Ep216: How Whirlpool is Cleaning Up a Major Attendance Problem in Schools

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Alison McArthur , Community Achieves Coordinator for Metro Nashville Public Schools about the The Whirlpool Care Counts laundry program. Alison McArthur, Metro Nashville Public Schools. On the show, Megan and I discuss: How the Whirlpool Care Counts laundry program got started in Nashville schools. How the program works in three Nashville schools. How the program might expand in Nashville and across the country.

Great New Nonprofit Marketing Jobs: Movin’ Up Monday!

Getting Attention

Vice President of Marketing, Performing Arts , The Nashville Symphony (Nashville, TN). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Communications Specialist , National Association of Dental Plans (Dallas, TX). Communications Specialist , The Crow Canyon Archaeological Center (Cortez, CO).

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50+ Nonprofit Instagram Accounts You Should Follow Right Now

Kivi's Nonprofit Communications Blog

boyziimen #Nashville #musiccity A photo posted by Nashville Symphony (@nashvillesymphony) on Mar 19, 2015 at 2:15pm PDT. Nashville Symphony https://instagram.com/nashvillesymphony. Looking for some good examples of nonprofits on Instagram? Grab your phone and get inspired. ANIMAL RIGHTS. Talia looks like she’s ready for her woolcut next month. That’s the real start of spring!

4 Donor Newsletter Changes to Increase Donations

Kivi's Nonprofit Communications Blog

Michelle Brinson’s brilliant printed donor newsletter for Nashville Rescue Mission brings in more than $2 million annually in extra donations. Thinking of axing your donor newsletter because it costs more than it’s worth? It’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Luckily we have a smart guy like Tom Ahern around to set us straight!

Newsletter: Let's Map Out the Partnership Solicitation Process ; Will Companies Support Causes with Twitter's New Tip Jar? ; Give Your Footer Some Love This Summer

Selfish Giving

Sales Executive, Benevity, Nashville & Dallas 2. I want to map out the Partnership Solicitation Process from start to finish. Above is the map I've drafted, but, heck, what do I know? You’re the pro! What would YOU add, edit or remove?

Sharing Your Progress: 12 Phrases that Give Your Donors Credit for Helping

Kivi's Nonprofit Communications Blog

Nashville Rescue Mission). “Sharing Your Progress” season is coming up fast. That’s when you talk about the highlights and victories of your year, and thank donors for helping you make it happen. We usually see these communications start in mid-November, peaking around Thanksgiving, and then leading into year-end appeals.

Help 215

World of Woe?

Get Fully Funded

There were a couple of stories about the flooding in Nashville and about the loss of jobs because of it. While it’s heartbreaking to read about the devastation of the flooding in Nashville, it’s equally heartwarming to read about the people who are helping their neighbors. Is it just me or does it seem to be one disaster after another these days? I’m a pretty optimistic kind of girl, but golly there’s a lot of bad news lately.

Get More Nonprofit Social Media Exposure: A Simple Idea From #bbcon

J Campbell Social Marketing

This year bbcon chose the Boys and Girls Clubs of Middle Tennessee to be the recipients of their Social Media Give Back campaign – smart, considering the conference is in Nashville. Sadly I wasn’t able to attend the Blackbaud Conference for Nonprofits (#bbcon) in person this year, but just by following the Twitter hashtag, I have learned a lot!

Inquiring Cause Marketers Want to Know, What Works on Kickstarter?

Cause Related Marketing

Films are more likely to be funded in Hollywood, while music projects are more likely to be funded in Nashville. The growth of Crowdfunding in the United States seems likely to continue and, I suspect, it to be further cemented as a vital tool for cause marketers. Ethan Mollick, at the Wharton School, has a taken a first crack at some early learning about what works in crowdfunding that has application for both cause marketers and entrepreneurs.

Level One Donor Feedback: Fixing Things for Individuals

The Agitator

These were: Nashville Airport parking lot. An airline that for the sake of anonymity I’ll refer to as Definitely-Not-Canadian Airlines, who cancelled my Washington to Nashville flight for weather despite 1) the flight originally being delayed for mechanical issues, 2) there being no bad weather in Washington, 3) in Nashville, or 4) in between. The first level of feedback is asking people for their thoughts and fixing problems for them.

Day in the Life of a Nonprofit Communicator – Taleah Valles-Peters

Kivi's Nonprofit Communications Blog

I work at a Christian Seventh-day Adventist high school in Nashville, and staff worship starts at 7:30, and I live about 40 minutes away, so I need to head out the door early to make it to work on time. Taleah Valles-Peters. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

Three Things a Nonprofit Doesn’t Need

Kivi's Nonprofit Communications Blog

He co-founded Cool People Care and Proof Branding , and lives in Nashville with his wife and young daughter. The end of one year and the start of another is always a good time to reflect on what’s important, and what’s not. Sam Davidson has a new book out that will help you do this, while also making you laugh. It’s called 50 Things Your Life Doesn’t Need (Amazon).

Best Of The Best Fundraising Campaigns

The Agitator

The Station WDCN, Nashville “thank you” to a donor — because it exemplifies the best of donor stewardship. From SOFII, aggregator of proven fundraising materials and insights, here is their list of the “23 all time great fundraising campaigns” Each comes with a link describing or illustrating the campaign.

3 Cause Marketing Lessons from Rural America's Go-To Store

Selfish Giving

At a Dollar General in Nashville, Tenn., Photo via Mike Mozart on Flickr. Lower-priced items are often a financial necessity for shoppers. store manager Damon Ridley said he has helped older children put together a dinner menu for their younger siblings with the few dollars they have. “I I am more of an outreach manager,” he said."

Maximizing Meetings: 3 M’s to Make Event Committee Meetings Meaningful

NonProfit Hub

Tammy has managed events for more than 23 years in major markets such as Los Angeles, Nashville, Boston and Washington, DC, and has managed more than 75 special events in her career. Tammy Moloy is a guest contributor for Nonprofit Hub. She leads the Events Strategy Team at Ashley|Rountree and Associates —a nonprofit consulting firm based in Louisville, Kentucky.

Newsletter: 5 Halloween Costumes for Cause Marketers; Budweiser Launches Halloween Mugshots for a Cause ; Is ‘The Watcher’ Watching You?

Selfish Giving

To build a deeper bond with truck drivers who buy their diesel engine oil, Mobil Delvac is teaming up with animal shelters like the Nashville Humane Association for Mutts4Trucks. Man, I am wicked scary excited by all of the cause campaigns coming up this year. Aren’t you?! With Halloween tomorrow, and Thanksgiving and the holidays just around the corner, it’s prime time for cause products, signature partnerships, point-of-sale fundraising and yep – Giving Tuesday.

B-to-B Cause Marketing

Selfish Giving

Originally located in Nashville, the historic Tennessee flooding in early May nearly cancelled the conference before it was hastily relocated to Las Vegas. Ironically, the program stood in perhaps starker contrast to other marketing efforts at the conference because of the relocation to Las Vegas (not always synonymous with charity efforts) and the intra-community concern for Nashville due to the flooding.

Identity vs. Persona

The Agitator

Nashville? In talking about donor identities , people will often say they’ve tried personas and they haven’t worked like they thought they would. Therefore, they aren’t going to invest more in seeking donor identities. HOWEVER…just as with donor commitment and engagement that I covered yesterday, donor identities and personas are fundamentally different.