Transparency & Cause Marketing: 5 Best Practices
DECEMBER 12, 2012
I saw this sign in the gift shop at the American Museum of Natural History in New York City last weekend. Which charity is benefiting from the program, how much will they receive, what consumers must do to trigger the donation and the minimum donation, if there is one, and a start and end date for the promotion. Oh, really. What portion of portion of proceeds? What scientific and educational endeavors?