G’s of Social Media Marketing. Happy Holidays!

Social Media Housekeeping

Fundraising 123

Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Always include a short description about your organization and a link back to your website in your social media profiles’ “about” section.

#HOWTO: Efficiently Monitor Your Organization’s Busy Social Networks

Non Profit Marketing 360

True, social media is considered by some researchers to be more addictive than sex , so we might be temped to carry our work home with us – or do it in the car when no one is looking. Need help taming those updates and retweets?

#SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks

Non Profit Marketing 360

You know you want to… We are often extolling the virtues of particular social-networking platforms or encouraging specific strategies to reach out to your audience(s) across these platforms. The term used since 2004 is “ social networking fatigue.

#Public Media: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

The draw of the story about the media-streaming service raising its rates by over 60% earlier this week (a raise that will not have an impact on current subscribers until the fall) is how Netflix’s subscribers jumped all over the service via their social networks and Facebook.

#HOWTO: Efficiently Monitor Your Organization’s Busy Social Networks

Non Profit Marketing 360

True, social media is considered by some researchers to be more addictive than sex , so we might be temped to carry our work home with us – or do it in the car when no one is looking. Need help taming those updates and retweets?

Make Social Media Matter More: Part 1

Getting Attention

The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Pressure.

Most Important Social Media Sites to Nonprofits in 2015

Kivi's Nonprofit Communications Blog

We asked you to put eight social networks in “order of importance to your nonprofit’s communications strategy in 2015.” While Facebook is still in the lead, other social networks are gaining ground. Nonprofit Communications Social Networking Trends

Sites 285

#SOCIALMEDIA: How Can We Efficiently Use Our Time On Social Networks?

Non Profit Marketing 360

A definition of irony: using social media to encourage you to find ways to trim your time on social media. Here are some recommendations to rethink how you are using your time and mental energies on social networks. How are you measuring your time?

Seniors and Social Media? Longview Says Yes!

Kivi's Nonprofit Communications Blog

Think because your organization caters to seniors, you don’t need social media? One of my biggest tasks is increasing awareness of our beautiful community and all it offers, and one of the ways I seek to do this is through using social media.

Social Media Q & A

Kivi's Nonprofit Communications Blog

A flurry of questions came in at the end of today’s webinar on Writing for Social Media, so I’m going to try to quickly answer a bunch of them here. February 16: Social Media Fear Factor: Getting Over What’s Holding You Back.

How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Understand why people share on social media.

How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s

How Social Media and Fundraising Fit Together

Kivi's Nonprofit Communications Blog

You’ve probably been cautioned to avoid using social media as a fundraising tool and to focus instead on donor “engagement” – which will someday lead to fundraising opportunities. What about all of those nonprofits using social media to raise money right now?

Setting Up a Social Media Listening Dashboard

Kivi's Nonprofit Communications Blog

One very popular use of the dashboard concept is to monitor social media conversations about your organizations and issues. Christina Johns, online media manager for the International Fellowship of Christians and Jews uses Netvibes.

How We Curate Content for Social Media (and Added More Followers)

Kivi's Nonprofit Communications Blog

Former Mentoring Program participant and current Help-Us-with-Whatever-Crazy-Thing-We-Need participant, Maggie Siemer is going to share today how she has helped us curate content to publish on social media and how you can do it too. Social NetworkingMaggie Siemer.

Ads 236

#CIVICS: Nonprofits Should Watch Their Politics On Their Social Networks

Non Profit Marketing 360

Guidelines for any staff members participating in your nonprofit’s social networking outreach should also include policies on these sorts of issues. Drafting a Nonprofit Organization’s Social Media Policy (thelegalintelligencer.typepad.com).

Social Media Crisis Communications for Nonprofits

Kivi's Nonprofit Communications Blog

Last Tuesday, I presented a workshop on social media crisis communications for the Virginia Association of Fund Raising Executives and I’m sharing the deck with you here. Crisis Communications in Social Media for Nonprofits from Kivi Leroux Miller.

Using Social Media in Fundraising

Kivi's Nonprofit Communications Blog

On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits. Social Media: Your On-Ramp to Future Fundraising from Kivi Leroux Miller. While everyone wants to focus on peer-to-peer fundraising in social media, you can actually use social media to support your fundraising in many different ways, including the six ways we focused on.

Reality Check: Social Media and Mobile

Kivi's Nonprofit Communications Blog

Here are a few more of my favorites, this time on social media and mobile specifically. Half of Boomers use social media, as do a 1/3 of people over 65. We’ve also shared stats on nonprofit email trends , online fundraising trends and social media trends.

Mobile 240

Demographics of Social Network Site Users - 2013

Social Marketing and Social Change

The rise in the use of social network sites (SNS) among internet users over the past 7 years has been dramatic. Social network sites: Definition, history and scholarship. The demographics of social media users – 2012. Audience Research Social Media

Does Social Media Really Motivate Supporters? New Report

Kivi's Nonprofit Communications Blog

Market Research Nonprofit Communications Social Networking TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

No Corners Cut in Social Media

Social Media Bird Brain

Something is always going on with that social platform and it makes the news almost every day. big data Facebook Mobile app Nonprofit organization Oreo social media social networking Tinder Image via Digital Inspiration Let''s talk about Facebook this week.

5 Ways to Get Your Nonprofit Social Media Campaign to Catch On

J Campbell Social Marketing

Nonprofit marketers from small to large organizations are leveraging social media platforms to grab attention, pique interest, and inspire curiosity in their programs and services. How can you get your next social media campaign to catch on and take off like wildfire?

The 3 Keys to Social Media Success

J Campbell Social Marketing

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race.

Put Your Social Network to Work for a Worthy Cause

Cause Related Marketing

Isn’t it time your social network slipped into its spandex and buttoned on its superhero cape and did a little good in the world? Here’s how you and your social network can do good using HopeMob. But it is the larger network that will fund all those school uniforms.

Your E-News and Social Media Should Get Married. Really.

Kivi's Nonprofit Communications Blog

If your nonprofit is still doing an e-newsletter over here and doing social media over there , as if they were two people who only occasionally glance at each other from across the room, you have some matchmaking to do. Clarify the WHY and the WHAT of your e-newsletter and social media.

News 168

Seven Ways Social Media Improves Accountability

Kivi's Nonprofit Communications Blog

Most nonprofits understand the potential power of social media to connect with both old and new supporters, advocates, and clients. Social media can help you improve your accountability in seven ways. Social media is about the here and now.

4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

J Campbell Social Marketing

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. 2) Consider What We Know About Social Media.

#Social Networks: Google+ vs. Facebook – Let The Debates Begin!

Non Profit Marketing 360

If you’re a social-networks maven, you’ve probably heard a lot, perhaps even too much, about the exclusive/VIP/by-invite-only launch of Google+. My goal is simply to introduce some of the issues they raise, offer some resources for you to read about the features of each, and provide a bit of context about the mother-of-all-social-media-battles. Were you invited?

Six Ways Social Media Has Affected Nonprofit Newsletters

Kivi's Nonprofit Communications Blog

Last week, I asked for your thoughts on how your newsletter has changed , including how your organization’s use of social media has affected your newsletter, whether print or online. ” “We use social media to share more frequent updates than in our newsletter.

Is Less More in Social Media?

Kivi's Nonprofit Communications Blog

Social Networking podcast social goodWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

Charity: Water versus Water.org and the Tide of Social Media Storytelling (#npcomm Showdown)

Kivi's Nonprofit Communications Blog

Contributing writer Antionette Kerr is back with another edition, this time on social media storytelling and some bonus tips on Snapchat. Most of the images were previously shared on some other form of social media. .

Stop Working So Hard: Integrate Your E-News and Social Media Strategies

Kivi's Nonprofit Communications Blog

If your nonprofit is still doing an e-newsletter over here and doing social media over there , as if they were two totally different projects, you are working way too hard. It’s time to integrate and optimize your e-newsletter and social media strategies.

News 172

Social Media Awareness That Works: S’mores in the Outdoors

Kivi's Nonprofit Communications Blog

A: Brad Bumgardner, our interpretive naturalist at Indiana Dunes State Park and one of our most savvy social media users, first noticed something similar with marshmallows on the South Dakota State Parks page. Q: Were you specifically looking for a social media strategy?

How to Create a Facebook Group [Social Media Basics]

Kivi's Nonprofit Communications Blog

Nonprofit Communications Social Networking facebook Having a Facebook Page is pretty much a must these days. Whether anyone sees what you post there is a completely different story.

Groups 231

Televised Social Networks

Social Marketing and Social Change

So what will this mean for your audience's media habits ? Your social network strategy? More about The Widget Channel at cnet and MySpace becoming the first TV social network. The convergence of internet and television may have just happened.

How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? Get a free download of the Nonprofit Social Media Calendar template by clicking here.

#Development: Listening To Social Networks An Important Investment Too

Non Profit Marketing 360

Noted social-networking guru Beth Kanter stresses the need for an organization to try to launch a conversation , not a speech: Effective listening through social media channels means that individuals and organizations need to identify why they are listening and how they will apply what they hear. It was launched by the Air Force to steer servicepeople as they dealt with social media in their work. The field got built only after Ray listened.

What About the Other Social Media?

Non Profit Marketing 360

The social media that get all the ink have one thing in common: they are open to everyone. But House (or Private) Social Networks are gaining ground among nonprofits. The third annual Nonprofit Social Network Benchmark Report notes that 13% of nonprofits operate at least one – and among those nonprofits, 42% started up their house networks in the past year.