Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 This challenge is even more apparent on social media platforms like Facebook , Twitter, and Instagram. When used correctly, social media can be one of your most powerful tools for donor acquisition.

How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . People that are skeptical of social media may be concerned that opening up this can of worms at your nonprofit will create conflicts of interest, policy breaches, and more messy legal situations. Internal Social Media Policies. Model good behaviors of productive sharing and positive participation on social media. .

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How to Identify and Attract the Right Audience on Social Media for Your Nonprofit

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 This is often the hardest part of social media management and planning for nonprofits – identifying a target audience. . Who are you talking to on social media? social media measurement tool?.

6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 So I’ll spare you the “why social media is essential to nonprofits” lecture. . 90% of NGOs worldwide regularly use social media to engage their supporters and donors. Social Media for Social Good Academy 2.0

How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? The hard truth is that getting results on social media is similar to creating a plan to increase your fitness, health, and wellness. The odds are that you will not appear enough to enrage or to annoy your social media followers.

How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . I think it’s fantastic when nonprofits want to measure social media success and document their results. This brings me to my big problem with the majority of social media measurement tools and spreadsheets. But, they are not the most important statistics to follow in your quest for social media success.

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Nonprofits use social media platforms every single day to connect with constituents , raise awareness for causes, and collect donations. With engaged followers on one or more of the major social networks, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indication of social media success. Explore paid social.

Social Media Housekeeping

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Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Always include a short description about your organization and a link back to your website in your social media profiles’ “about” section.

Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from last year. The good news is that people do still overwhelmingly trust their networks of friends, family, and colleagues. So how does this affect nonprofits and our social media marketing plans?

Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works. You may be saying, “Oh, sure, Julia, you have to stick up for social media. Social media – when done STRATEGICALLY and CORRECTLY – is the perfect way to do all three of those things.

8 Irresistible Benefits of Nonprofit Social Media Storytelling

J Campbell Social Marketing

There are a myriad of benefits that can be gained through a strategic online foray into nonprofit social media storytelling – benefits that will resonate throughout the entire organization, from donors to clients to staff. Increased media attention. Human beings, and most media outlets, love stories. If you want to get in The New York Times or your local journal, having an interesting or unique story can lead to increased media coverage for the organization.

Make Social Media Matter More: Part 1

Getting Attention

The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Pew tells us that more older adults are on social media than ever before, especially Facebook, while younger adults 18-29 are visual platforms like Instagram. Social Media Pressure.

9 Ways to Celebrate February 29 and the Leap Year On Social Media

J Campbell Social Marketing

All of these characteristics add up to the perfect storm on social media! How can you celebrate February 29th and the Leap Year overall on social media? ” on your social networks. The post 9 Ways to Celebrate February 29 and the Leap Year On Social Media appeared first on marketing for the modern nonprofit. Social Media 2020 leap year social media fun

How to Use Social Media to Maximize Your #GivingTuesday Campaigns

J Campbell Social Marketing

Wondering how to use social media to best stand out? Giving Tuesday success depends on a great promotions plan – and that includes social media. In this webinar, I provided insider tips and tactics to bring the power of social to your campaign. Review the slides to get: • Strategies for harnessing social channels and networks. Tips for launching easy social campaigns. Giving Tuesday is just around the corner!

4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

J Campbell Social Marketing

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. This one answer should guide all of your social media storytelling efforts and provide the backbone of your strategy. 2) Consider What We Know About Social Media. We know that trust in social media channels is declining.

Basic Social Media Intelligence (SOCMINT) Tools To Help Fight Disinformation

Public Sector Marketing 2.0

Social Media Intelligence (SOCMINT). A subset of OSINT that gathers information exclusively from social media sites. The later (SOCMINT) in particular is a major focus area of many public sector communications and marketing initiatives as they have realized that even big budget on-message and on-target campaigns can’t compete against botnets run by digital-savvy actors leveraging micro-influencer networks and the power of big social data.

How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s Before I provide some tactical advice on how to get more social media engagement, we need some real talk on algorithms. Experiment with paid social media ads.

Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

PANDU stands for Policy on Acceptable Network and Device Use. It was developed by the Treasury Board Secretariat to replace the outdated Policy on The Use of Electronic Networks. This is also the policy that informs authorized users as to what constitutes “acceptable behaviour” in both their personal and professional use of social media. Consequences for unacceptable use of such networks and devices.

Quick Guide to Launching a Two-Week Social Media Marketing Campaign

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Once your nonprofit has spent significant time building up a community , you can launch a dedicated social media marketing campaign.

3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)

J Campbell Social Marketing

Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. You post promotions on social media, fairly consistently, but no one engages. You feel like social media is a total waste of time – you’ve got emails to answer, phone calls to make, meetings to attend! Let’s take a look at two of the main reasons why you may not be getting the social media success that you crave: . #1

Learn social media and digital marketing from nonprofit experts

J Campbell Social Marketing

I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e ! Topic: 11 Steps to a Successful Nonprofit Social Media Strategy. Description: Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies.

The 3 Keys to Social Media Success

J Campbell Social Marketing

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race. Don’t give up on a social network because it’s not doing exactly what you want it to do immediately. This is not brain surgery – its social media.

How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Understand why people share on social media. To get more shares, nonprofits need to understand the psychology behind social media and online sharing. To gain social capital. Social media is a value exchange.

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No Corners Cut in Social Media

Social Media Bird Brain

Something is always going on with that social platform and it makes the news almost every day. big data Facebook Mobile app Nonprofit organization Oreo social media social networking Tinder Image via Digital Inspiration Let''s talk about Facebook this week.

Social Media and Newsletter Ideas for July 2020

Kivi's Nonprofit Communications Blog

You can use them for social media, blog posts, newsletter articles, and more. Create social media posts with truths about your cause that supporters can use on their networks or counter any lies your detractors are spreading. These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts.

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Julia’s Nonprofit Social Media Checklist

J Campbell Social Marketing

I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22 , and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know” If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour. Here it is, as a free JPG for you to download: Julia’s Nonprofit Social Media Checklist. Julia’s Nonprofit Social Media Checklist.

Health Care Social Media Review #21: Social Media Taps Digital Health

SocialButterfly

This edition of the Health Care Social Media (HCSM) Review explores recent discussions and research on how social media collides with health promotion, prevention and wellness efforts. While a number of submissions highlighted social media, many spoke more to digital health as a whole vs. social media specifically, an important differentiation. Social media and all its relatives – is that digital health?

Social Media Productivity Tools for Nonprofits

J Campbell Social Marketing

For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their digital marketing strategy, focusing on social media. What I’ve found is that when it comes to technology and social media, the hamster wheel never stops, and it’s up to the individual nonprofit professional to create a workable plan, or burn out soon after starting. Be efficient. Keep on task.

5 Ways to Use Social Media to Demonstrate Impact

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, coming out February 19th. . Social media provides you with an opportunity to showcase your distinctive and unique footprint on the world. Enrollment is open for Social Media for Social Good Academy! This is my brand new 6 week live training program to level up your social media.

How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

J Campbell Social Marketing

If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone. Carrying out an online fundraising campaign that needs social media to spread requires more than just your nonprofit’s Facebook Page or Twitter account. You need a critical mass of passionate people spreading the word about your campaign and raising money from their networks. Your social networks.

Freebie: Social Media Cheatsheet

Kivi's Nonprofit Communications Blog

Wouldn’t life be easier if you didn’t have to read through pages and pages of blog posts in order to figure what works best on what social networks? My handy dandy Social Media Essentials Cheat Sheet in a one-page download that quickly reminds you what type of content works on different networks, how often to post and how to get fans engaged. It also has a quick reference guide for the Six G’s of Social Media Marketing.

One Fundamental Thing Nonprofits Need To Know About Social Media

J Campbell Social Marketing

photo credit: mkhmarketing via photopin cc –> One of my favorite nonprofit technology evangelists is Amy Sample Ward, the innovative and creative CEO of the Nonprofit Technology Network ( NTEN ). Association Mavens has an insightful interview with Amy, and her perspective about social media, nonprofits and the future of nonprofit technology. Associations have been graduating from Social Media 101 and moving on to the next level.

Social Media Storytelling for Nonprofits

Fundraising 123

Pairing your nonprofit storytelling with social media is a smart tactic for engaging supporters and inspiring them to take action. Here ''s why it works : It''s d ynamic: Social media makes it easy to combine text, photos, video and interactive elements to tell a richer story than just words alone. It puts stories f ront and center: For many, social media is part of a daily routine. Think outside the box when presenting your stories via social media.

Using Social Media in Fundraising

Kivi's Nonprofit Communications Blog

On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits. Social Media: Your On-Ramp to Future Fundraising from Kivi Leroux Miller. While everyone wants to focus on peer-to-peer fundraising in social media, you can actually use social media to support your fundraising in many different ways, including the six ways we focused on.

How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? Use a simple Social Media Calendar: To plan a month or more worth of social media posts; To manage all online communications that go out during the week; To avoid that middle-of-the-day dread when you have yet to post to Facebook or send a tweet.

6 Ways to Tame the Social Media Monster — Communications Network Report

Getting Attention

I recently returned from Boston, where I co-presented a session titled “How to Tame the Social Media Monster” at the Communications Network conference. And although the focus was a bit difference (back then we recommended listening as the almost-always way to start, and talked mostly on that), the motivation for most participants to choose our session was the same — fear of social media.

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Nonprofit Tech for Good found that “boomers spend 19 hours a week online, and 71% use a social networking site daily with Facebook being the most popular. Your donors ages 74+ are the fastest-growing demographic on social networks. People of all generations are online and using social media platforms. Use this fact to your advantage as social media channels can be an excellent way to strengthen donor relationships.

Social Media Q & A

Kivi's Nonprofit Communications Blog

A flurry of questions came in at the end of today’s webinar on Writing for Social Media, so I’m going to try to quickly answer a bunch of them here. This sounds to me like there might be bigger issue with someone not really appreciating how social media works and how it is different from other more traditional forms of communication. February 16: Social Media Fear Factor: Getting Over What’s Holding You Back.

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Nonprofits are jumping on social channels in greater numbers. The most important social media platforms for nonprofits are Facebook (95%), Twitter (64%), YouTube (38%), and LinkedIn (26%). Here are 6 reasons that your nonprofit may not be ready for social media.

Seniors and Social Media? Longview Says Yes!

Kivi's Nonprofit Communications Blog

Think because your organization caters to seniors, you don’t need social media? One of my biggest tasks is increasing awareness of our beautiful community and all it offers, and one of the ways I seek to do this is through using social media. I was pretty familiar with using social media for my own personal purposes, but I wasn’t quite sure what role it could play in marketing a senior community. Kerry Barnes and Frances.

What About the Other Social Media?

Non Profit Marketing 360

The social media that get all the ink have one thing in common: they are open to everyone. But House (or Private) Social Networks are gaining ground among nonprofits. The third annual Nonprofit Social Network Benchmark Report notes that 13% of nonprofits operate at least one – and among those nonprofits, 42% started up their house networks in the past year.

No Nonprofits – You Aren’t Posting Enough On Social Media

J Campbell Social Marketing

A common question that I receive from nonprofits on social media: How often should we post on Facebook/tweet on Twitter/post on Instagram/share on LinkedIn, etc.? . To truly understand why, you need to understand how social media (especially Facebook) work. billion pieces of content are shared daily on the network! You remember that all social media posts work best when they are timely and relevant.

Are You Totally Missing the Point of Social Media?

J Campbell Social Marketing

Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I But focusing on numbers and followers misses the point of social media. Using social media effectively is about building long-lasting relationships with your donors and supporters. Using social media” is not sending out a tweet to your 10,000 followers but having zero retweets or discussion on the topic.