Less is More (Again!) -- Newark Museum Tagline Success in Just 4 Words

Getting Attention

The Newark Museum is a marketing star, and I'm continually impressed with its creativity in engaging its diverse base. 2009 is the Museum's centennial and its marketing team has done a stellar job in making the most of that with special programming and a new tagline -- 100 years. This tagline is a star, in just 4 words. The Museum promises the best of both worlds. 8 words or less! -- Less is more in taglines and most marketing copywriting.

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What Would YOU Do? (Case Study: Nonprofit Communications)

Getting Attention

What if.you and your colleagues labored for years to fund, design and (finally) open your highly-visible museum (or cause/issue-focused organization)? What if —because the museum’s reason for being is so close to folks’ hearts and heads—the design and build is highly scrutinized for the many years it takes to launch? Or—really— because the museum’s focus is SO sensitive. That without these revenue streams, there would be no Museum.

Do you work at an arts organization?

Wild Woman Fundraising

The Wing Asian Museum, Seattle. Simon, author of The Participatory Museum , and Rob Stein, chief information officer at the Indianapolis Museum of Art , which covers innovations for how arts groups and museums can engage with visitors and donors online.

Five Things That You Can Learn from “The Long Tail” for Marketing Your Nonprofit

Wild Woman Fundraising

Number of words: 874. the Indianapolis Museum does this very well. Put clear search functions on your website, again, Indianapolis Museum does this really really well. Long Tail Parakeet. What is the Long Tail?

Newsjacking: From Roadkill to Rock Stars

Kivi's Nonprofit Communications Blog

During the wee hours of the morning of April 8 th , I received a call from Tom Harrison, director of the award-winning North Carolina Black Bear Festival and Bear-ology Museum. Tom saw this as an opportunity to warn drivers and share safety advice on behalf of the museum and festival.

Transparency.Four Letter Word Or Wave of the Future?

Seeking Grant Money Today

One can imagine these exceptional salaries were at the expense of the museums' programs.( Recently, the NAACP 's budget shortfalls and need for improved leadership and fundraising is big news.

Day in the Life of a Nonprofit Communicator – Katie Houston

Kivi's Nonprofit Communications Blog

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. She’s only a little concerned about her growing accessories habit fueled by the museum’s Gallery Shop. . Katie Houston.

3 Tools Power Ambassadors to Year-End Wins

Getting Attention

That means more recipients will respond and spread the word to family and friends. Take this memorable email signature from the United States Holocaust Memorial Museum : 2) Graphic badges ready to cut-and-paste into your ambassadors’ emails, tweets, Instagram and Facebook posts.

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Day in the Life of a Nonprofit Communicator – Leanne Poellinger

Kivi's Nonprofit Communications Blog

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. million capital campaign to remodel a donated building and install exhibits, and the Children’s Museum of La Crosse opened in 1999.

50+ Nonprofit Instagram Accounts You Should Follow Right Now

Kivi's Nonprofit Communications Blog

Brooklyn Museum https://instagram.com/brooklynmuseum. San Francisco Museum of Modern Art https://instagram.com/sfmoma/. The Tenement Museum https://instagram.com/thetenementmuseum. Words to live by. Caption this without using the word hero.

Use Facebook Live to Raise Money For Your Nonprofit

Kivi's Nonprofit Communications Blog

The reason why is that the word “donate” doesn’t place the donor in the role of the hero. Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page.

6 Tips for Launching Your Own Member Month Campaign

Kivi's Nonprofit Communications Blog

Invite members to share a few words about what inspires them to care and give and act. April – Science Museum of Minnesota. Gyms, museums, sports orgs and business associations are old pros at holding membership months. December is done.

12 Communications Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

WORD OF MOUTH MARKETING is encouraging verbal or written recommendations or testimonials to be shared from one person to another. That’s encouraging Word of Mouth Marketing. . Examples of Partner Marketing include several nonprofits collaborating on a one-stop-shop service center for clients, private sector businesses referring customers to nonprofits or collecting donations at the cash register, and museums in a geographic area buying advertising together. .

A Few Common Donor Communication Problems and How You Can Fix Them

Ann Green

The same applies if someone is a theatre subscriber, museum member, or college alumni. The magic word you was nowhere to be found in any of the articles. Some nonprofits do a good job of communicating with their donors, but many do not and that’s a problem.

Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing


United States Holocaust Memorial Museum. Holocaust Memorial Museum has a clean and effective donation page and does something incredibly powerful—it tells a story. A picture is worth a thousand words - just ask the Audubon Society. Kicking off with #GivingTuesday, year-end fundraising season will be in full swing. This busy time is marked with nonprofits around the world striving for new and exciting ways to engage with potential donors.

In the Beginning: Nonprofit Founding Stories

Getting Attention

In Andy Goodman ’s “Storytelling as Best Practice,” he shares the words of Marshall Ganz , a long-time civil rights organizer, who advises leaders to tell a story of self, a story of us , and a story of now.

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How to Do Social Media Spring Cleaning at Your Nonprofit

J Campbell Social Marketing

Check links, key words, hashtags – make sure everything is up to date and makes you easy to find. TWLOHA uses Instagram Story highlights to showcase words of encouragement and upcoming events.

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Communicate NOW on Govt. Shutdown Impact (Case Study)

Getting Attention

But there’s a huge opportunity (and need) for the Association to train its local agency members to spread the word in their communities to motivate their support as volunteers, donors and advocates.

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

I love writing email appeals — diving deep into an issue, learning about the inspiring work that nonprofits do, and weaving words that inspire generosity. Tenement Museum. Photo Credit: https://flic.kr/p/ekEBbH. p/ekEBbH.

10 most popular posts of 2018

Wild Woman Fundraising

Wise words from Clyde Jones, VP of Development at the Metropolitan Museum of Art in New York City! If you’ve ever wondered what the most popular posts are in this fundraising blog- which is increasingly becoming a career blog, and a leadership blog, well, wonder no longer!

Day in the Life of a Nonprofit Communicator – Celeste Kaufman

Kivi's Nonprofit Communications Blog

This series lets you describe your workday in your own words. Focusing on communications in the arts, her experience prior to Greenwich House included working for a fine arts gallery, a community arts space, and a college art museum. Celeste Kaufman.

My 2018 Annual Report

Wild Woman Fundraising

People like Aric Shapiro of the Reno Generator,the fundraising team of VerdeNW, Czarina Boyce of HOPE Chinese Charter School and Little Engineers, Rob Danson and Jay Goldinger of Food on Foot, Elizabeth Cox, former ED of Habitat, Tracy, Executive Director of a jazz museum, and more!

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My Failures of 2018- What’s in YOUR pot of foolishness?

Wild Woman Fundraising

Recently i went to the Seattle art museum with my friend Vanessa Chase. I love using big words. What is in YOUR pot of foolishness? This is a picture of one of my favorite exhibits, made with the active participation of people whose culture this is.

8 Ways to Start A Social Media Committee for Your Nonprofit

J Campbell Social Marketing

Feel free to add your own wording and your own requirements – make it fun and light! Hold a fun kick-off meeting at the local art museum? Last week I discussed the actual work of “ doing social media ” and some of the time-consuming and important tasks required in doing it effectively.

Making Data Integration Simple!

JCA Insights

In a typical museum , for example, you might see The Raiser’s Edge in Development and Membership and something else (Ticketmaster Vista, Galaxy Gateway, SiriuswareSalesware, etc.) The key word here is investment ; good database integrations require an ongoing commitment of time and money. Continuing with the museum example, there are many ways to configure The Raiser’s Edge for membership.

How to Tap into the Heart and Soul of Your Organization When You Write

Fundraising 123

million words of online and printed fundraising texts from America’s largest charities and interviews with leading fundraising practitioners, Dickerson concluded that while we all think we can write well, the materials we produce for donors are usually not that good. If your writing tends to be more like an academic argument than a true-life story aimed at touching the heart, it’s time to break out of your old habits and put the heart and soul of your work back into every word you write.

Featured Fundraiser: Becca Stromdahl

A Small Change

She has some great words about what keeps her development passion alive. I’m the Development & Marketing Coordinator at KidsQuest Children’s Museum. This week’s Featured Fundraiser is Becca Stromdahl.

Bring-’Em-Close Welcome Packs

Nonprofit Marketing Blog

This welcome pack from the Stickley Museum gets five stars. Take the welcome pack I received following my family’s recent donation experience to the Stickley Museum. I never expected to hear much again from the museum. I just donated to your organization for the very first time.

Day in the Life of a Nonprofit Communicator – Maria Sadowski

Kivi's Nonprofit Communications Blog

Heres the latest installment in our series on the Day in the Life of nonprofit communicators, where we ask you to describe your day in your own words. Maria Sadowski.

Takeaways from #GivingTuesday: Lessons Learned on a Collaborative Project

Kivi's Nonprofit Communications Blog

While implementing the above strategy to reach new supporters, corporate partners of the arts were also engaged to spread the word. Sean King.

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Still Time: 5 Ways to Up Year-End Giving

Getting Attention

That means you’re more likely to motivate donations and inspire people to spread the word. You’d be amazed how many fundraising appeals fail to include three critical words: “Please give now.”. Renew your support and make a tax-deductible gift to the Tenement Museum today. The clock is running out on year-end fundraising. Whether you’re exceeding expectations or are barely meeting the bare minimum, you can do even better. I know what you’re thinking: “There’s so little time.”

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Some Smart (and Hard!) Nonprofit Marketing Questions

Kivi's Nonprofit Communications Blog

So how do I get the word out and add value for them? What is a history museum to do? Today the Chronicle of Philanthropy hosted an online chat on getting started in nonprofit marketing , based on my free e-book “ The First 100 Days of Your New Nonprofit Marketing Job.&#

Grants for Western Hemisphere Native or Hawaiian Native Artists

Seeking Grant Money Today

Deadline: January 15, 2010 National Museum of the American Indian Invites Applications for Indigenous Contemporary Arts Program The National Museum of the American Indian 's Indigenous Contemporary Arts Program offers support to a wide range of arts activities with the goal of increasing the knowledge, understanding, and appreciation of contemporary Native American arts. Complete program information is available at the National Museum of the American Indian Web site.

Is Your Logo Effective? Tips to Evaluate Your Visual Identity

Kivi's Nonprofit Communications Blog

If you offer services for the homeless, for example, you wouldn’t want your logo to look like one for a contemporary art museum. In other words, the logo does not necessarily have to communicate everything you stand for. Guest Post by Julia Reich, Julia Reich Design. Julia Reich.

How to Drive Traffic to Your Nonprofit Website

Fundraising 123

Word of Mouth: Word of mouth marketing about your cause can be very powerful, because people are more likely to believe and act on information received from their friends and colleagues. Encourage word of mouth marketing by asking people to forward your news on to their friends and family. Creating clever and memorable content can further inspire supporters to spread the word about your organization.

Identity vs. Persona

The Agitator

In other words, I completely made up this persona in two minutes while sitting on a park bench in Washington DC waiting for a meeting. A museum about whether the person had visited.

Rhode Island Greening

Fundraising Breakthroughs

This museum is an interactive one and it has a place in American history. This museum is also another place you can still be sentenced to a store in Foster. In other words final judgment enters. Perhaps I am naive as Rhode Island the rhode island greening no jurisdiction to order a parent or as a corporation is required to pay approximately the rhode island greening a divorce to take a walk through the rhode island greening is beautiful.

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Stories From Smaller Nonprofits: VolunteenNation

Diva Marketing Blog

I was fortunate through word-of-mouth to find youth volunteer opportunities. The Fair is now an annual event hosted at The St Louis Magic House, Children’s Museum with over 35 family-friendly non-profit organizations recruiting student and families to volunteer.

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No Kitties or Puppies. HELP! (Step Two)

Nonprofit Marketing Blog

Have you visited the Children's Museum of Findlay yet? The Community Foundation just approved a two-year grant totaling $35,000 to fund a museum educator. Get detailed and personal in words and/or photos. Review Step One. Okay, your organization is one of many that can’t use kitty or puppy photos to raise money or recruit volunteers. So what can you do to quickly and effectively connect with the emotions of prospects and supporters?

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Google Giveth and Google Taketh Away

The Agitator

Let’s say you know that people in one area are far better donors than in others (a good example of this is museums, which will often have donor lifetime values of local patrons that are multiples of those who are farther flung). Weed out your weak words. Google has explicitly banned single-word keywords, as these tend to bring in the most undifferentiated audiences.

A Name to Remember

Donor Power Blog

     SOFII is a “ Museum of Fundraising ”— a smorgasbord of fundraising innovation, creativity and excellence.   You’ll master the art of storytelling and learn how to use power words to stimulate interest, create desire and to trigger a response. Do you know SOFII like I know SOFII? If not, you might want to check her out.

A Look Back at 2010

Wild Woman Fundraising

In 2009, I started this blog, as a way to get the word out about my book, to give helpful tips, and clear my head of some utterly crazy-making thoughts I had about the nonprofit world. Happy New Year!

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Rhode Island Gift Tax

Fundraising Breakthroughs

In other words, if either party and can look at extraordinary expenses for the rhode island gift tax and addresses of all the rhode island gift tax and look into the potential personal injury lawyer, the rhode island gift tax at the rhode island gift tax and expenses of either party and can look at any circumstances the rhode island gift tax no contact order expires when the rhode island gift tax is finished.