Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works.

Basic Social Media Intelligence (SOCMINT) Tools To Help Fight Disinformation

Public Sector Marketing 2.0

Social Media Intelligence (SOCMINT). A subset of OSINT that gathers information exclusively from social media sites. The later (SOCMINT) in particular is a major focus area of many public sector communications and marketing initiatives as they have realized that even big budget on-message and on-target campaigns can’t compete against botnets run by digital-savvy actors leveraging micro-influencer networks and the power of big social data.

How to measure ROI of social media? Book Review: Measuring The Networked Nonprofit

Wild Woman Fundraising

Do you want to do social media for your nonprofit? Beth Kanter and Katie Paine’s new book, Measuring the Networked Nonprofit, helps you answer that question. How can you measure ROI on social media for your nonprofit? Distributing media.

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Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

PANDU stands for Policy on Acceptable Network and Device Use. It was developed by the Treasury Board Secretariat to replace the outdated Policy on The Use of Electronic Networks. Consequences for unacceptable use of such networks and devices.

Make Social Media Matter More: Part 1

Getting Attention

The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Pressure.

30 Quick Ways to Spice Up Your Nonprofit Social Media Accounts

J Campbell Social Marketing

With it comes new energy, fresh ideas, and the motivation to try new things – on your nonprofit social media accounts! . The best feature of this social media menu is that even small shop nonprofit social media managers can carry these out on a shoestring budget.

How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s

Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from last year. NTFB Social Media Ambassadors.

5 Ways to Get Your Nonprofit Social Media Campaign to Catch On

J Campbell Social Marketing

Nonprofit marketers from small to large organizations are leveraging social media platforms to grab attention, pique interest, and inspire curiosity in their programs and services. How can you get your next social media campaign to catch on and take off like wildfire?

Social Media Housekeeping

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Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Always include a short description about your organization and a link back to your website in your social media profiles’ “about” section.

Learn social media and digital marketing from nonprofit experts

J Campbell Social Marketing

I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e ! Topic: 11 Steps to a Successful Nonprofit Social Media Strategy.

Freebie: Social Media Cheatsheet

Kivi's Nonprofit Communications Blog

Wouldn’t life be easier if you didn’t have to read through pages and pages of blog posts in order to figure what works best on what social networks? It also has a quick reference guide for the Six G’s of Social Media Marketing. Happy Holidays!

3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)

J Campbell Social Marketing

Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. You post promotions on social media, fairly consistently, but no one engages. So how can you calculate your nonprofit’s unique social media ROI? .

The 3 Keys to Social Media Success

J Campbell Social Marketing

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race.

Social Media Q & A

Kivi's Nonprofit Communications Blog

A flurry of questions came in at the end of today’s webinar on Writing for Social Media, so I’m going to try to quickly answer a bunch of them here. February 16: Social Media Fear Factor: Getting Over What’s Holding You Back.

What are the best and worst times to post on social media networks?

J Campbell Social Marketing

Everyone is looking to get increased engagement and interaction on their social media posts. We all know that consistently providing killer content and cultivating a dedicated audience (or tribe ) is the key to social media success.

Seniors and Social Media? Longview Says Yes!

Kivi's Nonprofit Communications Blog

Think because your organization caters to seniors, you don’t need social media? One of my biggest tasks is increasing awareness of our beautiful community and all it offers, and one of the ways I seek to do this is through using social media.

How Social Media and Fundraising Fit Together

Kivi's Nonprofit Communications Blog

You’ve probably been cautioned to avoid using social media as a fundraising tool and to focus instead on donor “engagement” – which will someday lead to fundraising opportunities. What about all of those nonprofits using social media to raise money right now?

Social Media Productivity Tools for Nonprofits

J Campbell Social Marketing

For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their digital marketing strategy, focusing on social media. Be efficient. Keep on task. Remain laser-focused.

9 Social Media Trends That Will Shape Marketing In 2018

J Campbell Social Marketing

Which social media trends do nonprofits need to understand and be aware of? In this infographic, Filmora lays out 9 of the top social media trends. The post 9 Social Media Trends That Will Shape Marketing In 2018 appeared first on JCSM.

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Setting Up a Social Media Listening Dashboard

Kivi's Nonprofit Communications Blog

One very popular use of the dashboard concept is to monitor social media conversations about your organizations and issues. Christina Johns, online media manager for the International Fellowship of Christians and Jews uses Netvibes.

4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

J Campbell Social Marketing

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. 2) Consider What We Know About Social Media.

Who Is on Social Media?

Kivi's Nonprofit Communications Blog

Nonprofit Communications Social Networking TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

New Government of Canada policies related to social media

Public Sector Marketing 2.0

The two documents recently released include a policy on A cceptable Network and Device Use and a standard on Social Media Account Management. Policy on Acceptable Network and Device Use. Standard on Social Media Account Management.

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Health Care Social Media Review #30: The Research Edition

SocialButterfly

Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources.

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Using Social Media in Fundraising

Kivi's Nonprofit Communications Blog

On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits. Social Media: Your On-Ramp to Future Fundraising from Kivi Leroux Miller. While everyone wants to focus on peer-to-peer fundraising in social media, you can actually use social media to support your fundraising in many different ways, including the six ways we focused on.

One Fundamental Thing Nonprofits Need To Know About Social Media

J Campbell Social Marketing

photo credit: mkhmarketing via photopin cc –> One of my favorite nonprofit technology evangelists is Amy Sample Ward, the innovative and creative CEO of the Nonprofit Technology Network ( NTEN ).

How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? Get a free download of the Nonprofit Social Media Calendar template by clicking here.

Social Media Crisis Communications for Nonprofits

Kivi's Nonprofit Communications Blog

Last Tuesday, I presented a workshop on social media crisis communications for the Virginia Association of Fund Raising Executives and I’m sharing the deck with you here. Crisis Communications in Social Media for Nonprofits from Kivi Leroux Miller.

Join the Social Media for Global Health Working Group

SocialButterfly

Want to meet others with a heart for using social media for global health and development? Forming the Social Media for Global Health Working Group . Social media in some capacity has been around since the days of chat rooms and message boards.

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Most Important Social Media Sites to Nonprofits in 2015

Kivi's Nonprofit Communications Blog

We asked you to put eight social networks in “order of importance to your nonprofit’s communications strategy in 2015.” While Facebook is still in the lead, other social networks are gaining ground. Nonprofit Communications Social Networking Trends

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4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Nonprofit Tech for Good found that “boomers spend 19 hours a week online, and 71% use a social networking site daily with Facebook being the most popular. Your donors ages 74+ are the fastest-growing demographic on social networks.

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

Are you following this interesting little debate on Nonprofit Social Media?

Wild Woman Fundraising

Beth Kanter, who wrote “The Networked Nonprofit” and has 500,000 followers on Twitter, managed over a period of months, with massive effort, to get US$15,000 for Cambodian charities several years ago. Look at this recent article on the value of social media for brands.

No Corners Cut in Social Media

Social Media Bird Brain

Something is always going on with that social platform and it makes the news almost every day. big data Facebook Mobile app Nonprofit organization Oreo social media social networking Tinder Image via Digital Inspiration Let''s talk about Facebook this week.

How We Curate Content for Social Media (and Added More Followers)

Kivi's Nonprofit Communications Blog

Former Mentoring Program participant and current Help-Us-with-Whatever-Crazy-Thing-We-Need participant, Maggie Siemer is going to share today how she has helped us curate content to publish on social media and how you can do it too. Social NetworkingMaggie Siemer.

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Julia’s Nonprofit Social Media Checklist

J Campbell Social Marketing

I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22 , and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know” If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour. Here it is, as a free JPG for you to download: Julia’s Nonprofit Social Media Checklist. Julia’s Nonprofit Social Media Checklist.

10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

They are your website, your email list, and your social media platform(s). Thankfully, social media can be a great way to do this! When creating graphics for social media, make sure you understand what sizes work best on each platform.

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How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

J Campbell Social Marketing

If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone. You need a critical mass of passionate people spreading the word about your campaign and raising money from their networks.

Facebook Turns 12 – What’s In Store for the World’s Most Popular Social Media Network

J Campbell Social Marketing

Love it or hate it, the world’s most popular social network turns 12 today! The post Facebook Turns 12 – What’s In Store for the World’s Most Popular Social Media Network appeared first on JCSM.

Reality Check: Social Media and Mobile

Kivi's Nonprofit Communications Blog

Here are a few more of my favorites, this time on social media and mobile specifically. Half of Boomers use social media, as do a 1/3 of people over 65. We’ve also shared stats on nonprofit email trends , online fundraising trends and social media trends.

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5 Reasons to Get Excited About Social Media Day

J Campbell Social Marketing

Social Media Day is almost here, and you should be just as I excited as I am! Here are just 5 reasons: 1) Social media has completely revolutionized communications. 2) Social media isn’t just for young people anymore.

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Nonprofits are jumping on social channels in greater numbers.