Transparency & Cause Marketing: 5 Best Practices

Selfish Giving

I saw this sign in the gift shop at the American Museum of Natural History in New York City last weekend. Which charity is benefiting from the program, how much will they receive, what consumers must do to trigger the donation and the minimum donation, if there is one, and a start and end date for the promotion. Oh, really. What portion of portion of proceeds? What scientific and educational endeavors?

Cause Marketing, Selfishness Drive Consumer Giving

Selfish Giving

The Michigan study, which was conducted with 300 college students in a student union, only looks at one type of cause marketing: purchased-triggered donations. iParty shoppers only need to buy the erasers to trigger the company donation.

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A Name to Remember

Donor Power Blog

     SOFII is a “ Museum of Fundraising ”— a smorgasbord of fundraising innovation, creativity and excellence.   You’ll master the art of storytelling and learn how to use power words to stimulate interest, create desire and to trigger a response. Do you know SOFII like I know SOFII? If not, you might want to check her out.

Newsletter: Trashed for a Cause ; Lexus Strikes Out Hunger ??; Socks are the New Fundraising Premium

Selfish Giving

This simple action-triggered fundraiser can be done with any sports team! Manager, Corporate Relations & Sponsorship, Maine Maritime Museum (Bath, ME) 2. I love holidays because cause marketing campaigns tend to be clustered around them.

Foursquare + Mobile Payments = New Cause Marketing Platform

Selfish Giving

Don’t get me wrong, it’s all for a great cause, but location-based services like can be used for much more than action-triggered donations. You could do the same thing with museums, historical sites and colleges.

Are Your New Donors Hiding in Plain Sight?

The Agitator

Compelling evidence for switching from batched to triggered communications. This is for hospital patients, but the idea applies to pet adopters, museum/park/library visitors, event attendees (for a good event), content consumers, etc. We’ve talked about ways to bring people in from the outside like advocacy programs and content marketing efforts. But while both are good ways to get people on your file, they may not always convert to donors.

Why and How Nonprofits Should Use Pinterest

Selfish Giving

I plan to break out this board further with boards for point-of-sale, purchase-triggered, action triggered, message promotion, etc. Pinterest is a natural site for museums, historical sites and cultural institutions. Enter the Pinterest “Causes I Love Contest” and you could win a $250 gift card! . One site I’m committed to spending more time on in the new year is the virtual pinboard Pinterest.